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Lead Magnet Statistics 2024 – 50 Mind-Blowing Statistics

There are a lot of lead generation tactics available online but quite rarely does one find lead magnet statistics. So you’re in luck for I decided a post on it would be great. For new entrepreneurs, let me first give an overview of what lead magnets are before I enlist those mind-blowing statistics on them.

(By the way, I made posts on the best lead generation websites, the best testimonial websites, and the best welcome messages websites if you need inspiring designs for your business. Feel free to check them any time!)

How effective are lead magnets?

Lead magnet statistics give proof of how effective lead magnets are. It also provides insights into the direction of this particular marketing technique and the best practices to adapt to your business. Here are mind-blowing lead magnet statistics I’ve gathered from various case studies currently available:

1. Email marketing coupled with lead magnets remains most effective for business sales growth

Cision reports that a $44 return on investment is recorded for every $1 spent by companies on email marketing when they offer valuable services or items in exchange for a potential customer’s valuable data aka lead magnets.

2. 40% of marketers do not use lead magnets for their advertising campaign

A study conducted by Webinarcare shows that almost half of marketers do not use lead magnets as part of their advertising campaigns. While a majority of marketers do use lead magnets in capturing emails, only almost 10% of them admit they are not even aware of using this strategy or not.

Lead Magnets Used By Marketers

3. Ebooks top the list of lead magnet types most attractive to customers followed by webinars

According to Emal Stats Center, ebooks are the most popular lead magnet type used by more than a quarter or 27.7% of marketers due to their attractiveness to potential customers. This is succeeded by webinars which exhibited an adoption rate of 44%. This is regardless of webinars or virtual events delivered live or pre-recorded.

4. B2B buyers prefer webinars the most for lead magnets

Speaking of webinars, data from Peer To Peer Marketing reveal that a majority of business-to-business buyers or 51% were willing to share personal information for webinar registrations.

While data from Email Stats Center show that almost half of events hosted in 2022 were held online, making it a lead generation trend worth testing for your business next year.

In so far as marketers for business-to-business companies are concerned, a majority or 68% prefer live events for webinars and online events so they can interact with the audience and get real-time insights.

5. Overall business-to-business lead generation is higher on LinkedIn than on other social media platforms

SoSafe, a Germany-based cybersecurity company, undertook a full-funnel LinkedIn marketing campaign from February to October 2021. The campaign included capturing leads through brand awareness tactics. The campaign resulted in SoSafe experiencing a 213% increase in its Sales Accepted Leads (SALs). The company’s cost per lead was maintained while experiencing a 79% increase in lead volume.

6. Using less than four fields in sign-up forms results in 10% conversion rates

A study showed that sign-up forms that accompany lead magnets are more effective in converting potential customers into purchasing ones (10%) when only three fields are used. This is surprisingly higher than forms with only one field, which ranked at a 7% conversion rate. This means it is best to capture the name, phone number, and email address of a potential customer for sign-up forms with your lead magnet.

Lead Magnet Statistics

7. Lead generation advertising is projected to amount to $3.2 billion in the US alone in 2023

Digital lead generation, which makes use of artificial intelligence and software, is projected to increase in spending come December 2023 in the United States to $3.2 billion. Currently, a majority of marketers, or 53%, spend on lead generation, with half of their annual budget on marketing.

All these expenditures and efforts to capture potential customers using various tactics and platforms, including lead magnets just to convert them into actual purchasing customers.

8. Web forms are the most effective tool in converting lead generation

A survey of marketers showed that a majority, or 74% of them, use web forms as a tool for lead generation, with almost half of them (49.7%) emphasizing it as the most effective tool in lead generation conversion.

9. Landing pages have higher conversion rates among sign-up forms

Speaking of forms, Email Vendor Selection reported that landing pages exhibited 160% conversion as compared to other kinds of signup forms. This is despite landing pages only making up a small fraction or 5.1% of activated sign-up forms in use to gather information on potential customers. A majority of marketers or 67% attest that landing pages helped them achieve more than 10% of their conversions, recording a 26% average conversion rate. The other types of sign-up forms

While pop-ups, which make up a majority of all forms in use or 66%, result in a mere 3% conversion rate. This is followed by sign-up boxes with a conversion rate of 2% and preceded by interactive Wheel of Fortune at 10% conversions.

