Best Makeup Artist Websites of 2021 | 17 Inspiring Examples

How to build a makeup artist website?

1. Analyze the best makeup artist websites on this page
   
2. Make notes of what you like – and what you don’t like
   
3. Design your own site with this drag & drop website builder (includes free themes) 

4. Publish your website with a cheap hosting plan (includes free domain + SSL)

1. Maria Charles

URL: https://mariacharles.co.uk/

Maria Charles has one of the most professional make up artist website examples I’ve ever seen. Wow – the images, the typography, the whitespace. Very inspirational website! 

What we love about this web design

• Amazing full screen background image
• Nice menu structure
• Great images

2. SE Beauty Studio

URL: https://se-beautystudio.de/

This web design is a great example. ofhow you should leverage a personal touch to create an instant connetion with your visitors. I also love how they split up their pricing in clear elements. Very convenient!

What we love about this web design

• Clear call to action above the fold
• Nice personal image
• Clear site structure

3. The Salon

URL: https://www.the-salon.com.au/

This beauty website chose for a background image slider which actually was a great choice. Normally I’m not a big fan of many movements above the fold, but here this was executed in a great way!

What we love about this web design

• Nice personal images
• Great menu overview
• Clear site structure

4. Annas Beauty Corner

URL: https://www.annasbeautycorner.se/

This website uses a clearly defined color scheme which is used throughout the entire website. But that’s not  it. You HAVE to see the scrolling animations as you scroll down this page. Because – oh my – they look incredible!

What we love about this web design

• Clean web design
• Nice scrolling objects. Love it!
• Lots of whitespace

5. LAB salon and brow studio

URL: https://labsalonandbrowstudio.com/

Oh yes – this is a great one to study! This website clearly hired a professional designer. The typography matches perfect with the chosen color scheme. The images used throughout this website make everything feel very professional.

What we love about this web design

• Incredible images
• Clear copywriting
• Clean call to action buttons

6. Farmacia SS Annunziata

URL: https://farmaciassannunziata1561.it/

This cosmetic beauty website inspires me a lot because it uses multiple cool design styles. They use big pictures to cover their products. Alongside, I love their greyed out background image.

What we love about this web design

• Incredible images
• Little text throughout the website
• Clean design

7. Craft Skin Co

URL: https://craftskinco.com/

This beauty studio inspires me because it clearly chose a color scheme before they started designing. I love how light and breezy this website feels. Well done!

What we love about this web design

• Very clean design
• Nice color scheme
• Great subtle typography

8. Plumped

URL: https://plumpedclt.com/

Plumped is a US based beauty website which has a great style. Definitely make sure to check this one out, as this entire design feels smooth and clean.

What we love about this web design

• Clean design
• Lots of whitespace
• Great copywriting

9. Mina Dair

URL: https://www.minadair.com/

Want to know how to capture the attention of your visitor with a great image? Study this website examples. Oh yes – this is how you do it! Also, the copywriting throughout this website is very strong. They know how to convert visitors into customers.

What we love about this web design

• Incredible images
• Clean design
• Nice and powerful color scheme

10. Beauty Room

URL: https://beautyroom.ca/

Beauty Room is a studio based in Liberty Village. They chose a product featured background image which is quite different compared with the other ones in this list. Inspiring example!

What we love about this web design

• Nice color scheme
• Clean design
• Unique web design style

11. Sara Beauty

URL: https://sarabeauty.co.uk/

I love this makeup artist example as it’s definitely designed with a conversion focused state of mind. The entire website points to their booking page, very nice!

What we love about this web design

• Nice color scheme
• Great images
• Clean web design

12. Khaila Nicole Makeup

URL: https://khailanicolemakeup.com/

This examples has some great shapes and funky images. I like how this website is both payflul and professional. Very inspring!

What we love about this web design

• Super clean design
• Great typography
• Very unique makeup artist website design

13. Makeup By Mel

URL: https://makeup-by-mel.com/

Admitted, it has to be your style, but this makeup artist does a great job of showing you how it’s done. 

What we love about web design

• Clear call to action above the fold
• Nice images
• Clean design

14. Makeover By Ruby

URL: http://makeoverbyruby.com/

Ruby Barua is a makeup artist based in Kolkata. She focuses on brides and created a beautiful portfolio doing so. Nice!

What we love about this web design

• Lots of social proof
• Nice web design style
• Great copywriting

15. Shiny Bob

URL: https://www.shinybob.se/

Oh yes. Shiny Bob isn’t your average type of makeup artist. Yet, it’s a great one to check out! 

