Definitive guide
Best Flower Shop Websites of 2023 | 10 Examples + Templates
My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
P.S.: I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.
Best flower shop website examples
1. Plantsome
Plantsome is a flower shop that was originally founded in the Netherlands. This successful e-commerce business recently expanded to Canada and raises the bar for all flower shops. Their design, copywriting, and conversion psychology are next level. Even the colors and fonts are just perfect. Very inspiring!
Things we love about this web design
- Conversion focused
- Funny copywriting
- Nice images
Click the blue & white buttons to get started, or find a web designer 🚀
2. Floral Dreamin
This Canadian florist differs completely from the e-commerce store you saw above. However, this one is very inspiring! Have a look at the big images and nice scrolling animations as you explore the website. What I also love about them is the tagline that can easily touch the hearts of the visitors. Well done!
Things we love about this web design
- Big images
- Nice typography
- Cool scrolling animations
Click the blue & white buttons to get started, or find a web designer 🚀
3. Jennifers Flowers
https://jennifersflowers.co.uk/
Want to build a website that feels like a ‘nice and friendly shop around the corner’? Have a look at this one! Jennifers Flower will definitely pique the interest of its visitors because of its soft-tone palette which is a good trend to follow for a flower shop website. The whole aura of the website is just soft and feminine.
Things we love about this web design
- Clear call to action
- Friendly design
- Great product images
Click the blue & white buttons to get started, or find a web designer 🚀
4. That Flower Shop
Oh yes. This design makes me happy! I love how they leverage a mysterious background image combined with a ‘fancy’ menu structure. Very original! Also, the clean and neat photograph as the background is just stunning and visually pleasing. If you want your website to look clean, try to incorporate simple colors such as white. Awesome!
Things we love about this web design
- Original web design
- Nice menu
- Awesome images
Click the blue & white buttons to get started, or find a web designer 🚀
5. Little Flowers
URL: https://littleflowers.com.au/
Little Flowers is an Australian florist. I love the simplicity of this website. By using a clean design like this you’re almost guaranteed to end up with a nice website! Showing off your products is a good way to show how amazing your website is. The colors of the flowers just pop because of the simple background. Nice!
Things we love about this web design
- Clean design
- Nice images
- Nice ‘about us’ page
Click the blue & white buttons to get started, or find a web designer 🚀
6. The Flower Yard
URL: https://www.thefloweryard.co.uk/
Oh yes! This website is full of inspiring colors and happy images. Definitely have a look at this one! The splash of colors because of different flowers just makes the website look alive and friendly. The white spaces on the design make the website look full and aesthetically pleasing. If you want to see more, check it out now!
Things we love about this web design
- Happy design
- Great menu structure
- Great image blocks
Click the blue & white buttons to get started, or find a web designer 🚀
7. Poho
Poho shows how to build a nice website that is elegant and clean. I like the colored background image combined with a clear call to action button. I also like the modern font style they used for the branding of the website which gives them a more personal touch. The whole design is just clean and stunning!
Things we love about this web design
- Elegant design
- Clean menu design
- Great social proof by showing clients & partners
Click the blue & white buttons to get started, or find a web designer 🚀
8. Ode A La Rose
URL: https://www.odealarose.com/
Oh yes! Everything about this website has a professional look and feel. If you are looking for the perfect flower shop website for Valentine’s Day, definitely have a look at this one! The colors on the website are just perfect and exude a romantic vibe to it. So, what are you waiting for? Check it out now!
Things we love about this web design
- Professional look and feel
- Nice color scheme
- Great product images
Click the blue & white buttons to get started, or find a web designer 🚀
9. Appleyard
URL: https://www.appleyardflowers.com/
Want to check out a website example that takes you to the checkout page as fast as possible? Well, here you go. Check this one out! The maximalist design on the page is something new to my eyes but it also looks good and perfect for showcasing the flowers. I like everything about this website. Well done!
Things we love about this web design
- Nice date+location picker above the fold
- Clean menu
- Lots of white space
Click the blue & white buttons to get started, or find a web designer 🚀
10. Serenata
URL: https://www.serenataflowers.com/
Serenata is a florist in the United Kingdom. One of the things which I find most appealing is the social proof section which says ‘over 400,000 verified customer reviews’. That’s a great way to convince your customers they’re at the right place. I also love the white spaces between the images which make the website look organized. Nice!
Things we love about this web design
- Lots of social proof
- Great ‘most popular’ section
- Clean design
Click the blue & white buttons to get started, or find a web designer 🚀
11. Young Flowers Seattle
URL: https://youngflowersseattle.com/
Young Flowers Seattle has a maximalist style of aesthetic as their website design. The whole page is covered with bold colors and flowers that easily capture the attention of the visitors. But one thing I like about the website is how elegant and sophisticated the vibes of the website are. It just matches the flowers they are selling. Wow!
Things we love about this web design
- Bold color palette
- Stylish font
- Clean design
Click the blue & white buttons to get started, or find a web designer 🚀
12. Flower Chimp Malaysia
URL: https://www.flowerchimp.com/
Flower Chimp is Malaysia’s number one florist and I can tell why. They have a lot of options to choose from and their service is really great. The colors of the website are just perfection and elegance, all in one. It also has easy navigation which you just need to scroll to check their products. Nice!
