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Best E-commerce Websites of 2024 | 57 Examples + Templates

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Welcome friendly stranger! You're looking for some inspiring ecommerce website designs. You found the right page.

My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too! 

P.S.: I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.

Ralph de Groot – My Codeless Website
The best ecommerce websites of 2024.

E-commerce has become not only a trend in business but a way of life amongst a majority of consumers.

In fact, 50% of consumers have signified an increase in online shopping for the next six months. While another 38% said they have no plans of changing their online shopping behavior for the same period.

This data all the more points to the need of businessmen, especially startups, to plan and constantly enhance their e-commerce website. Let these e-commerce websites examples inspire you in that direction.

NORTVI

1. NORTVI

URL: https://nortvi.com/

Nortvi is a manufacturer of high-end and durable travel products such as bags, suitcases, sweaters, and even phone cases. A visit to their website will give one a preview of the stylish range of products they provide that is designed to last. I like how their website presents the products through crisp, closeup shots in videos and photos at various angles. One immediately feels the premium quality and top-notch designs of the products without the need for written information about it that might overwhelm website visitors. Besides the classy layout, I also like the neat mouseover effect on the buttons—the information on the section indicated in the button flips over and appears for reading—that are truly something new to see.

What you can learn from this great ecommerce website example

  • Powerful design

  • Engaging background video

  • Very clean web design

Click the blue & white buttons to get started, or find a web designer 🚀

Somnox

2. Somnox

URL: https://meetsomnox.com/

Somnox’s website has one of the most calming color schemes on this list. When does the color blue ever disappoint, right? This company, after all, promotes a restful sleep through their smart and science-backed product. I like how the website loads with a pop-up window inviting visitors to take a sleep test, which is very informative and helpful. While looking at the visuals used in the website makes one want to head to bed and take a nap. Talk about effective messaging!

What you can learn from this great ecommerce website example

  • Powerful design

  • Engaging background video

  • Clear call to actions, based on a slick color scheme

Click the blue & white buttons to get started, or find a web designer 🚀

ELITE BATH AND KITCHEN

3. ELITE BATH+KITCHEN

URL: https://www.elitebathkitchen.cz/en

A recipient of the International Property Awards, ELITE BATH + KITCHEN promises perfection in the creation of their products including the design of kitchens and bathrooms. Their aim is to provide customers aesthetically functional designs for better living. It’s no surprise their website is just top of the class, too! Lots of beautiful photos integrated with soft animations and minimal copywriting. I particularly liked how they presented client testimonials in a modern, magazine-like layout of an image scroller. Impressive!

What you can learn from this great ecommerce website example

  • Clear and crisp images especially above the fold
  • Featured award from the IPA – International Property Awards
  • Innovative catalog pages that feel like you’re skimming through a real book

Click the blue & white buttons to get started, or find a web designer 🚀

Gin Hass

4. Gin Hass

URL: https://ginhass.com

Gin Hass is a brand of organic alcoholic beverage produced in Denmark by the Nordic Liquid Group since 2020. The brand originally was owned by bartender Kim Hass who made the globally-renowned mango cocktail since 2007. Their website then is a vibrant gradient of yellow to yellow orange, which are the colors of a ripe mango. This ecommerce website offers multilingual options, which is great, to make browsing its tempting contents more personal. The great product shots blended nicely with the background colors and fonts, as well as, informative content make this a very appealing website.

What you can learn from this great ecommerce website example

  • The color scheme matches the product perfectly

  • Authentic product images

  • Great and unique look & feel

Click the blue & white buttons to get started, or find a web designer 🚀

Fresh

5. Fresh

URL: https://www.fresh.com/us/home

Fresh was founded in 1991 by Russian immigrants Lev Glazman and Alina Roytberg out of a dream of offering natural-made products that was friendly to humans and the environment. Thirty two years later, their original soap product has diversified to a host of cosmetics and beauty products from head to toe. Their website is very feminine in the choice of colors that range from pastel pinks to blues and whites. Their online store is member-based and provides nice features such as tracking orders and rewards for every spend.

What you can learn from this great ecommerce website example

  • Skillfully produced video on the home page
  • Intro audio – splendid experience with earphones on
  • Soft and subtle color scheme

Click the blue & white buttons to get started, or find a web designer 🚀

6. Something Brewing

URL: https://www.somethingsbrewing.com.au

Something’s Brewing is a New South Wales enterprise that began 18 years ago with 40 varieties of teas. Now they offer more than 160 varieties of teas that could easily be bought online. Their website is as refreshing as the products they offer—from the green shades of the leaves to the earthy tones of the teapots. These details give the website feelings of peace and touches the heart of visitors. Complementing the visuals, the typography used adds a personal, friendly touch. Good choice!

What you can learn from this great ecommerce website example

  • Great color scheme

  • High-quality product images
  • Unique design style

Click the blue & white buttons to get started, or find a web designer 🚀

East Of Africa Marketplace

7. East Of Africa Marketplace

URL: https://eastofafrica.com.au/

East Of Africa Marketplace is an ecommerce website featuring handmade products that have been sourced ethically from Tanzania and sold in Melbourne, Australia. The website highlights the talents of Africa’s small businesses and artisans and connects them to the world for custom-made furniture, handicrafts, and textile products. As such, the website is bright and colorful thanks to the closeup photos of the different items they have on sale. This is made beautiful by the many white spaces and clean layout used in the website. Plus, the very organized content of the website makes purchasing the items online easy.

