Definitive guide
Best Landing Page Websites of 2024 | 45 Examples + Templates
Hi – it's Ralph here 👋
In the past 10 years, I’ve designed 100+ landing pages. Here’s what I learned:
What Matters in Landing Pages Web Design (My Experience)
What I learned over the years building websites for landing pages:
1. Clear Call to Action (CTA)
Ensure the primary CTA is easily seen and persuasive. When designing the call-to-action, I recommend you to employ the difference in the colors of the fonts and backgrounds, large buttons, and emphatic phrases calling to action.
2. Engaging Visuals
Use of high-quality images or videos which should be relevant to the content as well as the audience will go a long way in improving the appearance of your landing page. It will more appropriate if the visuals are aligned with the provision of the message and benefit that comes with it.
3. Trust Signals
Being able to create trust is crucial to ‘moving’ the visitor to a status of a customer. I recommend that your landing page contains features such as the customer’s feedback, stories of other clients, and the seals of trust like awards and security certificates. These signals inform clients that your offer is legitimate, and that others have had positive experiences with your product or service.
Focus on this, and you’ll be fine.
PS: I suggest taking a look at the website examples below. Get inspired by their designs and see which website builders they’ve used. Best of luck!
My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
P.S.: I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.
1. Mighty App
This website is a vibrant fireworks display of colors! The real showstopper is a captivating visual at the homepage’s center stage. Hover your mouse over it, and get ready for some serious magic—an enchanting experience awaits!
Things we love about this web design
- Incredible colors
- Awesome animations
- Excellent logo
🚀 The website builder I recommend to replicate this website
2. Customer.io
Customer.io’s sleek and stylish design, adorned with vibrant pops of purple, captivates. The delightful hand-drawn flair in the main visual adds a unique touch. Elegance and cleanliness permeate every page. If you appreciate simplicity over overwhelming elements, I highly recommend visiting this place!
Things we love about this web design
- Lots of whitespace
- Pops of color
- Great graphic style
🚀 The website builder I recommend to replicate this website
3. Fortmatic
Fortmatic masterfully combines simplicity with visually stunning website design. The vibrant colors against the black-and-white background are striking, and the flawlessly animated visuals paired with meticulously organized information make for a truly impressive experience!
Things we love about this web design
- Amazing choice of colors
- Great composition
- Less is more
🚀 The website builder I recommend to replicate this website
4. Waze
URL: https://www.waze.com/waze
Despite the abundance of white space on the Waze website, the design is anything but dull thanks to the inclusion of whimsical and entertaining visuals. Awesome! If you enjoy engaging visual content in a lively environment, you might like this example!
What you can learn from this great website design
- Great use of white spaces
- Playful theme
- Simple yet outstanding visual
🚀 The website builder I recommend to replicate this website
5. Laundry Turtle
The Laundry Turtle captivates attention with bold fonts and captivating visuals. The green color scheme not only enhances brand recognition but also creates a soothing visual aesthetic, contributing to a calming overall look and feel. It’s a nice outcome!
Things we love about this web design
- Icon to show different steps
- Great composition
- Cool banner
🚀 The website builder I recommend to replicate this website
6. MA True Cannabis
URL: https://matruecannabis.com/en/
The website of MA True Cannabis is quite vibrant. The colors transition from yellow to blue to red, which I find fascinating as it is sure to captivate customers and encourage them to make purchases. This platform is full of positive energy, so I’m confident you’ll have a great time here.
What you can learn from this great website design
- Playful website design
- Awesome color scheme
- Great web layout
🚀 The website builder I recommend to replicate this website
7. Telescopic Mast
Telescopic Mast impressively communicates its purpose and services using entertaining videos and icons. Upon arrival, you easily identify what they offer. The website features a user-friendly interface, ensuring an enjoyable browsing experience. How amazing is that?
Things we love about this web design
- Live chat support
- Dropdown menu
- User-friendly interface
🚀 The website builder I recommend to replicate this website
8. Frill
Frill stands out with its distinctive use of pink gradients and a simplistic animated background. The incorporation of a cursive font enhances the overall theme. For those who enjoy reading, the website offers a wide
Things we love about this web design
- Minimalistic theme
- More visuals
- Bauhaus inspired design
🚀 The website builder I recommend to replicate this website
9. Easytrax
Easytrax’s web design delights with playful illustrations, creating a whimsical atmosphere from top to bottom. Greeted by a delightful combination of shapes and a light color scheme upon landing, the website feels effortlessly pleasant and inviting. Everything is clean and well-made, contributing to a positive user experience!
