Definitive guide
Best Fashion Websites of 2025 | 51 Examples
Start Building →
View Examples →
👋 My Experience With Fashion Web Design
Hi – it’s Ralph here 👋 In the past 10 years, I’ve designed 20+ websites for fashion companies. What I learned over the years building websites for fashion companies:
1. Lookbooks
Build online lookbooks to promote the records of seasonal collections and styling ideas on the site. I use interactive elements such as hotspots that will direct users back to the products’ pages upon clicking.
2. Loyalty Programs
I recommend the use of loyalty programs so that those repeat customers will be retained and encourage brand loyalty. Make use of points-based systems which are also better accompanied by some special deals and prices.
3. E-commerce Integration
Ensure a smooth visit for purchasing goods that involves secure and fast checkouts and various payment modes. Introduce a checkout flow using a shopping cart plus an add-on called the progress bar.
Focus on this, and you’ll be fine.
PS: I suggest taking a look at the website examples below. Get inspired by their designs and see which website builders they’ve used. Best of luck!
👋 How I curated this list
Welcome friendly stranger! You’re looking for some inspiring website examples. You found the right page.
About me
My name is Ralph de Groot. I’m the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
How I curated this list
Once a year I collect 500 website examples to create/update this article. I create a shortlist which I send to my team of web designers. Together, we vote to determine the order of this list.
Next to that, I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.

1. Vogue Talents
https://voguetalents.vogue.it/en
Vogue Talents was launched in September 2009 thanks to the intuition and foresight of Franca Sozzani. This website is literally a whole new experience with its groundbreaking design and creativity.
Things we love about this web design
- Innovative user experience
- Futuristic concepts and designs
- Awesome homepage – 3D animation, sound effects, interactive interface
🚀 Here's the website builder I recommend to replicate this website
2. Lyst
https://www.lyst.com/denim-report/
Lyst is an interactive platform that visualizes the change in denim trends over the last 10 years as well as global insight. Visitors will definitely enjoy scrolling through this website as it offers lots and lots of amazing web design elements.
Things we love about this web design
- Playful and colorful web design
- Awesome scrolling animations
- Heaps of dynamic graphic layouts
🚀 Here's the website builder I recommend to replicate this website
3. SYAN
Get ready for a visual treat at SYAN. This website welcomes you with a unique image slider layout above the fold. And of course, the charm doesn’t end there. You shouldn’t miss out on this one.
Things we love about this web design
- Minimalistic web design
- Cool and refreshing color scheme
- Visually-pleasing images
🚀 Here's the website builder I recommend to replicate this website
4. Julemont
https://julemont-watches.com/en
Julemont pushes the boundary of aesthetics not just on its products but on its web design as well. Starting off with an introduction video showing Julemont’s passion for meticulous production and aesthetic design, this definitely inspires visitors and builds connections with them.
Things we love about this web design
- Bold and elegant color scheme
- Sleek web design
- Smooth scrolling animations
🚀 Here's the website builder I recommend to replicate this website
5. SICK⑦
SICK⑦ is a brand of self-embodiment. This website simply creates its own expression – definitely a fresh and original design you can take inspiration from.
Things we love about this web design
- Unique and original web design
- Photos in the gallery change every scroll
- Simple and modern shop interface
🚀 Here's the website builder I recommend to replicate this website
6. NA-KA
Wow! That is all I can say about this website’s design. I love how modern and trendy the color palette that they use for it. The neutral tone blends well with the spaces giving it a more neat and sleek appearance that matches their aesthetic well. The website just looks high-quality and beautiful.
Things we love about this web design
- Consistent font style – very easy to read
- Stylish shop catalog
- Modern web design
🚀 Here's the website builder I recommend to replicate this website
7. Oh My Eyes
Oh My Eyes was born out of the idea to create a quality eyewear brand that goes against the fast-fashion cycle. What’s really impressive about this website is that you get to “virtually” try their sunglasses on. Check it out and see this awesome feature for yourself!
