Best Clothing Websites of 2023 | 32 Examples + Templates

1. The Swap Shop

URL: https://the-swapshop.com/

If you are looking for a feel-good way of shopping, then The Swap is the one for you. This website offers you to swap your clothes or recycle them for you then you get points for doing so that you can use for shopping for other swapped clothes as well. Cool, right? I really love the idea!

What you can learn from this great clothing website design

• Nice background image
• Bold web design
• Lots of whitespace

2. The Child’s Stylist

URL: https://thechildsstylist.com/

This children’s shopping website is very pleasing to the eyes. From the pastel colors to the adorable photos of the model, it will surely make you scroll for more. But it doesn’t end there, their logo will is very eye-catching, especially in the eyes of children. Great job!

What you can learn from this great clothing website design

• Amazing background image
• Nice typography
• Awesome color scheme

3. Soraya Da Piedade

URL: https://sorayadapiedade.com/

The elegant piece of wedding gown will welcome you as you enter their page. Everything about this website just shows elegance and will make you feel like a princess as you scroll through their products. This will be a store that makes every girl’s dream come true.

What you can learn from this great clothing website design

• Amazing images
• Clean web design
• Great collection pages

4. King’s Tailor Made

URL: https://kingstailormade.com/

This website feels very sophisticated, thanks to the refined aesthetic of the brand’s wardrobe choices. Additionally, the logo is expertly crafted and connects to the shop’s name. Its relative simplicity makes the layout more appealing and macho, which will significantly increase the number of male clients. 

What you can learn from this great clothing website design

• Lots of big pictures
• Clean design
• Nice scrolling animations

5. Just Six Club

URL: https://justsix.club/

Just Six Club has been serving great style since 2016. Can you imagine that they started with just six dresses? You can clearly see that hard work pays off and their business is one big piece of evidence. The clean style of the site makes it more attractive.

What you can learn from this great clothing website design

• Lots of big pictures
• Clean design
• Nice color scheme

6. London Works

URL: https://londonworks.com/

What caught my attention on their page is the cool typography of their brand name. The cool vibe that they are going for is very effective since you wouldn’t even realize that you’re at the end of their homepage while you browse. Cool!

What you can learn from this great clothing website design

• Lots of big pictures
• Clean design
• Lots of whitespace between products

7. Beige Plus

URL: https://www.beigeplus.com

If you are looking for a clothing shop for plus sizes, Beige Plus is here for you. They serve beautiful styles for women that will surely boost their confidence. The overall look of the website is very fun to explore. Perfect!

What you can learn from this great clothing website design

• Nice font styling
• Great visual hierarchy which makes the website easy to understand
• Amazing pictures

8. London Clothing

URL: https://london-clothing.com

The website is very inviting that will make you scroll and browse their products. That’s how cool London Clothing is. They know how to do the job pretty well. With the simple yet extravagant images, you can see how great they are doing in their business.

What you can learn from this great clothing website design

• Unique design
• Clear visual hierarchy
• Simple but functional menu

9. Matches Fashion

URL: https://www.matchesfashion.com/

The website is very inviting that will make you scroll and browse their products. That’s how cool London Clothing is. They know how to do the job pretty well. With the simple yet extravagant images, you can see how great they are doing in their business.

What you can learn from this great clothing website design

• Amazing pictures
• Very visual homepage
• Clear visual hierarchy

10. Farm Rio

URL: https://www.farmrio.com

With their unique and colorful style of clothes, Farm Rio will make you dress in happiness for sure. Living up to their claim, as you scroll, you can see how professionally and how well done their site is, especially the matching color backgrounds on the photos of the models.

What you can learn from this great clothing website design

• Great big pictures
• Clear call to action above the fold
• Great color palette throughout website

11. Only NY

URL: https://onlyny.com

If you want to steal the NYC look, Only NY! Will be your go-to shopping website then. From sweatshirts down to socks, they have it all. The clean look of their website matches the vibes of their products well. Great choice!

What you can learn from this great clothing website design

• Great pictures which get the attention
• Playful design
• Clear menu overview

12. Nevada Clothing

URL: https://www.nevadaclothing.co

The Coachella vibes of their style is really making me dance and excited as if I can really attend that massive music fest. But overall, I really love the playfulness of the style. Strong and bold, if you must say. Love it!

What you can learn from this great clothing website design

• Great pictures which set a clear branding
• Lots of whitespace outside of the pictures
• Very unique design makes this website stand out

13. Paris Fashion Shops

URL: https://parisfashionshops.com/

I personally love the layout of this website, very simple yet elegant. The white spaces send me high-class vibes, as if you’re really in Paris. You can easily see more of the menu if you just hover over the options, very easy!