10. Testimonials garner higher conversion rates when integrated into landing pages

Almost half of the landing pages (36%) with testimonials or other forms of social proof proved more effective in conversions. Having videos (30%) and reviews (11%) also helped improve the conversion rates of landing pages. Forbes explains that social proof is a very powerful persuasion tool, and tapping on stories of happy clients is most beneficial to your company.

Accordingly, customer testimonials are one of the common asset types used by marketers in capturing leads in social media. The other types include brand story videos, duets, and influencer videos on top of regular advertisements. Interestingly, a majority of marketers, or 66%, take only a maximum of six hours a week to capture leads from social media.

Lead Magnet Statistics_Testimonials

11. Nearly half of the marketers said they saw the best results from using video and written lead magnets as opt-in incentives

Nowadays, most individuals spend their time on social media, and videos are among the easiest media to consume. Video content posted on social media platforms puts information and interaction with an audience within their immediate grasp.

Furthermore, video material usually increases the value of your pages and posts. Bounce rate and page exits are typically lower on pages with videos included. Google also gives more weight and generally ranks higher pages with video. Therefore, using videos on your website will boost your overall performance.

Just like with videos, written lead magnets work wonders too. The highest conversion rates for text-based lead magnets were seen in organizations with 2-9 employees (17.6%), 10-49 employees (8.2%), and 50-249 employees (6.7%).

12. Lead magnets with monetary value (deals, coupons, discounts, free shipping, product samples) are said to have the highest conversion rates

This would appear that financial incentives, which cut into your profit margin, are unnecessary for successful lead generation. Almost everyone is always on the lookout for discounts. This explains why consumers prefer brands with the most attractive discounts and specials when purchasing. Discounts are one of the best ways to get people in the door of your store quickly. Customers are guaranteed to listen when you tell them about a sale you’re having.

Although customers appreciate discounts and special offers, they also benefit you. Discounts, especially when targeted at millennials, have been demonstrated to substantially impact customer acquisition, brand impression, and brand loyalty.

13. Lead and traffic generation is considered by 63% of businesses as their biggest marketing challenge in 2023.

According to the 2024 HubSpot Marketing Strategy Report, more than half or 63% of businesses find lead and traffic generation their biggest marketing challenge in 2023. This is seconded by furnishing the ROI of marketing activities at 40% and followed by acquiring a sufficient budget at 28%.

In addition, 26% of businesses find website management a challenge along with pinpointing which technologies to use for business needs at another 26%. Locating an executive sponsor came in last at

14. Lead generation through marketing automation has been in use by 79% of high-performing businesses since 2021.

High-performing businesses like Grammarly have admitted the use of marketing generation for their lead generation over the last three years or more. This is according to the 2024 HubSpot Marketing Strategy Report.

In fact, Grammarly Marketing Operations Senior Manager Kelli Meador said their ABM strategy used rich data sources and AI-driven analytics provided by their salesforce. This, in turn, allowed them to target business prospects of top value and relevant accounts that benefitted greatly from their products.

Lead Magnet Statistics_Grammarly

15. There was a 12% decrease in AI automation for lead generation over the last two years.

Data from HubSpot show that there were 76% of businesses using AI automation in 2021 but this declined to 64% in 2023. A possible cause of the decline is that marketers find that “data is only somewhat important” when it comes to the overall strategies of their marketing.

This is despite the admission of most marketers that 44% of data acquired on their target audience is of high quality. In fact, most marketers (70%) rate their leads as high quality.

16. 38% of marketers will use AI automation for lead generation beginning in 2024.

Despite the decline in lead generation use through AI automation in 2023, some marketers (38%) conveyed plans to use the technology in 2024. This is due to lead generation being considered by marketers as the 3rd most important metric for measuring content marketing strategies’ effectiveness.

17. Webinars create the most high-quality leads among the top-of-the-funnel formats according to 53% of marketers in 2021.