 

What you can learn from this great ecommerce website example

  • Cool model visuals
  • Neutral color scheme makes the item collection stand out
  • Clean and modern shop interface

Click the blue & white buttons to get started, or find a web designer 🚀

Illustrissima

8. Illustrissima

URL: https://www.illustrissima.it

Illustrissima is the website of Italian self-taught artist Valeria who offers customized digital illustrations for companies and individuals. Her website is so chic, fun, and life–a glimpse into the personality of this 30-ish-old-something yuppie. The colors of the website are way off the ordinary for it contrasts bright teal with fuchsia, black, and white to various shades of pinks and bright blues. Just a taste of the creativity this artist can do for her clients.

What you can learn from this great ecommerce website example

  • Appealing design

  • Clear call to actions
  • Personal messaging

Click the blue & white buttons to get started, or find a web designer 🚀

Bylindhardt

9. Bylindhardt

URL: https://bylindhardt.com/

Bylindhardt is an ecommerce website of beautiful posters of digital illustrations that cater particularly to households, offices, and shops. Meant to make rooms of all types more attractive, this company can customize the designs of the posters depending on the needs of their clients. Their website is pretty straightforward of what they are about and what they offer, especially with a big photo of a living room displaying several of their posters on its wall. I particularly like the transparent effect used for the color highlights of their design, as well as, the color combination used in the website. The colors have a good balance of chirpiness–fucshia–and coolness–sky blue–thanks to the many white areas and beautiful photos that surround it. It is also worth highlighting that this company did well in organizing its products into nice categories and according to purpose. Makes online shopping quite easy!

What you can learn from this great ecommerce website example

  • Simple design

  • Pleasing color scheme
  • Very clean design

Click the blue & white buttons to get started, or find a web designer 🚀

Ellis

10. Ellis

URL: https://ellisbridals.co.uk/

Ellis is London’s renowned brand of intricately beautiful wedding dresses. A visit to their pristine-looking website takes anyone’s breath away. That’s due to their background video displaying current collections presented in black and white and in full color, as well as, the gallery of stunning photos of models wearing their various gowns. So who says one can’t scroll through a bridal brand website if one’s not a bride-to-be? Go check on this website for it definitely will entice visitors to click on its call-to-action buttons.

What you can learn from this great ecommerce website example

  • Engaging background video

  • Slick and minimal design
  • Clear call to actions

Click the blue & white buttons to get started, or find a web designer 🚀

IZISTEP

11. IZISTEP

URL: https://izistep.com/

IZISTEP advocates natural living through the use of their organic cosmetics personally concocted by Czech owner Simona Pekolj. What’s nice about IZISTEP’s website–besides the cute typography and very personal copywriting–is it comes with a blog that helps customers better appreciate the products based on Simona’s experience and daily adventures. I love the earthen colors used with lots of white spaces to highlight the crisp photos of products on offer. I also love how one can feel the passion and care Simona has for her craft. The photo above the fold and the copywriting are proof of that. Very authentic!

What you can learn from this great ecommerce website example

  • Great background picture

  • The web design ‘breathes’ the product
  • Unique web design style

Click the blue & white buttons to get started, or find a web designer 🚀

E3 Planner

12. E3 Planner

URL: https://e3plannersystem.com/

E3 Planner is a highly-recommended organizer for those who wish to consolidate and manage their faith life with their professional career. Short for Ecclesiastes 3 Time+Life Planner System, this management system provides a God-centered guide to plan one’s daily ritual regardless of one’s faith. Their website has strong branding elements in it from colors to fonts used. It has a clean layout and good call-to-action messages coupled with honest-to-goodness, direct-to-the-point copywriting, which make the online shopping experience a pleasant one.

What you can learn from this great ecommerce website example

  • Professional design

  • Simple, clean layout
  • Clear call to actions

Click the blue & white buttons to get started, or find a web designer 🚀

John Charles

13. John Charles

URL: https://johncharles.co.uk/

John Charles is a renowned London brand of women’s special occasion luxurious dresses. Meant to bring out the best in every woman, this award-winning couture brand prides itself of half a century of expertise. Their website beautifully showcases their collection of dresses through a gray-and-white color scheme, which gives an overall elegant look in the design. They also have a grand drop down menu that clearly organizes the website’s content and comes with an attractive photo of their prettiest dress for a particular collection under a section. Plus, strategic CTAs are in place including a request for a consultation and locating a stockist of their collections.

What you can learn from this great ecommerce website example

  • Engaging background video

  • Clean design
  • Great product demonstrations

Click the blue & white buttons to get started, or find a web designer 🚀

Local

14. Local

URL: https://localsalad.is/

Local, an Iceland-based brand, sure knows how to make their visitors drool over their healthy bowls of fresh, first-class food. Presenting visitors their current month’s offering as soon as the website opens, who wouldn’t want to hit that order button? The website not only uses vivid photos but also full-scale macroshots of their delightful salads. Plus, their menu offerings are presented neatly in a simple, straight-forward layout that’s more visual and less copy. Let the food speak for itself, as they say! Good choice color theme to highlight their good selection of product photos.

What you can learn from this great ecommerce website example

Click the blue & white buttons to get started, or find a web designer 🚀

Opti Dog Group

15. Opti Dog Group

URL: https://opti-showdog.dk/

Designed by: https://koui.dk

Earthen colors for an ecommerce website of dog products? Not bad. One can learn so many design tips from the website of Opti Dog Group. This ecommerce website offers various brands of dog products from food to shampoos and conditions. Yet the designer was able to integrate one look for its website despite the various labels they sell. The typography used is also something to pay good attention to as it is one that is not often seen on other websites, making it uniquely theirs. Then there’s the soft, curvaceous illustrations and product images both bring charm and liveliness to the website.

