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Best Clothing Websites of 2024 | 50 Examples
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👋 My Experience With Clothing Web Design
Hi – it’s Ralph here 👋 In the past 10 years, I’ve designed 15+ clothing websites. What I learned over the years building clothing websites:
1. Product Photography
Regarding the images, I recommend that they are clear, and high quality; this is especially about the clothing items you are advertising, to ensure that prospective buyers see every fold, color, texture, and style that they intend to pay for. A zoom functionality to view the details.
2. Clear Navigation
I recommend you categorize products by gender or by type such as men, women, children, and accessories. Regarding navigation, employ filters by size, color, and price to assist users in finding what they are looking for. Make the navigation menu easily understandable and easy to use.
3. Detailed Product Descriptions
Describe them as elaborately as possible – this means the fabric kind, how to wash them, and sizes. Report on generic properties of the apparel that refers to its size (e.g., slim, regular, loose-fit) and any other details (e.g., pockets, zippers).
Focus on this, and you’ll be fine.
PS: I suggest taking a look at the website examples below. Get inspired by their designs and see which website builders they’ve used. Best of luck!
👋 How I curated this list
Welcome friendly stranger! You’re looking for some inspiring website examples. You found the right page.
About me
My name is Ralph de Groot. I’m the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
How I curated this list
Once a year I collect 500 website examples to create/update this article. I create a shortlist which I send to my team of web designers. Together, we vote to determine the order of this list.
Next to that, I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.
Home » Blogs » Website Examples »
Best Clothing Websites
- The Swap Shop
- The Child’s Stylist
- Uniqlo
- King’s Tailor Made
- Zalora
- London Works
- Beige Plus
- London Clothing
- Matches Fashion
- Farm Rio
- Only NY
- Nevada Clothing
- Paris Fashion Shops
- Love, Bonito
- Candid Clothing
- Morning Star
- Garmandy
- If Soho New York
- Ellis
- John Charles
- The Audrey Concept
- Doodad + Fandango
- Oliver Sweeney
- Petite Studio
- Eight Mermaid
- SSENSE
- Farfetch
- Fashionphile
- The Frankie Shop
- Vapor Apparel
- H & M
- Gnarly Clothing
- GAP
- ASOS
- Penshoppe
- Macy’s
- Mable
- Nordstorm
- Moosh
- TRUNC
- The Horse
- Hebe
- Stanley
- UNCONDITIONAL
- Triangl Swimwear
- GymShark
- Mosaic
- NA-KA
1. The Swap Shop
URL: https://the-swapshop.com/
If you are looking for a feel-good way of shopping, then The Swap is the one for you. This website offers you the easiest navigation to shop clothes. As you scroll down, you’ll love how the designer carefully placed each item for you to appreciate. Overall, everything’s stylish and neat!
What you can learn from this great clothing website design
- Nice background image
- Bold web design
- Lots of whitespace
🚀 Here's the website builder I recommend to replicate this website
2. The Child’s Stylist
URL: https://thechildsstylist.com/
This children’s shopping website is very pleasing to the eyes. From the pastel colors to the adorable photos of the model, it will surely make you scroll for more. But it doesn’t end there, their logo will is very eye-catching, especially in the eyes of children. Great job!
What you can learn from this great clothing website design
- Amazing background image
- Nice typography
- Awesome color scheme
🚀 Here's the website builder I recommend to replicate this website
3. Uniqlo
URL: https://www.uniqlo.com/ph/en/
Uniqlo is a nice website to visit if you like to see every item all at once. Although there’s a lot going on, the designer ensures that you; ‘re offered an easy navigation to appreciate every item without difficulties. Also, the whitespaces give you time to scroll and breathe.
What you can learn from this great clothing website design
- Amazing images
- Clean web design
- Great collection pages
🚀 Here's the website builder I recommend to replicate this website
4. King’s Tailor Made
URL: https://kingstailormade.com/
This website feels very sophisticated, thanks to the refined aesthetic of the brand’s wardrobe choices. Additionally, the logo is expertly crafted and connects to the shop’s name. Its relative simplicity makes the layout more appealing and macho, which will significantly increase the number of male clients.