The HubSpot 2021 Demand Generation Report points out that webinars created the most high-quality leads among top-of-the-funnel formats according to 53% of marketers they surveyed.

The importance of webinars in creating quality leads is similarly shown in the data coming from LeadPages. Data shows that holding a webinar can increase conversion rates by as much as 60%.

A particular example can be seen in the experience of award-winning digital and social media marketing consultant-trainer Laurie Wang during the pandemic. She hosted several online classes on her expertise in Marketing and Advertising through her YouTube Channel.

Wang used her website’s landing page to invite visitors to sign-up for the webinar, which resulted in 76% of visitors becoming her subscribers. Her YouTube Channel subscribers also became 2,000 in one year. Her website’s pop-ups garnered her 12,000 leads.

18. Webinars are the most effective (45%) in generating leads for business-to-business (B2B) marketers in 2022.

When it comes to business-to-business (B2B) marketers, webinars were the first most effective with 45% and virtual events or digital experiences were second at 35%. Videos were found to be the third most effective top-of-the-funnel demand gen tactics at 27% as of March 2022.

The next five most effective top-of-the-funnel demand generation tactics were lead nurturing campaigns (25%), case studies (25%), account-based advertising (25%), direct mail (21%), and industry events or trade shows (20%).

This was based on a study by Marketing Charts involving more than 100 B2B marketers, with 47% of which coming from the software or technology industry.

Lead Magnet Statistics_Laurie Wang

19. Webinars, Webcasts, and Web Series outperformed other forms of videos at 51% in generating leads in 2021.

58% of B2B marketers attested that webinars, webcasts, and web series performed the most in 2021 compared to short articles and videos in generating leads. This was despite holding fewer webinars, webcasts, and web series for the said year.

According to a survey of B2B marketers conducted by Marketing Charts, research reports only produced 48% of leads. Short articles and e-books or white papers, on the other hand, produced 48% and 47% of leads, respectively in 2021.

While webinars, webcasts, and web series produced 51% of leads compared to other video-formats. Interview-type video formats on industry experts only produced 36% of leads and how-to-videos produced 33%.

B2B marketers also agreed that the most effective video format for mid-funnel marketing like lead nurturing is webinars. As such, they intend to hold more of it in succeeding years.

20. Webinars continue to be the most high-converting leads among long-form videos according to 70% of marketers in 2023.

Webinars, webcasts, and web series are types of long-video content used by marketers to generate leads into actual income.

In a survey conducted by Infobrandz last January 2023, 70% of marketers responded that webinars produced the highest conversion rates among the long-form videos they used for lead generation.

On the other hand, 27% of respondents said webinars, webcasts, and web series showed them better results among the longer video formats they have been using. This is why, Influno pointed out, most marketers (73%) choose webinars to generate leads of high value.

21. Closing the gap between the government and infrastructure players ranked #1 among government webinars in 2023.

Global Government Forum revealed the top 10 in-demand webinars among governments in 2023 recently. Accordingly, closing the gap between the government and infrastructure players was ranked top 1.

This was followed chronologically by cybersecurity for public servants (#2), AI automation biases in governance (#3), and effectiveness of government services for citizens (#4). Improving government delivery with real-time data ranked #5 and the digital potential of government services ranked #6.

The other in-demand seminars among governments and business partners last 2023 were beating fraud through data and technology, remote working in public services, government responsiveness during permacrisis, and maximizing aid impact for international development.

These topics show the trend of interests governments have that businesses can clearly tap into in 2024.

22. Leads from webinars were prioritized by sales teams of 66% of businesses in 2023.

More than half or 66% of businesses attest that leads from webinars are prioritized by their sales team. According to them, webinars help 78% of sales teams lower the cost per lead. Another reason is that webinars have a direct effect on the conversion pipeline and business revenue, as per 72% of businesses. This is why, 99 Firms revealed, that most marketers (89%) believe that qualified leads are created by webinars more than any other channels.

Lead Magnet Statistics_Webinar

23. Lead quality and other demand statistics are the tools used by 51% of marketers in measuring the success of webinars.