Things we love about this web design
- Fresh and modern web design
- “Virtual try-on” feature
- High-quality product images
🚀 Here's the website builder I recommend to replicate this website
8. Studio Lamadone
Voguish, minimalistic, and modern – these are the words that best describe Studio Lamadone’s web design. We can definitely learn so many things from this awesome website!
Things we love about this web design
- Stylish image slider on the home page
- Cool mouseover effect on the “Projects” page
- Modish page layout of individual projects
🚀 Here's the website builder I recommend to replicate this website
9. Norwegian Rain & T-Michael
This website hosts two modern brands from Norway and it definitely brings out the best of both worlds. If you’re looking for a website with a great branding style, minimalistic designs, and exquisite images, this is it!
Things we love about this web design
- Subtle scrolling animations
- Modish and modern web design
- Clean shop catalog interface
🚀 Here's the website builder I recommend to replicate this website
10. YSL
The YSL website reflects the brand’s bold, luxurious, and contemporary elegance. The design has a minimalist, yet luxurious feel, with a focus on high-quality visuals and smooth interactions. The overall tone is sophisticated, with a chic, fashion-forward edge.
Things we love about this web design
- Subtle scrolling animations
- Modish and modern web design
- Clean shop catalog interface
🚀 Here's the website builder I recommend to replicate this website
11. NIGHTHAWKS
https://www.nighthawks-fk.com/
NIGHTHAWKS is a progressive retailer based in Fukuoka, Japan. Looking for a website that oozes with confidence and has that hip and trendy vibe? Look no further because NIGHTHAWKS got you covered.
Things we love about this web design
- Cool model visuals
- Neutral color scheme makes the item collection stand out
- Clean and modern shop interface
🚀 Here's the website builder I recommend to replicate this website
12. Exhibition
https://www.exhibition-magazine.com/
Fashion and its specific subjects, at the intersection of know-how and cultures, are the focus of the Exhibition. This website brings together cultural branding, innovative storytelling, and artistic community, creating connections with its audience.
Things we love about this web design
- Stylish graphic designs
- Featured big brands that they have worked with
- Engaging content above the fold – contrasting colors catch the viewer’s attention
🚀 Here's the website builder I recommend to replicate this website
13. Lunya
Lunya is your daily reminder to find beauty in the everyday. This website displays the beauty of the everyday life of empowered women in comfortable and flattering sleepwear and leveraging fun copywriting to boot!
Things we love about this web design
- Chic images and colors
- Engaging and witty copywriting
- Efficient design of the shop catalog
🚀 Here's the website builder I recommend to replicate this website
14. Dior
https://www.dior.com/en_int/fashion
Dior’s website evokes sophistication, timeless elegance, and the refined opulence the brand is known for. The design has a delicate balance between modernity and classic luxury, showcasing Dior’s rich heritage while embracing contemporary aesthetics. The layout prioritizes minimalism with plenty of white space, allowing the brand’s iconic fashion, beauty, and accessories to take center stage.
Things we love about this web design
- Seamless user experience
- Sleek lookbook design and page transitions
- Muted color scheme look visually pleasing
🚀 Here's the website builder I recommend to replicate this website
15. Collagerie
Collagerie is your shortcut to style. Expertly curating the best of fashion, interiors, beauty, and lifestyle. This website celebrates shopping at every price point, bringing you an innovative way to discover things you’ll love.
Things we love about this web design
- Unique and funky graphic layouts
- Varying color schemes
- Creative mood board designs
🚀 Here's the website builder I recommend to replicate this website
16. Parks Management
Parks Management should be one of the top websites on your list if you’re looking for a fresh web design, incorporating new experiences for users and a seamless design that does the website a favor.
Things we love about this web design
- Scrolling animations that make the images and texts seem like they’re floating
- Visually-pleasing “Biography” pages
- Minimalistic and modern web design
🚀 Here's the website builder I recommend to replicate this website
17. FENDI
through this website is a whole new experience! You’ll definitely be in the mood to groove once you witness this website’s coolness.