What we love about this web design

• Bold logo
• Nice call to action through messenger
• Lots of social proof

BONUS – Here is my favorite template

VIEW THEME / DOWNLOAD

Makeup Artist Website Template

URL: https://mycodelesswebsite.com/try-theme/makeup-artist

Why this is such a great template

• Clean design, great to turn visitors into customers
• WordPress compatible, easy to customize
• Free download if you’re a Divi member

Get started in 2 steps

1 ► Download your theme, click on the button above

2 ► Get a free domain with a one click Wordpress installation

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

Makeup website hosting

Where should I host my makeup website?

After trying many hosting services we found 2 which stand out.

#1 Bluehost [learn more]

✓ Great for hosting a single website
✓ Cheap
✓ Great support

#2 WPX Hosting [learn more]

✓ Great for hosting multiple websites
✓ Free migrations

Makeup artist Website Best Practices

#1 Claim the right domain before it’s gone

#2 Spend your money wisely

Many makeup artists pay high hourly rates to web designers who use simple templates to build a website.

Don’t let that be you. Nowadays it’s easy to build and customize templates using drag & drop website builder. We recommend Divi, it’s great for beginners and allows you to customize everything.

Checklist: 5 ways to make your makeup artist website beautiful and highly converting

1. Showcase your work with great images

When you’re hiring someone to do something which is important to you, you want to make sure they do it right.

And sure, they can tell you they’re the best at what they do. B

ut wouldn’t it be better to see some proof?

Your visitors think just like this. That’s why you need to establish social proof by showcasing previous projects with great images.

When it comes to creating social proof, more is better. This goes for the entire makeup artist industry.

2. Collect real testimonials from real clients

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients in the makeup artist industry.

Don’t write them yourself, don’t ask your friends to write them. They’ll feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

3. Design mobile first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your makeup artist business.

When designing your website, think about the mobile design before you build your desktop website.

4. Don’t break the 5 second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

5. Don’t confuse your visitor with too many call to actions

Great call to actions draw the attention of your visitors.

That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.

In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.

Growth hacking: 5 powerful strategies to promote a makeup artist website

1. Target hot traffic with retargeting ads

Imagine.

A potential client is looking for makeup artist services and stumbled upon your website. But after scrolling through your website for 30 seconds, he or she got a phone call from a friend. After calling for 20 minutes they forgot about your website and they close down their computer.

Auch.

That’s why I use retargeting advertisements to bring back these lost leads.

This will enable you to display advertisements to people who visited your website.

Just install a Facebook pixel on your website to target all your website visitors with an advertisement on Facebook or Instagram.

2. Outsource your social media management

Back in 2015 social media could have an enormous impact in your business. Nowadays, not so much.

There’s way more competition than before. That being said, it can still be done. You just need to be consistent.

That’s where most businesses fail. They handle the social media themselves. For a while. And then they forget about it.

That’s why I recommend you to have a look at Fiverr. It’s a platform which allows you to hire professionals overseas. They’re seriously good – and cheap! The past few years I hired multiple professional digital marketing experts for as little as $100 per month.

3. Collect email addresses from your visitors

Did you know 98% of your website visitors never return? That’s a shame. Leverage an email capture tool which allows you to collect the email address of your visitors. This way, you’re able to reach out to them in the future.

Getting someone to visit your website is one thing. Getting them to do business with you is the next one.

Make it easy. Add a ‘discuss your project’ contact form to enable them to get in touch with you. Once they’re on your email list, send them automated emails eerie now and then.

4. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

5. Experiment with offline marketing

Here’s one I absolutely love. If you send cold emails to potential clients, probably 10% or less will open it. Now what if you change that to physical letters? That’s more like 90%.

Now I don’t want you to write the entire sales letter by hand, simply the name+address on the envelope will do.  

Bonus tip: I’d recommend you to buy coloured envelopes, as they get noticed better and will increase your open rate.

FAQ

What makes a good makeup artist website?

A great makeup artist design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a makeup artist website?

1. Analyze the best examples on this page
   
2. Make notes of what you like – and what you don’t like
   
3. Design your own site with this a drag & drop website builder 
4. Publish your website with our recommended hosting platform.

How much does a makeup artist website cost?

A webdesigner will charge anywhere between $1500 and $5000 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a makeup artist website?

Your website will need at least the following pages: ‘Home, About us, Contact, Portfolio’. To create trust with your visitor it’s important to show lots of pictures about your team and your latest projects.