Things we love about this web design
-
Nice illustrations
- Very clean web design
- Nice border radiuses which display cool shapes
🚀 The website builder I recommend to replicate this website
10. Store Maven
URL: https://www.storemaven.com/
Store Maven’s website exudes confidence and expertise, with a powerful color scheme and crafty animations creating a captivating effect. The overall design exudes professionalism, making it a great experience. Click the link to learn more about them! Nice.
Things we love about this web design
-
Great luxurious color scheme
- Great call to action button
- Nice animations which make the website feel ‘alive’
🚀 The website builder I recommend to replicate this website
11. Wiiqare
URL: https://wiiqare.com/
Wiiqare’s website is conversion-focused, skillfully capturing attention and keeping visitors fully engaged. The content offers valuable information and health support, ensuring satisfaction. Smooth-scrolling animations and informative details make for a thoroughly satisfying browsing experience after just one visit.
Things we love about this web design
-
Conversion-focused web design
- Nice color gradient
- Nice scrolling animations
🚀 The website builder I recommend to replicate this website
12. Betterworth
Betterworth’s homepage is exceptionally clean, pushing boundaries to create a captivating and worthwhile destination. The thoughtful arrangement of elements prevents visual fatigue, ensuring a delightful experience. The pleasing color scheme adds to the overall appeal, making this website quite impressive!
Things we love about this web design
-
Conversion-focused web design
- Very clean web design
- Great copywriting
🚀 The website builder I recommend to replicate this website
13. Bluehost
Bluehost earns its spot with a killer combo of vibrant colors and jaw-dropping visuals. Beyond aesthetics, they’ve nailed the art of keeping conversions rolling in. It’s a great job overall, making this website deserving of recognition. Well done!
Things we love about this web design
-
High focus on conversion
- Smooth and subtle animations as you scroll down the page
- Clean design with a modern color scheme
🚀 The website builder I recommend to replicate this website
14. WPX Hosting
WPX Hosting’s design incorporates a playful element, enhancing the overall visitor experience with a lighthearted touch in a serious business. For those interested in call-to-action buttons and social proof, exploring this source can provide valuable inspiration.
Things we love about this web design
- Fun animations
- Very clear call to actions
- Lots of social proof
🚀 The website builder I recommend to replicate this website
15. Static App
URL: https://static.app/
Static App’s website boasts an uplifting design with a visually appealing color scheme and easily understandable graphic illustrations. The one-page web design showcases excellent skills and is undoubtedly worth your time. Explore the appealing aesthetics and thoughtful presentation!
Things we love about this web design
- Visually pleasing color scheme
- Comprehensible graphic designs and illustrations
- Simple one-pager web design
🚀 The website builder I recommend to replicate this website
16. Phylum
URL: https://phylum.io/
Phylum is the ultimate one-stop destination for sleek graphic designs, videos, animations, and vibrant colors. This seriously impressive website not only features a sleek and modern design but is also packed with an incredible amount of valuable resources. Explore the richness it offers!
Things we love about this web design
🚀 The website builder I recommend to replicate this website
17. Yellow co.
URL: https://yellowco.co/
The website’s feminine feel is beautifully complemented by the light pink color and splashes of yellow. Breathtaking photos further elevate its status as an outstanding example of a Squarespace creation. Bravo to the design for achieving a harmonious and visually pleasing experience!
Things we love about this web design
- Nice CTA button designs
- Simple yet sleek web design
- Well-thought-out graphic illustrations
🚀 The website builder I recommend to replicate this website
18. Plume
URL: https://templates.graphicfort.com/plume/
Plume’s designer made an effective choice with the blue background, creating a professional atmosphere that instills trust. It enhances the website’s visual appeal, providing a polished and organized look. Don’t miss out—check out Plume immediately for a visually pleasing experience!
Things we love about this web design
- Professional web design
- Demos are readily available below the fold
- Clean menu structure
🚀 The website builder I recommend to replicate this website
19. Windfall
URL: https://windfalldata.com/
Windfall’s website is a blend of professional and fun design elements. Beginning with a fine, businesslike image above the fold featuring geometric shapes and patterns, the design maintains consistency as you scroll, creating a cohesive and visually engaging experience.
Things we love about this web design
- Lovely image above the fold
- Subtle but playful decorative details
- Clear call-to-action button on the header
🚀 The website builder I recommend to replicate this website
20. Instaclustr
URL: https://www.instaclustr.com/
Instaclustr’s website exudes professionalism and trustworthiness, fitting for a software company. The color scheme projects a sense of security, enhancing the company’s image. Featured testimonials further boost the website’s impact, contributing to a positive and reliable impression. Well done!