What you can learn from this great clothing website design

• Great pictures
• Lots of whitespace
• Useful menu which makes the website easy to browse

14. Stylight

URL: https://www.stylight.com.au

The typing headline that welcomes you on their website will surely make you want to read everything on it. I love how the shop is not just for fashion but also for home decor. An all-in-one shopping website for your aesthetic needs.

What you can learn from this great clothing website design

• Great pictures
• Fun animated typing headline
• Elegant design

15. Echanges Mode

URL: https://echangesmode.ca/

The French are known for fashion, so it’s befitting that the website is chic too! The color selection is quite unique and not often seen on fashion websites. The main highlight? The contact information is the first thing on the page.

What you can learn from this great clothing website design

• Unconventional style
• Plus icon for additional info
• Good use of negative space

16. Morning Star 

URL: https://morningstartshirts.com/

Morning Star designs T-shirts but they design their websites much better! The teals and white make a pristine combo that flatters the website. Also, the information is very concise and easy to read.

What you can learn from this great clothing website design

• Rule of thirds used
• Creative logo
• Dropdown menu bar

17. Garmandy

URL: https://www.garmany.com/

This clothing website has you falling in love at first sight with its beautifully aesthetic pictures of the material on an all-white elegant background. The navigation throughout the website is quite easy especially with the sidebar mentioning all the necessary information needed. 

What you can learn from this great clothing website design

• Beautiful ‘About Us’ section
• Amazing placement of pictures in different nooks and crannies of the website
• Well written descriptions  

18. If Soho New York

URL: https://ifsohonewyork.com/

“If Soho New York’s” websites contain the display of one picture but truly an amazing choice of a black and white picture of the store in its ensemble with some of the elegant outfits ever. 

What you can learn from this great clothing website design

• Simple interface
• Cool store concept
• Elegant and simple design which serves its purpose 

19. Ellis

URL: https://ellisbridals.co.uk/

Ellis is London’s renowned brand of intricately beautiful wedding dresses. A visit to their pristine-looking website takes anyone’s breath away. That’s due to their background video displaying current collections presented in black and white and in full color, as well as, the gallery of stunning photos of models wearing their various gowns. So who says one can’t scroll through a bridal brand website if one’s not a bride-to-be? Go check on this website for it definitely will entice visitors to click on its call-to-action buttons.

What you can learn from this great clothing website design

• Engaging background video

• Slick and minimal design
• Clear call to actions

20. John Charles

URL: https://johncharles.co.uk/

John Charles is a renowned London brand of women’s special occasion luxurious dresses. Meant to bring out the best in every woman, this award-winning couture brand prides itself of half a century of expertise. Their website beautifully showcases their collection of dresses through a gray-and-white color scheme, which gives an overall elegant look in the design. They also have a grand drop down menu that clearly organizes the website’s content and comes with an attractive photo of their prettiest dress for a particular collection under a section. Plus, strategic CTAs are in place including a request for a consultation and locating a stockist of their collections.

What you can learn from this great clothing website design

• Engaging background video

• Clean design
• Great product demonstrations

21. The Audrey Concept

URL: https://theaudreyconcept.com/

The Audrey Concept pays tribute to all women who want to feel relaxed and comfortable in a stylish look – in both formal and informal contexts. This could be one of the simplest yet beautiful websites I’ve seen by far. I love that they don’t overcomplicate image and text arrangements – and that’s what makes this website a great one!

What you can learn from this great clothing website design

• Powerful design

• Classy look & feeling

• Great product images

22. Doodad+Fandango

URL: https://www.doodadandfandango.com/

Doodad+Fandango are Japanese-inspired hand-made plastic fashion accessories designed by Nikita Margarita. Based in Sydney, this company labels itself as a pop art street fashion since it is an expression of Nikita’s creativity and a collaboration with various artists. Their website then is just so vogue. From the choice of fonts and colors to the photos that accompany it in between, the website just exudes the genius of the artist who owns it. Add to that the modern layout and quirky animations, this is just one fun website to navigate. That does not even include how uniquely inventive their fashion accessories are!

What you can learn from this great clothing website design

• Great copywriting

• Modern design
• Strong branding

23. Oliver Sweeney

https://www.oliversweeney.com/

Visiting this website could be a life-changing moment for all the motivated young ones out there who want to start a business from scratch. Even with the success of Oliver as a great shoe designer, this website shows humility in the design. It’s the same modesty one exudes when wearing their long-lasting and modern products, which happen to be well presented in the website. Not only are the product photos in macroshots, they could even be seen more closely by the inquisitive eye because of the zooming effects that come with it. Just wonderful!

