Definitive guide
Best Landing Page Websites of 2023 | 30 Examples + Templates
My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
P.S.: I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.
1. Mighty App
This website is like a vibrant fireworks display of colors! However, the real showstopper is a captivating visual that takes center stage on the homepage. Get ready to witness some serious magic by simply hovering your mouse over the visual. It’s going to be an enchanting experience!
Things we love about this web design
- Incredible colors
- Awesome animations
- Excellent logo
Click the blue & white buttons to get started, or find a web designer 🚀
2. Customer.io
Customer.io boasts a sleek and stylish design, accentuated by vibrant pops of purple. I must say, the main visual is truly captivating with its delightful hand-drawn flair! Every page exudes elegance and cleanliness in every corner. If you prefer simplicity over overwhelming elements, I highly recommend visiting this place!
Things we love about this web design
- Lots of whitespace
- Pops of color
- Great graphic style
Click the blue & white buttons to get started, or find a web designer 🚀
3. Fortmatic
Fortmatic combines simplicity with a visually stunning website design. The vibrant colors are striking against the beautiful black-and-white background. Furthermore, the visuals are flawlessly animated and the information is meticulously organized. That is truly impressive!
Things we love about this web design
- Amazing choice of colors
- Great composition
- Less is more
Click the blue & white buttons to get started, or find a web designer 🚀
4. Starlett
Starlett welcomes you to a captivating journey with a stunning video as soon as you arrive. This website embraces a vintage aesthetic, incorporating pastel colors and bold, vintage typefaces. I’m confident that you will enjoy browsing from top to bottom just as much as I did.
Things we love about this web design
- Love the colors
- Quadrants to present content
- Organized information
Click the blue & white buttons to get started, or find a web designer 🚀
5. Laundry Turtle
The Laundry Turtle ensures that it captures your attention by utilizing bold fonts and captivating visuals. The green color scheme employed on this page serves multiple purposes. Not only does it enhance brand recognition, but it also creates a soothing visual aesthetic, contributing to a calming overall look and feel. Overall, this is a nice outcome!
Things we love about this web design
- Icon to show different steps
- Great composition
- Cool banner
Click the blue & white buttons to get started, or find a web designer 🚀
6. Power Plate
The designer of the Power Plate website skillfully utilizes the strategic placement of reds and teals to capture the attention of visitors. You will thoroughly enjoy browsing the entire page due to the captivating visuals it offers, ensuring that you are never uninterested. More seeing, less reading!
Things we love about this web design
- Less text
- Amazing use of colors
- Call to action above the fold
Click the blue & white buttons to get started, or find a web designer 🚀
7. Telescopic Mast
Telescopic Mast effectively utilizes entertaining videos and icons to effectively communicate their purpose and services. How amazing is that? Upon arrival, you will easily identify what they are. Furthermore, the website boasts a user-friendly interface, ensuring an enjoyable browsing experience.
Things we love about this web design
- Live chat support
- Dropdown menu
- User-friendly interface
Click the blue & white buttons to get started, or find a web designer 🚀
8. Frill
Frill distinguishes itself from other websites through its distinctive use of pink gradients and a simplistic animated background. In addition, the website’s theme is further enhanced by the incorporation of a cursive font. If you like reading, the website offers a wide range of content, ensuring that you won’t get bored while browsing!
Things we love about this web design
- Minimalistic theme
- More visuals
- Bauhaus inspired design
Click the blue & white buttons to get started, or find a web designer 🚀
9. Easytrax
Easytrax’s web design features playful illustrations throughout, adding a whimsical touch from top to bottom. Upon landing on the website, you will be greeted by a delightful combination of various shapes and a light color scheme, creating an atmosphere that feels effortlessly pleasant and inviting. Everything is clean and well-made!
Things we love about this web design
-
Nice illustrations
- Very clean web design
- Nice border radiuses which display cool shapes
Click the blue & white buttons to get started, or find a web designer 🚀
10. Store Maven
URL: https://www.storemaven.com/
Store Maven is a website that exudes confidence and expertise in its field. The designer has chosen a powerful color scheme that, when combined with crafty animations, creates a captivating effect. Everything exudes professionalism! Nice. Click the link to learn more about them!
Things we love about this web design
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Great luxurious color scheme
- Great call to action button
- Nice animations which make the website feel ‘alive’
Click the blue & white buttons to get started, or find a web designer 🚀
11. Wiiqare
URL: https://wiiqare.com/
Wiiqare’s website is designed with a focus on conversion. The designers know how to capture your attention and keep you fully occupied. The content on the website is designed to provide valuable information and support for your health needs. After just one visit, you will be thoroughly satisfied with the website’s smooth-scrolling animations and informative details.