Things we love about this web design
- Unique and vibrant color scheme
- Cool and funky interactive graphics
- Lots of motion graphics throughout the website
🚀 Here's the website builder I recommend to replicate this website
18. La Cambre-Mode[s]
La Cambre-Mode[s] was created in 1986 as the Fashion design department of the Ecole nationale supérieure des arts visuels of La Cambre – a Brussels-based School of art and design. Featuring creative content from the get-go, it’ll definitely pique every visitor’s interest.
Things we love about this web design
- Original and engaging content above the fold
- Unconventional yet captivating product images
- Fashionable typography
🚀 Here's the website builder I recommend to replicate this website
19. Vince Sirico
Having immersed himself in the footwear industry, fashion photographer, Vince Sirico, now captures imagery for fashion labels and footwear companies throughout various settings. Having clients like Adidas, Finish Line, and Reebok featured from the get-go definitely leaves you an impression that this is only the beginning of an awesome journey.
Things we love about this web design
- Featured famous clients and brands
- Cool portfolio layout
- Smooth color shift in every page section
🚀 Here's the website builder I recommend to replicate this website
20. Moët Hennessy Louis Vuitton (LVMH)
Moët Hennessy Louis Vuitton–more commonly known as Louis Vuitton—has an impressive website. The website exhibits the class and character Louis Vuitton’s line of clothing is known for.
I was quite surprised at how big the website is, which the company has organized through its menu. The website’s drop-down menu makes it easy to appreciate the extensive content of the website, which is grouped into various sections. One gets to see through this the planning that went into ensuring a smooth navigation for its users.
Then there are beautiful images and videos above the fold that make the website more engaging. There are a lot of interesting reads on the website, which one could enjoy according to one’s chosen language.
Real-time stock shares are highlighted at the top of the menu along with search and accessibility options. It’s a website geared towards a pleasant user experience.
🚀 Here's the website builder I recommend to replicate this website
21. Cubitts
Welcome to a world of ingenious branding. Yes, this is what makes this website stand out. And aside from its great narrative, this website has this contemporary vibe going on in its design. And I must say, the design does the website a favor. Awesome!
Things we love about this web design
- Clean and minimalistic web design
- Aesthetic images
- Efficient and well-designed catalog
🚀 Here's the website builder I recommend to replicate this website
22. Marysia
Remember Marysia during your next sunny getaway. They sell women’s swimwear and attire that is ideal for lazing by the pool or ocean. Their clothing is fashionable and breathable for hot temperatures. Visit the website to see how pretty everything is!
Things we love about this web design
- Long-scroll homepage generates more website traffic
- Organized design
- Vintage-style images and illustrations
🚀 Here's the website builder I recommend to replicate this website
23. Toteme
https://int.toteme-studio.com/
Totême is a style universe with a singular aesthetic. Based in Stockholm, the label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition. Inspired by women’s lives and needs, the ambition is to define a dress code and wardrobe that backs their purpose.
Things we love about this web design
- Visually-satisfying line details
- White space makes the images and colors pop even more
- Original web design
🚀 Here's the website builder I recommend to replicate this website
24. Goodfight
Goodfight is a Los Angeles-based fashion lifestyle brand and creative studio. And yes, they are really living up to their name. You shouldn’t miss out on this one!
Things we love about this web design
- Cool image slideshow on the one-pager homepage
- Top-notch visuals and photography
- Remarkable “Archive” page
🚀 Here's the website builder I recommend to replicate this website
25. Face to Face Style
https://www.facetofacestyle.com/
Femininity in color and creativity, made in Italy. Face to Face Style is the combination of cool style and women empowerment, enhancing the positive energy and personality of the web design.