What you can learn from this great ecommerce website example

  • Powerful design

  • Nice animations throughout the website

  • Great product photography

Click the blue & white buttons to get started, or find a web designer 🚀

Fraser Wood Elements

16. Fraser Wood Elements

URL: https://www.fraserwoodelements.com/

Fraser Wood Elements are handcrafted residential and commercial furnitures created from American hardwoods. Their designs exhibit meticulousness based from market study of current trends and customer feedbacking. They even name some of their products after their customers as a sign of gratitude for collaborating with them in the design. That sure is a great way to build brand loyalty. True enough, this company’s sense of detail is also shown in their website. From the choice of photos muted to blend in the layout to the manner their online catalogue are organized in the menu, the content of this website is just but lively and user-friendly!

What you can learn from this great ecommerce website example

  • Effective web design

  • Engaging background animations
  • Lots of whitespace

Click the blue & white buttons to get started, or find a web designer 🚀

Soul Kandy

17. Soul Kandy

URL: https://soulkandy.com/

Bright, fun, and girly are the three words that best describe Soul Kandy’s website. Soul Kandy, after all, is an ecommerce website of customized gift boxes. Who does not love giving out gifts?! No wonder this website is a delight to the eyes! I love the blue and orange color combination used to highlight important messages in its content, which could also be seen in the confettis found in each gift box. That’s consistent branding to ensure it brings out the joyful feelings this company promises for its clients.

What you can learn from this great ecommerce website example

  • Exciting colors

  • Clear call to actions
  • Fun animations as you scroll down

Click the blue & white buttons to get started, or find a web designer 🚀

My Park Tickets

18. My Park Tickets

URL: https://bestoffers.myparktickets.com/

My Park Ticket is an ecommerce website of family theme park tickets that offers memberships to travel clubs or resorts in Orlando, Florida. Their website is very straightforward using a nice collage of theme parks for a header and various colors for its scheme balanced by white and gray backgrounds. This website is strictly conversion-focused with their Special Offers immediately greeting visitors after their photo header. There are also many call-to-action buttons interspersed in the design.

 

What you can learn from this great ecommerce website example

  • Clear menu structure

  • Great optin above the fold
  • Great pictures

Click the blue & white buttons to get started, or find a web designer 🚀

19. The Audrey Concept

URL: https://theaudreyconcept.com/

The Audrey Concept pays tribute to all women who want to feel relaxed and comfortable in a stylish look – in both formal and informal contexts. This could be one of the simplest yet beautiful websites I’ve seen by far. I love that they don’t overcomplicate image and text arrangements – and that’s what makes this website a great one!

What you can learn from this great ecommerce website example

  • Powerful design

  • Classy look & feeling

  • Great product images

Click the blue & white buttons to get started, or find a web designer 🚀

Doodad And Fandango

20. Doodad+Fandango

URL: https://www.doodadandfandango.com/

Doodad+Fandango are Japanese-inspired hand-made plastic fashion accessories designed by Nikita Margarita. Based in Sydney, this company labels itself as a pop art street fashion since it is an expression of Nikita’s creativity and a collaboration with various artists. Their website then is just so vogue. From the choice of fonts and colors to the photos that accompany it in between, the website just exudes the genius of the artist who owns it. Add to that the modern layout and quirky animations, this is just one fun website to navigate. That does not even include how uniquely inventive their fashion accessories are!

What you can learn from this great ecommerce website example

  • Great copywriting

  • Modern design
  • Strong branding

Click the blue & white buttons to get started, or find a web designer 🚀

Voracity

21. Voracity

https://voracity.ch/

Voracity introduces you to the world of fashion with a simplistic website design. Its minimalistic style paired with hints of vibrant orange make the overall theme excellent. What’s interesting is that each option glows orange when you hover the cursor over it.

What you can learn from this great ecommerce website example

  • Simple yet stylish
  • Straightforward content
  • Original logo

Click the blue & white buttons to get started, or find a web designer 🚀

Jeekls Dot Com

22. Jeekls.com

URL: https://jeekls.com/

Jeekls.com is an ecommerce website that allows members to customize a variety of clothing, apparel, and accessories according to their personality and lifestyle. The website is very easy to use with their products sorted to type, theme, collections, or bestsellers. Members can either opt to use their very friendly menu or simply scroll through their highlights, which are arranged neatly and aesthetically in the homepage. What’s cool about this website is besides their products deliverable anywhere in the world, members also get discount codes once they subscribe to the newsletter.

What you can learn from this great ecommerce website example

  • Organized content
  • Easy to navigate
  • Lots of white spaces

Click the blue & white buttons to get started, or find a web designer 🚀

Mojave

23. Mojave RX

https://mojaverx.com/

Mojave RX is a California company manufacturing plant-based products for athletes to increase performance, recovery, and rehabilitation. Their website did well in highlighting their products through sharp, colorful photos of accompanied with good copywriting and call-to-action messaging. Using their brand colors, the website effectively conveyed an energetic and masculine appeal through the bold, rugged typography. The torn paper effect for the background design of the layout also adds to this overall look.

What you can learn from this great ecommerce website example

  • Great visuals
  • Animated drop-down bars
  • Quick access to products

Click the blue & white buttons to get started, or find a web designer 🚀

Sure Secured

24. Sure Secured

https://suresecured.com/

Sure Secured is committed in providing families the peace of mind they need for their homes at night and when outdoors through innovative windows and door screens. Particularly catering to Southern California, their products can also be used for commercial areas. Sure Secured website has a simple, trendy layout that uses background photos and classic color schemes of black and white with a tinge of bright blue. Their website opens with a background video on the homepage of someone trying to bolt open Sure Secured’s screen door but to no avail. Very convincing! What I particularly like about their website is the bulleted and clean manner of presenting various information, including an animated statistics of burglary in the state. Brilliant!

