Best Beauty Websites of 2023 | 57 Examples + Templates

1. Gintong Bukal

https://gintongbukal.com/

A pristine-looking website that uses the rule of thirds to place visuals and text. It radiates peace and tranquillity with its composition and colors. Upon visiting the website, you can already feel at ease because of the simple color palette that they use for the design. Everything about the website just screams peace.

Things we love about this web design

• Animated arrows
• Great visuals
• User-friendly interface

2. The Village Spa

https://www.thevillagespa.co.uk/

The Village Spa offers relaxation not only in its services but also in its website design! The minimalistic use of colors, fade-in visuals, and minimum text make this a visually appealing website that is easy to use. The soft color palette that they use brings more elegant and dreamy vibes to the design. Check it out now!

Things we love about this web design

• Animated links
• Minimal theme
• Pretty logo

3. Real Women Spa

https://realwomenspa.com/

Going through this spa website is delightful. It elegantly uses rose pinks and whites to radiate a feminine vibe. It is simple yet beautiful. I also love the typography that they use for the text, unique and it gives the website a more personal branding which makes them standout. Great job!

Things we love about this web design

• Animated icons
• Great typography
• Detailed contact information

4. Studio Sashiko

https://studiosashiko.com/

The color gray might be a bit boring but when it is paired with a rich blue, it shines in all its glory. Studio Sashiko strategically uses hints of rich blue along with a chassis of gray to stun its audience. Its sliding pictures make it even more of a visual treat.

Things we love about this web design

• Creative logo
• Minimalistic design
• User-friendly

5. LAB Salon and Brow Studio

https://labsalonandbrowstudio.com/

Oh, yes—this is a great one to look at! This website clearly hired a professional designer. The typography matches perfectly with the chosen color scheme. The images used throughout this website make everything feel very professional. I also love how well-matched everything is because it makes the website look more precise and complete.

What we love about this web design

• Incredible images
• Clear copywriting
• Clean call to action buttons

6. Farmacia SS Annunziata

https://farmaciassannunziata1561.it/

This cosmetic beauty website inspires me a lot because it uses multiple cool design styles. They use big pictures to cover their products. Alongside, I love their greyed-out background image. I like how it feels high-end and luxurious even if the design is simple and only has one color with different tones all over it.

What we love about this web design

• Incredible images
• Little text throughout the website
• Clean design

7. Craft Skin Co

https://craftskinco.com/

This beauty studio inspires me because it clearly chose a color scheme before it started designing. I love how light and breezy this website feels. I love the simplicity of the design since it focuses the attention of the visitors to the product and services that the website offers. Well done!

What we love about this web design

• Very clean design
• Nice color scheme
• Great subtle typography

8. Plumped

https://plumpedclt.com/

Plumped is a US-based beauty website that has a great style. I love the creativity of the fonts that they used since it blends well together. Definitely check this one out, as this entire design feels smooth and clean, I know you won’t be disappointed.

What we love about this web design

• Clean design
• Lots of white space
• Great copywriting

9. Mina Dair

https://www.minadair.com/

Want to know how to capture the attention of your visitor with a great image? Study this website’s examples. Oh, yes—this is how you do it! Also, the copywriting throughout this website is very strong. They know how to convert visitors into customers.

What we love about this web design

• Incredible images
• Clean design
• Nice and powerful color scheme

10. Beauty Room

https://beautyroom.ca/

Beauty Room is a studio based in Liberty Village. They featured a product as a background image that differs significantly from the others in this list. I love the different tones of pink that blends well together; it makes the design look relaxing and inviting. Inspiring example!

What we love about this web design

• Nice color scheme
• Clean design
• Unique web design style

11. Maria Charles

URL: https://mariacharles.co.uk/

Maria Charles has one of the most professional makeup artist website examples I’ve ever seen. Wow—the images, the typography, the white space. Everything is just perfect! It can also easily attract customers because of the very inviting design. Very inspirational website!

What we love about this web design

• Amazing full-screen background image
• Nice menu structure
• Great images

12. SE Beauty Studio

URL: https://se-beautystudio.de/

This web design is a great example of how you should leverage a personal touch to create an instant connection with your visitors. I also love how they split up their pricing on clear elements, even the color scheme is perfect for a beauty website. Very convenient!