A quarter (25%) of marketers regard lead quality as an important measurement for measuring the success of a webinar. Lead quality is said to be used by more than half (51%) of marketers in measuring the success of webinars. Other marketers (16%) refer to the pipeline conversion rates of webinars to measure their success. While 12% of marketers look at lead volumes to measure webinar success.

24. There was a 20% increase in webinars hosted in 2023 using Demio.

According to Banzai, there were more than 800,000 webinars hosted using Demio in 2023. This was 20% higher than that hosted in 2022, which was only at 640,000. This number does not even reflect those hosted using other online meeting and seminar platforms like Zoom, Google Meet, GoToMeeting, Microsoft Teams, Webex, Zoho Meeting, and Skype.

25. Zoom webinars total 45 billion minutes annually.

Zoom has become an everyday medium of communication since the COVID-19 pandemic began. It has experienced tremendous income from companies using the technology for webinars, meetings, and what-have-yous from 2019 to 2023.

To be exact, BackLinko said the number of webinars hosted by Zoom annually is 45 billion minutes. The software has been downloaded more than 1B times in Google Play App where it has a 4.2 rating. (Oddly, it has a 1.6 rating in Trustpilot.)

No wonder the company enjoyed a revenue of $1.137B for the third quarter of 2003, reflecting an increase of 3.16% year-on-year. While hitting a $4.393B annual revenue for 2023, which is up by 7.15% compared to 2022.

The pandemic skyrocketed its annual income by 325.81% in 2021 compared to 2020 and by 54.63% in 2022 as per MacroTrends.

In so far as its website is concerned, Statista said Zoom almost had 647.6 million unique global visitors as of December 2023 alone. Although this is lower than the 821.4 million visitors of November 2023. The decline is probably due to the Zoom fatigue experienced by many after three years of its almost daily usage.

26. Lead magnets enable businesses to enjoy more than a 15% conversion rate from Zoom webinars.

According to the ON24 Webinar Benchmarks Report, businesses enjoyed a 15% conversion rate from Zoom webinars last 2023.

Using lead magnets for your Zoom webinars will further increase that benchmark conversion rate and tap into the 505,000 businesses using the said technology. Of these Zoom clients, 156 are said to generate an annual recurring income of more than $1M.

Data from Market Splash show that there were 17.6 million downloads for Zoom’s mobile app in the second quarter of 2023 alone. The total downloads for Zoom in mobile by year end 2023 is 485 million.

There is a need, however, to take precautionary measures when scheduling Zoom webinars for your company. Make sure it is relevant, timely, and well-targeted for the audience you want to capture to serve through your business.

Be aware, as well, that 4% of remote workers in the US and UK remote conveyed experiencing Zoom fatigue, as revealed by Nunify. This is experienced more by women (13.8%) than men (5.5%).

Thus, it would be good to consider that the webinar is compact and timely. Best to hold it on a Thursday and must not exceed 60 minutes, as per Luisa Zhou.

Lead Magnet Statistics_Zoom

27. Webinars are the best way to generate quality leads based on B2B marketers (73%).

Most (73%) B2B sales leaders and marketers say that webinars are the best way to generate quality leads for any business. A 51% conversion rate is generated by webinars through its landing page, as per Luisa Zhou.

This is why 95% of the same people believe webinars as an important tool to aid their marketing efforts.

As such, more than half (57) of sales leaders and marketers host 50 webinars annually. This translates to roughly 1 webinar a week as per 54% of B2B marketers, which have same-day signup attendees (17%).

Webinars are then used by 60% of marketers to prospect new clients or customers or to nurture loyalty among current ones.

28. Only 86% of marketers use webinars for lead generation.

Webinars are one type of lead magnet and that a majority of B2B marketers agree (73%) is produces high-quality leads.

However, Startup Bonsai revealed that only 86% of marketers use webinars for lead generation and 37% avoid it due to constraints in time. That is they do not integrate opportunities within the webinar to get more leads and to convert leads into actual purchases.

ON24’s 2023 Webinar Benchmark Report pointed out the need to create engagement with participants during the webinar for follow-up information and even product demos. This specific activity can actually increase conversion rates by 77%.

