Best Beauty Websites of 2025 | 57 Examples

1. The Village Spa

https://www.thevillagespa.co.uk/

The Village Spa offers relaxation not only in its services but also in its website design! The minimalistic use of colors, fade-in visuals, and minimum text make this a visually appealing website that is easy to use. The soft color palette that they use brings more elegant and dreamy vibes to the design. Check it out now!

What you can learn from this great website example

• Animated links
• Minimal theme
• Pretty logo

2. Studio Sashiko

https://studiosashiko.com/

The color gray might be a bit boring but when it is paired with a rich blue, it shines in all its glory. Studio Sashiko strategically uses hints of rich blue along with a chassis of gray to stun its audience. Its sliding pictures make it even more of a visual treat.

What you can learn from this great website example

• Creative logo
• Minimalistic design
• User-friendly

3. LAB Salon and Brow Studio

https://labsalonandbrowstudio.com/

Oh, yes—this is a great one to look at! This website clearly hired a professional designer. The typography matches perfectly with the chosen color scheme. The images used throughout this website make everything feel very professional. I also love how well-matched everything is because it makes the website look more precise and complete.

What you can learn from this great website example

• Incredible images
• Clear copywriting
• Clean call to action buttons

4. Farmacia SS Annunziata

https://farmaciassannunziata1561.it/

This cosmetic beauty website inspires me a lot because it uses multiple cool design styles. They use big pictures to cover their products. Alongside, I love their greyed-out background image. I like how it feels high-end and luxurious even if the design is simple and only has one color with different tones all over it.

What you can learn from this great website example

• Incredible images
• Little text throughout the website
• Clean design

5. Craft Skin Co

https://craftskinco.com/

This beauty studio inspires me because it clearly chose a color scheme before it started designing. I love how light and breezy this website feels. I love the simplicity of the design since it focuses the attention of the visitors to the product and services that the website offers. Well done!

What you can learn from this great website example

• Very clean design
• Nice color scheme
• Great subtle typography

6. Plumped

https://plumpedclt.com/

Plumped is a US-based beauty website that has a great style. I love the creativity of the fonts that they used since it blends well together. Definitely check this one out, as this entire design feels smooth and clean, I know you won’t be disappointed.

What you can learn from this great website example

• Clean design
• Lots of white space
• Great copywriting

7. Beauty Room

https://beautyroom.ca/

Beauty Room is a studio based in Liberty Village. They featured a product as a background image that differs significantly from the others in this list. I love the different tones of pink that blends well together; it makes the design look relaxing and inviting. Inspiring example!

What you can learn from this great website example

• Nice color scheme
• Clean design
• Unique web design style

8. Maria Charles

URL: https://mariacharles.co.uk/

Maria Charles has one of the most professional makeup artist website examples I’ve ever seen. Wow—the images, the typography, the white space. Everything is just perfect! It can also easily attract customers because of the very inviting design. Very inspirational website!

What you can learn from this great website example

• Amazing full-screen background image
• Nice menu structure
• Great images

9. SE Beauty Studio

URL: https://se-beautystudio.de/

This web design is a great example of how you should leverage a personal touch to create an instant connection with your visitors. I also love how they split up their pricing on clear elements, even the color scheme is perfect for a beauty website. Very convenient!

What you can learn from this great website example

• Clear call to action above the fold
• Nice personal image
• Clear site structure

10. The Salon

URL: https://www.the-salon.com.au/

This beauty website chose a background image slider which actually was a great choice. Normally, I’m not a big fan of many movements above the fold, but here this was executed in a great way! The whole ambience of the website just radiates professionalism and perfection.

What you can learn from this great website example

• Nice personal images
• Great menu overview
• Clear site structure

11. Sara Beauty

URL: https://sarabeauty.co.uk/

I love this makeup artist example as it’s definitely designed with a conversion-focused state of mind. The entire website points to their booking page, very nice! But what also captures my attention is the simplicity of the color palette that they chose for the design, feminine and clean.