What you can learn from this great ecommerce website example

  • Concise design
  • Jam-packed with aesthetically pleasing shapes
  • Animated titles

Click the blue & white buttons to get started, or find a web designer 🚀

25. Circulation Boost

https://circulationboost.com/

When you think of a heart, it is automatic that the color red is associated with it. Circulation Boost knows how important perceptions are and therefore used red in its website design. In fact, the color red was particularly chosen to highlight aspects of the design such as the menu and important words in the copy. This was intentionally set against lots of white areas and light-colored photos, which also made it easy to visually spot their red-colored product and medical illustrations. How cool is that!

What you can learn from this great ecommerce website example

  • Scrolling images
  • Visuals to represent information
  • Organized content

Click the blue & white buttons to get started, or find a web designer 🚀

26. Mia

https://mia-ecommerce.webflow.io/

Mia is a brand of organic cosmetics packaged as a means to awaken one’s true self while being friendly to the environment. Speaking of the environment, the website incorporates earthen tones to embody their branding consistently. What’s unique about this website is the selection of photographs used to with their copywriting. They used macroshots and uncommon angles that in turn show the bareness and natural state of their model’s skin—complete with imperfections. It is very authentic indeed!

What you can learn from this great ecommerce website example

  • Lively sections on every web page – never a dull moment when scrolling
  • Visually-pleasing photos
  • Subtle mouseover effects

Click the blue & white buttons to get started, or find a web designer 🚀

27. Tara Lane

https://www.taralane.ie/

Tara Lane is all about stylish living through well-designed and beautiful furniture and interiors. One look at their website will show visitors exactly that–thanks to the variety of image scrollers they have on the homepage. The image scrollers serve as their product catalogue sorted into type, category, most viewed, new arrivals, bestsellers, availability, and special offers. The many white areas make the tons of products bearable to view and easy to purchase, too.

 

What you can learn from this great ecommerce website example

  • Image slider above the fold accompanied with call-to-action buttons
  • Clean menu structure
  • Crisp and clear images

Click the blue & white buttons to get started, or find a web designer 🚀

28. Eric Kenward Racing

https://ekracing.net/

A family business specializing in stock suspension, Eric Kenward Racing boasts of using their expertise in car racing to help others succeed. Black and tinges of green are the primary colors of their website balanced with lots of white spaces. The website’s design gives a twist to minimalist design with dimmed photos and scarce copywriting, which mostly appeals to their intended target market who need to get what they are looking for as quickly as possible. What’s nice about this company is they also offer consultations for race management, which is really a sign of their helpfulness.

What you can learn from this great ecommerce website example

  • Unique color scheme
  • Engaging image slider above the fold
  • Simple web design

Click the blue & white buttons to get started, or find a web designer 🚀

DigitlHaus

29. DigitlHaus

https://www.digitlhaus.com/

DigitlHaus’ website uses a classic black and white theme for its design and animated scrollers for its special effects. Together, this makes the website look professional and pleasant. What’s uniquely theirs is how all the design elements where presented in a fresh, trendy layout. The website’s overall design and functionality adds to the credibility of this design and development company on top of their awards. Very impressive! So don’t miss out on this one.

What you can learn from this great ecommerce website example

  • Clean and minimalistic color scheme
  • Sleek 3D slideshow
  • Seamless user experience

Click the blue & white buttons to get started, or find a web designer 🚀

Municipal

30. MUNICIPAL

https://municipal.com/

MUNICIPAL may sound different for a sports clothing line. It’s a name that originates from their beginnings and desire to bring inspiration to people so that they’ll aspire to accomplish great feats. This compelling narrative is often seen in the copywriting of their website, which displays a roster of inspiring celebrities and features their humble beginnings. Its a very good concept of positioning their brand that extends to their users who they invite to tag them in social media through photos that flex the use of Municipal. Very creative!

What you can learn from this great ecommerce website example

  • Strong branding
  • Captivating content above the fold
  • Unique menu structure

Click the blue & white buttons to get started, or find a web designer 🚀

Oliver Sweeney

31. Oliver Sweeney

https://www.oliversweeney.com/

Visiting this website could be a life-changing moment for all the motivated young ones out there who want to start a business from scratch. Even with the success of Oliver as a great shoe designer, this website shows humility in the design. It’s the same modesty one exudes when wearing their long-lasting and modern products, which happen to be well presented in the website. Not only are the product photos in macroshots, they could even be seen more closely by the inquisitive eye because of the zooming effects that come with it. Just wonderful!

What you can learn from this great ecommerce website example

  • Personalized “Our Stories” page – this builds connections with their visitors
  • Lovely font styles – especially the one used on the brand name logo
  • Elegant images

Click the blue & white buttons to get started, or find a web designer 🚀

Urban Jungle

32. Urban Jungle

https://urbanjunglebeauty.com/

Urban Jungle is skin care specifically designed for those accustomed to city life and need a self-confidence boost to compete successfully in it. Despite the connotation of messy environ, this company’s website is quite well-arranged and easy to navigate. They also have a good selection of fonts that effectively conveys their message across. In fact, it instantly grabs attention like the way the way they played with various colors across the website. This website fearlessly showcases amazing visuals and product images with swagger and confidence!

What you can learn from this great ecommerce website example

  • Combination of soft pastel and saturated colors
  • Engaging, confident, and fun “voice” of copywriting
  • Lively product sliders below the fold

Click the blue & white buttons to get started, or find a web designer 🚀

Colors Studios

33. Colors Studios

https://colorsxstudios.com/

Colors Studios is a recording studio carrying the labels of artists of various ethnicities, particularly non-Caucasian. Their website features not only their artists in interviews and music videos but also provides an online shop of various merchandise and products. The layout, design, and special effects of the website is as free-spirited and modern as their artists. This website provides a new and brilliant user experience that one won’t come across elsewhere. This outfit ain’t afraid of being out of the ordinary!