29. Pharmaceuticals had the highest attendance rate (50%) for webinars in 2023.

Of the 800,000 webinars hosted using Demio in 2023, the pharmaceutical industry enjoyed the highest attendance at 50%. Interest on vital patient health information was a driving factor for this high attendance.

The Education Services and Diversified Capital Markets, on the other hand, were the industries that had the lowest attendance for webinars hosted in 2023. The Internet Software & Services Industry almost joined them for low attendance for having 28%.

Banzai pointed out that companies, especially startups, must be creative in the topics and content of their webinars to attract more attendees in 2024 and onwards.

30. Guidebooks and e-books helped businesses attain the highest conversion rate for text-based lead magnets in 2023 at an average of 83.60%.

In a survey conducted by Info Brandz, guide books and e-books turned out to be the highest converting lead magnets in text formats. 77% of business say that guide books topped lead magnets in the long form written content for generating conversion rates at 67.2%. While 55.9% of businesses say ebooks topped lead magnets in the short-form written content for generating conversion rates at 100%.

Lead Magnet Statistics_GetResponse

31. Visual content and an access or tool are the most popular types of lead magnets used by 11.8% of marketers in 2023.

Marketers identified in a survey that the three most popular types of lead magnets for consumers are visual content (11.8%), an access or tool for something (11.8%), and monetary value (10.5%). These three are highly attractive to website visitors and consumers. Meanwhile, interactive lead magnets, audio, and other types are the least popular or attractive to website visitors at 7.9%, 6.1%, and 5.2%, respectively.

32. 60% of solo entrepreneurs identified video content as the most popular type of lead magnet in 2023.

Video content is said to be the most popular type of lead magnet used by 60% of solo entrepreneurs. While video content and written content were identified as popular by 47% of businessmen among the different formats of lead magnets. Accordingly, conversion rates of video content were found highest for companies with more than 250 employees.

33. 15 to 30 seconder videos generated the highest conversion rates and leads among video content in 2023 according to 55.7% of marketers.

There are different types of video content and each performs differently in generating leads. Marketers (55.7%) prefer shorter clips—particularly 15- to 30-second videos—since these generate higher conversions and leads. Video clips, video tutorials, and video samples provide the best results for short-form video content according to 73% of marketers.

These data mirror the 2020 study conducted by GetResponse. In that study, videos generated the highest conversion rate of 24.2% among the different types of lead magnets. E-books, reports, case studies, and other types of written lead magnets only resulted in a 22.8% conversion rate according to the 790 survey respondents.

34. In general, lead magnets can increase conversions by a minimum of 33.7% on average.

Farminence Founder Shelby DeVore grew her business using lead magnets on her website. She strategically placed well-crafted lead magnets on her landing page, which increased the conversion rate by 35%.

The same results were experienced by Work From Home Happiness Founder and renowned career coach Ashlee Anderson. She offers a top ten list as the lead magnet for her website meant to get leads for her digital course offering. Her lead magnet increased the conversion rate to 32.4% and helped her generate $27,000 from the digital course.

Lead Magnet Statistics_Farminence

35. Lead magnets can help grow email lists to a minimum of 1,000 new contacts a month.

When done strategically and with proper planning, lead magnets can help startups grow their email lists to a minimum of 1,000 contacts a month.

Take the case of digital marketing and social media consultant Laurie Wang who used several lead magnets on her website during the pandemic. Of the various lead magnets she used, Wang’s social media content planner resulted in more than 3,600 contacts or leads.

Then there’s InfoShare Academy, which used GetResponse to build a contact list for its lead magnet strategy. The strategy aimed to get contacts of beginning programmers who intend to work in I.T. The company used Facebook Ads to have their target market sign up for their newsletter through their website.

The intent was to provide these people with valuable and regular information on programming courses the school offers. The sign-up was in exchange for an e-book on coding terms for beginners. The campaign collected 1,200 new contact information in 30 days or one month. In addition, they achieved this with a lower acquisition cost per contact of 1.31PLN (0.32USD).