What you can learn from this great clothing website design
- Lots of big pictures
- Clean design
- Nice scrolling animations
🚀 Here's the website builder I recommend to replicate this website
5. Zalora
URL: https://www.zalora.com.ph/
Zalora’s web design is fun because everything is displayed at the center giving you time to scan everything at once. Then, the images are placed in generous sizes for you to appreciate. Overall, everything is lively and organized here, ensuring you’ll have nothing but a great shopping experience.
What you can learn from this great clothing website design
- Lots of big pictures
- Clean design
- Nice color scheme
🚀 Here's the website builder I recommend to replicate this website
6. London Works
What caught my attention on London Works’ page is the cool typography of their brand name. The cool vibe that they are going for is very effective since you wouldn’t even realize that you’re at the end of their homepage while you browse. Cool!
What you can learn from this great clothing website design
- Lots of big pictures
- Clean design
- Lots of whitespace between products
🚀 Here's the website builder I recommend to replicate this website
7. Beige Plus
URL: https://www.beigeplus.com
If you are looking for a clothing shop for plus sizes, Beige Plus is here for you. They serve beautiful styles for women that will surely boost their confidence. The overall look of the website is very fun to explore. The color combinations are also easy on the eyes!
What you can learn from this great clothing website design
- Nice font styling
- Great visual hierarchy which makes the website easy to understand
- Amazing pictures
🚀 Here's the website builder I recommend to replicate this website
8. London Clothing
URL: https://london-clothing.com
The website is very inviting that will make you scroll and browse their products. That’s how cool London Clothing is. They know how to do the job pretty well. With the simple yet extravagant images, you can see how great they are doing in their business.
What you can learn from this great clothing website design
- Unique design
- Clear visual hierarchy
- Simple but functional menu
🚀 Here's the website builder I recommend to replicate this website
9. Matches Fashion
URL: https://www.matchesfashion.com/
Matches Fashion will definitely match your fashion aesthetic once you visit them. The website has an earth tone color palette which is definitely on trend right now. You will also love the navigation of the website since it’s not hard to browse. Check it out for more!
What you can learn from this great clothing website design
- Amazing pictures
- Very visual homepage
- Clear visual hierarchy
🚀 Here's the website builder I recommend to replicate this website
10. Farm Rio
With their unique and colorful style of clothes, Farm Rio will make you dress in happiness for sure. Living up to their claim, as you scroll, you can see how professionally and how well done their site is, especially the matching color backgrounds on the photos of the models.
What you can learn from this great clothing website design
- Great big pictures
- Clear call to action above the fold
- Great color palette throughout website
🚀 Here's the website builder I recommend to replicate this website
11. Only NY
URL: https://onlyny.com
This website’s background images improve its visual attractiveness. The web designer clearly knows how to showcase the fashion business and models! The image placement is excellent, allowing every visitor to appreciate the presentation. In addition, the fonts are very beautiful!
What you can learn from this great clothing website design
- Great pictures that get the attention
- Playful design
- Clear menu overview
🚀 Here's the website builder I recommend to replicate this website
12. Nevada Clothing
URL: https://www.nevadaclothing.co
This template has completely wowed me! The empty areas succeeded in making the pages look nice and organized. Furthermore, the widely displayed image at the top gives a memorable first impression! In general, this is a great clothing web design.
What you can learn from this great clothing website design
- Great pictures that set a clear branding
- Lots of whitespace outside of the pictures
- Very unique design makes this website stand out
🚀 Here's the website builder I recommend to replicate this website
13. Paris Fashion Shops
URL: https://parisfashionshops.com/
I personally love the layout of this website, very simple yet elegant. The white spaces send me high-class vibes, as if you’re really in Paris. You can easily see more of the menu if you just hover over the options, very easy! Click the link to know more about Paris Fashion Shops!
