Are you looking for the best beauty website examples? 

You came to the right place.

See, many people invest a lot of money to replicate the best websites.

They hire the best designers and the best developers. Although that definitely is a great strategy, I have a better one for you.

The best part? It’s free.

If you decide to purchase a tool I recommend, I earn a small commission from them at no extra cost to you.  If you do, thank you so much!

PS: This guide will help set up a beauty website from scratch.

1. How to build a beauty website
2. Best beauty website examples
3. Best beauty templates
4. Best hosting for beauty websites
5. Tips for beauty websites
6. beauty website design
7. beauty website FAQ
8. beauty website tutorial

The best beauty website designs

After visiting countless beauty websites we made some hard decisions. Here are the best 10 examples.

Here's how to get the most out of this article:

  1. Discover which themes are used by the best website examples
  2. Download the free PDF version of this guide
  3. Find a web designer who can build your website
  4. Find a marketing team to help you with SEO & digital marketing

1. Gintong Bukal

A pristine-looking website that uses the rule of thirds to place visuals and text. It radiates peace and tranquillity with its composition as well as colors.

Things we love about this web design

  • Animated arrows
  • Great visuals
  • User-friendly interface

2. The Village Spa

The Village Spa offers relaxation not only in their services but also in their website design! The minimalistic use of colors, fade-in visuals, and minimum text make this a visually appealing website that is easy to use.

Things we love about this web design

  • Animated links
  • Minimal theme
  • Pretty logo

3. Real Women Spa

Going through this spa website is delightful, to say the least. It elegantly uses rose pinks and whits to radiate a feminine vibe. It is simple yet beautiful.

Things we love about this web design

  • Animated icons
  • Great typography
  • Detailed contact information

4. Studio Sashiko

The color gray might be a bit boring but when it is paired with a rich blue, it shines in all its glory. Studio Sashiko strategically uses hints of rich blue along with a chassis of gray to stun its audience. Its sliding pictures make it even more of a visual treat.

Things we love about this web design

  • Creative logo
  • Minimalistic design
  • User-friendly

5. LAB salon and brow studio

Oh yes – this is a great one to study! This website clearly hired a professional designer. The typography matches perfectly with the chosen color scheme. The images used throughout this website make everything feel very professional.

What we love about this web design

  • Incredible images
  • Clear copywriting
  • Clean call to action buttons

6. Farmacia SS Annunziata

This cosmetic beauty website inspires me a lot because it uses multiple cool design styles. They use big pictures to cover their products. Alongside, I love their greyed-out background image.

What we love about this web design

  • Incredible images
  • Little text throughout the website
  • Clean design

7. Craft Skin Co

This beauty studio inspires me because it clearly chose a color scheme before it started designing. I love how light and breezy this website feels. Well done!

What we love about this web design

  • Very clean design
  • Nice color scheme
  • Great subtle typography

8. Plumped

Plumped is a US-based beauty website that has a great style. Definitely make sure to check this one out, as this entire design feels smooth and clean.

What we love about this web design

  • Clean design
  • Lots of whitespace
  • Great copywriting

9. Mina Dair

Want to know how to capture the attention of your visitor with a great image? Study this website’s examples. Oh yes – this is how you do it! Also, the copywriting throughout this website is very strong. They know how to convert visitors into customers.

What we love about this web design

  • Incredible images
  • Clean design
  • Nice and powerful color scheme

10. Beauty Room

Beauty Room is a studio based in Liberty Village. They chose a product featured background image which is quite different compared with the other ones in this list. Inspiring example!

What we love about this web design

  • Nice color scheme
  • Clean design
  • Unique web design style

BONUS – Here is my favorite template

Makeup Artist Template Website

Beauty Website Template


Why this is such a great template:

  • Clean design, great to turn visitors into customers
  • WordPress compatible, easy to customize
  • Free download if you’re a Divi member

Get started in 2 steps

1 ► Download your theme, click on the button above

2 ► Get a free domain with a one click Wordpress installation

BONUS: Elegant Themes


Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

  • Playful design
  • Clear call to actions
  • Great user experience

How to build a beauty website?

  1. Analyze the best examples on this page
  2. Make notes of what you like – and what you don’t like
  3. Design your own site with this drag & drop website builder (includes free themes) 

4. Publish your website with a cheap hosting plan (includes free domain + SSL)

Beauty website hosting

Where should I host my website?

After trying many hosting services we found 2 which stand out.

#1 Bluehost

 Great for hosting a single website
 Great support

#2 WPX Hosting

 Great for hosting multiple websites
 Free migrations

Beauty Website Best Practices

#1 Claim the right domain before it’s gone

#2 Spend your money wisely

Many people pay high hourly rates to web designers who use simple templates to build a website.

Don’t let that be you. Nowadays it’s easy to build and customize templates using drag & drop website builder. We recommend Divi, it’s great for beginners and allows you to customize everything.

Here's how to get the most out of this article:

  1. Discover which themes are used by the best website examples
  2. Download the free PDF version of this guide
  3. Find a web designer who can build your website
  4. Find a marketing team to help you with SEO & digital marketing

Checklist: 5 ways to make your beauty website beautiful and highly converting

1. Don’t break the 5-second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the back button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

2. Don’t confuse your visitor with too many call to actions

Great call to actions draw the attention of your visitors.

That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.

In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.

3. Design mobile-first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your website.

When designing your website, think about mobile design before you build your desktop website.

4. Watch people using your website without telling them what to do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be potential customers and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behavior:

  • Did they follow the steps you expected them to?
  • Did your website load fast enough?
  • Was everything clear to them?

5. Collect real testimonials from real members

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.

Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

Growth hacking: 3 powerful strategies to promote your beauty website

1. Go viral with a viral give-away


You send your website to 5 friends. Who each sends it to 5 friends.

Now, these friends also send it to 5 friends.  Oh la la! Continue this loop for a while, and your website is actually going viral.

Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.

We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you want to learn more about this:

3. Do a press release

Yikes! A press release? That’s not for your website, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.


What makes a good beauty website?

A beauty website should have a minimalistic design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a beauty website?

  1. Analyze the best examples on this page
  2. Make notes of what you like – and what you don’t like
  3. Design your own site with this drag & drop website builder 
  4. Publish your website with our recommended hosting platform.

How much does a beauty website cost?

A web designer will charge anywhere between $1800 and $4800 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on an entertainment website?

Your website will need at least the following pages: ‘Home, About us, Contact, Timetable. To create trust with your visitor it’s important to show lots of pictures and videos of your classes.




Get the best website examples to inspire you!