Things we love about this web design
- Elegant color scheme
- Clean layout
- Easy web navigation
Click the blue & white buttons to get started, or find a web designer 🚀
13. Flowerstore.ph
Out of all the designs listed here, Flowerstore.ph might just be my favorite one. Just look at the design of their website, absolute perfection! The color palette just simply makes the website look alive and stunning. I love everything about this website, so if you are planning to make a flower shop website, look at this example!
Things we love about this web design
- Beautiful color palette
- Visually pleasing design
- Absolute perfection!
Click the blue & white buttons to get started, or find a web designer 🚀
14. Floom
Compared to the example above, this one has a calm and peaceful vibe going on its design. The neutral colors make the website look neat and minimalist but never made it look dull because it still gives a great impact. The white spaces help the website look organized and clean. Check it out now!
Things we love about this web design
- Neutral color palette
- Lots of white space
- Clean design
Click the blue & white buttons to get started, or find a web designer 🚀
15. Tonic Blooms
Tonic Blooms is a flower shop based in Toronto and I know they are doing well with their business. Their high-quality flowers and service are what customers love about them. But what I love about them is the clean and minimalist website design they have. The white spaces make the website look clean and neat. Great job!
Things we love about this web design
- Clean aesthetic
- Great use of white space
- Simple web navigation
Click the blue & white buttons to get started, or find a web designer 🚀
These are my favourites.
BONUS – Here is my favorite template
Florist Template
URL: https://mycodelesswebsite.com/try-theme/florist
Why this is such a great template:
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
BONUS: Elegant Themes
URL: https://elegantthemes.com/
Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What you can learn from this great website
- Playful design
- Clear call to actions
- Great user experience
Modern Examples
Startup Examples
Wix Examples
More website examples
3 Award Winning Web Designers I recommend
I highly recommend you to have a look at their portfolios!
WORDPRESS EXPERT
HIGH-END
CONVERTING WEB DESIGN
Kegan Quimby
keganquimby.com
Kegan is a freelance WordPress designer/developer. He works with businesses of all sizes to share their story. He builds websites that are fast, mobile & SEO friendly, and built to last!
✓ He specializes in WordPress design and development. From branding to e-commerce, to mobile, and everything in between.
✓ He has a focus on small to medium size businesses but also has enterprise clients.
✓ Clients include Level Up Digital Media, Center for Human Insights by User Testing.
Vrrb
vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
✓ Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
✓ We engage with established companies (50+ employees), as well as funded startups looking to turbocharge their growth.
✓ Clients include Ferrari, Visa, HP, UCLA, and Behr Paint.
Lovepixel Agency
lovepixelagency.com
We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work 👋
✓ This web design agency specializes in custom websites using WordPress.
✓ They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!
✓ Clients include Oto Gomes, Laura Dawn, Sigrid Tasies.
1
Explore inspiring website templates
Epic website templates you install and customize.
2
Select the right page builder.
Using a page builder allows you to build a website without using code.
Here is the one I recommend.
About the author
My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.
PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.
Checklist: 5 ways to make your flower shop website beautiful and highly converting
1. Collect real testimonials from real clients
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients in the flower shop industry.
Don’t write them yourself, don’t ask your friends to write them. They’ll feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
2. Watch people using your website without telling them what do do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behaviour:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
3. Define your unique selling points before you start building
Every business has unique selling points. Pick your most important ones and use them to design your website. After all, you want to give your visitor a reason to stick around with you.
Examples of unique selling points are:
- High quality, because you only use the best materials
- 24/7 customer support
- Not satisfied? Money back guarantee.
Repeat your unique selling points throughout your website.
4. Design mobile first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your flower shop business.
When designing your website, think about the mobile design before you build your desktop website.
5. Don’t break the 5 second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
Growth hacking: 5 powerful strategies to promote a flower shop website
1. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you you want to learn more about this:
2. Experiment with offline marketing
Here’s one I absolutely love. If you send cold emails to potential clients, probably 10% or less will open it. Now what if you change that to physical letters? That’s more like 90%.
Now I don’t want you to write the entire sales letter by hand, simply the name+address on the envelope will do.
Bonus tip: I’d recommend you to buy coloured envelopes, as they get noticed better and will increase your open rate.
3. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool which helps you to explode your website with new visitors.
We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.
4. Do a press release
Yaiks! A press release? That’s not for small businesses, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the followup. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your seo. The more websites mentioning you on their website, the higher you’ll rank in the search engine.
5. Use paid advertising
Yes. This one is super obvious. But when used well this can be the biggest source of quick growth for your business. Let’s say every client brings you $100 in profit. And let’s say 1 out of every 100 clients becomes a client. That means you’re allowed to spend $1 to acquire a website visitor.
Now let’s say you’re running Facebook ads and you only pay $0.60 for a visitor.
That means you’re profiting $0.40 on every person who visits your website. I’d say, start spending on paid advertising!
FAQ
What makes a good flower shop website?
A great flower shop design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a flower shop website?
- Analyze the best examples on this page
- Make notes of what you like – and what you don’t like
- Design your own site with this a drag & drop website builder
- Publish your website with our recommended hosting platform.
How much does a flower shop website cost?
A webdesigner will charge anywhere between $1500 and $5000 for a decent website. However, this article will teach you to do it yourself for less than $100.
What information is needed on a flower shop website?
Your website will need at least the following pages: ‘Home, About us, Contact, Product overview. To create trust with your visitor it’s important to show lots of pictures about your products.