What you can learn from this great clothing website design
- Great pictures
- Lots of whitespace
- Useful menu which makes the website easy to browse
🚀 Here's the website builder I recommend to replicate this website
14. Love, Bonito
URL: https://www.lovebonito.com/ph
If you’re a fashionista, you’ll love this website! The layout is neatly structured, producing a sense of order and harmony, and the pages are bursting with modern typefaces that lend a touch of flair. In addition, the images are highly entertaining. What a wonderful outcome!
What you can learn from this great clothing website design
- Great pictures
- Amazing image placement
- Elegant design
🚀 Here's the website builder I recommend to replicate this website
15. Candid Clothing
URL: https://candidclothing.ph/
This website looks so chic and filled with personality! The color selection is quite unique and not often seen on fashion websites. The main highlight? The CTA button is the first thing on the page. I suggest visiting this one if you’re into unconventional styles but still serves its purpose.
What you can learn from this great clothing website design
- Unconventional style
- Plus icon for additional info
- Good use of negative space
🚀 Here's the website builder I recommend to replicate this website
16. Morning Star
URL: https://morningstartshirts.com/
Morning Star designs T-shirts but they design their websites much better! The teals and white make a pristine combo that flatters the website. Also, the information is very concise and easy to read. Their t-shirts are not the only thing made for everyone but also their website. Make sure to check it out now!
What you can learn from this great clothing website design
- Rule of thirds used
- Creative logo
- Dropdown menu bar
🚀 Here's the website builder I recommend to replicate this website
17. Garmandy
This clothing website has you falling in love at first sight with its beautifully aesthetic pictures displayed on an all-white elegant background. The navigation throughout the website is quite easy especially with the sidebar mentioning all the necessary information needed.
What you can learn from this great clothing website design
- Beautiful ‘About Us’ section
- Amazing placement of pictures in different nooks and crannies of the website
- Well written descriptions
🚀 Here's the website builder I recommend to replicate this website
18. If Soho New York
URL: https://ifsohonewyork.com/
This website’s design is uncluttered and classy! As you scroll down, the quantity of free space enhances the visual appeal of the presented images. How cool is that? In general, this website is renowned for its simplicity and store concept. Check it out now!
What you can learn from this great clothing website design
- Simple interface
- Cool store concept
- Elegant and simple design which serves its purpose
🚀 Here's the website builder I recommend to replicate this website
19. Ellis
URL: https://ellisbridals.co.uk/
Ellis’ pristine-looking website takes anyone’s breath away because of the background video above the fold. The video displays current collections in black and white and in full color, which is fantastic to watch! Furthermore, the gallery is a sight to behold. Could you give them a visit now?
What you can learn from this great clothing website design
-
Engaging background video
- Slick and minimal design
- Clear call to actions
🚀 Here's the website builder I recommend to replicate this website
20. John Charles
URL: https://johncharles.co.uk/
John Charles’ website beautifully showcases their collection of dresses through a gray-and-white color scheme, which gives an overall elegant look in the design. In addition, the CTA buttons are placed where you can see them right away. Overall, what an organized web design!
What you can learn from this great clothing website design
-
Engaging background video
- Clean design
- Great product demonstrations
🚀 Here's the website builder I recommend to replicate this website
21. The Audrey Concept
URL: https://theaudreyconcept.com/
The Audrey Concept pays tribute to all women who want to feel relaxed and comfortable in a stylish look – in both formal and informal contexts. This could be one of the simplest yet beautiful websites I’ve seen by far. I love that they don’t overcomplicate image and text arrangements – and that’s what makes this website a great one!
What you can learn from this great clothing website design
-
Powerful design
-
Classy look & feeling
- Great product images
🚀 Here's the website builder I recommend to replicate this website
22. Paper Dolls
This website is simply amazing. The pages have this vibrant feel to them because of the chosen color combinations. If you’re into websites that are full of life, I have no problems recommending this one to you. From fonts to displayed photos, this one’s a bomb!
What you can learn from this great clothing website design
-
Great copywriting
- Modern design
- Strong branding
🚀 Here's the website builder I recommend to replicate this website
23. Oliver Sweeney
https://www.oliversweeney.com/
This website is pleasing to the eyes. I bet you’ll love the lovely fonts styles from all corners, especially the one used on the logo. In addition, the images are just chic and well-placed. The designer also ensured to offer easy navigation for a pleasant browsing experience. Fantastic!