What you can learn from this great clothing website design

• Personalized “Our Stories” page – this builds connections with their visitors
• Lovely font styles – especially the one used on the brand name logo
• Elegant images

24. Petite Studio

https://petitestudionyc.com/

Scrolling through this website is like skimming through a fashion magazine. A delightful experience, I must say. This website doesn’t stick to one style—different fonts though slim varieties, colors, and layout—and that, in itself, is very impressive. It is as diversified as the styles of their clothing line that petite women of various lifestyles and personalities can easily identify with. Having more than one style is a risk, but Petite Studio nailed it!

What you can learn from this great clothing website design

• Different styles of layout design
• Easy-to-read modern typography
• Aesthetic combination of light-and-dark-muted colors

25. Missguided

https://www.missguided.eu/

Missguided does a great job of not overwhelming their visitors with content because images and texts are perfectly organized especially on the homepage. This encourages potential clients to explore more items and hit on that “add to bag” button. *wink wink* It sure is contrary to their name’s initial connotation of being lost—though reading it more closely gives one the realization that this clothing line is meant to direct women to what is trendy, relaxed, and eyecatching. Tricky!

What you can learn from this great clothing website design

• Organized catalog of items
• Visually-pleasing color scheme
• Wide range of images and styles

26. SSENSE

https://www.ssense.com/en-nl

SSENSE celebrates individuality and creative expression through a clothing line for men and women. Their website is very straightforward with lots of laid-back photos accompanied with captions and descriptions. Though a bit cluttered in the layout, their photos are quite attention-grabbing because of the provocative poses and clothing of the models. The website is also interesting for it offers lots of content including market research studies and an editorial that accompany their curated selection of designer brands and pieces.

What you can learn from this great clothing website design

• Wide range of images – contemporary, creative, quirky, personal
• Unique arrangement of content
• Captivating content above the fold

27. FARFETCH

https://www.farfetch.com/nl/

Farfetch has the cleanest and simplest website I have seen. It has a minimalist design and provides visitors upfront the four sections of their website in the layout and in the menu. The shopping experience of their website visitors is that easy and simple. The various products under each section then expands in that section but the layout and design remains consistently modest and direct-to-the-point. Besides that, another good thing about this website is it offer a language option that customizes the viewing experience. A classic move to acquire more website traffic!

What you can learn from this great clothing website design

• Clear and striking call-to-action buttons above the fold
• Search bar is available for easy access
• Consistent font – this keeps a clean vibe

28. FASHIONPHILE

https://www.fashionphile.com/

Fashionphile is a good word to coin an addiction to trendy, beautiful bags, accessories, and apparel. This is what this website intends to accomplish as it displays a collection of tempting designer brands for women that are easily attainable with a click of the mouse! The irresistable catch is all products on display are pre-owned luxury items, which makes it more affordable. Beyond the attractive product photos, what I love the most about this website is its sleek shop interface and the star icon instead of the usual heart icon as an ‘add to wishlist’ feature.

What you can learn from this great clothing website design

• Clear and striking call-to-action buttons above the fold
• Search bar is available for easy access
• Consistent font – this keeps a clean vibe

29. The Frankie Shop

https://thefrankieshop.com/

The Frankie Shop is a go-to-place for unfussy and luxurious looking clothing suitable for a city lifestyle. Perfect for the price-conscious, their products are affordable and suitable for both daily or special events. Thus, their website has no frills or splashy videos that come with it. It loads with a full-page photo of their newest item and immediately followed by a display of product categories. What’s nice about the website is the vertical scrolling effect it has when going down to the bottom of the homepage. It gives off a cascading effect for the photos and content.

What you can learn from this great clothing website design

• Creative grid of images above the fold
• Organized menu structure
• High-quality images on the shop catalog

30. Vapor Apparel

https://vaporapparel.com/

Vapor Apparel offers colorful, fashionable, and comfortable training outfits meant to protect men, women, and kids from the dangers of the sun while outdoors. I like how chirpy their website is because of the photos of their models who are smiling while wearing their stylish clothing. The modern design, animated image slider, and nice mouseover effects also add to the pleasantness of browsing their website.This website also keeps a compact and strategic arrangement of contents above the fold. Cool!

What you can learn from this great clothing website design

• Remarkable logo
• Smooth mouseover effects on the shop interface
• Visually pleasing color scheme – a combination of soft and vibrant colors

BONUS – Here is my favorite template

Clothing Website Template

URL: https://mycodelesswebsite.com/try-theme/fashion

Why this is such a great template

• Clean design, great to turn visitors into customers
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

🚀 Click on the blue button to download – or ask a web designer to help you

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.