What we love about this web design

• Clear call to action above the fold
• Nice personal image
• Clear site structure

13. The Salon

URL: https://www.the-salon.com.au/

This beauty website chose a background image slider which actually was a great choice. Normally, I’m not a big fan of many movements above the fold, but here this was executed in a great way! The whole ambience of the website just radiates professionalism and perfection.

What we love about this web design

• Nice personal images
• Great menu overview
• Clear site structure

14. Sara Beauty

URL: https://sarabeauty.co.uk/

I love this makeup artist example as it’s definitely designed with a conversion-focused state of mind. The entire website points to their booking page, very nice! But what also captures my attention is the simplicity of the color palette that they chose for the design, feminine and clean.

What we love about this web design

• Nice color scheme
• Great images
• Clean web design

15. Khaila Nicole Makeup

URL: https://khailanicolemakeup.com/

This example has some great shapes and funky images. I like how this website is both playful and professional. It has a lot of white space, so it’s not a sore in the eyes when you look at it. If you are looking for a clean and professional vibe website, this is the one. Very inspiring!

What we love about this web design

• Super clean design
• Great typography
• Very unique makeup artist website design

16. Makeup By Mel

URL: https://makeup-by-mel.com/

Admittedly, it has to be your style, but this makeup artist does a great job of showing you how it’s done. Love the black and pink combination of the color palette, it gives the website a cool yet feminine feels to the design. Make sure to check it out now!

What we love about web design

• Clear call to action above the fold
• Nice images
• Clean design

17. Makeover By Ruby

URL: http://makeoverbyruby.com/

Ruby Barua is a makeup artist based in Kolkata. She focuses on brides and created a beautiful portfolio doing so. I love her beautiful smile that welcomes you on her homepage. So, if you are from around there area, visit her now. Nice!

What we love about this web design

• Lots of social proof
• Nice web design style
• Great copywriting

18. Shiny Bob

URL: https://www.shinybob.se/

Oh yes. Shiny Bob isn’t your average type of makeup artist. The simplicity and boldness at the same of the design creates a big impact to the visitors. It’s a great one to check out, so check this one out now.

What we love about this web design

• Bold logo
• Nice call to action through messenger
• Lots of social proof

19. 5 Star Massage

URL: https://www.5-star-massage.com/

5 Star Massage is definitely a 5-star when it comes to services and design. I like how magical the style looks like when you visit its website. They have a simple and clean touch to the design which makes it even more inviting. Great job!

What we love about this web design

• Clear menu structure
• Clear value proposition
• Social proof thanks to quotes

20. Eastside Massage

URL: https://www.eastsidemassage.com/

If you want to relax, revitalize, and refresh your body and mind, check out Eastside Massage. They are not just known for their good services but also the simplicity of the design. I love how clean and relaxing the website is; it matches their purpose well.

What we love about this web design

• Nice color scheme
• Clean web design
• Great menu structure

21. Bespoke Massage London

URL: http://www.bespokemassage.org.uk/

Another great example of a relaxing website, well they’re a spa website so what do we expect Haha. The color palette is also perfect since they make the website look professional and also very welcoming. If you want to relax, check it out now!

What we love about this web design

• Simple design
• Great navigation menu
• Professional web structure

22. Spa Heaven NYC

URL: http://spaheavennyc.com/

Spa Heaven NYC has a unique color palette. It can be a little overwhelming at first but it will make you stay on the page a little longer because of how nice the design looks. I also love the fonts that made it more unique. Well done!

What we love about this web design

• Nice color scheme
• Clean web design
• Great menu structure

23. Fix London

URL: https://www.fixlondon.co.uk/

Fix London is a physical fitness website that will help you achieve your dream body. What I love about the website is the silhouette background of the woman that can inspire other females to boost their confidence too. I love the unique color they chose for the font but it also works well since it stands out. Awesome!

What we love about this web design

• Nice color scheme
• Very clear call-to-action button
• Helpful website

24. Mahalo Massage

URL: https://www.mahalomassagenyc.com/

Mahalo Massage differs from the websites on this list since the design can be a bit intimidating. But when you look at it for a long time, you’ll realize that the background design is informative and it can give you new knowledge. Check it out now!

What we love about this web design

• Authentic web design style
• Great writing skills
• Nice images

25. Thailondon Therapy

URL: https://thailondontherapy.com/

If you are looking for a high-quality massage from Thailand that resides in London, then Thailondon Therapy is the one for you. They a clean and simple website design because of the white spaces all over the website but it doesn’t look boring because of the inviting pictures. Well done!