36. Lead magnets can help increase sales from opt-ins or email subscriptions by $10,000.00. used lead magnets for the launch of their new set of knives in March 2018. The aim is to build a contact list of people who will receive product offers through emails and purchase from them. The catch was a monthly giveaway via raffle to those who will sign up or opt-in to their email list.

Using Optinmonster, the company was able to gather 5,000 new emails within three months after offering the monthly giveaways. 0.62% or 31 of those who signed up purchased the knives on the day of the launch resulting in a $10,118.20 sale for

70.97% of those who purchased or 22 out of the 31 were first-buyers of their products. That’s $4,373.04 out of the sales of that day from the email signup.

37. Lead magnets help increase signup rates for company events, email subscriptions, and newsletters by a minimum of 41%.

On average, lead magnets can increase opt-ins or sign-up rates by %. Let me cite an example for you.

The Wielka Orkiestra Świątecznej Pomocy (Great Orchestra of Christmas Charity) or WOŚP created a website to create awareness of their upcoming Pol’and’Rock Festival. The lead magnet was integrated into the landing page to create a contact list from it.

This way, they could send out exclusive updates through email. They also intended to hold a survey through email regarding the event. The survey aims to see if people would be willing to attend the festival face-to-face after the height of the pandemic.

From that initiative, WOSP garnered 51,488 contacts or sign-ups resulting in a 41.74% signup rate. This result is above the average opt-in or sign-up rate of 1.95%, as per Sumo. (This translates to two out of every 100 website visitors signing up for an email subscription or newsletter.)

38. Lead magnets can even increase signup rates to 155%.

Speaking of Sumo, they conducted a study in 2019 based on the 3.2 billion people who have seen their website’s email capture popups. The popup offers visitors discounts if they sign up for their email subscription. The result was a whopping increase of 155.43% in sign-up rates!

Without lead magnets in email form popups, the conversion rate of visitors on mobile was only 3.83% and on desktop was only 1.84%. The conversion rate on mobile was at 7.73% on average and 4.7% on desktop on average when a lead magnet was added. This resulted in a difference of 101.82% on mobile and 155.43% on desktop.

One more thing, offering various amounts of discounts—whether 10% or 20% or something in between like 15%–does not greatly affect the conversion rate for popups with lead magnets. The results are almost the same.

Lead Magnet Statistics_InfoShareAcademy

39. The average click-to-open rate for email marketing campaigns in 2023 is 7.38%.

MailerLite conducted a study in 2023 based on their 24,000 approved customer accounts from Canada, the USA, and the UK. This involved 764,000 email marketing campaigns with a minimum of 10 recipients across industries.

They found out that the average open rate is 41.31% and the average click rate is 3.01%. While the average click-to-open rate is 7.38% and the average unsubscribe rate, which is very minimal, is 0.24%. The average bounce rate was seen at 0.41%.

Interestingly, the opt-in or signup conversion rate for visitors on the desktop was smaller by 1.67% than that of visitors on mobile, which is at 10.31%.

Of course, these numbers would be far higher if lead magnets were offered along with email marketing campaigns just as #34 to #37 have shown.

40. 44% of US B2B marketers perceive the average quality of leads they generated in 2023 as “high”.

The Integrate Pipeline360 Study revealed that US-based B2B marketers rated the quality of the leads generated in 2023 as mostly “high”. This was based on a survey conducted in November 2023 among marketers working in the US and the UK employed in B2B and B2C channel-targeted companies.

Accordingly, 44% of marketers ranked their leads as “high” and another 9% ranked their leads as “very high”. This totaled 53% of marketers finding satisfaction in the leads they generated last 2023.

Only 4% of marketers ranked their leads as “low”. While another 44% of marketers were impartial or unbiased on the quality of their generated leads.

Among the respondents, 43% believe they generate the right quantity of leads. While 37% say it is “slightly less than enough” and 8% say it is “significantly less than enough.” Only 12% feel they generated more leads than expected.

These results prompted 11% of US B2B marketers to rate their process of lead generation as very satisfactory. 38%, on the other hand, rated their lead generation process as satisfactory. In contrast, 10% of marketers conveyed dissatisfaction with their lead-generation process to some extent.