What you can learn from this great website example

• Nice color scheme
• Great images
• Clean web design

12. Makeup By Mel

URL: https://makeup-by-mel.com/

Admittedly, it has to be your style, but this makeup artist does a great job of showing you how it’s done. Love the black and pink combination of the color palette, it gives the website a cool yet feminine feels to the design. Make sure to check it out now!

What you can learn from this great website example

• Clear call to action above the fold
• Nice images
• Clean design

13. Shiny Bob

URL: https://www.shinybob.se/

Oh yes. Shiny Bob isn’t your average type of makeup artist. The simplicity and boldness at the same of the design creates a big impact to the visitors. It’s a great one to check out, so check this one out now.

What you can learn from this great website example

• Bold logo
• Nice call to action through messenger
• Lots of social proof

14. 5 Star Massage

URL: https://www.5-star-massage.com/

5 Star Massage is definitely a 5-star when it comes to services and design. I like how magical the style looks like when you visit its website. They have a simple and clean touch to the design which makes it even more inviting. Great job!

What you can learn from this great website example

• Clear menu structure
• Clear value proposition
• Social proof thanks to quotes

15. Eastside Massage

URL: https://www.eastsidemassage.com/

If you want to relax, revitalize, and refresh your body and mind, check out Eastside Massage. They are not just known for their good services but also the simplicity of the design. I love how clean and relaxing the website is; it matches their purpose well.

What you can learn from this great website example

• Nice color scheme
• Clean web design
• Great menu structure

16. Fix London

URL: https://www.fixlondon.co.uk/

Fix London is a physical fitness website that will help you achieve your dream body. What I love about the website is the silhouette background of the woman that can inspire other females to boost their confidence too. I love the unique color they chose for the font but it also works well since it stands out. Awesome!

What you can learn from this great website example

• Nice color scheme
• Very clear call-to-action button
• Helpful website

17. Mahalo Massage

URL: https://www.mahalomassagenyc.com/

Mahalo Massage differs from the websites on this list since the design can be a bit intimidating. But when you look at it for a long time, you’ll realize that the background design is informative and it can give you new knowledge. Check it out now!

What you can learn from this great website example

• Authentic web design style
• Great writing skills
• Nice images

18. Thailondon Therapy

URL: https://thailondontherapy.com/

If you are looking for a high-quality massage from Thailand that resides in London, then Thailondon Therapy is the one for you. They a clean and simple website design because of the white spaces all over the website but it doesn’t look boring because of the inviting pictures. Well done!

What you can learn from this great website example

• Great writing skills
• Nice floating call to actions
• Great images

19. Drew Tewksbury

URL: https://www.drewtewksbury.com/

This one’s really epic and unique! The goat on the homepage is not something that you would see normally on a beauty website but of course to stand out from other competitors it’s also witty to do something like that. Check this one out now!

What you can learn from this great website example

• Epic background image which blends in with the color scheme
• Amazing images
• Clear value proposition above the fold

20. Jeni Wright

URL: https://www.jeniwrightnaturopathy.com.au/

Jeni Wright’s website design is as unique as the service she offers. Periwinkle accents are paired with multicolor flowers to give the website a lively yet calming look. Moreover, the use of tables summarizes and conveys information easily. Well done!

What you can learn from this great website example

• Gorgeous look
• Organized content
• User-friendly

21. Sylvia Spitzbart

URL: https://www.sylviaspitzbart.at/

What an eye-catching video is displayed at the start. Beauty is glamour. Beauticians doing makeup to make you a fashion diva. Nothing will stop you from exploring this web more. The color palette can make it look mysterious but it also brings a sense of curiosity to the visitors. What an excellent idea!

