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Best Clothing Websites of 2023 | 20 Examples + Templates
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My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
1. The Swap Shop
URL: https://the-swapshop.com/
If you are looking for a feel-good way of shopping, then The Swap is the one for you. This website offers you to swap your clothes or recycle them for you then you get points for doing so that you can use for shopping for other swapped clothes as well. Cool, right? I really love the idea!
What you can learn from this great clothing website design
- Nice background image
- Bold web design
- Lots of whitespace
Click the Blue/White buttons to get started – or find a web designer 🚀
2. The Child’s Stylist
URL: https://thechildsstylist.com/
This children’s shopping website is very pleasing to the eyes. From the pastel colors to the adorable photos of the model, it will surely make you scroll for more. But it doesn’t end there, their logo will is very eye-catching, especially in the eyes of children. Great job!
What you can learn from this great clothing website design
- Amazing background image
- Nice typography
- Awesome color scheme
Click the Blue/White buttons to get started – or find a web designer 🚀
3. Soraya Da Piedade
URL: https://sorayadapiedade.com/
The elegant piece of wedding gown will welcome you as you enter their page. Everything about this website just shows elegance and will make you feel like a princess as you scroll through their products. This will be a store that makes every girl’s dream come true.
What you can learn from this great clothing website design
- Amazing images
- Clean web design
- Great collection pages
Click the Blue/White buttons to get started – or find a web designer 🚀
4. King’s Tailor Made
URL: https://kingstailormade.com/
The noble style of their clothes gives us a very elegant vibe. Their logo is very well made as well, connecting it to the shop’s name. The simplicity of the layout makes it more interesting and masculine, which will attract a lot of male customers.
What you can learn from this great clothing website design
- Lots of big pictures
- Clean design
- Nice scrolling animations
Click the Blue/White buttons to get started – or find a web designer 🚀
5. Just Six Club
Just Six Club has been serving great style since 2016. Can you imagine that they started with just six dresses? You can clearly see that hard work pays off and their business is one big piece of evidence. The clean style of the site makes it more attractive.
What you can learn from this great clothing website design
- Lots of big pictures
- Clean design
- Nice color scheme
Click the Blue/White buttons to get started – or find a web designer 🚀
6. London Works
What caught my attention on their page is the cool typography of their brand name. The cool vibe that they are going for is very effective since you wouldn’t even realize that you’re at the end of their homepage while you browse. Cool!
What you can learn from this great clothing website design
- Lots of big pictures
- Clean design
- Lots of whitespace between products
Click the Blue/White buttons to get started – or find a web designer 🚀
7. Beige Plus
URL: https://www.beigeplus.com
If you are looking for a clothing shop for plus sizes, Beige Plus is here for you. They serve beautiful styles for women that will surely boost their confidence. The overall look of the website is very fun to explore. Perfect!
What you can learn from this great clothing website design
- Nice font styling
- Great visual hierarchy which makes the website easy to understand
- Amazing pictures
Click the Blue/White buttons to get started – or find a web designer 🚀
8. London Clothing
URL: https://london-clothing.com
The website is very inviting that will make you scroll and browse their products. That’s how cool London Clothing is. They know how to do the job pretty well. With the simple yet extravagant images, you can see how great they are doing in their business.
What you can learn from this great clothing website design
- Unique design
- Clear visual hierarchy
- Simple but functional menu
Click the Blue/White buttons to get started – or find a web designer 🚀
9. Matches Fashion
URL: https://www.matchesfashion.com/
The website is very inviting that will make you scroll and browse their products. That’s how cool London Clothing is. They know how to do the job pretty well. With the simple yet extravagant images, you can see how great they are doing in their business.
What you can learn from this great clothing website design
- Amazing pictures
- Very visual homepage
- Clear visual hierarchy
Click the Blue/White buttons to get started – or find a web designer 🚀
10. Farm Rio
With their unique and colorful style of clothes, Farm Rio will make you dress in happiness for sure. Living up to their claim, as you scroll, you can see how professionally and how well done their site is, especially the matching color backgrounds on the photos of the models.
What you can learn from this great clothing website design
- Great big pictures
- Clear call to action above the fold
- Great color palette throughout website
Click the Blue/White buttons to get started – or find a web designer 🚀
11. Only NY
URL: https://onlyny.com
If you want to steal the NYC look, Only NY! Will be your go-to shopping website then. From sweatshirts down to socks, they have it all. The clean look of their website matches the vibes of their products well. Great choice!