Things we love about this web design
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Conversion-focused web design
- Nice color gradient
- Nice scrolling animations
Click the blue & white buttons to get started, or find a web designer 🚀
12. Betterworth
Betterworth’s web homepage is exceptionally clean and pushes the boundaries to create a truly captivating and worthwhile destination. I am confident that you will have a delightful experience here, as every element has been thoughtfully arranged to prevent visual fatigue. Furthermore, the color scheme is pleasing to the eye, making it particularly appealing to visitors. I must say, this website is quite impressive!
Things we love about this web design
-
Conversion-focused web design
- Very clean web design
- Great copywriting
Click the blue & white buttons to get started, or find a web designer 🚀
13. Bluehost
I’ll be the first to admit it, I am friends with the guys at Bluehost. That being said, this website definitely deserves a spot on the list. Bluehost knocked it out of the park with their killer combo of vibrant colors and jaw-dropping visuals. And the best part? They didn’t just stop at aesthetics, they made sure to keep those conversions rolling in. Great job!
Things we love about this web design
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High focus on conversion
- Smooth and subtle animations as you scroll down the page
- Clean design with a modern color scheme
Click the blue & white buttons to get started, or find a web designer 🚀
14. WPX Hosting
The design of WPX Hosting incorporates a playful element that enhances the overall experience for every visitor. I enjoy the lightheartedness of the work environment, even though the business itself is quite serious. If you are interested in learning more about call-to-action buttons and social proof, this source can provide you with valuable inspiration to consider.
Things we love about this web design
- Fun animations
- Very clear call to actions
- Lots of social proof
Click the blue & white buttons to get started, or find a web designer 🚀
15. Static App
URL: https://static.app/
The website of Static App features an appealing design that is sure to uplift your mood. The designer demonstrated excellent skills in selecting a visually appealing color scheme and creating easily understandable graphic illustrations. Overall, this example is a one-page web design that is worth your time.
Things we love about this web design
- Visually pleasing color scheme
- Comprehensible graphic designs and illustrations
- Simple one-pager web design
Click the blue & white buttons to get started, or find a web designer 🚀
16. Phylum
URL: https://phylum.io/
If you’re craving sleekness in graphic designs, videos, animations, or colors, then Phylum is the ultimate one-stop destination for you! This website is seriously impressive! Not only does it have a sleek and modern design, but it’s also packed with an incredible amount of resources.
Things we love about this web design
Click the blue & white buttons to get started, or find a web designer 🚀
17. Lamden
URL: https://lamden.io/
Lamden’s designer absolutely crushed it with their dark background aesthetic! The pages are rocking a professional and classy vibe, which I love! Not only that, but the animations are an absolute blast from start to finish! You’ll never experience a dull moment here!
Things we love about this web design
- Nice CTA button designs
- Simple yet sleek web design
- Well-thought-out graphic illustrations
Click the blue & white buttons to get started, or find a web designer 🚀
18. Plume
URL: https://templates.graphicfort.com/plume/
The blue background chosen by the designer is highly effective for this website, as it creates an atmosphere of professionalism and instills a sense of trust. Furthermore, it enhances the website’s visual appeal, giving it a more polished and organized look. Make sure to check out Plume immediately!
Things we love about this web design
- Professional web design
- Demos are readily available below the fold
- Clean menu structure
Click the blue & white buttons to get started, or find a web designer 🚀
19. Windfall
URL: https://windfalldata.com/
A collaboration of professional and fun web design elements. Windfall starts with a fine and businesslike image above the fold with geometric shapes and patterns as decorative details. Scrolling further, you can observe the consistency of such a design.
Things we love about this web design
- Lovely image above the fold
- Subtle but playful decorative details
- Clear call-to-action button on the header
Click the blue & white buttons to get started, or find a web designer 🚀
20. Instaclustr
URL: https://www.instaclustr.com/
Professional and trustworthy – these are the words that best describe Instaclustr. And the fact that Instaclustr is a software company, the site’s color scheme projects an image of security. In addition, the featured testimonials add some boost to the website! Love the impact.
Things we love about this web design
- The color scheme builds trust and connections with the viewers
- Classic web design
- Featured testimonials from satisfied customers
Click the blue & white buttons to get started, or find a web designer 🚀
21. Intabase
Instabase will have you inspired with its excellent and carefully produced graphic illustrations. They may look simple but they are very effective – and that’s the beauty in it! Check it out for yourself. Automate your unstructured data with them right now!
Things we love about this web design
- Colors pop out of the black and white color scheme
- Modern web design
- Lots of resources to skim through!