What you can learn from this great website example

• Iconic video representation
• Charming design with amazing photography 
• Lovely writeup and signature

22. Institute of  Dermatologists

URL: https://instituteofdermatologists.ie/

Aesthetically designed this web with charming colors has a different appeal. The pictures of the doctors meet you with the grinning smile on the starter page. A lively view! The design can easily form a bond between the visitors and the doctors since a professional design is what people like the most. Great job!

What you can learn from this great website example

• Amazing pictures
• Lovely choice of colors 
• Call to action above the fold

23. Lush

URL: https://www.lush.com/uk/en

Landing on the page you’ll see a lush combination of colors. Very eye-catching! The fresh colors give you lovely vibes. The handmade cosmetics pics take you to another world of fantasy. I really love the combination of the colors and fonts, so make sure to visit this one too!

What you can learn from this great website example

• Lovely and lively colors combinations
• Amazing starter page view 
• Unique menu structure

24. Harley Street Injectables

URL: https://www.harleystreetinjectables.com/

The beautiful video of a woman giving a lovely smile stops you at this website. You can scroll down to see the pictures and expertly written services. The website has a simple color palette, and it gives the website an immaculate feel to it. It makes the whole design very clean!

What you can learn from this great website example

• Sophisticated web design 
• Professional write-ups
• CTA above the fold

25. LivSo

URL: https://livso.com/

What an eye-catchy display of the aromatic products. No exception! Just a minute and you’re in a fantasy world. Light blue background with the display of products is highly alluring. You can definitely go wrong with basic colors since it can level up the design of you website if you just play with it and be creative. Amazing!

What you can learn from this great website example

• Enchanting design and colors 
• The background is the eye-catcher
• Smooth and lovely interface.

26. Damn Good Beauty

URL: https://damngoodbeauty.com.au/

The layout of this web is captivating because of the white and blue color combination. The right side shows more layouts. Scrolling down the website there are lovely pictures displayed. You will love this website if you’re into pastels and I know you can never go wrong with it. Well done!

What you can learn from this great website example

• Amazing photography
• User-friendly and eye-catchy interface
• Nice layouts and colors

27. Lasse Pederson

URL: https://lassepedersen.biz/

The white spaces on this website is definitely on top. Maybe they are going for a minimalist feel for the website and it definitely works well. Because of the white spaces, the name of the brand can now be highlighted. You can also use this tip if you want to highlight something on your page. Great job!

What you can learn from this great website example

• Iconic photography
• Aesthetic layouts
• Lovely and unique web design

28. Beyond Beauty

URL: https://www.beyond-beauty.co/story/the-revolution-of-desire

This is a simple website designed simply. Just a black background highlighting its aestheticism. A simple write-up on this black is just an innovative way. The dark name in the background gives this one a finishing touch. Job well done!

What you can learn from this great website example

• Amazing live view of write-up 
• Aesthetic black background 
• Simple interface

29. BFA Industries

URL: https://www.bfaindustries.com/

The bold font at the start tells the name of the website. Slide down and you will see a video of iconic makeup and body shaving. A lot more layouts are designed with glitter and shimmer highlighting the glamour of the web.

What you can learn from this great website example

• Bold and loud
• Strong social proof
• Incredible animations and gifs 

30. Haleys Beauty

URL: https://haleysbeauty.com/

An iconic representation of the handy things of makeup. Lovely to take heart at once! With the amazing representation, the background is aesthetically colored and the write-up is displayed. Scrolling down five alluring slideshows of these make-up products. Well done!

What you can learn from this great website example

• Lovely display in the background
• Aesthetic photography
• Amazing web design and interface

31. Moooi

URL: https://moooi.com/nl/beauty-blooms#hortensia-armchair

This web gives a view of the moon at the start. The glitter blue background is giving a view of a galaxy. Scrolling down you will see an amazing fairytale slide view. I love the magical take that they did on the website, so it doesn’t feel like a beauty website. What a unique example!