Things we love about this web design
- The color scheme builds trust and connections with the viewers
- Classic web design
- Featured testimonials from satisfied customers
🚀 The website builder I recommend to replicate this website
21. Intabase
Instabase impresses with excellent and carefully produced graphic illustrations that, while simple, are highly effective—capturing the beauty of efficiency. Explore for yourself and consider automating your unstructured data with them. It’s an inspiring and effective approach worth checking out!
Things we love about this web design
- Colors pop out of the black and white color scheme
- Modern web design
- Lots of resources to skim through!
🚀 The website builder I recommend to replicate this website
22. Clumio
URL: https://clumio.com/
Clumio’s website exudes energy, welcoming you with a dynamic animation above the fold—a perfect fit for a software company. This animation skillfully highlights the basics of their services in a brief yet comprehensible manner, creating an engaging and informative user experience.
Things we love about this web design
- Bold and powerful color scheme
- Backlight and neon light effect on the accent color
- Killer call-to-action buttons on the header
🚀 The website builder I recommend to replicate this website
23. Innovify
Innovify’s website grabs attention with a captivating text animation in the content above the fold. Despite a somewhat condensed layout, it stands out and leaves a lasting impression on viewers as they explore more pages. An impressive element that adds to the overall appeal!
Things we love about this web design
- Great color scheme!
- Geometric shapes and patterns beautify the design
- Remarkable logo design
🚀 The website builder I recommend to replicate this website
24. Plex
Plex goes beyond classic web design for a corporate site, making a strong impression with compelling copywriting. The must-watch introduction video above the fold is a valuable resource, offering insights and lessons that you’re likely to find beneficial. Dive in and learn from the experience!
Things we love about this web design
- Simple yet effective web design
- Well-thought-out video and tagline above the fold
- Social media proof through highlighting some stats
🚀 The website builder I recommend to replicate this website
25. Guri
URL: https://guri.me/
Guri’s website is a soothing oasis with a calming background color, creating a visually pleasing experience. The designer’s thoughtful touch is evident as you scroll down, ensuring that the strategically positioned texts don’t overpower you. It’s truly an obsession-worthy design!
Things we love about this web design
- Simple visual media
- Smooth navigation of the page
- Unique concept
🚀 The website builder I recommend to replicate this website
26. Utrust
URL: https://utrust.com/
Utrust, from product to a full ecosystem, boasts an incredible team passionate about disruptive technology and a new digital payments landscape. Their minimal and almost simple web design, though seemingly easy, reflects a commendable effort. Click the link to delve deeper into their story and learn more about their vision and expertise!
Things we love about this website design:
-
Nice color scheme
- Great explanation of product benefits
- Nice animations
🚀 The website builder I recommend to replicate this website
27. BlueReceipt
URL: https://www.bluereceipt.com/
BlueReceipt’s website is the epitome of design and conversion synergy. The multi-colored fonts, scrolling visuals, animated features, and clean layout make statistical data and industry information appealing. Strategic use of bulleted lists enhances understanding of the text marketing platform’s benefits. Effective call-to-action messaging and copywriting compel visitors to sign up. It’s a well-crafted blend of aesthetics and functionality!
Things we love about this website design:
-
Compelling copywriting
-
Cool animations
- Attractive call to action buttons
🚀 The website builder I recommend to replicate this website
28. Your Plan, Your Planet
URL: https://yourplanyourplanet.sustainability.google/
Your Plan, Your Planet is an interactive way to understand your environmental impact and learn simple, science-based ways to improve it. They have a very simple and minimalist web design on their website. It may be simple but the color combination used for the website is simply stunning because of the pastel-themed aesthetic that they are going for. Great job!
What you can learn from this great website design
- Simple web design
- Lots of white spaces
- Simple color scheme
🚀 The website builder I recommend to replicate this website
29. Toy Fight
URL: https://toyfight.co/
Explore Toy Fight’s website, where two 3D mannequins boldly highlight their unconventional creativity. With eye-catching visuals, beautiful typography, animated effects, warm colors, and a clean layout, this award-winning agency’s unique approach shines. Click the link to delve deeper into their world and learn more about their creative excellence!