What you can learn from this great ecommerce website example

  • Unique scrolling animations and interactive images
  • Creative content arrangement 
  • Original and fresh web design

Click the blue & white buttons to get started, or find a web designer 🚀

Cuyana

34. Cuyana

https://www.cuyana.com/

Cuyana, offering women a premium line of essentials, believes that lesser wardrobe makes life simpler. This minimalist concept in designing women’s bags, jewelry, and wardrobe extends to their website. The website uses very few copywriting paired to generous photos–not just photos, but huge colorful ones that make it easier to appreciate their products. Let the photo speak for itself, as they say.

What you can learn from this great ecommerce website example

  • Minimal neutral color scheme
  • Skillful model photography
  • Sleek shop interface and convenient navigation

Click the blue & white buttons to get started, or find a web designer 🚀

Petite Studio

35. Petite Studio

https://petitestudionyc.com/

Scrolling through this website is like skimming through a fashion magazine. A delightful experience, I must say. This website doesn’t stick to one style—different fonts though slim varieties, colors, and layout—and that, in itself, is very impressive. It is as diversified as the styles of their clothing line that petite women of various lifestyles and personalities can easily identify with. Having more than one style is a risk, but Petite Studio nailed it!

What you can learn from this great ecommerce website example

  • Different styles of layout design
  • Easy-to-read modern typography
  • Aesthetic combination of light-and-dark-muted colors

Click the blue & white buttons to get started, or find a web designer 🚀

Missguided

36. Missguided

https://www.missguided.eu/

Missguided does a great job of not overwhelming their visitors with content because images and texts are perfectly organized especially on the homepage. This encourages potential clients to explore more items and hit on that “add to bag” button. *wink wink* It sure is contrary to their name’s initial connotation of being lost—though reading it more closely gives one the realization that this clothing line is meant to direct women to what is trendy, relaxed, and eyecatching. Tricky!

What you can learn from this great ecommerce website example

  • Organized catalog of items
  • Visually-pleasing color scheme
  • Wide range of images and styles

Click the blue & white buttons to get started, or find a web designer 🚀

Ssense

37. SSENSE

https://www.ssense.com/en-nl

SSENSE celebrates individuality and creative expression through a clothing line for men and women. Their website is very straightforward with lots of laid-back photos accompanied with captions and descriptions. Though a bit cluttered in the layout, their photos are quite attention-grabbing because of the provocative poses and clothing of the models. The website is also interesting for it offers lots of content including market research studies and an editorial that accompany their curated selection of designer brands and pieces.

 

What you can learn from this great ecommerce website example

  • Wide range of images – contemporary, creative, quirky, personal
  • Unique arrangement of content
  • Captivating content above the fold

Click the blue & white buttons to get started, or find a web designer 🚀

Rue La La

38. Rue La La

https://www.ruelala.com/boutique/

Rue La La is an online shopping destination offering best-selling brands. This website welcomes you with an elegant and shimmering image above the fold—an indication of the luxurious items on offer. What’s nice about the website is that it carefully curated up to the smallest accessories in the market. The downside though is access to the website is member-based and immediately prompts for login details. Marketing-wise this conveys the exclusivity of their content and those who love their brands would be prompted to sign-up, which in turn provides a database for future communications.

What you can learn from this great ecommerce website example

  • Elegant content above the fold
  • Neutral color scheme
  • Striking grid of contents

Click the blue & white buttons to get started, or find a web designer 🚀

Aurate

39. Aurate

https://auratenewyork.com/

Aurate is New York’s sustainable brand of fine jewelry. Their website, which adjusts to the viewer’s geographic location, uses a variety of attractive photos with clever subliminal messages in them. Messages of beauty, confidence, comfort, and pleasure that comes to users of their high quality products. Besides that, the photos were intentionally taken with a red background to ensure it will be eyecatching. They actually sets the bar for modern jewelry web design, which should be intuitive in the selection of photos. This eCommerce website is a classic example of what modesty and grace look like and I love it!

What you can learn from this great ecommerce website example

  • Skillfully-produced video below the fold
  • Subtle geometric outlines on images
  • High-quality product images and model photography

Click the blue & white buttons to get started, or find a web designer 🚀

Farfetch

40. FARFETCH

https://www.farfetch.com/nl/

Farfetch has the cleanest and simplest website I have seen. It has a minimalist design and provides visitors upfront the four sections of their website in the layout and in the menu. The shopping experience of their website visitors is that easy and simple. The various products under each section then expands in that section but the layout and design remains consistently modest and direct-to-the-point. Besides that, another good thing about this website is it offer a language option that customizes the viewing experience. A classic move to acquire more website traffic!

What you can learn from this great ecommerce website example

  • Clear and striking call-to-action buttons above the fold
  • Search bar is available for easy access
  • Consistent font – this keeps a clean vibe

Click the blue & white buttons to get started, or find a web designer 🚀

Fashionphile

41. FASHIONPHILE

https://www.fashionphile.com/

Fashionphile is a good word to coin an addiction to trendy, beautiful bags, accessories, and apparel. This is what this website intends to accomplish as it displays a collection of tempting designer brands for women that are easily attainable with a click of the mouse! The irresistable catch is all products on display are pre-owned luxury items, which makes it more affordable. Beyond the attractive product photos, what I love the most about this website is its sleek shop interface and the star icon instead of the usual heart icon as an ‘add to wishlist’ feature.