What you can learn from this great website example

• Charming slideshow 
• Aesthetic pictorial display
• Smooth interface

32. Carbon Beauty

URL: https://www.carbonbeauty.com/

I definitely love the play of colors that they used as their color palette. Carbon Beauty is really taking it to the next level when it comes to designing a website. If you are looking for a playful and effective design, this might be the one for you!

What you can learn from this great website example

• Awesome color scheme
• Simple layouts
• Great use of white space

33. Lucibelle

URL: https://lucibelleparis.com/

Amazing slideshow with both glitter and black aesthetic pictures is no exception. Sliding down you will get a professional writeup of services. I love how professional yet elegant the website looks like because of the color palette; it makes it look elegant and stunning. Perfect!

What you can learn from this great website example

• Nice combination of colors 
• Aesthetic background colors 
• Alluring photography

34. Dezeynne

URL: https://www.dezeynne.com/

A very elegant page! The whole web is designed with light shades and excellent photography. Very simple design, but oh so stylish. The shades of pink will make you love the page more, so if you are looking for a page that is elegant, check this one out now!

What you can learn from this great website example

• Lovely colors choice. Enchanting!
• Decent writeup
• Smooth interface and smooth scrolling

35. Glo Beauty

URL: https://www.gloskinbeauty.com/

Nice animated display of cosmetic products for women. Different palettes showing colors are alluring. The colors used fit the website incredibly well. The website will definitely make you feel glowing and stunning because of their products. So make sure to check them out now!

What you can learn from this great website example

• Alluring pictures of products
• Nice interface 
• Lovely colors and decent background

36. It’s all Fluff

URL: https://www.itsallfluff.com/

Simple web design full of large fonts. Slide down and see the collages of products. The menu on the left gives quick access to desired products. Very smart! I love the simplicity of the design. It makes the website look clean and the white spaces make it more simple. Great job!

What you can learn from this great website example

• Simple web design 
• Integrated webshop
• Quite clean design

37. Juvia’s Place

URL: https://www.juviasplace.com/

The front page of this web shows a slideshow of different pictures and products displayed. Scrolling down you will see iconic images of women in makeup. I love how they showcase their products using mega menus that will definitely call the attention of the visitors. Great job!

What you can learn from this great website example

• Full of collages and colors 
• Iconic photography 
• Call to action above the fold

38. Deeponde

URL: https://deeponde.com/

You are greeted on this website by an amazing slideshow of beautiful people, flowers, and products. This web is aesthetically designed with all the charm, glamour, and beauty representation. The designer definitely knows how to attract the customers with just the design, so if you want to learn more, check them out now!

What you can learn from this great website example

• Lovely photography 
• Nice choice of colors 
• User-friendly interface.

39. Auteur

URL: https://worldofauteur.com/

Auteur is the newest high-luxury beauty brand in celebration of self-expression and ageless beauty. Auteur provides its users with a seamless experience in navigating through the website. You can learn so many things from this elegant website! Job well done!

What you can learn from this great website example

• Authentic and crisp images
• Awe-inspiring brand narrative and copywriting
• Smooth animations and transitions

40. Amino Mason

URL: https://www.aminomason.jp/

Amino Mason is combining the consumer-loving natural and personalization trends to create a range of hair products that provide a solution to individual hair care needs. This could be one of my favorites on this list. *Wink wink* Come check them out now!

What you can learn from this great website example

• Attention-grabbing content above the fold
• Creative web design layout
• Playful graphic designs

41. Björk and Berries

URL: https://eu.bjorkandberries.com/

Björk and Berries began as a small local project in northern Sweden with the desire to preserve the magic of our nature, its beauty, scents, and healing. Now they’re taking over the world with their story that is creatively expressed on their website. Definitely check this out!

What you can learn from this great website example

• Authentic and cinematic images
• Powerful narrative and copywriting
• Minimalistic and trendy web design

42. Pink Products

URL: https://pinkproducts.com/

Well, what can I say about this? This might be the pinkest website we have on the list. As you can see, they didn’t even hesitate to play with different tones of pink and it made the design very aesthetically pleasing. I love everything about this website, so check it out now too!