41. Paid social was used by 65% of US B2B marketers to generate leads in 2023.

To improve the quality of leads, the Integrate Pipeline360 Study showed that US B2B marketers have resorted to multiple channels in 2023. 65% of US B2B marketers said they used paid social to generate quality leads. While 64% resorted to paid email and 54% tapped display advertising. These are then supported by events as per 49% of marketers and paid search by another 49%.

42. 23% of marketers from the US and UK use content syndication for lead generation.

23% of 437 B2B marketers based in the US and UK surveyed last November 2023 admitted using content syndication for lead generation. Content syndication, they said, enabled them to meet their lead generation goals so much so that 52% rated it satisfactory. These US and UK B2B marketers conveyed their intent to expand investments for content syndication in 2024.


43. Leadpages ranks highest in Trustpilot (4.4) and Loom ranks highest in G2 (4.7) for lead magnet tools.

Type “lead magnet tools” in Google Search and you’ll come out with a listing that repeatedly mentions “Beacon”, “Optinmonster”, “Zoom”, “Loom”, and “Google Docs”. Other listings include: Buzzsumo, SeedProd, Instapage, Leadpages, Unbounce, and Hubspot.

I tried G2–the web’s go-to-place for trusted software reviews–and searched “lead magnet”. Guess, which came out again? “Beacon”.

G2 has a database of 2.4M reviews used by Fortune 500 companies and their employees. It is an award-giving body for the annual Best Software Awards. (Last February 6, G2 announced that Zoom and Hubspot as the top 5 and 2 winners, respectively, of the Top 10 Global Software Companies for the 2024 Best Software Awards.)

So I went ahead and sorted these lead magnet tools according to their Trustpilot and G2 ratings. Turns out Leadpages ranked highest in Trustpilot for lead magnet tools (4.4). On the other hand, Loom ranked highest in G2 (4.7).

(What do you think about these ratings? Feel free to message me any time. I’d like to hear your thoughts on it, as well as, which tools you actually use for your website.)

44. 52.41% of BuzzSumo users are from the United States.

BuzzSumo, a content-discovery platform used for generating lead magnet ideas, is mostly used by companies based in the United States. According to 6Sense, there are 445 companies in the United States that use BuzzSumo.

This makes up 52.41% of the total companies using the platform globally, which is 1,063. The United Kingdom come in second for users with 17.55% (149 companies). While India ranks third with 11.07% (94 companies).

45. A 141% increase in qualified sales leads is experienced when marketers use OptinMonster.

Critical events management software company BlackBerry AtHoc experienced a 141% increase in their qualified sales leads after using OptinMonster.

The landing page had an opt-in to email updates. Then they also had a popup for a “Request Quick Demo” that, once clicked, leads to their Contact page.

As a result, the landing page had a 2.71% conversion rate and the month-long usage of OptinMonster generated 141% increase in qualified sales leads. The bulk of this increase (53%) in leads came from the Contact page.



46. 15M videos were created with Loom AI and 77M videos with Loom in 2023.

Creating attractive videos for lead magnets has become easier through Loom, which helps startups increase click-through-actions in their websites and social media platforms. This lead magnet tool taps on the effectivity of video in driving traffic and increasing conversions.

Data show that video is really in demand as Loom recorded a 24% year-on-year increase (77M) in the number of videos recorded by its customers in 2023. These videos generated 35M views. While Loom AI was used to create 15M videos with 35M views for the same period.

47. Videos used as lead magnets proved “moderately successful” for 66% B2B marketers in 2023.

As mentioned in #10 above, social proofing increases conversion rates when integrated into the landing page of a website. Having social proofs in your website, such as influencer videos, makes it easy for visitors to provide their information for your lead magnet strategies.

Data show that content marketing has been moderately successful in 2023 based on the claim of 83% of B2B marketers. So much so that 66% of marketers surveyed by ON24 say videos proved moderately successful among the type of content used for marketing in 2023.

48. Lead magnets like case studies also proved “moderately successful” for 61% of B2B marketers in 2023.

Various written type forms of lead magnet were found to be “moderately successful” for B2B marketers last 2023.

Of these, lead magnets for exclusive information such as case studies was seen by 61% of B2B marketers as “moderately successful” for them.