What you can learn from this great ecommerce website example

  • Clear and striking call-to-action buttons above the fold
  • Search bar is available for easy access
  • Consistent font – this keeps a clean vibe

Click the blue & white buttons to get started, or find a web designer 🚀

The Frankie Shop

42. The Frankie Shop

https://thefrankieshop.com/

The Frankie Shop is a go-to-place for unfussy and luxurious looking clothing suitable for a city lifestyle. Perfect for the price-conscious, their products are affordable and suitable for both daily or special events. Thus, their website has no frills or splashy videos that come with it. It loads with a full-page photo of their newest item and immediately followed by a display of product categories. What’s nice about the website is the vertical scrolling effect it has when going down to the bottom of the homepage. It gives off a cascading effect for the photos and content.

What you can learn from this great ecommerce website example

  • Creative grid of images above the fold
  • Organized menu structure
  • High-quality images on the shop catalog

Click the blue & white buttons to get started, or find a web designer 🚀

Tease

43. Tease

https://teasetea.com/

The Tease website opens up with a full-scale colored close-up photo of their newest product being held by a woman on the left palm of her hand as she stood outside–a blurred background of a garden. A pleasant, appealing, and refreshing photo that conveys their product is fresh, hand-picked, and easy to use. This is what their copywriting did emphasize when it comes to their branding position of removing complex wellness rituals. Thus, I personally love this website! Aside from having a great branding style, I admire how they surely know their audience due to their effective imagery and copywriting. They successfully display just the right information and the right image at the right place. Perfect!

What you can learn from this great ecommerce website example

  • Lovely earth-toned color scheme
  • Fancy serif font style
  • Featured testimonials

Click the blue & white buttons to get started, or find a web designer 🚀

1stDibs

44. 1stDibs

https://www.1stdibs.com/

1stDibs celebrates everything that is extraordinary in designs from fashion to furniture, antique, and art that has been curated from various places around the globe. Their website makes it easy to experience the renowned flea market of Paris through their offerings, auctions, and sales in a convenient and pleasant way. Appreciating the products available on their website comes easy thanks to the organized menu, animated product highlights, clean layout, and clear product photos to boot!

What you can learn from this great ecommerce website example

  • Wide range of items – time-honored, vintage, and modern
  • Stylish typography – italics are implemented
  • Contemporary web design

Click the blue & white buttons to get started, or find a web designer 🚀

Cowboy

45. Cowboy

https://cowboy.com/

Cowboy is a brand that embodies a modern take on Western USA’s horseback-riding men and the careless nature they exude in a variety of premium electric bikes designed for city life. Their website provides great 3D virtual reality renditions of these bikes that are rather tempting to own. What’s nice about their website–besides the beautiful visuals and minimalist layout–is its informative and functional content. They provide bookings for test rides, leasing options, a downloadable app for the bikes, and an online ordering for the bikes and its accessories. Really cool and user-friendly! This website is definitely a must-visit!

 

What you can learn from this great ecommerce website example

  • Smooth scrolling animations
  • Lots of sleek 3D images
  • Neutral color scheme

Click the blue & white buttons to get started, or find a web designer 🚀

Vapor Apparel

46. Vapor Apparel

https://vaporapparel.com/

Vapor Apparel offers colorful, fashionable, and comfortable training outfits meant to protect men, women, and kids from the dangers of the sun while outdoors. I like how chirpy their website is because of the photos of their models who are smiling while wearing their stylish clothing. The modern design, animated image slider, and nice mouseover effects also add to the pleasantness of browsing their website.This website also keeps a compact and strategic arrangement of contents above the fold. Cool!

 

What you can learn from this great ecommerce website example

  • Remarkable logo
  • Smooth mouseover effects on the shop interface
  • Visually pleasing color scheme – a combination of soft and vibrant colors

Click the blue & white buttons to get started, or find a web designer 🚀

Fable And Mane

47. Fable & Mane

https://fableandmane.com/

Fable & Mane, a brother and sister startup with the mission to globalize secret hair concoctions from India, has become a famous brand to remedy hair and scalp woes. What’s unique about this company is their social advocacy of protecting the habitat of wild tigers through a trust fund. Thus, images of tigers and copywriting pertaining to it integrated in how their products are positioned online could be clearly seen and felt throughout their website. Besides that, vibrant eastern imagery in photos and illustrations are also integrated in the website’s design that make it very appealing.

What you can learn from this great ecommerce website example

  • Wonderful animated video below the fold
  • Vibrant color scheme
  • Subtle movements of graphic illustrations make the website more lively

Click the blue & white buttons to get started, or find a web designer 🚀

Wall Of Art

48. Wall of Art

https://wallofart.com/

Wall Of Art is a delightful website to experience the authentic expressions of inspiring artists. The beautiful paintings make this website impressive because they serve not only as product images but of the overall design as well. It is very inspiring, especially for the art inclined. Another unique feature of this website is the exclusivity of the artwork they offer, which are all originally done for them by the artists. Buyers will be sure they get high-quality artwork set in premium posters of their choice to really make their home or office wall a real display of art.

What you can learn from this great ecommerce website example

  • Unique design of the call-to-action buttons
  • Magazine-like web design
  • Polished typography – italics are implemented

Click the blue & white buttons to get started, or find a web designer 🚀

Sandland

49. Sandland

https://sandlandsleep.com/

Sandland specializes in all-natural sleep aids developed to assist the body in restoring its natural ability to sleep. With the use of soft shades of blue, pink, and yellow, visitors will definitely enjoy scrolling through this calming website. I particularly found cute the animated effect that makes the word “sleeeeep” look like someone snoozing. I also liked the clever way they used an elongated sheep to visually represent what their product does: long sleep. Plus, they offer a big discount—20% off product pricing—for anyone who subscribes to their newsletter. Now that’s an incredible offer for a lead magnet strategy!

