Best Ecommerce Websites of 2023 | 57 Examples + Templates

1. NORTVI

URL: https://nortvi.com/

NORTVI takes their introduction video onto the next level. You’d feel the premium quality and top-notch designs of their products without presenting a lot of information that might overwhelm the visitors. What’s interesting is that the subtly design texts overlying the video compliment each other so well.

What you can learn from this great ecommerce website example

• Powerful design

• Engaging background video

• Very clean web design

2. Somnox

URL: https://meetsomnox.com/

Somnox has one of the most calming color schemes on this list. When does the color blue ever disappoint, right? And this website features some of the things they are very much proud of, such as being featured in the media, being backed by science, and being an award-winning company. Impressive!

What you can learn from this great ecommerce website example

• Powerful design

• Engaging background video

• Clear call to actions, based on a slick color scheme

3. ELITE BATH+KITCHEN

URL: https://www.elitebathkitchen.cz/en

At ELITE BATH+KITCHEN, design is a process that aims to connect the aesthetic and functional side of a product, object, or service. And that is not only evident in their products but in their web design as well! In the hunt for an aesthetic and functional website? Say no more.

What you can learn from this great ecommerce website example

• Clear and crisp images especially above the fold
• Featured award from the IPA – International Property Awards
• Innovative catalog pages that feel like you’re skimming through a real book

4. Cider Tonic

URL: https://cidertonic.com.au/

This website is an eye-pleaser. With its white and light-muted warm colors, the products are brought into the limelight. I also love the hints of saturated orange, it goes so well with the overall web design. And oh, don’t get me started with the vintage-style sketches. Love them!

What you can learn from this great ecommerce website example

• The color scheme matches the product perfectly

• Authentic product images

• Great and unique look & feel

5. Fresh

URL: https://afreshtake.fresh.com/

What began as a small collection in a neighborhood shop has evolved into a full lifestyle line of skincare, lip care, body care, and fragrance sold all over the world. Fresh has one of the best branding styles ever and is one of the most exceptionally designed websites I’ve encountered by far. You should definitely check this out!

What you can learn from this great ecommerce website example

• Skillfully produced video on the home page
• Intro audio – splendid experience with earphones on
• Soft and subtle color scheme

6. Something Brewing

URL: https://www.somethingsbrewing.com.au

Something’s Brewing started its journey as a unique little tea shop operating out of Ulladulla’s Oldest House. This website has this personality in its design that definitely touches your heart – from the green shades of the leaves to the earthy tones of the teapots, details like these give the website feelings of peace, oneness, and enlightenment.

What you can learn from this great ecommerce website example

• Great color scheme

• High-quality product images
• Unique design style

7. NIGHTHAWKS

URL: https://www.nighthawks-fk.com/

NIGHTHAWKS is a progressive retailer based in Fukuoka, Japan. Looking for a website that oozes with confidence and has that hip and trendy vibe? Look no further because NIGHTHAWKS got you covered.

What you can learn from this great ecommerce website example

• Cool model visuals
• Neutral color scheme makes the item collection stand out
• Clean and modern shop interface

8. Montague Sketch

URL: https://montaguesketch.com/

Montague Sketch is a husband-and-wife team that has a passion for clean and simple lines. They personally design, produce and sell a choice of inspiring contemporary sketches and artwork to add a stylistic feel to homes and offices.

What you can learn from this great ecommerce website example

• Clean design

• Clear call to actions
• High end, luxurious styling

9. Ednao

URL: https://ednao.com/

Modern, chic, and empowering – these are the words that best describe this website. Ednao leverages white space on the web design, giving the website a cleaner look. And I also love the freeness of the graphic layouts. You can see unconventional yet strategic arrangements of visual media and texts on this website.

What you can learn from this great ecommerce website example

• Bold design

• Slick color scheme
• Very clean design

10. Ellis

URL: https://ellisbridals.co.uk/

Who says you can’t scroll through a bridal brand website if you’re not a bride-to-be? Thanks to its white-themed design, this website will definitely entice you to take that first scroll, click on that call-to-action button, and browse more of its collection.

What you can learn from this great ecommerce website example

• Engaging background video

• Slick and minimal design
• Clear call to actions

11. Izistep

URL: https://izistep.com/

This website is too cute and a very personal one to boot. I love how you can feel the passion and care for their craft. The photo above the fold and the copywriting are proof of that. You can feel the authenticity in every detail.