Things we love about this web design
- Cute varying colors
- Fresh product page design
- Simple yet playful design
🚀 Here's the website builder I recommend to replicate this website
26. Nostalgia for the Future
https://nostalgia.preciosacomponents.com/
When contemporary feels out of touch and reality feels a little too real, we are left in a kind of no man’s land, caught between longing for a simpler time and dreaming about a more inspiring future. This is where Nostalgia for the Future comes in, taking us into a world of aesthetic time travel.
Things we love about this web design
- Skillfully-produced video above the fold
- Awesome mouseover effect on call-to-action buttons
- Powerful copywriting
🚀 Here's the website builder I recommend to replicate this website
27. Gal Sadirova
From the very moment you first lay your eyes on this website, you’d know this website has so much to offer you. From sleek visual media transitions and scrolling animations to top-notch videos and fashionable designs.
Things we love about this web design
- Video above the fold zooms out upon scrolling – amazing effect
- Fashionable web design
- Cool scrolling animations
🚀 Here's the website builder I recommend to replicate this website
28. Humankind
Based in Montreal, Humankind represents inspiring people. Deeply rooted in the creative community, inclusiveness, diversity, purpose, and authenticity are beliefs that drive them to go beyond mere appearances.
Things we love about this web design
- Visually-pleasing slideshow on the one-pager homepage
- Strong visuals on the gallery
- Insightful model portfolio
🚀 Here's the website builder I recommend to replicate this website
29. Mercenaire
Mercenaire is a multi-disciplinary artist agency working with brands to execute their vision. From fashion and accessory design to photography, film, influencer strategy, or podcasting, they provide their clients with the tools for their ideas to come to life.
Things we love about this web design
- Whimsical animation above the fold
- Amazing 3D logo
- Unique and fancy font style
🚀 Here's the website builder I recommend to replicate this website
30. Sassi Holford
The Sassi Holford label has become synonymous with luxury fashion. Designer Sassi herself is an icon of British style and is firmly established in the high-end market through her innovative design. I love the typography on this one!
Things we love about this web design
- Typography makes use of bold texts and outline fonts
- Subtle scrolling animations
- Superb image choice on the shop
🚀 Here's the website builder I recommend to replicate this website
31. Marie Sixtine
Marie Sixtine starts off with a lovely image slider above the fold, accompanied by a clear call-to-action button in every image. If you’re looking for a website that displays wonderful visuals from their models in a more personal way, this is it.
Things we love about this web design
- Friendly photos build connections with visitors
- Videos are integrated into the shop catalog
- Simple and modern web design
🚀 Here's the website builder I recommend to replicate this website
32. Akris
Akris is an international fashion house founded in 1922 in St. Gallen, Switzerland. Creative director Albert Kriemler designs sleek and effortless clothes for a discerning global clientele of women with purpose.
Things we love about this web design
- Wide range of imagery
- Featured stories, blogs, and news
- Stylish web design
🚀 Here's the website builder I recommend to replicate this website
33. Anna Eshwood Online Academy
Anna Eshwood Online Academy provides a profound understanding of haircutting skills with a mission to create cultural movement inside the profession. This website creates a functional design following the rules of minimalism.
Things we love about this web design
- Contemporary and minimalistic images
- White space gives the website have a cleaner look
- Modern web design
🚀 Here's the website builder I recommend to replicate this website
34. Carl Edmond
Carl Edmond is a Swedish watch brand characterized by Scandinavian design and Swiss craftsmanship. This website has that distinctive minimalistic look that is easy on the eye. The design really lets you enjoy every moment as you scroll throughout the website.
Things we love about this web design
- Cool and minimalistic web design
- Featured video below the fold
- Engaging copywriting
🚀 Here's the website builder I recommend to replicate this website
35. Gabriel Matula
https://www.gabrielmatula.com/
Gabriel Matula is a professional photographer, designer, and content creator from Buenos Aires, now based in Europe. Scrolling through this website is like skimming through a fashion magazine. Definitely check this website out if you’re looking for an awesome portfolio inspiration.
