Best Fashion Websites of 2023 | 52 Examples + Templates

1. Maison Ullens

https://us.maisonullens.com

A very clean and tidy website, Maison Ullens stands out in simplicity. Their fashion is nicely displayed and the image above the fold perfectly fits for a fashion house. Very classy!

Things we love about this web design

• Lots and lots of whitespace
• Muted colors and little text focus attention on items for sale
• Cute loading animation

2. SICK⑦

https://sick7.com/

SICK⑦ is a brand of self-embodiment. This website simply creates its own expression – definitely a fresh and original design you can take inspiration from.

Things we love about this web design

• Unique and original web design
• Photos in the gallery change every scroll
• Simple and modern shop interface

3. NA-KA 

https://www.pixpa.com/example/preview/?designid=276&url=https://www.labelnaka.com

Wow! That is all I can say about this website’s design. I love how modern and trendy the color palette that they use for it. The neutral tone blends well with the spaces giving it a more neat and sleek appearance that matches their aesthetic well. The website just looks high-quality and beautiful.

Things we love about this web design

• Consistent font style – very easy to read
• Stylish shop catalog
• Modern web design

4. Vogue Talents

https://voguetalents.vogue.it/en

Vogue Talents was launched in September 2009 thanks to the intuition and foresight of Franca Sozzani. This website is literally a whole new experience with its groundbreaking design and creativity.

Things we love about this web design

• Innovative user experience
• Futuristic concepts and designs
• Awesome homepage – 3D animation, sound effects, interactive interface

5. Lyst

https://www.lyst.com/denim-report/

Lyst is an interactive platform that visualizes the change in denim trends over the last 10 years as well as global insight. Visitors will definitely enjoy scrolling through this website as it offers lots and lots of amazing web design elements.

Things we love about this web design

• Playful and colorful web design
• Awesome scrolling animations
• Heaps of dynamic graphic layouts

6. SYAN

https://syan-tokyo.com/

Get ready for a visual treat at SYAN. This website welcomes you with a unique image slider layout above the fold. And of course, the charm doesn’t end there. You shouldn’t miss out on this one.

Things we love about this web design

• Minimalistic web design
• Cool and refreshing color scheme
• Visually-pleasing images

7. Julemont

https://julemont-watches.com/en

Julemont pushes the boundary of aesthetics not just on its products but on its web design as well. Starting off with an introduction video showing Julemont’s passion for meticulous production and aesthetic design, this definitely inspires visitors and builds connections with them.

Things we love about this web design

• Bold and elegant color scheme
• Sleek web design
• Smooth scrolling animations

8. Oh My Eyes

https://ohmyeyes.shop/

Oh My Eyes was born out of the idea to create a quality eyewear brand that goes against the fast-fashion cycle. What’s really impressive about this website is that you get to “virtually” try their sunglasses on. Check it out and see this awesome feature for yourself!

Things we love about this web design

• Fresh and modern web design
• “Virtual try-on” feature
• High-quality product images

9. Studio Lamadone

https://www.lamadone.studio/

Voguish, minimalistic, and modern – these are the words that best describe Studio Lamadone’s web design. We can definitely learn so many things from this awesome website!

Things we love about this web design

• Stylish image slider on the home page
• Cool mouseover effect on the “Projects” page
• Modish page layout of individual projects

10. Norwegian Rain & T-Michael

https://norwegianrain.jp/

This website hosts two modern brands from Norway and it definitely brings out the best of both worlds. If you’re looking for a website with a great branding style, minimalistic designs, and exquisite images, this is it!

Things we love about this web design

• Subtle scrolling animations
• Modish and modern web design
• Clean shop catalog interface

11. NIGHTHAWKS

https://www.nighthawks-fk.com/

NIGHTHAWKS is a progressive retailer based in Fukuoka, Japan. Looking for a website that oozes with confidence and has that hip and trendy vibe? Look no further because NIGHTHAWKS got you covered.

Things we love about this web design

• Cool model visuals
• Neutral color scheme makes the item collection stand out
• Clean and modern shop interface

12. Exhibition

https://www.exhibition-magazine.com/

Fashion and its specific subjects, at the intersection of know-how and cultures, are the focus of the Exhibition. This website brings together cultural branding, innovative storytelling, and artistic community, creating connections with its audience.