The other forms that proved “moderately successful” according to B2B marketers were email newsletters (69%), email other than newsletters (68%), and short articles (90%).

Short articles are those less than 3,000 words that are used in the own platform of a company. Of these types of short-articles, 76% of B2B marketers said it was their company’s blog.

Meanwhile, 64% of B2B marketers also revealed that content like webinars, virtual events, and online courses also proved “moderately successful” for them.

49. Social proofs can increase conversions by 17%.

Majority of online consumers (88%) trust user reviews and recommendations. This is the reason why renowned lead magnet software Wisepops generously uses social proofing in their website.

Social proofs could be seen in their website’s landing page and Customer Section. It is brimming with customer reviews, testimonials, and client listing. They particularly highlighted internationally-renowned brands like Heineken, Oreo, and L’Oreal among the 5,200+ companies globally that use their software.

According to 4.7 Trustpilot-rated Wisepops, social proof notifications can even increase conversions by 17%. when integrated as a lead magnet strategy. Social proof notifications tap on human psychology, particularly the Fear Of Missing Out (FOMO).

FOMO is the same underlying psychology behind consumers purchasing products based on online research on what is trending or new. It is also why peer recommendation, Optinmonster said, is trusted by 92% of consumers.

A social proof notification is a tiny pop-up window on special offers or product sales that appear on a website in real time to consumer engagements. For example, a notification may contain the notice that “Customer A just availed a 20% discount after signing-up today to our MCW Designers Club.

50. An average of 15% of the 2023 budget was invested by marketers in influencer marketing.

Social proofing is so important that marketers have increased budgets for their influencer campaigns for 2024.

Accordingly, 25% marketers from across the globe revealed in a survey that 10% to 20% of their annual budget for 2023 was spent for influencer marketing. Though this is only half of the 40% spent for digital marketing by 23% of marketers globally.

Influencer marketing for 2023 was recorded at a minimum of $21B, which increased by $5.8B year-on-year. The industry is expected to grow by another $1B in 2025.

Lead Magnet Statistics_WisePops

What’s a lead magnet?

A lead magnet is a marketing technique wherein a company, organization, or individual presents a valuable proposal to a qualified potential customer—called a lead—in the form of free offerings in exchange for their information.

The proposition may come in various forms that immediately answer that potential customer’s need or provide them instant benefits. This may particularly be free content such as a white paper, an ebook, guide, toolkit, newsletters, educational video, and checklist; or a free trial of a service such as expert consultation, web app, and webinar access. Another form of lead magnet comes as a free trial of a product such as samplers or giveaways and as discounted promotions.

By information, this entails the person’s name and email address (sometimes including a phone number) that they need to supply before they would be provided the free offering. The aim is to gather an email list of potential customers that the company will normally correspond with—called lead nurturing—related relevant information until a sale is achieved with them.

The underlying goal of having lead magnets for your company is to give potential clients a taste of your product or service by impressing them with your unique value. Thus, it is a way of promoting your expertise while putting your helpfulness to them in focus. This then helps develop their trust in your company and eventually leads them to do business with you.

With the overview and importance of lead magnets now clear, let me now share several mind-blowing statistics I’ve gathered from the World Wide Web.

In A Nutshell

Current lead magnet statistics show room for growth in using this marketing technique to promote your business online and gather more potential clients in the long run.

Sources used:



What are the features of a lead magnet?

A lead magnet has several required features to make it truly attractive to a potential qualified lead or customer. It must be unique, simple, specific, perceived as highly valuable, and instantly gratifying. It is entitled clearly on the good deal being offered that highlights a company’s expertise. More importantly, it addresses a target customer’s real problem or aids in the fulfillment of their ambitions and desires.

Is SEO useful for lead magnets?

Yes, they are! Experts recommend that search engine optimization techniques be integrated into a company’s lead magnet campaign. This would make your lead magnet efforts more visible online to potential clients in need of what you offer.

Should you need help in designing lead magnets for your website, check out this post I have on it. If you have other concerns or questions, feel free to message me any time and I’ll get back to you on it as soon as possible.