Things we love about this web design
- Visual media is given more focus
- Simple “About” page
- Wide range of portrait photography
🚀 Here's the website builder I recommend to replicate this website
36. Taylor Stitch
When you land on this website’s homepage, it immediately feels welcoming and cozy. Taylor Stitch is an online modern menswear shop that takes a unique and environmentally-conscious approach to its clothing design and manufacturing process. A truly inspiring website!
Things we love about this web design
- Powerful branding and copywriting voice
- Fancy typography
- Captivating neutral color scheme
🚀 Here's the website builder I recommend to replicate this website
37. Julien Fortuit Agency
https://www.julienfortuitagency.com/en/
Julien Fortuit is a veteran of the luxury brand industry, a Business Developer and Inside-Out Coach helping clients take control of their future – by becoming aficionados of common sense. If you think you know the maximum potential of a design with graphic illustrations as the main visuals of a website – you’re greatly missing out!
Things we love about this web design
- Attention-grabbing typography
- Playful yet professional graphic animations
- Captivating soft color scheme
🚀 Here's the website builder I recommend to replicate this website
38. Corvari
Since 1968, Corvari has been creating collections for men and women, custodians of a high-quality treasure built thanks to the vivacity of mind and the wisdom of hands. This website is a collaboration of vintage-style aesthetics and modern web design factors that makes this website as elegant as ever.
Things we love about this web design
- Images pop up on the menu
- Smooth scrolling animations
- Modish and trendy layout desgns
🚀 Here's the website builder I recommend to replicate this website
39. PHENOMENA
PHENOMENA is a fashion project that plans to rethink how people use fashion, how people use their garments, and to make fashion about people’s own bodies. A notable feature about this website is that it takes inspiration from what’s popular these days which does the website’s concept a favor because we are all for artistic and creative representation!
Things we love about this web design
- Trendy graphic designs
- Unique write-up layouts
- Inspiring and artistic images
🚀 Here's the website builder I recommend to replicate this website
40. Cahillfilms
his website’s design works for those who love dynamic designs. Combining classical elements and trendy design to create a unique style.
Things we love about this web design
- Nice design
- Decent page transitions
- Clean layout
🚀 Here's the website builder I recommend to replicate this website
41. Galia Lahav
Galia Lahav takes pride in being one of the leading companies able to offer custom couture gowns without physically meeting their customers thanks to the unique technology they developed. Bold colors, luxurious images, and personalized copywriting – this website got you covered!
Things we love about this web design
- Black and white color gives the website a more luxurious look
- Attention-grabbing video above the fold
- New colors introduced are put into the spotlight
🚀 Here's the website builder I recommend to replicate this website
42. Only Natural Diamonds
https://www.naturaldiamonds.com/for-moments-like-no-other/
Only Natural Diamonds celebrates the wonders, beauty, and integrity of natural diamonds and why they are the timeless embodiment and expression for moments like no other. This website is just what you need if you’re looking for a website that has cute, energetic, fancy, and relaxed vibes.
Things we love about this web design
- Wide range of image concepts
- Awesome storytelling and copywriting
- Smooth scrolling animations
🚀 Here's the website builder I recommend to replicate this website
43. Public Library
Established in 2008, Public Library specializes in brand management, trend forecasting, PR, events, content creation, social media, and showroom representation. Covering everything from fashion and design to content and aesthetics, this website offers a fresh approach to modern web design.
Things we love about this web design
- Chic and in-vogue web design
- Cool strikethrough mouseover effect
- Strong and bold color scheme
🚀 Here's the website builder I recommend to replicate this website
44. Carine Roitfeld
https://www.carineroitfeld.com/
Elegant, intimate, and mysterious – these are the words that best describe Carine Roitfeld. This website welcomes you with a black and white video of “lovers” being intimate with each other. This gives a sense of passion and connection with the visitors which, I tell you, is very effective in building trust with potential clients.