What you can learn from this great clothing website design
- Personalized “Our Stories” page – this builds connections with their visitors
- Lovely font styles – especially the one used on the brand name logo
- Elegant images
🚀 Here's the website builder I recommend to replicate this website
24. Petite Studio
Scrolling through this website is like skimming through a fashion magazine. This website doesn’t stick to one style—different fonts though slim varieties, colors, and layout—and that, in itself, is very impressive. It is as diversified as the styles of their clothing line that petite women of various lifestyles and personalities can easily identify with. This is a slay!
What you can learn from this great clothing website design
- Different styles of layout design
- Easy-to-read modern typography
- Aesthetic combination of light-and-dark-muted colors
🚀 Here's the website builder I recommend to replicate this website
25. Eight Mermaid
https://www.eighthmermaid.com/
Eight Mermaid’s web designer did a great job of not overwhelming the visitors with content because the images and text are perfectly organized on the homepage. I am sure you’ll easily find your way here without obstacles. Take a look and look for the best swimsuit in town!
What you can learn from this great clothing website design
- Organized catalog of items
- Visually-pleasing color scheme
- Wide range of images and styles
🚀 Here's the website builder I recommend to replicate this website
26. SSENSE
SSENSE’x website is very straightforward with lots of laid-back photos accompanied with captions and descriptions. The website is also interesting as it offers lots of content including market research studies and an editorial that accompany their curated selection of designer brands and pieces.
What you can learn from this great clothing website design
- Wide range of images – contemporary, creative, quirky, personal
- Unique arrangement of content
- Captivating content above the fold
🚀 Here's the website builder I recommend to replicate this website
27. FARFETCH
Farfetch has the cleanest and simplest website I have seen. It has a minimalist design and provides visitors easy navigation. Another good thing about this website is it offers a language option that customizes the viewing experience. A classic move to acquire more website traffic!
What you can learn from this great clothing website design
- Clear and striking call-to-action buttons above the fold
- Search bar is available for easy access
- Consistent font – this keeps a clean vibe
🚀 Here's the website builder I recommend to replicate this website
28. FASHIONPHILE
Fashionphile’s website has a sleek shop interface that you will surely love. The designer clearly knows how to generate sales as the CTA buttons are placed where you are urged to click them. Furthermore, the background colors are calming to the eyes.
What you can learn from this great clothing website design
- Clear and striking call-to-action buttons above the fold
- Search bar is available for easy access
- Consistent font – this keeps a clean vibe
🚀 Here's the website builder I recommend to replicate this website
29. The Frankie Shop
The Frankie Shop is a go-to-place for unfussy and luxurious looking clothing suitable for a city lifestyle. Their website has no frills or splashy videos that come with it. It loads with a full-page photo of their newest item and immediately followed by a display of product categories. What’s nice about the website is the vertical scrolling effect. Awesome!
What you can learn from this great clothing website design
- Creative grid of images above the fold
- Organized menu structure
- High-quality images on the shop catalog
🚀 Here's the website builder I recommend to replicate this website
30. Vapor Apparel
Vapor Apparel offers colorful, fashionable, and comfortable training outfits meant to protect everyone from the dangers of the sun. I like how chirpy their website is because of the photos of their models who are smiling while wearing their stylish clothing. The modern design, animated image slider, and nice mouseover effects also add to the pleasantness of browsing their website.
What you can learn from this great clothing website design
- Remarkable logo
- Smooth mouseover effects on the shop interface
- Visually pleasing color scheme – a combination of soft and vibrant colors
🚀 Here's the website builder I recommend to replicate this website
31. H&M
https://www2.hm.com/en_asia5/index.html
H&M’s website welcomes you with enticing clothing options for all genders that you’ll adore. Instead of striving for a more strong and overbearing look, the designer chose to embrace simplicity and create a lovely browsing experience. Simply amazing!
