Are you looking for the best fashion website examples?
You came to the right place.
See, businesses invest a lot of money to replicate the best websites.
They hire the best designers and the best developers. Although that definitely is a great strategy, I have a better one for you.
The best part? It’s free.
If you decide to purchase a tool I recommend, I earn a small commission from them at no extra cost to you. If you do, thank you so much!
PS: This guide will help set up a fashion website from scratch.
How to build a fashion website?
1. Analyze the best fashion websites on this page
2. Make notes of what you like – and what don’t like
3. Build your own website with our recommended website builder. No coding required.
4. Host your website with our recommended 1-click install hosting
5. Check my full guide on how to build a website. I’ll help you with every step.
The best fashion website designs
After visiting countless fashion websites we made some hard decisions. Here are the best 3 examples.
Best fashion website examples
1. Maison Ullens
A very clean and tidy website, Maison Ullens stands out in simplicity. Their fashion is nicely displayed and the image above the fold perfectly fits for a fashion house. Very classy!
Things we love about this web design
- Lots and lots of whitespace
- Muted colors and little text focus attention on items for sale
- Cute loading animation
BONUS – Here is my favorite template
Get started in 2 steps
1 ► Download your theme, click on the button above
BONUS: Elegant Themes
Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What you can learn from this great website
- Playful design
- Clear call to actions
- Great user experience
#2 Spend your money wisely
Many fashion website owners pay high hourly rates to web designers who use simple templates to build a website.
Don’t let that be you. Nowadays it’s easy to build and customize templates using drag & drop website builder. We recommend Divi, it’s great for beginners and allows you to customize everything.
Checklist: 5 ways to make your fashion website beautiful and highly converting
1. Don’t break the 5-second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
2. Don’t confuse your visitor with too many call to actions
Great call to actions draw the attention of your visitors.
That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.
In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.
3. Design mobile first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your fashion website.
When designing your website, think about mobile design before you build your desktop website.
4. Watch people using your website without telling them what to do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behavior:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
5. Collect real testimonials from real members
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.
Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
Growth hacking: 3 powerful strategies to promote your fashion website
1. Go viral with a viral give-away
You send your website to 5 friends. Who each send it to 5 friends.
Now, these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.
We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
2. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you want to learn more about this:
3. Do a press release
Yikes! A press release? That’s not for your website, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your SEO. The more websites mention you on their website, the higher you’ll rank in the search engine.
What makes a good fashion website?
A great fashion website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a fashion website?
How much does a fashion website cost?
A fashion website will cost you anywhere between $1200 and $5000. Of course, it’s cheaper to do it yourself. Have a look at the tools I recommend in this article to get started for under $100.
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