The strength of every commerce store is its product. However, even a fantastic product can fail to sell if it is not represented well. If you want to avoid this kind of scenario, I’d like to share the 15 best product page examples you can explore this 2022!
A product page on an e-commerce website is a page that describes the product to customers. This is where customers will learn everything they need to know about the product they wish to purchase. As a result, this is the most important aspect of the online store.
The product page should include a full description of the following:
- What the product has to offer
- What are its distinguishing characteristics
- The purchasing experience of the customers
- Consumer feedback
- Images, videos, and other high-quality interactive features enrich the website’s written description
- How will it benefit customers
- Why do they require it
- How to apply it
Create an effective product page, and your traffic and conversions will skyrocket. Almost all your marketing and advertising efforts will fall short if you don’t!
Plantsome is a flower shop that was originally founded in the Netherlands. This successful eCommerce business recently expanded to Canada and raised the bar for all flower shops. Their product page design, copywriting, and conversion psychology are next level. Also, the pricing is clear and to the point.
Product descriptions provide clients with more information about a product than an image alone can. It’s a good idea to have a short, concise product description above the fold that visitors can quickly skim, just like Lush’s. Then, add a lengthier, more extensive version farther down the page for customers who want more information.
3. Primrose Bakery
Primrose Bakery is a bakery in London with a product page full of pink hues and eye-catching images everywhere. I love how they mainly used the color pink for their bakery, as it gives a modern look with a touch of youthfulness. It also has a calming effect on people. Nice job! Choose the amount you want and add it to the basket to move to the next step!
4. Won Hundred
Won Hundred knows that the greatest ecommerce product pages have high-quality photos that showcase the products in their entirety. You should never compromise on image quality because it can hurt your sales. Consumers will not purchase a thing if the image is of poor quality or does not adequately represent it.
Julemont pushes the boundary of aesthetics not just on its products but also on its web design. Starting with an introduction video showing Julemont’s passion for meticulous production and aesthetic design definitely inspires visitors and builds connections with them.
6. East London Liquor Company
From the East End of London, amongst canal-side warehouses and old-school boozers, East London Liquor Company distills, imports, and serves a range of award-winning gins, whiskies, vodkas, rums, and kick-ass cocktails. Visit their clean and very organized product page to learn more about their booze! Each product will leave you interested because of its amazing photography. Pro tip from me: people desire a clear picture of how the product will seem in real life. Learning product photography can assist you in capturing visuals that shoppers envision. You’re welcome!
7. Royal Mile Whiskies
Royal Mile Whiskies is a personal favorite! I love how this website features all products in a way where you can enjoy looking at them. Also, the color scheme was related to whiskey, which is nice since it is a liquor store website. Excellent work!
Oreo’s product page takes an innovative, daring approach to marketing with what could otherwise be considered a mundane snack. I love how they provide CTAs like “Get 20% Off” and “FREE GROUND SHIPPING ON ORDERS $50. USE CODE: HOLIDAY”. This might not be news to you, but lowering pricing, often known as introducing a sales discount, may appear to be a guaranteed strategy to turn heads and build interest in your brand.
9. Love Hair
Love Hair’s product pages are pleasant on the eyes, with white backgrounds, grays, and small traces of subdued color to attract customers. Aside from those, I love its shipping information.
Mentioning or displaying an indicator suggesting ‘free delivery on orders above $50’ or ‘free shipping inside Canada & UK’ lets customers get a quick overview of shipping information. Including this concise information on the product page prevents customers from leaving the page to read your shipping information, as the important point is clarified on the page itself.
Apple values the user experience, and its online store is no exception. Their product pages blend a simple yet highly effective layout with the necessary information to make a purchase. Even if your customer does not understand the language, they should be able to access your website. Your online store should incorporate a standard product page layout. The use of unusual or impractical layouts may confuse or frustrate clients. Maintain simplicity.
11. Calvin Klein
When selling clothing online, precise sizing, color variations, and payment choices are all necessary. Calvin Klein does an excellent job of creating an interesting product page with the proper blend of graphics that do the product justice while also serving a purpose.
12. Abercrombie & Fitch
Abercrombie & Fitch (A&F) is a casual clothing retailer in the United States. Customers desire discounts, which Abercrombie & Fitch emphasizes alongside a superb range of photographs with as much detail as possible, clear payment plan alternatives, and the actual amount you will pay.
Regardless of the product, Abercrombie & Fitch positions itself in an engaging, intriguing way to view and learn about. The UX/UI designer or developer Made the product page interactive or visually appealing, at the very least.
Wayfair has a nice product page because it has simplicity without losing information. Also, the color scheme leaves much room for the content to stand out. This is bold because modern website designers prefer a more balanced color scheme. Without going into too much detail, Wayfair provided the relevant facts that will show users what makes their items unique.
14. Until Gone
Until Gone is a website with a diverse product offering committed to providing buyers with practical and beneficial user experiences. This is if you’re into high-quality pictures of the brand’s products. In addition, the information is easily accessible, and the page is simple to navigate. The page has made its content, target, and intention clear so viewers stay aware of it. It even guarantees safe online buying.
Sport is at the heart of all Adidas does. Sport is becoming increasingly significant in people’s lives, both on and off the field. It is fundamental to every culture and community, as well as our health and pleasure. The website, like its products, distinguishes itself via simplicity. Within a few minutes, you realize how they make you feel and why they are remarkable. The items are manufactured of high-quality materials, have a dazzling design, and are suitable for anyone to wear.
How to Create the Best Product Page
Your e-commerce product pages can make or break your online store’s sales, depending on how well they are delivered. It’s not just about your website’s layout, content, or features.
Getting many prospects to visit your website may appear to be a surefire way to success, but it is only one of several steps in a unique customer journey. Rather than bringing more traffic to your website’s homepage, enhance your conversion rate by directing visitors to specific product pages. Here are some tips you can follow to achieve a successful outcome.
Consider putting aesthetically attractive images.
The greatest results are obtained using high-quality photographs and videos that authentically reflect the product. Provide graphics from various perspectives to provide a comprehensive view of the goods, similar to how a shopper might observe the product in a physical store. It’s also a good idea to include some “product demo” photographs or videos to show the product in action.
A simple call to action.
Prospects would be wasting their time if they arrived at an engaging product page just to leave because they couldn’t figure out what to do. Prevent this blunder and boost conversions by including a clear and simple-to-implement CTA on your product pages, such as “Buy Now,” “View More,” or “Add to Cart.”
Have some product specifications.
Along with images and video, the description of the item for sale is the best chance a business owner can make a sale and convert a visitor into a buyer. Pictures convey information to clients in ways that words cannot, but a description is required to deliver as much information as possible. T
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While they all serve the same goal, product pages in different eCommerce businesses might seem very different. Some provide sophisticated and complicated designs, while others keep it basic and focus on having a greater influence on conversions.
However, product pages are not given the love and care they need. Many businesses devote significant time and money to A/B testing different layouts and user experiences. They are, after all, the most important conversion point on any eCommerce retailer’s online store.
Make sure to create a solid product page to reduce your website’s bounce rate (the rate at which people enter and then leave your site without visiting a second page). This is because strong product pages keep clients browsing longer, encourage them to browse other website pages, and eventually make faster, less-hesitant purchases.
More website examples
3 Award Winning Web Designers I recommend
I highly recommend you to have a look at their portfolios!
CONVERTING WEB DESIGN
Max Sher – Sher Agency
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Website hosting that I recommend.
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About the author
Ralph de Groot loves great web design. In fact, you can wake him up at night if you found an inspiring website. Besides writing at My Codeless Website he also loves to read and to travel.