What you can learn from this great clothing website design
- Enticing clothing options
- Simple and organized
- Lots of whitespaces
🚀 Here's the website builder I recommend to replicate this website
32. Gnarly Clothing
Gnarly’s website is constantly vivid and interesting, with a wealth of vibrant color choices spanning the entire page. Despite the volume of content, the designer expertly structured everything so that the viewer was not overwhelmed. Nice! Take a visit.
What you can learn from this great clothing website design
- Vibrant colors
- Interesting typefaces
- Lots of whitespaces
🚀 Here's the website builder I recommend to replicate this website
33. GAP
GAP’s usage of green tones as background colors makes the pages look sophisticated and unique. The majority of websites won’t usually pick green, so it’s a bold but effective decision! Then, scrolling down the page will make you adore GAP because of the clothing images, carefully placed to give each item the engagement it deserves.
What you can learn from this great clothing website design
- Usage of green tones
- Pages look sophisticated and unique
- Large-sized fonts
🚀 Here's the website builder I recommend to replicate this website
34. ASOS
ASOS’ website designer understands how well black and white backgrounds complement each other. You will undoubtedly like the pages’ pleasant vibes, which exude sophistication and professionalism. Furthermore, the background photo above the fold is interesting! Nice design overall.
What you can learn from this great clothing website design
- Black-white color combination
- Pleasant vibes
- Nice fonts
🚀 Here's the website builder I recommend to replicate this website
35. Penshoppe
Penshoppe’s website is full of whole-sized background images, which are entertaining to look at. If you want to discover the clothes for sale, you’ll have to click the “menu” above the fold. Overall, the web design looks stylish and easy on the eyes!
What you can learn from this great clothing website design
- Whole-sized background images
- Dark-theme background
- Easy navigation
🚀 Here's the website builder I recommend to replicate this website
36. Macy’s
I adore how Macy’s has opted to value simplicity above extravagant appearances! This website is perfect for shopping enthusiasts! It’s really user-friendly and simple to use. Not only that but the website’s pages load fast, providing all of the important information to everyone in a flash!
What you can learn from this great clothing website design
- Lots of whitespaces
- Loads fast
- Entertaining images
🚀 Here's the website builder I recommend to replicate this website
37. Mable
Mable’s website understands how to present their photographs in a way that viewers will like. The images look like a collage, yet it’s only one picture! Isn’t that amazing? Furthermore, everything is of good quality, making each page appear quite classy.
What you can learn from this great clothing website design
- Nice concept for the images
- High-quality design
- Classy vibes
🚀 Here's the website builder I recommend to replicate this website
38. Nordstrom
I enjoy visiting this website since it is full of gorgeous illustrations from top to bottom. Furthermore, the color scheme radiates a cheerful vibe, guaranteeing that there are no dull times. Shoppers of all genders will have a good time here! Feel free to visit.
What you can learn from this great clothing website design
- Lots of whitespaces
- Many vibrant hues
- Easy navigation
🚀 Here's the website builder I recommend to replicate this website
39. Moosh
Moosh’s website offers photographs in various sizes that I’m sure you’ll enjoy. It’s an intriguing technique to include dynamics in the design! Furthermore, the typefaces are appealing enough to make you want to stare at them. Overall, what a wonderful website to shop for clothes.
What you can learn from this great clothing website design
- Images in different sizes
- Lots of whitespace
- Excellent image placement
🚀 Here's the website builder I recommend to replicate this website
40. TRUNC
URL: https://www.trunc.ph/default/
The TRUNC website is everything delightful! You can browse the site at your own pace. The designer did such a great job of displaying images without crushing you. The whitespaces also did their thing by making all content look better. Come and check this one out immediately.
What you can learn from this great clothing website design
- Conversion focused design
- Great pictures
- Enticing call to actions
🚀 Here's the website builder I recommend to replicate this website
41. The Horse
URL: https://www.thehorse.com.au/
Elegance at its finest! This website welcomes you with gorgeous and radiant visuals accompanied by a clear call-to-action button that will definitely tempt you to convert. The aesthetics on this one is superb! Scrolling through this website is a great experience, I tell you.