What we love about this web design

• Great writing skills
• Nice floating call to actions
• Great images

26. Drew Tewksbury

URL: https://www.drewtewksbury.com/

This one’s really epic and unique! The goat on the homepage is not something that you would see normally on a beauty website but of course to stand out from other competitors it’s also witty to do something like that. Check this one out now!

What we love about this web design

• Epic background image which blends in with the color scheme
• Amazing images
• Clear value proposition above the fold

27. Jeni Wright

URL: https://www.jeniwrightnaturopathy.com.au/

Jeni Wright’s website design is as unique as the service she offers. Periwinkle accents are paired with multicolor flowers to give the website a lively yet calming look. Moreover, the use of tables summarizes and conveys information easily. Well done!

What we love about this we design

• Gorgeous look
• Organized content
• User-friendly

28. Sylvia Spitzbart

URL: https://www.sylviaspitzbart.at/

What an eye-catching video is displayed at the start. Beauty is glamour. Beauticians doing makeup to make you a fashion diva. Nothing will stop you from exploring this web more. The color palette can make it look mysterious but it also brings a sense of curiosity to the visitors. What an excellent idea!

What we love about this we design

• Iconic video representation
• Charming design with amazing photography 
• Lovely writeup and signature

29. G and M Cosmetics

URL: https://www.sylviaspitzbart.at/

This web simply tells about their services by putting the pictures and the captions of products at the start. You’ll at once get to know all and get engaged. It is designed simply yet beautifully. I love the unique style of the homepage, the idea of a cute koala is great since it can easily capture the attention of visitors.

What we love about this we design

• Highly recommended web design 
• Nice write-ups 
• Decent and smooth interface

30. Hino Skincare

URL: https://www.sylviaspitzbart.at/

Black is love. This website explicitly the blackish beauty in a glamorous way. This itself speaks of the perfume fragrance. The layouts are eye-catchy with lovely images of cosmetics. It radiates a high-end and elegant feel to the website, so make sure to check this one!

What we love about this we design

• Aesthetic web design 
• Nice black background 
• Stylish typeface

31. Institute of  Dermatologists

URL: https://instituteofdermatologists.ie/

Aesthetically designed this web with charming colors has a different appeal. The pictures of the doctors meet you with the grinning smile on the starter page. A lively view! The design can easily form a bond between the visitors and the doctors since a professional design is what people like the most. Great job!

What we love about this we design

• Amazing pictures
• Lovely choice of colors 
• Call to action above the fold

32. Lush

URL: https://www.lush.com/uk/en

Landing on the page you’ll see a lush combination of colors. Very eye-catching! The fresh colors give you lovely vibes. The handmade cosmetics pics take you to another world of fantasy. I really love the combination of the colors and fonts, so make sure to visit this one too!

What we love about this we design

• Lovely and lively colors combinations
• Amazing starter page view 
• Unique menu structure

33. Harley Street Injectables

URL: https://www.harleystreetinjectables.com/

The beautiful video of a woman giving a lovely smile stops you at this website. You can scroll down to see the pictures and expertly written services. The website has a simple color palette, and it gives the website an immaculate feel to it. It makes the whole design very clean!

What we love about this we design

• Sophisticated web design 
• Professional write-ups
• CTA above the fold

34. LivSo

URL: https://livso.com/

What an eye-catchy display of the aromatic products. No exception! Just a minute and you’re in a fantasy world. Light blue background with the display of products is highly alluring. You can definitely go wrong with basic colors since it can level up the design of you website if you just play with it and be creative. Amazing!

What we love about this we design

• Enchanting design and colors 
• The background is the eye-catcher
• Smooth and lovely interface.

35. Damn Good Beauty

URL: https://damngoodbeauty.com.au/

The layout of this web is captivating because of the white and blue color combination. The right side shows more layouts. Scrolling down the website there are lovely pictures displayed. You will love this website if you’re into pastels and I know you can never go wrong with it. Well done!

What we love about this we design

• Amazing photography
• User-friendly and eye-catchy interface
• Nice layouts and colors

36. Lasse Pederson

URL: https://lassepedersen.biz/

The white spaces on this website is definitely on top. Maybe they are going for a minimalist feel for the website and it definitely works well. Because of the white spaces, the name of the brand can now be highlighted. You can also use this tip if you want to highlight something on your page. Great job!