What you can learn from this great ecommerce website example

• Great background picture

• The web design ‘breathes’ the product
• Unique web design style

12. Loot Monkey

URL: https://www.lootmonkey.dk/

Loot Monkey goes on a rampage and finds the best treasures in movies, series, and games, puts them in a loot box, and sends them home to you. From the concept itself, this is definitely a stand-out. Scroll through and take inspiration from this geeky yet cool website.

What you can learn from this great ecommerce website example

• Engaging background animations

• Attention grabbing images
• Clear call to actions

13. John Charles

URL: https://johncharles.co.uk/

John Charles London is a special event and occasion wear that is perfect for the modern woman who wants timeless glamour and classic couture. And I must say, angelic! Just angelic! The white details, lovely colors, and flattering designs make it seem like the dresses are worn by angels. 

What you can learn from this great ecommerce website example

• Engaging background video

• Clean design
• Great product demonstrations

14. Local Salad

URL: https://localsalad.is/

Local Salad sure knows how to make their visitors drool over their products. Presenting you their ‘offer of the month’ as soon as the website opens, who wouldn’t want to hit on that ‘order now’ button?

What you can learn from this great ecommerce website example

• Very clean web design

• Great product photography
• Great product pages

15. Opti Showdog

URL: https://opti-showdog.dk/

Designed by: https://koui.dk

We can learn so many cute details from Opti Showdog. Starting from the font style, you don’t see it so much on other websites. The color scheme is composed of a unique combination of colors. And the illustrations and product images both have that charm in them that adds liveliness to the web design.

What you can learn from this great ecommerce website example

• Powerful design

• Nice animations throughout the website

• Great product photography

16. Fraser wood Elements

URL: https://www.fraserwoodelements.com/

​Fraser Wood Elements designs and fabricates many of the natural wood products in their ‘showroom’. And they make sure to exhibit their meticulousness and character through a wide range of visual media. Another feature I love about this website is the liveliness of the content above the fold! 

What you can learn from this great ecommerce website example

• Effective web design

• Engaging background animations
• Lots of whitespace

17. Soul Kandy

URL: https://soulkandy.com/

Soul Kandy is so much more than just a gift box. This website is a delight to the eyes! I love the blue and warm colors combination going on. It definitely brings joy, connection, encouragement & inspiration!

What you can learn from this great ecommerce website example

• Exciting colors

• Clear call to actions
• Fun animations as you scroll down

18. My Park Tickets

URL: https://bestoffers.myparktickets.com/

My Park Tickets is an authorized seller of Orlando attraction tickets, offering great discounts on all theme park tickets. This website focuses on user conversions by having a professional and trustworthy web design, all while keeping a playful and family-friendly concept.

What you can learn from this great ecommerce website example

• Clear menu structure

• Great optin above the fold
• Great pictures

19. The Audrey Concept

URL: https://theaudreyconcept.com/

The Audrey Concept pays tribute to all women who want to feel relaxed and comfortable in a stylish look – in both formal and informal contexts. This could be one of the simplest yet beautiful websites I’ve seen by far. I love that they don’t overcomplicate image and text arrangements – and that’s what makes this website a great one!

What you can learn from this great ecommerce website example

• Powerful design

• Classy look & feeling

• Great product images

20. The Concrete Letter

URL: https://theconcreteletter.com/

If you’re looking for a clean and classic eCommerce website, The Concrete Letter got you covered. This website welcomes you with a minimal and aesthetic image above the fold that will definitely please your eyes.

What you can learn from this great ecommerce website example

• Great copywriting

• Clean design
• Lots of whitespace, which makes the website easy on the eyes

21. Voracity

https://voracity.ch/

Voracity introduces you to the world of fashion with a simplistic website design. Its minimalistic style paired with hints of vibrant orange make the overall theme excellent. What’s interesting is that each option glows orange when you hover the cursor over it.

What you can learn from this great ecommerce website example

• Simple yet stylish
• Straightforward content
• Original logo

22. Eyeware

https://eyeware.petar-kostov.com/

Peter Kostov should be your only choice for eyewear because the website looks amazing! The monotone website comes to life with hints of electric orange running through it. Plus, the alternating pictures of models are true eye candy!

What you can learn from this great ecommerce website example

• Translucent menu bar
• Animated titles
• Extremely visually appealing

23. Mojave

https://mojaverx.com/

There is not much on the homepage of Mojaverx, which is great because it is not cluttered with loads of information. This website uses a lot of colors, however, it does it on a black base. As a result, it does not look overwhelming.