Things we love about this web design

• Stylish graphic designs
• Featured big brands that they have worked with
• Engaging content above the fold – contrasting colors catch the viewer’s attention

13. Lunya

https://lunya.co/

Lunya is your daily reminder to find beauty in the everyday. This website displays the beauty of the everyday life of empowered women in comfortable and flattering sleepwear and leveraging fun copywriting to boot!

Things we love about this web design

• Chic images and colors
• Engaging and witty copywriting
• Efficient design of the shop catalog

14. Dormeuil

https://www.capsule.dormeuil.com/

From the quest for the most precious fibers to the production of luxury fabrics. Dormeuil wants to be the privileged intermediary of exceptional tailors. A century-old house woven into history that chooses assumed modernism.

Things we love about this web design

• Seamless user experience
• Sleek lookbook design and page transitions
• Muted color scheme look visually pleasing

15. Collagerie

https://www.collagerie.com/

Collagerie is your shortcut to style. Expertly curating the best of fashion, interiors, beauty, and lifestyle. This website celebrates shopping at every price point, bringing you an innovative way to discover things you’ll love.

Things we love about this web design

• Unique and funky graphic layouts
• Varying color schemes
• Creative mood board designs

16. Parks Management

https://parks-tokyo.com/

Parks Management should be one of the top websites on your list if you’re looking for a fresh web design, incorporating new experiences for users and a seamless design that does the website a favor.

Things we love about this web design

• Scrolling animations that make the images and texts seem like they’re floating
• Visually-pleasing “Biography” pages
• Minimalistic and modern web design

17. RED AND GREEN CO., LTD

https://redandgreen.jp/

RED AND GREEN CO., LTD. is an apparel brand based in Shibuya, Tokyo. Skimming through this website is a whole new experience! You’ll definitely be in the mood to groove once you witness this website’s coolness.

Things we love about this web design

• Unique and vibrant color scheme
• Cool and funky interactive graphics
• Lots of motion graphics throughout the website

18. Revolt

https://www.rvlt.net/

Revolt has proudly and consistently collaborated with key names across the Internet, identifying and mastering a new paradigm of influencer clothing. This website boasts both innovative approaches to talent strategy and the modern creative flair of stylistic direction. Cool!

Things we love about this web design

• Subtle yet cool scrolling animations
• Trendy and hip images and graphics
• Energetic and bold web design

19. La Cambre-Mode[s]

https://lacambremodes.be/en/

La Cambre-Mode[s] was created in 1986 as the Fashion design department of the Ecole nationale supérieure des arts visuels of La Cambre – a Brussels-based School of art and design. Featuring creative content from the get-go, it’ll definitely pique every visitor’s interest.

Things we love about this web design

• Original and engaging content above the fold
• Unconventional yet captivating product images
• Fashionable typography

20. Vince Sirico

https://www.vincesirico.com/

Having immersed himself in the footwear industry, fashion photographer, Vince Sirico, now captures imagery for fashion labels and footwear companies throughout various settings. Having clients like Adidas, Finish Line, and Reebok featured from the get-go definitely leaves you an impression that this is only the beginning of an awesome journey.

Things we love about this web design

• Featured famous clients and brands
• Cool portfolio layout
• Smooth color shift in every page section

21. The Canvas Agency

https://thecanvasagency.com/

The Canvas Agency’s roster of artists has come together to create a coven of impassioned, imaginative humans with a focus on unique aesthetics’ that stand out and inspire. This website has a lot in store for you, ranging from illustrations and graphic designs to photography and aesthetics!

Things we love about this web design

• Inspiring and well-thought-out illustrations
• Unique arrangement of visual media
• Subtle text and scrolling animations

22. Cubitts

https://cubitts.com/

Welcome to a world of ingenious branding. Yes, this is what makes this website stand out. And aside from its great narrative, this website has this contemporary vibe going on in its design. And I must say, the design does the website a favor. Awesome!