What we love about this we design

• Iconic photography
• Aesthetic layouts
• Lovely and unique web design

37. Beyond Beauty

URL: https://www.beyond-beauty.co/story/the-revolution-of-desire

This is a simple website designed simply. Just a black background highlighting its aestheticism. A simple write-up on this black is just an innovative way. The dark name in the background gives this one a finishing touch. Job well done!

What we love about this we design

• Amazing live view of write-up 
• Aesthetic black background 
• Simple interface

38. BFA Industries

URL: https://www.bfaindustries.com/

The bold font at the start tells the name of the website. Slide down and you will see a video of iconic makeup and body shaving. A lot more layouts are designed with glitter and shimmer highlighting the glamour of the web.

What we love about this we design

• Bold and loud
• Strong social proof
• Incredible animations and gifs 

39. Haleys Beauty

URL: https://haleysbeauty.com/

An iconic representation of the handy things of makeup. Lovely to take heart at once! With the amazing representation, the background is aesthetically colored and the write-up is displayed. Scrolling down five alluring slideshows of these make-up products. Well done!

What we love about this we design

• Lovely display in the background
• Aesthetic photography
• Amazing web design and interface

40. Moooi

URL: https://moooi.com/nl/beauty-blooms#hortensia-armchair

This web gives a view of the moon at the start. The glitter blue background is giving a view of a galaxy. Scrolling down you will see an amazing fairytale slide view. I love the magical take that they did on the website, so it doesn’t feel like a beauty website. What a unique example!

What we love about this we design

• Charming slideshow 
• Aesthetic pictorial display
• Smooth interface

41. Gucci Beauty

URL: https://foundation.gucci.com/

A curve showing the display of pictures is amazing and a different way of representation. Furthermore, sliding down you will see the different models’ pictures in a slideshow. I love the futuristic take that they incorporated on their design and it shows how innovative and how great their brand really is. Awesome!

What we love about this we design

• Charming and lively colors 
• Nice background and pictures
• User-friendly interface

42. Carbon Beauty

URL: https://www.carbonbeauty.com/

I definitely love the play of colors that they used as their color palette. Carbon Beauty is really taking it to the next level when it comes to designing a website. If you are looking for a playful and effective design, this might be the one for you!

What we love about this we design

• Awesome color scheme
• Simple layouts
• Great use of white space

43. Lucibelle

URL: https://lucibelleparis.com/

Amazing slideshow with both glitter and black aesthetic pictures is no exception. Sliding down you will get a professional writeup of services. I love how professional yet elegant the website looks like because of the color palette; it makes it look elegant and stunning. Perfect!

What we love about this we design

• Nice combination of colors 
• Aesthetic background colors 
• Alluring photography

44. Dezeynne

URL: https://www.dezeynne.com/

A very elegant page! The whole web is designed with light shades and excellent photography. Very simple design, but oh so stylish. The shades of pink will make you love the page more, so if you are looking for a page that is elegant, check this one out now!

What we love about this we design

• Lovely colors choice. Enchanting!
• Decent writeup
• Smooth interface and smooth scrolling

45. Anywell Facebar

URL: https://anywellfacialbar.com/

A pictorial display of the cosmetics and the picture of the beauty bone to telling us the story of beauty and glamour. The slideshow of words is lovely. The colors used are very well chosen and fit the website well.

What we love about this we design

• Nice glittery design 
• Aesthetic pictures 
• CTA above the fold

46. Glo Beauty

URL: https://www.gloskinbeauty.com/

Nice animated display of cosmetic products for women. Different palettes showing colors are alluring. The colors used fit the website incredibly well. The website will definitely make you feel glowing and stunning because of their products. So make sure to check them out now!

What we love about this we design

• Alluring pictures of products
• Nice interface 
• Lovely colors and decent background

47. It’s all Fluff

URL: https://www.itsallfluff.com/

Simple web design full of large fonts. Slide down and see the collages of products. The menu on the left gives quick access to desired products. Very smart! I love the simplicity of the design. It makes the website look clean and the white spaces make it more simple. Great job!

What we love about this we design

• Simple web design 
• Integrated webshop
• Quite clean design

48. Juvia’s Place

URL: https://www.juviasplace.com/

The front page of this web shows a slideshow of different pictures and products displayed. Scrolling down you will see iconic images of women in makeup. I love how they showcase their products using mega menus that will definitely call the attention of the visitors. Great job!