What you can learn from this great ecommerce website example

  • Shows the benefits of their products in a straightforward manner
  • Lovely soft palette
  • Featured testimonials and press reviews

Click the blue & white buttons to get started, or find a web designer 🚀

50. Moonshot Snacks

https://moonshotsnacks.com/

A true attention-grabber! The moving 3D graphics at the center of the bright-yellow vector illustration background of Moonshot Snack’s website homepage will definitely snatch every visitor’s attention. The content above the fold is so vibrant, to boot! This chirpy illustration and bouncing animation of various design elements could be seen throughout the website giving a consistent feeling of lightness and joy to visitors. Their product–environment-friendly and organic flavorful crackers–after all are meant to provide holistic nourishment to consumers. Take a lot at their website and join the fun!

What you can learn from this great ecommerce website example

  • The engaging content above the fold encourages visitors to explore more pages of the website
  • Smooth scrolling animations
  • Subtle movements of texts and graphic designs make the overall web design even more playful

Click the blue & white buttons to get started, or find a web designer 🚀

Notorious Nooch Co

51. Notorious Nooch Co.

https://notoriousnooch.co/

Here’s another company providing organically-delightful products–a plant-based seasoning with a flavorful and nutritious twist. Plant-based, Notorious Nooch Co. maximizes the use of nutritional yeast–a cheese replacement for vegans–by adding essential B vitamins and modern-day flavors and offering it in attractive, easy-to-use sealable pouches. Their website will impress anyone with its playful yet short write-ups, cute animations of their mascot integrated in the design, and cool scroller effect that changes in background color. This website showecases wonderful visual media that designers shouldn’t miss.

What you can learn from this great ecommerce website example

  • Playful and vibrant color scheme
  • Lots of moving graphic designs, visual media, and texts
  • Imaginative layouts on every web page

Click the blue & white buttons to get started, or find a web designer 🚀

Alphalete

52. Alphalete

https://alphaleteathletics.com/

This website is a gem! There are so many factors that make this website a stand-out. From its choice of really big photos, black theme, clean layout, and well-sorted menu, visitors will quickly identify or find the apparel they need for their physical workout. The nice thing about their menu is it already segregated the site’s content to either women and men, before subclassifying its sections to various group types. The black-colored background brings to visitor’s attention the product photos and call-to-action buttons that come with it, which makes for a smooth purchasing journey. Check it out to see what I mean. *wink wink*

What you can learn from this great ecommerce website example

  • Sleek rounded-edge images give the website a very modern look
  • Unique “Quick add” call-to-action button 
  • Visitors are given an option to switch between light or dark mode

Click the blue & white buttons to get started, or find a web designer 🚀

Porcelain Superstore

53. Porcelain Superstore

https://www.porcelainsuperstore.co.uk/

Porcelain Superstore is passionate about tiles for homes. They have a variety on offer in their website that makes finding the right style and fit easier. It’s just nice that their website used a good way of sorting the products—according to style, to what’s trending, and according to type or function. They even incorporated a search tool to make it more convenient to shop for tiles! But what makes it extra easy is the clear photos and sharp videos that present their products and where best to use it. Truly, Porcelain Superstore achieved its mission of helping people find the perfect tile they need in an easy and inspiring way.

What you can learn from this great ecommerce website example

  • Clean and organized menu structure
  • Easy navigation experience
  • Captivating image above the fold

Click the blue & white buttons to get started, or find a web designer 🚀

Susanne Kaufmann

54. Susanne Kaufmann

https://www.susannekaufmann.com/

Susanne Kaufmann has a website that does a great job of piquing the interests of their potential clients. The website does this through the use of minimal elements above the fold such as a subtle font style, a genuine “voice” of copywriting, and an aesthetic image. Add this to the fact that the images used throughout the website blend well with their muted color scheme of gray and white. It would also good to note that there is a certain consistency or uniformity in the selection of photos used in the website, wherein the predominant colors are browns and grays. Thus, making it blend well in the overall design.

What you can learn from this great ecommerce website example

  • Enticing copy accompanied with a creative image above the fold
  • Aesthetically-pleasing color scheme
  • Attractive font styles

Click the blue & white buttons to get started, or find a web designer 🚀

Voluspa

55. Voluspa

URL: https://www.voluspa.com/

Voluspa, made with love from California, is a renowned brand of scented candles, diffusers, and sprays that inspires an adventurous journey into one’s dreams and memory. An aid to relaxation, their products scream high-class and high-quality materials but surprisingly very affordable. A look at their very luxurious and elegantly-designed website will quickly sweep visitors off their feet and wish to shop instantly. That’s all thanks to the very compelling photos and relaxed vibe that comes with the website’s design. Do check them out now!

What you can learn from this great ecommerce website example

  • Great image for product showcase
  • Elegant color scheme
  • Attractive font styles

Click the blue & white buttons to get started, or find a web designer 🚀

Inspiring ecommerce website templates

These are my favourites.

BONUS – Here is my favorite template

Ecommerce Website Template

URL: https://mycodelesswebsite.com/try-theme/juice-shop

Why this is such a great template

  • Clean design, great to turn visitors into customers
  • Wordpress compatible, easy to customize
  • Free download if you’re a Divi member

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

  • Playful design
  • Clear call to actions
  • Great user experience
xuva modern website example

Modern Examples

Limepay Startup Website Example

Startup Examples

xuva modern website example

Wix Examples

More website examples

3 Award Winning Web Designers I recommend

I highly recommend you to have a look at their portfolios!

WEBFLOW EXPERT

HIGH-END

Arch Web Design

archcowebdesign.com
We're a Canadian Webflow agency that helps SaaS companies increase their revenue using high-converting websites. We've worked with over 200 SaaS companies and see an average 3.7x increase in website leads.