What you can learn from this great clothing website design
- Great pictures which get the attention
- Playful design
- Clear menu overview
Click the Blue/White buttons to get started – or find a web designer 🚀
12. Nevada Clothing
URL: https://www.nevadaclothing.co
The Coachella vibes of their style is really making me dance and excited as if I can really attend that massive music fest. But overall, I really love the playfulness of the style. Strong and bold, if you must say. Love it!
What you can learn from this great clothing website design
- Great pictures which set a clear branding
- Lots of whitespace outside of the pictures
- Very unique design makes this website stand out
Click the Blue/White buttons to get started – or find a web designer 🚀
13. Paris Fashion Shops
URL: https://parisfashionshops.com/
I personally love the layout of this website, very simple yet elegant. The white spaces send me high-class vibes, as if you’re really in Paris. You can easily see more of the menu if you just hover over the options, very easy!
What you can learn from this great clothing website design
- Great pictures
- Lots of whitespace
- Useful menu which makes the website easy to browse
Click the Blue/White buttons to get started – or find a web designer 🚀
14. Stylight
URL: https://www.stylight.com.au
The typing headline that welcomes you on their website will surely make you want to read everything on it. I love how the shop is not just for fashion but also for home decor. An all-in-one shopping website for your aesthetic needs.
What you can learn from this great clothing website design
- Great pictures
- Fun animated typing headline
- Elegant design
Click the Blue/White buttons to get started – or find a web designer 🚀
15. Echanges Mode
The French are known for fashion, so it’s befitting that the website is chic too! The color selection is quite unique and not often seen on fashion websites. The main highlight? The contact information is the first thing on the page.
What you can learn from this great clothing website design
- Unconventional style
- Plus icon for additional info
- Good use of negative space
Click the Blue/White buttons to get started – or find a web designer 🚀
16. Morning Star
URL: https://morningstartshirts.com/
Morning Star designs T-shirts but they design their websites much better! The teals and white make a pristine combo that flatters the website. Also, the information is very concise and easy to read.
What you can learn from this great clothing website design
- Rule of thirds used
- Creative logo
- Dropdown menu bar
Click the Blue/White buttons to get started – or find a web designer 🚀
17. Garmandy
This clothing website has you falling in love at first sight with its beautifully aesthetic pictures of the material on an all-white elegant background. The navigation throughout the website is quite easy especially with the sidebar mentioning all the necessary information needed.
What you can learn from this great clothing website design
- Beautiful ‘About Us’ section
- Amazing placement of pictures in different nooks and crannies of the website
- Well written descriptions
Click the Blue/White buttons to get started – or find a web designer 🚀
18. If Soho New York
URL: https://ifsohonewyork.com/
“If Soho New York’s” websites contain the display of one picture but truly an amazing choice of a black and white picture of the store in its ensemble with some of the elegant outfits ever.
What you can learn from this great clothing website design
- Simple interface
- Cool store concept
- Elegant and simple design which serves its purpose
Click the Blue/White buttons to get started – or find a web designer 🚀
These are my favourites.
BONUS – Here is my favorite template
Clothing Website Template
URL: https://mycodelesswebsite.com/try-theme/fashion
Why this is such a great template
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
🚀 Click on the blue button to download – install it on this hosting
BONUS: Elegant Themes
URL: https://elegantthemes.com/
Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What you can learn from this great website
- Playful design
- Clear call to actions
- Great user experience
More website examples
Modern Examples
Startup Examples
Divi Examples
3 Award Winning Web Designers I recommend
I highly recommend you to have a look at their portfolios!
WORDPRESS EXPERT
UNIQUE DESIGNS
CONVERTING WEB DESIGN
Kegan Quimby
keganquimby.com
Kegan is a freelance WordPress designer/developer. He works with businesses of all sizes to share their story. He builds websites that are fast, mobile & SEO friendly, and built to last!
✓ He specializes in WordPress design and development. From branding to e-commerce, to mobile, and everything in between.
✓ He has a focus on small to medium size businesses but also has enterprise clients
BOWEN
bowenmedia.com
BOWEN is a premium web design agency based in the USA that partners with businesses to create powerful, enduring results. We combine exceptional artistry and sharpened strategy to provide our clients with unparalleled value.