Things we love about this website design:
- Great color palette
- Funny images
- Lots of social proof by showing previous clients
🚀 The website builder I recommend to replicate this website
30. Patrick David
URL: https://bepatrickdavid.com
Patrick David, Italy’s UX/UI Designer, showcases an impressive website blending native elements, animations, and effects. Awarded by various bodies, his site boasts great copywriting and compelling calls to action. Kudos for a stellar online presence!
Things we love about this website design:
- Unique style
- Great copywriting
- Great call to action
🚀 The website builder I recommend to replicate this website
31. Mama Joyce Peppa Sauce
URL: https://www.peppasauce.love/
Mama Joyce’s Peppa Sauce is a great website with a lot of personality. As you scroll down, it’s like a virtual playhouse where you can have a great time exploring and finding all the cool features. Even though there are only two hues in the color scheme, they look great together.
What you can learn from this great website design
- Creative and playful website
- Unique web design
- Great background design
🚀 The website builder I recommend to replicate this website
32. ILAB
URL: https://www.ilabsolutions.it/
You’ll see from this website that black-and-white patterns are still popular today despite their age. The mix helps the fonts, images, and other visual components of this website stand out. This is the one if you’re looking for color ideas with a clean, sophisticated look!
What you can learn from this great website design
- Lots and lots of white spaces!
- Well-designed and functional
- Wide range of visual media
🚀 The website builder I recommend to replicate this website
33. Moooi
URL: https://www.moooi.com/en/
Moooi’s design looks stylish from head to toe. The website has a great color scheme and a really modern, well-organized appearance. Even though there is a lot of information to read, each word is put carefully so that you won’t ever feel overwhelmed.
What you can learn from this great website design
- Professional web design
- Quick load time
- Responsive design
🚀 The website builder I recommend to replicate this website
34. The Diamond Pro
URL: https://www.diamonds.pro/
The Diamond Pro is such a gem. This website knows how to promote its products in the best way possible. Since it’s all about diamonds, the designer never failed to tell you how to get the most value on your diamond purchase! Although it’s all about selling and promoting, you’ll understand a lot of stuff here.
What you can learn from this great website design
- New and original web design
- Impressive information about diamonds
- Unique menu navigation
🚀 The website builder I recommend to replicate this website
35. Your Dream Coffee
URL: https://yourdreamcoffee.com/
The world’s finest coffee and website are yours to enjoy. You can get your preferred beverage whenever you want it, anywhere, at Your Dream Coffee. With its selected color scheme, this website smells and looks like coffee. The fonts also have a strong, refined coffee flavor. fantastic result
What you can learn from this great website design
- Excellent color scheme in the background
- Memorable web design
- Creative concept!
🚀 The website builder I recommend to replicate this website
36. Making Sense of Cents
URL: https://www.makingsenseofcents.com/
Making Sense of Cents has the most helpful blog course if you’d like to delve into affiliate marketing. Do not hesitate to visit the website to build a six-figure earning without millions of visitors or selling your soul. All information here is easy to understand, so you won’t have to worry about the topics being complex for a beginner.
What you can learn from this great website design
- High-quality blogs
- Well-designed and functional
- Clear calls to action
🚀 The website builder I recommend to replicate this website
37. Finder
Finder has a simple design. I love the minimalist vibe of the design, yet it still looks fun in its own way. The white spaces all over the design is a great way to not strain the eyes of the viewers. What a great job!
What you can learn from this great website design
- Lots of white spaces
- Simple color scheme
- Minimalist aesthetic
🚀 The website builder I recommend to replicate this website
38. This Is Why I’m Broke
URL: https://www.thisiswhyimbroke.com/
The website is simply designed, with a white background and black text. The homepage offers a list of top sellers, and each product displays a picture, some information and the price. The site also features a blog with articles on many topics. All in all, the site is easy to use and provides an amusing shopping environment.
What you can learn from this great website design
- Great use of white spaces
- Easy navigation
- Simple design
🚀 The website builder I recommend to replicate this website
39. Hourly
Hourly’s website boasts an incredibly eye-catching color scheme that is undeniably impressive. The overall layout of the site is truly exceptional and one-of-a-kind. If you have a passion for imaginative designs, I highly recommend checking out this particular one without any hesitation.
What you can learn from this great website design
- Large text for emphasis
- Nice color combo
- Sleek web design
🚀 The website builder I recommend to replicate this website
40. Hello Giggles
URL: https://hellogiggles.com/
Hello Giggle’s material is only found in the middle. Some may find it unappealing but it serves its purpose. You’ll appreciate this platform if you like straightforward aesthetics with a variety of content! There are plenty of whitespaces, so you will not feel overloaded at all.