Click the blue & white buttons to get started, or find a web designer 🚀
22. Clumio
URL: https://clumio.com/
You’d love the energy at Clumio! This website welcomes you with a dynamic animation above the fold that really works well for a software company. The animation highlights the basics of their services in a brief yet comprehensible manner.
Things we love about this web design
- Bold and powerful color scheme
- Backlight and neon light effect on the accent color
- Killer call-to-action buttons on the header
Click the blue & white buttons to get started, or find a web designer 🚀
23. Innovify
The text animation in Innovify’s content above the fold is something that instantly grabs your attention. It stands out even though the layout is sort of condensed. Nonetheless, this website is something that will impress viewers as they explore more of the pages
Things we love about this web design
- Great color scheme!
- Geometric shapes and patterns beautify the design
- Remarkable logo design
Click the blue & white buttons to get started, or find a web designer 🚀
24. Plex
Plex offers you not just a classic web design that works really well for a corporate website, as it also makes a good impression through its copywriting! And oh, the introduction video above the fold is a must-watch! I bet you can learn so many things from it.
Things we love about this web design
- Simple yet effective web design
- Well-thought-out video and tagline above the fold
- Social media proof through highlighting some stats
Click the blue & white buttons to get started, or find a web designer 🚀
25. Guri
URL: https://guri.me/
Guri’s website is like a soothing oasis for the eyes, thanks to its calming background color. As you scroll down, get ready to be wowed by the designer’s thoughtful touch! The texts are strategically positioned to ensure they don’t overpower you. I’m also totally obsessed with this one!
Things we love about this web design
- Simple visual media
- Smooth navigation of the page
- Unique concept
Click the blue & white buttons to get started, or find a web designer 🚀
These are my favourites.
BONUS – Here is my favorite template
Landing Page Template
URL: https://mycodelesswebsite.com/try-theme/car-dealer
Why this is such a great template:
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
BONUS: Elegant Themes
URL: https://elegantthemes.com/
Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What you can learn from this great website
- Playful design
- Clear call to actions
- Great user experience
Modern Examples
Startup Examples
Wix Examples
More website examples
3 Award Winning Web Designers I recommend
I highly recommend you to have a look at their portfolios!
WORDPRESS EXPERT
HIGH-END
CONVERTING WEB DESIGN
Kegan Quimby
keganquimby.com
Kegan is a freelance WordPress designer/developer. He works with businesses of all sizes to share their story. He builds websites that are fast, mobile & SEO friendly, and built to last!
✓ He specializes in WordPress design and development. From branding to e-commerce, to mobile, and everything in between.
✓ He has a focus on small to medium size businesses but also has enterprise clients.
✓ Clients include Level Up Digital Media, Center for Human Insights by User Testing.
Vrrb
vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
✓ Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
✓ We engage with established companies (50+ employees), as well as funded startups looking to turbocharge their growth.
✓ Clients include Ferrari, Visa, HP, UCLA, and Behr Paint.
Lovepixel Agency
lovepixelagency.com
We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work 👋
✓ This web design agency specializes in custom websites using WordPress.
✓ They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!
✓ Clients include Oto Gomes, Laura Dawn, Sigrid Tasies.
1
Explore inspiring website templates
Epic website templates you install and customize.
2
Select the right page builder.
Using a page builder allows you to build a website without using code.
Here is the one I recommend.
About the author
My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.
PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.
Checklist: 5 ways to make your landing page beautiful and highly converting
1. Don’t break the 5-second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the back button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
2. Don’t confuse your visitor with too many call to actions
Great call to actions draw the attention of your visitors.
That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.
In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.
3. Design mobile-first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your website.
When designing your website, think about mobile design before you build your desktop website.
4. Watch people using your website without telling them what to do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be potential customers and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behavior:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
5. Collect real testimonials from real members
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.
Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
Growth hacking: 3 powerful strategies to promote your landing page
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each sends it to 5 friends.
Now, these friends also send it to 5 friends. Oh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.
We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
2. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you want to learn more about this:
3. Do a press release
Yikes! A press release? That’s not for your website, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.
FAQ
What makes a good landing page?
A landing page should have a minimalistic design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a landing page?
- Analyze the best examples on this page
- Make notes of what you like – and what you don’t like
- Design your own site with this drag & drop website builder
- Publish your website with our recommended hosting platform.
How much does a landing page cost?
A web designer will charge anywhere between $1800 and $4800 for a decent website. However, this article will teach you to do it yourself for less than $100.
What information is needed on a landing page?
Your website will need at least the following pages: ‘Home, About us, Contact, Timetable. To create trust with your visitor it’s important to show lots of pictures and videos of your classes.