✓ This web design agency focuses on high-quality websites
✓ This company partners with medium-large sized companies
Lovepixel Agency
lovepixelagency.com
We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work 👋
✓ This web design agency specializes in custom websites using WordPress
✓ They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!
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About the author
My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.
PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.
Checklist: 5 ways to make your clothing website beautiful and highly converting
1. Showcase your work with great images
When you’re hiring someone to do something which is important to you, you want to make sure they do it right.
And sure, they can tell you they’re the best at what they do. But wouldn’t it be better to see some proof?
Your visitors think just like this. That’s why you need to establish social proof by showcasing previous projects with great images.
When it comes to creating social proof, more is better. This goes for the entire clothing industry.
2. Use video footage to make your website come alive
In the list with website examples you found some cool websites which use video background in the header of their website. If you have video footage yourself, definitely consider doing this as well.
- It makes your website come alive
- It adds credibility and makes you look professional
3. Use a ‘smart lead form’ to turn visitors into clients
Getting someone to visit your website is one thing. Getting them to do business with you is the next one.
Sure, you can add your contact information to your website – you should – but don’t expect people to be calling right away.
Make it easy. Add a ‘discuss your project’ contact form to enable them to get in touch with you.
Make it as easy as possible. I recommend not using more than 3 fields in your contact form.
4. Collect real testimonials from real clients
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients in the clothing industry.
Don’t write them yourself, don’t ask your friends to write them. They’ll feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
5. Watch people using your website without telling them what do do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behaviour:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
I wish you the best of luck!
Growth hacking: 5 powerful strategies to promote a clothing website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool which helps you to explode your website with new visitors.
We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.
2. Do a press release
Yaiks! A press release? That’s not for small businesses, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the followup. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your seo. The more websites mentioning you on their website, the higher you’ll rank in the search engine.
3. Use a LinkedIn-bot to generate traffic on autopilot
Allright. You’re now probably thinking one of two things:
- That sounds spammy. I’m not going to do that.
- A bot? How does that even work? I’m not a scientist.
Trust me, I thought the same as you. But it’s not as sketchy as it seems.
Dux-Soup is a LinkedIn tool which allows you to ‘look’ at 100 LinkedIn profiles per day.
This tool automatically visits LinkedIn profiles of people of your choice. In the past, I’ve used this a lot to get in touch with business owners.
I would have Dux-Soup open the profiles of 100 business owners per day.
It’s actually pretty simple:
- Download the Dux-Soup tool
- Open your LinkedIn account
- Search for ‘business owner’ or any other job description’
- Click the ‘Visit profiles’ button.
Now here comes the important part: Make sure your LinkedIn profile is optimized.
This means:
- A good looking profile picture
- A good tagline which describes what you do
- A great profile description which demonstrates your skills as a constructor
- Some nice portfolio projects on your LinkedIn profile
Let’s say 20% of every profile visit converts into a ‘return-visit’. That will mean 20 potential business owners who look at your LinkedIn profile every day.
That’s 600 potential leads in a month.
4. Target hot traffic with retargeting ads
Imagine.
A potential client is looking for clothing services and stumbled upon your website. But after scrolling through your website for 30 seconds, he or she got a phone call from a friend. After calling for 20 minutes they forgot about your website and they close down their computer.
Auch.
That’s why I use retargeting advertisements to bring back these lost leads.
This will enable you to display advertisements to people who visited your website.
Just install a Facebook pixel on your website to target all your website visitors with an advertisement on Facebook or Instagram.
5. Outsource your social media management
Back in 2015 social media could have enormous impact in your business. Nowadays, not so much.
There’s way more competition than before. That being said, it can still be done. You just need to be consistent.
That’s where most businesses fail. They handle the social media themselves. For a while. And then they forget about it.
That’s why I recommend you to have a look at Fiverr. It’s a platform which allows you to hire professionals overseas. They’re seriously good – and cheap! The past few years I hired multiple professional digital marketing experts for as little as $100 per month.
FAQ
What makes a good Clothing website?
A great Clothing website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a Clothing website?
1. Analyze the best website examples on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a Clothing website cost?
A web designer will charge anywhere between $1500 and $5000 for a Clothing website. However, this article will teach you to do it yourself for less than $100.