What you can learn from this great clothing website design
- Slick design
- Lots of whitespace
- Amazing images
🚀 Here's the website builder I recommend to replicate this website
42. Hebe
URL: https://hebeboutique.com/
This website knows how to engage with customers without overwhelming them. Absolutely love the homepage where you can see all the details you’ll need without asking for help. In addition, the fonts look professional but lovely at the same time. Fantastic!
What you can learn from this great clothing website design
- Beautiful background homepage
- Easy navigation
- Uer-friendly interface
🚀 Here's the website builder I recommend to replicate this website
43. Stanley
URL: https://stanleystella.com/nl-be/
This website’s designer knows how to use colors well to create a vibe that is worth staying for hours. I love the vibrancy the pages bring, making me want to click all tabs and explore every button until I’m tired. Overall, there’s never a dull corner here. Make sure to take a peek!
What you can learn from this great clothing website design
- Clear and bold call-to-action buttons
- Stunning colors
- Wide range of high-quality and stunning photos
🚀 Here's the website builder I recommend to replicate this website
44. UNCONDITIONAL
URL: https://www.unconditional.uk.com/
UNCONDITIONAL’s website starts with stylish images of brand models in luxury clothes and accessories. Some models also have “wings,” which are great because it presents brand awareness to their audience. This website really took the time to feature what and how can they please you as a customer. For me, it’s a 10 out of 10.
What you can learn from this great clothing website design
- Vogue images of clothes and models
- Unique branding style
- Distinctive logo
🚀 Here's the website builder I recommend to replicate this website
45. Triangl Swimwear
URL: https://triangl.com/
The homepage of Triangl’s website, a swimwear company in Jersey, features a slideshow of several models wearing swimwear. I appreciate the designer’s approach to showcasing all images without being too overwhelming for the visitors. Moreover, the navigation is extremely easy to use.
What you can learn from this great clothing website design
- Well-thought-out shop layout
- Impeccable images
- Visually pleasing campaign pages
🚀 Here's the website builder I recommend to replicate this website
46. GymShark
URL: https://www.gymshark.com/
If you are looking for high-quality gym clothes, then you should visit GymShark. Their website will surely entice you to buy immediately because of the good design and material. The layout of the texts allows for a leisurely reading experience, allowing you to absorb every detail at your own pace.
What you can learn from this great clothing website design
- Cool landing page
- Nice color scheme
- Straightforward design
🚀 Here's the website builder I recommend to replicate this website
47. Mosaic
Mosaic’s website is incredibly clean, making it stand out for its simplicity. All of the clothing items are beautifully exhibited! I am sure you’ll only have the best time here. Very efficient layout as well.
What you can learn from this great clothing website design
- Lots and lots of whitespace
- Muted colors and little text focus attention on items for sale
- Cute loading animation
🚀 Here's the website builder I recommend to replicate this website
48. NA-KA
Amazing! That’s all I can say about the website’s design. I adore how sleek and fashionable the color scheme is. The neutral tone integrates well with the spaces, creating a more tidy and elegant look that complements the layout. The website appears to be of good quality and visually appealing.
What you can learn from this great clothing website design
- Consistent font style – very easy to read
- Stylish shop catalog
- Modern web design
🚀 Here's the website builder I recommend to replicate this website
These are my favourites.
BONUS – Here is my favorite template
Clothing Website Template
URL: https://mycodelesswebsite.com/try-theme/fashion
Why this is such a great template
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
BONUS: Elegant Themes
URL: https://www.elegantthemes.com/
Although this one shouldn't be on the list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What can you learn from this great website
- Playful design
- Clear call to actions
- Great user experience
Award-Winning Web Designers 🎉
I highly recommend you to have a look at their portfolios
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FAQ
What makes a good Clothing website?
A great Clothing website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a Clothing website?
1. Analyze the best website examples on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a Clothing website cost?
A web designer will charge anywhere between $1500 and $5000 for a Clothing website. However, this article will teach you to do it yourself for less than $100.