What you can learn from this great ecommerce website example

• Great visuals
• Animated drop-down bars
• Quick access to products

24. Sure Secured

https://suresecured.com/

Sure Secured not only offers security but also looks via its website. The large-sized video is impressive since it encapsulates all the relevant information. However, the main highlight is the color-changing menu bar which is brilliant!

What you can learn from this great ecommerce website example

• Concise design
• Jam-packed with aesthetically pleasing shapes
• Animated titles

25. Circulation Boost

https://circulationboost.com/

When you think of the heart, you imagine the color red. Circulation Boost knows how important perceptions are and therefore uses red in its website design. How cool is that! The straightforward design makes it quite simple as well.

What you can learn from this great ecommerce website example

• Scrolling images
• Visuals to represent information
• Organized content

26. Mia

https://mia-ecommerce.webflow.io/

If you’re looking for a clean and classic eCommerce website, The Concrete Letter got you covered. This website welcomes you with a minimal and aesthetic image above the fold that will definitely please your eyes.

What you can learn from this great ecommerce website example

• Lively sections on every web page – never a dull moment when scrolling
• Visually-pleasing photos
• Subtle mouseover effects

27. Tara Lane

https://www.taralane.ie/

Tara Lane makes it simple to stay on top of the latest trends in interior design with quality furniture and home interiors that are in vogue, well designed, and attractively priced. This website is the epitome of the words simple, sleek, and luxurious.

What you can learn from this great ecommerce website example

• Image slider above the fold accompanied with call-to-action buttons
• Clean menu structure
• Crisp and clear images

28. Eric Kenward Racing

https://ekracing.net/

Eric Kenward Racing or EKR is a family-owned company based out of Vero Beach, Florida. They fabricate and sell some of the best stock suspension components in the industry. The first look on this website is an action-packed image slider that definitely captures their visitors. Cool!

What you can learn from this great ecommerce website example

• Unique color scheme
• Engaging image slider above the fold
• Simple web design

29. DIGITLHAUS

https://www.digitlhaus.com/

DigitlHaus is as white as snow! If you’re looking for a neat and minimalistic web design, this is it! And this tidiness is maintained throughout the website which is very impressive. You shouldn’t miss out on this one.

What you can learn from this great ecommerce website example

• Clean and minimalistic color scheme
• Sleek 3D slideshow
• Seamless user experience

30. MUNICIPAL

https://municipal.com/

Municipal is a perfect website example that is not just trendy and modern but also pushes boundaries of the “creative” world. Get ready to enter a world of creativity, hustle, and sports!

What you can learn from this great ecommerce website example

• Text crawler placed on top of the fold
• Captivating content above the fold
• Unique menu structure

31. Oliver Sweeney

https://www.oliversweeney.com/

Visiting this website could be a life-changing moment for all the motivated young ones out there who want to start a business from scratch. Even with the success of Oliver as a great shoe designer, this website shows humility in the design. Just wonderful!

What you can learn from this great ecommerce website example

• Personalized “Our Stories” page – this builds connections with their visitors
• Lovely font styles – especially the one used on the brand name logo
• Elegant images

32. Urban Jungle Beauty

https://urbanjunglebeauty.com/

Urban Jungle Beauty instantly grabs your attention with the way they play with colors and fonts. This website fearlessly showcases amazing visuals and product images with swagger and confidence!

What you can learn from this great ecommerce website example

• Combination of soft pastel and saturated colors
• Engaging, confident, and fun “voice” of copywriting
• Lively product sliders below the fold

33. COLORSxSTUDIOS

https://colorsxstudios.com/

Originality at its finest! COLORxSTUDIOS isn’t afraid of being out of the ordinary. This website provides you with a new and brilliant user experience that you won’t get to come across with other websites.

What you can learn from this great ecommerce website example

• Unique scrolling animations and interactive images
• Creative content arrangement 
• Original and fresh web design

34. Cuyana

https://www.cuyana.com/

“Fewer, better” is the philosophy behind everything Cuyana does. They create timeless collections for the modern woman through carefully selected fabrics, precise silhouettes, and attention to detail. With that in mind, Cuyana’s website is a mirror of the brand style they are aiming for.

