Best Flower Shop Websites of 2023 | 10 Examples + Templates

Checklist: 5 ways to make your flower shop website beautiful and highly converting

1. Collect real testimonials from real clients

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients in the flower shop industry.

Don’t write them yourself, don’t ask your friends to write them. They’ll feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

2. Watch people using your website without telling them what do do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behaviour:

• Did they follow the steps you expected them to?
• Did your website load fast enough?
• Was everything clear to them?

3. Define your unique selling points before you start building

Every business has unique selling points. Pick your most important ones and use them to design your website. After all, you want to give your visitor a reason to stick around with you.

Examples of unique selling points are:

• High quality, because you only use the best materials
• 24/7 customer support
• Not satisfied? Money back guarantee.

Repeat your unique selling points throughout your website. 

4. Design mobile first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your flower shop business.

When designing your website, think about the mobile design before you build your desktop website.

5. Don’t break the 5 second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

Growth hacking: 5 powerful strategies to promote a flower shop website

1. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

2. Experiment with offline marketing

Here’s one I absolutely love. If you send cold emails to potential clients, probably 10% or less will open it. Now what if you change that to physical letters? That’s more like 90%.

Now I don’t want you to write the entire sales letter by hand, simply the name+address on the envelope will do.  

Bonus tip: I’d recommend you to buy coloured envelopes, as they get noticed better and will increase your open rate.

3. Go viral with a viral give-away

Imagine.

You send your website to 5 friends. Who each send it to 5 friends.

Now these friends also send it to 5 friends.  Oeh la la! Continue this loop for a while, and your website is actually going viral.

Viral Loops is a referral marketing tool which helps you to explode your website with new visitors.

We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.

4. Do a press release

Yaiks! A press release? That’s not for small businesses, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the followup. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your seo. The more websites mentioning you on their website, the higher you’ll rank in the search engine.

5. Use paid advertising

Yes. This one is super obvious. But when used well this can be the biggest source of quick growth for your business. Let’s say every client brings you $100 in profit. And let’s say 1 out of every 100 clients becomes a client. That means you’re allowed to spend $1 to acquire a website visitor.

Now let’s say you’re running Facebook ads and you only pay $0.60 for a visitor.

That means you’re profiting $0.40 on every person who visits your website. I’d say, start spending on paid advertising!

FAQ

What makes a good flower shop website?

A great flower shop design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a flower shop website?

1. Analyze the best examples on this page
   
2. Make notes of what you like – and what you don’t like
   
3. Design your own site with this a drag & drop website builder 
4. Publish your website with our recommended hosting platform.

How much does a flower shop website cost?

A webdesigner will charge anywhere between $1500 and $5000 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a flower shop website?

Your website will need at least the following pages: ‘Home, About us, Contact, Product overview. To create trust with your visitor it’s important to show lots of pictures about your products.

Or download the guide in PDF