What you can learn from this great website design
- All content in the middle
- Lots of whitespaces
- Various content to check out
🚀 The website builder I recommend to replicate this website
41. Noodz
Look at this creatively designed website! The combo of green and pink and a bit of yellow gives a lustrous appearance. There are some really fun animations and jokes here too which make this one a must-see! This can be the next inspiration for your website!
Things we love about this web design
- Attractive typeface
- Bold colors
- Clear call to action
🚀 The website builder I recommend to replicate this website
42. Sakari Sake
Looking for a super clean one page website? Check out this example! This sake company with its pale color scheme and popping products is of outstanding quality. Wonderful! You will love the clean and sophisticated aesthetic that the design has, it makes it look stunning and perfect!
Things we love about this web design
- Nice animations
- Product focused
- Simple and pure theme clearly visible on the entire website
🚀 The website builder I recommend to replicate this website
43. Weee!
This website is skilled at strategically positioning buttons to create a smooth scrolling experience. All tasks are simple, whether it’s inputting a code or adding items straight to the cart! Moreover, the pictures also provided the pages with the vitality they require.
What you can learn from this great website design
- Colorful website
- Great color scheme
- Helpful app for shopping
🚀 The website builder I recommend to replicate this website
44. Tangerine
Tangerine’s website’s color scheme is soothing and tranquil, which is why I adore it. The graphics are not excessively dominant and do not overshadow the overall design, making it truly excellent. If you’re a fan of bold and imaginative styles, I highly recommend checking out this particular option!
What you can learn from this great website design
- Stunning color palette
- Great self-care app
- Well-polished design
🚀 The website builder I recommend to replicate this website
45. SWWIM
SWWIM’s website design is definitely a must-see! I love the elements they used and believe me, this might be one of my favorite designs out of everything on the list. The colors, typography, even the copy is just purely stunning and perfect! Nice work!
What you can learn from this great website design
- Muted blue and peach look lovely on this website
- Subtle animations and text crawlers
- Playful yet calming illustrations
🚀 The website builder I recommend to replicate this website
These are my favourites.
BONUS – Here is my favorite template
Landing Page Template
URL: https://mycodelesswebsite.com/try-theme/car-dealer
Why this is such a great template:
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
BONUS: Elegant Themes
URL: https://www.elegantthemes.com/
Although this one shouldn't be on the list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What can you learn from this great website
- Playful design
- Clear call to actions
- Great user experience
Award-Winning Web Designers 🎉
I highly recommend you to have a look at their portfolios
WEBFLOW EXPERT
HIGH-END
Arch Web Design
archcowebdesign.com
We're a Canadian Webflow agency that helps SaaS companies increase their revenue using high-converting websites. We've worked with over 200 SaaS companies and see an average 3.7x increase in website leads.
✓ Top Companies worked with:
Hugo (acquired by Calendly), SmartSuite,
DuxSoup
✓ Our average client increases their conversions by 3.7x in 90 days
✓ We've helped our clients secure $200M in funding
Vrrb
vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
✓ Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
✓ We work with companies (50+ employees) and funded startups to accelerate growth
✓ Clients include Ferrari, Visa, HP, UCLA, and Behr Paint
Checklist: 5 ways to make your landing page beautiful and highly converting
1. Don’t break the 5-second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the back button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
2. Don’t confuse your visitor with too many call to actions
Great call to actions draw the attention of your visitors.
That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.
In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.
3. Design mobile-first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your website.
When designing your website, think about mobile design before you build your desktop website.
4. Watch people using your website without telling them what to do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be potential customers and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behavior:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
5. Collect real testimonials from real members
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.
Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
Growth hacking: 3 powerful strategies to promote your landing page
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each sends it to 5 friends.
Now, these friends also send it to 5 friends. Oh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.
We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
2. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you want to learn more about this:
3. Do a press release
Yikes! A press release? That’s not for your website, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.
FAQ
What makes a good landing page?
A landing page should have a minimalistic design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a landing page?
- Analyze the best examples on this page
- Make notes of what you like – and what you don’t like
- Design your own site with this drag & drop website builder
- Publish your website with our recommended hosting platform.
How much does a landing page cost?
A web designer will charge anywhere between $1800 and $4800 for a decent website. However, this article will teach you to do it yourself for less than $100.
What information is needed on a landing page?
Your website will need at least the following pages: ‘Home, About us, Contact, Timetable. To create trust with your visitor it’s important to show lots of pictures and videos of your classes.