Things we love about this web design

• Clean and minimalistic web design
• Aesthetic images
• Efficient and well-designed catalog

23. Marysia 

https://marysia.com/

Remember Marysia during your next sunny getaway. They sell women’s swimwear and attire that is ideal for lazing by the pool or ocean. Their clothing is fashionable and breathable for hot temperatures. Visit the website to see how pretty everything is! 

Things we love about this web design

• Long-scroll homepage generates more website traffic
• Organized design
• Vintage-style images and illustrations

24. Toteme

https://int.toteme-studio.com/

Totême is a style universe with a singular aesthetic. Based in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition. Inspired by women’s lives and needs, the ambition is to define a dress code and wardrobe that backs their purpose.

Things we love about this web design

• Visually-satisfying line details
• White space makes the images and colors pop even more
• Original web design

25. Goodfight

https://www.goodfight.shop/

Goodfight is a Los Angeles-based fashion lifestyle brand and creative studio. And yes, they are really living up to their name. You shouldn’t miss out on this one!

Things we love about this web design

• Cool image slideshow on the one-pager homepage
• Top-notch visuals and photography
• Remarkable “Archive” page

26. Face to Face Style

https://www.facetofacestyle.com/

Femininity in color and creativity, made in Italy. Face to Face Style is the combination of cool style and women empowerment, enhancing the positive energy and personality of the web design.

Things we love about this web design

• Cute varying colors
• Fresh product page design
• Simple yet playful design

27. Nostalgia for the Future

https://nostalgia.preciosacomponents.com/

When contemporary feels out of touch and reality feels a little too real, we are left in a kind of no man’s land, caught between longing for a simpler time and dreaming about a more inspiring future. This is where Nostalgia for the Future comes in, taking us into a world of aesthetic time travel.

Things we love about this web design

• Skillfully-produced video above the fold
• Awesome mouseover effect on call-to-action buttons
• Powerful copywriting

28. Gal Sadirova

https://galsadirova.com/

From the very moment you first lay your eyes on this website, you’d know this website has so much to offer you. From sleek visual media transitions and scrolling animations to top-notch videos and fashionable designs.

Things we love about this web design

• Video above the fold zooms out upon scrolling – amazing effect
• Fashionable web design
• Cool scrolling animations

29. Humankind

http://humankindmgmt.com/

Based in Montreal, Humankind represents inspiring people. Deeply rooted in the creative community, inclusiveness, diversity, purpose, and authenticity are beliefs that drive them to go beyond mere appearances.

Things we love about this web design

• Visually-pleasing slideshow on the one-pager homepage
• Strong visuals on the gallery
• Insightful model portfolio

30. Mercenaire

https://www.mercenaire.com/

Mercenaire is a multi-disciplinary artist agency working with brands to execute their vision. From fashion and accessory design to photography, film, influencer strategy, or podcasting, they provide their clients with the tools for their ideas to come to life.

Things we love about this web design

• Whimsical animation above the fold
• Amazing 3D logo
• Unique and fancy font style

31. Sassi Holford

https://sassiholford.com/

The Sassi Holford label has become synonymous with luxury fashion. Designer Sassi herself is an icon of British style and is firmly established in the high-end market through her innovative design. I love the typography on this one!

Things we love about this web design

• Typography makes use of bold texts and outline fonts
• Subtle scrolling animations
• Superb image choice on the shop

32. Marie Sixtine

https://marie-sixtine.com/

Marie Sixtine starts off with a lovely image slider above the fold, accompanied by a clear call-to-action button in every image. If you’re looking for a website that displays wonderful visuals from their models in a more personal way, this is it.

Things we love about this web design

• Friendly photos build connections with visitors
• Videos are integrated into the shop catalog
• Simple and modern web design

33. Akris

https://eu.akris.com/

Akris is an international fashion house founded in 1922 in St. Gallen, Switzerland. Creative director Albert Kriemler designs sleek and effortless clothes for a discerning global clientele of women with purpose. 

Things we love about this web design

• Wide range of imagery
• Featured stories, blogs, and news
• Stylish web design

34. Anna Eshwood Online Academy

https://annaeshwood.com/

Anna Eshwood Online Academy provides a profound understanding of haircutting skills with a mission to create cultural movement inside the profession. This website creates a functional design following the rules of minimalism.