What you can learn from this great website example

• Awesome color palette
• Creative web design
• Visually pleasing

43. Headmasters

URL: https://www.headmasters.com/

This website looks like a page from a famous magazine. Headmasters surely knows how to display its strength to keep visitors engaged and try the salon as fast as possible. The beauty industry develops quickly, and Headmasters is continuously introducing new treatments, blow-dries, and coloring processes to keep you up to date on the newest trends and advances. 

What you can learn from this great website design

• Good choice of  color scheme 
• Interesting history of the business 
• Well-designed and functional 

44. NAF! Salon

URL: https://www.nafsalon.com/

Suppose you want a sleek mani, elaborate nail art, or something in between, NAF! Salon is here to help you. They take pride in their kickass nail talents, cheerful banter, excellent customer service, and catchy music. If you’re into an uncluttered website, I suggest looking for another one because this one has an overwhelming amount of information on every page. Nonetheless, they are dedicated to all things nails. Worth the try.

What you can learn from this great website design

• Unique approach to web design
• Pleasing color scheme 
• Readily accessible contact and location

45. Bella Lago Salon & Spa

URL: https://www.bellalagosalon.com/

I’m sure you’ll love how Bella Lago Salon & Spa has its Instagram account featured on the website. The posts from its account will make you in awe of how talented the workers are, and try the salon as long as you’re free. See why Bella Lago is an experience like no other in the Mooresville/Lake Norman Area.

What you can learn from this great website design

• Well-designed and functional 
• Fast-loading website 
• Full-page background images

46. BORN PRETTY

URL: https://www.bornprettystore.com/

A variety of products are available from BORN PRETTY, including stamping plates, gel polish, dip powder, and nail polish. Because of its glittering visuals and appealing graphic patterns, scrolling through this website will undoubtedly be pleasurable. What are you waiting for? Get the glitter and care your nails need!

What you can learn from this great website example

• Vibrant color palette
• Pretty product images
• Clean shop interface with a filter feature

47. Aesthentials

URL: https://aesthentials.com/

This is the website you want to visit if you enjoy bizarre things that celebrate individuality via apparel. In Aesthentials, style plays a significant part in the atmosphere. Bright colors will welcome you and make exploring the page much more enjoyable. You should avoid missing out on this one.

What you can learn from this great website example

• Pop-culture-inspired logo
• Lovely color palette
• Stylish typography

48. HeySilkySkin

URL: https://heysilkyskin.com/

HeySilkySKin is truly a fun website to visit. The pop of colors throughout the whole page will make you giggle and explore more on their site. They will help you take good care of your skin with the products they are selling and for sure, we all want that. Check them out now!

What you can learn from this great website example

• Fun color scheme
• Easy menu navigation
• Great use of white space

49. Little Crystals

URL: https://littlecrystals.com/

Little Crystals will definitely make you feel you should be bejeweled right now with their products. It will make you say that diamonds are really a girl’s best friend. I know every woman, will love their products and will entice them to buy one immediately. Design wise, the website has a luxurious and elegant feel to it. Great website!

What you can learn from this great website example

• Simple interface
• Minimalist color palette
• Easy navigation

50. The Korean Fashion

URL: https://www.thekoreanfashion.com/

If you love fashion and you like KPop, then The Korean Fashion is for you. This online shopping site will help you dress as your favorite idol. It will help you discover a lot of styles when it comes to fashion and style. It has a lot of white spaces that make the website look clean and neat. Awesome!

What you can learn from this great website example

• Great photographs
• Easy navigation
• Simple and straightforward design

51. RED AND GREEN CO.

URL: https://redandgreen.jp/

RED AND GREEN CO., LTD. is an apparel brand based in Shibuya, Tokyo. Skimming through this website is a whole new experience! You’ll definitely be in the mood to groove once you see the designer’s unique color scheme, cool interactive graphics, and entertaining motions. 

