Best Ecommerce Checkout Pages 2023 | 15 Inspiring Examples

1. IKEA

URL: https://www.ikea.com/ca/en/

IKEA is known for innovative, cost-effective design, so it’s no surprise that its checkout process is enjoyable from start to finish. This is for you if you’re into a simple/hassle-free checkout. Select the item you want, and just go to your cart without creating an account! I cannot emphasize this enough: never require clients to create an account or register before completing a purchase. Customers are inconvenienced by this extra step (or steps), which slows them down and eventually causes them to question whether they want to proceed.

2. Superfoods 

URL: https://superfoodscompany.com/

Superfoods Company has used pop-ups to reduce cart abandonment.  They show a pop-up advertising free treats if consumers finish their checkout in 5 minutes. Isn’t that creative? Exit intent pop-ups are a last-ditch attempt to entice a departing customer. You can accomplish this with clever copy or discounts, including limited-time promo vouchers on the exit to entice consumers to make another buy. If they still decide to leave, you can offer them the opportunity to sign up for updates or newsletters.

3. Walmart

URL: https://www.walmart.com/

Customers can complete their transactions without registering with Walmart. This eCommerce store has broken the one-page checkout process into three stages so that customers do not have to fill out a single long form. Isn’t that convenient? It also alerts the customer if they enter incorrect data. Overall, you can order at Walmart with no difficulties at all! 

Ohh, and they also recommend stuff that goes perfectly with your chosen order! How helpful! 

4. Flo Living 

URL: https://www.floliving.com/

The Flo checkout page is simple, making it easy for repeat customers to check out. The website is designed to be user-friendly, with several drop-down choices, autofill functionality, and a simple checkout procedure. Overall, Flo has created a checkout page with such care that you have adequate information but aren’t overwhelmed by it.

The easier you make your clients’ checkout procedure, the more tempting it will be. Remember that your primary goal is to provide a convenient, transparent, and accessible approach. Continuously refine the process, deleting extraneous processes and form fields and streamlining it to be as fast and efficient as possible.

5. ZARA 

URL: https://www.zara.com/

Zara is recognized for its clean design, and the checkout page is no exception. Zara’s checkout page is as simple as the brand, with only a few form fields and a GMaps drop-down option. The drop-down location charting sticks out. This not only helps customers to provide their information quickly, but it also makes it easier for delivery partners to locate the address.

Pro tip: a checkout process should be clean, transparent, and with few distractions. Remove any additional distractions that may divert the customer’s attention from the checkout process. Remove the header and footer, menu options, and any other unnecessary buttons to keep clients on track and focused on completing your conversion funnel.

6. Nike  

URL: https://www.nike.com/ph/

Nike has a minimalist three-step checkout website. When you fill out a form, you’ll see a green checkmark if your input is acceptable and an error notice if it isn’t. You can choose from various payment options, which is an excellent tactic for increasing conversions because it allows customers to choose their favorite way.

Just like Nike, try to provide many payment alternatives to customers, putting the major payment methods first. The more payment choices clients have, the more likely they are to finish their purchase. Begin with big suppliers to allow most clients to use a payment method, then extend as your business allows.

7. Best Buy 

URL: https://www.bestbuy.com/

The strongest feature of Best Buy’s checkout page is its simplicity. It merely requests shipping and contact information. You can then go to the payment page. Best Buy has segmented the checkout process across many pages to reduce confusion and clutter. Users can also check things as visitors or sign in to an account.

8. ASOS 

URL: https://www.asos.com/

ASOS has a sophisticated checkout system. This checkout page’s step-by-step process is quite user-friendly, and it also looks great on mobile devices. The page has a four-step checkout procedure. It can be enhanced by integrating the delivery address and method into a single step.

If you want a checkout page design like ASOS, provide a progress indicator as it indicates where the customer is in the checkout process while also illustrating the full-step process. This allows clients to see where they are in the process, how many steps remain, and an estimate of how long the process will take.

9. Samsung 

URL: https://www.samsung.com/ph/

It should be no surprise that, as a top technology brand, Samsung’s checkout page is at the forefront of new and optimized checkout solutions. The page includes many important trust signals for customers making large purchases and accepts various payment options.

Display trust signals, badges, and seals prominently to provide clients with peace during checkout. Displaying these during checkout gives clients confidence in the platform and its security. Customers are unlikely to finish a purchase at your store if they do not believe their financial and personal information will be kept secure.

10. Glossier 

URL: https://www.glossier.com

Glossier’s checkout page is user-friendly and employs a creative inquiry style. The web designer knows how innovative style keeps the checkout process easy and informal, preventing clients from being overwhelmed by too many data entry points at once.

11. Currys 

URL: https://www.currys.co.uk/

Currys’ checkout page is another excellent example of an optimized design. The checkout page has thought of all the nuances that make up a fantastic purchase experience, from splitting the money to scheduling a certain time and hour for the order’s delivery.

12. Topshop 

URL:https://topshop-ph.com/

Integrating a checkout page with a progress indicator is advantageous if your online portal employs a one-page, multi-page, or multi-step checkout process. Topshop allows clients to track their progress through the checkout process. It also allows them to examine their accomplished tasks and analyze the remaining steps. This informs online clients how long they have spent and how much longer it will take to complete the payment procedure.

13. Tommy Hilfiger 

URL: https://usa.tommy.com/en

The checkout page design by Tommy Hilfiger is both beautiful and legible. The order summary area displays simple information for users, such as tax and delivery costs. The back-to-top button for simpler navigation is one of the two features of this page checkout. Furthermore, a donation area encourages visitors to give back to the community.

14. Omega 

URL:  https://www.omegawatches.com

Omega has ensured that its checkout page matches its sleek and modest online identity. The checkout page is clear and free of distractions, and the one-page process makes it simple for customers to check out.

15. Quip 

URL: https://www.getquip.com/

Quip’s checkout page is a multi-page checkout flow that is geared toward both subscriptions and one-time payments. What’s intriguing is that they also provide gifting features and allow you to fill in several addresses simultaneously, as well as delivery options.

About the author

Ralph de Groot loves great web design. In fact, you can wake him up at night if you found an inspiring website. Besides writing at My Codeless Website he also loves to read and to travel.