Things we love about this web design
- Enticing video above the fold
- Elegant “voice” of copywriting
- Smooth scrolling animations throughout the website
🚀 Here's the website builder I recommend to replicate this website
45. The Bespoke Corner
With a history dating back close to twenty years, The Bespoke Corner believes in quality over quantity and that there is still a place for romance and connection with garments. This website will leave you with a great first impression thanks to the image above the fold. Smooth!
Things we love about this web design
- Cute stitch line detail beside texts
- Clear and crisp images
- Featured press reviews
🚀 Here's the website builder I recommend to replicate this website
46. Karlie Kloss
URL: https://www.karliekloss.com/
I’ve always known Karlie Kloss as a famous Victoria’s Secret Angel, but this website has more to know about her. I like that this platform updates her fans about what she’s up to. You can also subscribe to her newsletter! If you’re into informative model websites, make sure to visit this one.
Things we love about this web design
- Amusing concept!
- Stunning mages
- Simple web design
🚀 Here's the website builder I recommend to replicate this website
47. Chanel
URL: https://www.chanel.com/ww/
Chanel’s website embodies the brand’s signature timeless elegance, sophistication, and understated luxury. The design evokes a sense of exclusivity and refinement, with a minimalist yet opulent aesthetic. The layout prioritizes simplicity, with carefully selected visuals that communicate the brand’s haute couture and high fashion sensibility.
Things we love about this web design
Cozy soft-toned images
- Authentic images – wonderful lighting to boot!
- Full-page background images
🚀 Here's the website builder I recommend to replicate this website
48. Kendall Jenner
URL: https://kendall-jenner.org/
This website is very neat to look at. Every design element is placed strategically, and the color scheme doesn’t hurt the eye at all. By minimizing the use of colors and textures, the website looks spotless. Hurry and click the link to know more about Kendall Jenner, a famous model with an excellent fashion narrative.
Things we love about this web design
- Professional web design
- Minimalistic website
- Clean menu structure
🚀 Here's the website builder I recommend to replicate this website
49. State Farm
URL:https://www.meganellaby.com/
Oh wow. Megan Ellaby’s website is like an Instagram account. Her pictures are displayed beautifully, making you appreciate her beauty, fitness, and fashion style. This website is her world where she showcases her outfits, chats about fashion, her passion for interior design, travel, music, and her love for her hometown of Manchester. Get to know her more by clicking the link.
Things we love about this web design
- Fabulous approach to displaying images
- Lively color scheme
- Attractive website logo
🚀 Here's the website builder I recommend to replicate this website
here are your next steps.
BONUS – Here is my favorite template
Makeup Artist Template
URL: https://mycodelesswebsite.com/try-theme/fashion
Why this is such a great template:
- Clean design, great to turn visitors into customers
- WordPress compatible, easy to customize
- Free download if you’re a Divi member
BONUS: Wix
URL: wix.com
Although this one shouldn't be on the list - I couldn't keep this one from you. Wix has amazing website themes and leads by example. Their own homepage looks stunning.
What can you learn from this great website
- Playful design
- Clear call to actions
- Great user experience
Award-Winning Web Designers 🎉
I highly recommend you to have a look at their portfolios
WEBFLOW EXPERT
HIGH-END
Arch Web Design
archcowebdesign.com
We're a Canadian Webflow agency that helps SaaS companies increase their revenue using high-converting websites. We've worked with over 200 SaaS companies and see an average 3.7x increase in website leads.
✓ Top Companies worked with:
Hugo (acquired by Calendly), SmartSuite,
DuxSoup
✓ Our average client increases their conversions by 3.7x in 90 days
✓ We've helped our clients secure $200M in funding
Vrrb
vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
✓ Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
✓ We work with companies (50+ employees) and funded startups to accelerate growth
✓ Clients include Ferrari, Visa, HP, UCLA, and Behr Paint
FAQ
What makes a good fashion website?
A great fashion website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a fashion website?
1. Analyze the best fashion websites on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a fashion website cost?
A fashion website will cost you anywhere between $1200 and $5000. Of course, it’s cheaper to do it yourself. Have a look at the tools I recommend in this article to get started for under $100.