What you can learn from this great website example

• Unique and vibrant color scheme
• Cool and funky interactive graphics
• Lots of motion graphics throughout the website

52. Swanky Stylez

URL: https://swankystylez.com/#home

Swank Salon provides a pleasant, calming, and tranquil experience by playing a selection of music and inhaling diffused essential oils. This website fondly uses gray tones combined with white and light green texts. If you’ve never used grey as a color for your website, I hope this example  changes your mind. Grey is ambiguous and impartial since it is neither dazzling white nor overpowering black. It is the ultimate compromise. Grey is frequently utilized to create an appealing and contemporary atmosphere.

What you can learn from this great website design 

• Unique color scheme
• Modern font style
• Clear call-to-action buttons

53. Luxe Concept Salon

URL: https://www.luxeconceptsalon.com.au/

Luxe comprises a strong multinational team of stylists passionate about providing on-trend hairdressing techniques while maintaining a commitment to traditional trends. Get to know about this salon by visiting its stylish website. If you’re into stylish fonts, they have it too!

What you can learn from this great website design

• A unique approach to web design
• Pleasing color scheme 
• Stylish, attractive typography

54. David’s Salon

What you can learn from this great website design

• Clean and professional 
• Memorable web design 
• Creative concept!

55. Bella Lago Salon & Spa

URL: https://www.bellalagosalon.com/

I’m sure you’ll love how Bella Lago Salon & Spa has its Instagram account featured on the website. The posts from its account will make you in awe of how talented the workers are, and try the salon as long as you’re free. See why Bella Lago is an experience like no other in the Mooresville/Lake Norman Area.

What you can learn from this great website design

• Well-designed and functional 
• Fast-loading website 
• Full-page background images

56. Glossier

URL: https://www.glossier.com/

The Glossier website is very stylish and well-organized. When you visit the site, you’ll be surprised by how easy it is to get around. There is no stuff that makes you feel claustrophobic, just pure shopping joy. The designer did a good job and should be praised for it. Lastly, Glossier’s call-to-action buttons are easy to find and straight to the point!

What you can learn from this great website design

• Lots of white spaces
• Simple and neat web design
• Minimalist color scheme

57. Heyday

URL: https://www.heydayskincare.com/

The website of Heyday exhibits a visually appealing aesthetic with its well-curated selection of photos and thoughtfully chosen color palette. The inclusion of numerous photos by the designer is commendable, as it caters to our innate visual nature as human beings. Furthermore, the call-to-actions are elegantly shown at the beginning. Amazing!

What you can learn from this great website design

• Pastel style of color palette
• Large text for emphasis
• Nice image to entice the customers

BONUS – Here is my favorite template

Beauty Website Template

URL: https://mycodelesswebsite.com/try-theme/makeup-artist

Why this is such a great template:

• Clean design, great to turn visitors into customers
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

Checklist: 5 ways to make your beauty website beautiful and highly converting

1. Don’t break the 5-second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the back button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

2. Don’t confuse your visitor with too many call to actions

Great call to actions draw the attention of your visitors.

That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.

In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.

3. Design mobile-first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your website.

When designing your website, think about mobile design before you build your desktop website.

4. Watch people using your website without telling them what to do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be potential customers and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behavior:

• Did they follow the steps you expected them to?
• Did your website load fast enough?
• Was everything clear to them?

5. Collect real testimonials from real members

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.

Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

Growth hacking: 3 powerful strategies to promote your beauty website

1. Go viral with a viral give-away

Imagine.

You send your website to 5 friends. Who each sends it to 5 friends.

Now, these friends also send it to 5 friends.  Oh la la! Continue this loop for a while, and your website is actually going viral.

Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.

We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

3. Do a press release

Yikes! A press release? That’s not for your website, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.