Top Companies worked with:
Hugo (acquired by Calendly), SmartSuite,
DuxSoup
Our average client increases their conversions by 3.7x in 90 days
We've helped our clients secure $200M in funding

Vrrb

vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles.  14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.

Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
We work with companies (50+ employees) and funded startups to accelerate growth
Clients include Ferrari, Visa, HP, UCLA, and Behr Paint

1

Explore inspiring website templates

Epic website templates you install and customize.

Ralph de Groot
Recommended Page Builder

2

Select the right page builder.

Using a page builder allows you to build a website without using code.

Here is the one I recommend.

ecommerce website building
You can use these amazing ecommerce websites as inspiration for your own website. Of course you shouldn't copy these websites. Simply pick your favourite ones and blend them into your perfect design.
ecommerce website design
I hope you enjoyed these ecommerce website examples. If you need help to design a website, make sure to request a free quote. I'm sure we'll be able to help you out!
ecommerce website builders
Are you looking for a ecommerce website builder? I'm a big fan of Divi. Honestly, I've been using it for 5+ years now. It's such a powerful tool, yet easy to use. I can't recommend it enough!
Ralph de Groot – My Codeless Website

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.

 

Checklist: 5 ways to make your ecommerce website beautiful and highly converting

1. Showcase your work with great images

When you’re hiring someone to do something which is important to you, you want to make sure they do it right.

And sure, they can tell you they’re the best at what they do. But wouldn’t it be better to see some proof?

Your visitors think just like this. That’s why you need to establish social proof by showcasing previous projects with great images.

When it comes to creating social proof, more is better. This goes for the entire ecommerce industry.

You can also have a look at these ecommerce software development services.

2. Use video footage to make your website come alive

In the list with website examples you found some cool websites which use video background in the header of their website. If you have video footage yourself, definitely consider doing this as well.

  • It makes your website come alive
  • It adds credibility and makes you look professional

3. Use a ‘smart lead form’ to turn visitors into clients

Getting someone to visit your website is one thing. Getting them to do business with you is the next one.

Sure, you can add your contact information to your website – you should – but don’t expect people to be calling right away.

Make it easy. Add a ‘discuss your project’ contact form to enable them to get in touch with you.

Make it as easy as possible. I recommend not using more than 3 fields in your contact form.

4. Collect real testimonials from real clients

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients in the ecommerce industry.

Don’t write them yourself, don’t ask your friends to write them. They’ll feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

5. Watch people using your website without telling them what do do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behaviour:

  • Did they follow the steps you expected them to?
  • Did your website load fast enough?
  • Was everything clear to them?

I wish you the best of luck!

ecommerce Growth hacking: 5 powerful strategies to promote an ecommerce website

1. Go viral with a viral give-away

Imagine.

You send your website to 5 friends. Who each send it to 5 friends.

Now these friends also send it to 5 friends.  Oeh la la! Continue this loop for a while, and your website is actually going viral.

Viral Loops is a referral marketing tool which helps you to explode your website with new visitors.

We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.

2. Do a press release

Yaiks! A press release? That’s not for small businesses, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the followup. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your seo. The more websites mentioning you on their website, the higher you’ll rank in the search engine.

3. Use a LinkedIn-bot to generate traffic on autopilot

Allright. You’re now probably thinking one of two things:

  1. That sounds spammy. I’m not going to do that.
  2. A bot? How does that even work? I’m not a scientist.

Trust me, I thought the same as you. But it’s not as sketchy as it seems.

Dux-Soup is a LinkedIn tool which allows you to ‘look’ at 100 LinkedIn profiles per day.

This tool automatically visits LinkedIn profiles of people of your choice. In the past, I’ve used this a lot to get in touch with business owners.

I would have Dux-Soup open the profiles of 100 business owners per day.

It’s actually pretty simple:

  1. Download the Dux-Soup tool
  2. Open your LinkedIn account
  3. Search for ‘business owner’ or any other job description’
  4. Click the ‘Visit profiles’ button.

Now here comes the important part: Make sure your LinkedIn profile is optimized.

This means:

  • A good looking profile picture
  • A good tagline which describes what you do
  • A great profile description which demonstrates your skills as a constructor
  • Some nice portfolio projects on your LinkedIn profile

Let’s say 20% of every profile visit converts into a ‘return-visit’. That will mean 20 potential business owners who look at your LinkedIn profile every day.

That’s 600 potential leads in a month.

4. Target hot traffic with retargeting ads

Imagine.

A potential client is looking for ecommerce services and stumbled upon your website. But after scrolling through your website for 30 seconds, he or she got a phone call from a friend. After calling for 20 minutes they forgot about your website and they close down their computer.

Auch.

That’s why I use retargeting advertisements to bring back these lost leads.

This will enable you to display advertisements to people who visited your website.

Just install a Facebook pixel on your website to target all your website visitors with an advertisement on Facebook or Instagram.

5. Outsource your social media management

Back in 2015 social media could have enormous impact in your business. Nowadays, not so much.

There’s way more competition than before. That being said, it can still be done. You just need to be consistent.

That’s where most businesses fail. They handle the social media themselves. For a while. And then they forget about it.

That’s why I recommend you to have a look at Fiverr. It’s a platform which allows you to hire professionals overseas. They’re seriously good – and cheap! The past few years I hired multiple professional digital marketing experts for as little as $100 per month.

FAQ

What makes a good eCommerce website?

A great eCommerce website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create an eCommerce website?

1. Analyze the best eCommerce websites of 2020 on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes) 
4. Publish your website with a cheap hosting plan (includes free domain + SSL)

How much does an eCommerce website cost?

A web designer will charge anywhere between $2,500 and $10,000 for an eCommerce website. However, this article will teach you to do it yourself for less than $100.

 

You're now ready to get your ecommerce website up and running!