What you can learn from this great ecommerce website example

• Minimal neutral color scheme
• Skillful model photography
• Sleek shop interface and convenient navigation

35. Petite Studio

https://petitestudionyc.com/

Scrolling through this website is like skimming through a fashion magazine. A delightful experience, I must say. This website doesn’t stick to one style – and that, in itself, is very impressive. Having more than one style is a risk, but Petite Studio nailed it! 

What you can learn from this great ecommerce website example

• Different styles of layout design
• Easy-to-read modern typography
• Aesthetic combination of light-and-dark-muted colors

36. Missguided

https://www.missguided.eu/

Missguided does a great job of not overwhelming their visitors with content because images and texts are perfectly organized especially on the homepage. This encourages potential clients to explore more items and hit on that “add to bag” button. *wink wink*

What you can learn from this great ecommerce website example

• Organized catalog of items
• Visually-pleasing color scheme
• Wide range of images and styles

37. SSENSE

https://www.ssense.com/en-nl

SSENSE is a pioneer streetwear and luxury fashion hub with a curated selection of designer brands and designer pieces. Scrolling through this website is a fun experience because, at SSENSE, you’ll witness a lot of creative designs and photography.

What you can learn from this great ecommerce website example

• Wide range of images – contemporary, creative, quirky, personal
• Unique arrangement of content
• Captivating content above the fold

38. Rue La La

https://www.ruelala.com/boutique/

Rue La La is an online shopping destination offering best-selling brands. This website welcomes you with an elegant and shimmering image above the fold. This creates an impression that this website offers you luxurious items that are carefully curated up to the smallest accessories you can find.

What you can learn from this great ecommerce website example

• Elegant content above the fold
• Neutral color scheme
• Striking grid of contents

39. Aurate

https://auratenewyork.com/

Aurate sets the bar high for modern jewelry web design. This eCommerce website is a classic example of what modesty and grace look like and I love it!

What you can learn from this great ecommerce website example

• Skillfully-produced video below the fold
• Subtle geometric outlines on images
• High-quality product images and model photography

40. FARFETCH

https://www.farfetch.com/nl/

FARFETCH makes sure they don’t waste a moment with their visitors by highlighting two of the most important call-to-action buttons and giving them more space above the fold. A classic move to acquire more website conversions!

What you can learn from this great ecommerce website example

• Clear and striking call-to-action buttons above the fold
• Search bar is available for easy access
• Consistent font – this keeps a clean vibe

41. FASHIONPHILE

https://www.fashionphile.com/

FASHIONPHILE is one of the world’s top resellers of pre-owned luxury items. What I love the most about this website is its sleek shop interface and the star icon instead of the usual heart icon as an ‘add to wishlist’ feature.

What you can learn from this great ecommerce website example

• Clear and striking call-to-action buttons above the fold
• Search bar is available for easy access
• Consistent font – this keeps a clean vibe

42. Frankie Shop

https://thefrankieshop.com/

Over the past years, Frankie Shop has been touted as the go-to place for unfussy, minimal, wallet-conscious styles. This website is set to inspire girls who enjoy affordable luxe-looking basics that connect with their city lifestyle

What you can learn from this great ecommerce website example

• Creative grid of images above the fold
• Organized menu structure
• High-quality images on the shop catalog

43. Tease Tea

https://teasetea.com/

I personally love this website! Aside from having a great branding style, I admire how Tease Tea surely knows their audience because they successfully display just the right information and the right image at the right place. Perfect!

What you can learn from this great ecommerce website example

• Lovely earth-toned color scheme
• Fancy serif font style
• Featured testimonials

44. 1stDibs

https://www.1stdibs.com/

1stDibs is a leading online marketplace for extraordinary design. Since 2000, they have captured the magic of the Paris flea market, connecting those seeking the most beautiful things on earth with highly coveted sellers and makers in vintage, antique and contemporary furniture, home décor, art, fine jewelry, watches, and fashion.

What you can learn from this great ecommerce website example

• Wide range of items – time-honored, vintage, and modern
• Stylish typography – italics are implemented
• Contemporary web design

45. Cowboy

https://cowboy.com/

Cowboy is designed and engineered by a team of curious individuals challenging the status quo of the e-bike category and the everyday commute. The first look on this website is an awesome 3D image of the ‘Dream Machine’ itself. This website is definitely a must-visit!