What we love about this we design

• Full of collages and colors 
• Iconic photography 
• Call to action above the fold

49. Deeponde

URL: http://deeponde.com/

You are greeted on this website by an amazing slideshow of beautiful people, flowers, and products. This web is aesthetically designed with all the charm, glamour, and beauty representation. The designer definitely knows how to attract the customers with just the design, so if you want to learn more, check them out now!

What we love about this we design

• Lovely photography 
• Nice choice of colors 
• User-friendly interface.

50. Violet Feredo

URL: http://www.violet-feredo.com/en/

The video on its landing page is superb – very well thought out and skillfully produced. Clicking on it will then reload to a new page. A noteworthy detail on this website is its scrolling effect. Definitely check this website and see for yourself.

What we love about this web design

• Chic visuals
• Cool scrolling effect
• Neutral color scheme

51. Auteur

URL: https://worldofauteur.com/

Auteur is the newest high-luxury beauty brand in celebration of self-expression and ageless beauty. Auteur provides its users with a seamless experience in navigating through the website. You can learn so many things from this elegant website! Job well done!

What we love about this web design

• Authentic and crisp images
• Awe-inspiring brand narrative and copywriting
• Smooth animations and transitions

52. Amino Mason

URL: http://www.aminomason.jp/

Amino Mason is combining the consumer-loving natural and personalization trends to create a range of hair products that provide a solution to individual hair care needs. This could be one of my favorites on this list. *Wink wink* Come check them out now!

What we love about this web design

• Attention-grabbing content above the fold
• Creative web design layout
• Playful graphic designs

53. From Caviar

URL: https://www.fromcaviar.com/

Splendid! Just splendid! From Caviar is an uttermost premium, luxurious, individually hand-selected Russian and Slavic hair, based in Miami, FL. Just as they claim to have the best quality products in the market, they have what it takes to take over the world of websites as well.

What we love about this web design

• Amazing scrolling animations
• Aesthetic placement of images and texts
• Visually appealing images

54. Neker

URL: https://neker.co.kr/

Just like the mentioned example above, this website offers you one of the best user experiences and creative visuals. Images and texts seem like they’re floating. Awesome! I also love the simplicity of the design and the minimalist effect that can be seen throughout out the page. Come check them out now!

What we love about this web design

• Fancy brand logo
• Superb images and animations
• Skillfully-produced imagery

55. Björk and Berries

URL: https://eu.bjorkandberries.com/

Björk and Berries began as a small local project in northern Sweden with the desire to preserve the magic of our nature, its beauty, scents, and healing. Now they’re taking over the world with their story that is creatively expressed on their website. Definitely check this out!

What we love about this web design

• Authentic and cinematic images
• Powerful narrative and copywriting
• Minimalistic and trendy web design

BONUS – Here is my favorite template

Beauty Website Template

URL: https://mycodelesswebsite.com/try-theme/makeup-artist

Why this is such a great template:

• Clean design, great to turn visitors into customers
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

Checklist: 5 ways to make your beauty website beautiful and highly converting

1. Don’t break the 5-second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the back button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

2. Don’t confuse your visitor with too many call to actions

Great call to actions draw the attention of your visitors.

That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.

In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.

3. Design mobile-first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your website.

When designing your website, think about mobile design before you build your desktop website.

4. Watch people using your website without telling them what to do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be potential customers and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behavior:

• Did they follow the steps you expected them to?
• Did your website load fast enough?
• Was everything clear to them?

5. Collect real testimonials from real members

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.

Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

Growth hacking: 3 powerful strategies to promote your beauty website

1. Go viral with a viral give-away

Imagine.

You send your website to 5 friends. Who each sends it to 5 friends.

Now, these friends also send it to 5 friends.  Oh la la! Continue this loop for a while, and your website is actually going viral.

Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.

We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

3. Do a press release

Yikes! A press release? That’s not for your website, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.

FAQ

What makes a good beauty website?

A beauty website should have a minimalistic design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a beauty website?

1. Analyze the best examples on this page
   
2. Make notes of what you like – and what you don’t like
   
3. Design your own site with this drag & drop website builder 
4. Publish your website with our recommended hosting platform.

How much does a beauty website cost?

A web designer will charge anywhere between $1800 and $4800 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on an beauty website?

Your website will need at least the following pages: ‘Home, About us, Contact, Timetable. To create trust with your visitor it’s important to show lots of pictures and videos of your classes.

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.