Things we love about this web design

• Contemporary and minimalistic images
• White space gives the website have a cleaner look
• Modern web design

35. Carl Edmond

https://carledmond.com/

Carl Edmond is a Swedish watch brand characterized by Scandinavian design and Swiss craftsmanship. This website has that distinctive minimalistic look that is easy on the eye. The design really lets you enjoy every moment as you scroll throughout the website.

Things we love about this web design

• Cool and minimalistic web design
• Featured video below the fold
• Engaging copywriting

36. Gabriel Matula

https://www.gabrielmatula.com/

Gabriel Matula is a professional photographer, designer, and content creator from Buenos Aires, now based in Europe. Scrolling through this website is like skimming through a fashion magazine. Definitely check this website out if you’re looking for an awesome portfolio inspiration.

Things we love about this web design

• Visual media is given more focus
• Simple “About” page
• Wide range of portrait photography

37. Taylor Stitch

https://www.taylorstitch.com/

When you land on this website’s homepage, it immediately feels welcoming and cozy. Taylor Stitch is an online modern menswear shop that takes a unique and environmentally-conscious approach to its clothing design and manufacturing process. A truly inspiring website!

Things we love about this web design

• Powerful branding and copywriting voice
• Fancy typography
• Captivating neutral color scheme

38. Julien Fortuit Agency

https://www.julienfortuitagency.com/en/

Julien Fortuit is a veteran of the luxury brand industry, a Business Developer and Inside-Out Coach helping clients take control of their future – by becoming aficionados of common sense. If you think you know the maximum potential of a design with graphic illustrations as the main visuals of a website – you’re greatly missing out because this website takes it to the next level!

Things we love about this web design

• Attention-grabbing typography
• Playful yet professional graphic animations
• Captivating soft color scheme

39. Corvari

https://www.corvari.it/

Since 1968, Corvari has been creating collections for men and women, custodians of a high-quality treasure built thanks to the vivacity of mind and the wisdom of hands. This website is a collaboration of vintage-style aesthetics and modern web design factors that makes this website as elegant as ever.

Things we love about this web design

• Images pop up on the menu
• Smooth scrolling animations 
• Modish and trendy layout desgns

40. PHENOMENA

https://phenomena.com.mx/

PHENOMENA is a fashion project that plans to rethink how people use fashion, how people use their garments, and to make fashion about people’s own bodies. A notable feature about this website is that it takes inspiration from what’s popular these days which does the website’s concept a favor because we are all for artistic and creative representation!

Things we love about this web design

• Trendy graphic designs
• Unique write-up layouts
• Inspiring and artistic images

41. Ivan Toma

https://www.ivantoma.com/

Ivan Toma creates exquisite furniture pieces full of Italian charm and luxury. This website’s design works for those who love timeless designs with a marked sense of elegance. Combining classical elements and modern design to create a unique style.

Things we love about this web design

• Luxurious concept – colors, typography, copywriting, images
• Aesthetic page transitions 
• Clean and elegant image slider on the “Collection” page

42. Galia Lahav

https://www.galialahav.com/

Galia Lahav takes pride in being one of the leading companies able to offer custom couture gowns without physically meeting their customers thanks to the unique technology they developed. Bold colors, luxurious images, and personalized copywriting – this website got you covered!

Things we love about this web design

• Black and white color gives the website a more luxurious look
• Attention-grabbing video above the fold
• New colors introduced are put into the spotlight

43. Only Natural Diamonds

https://www.naturaldiamonds.com/for-moments-like-no-other/

Only Natural Diamonds celebrates the wonders, beauty, and integrity of natural diamonds and why they are the timeless embodiment and expression for moments like no other. This website is just what you need if you’re looking for a website that has cute, energetic, fancy, and relaxed vibes.

Things we love about this web design

• Wide range of image concepts
• Awesome storytelling and copywriting
• Smooth scrolling animations

44. Public Library

https://publiclibrary.co.nz/

Established in 2008, Public Library specializes in brand management, trend forecasting, PR, events, content creation, social media, and showroom representation. Covering everything from fashion and design to content and aesthetics, this website offers a fresh approach to modern web design.