What you can learn from this great ecommerce website example

• Smooth scrolling animations
• Lots of sleek 3D images
• Neutral color scheme

46. Vapor Apparel

https://vaporapparel.com/

Vapor Apparel, an industry leader in apparel engineered for sublimation printing, is open for business in Europe with inventory and operations in the Netherlands. This website keeps a compact and strategic arrangement of contents above the fold. Cool!

What you can learn from this great ecommerce website example

• Remarkable logo
• Smooth mouseover effects on the shop interface
• Visually pleasing color scheme – a combination of soft and vibrant colors

47. Fable & Mane

https://fableandmane.com/

Get ready to get tropical with Fable & Mane. Scrolling through this website is like taking a stroll in a tropical forest. So exciting! 

What you can learn from this great ecommerce website example

• Wonderful animated video below the fold
• Vibrant color scheme
• Subtle movements of graphic illustrations make the website more lively

48. Wall of Art

https://wallofart.com/

Whether it’s a premium art experience or authentic expressions of inspiring artists you’re looking for, Wall of Art got you covered. The impressive part about this website is that the product images aren’t just mere ‘images’. They also serve as designs or illustrations, giving the website more life.

What you can learn from this great ecommerce website example

• Unique design of the call-to-action buttons
• Magazine-like web design
• Polished typography – italics are implemented

49. Sandland

https://sandlandsleep.com/

Sandland specializes in all-natural sleep aids developed to assist the body in restoring its natural ability to sleep. With the use of soft shades of blue, pink, and yellow, visitors will definitely enjoy scrolling through this calming website.

What you can learn from this great ecommerce website example

• “What makes Sandland so special?” section shows the benefits of their products in a straightforward manner
• Lovely soft palette
• Featured testimonials and press reviews

50. Moonshot Snacks

https://moonshotsnacks.com/

A true attention-grabber! The moving 3D graphics at the center will definitely snatch every visitor’s attention. The content above the fold is so vibrant, to boot!

What you can learn from this great ecommerce website example

• The engaging content above the fold encourages visitors to explore more pages of the website
• Smooth scrolling animations
• Subtle movements of texts and graphic designs make the overall web design even more playful

51. Notorious Nooch Co.

https://notoriousnooch.co/

Notorious Nooch Co. will impress you with how their website could be interesting, one-of-a-kind, top-quality, and playful with using only short write-ups and more on showcasing wonderful visual media. This is something you shouldn’t miss out on, I tell you.

What you can learn from this great ecommerce website example

• Playful and vibrant color scheme
• Lots of moving graphic designs, visual media, and texts
• Imaginative layouts on every web page

52. Alphalete Athletics

https://alphaleteathletics.com/

This website is a gem! There are so many factors why this website is a stand-out and it’ll take too much time to list them all. Just check it out for yourself and you’ll see what I’m trying to say. *wink wink*

What you can learn from this great ecommerce website example

• Sleek rounded-edge images give the website a very modern look
• Unique “Quick add” call-to-action button 
• Visitors are given an option to switch between light or dark mode

53. Porcelain Superstore

https://www.porcelainsuperstore.co.uk/

Like you, Porcelain Superstore is passionate about homes. But sometimes, finding the right products can be easier said than done. And that’s where they come in. With that in mind, Porcelain Superstore is on a mission to make finding your perfect tiles easy and inspiring.

What you can learn from this great ecommerce website example

• Clean and organized menu structure
• Easy navigation experience
• Captivating image above the fold

54. Susanne Kaufmann

https://www.susannekaufmann.com/

Susanne Kaufmann is a great website example that does a great job of piquing the interests of their potential clients through the use of minimal elements above the fold such as a subtle font style, a genuine “voice” of copywriting, and an aesthetic image.

What you can learn from this great ecommerce website example

• Enticing copy accompanied with a creative image above the fold
• Aesthetically-pleasing color scheme
• Attractive font styles

55. Voluspa

URL: https://www.voluspa.com/

With its very luxurious and elegant design, you wouldn’t even believe that their products are very affordable. Voluspa just scream high-class and high-quality materials so make sure to check them out now!

What you can learn from this great ecommerce website example

• Great image for product showcase
• Elegant color scheme
• Attractive font styles

BONUS – Here is my favorite template

Ecommerce Website Template

URL: https://mycodelesswebsite.com/try-theme/juice-shop

Why this is such a great template

• Clean design, great to turn visitors into customers
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

🚀 Click on the blue button to download – install it on this hosting

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.