Things we love about this web design

• Chic and in-vogue web design
• Cool strikethrough mouseover effect
• Strong and bold color scheme

45. Carine Roitfeld

https://www.carineroitfeld.com/

Elegant, intimate, and mysterious – these are the words that best describe Carine Roitfeld. This website welcomes you with a black and white video of “lovers” being intimate with each other. This gives a sense of passion and connection with the visitors which, I tell you, is very effective in building trust with potential clients.

Things we love about this web design

• Enticing video above the fold
• Elegant “voice” of copywriting
• Smooth scrolling animations throughout the website

46. The Bespoke Corner

https://thebespokecorner.com/

With a history dating back close to twenty years, The Bespoke Corner believes in quality over quantity and that there is still a place for romance and connection with garments. This website will leave you with a great first impression thanks to the image above the fold. Smooth!

Things we love about this web design

• Cute stitch line detail beside texts
• Clear and crisp images
• Featured press reviews

47. Kawano Shinjuku

https://www.kawanoshinjuku.com/

The homepage of Kawano Shinjuku is like the opening sequence of a fantasy movie you love as a child. Wonderful 3D animation! Visitors will really love scrolling back and forth and exploring more of the website’s pages.

Things we love about this web design

• Interactive 3D graphics
• Amazing page transitions
• Dark theme makes the website have a more elegant look

48. Deplace Maison

https://www.deplacemaison.com/

If the website above gives off a fantasy-like concept, Deplace Maison also stands out in its own way. Deplace Maison incorporates cartoonish details on product images which is unique to this website. Seriously, check this website out!

Things we love about this web design

• Creative product images
• Text crawler and scrolling animations
• New and original product page design

49. Wild Wagon

https://www.wildwagon.co.nz/

Like all great journeys, life should be one of adventure. Of passion, discovery, and your heart leading the way. Wild Wagon was born from this idea; the spirit of creativity and a yearning for something more.

Things we love about this web design

• Intricately designed product pages
• Neutral color scheme
• Beautiful images on the lookbook

50. House of Borel

http://imm-g-prod.com/houseofborel/#/

House of Borel embodies the lifestyle of the culturally creative. You’d be amazed by the experience that awaits you on this website. Definitely visit this website and see it for yourself!

Things we love about this web design

• Mind-blowing user experience
• Great storytelling
• Unique and inventive web design

BONUS – Here is my favorite template

Makeup Artist Template

URL: https://mycodelesswebsite.com/try-theme/fashion

Why this is such a great template:

• Clean design, great to turn visitors into customers
• WordPress compatible, easy to customize
• Free download if you’re a Divi member

🚀 Click on the blue button to download – or ask a web designer to help you

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.

Checklist: 5 ways to make your fashion website beautiful and highly converting

1. Don’t break the 5-second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

2. Don’t confuse your visitor with too many call to actions

Great call to actions draw the attention of your visitors.

That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.

In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.

3. Design mobile first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your fashion website.

When designing your website, think about mobile design before you build your desktop website.

4. Watch people using your website without telling them what to do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behavior:

• Did they follow the steps you expected them to?
• Did your website load fast enough?
• Was everything clear to them?

5. Collect real testimonials from real members

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.

Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

Growth hacking: 3 powerful strategies to promote your fashion website

1. Go viral with a viral give-away

Imagine.

You send your website to 5 friends. Who each send it to 5 friends.

Now, these friends also send it to 5 friends.  Oeh la la! Continue this loop for a while, and your website is actually going viral.

Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.

We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

3. Do a press release

Yikes! A press release? That’s not for your website, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your SEO. The more websites mention you on their website, the higher you’ll rank in the search engine.

FAQ

What makes a good fashion website?

A great fashion website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a fashion website?

1. Analyze the best fashion websites on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes) 
4. Publish your website with a cheap hosting plan (includes free domain + SSL)

How much does a fashion website cost?

A fashion website will cost you anywhere between $1200 and $5000. Of course, it’s cheaper to do it yourself. Have a look at the tools I recommend in this article to get started for under $100.