Definitive guide
Best Landing Page Websites of 2023 | 15 Examples + Templates
My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
1. Mighty App
This website is a mighty explosion of colors. The main highlight however is the moving visual on the home page. Just hover your mouse on top of the visual to see its magic. How awesome!
Things we love about this web design
- Incredible colors
- Awesome animations
- Excellent logo
Click the Blue/White buttons to get started – or find a web designer 🚀
2. Customer.io
Customer.io serves a minimal design with hints of purple. What’s interesting is the main visual which has a hand-drawn feel to it. Overall, the website looks very elegant and clean.
Things we love about this web design
- Lots of whitespace
- Pops of color
- Great graphic style
Click the Blue/White buttons to get started – or find a web designer 🚀
3. Fortmatic
Fortmatic believes in simplicity but the design is pure eye candy! The vibrant colors pop over a beautiful black and white background. The visuals are animated and the information is neatly organized. How cool is that!
Things we love about this web design
- Amazing choice of colors
- Great composition
- Less is more
Click the Blue/White buttons to get started – or find a web designer 🚀
4. Starlett
Starlett introduces you to a dreamy journey with a beautiful video. The website follows a vintage aesthetic along with the use of pastel colors and bold, vintage typefaces.
Things we love about this web design
- Love the colors
- Quadrants to present content
- Organized information
Click the Blue/White buttons to get started – or find a web designer 🚀
5. Laundry Turtle
Clean clothes and a clean-looking website go hand in hand. Laundry turtle makes sure to use bold fonts and great visuals to catch your attention. Its green color is not only great for brand recognition but also because it gives a calming look and feel.
Things we love about this web design
- Icon to show different steps
- Great composition
- Cool banner
Click the Blue/White buttons to get started – or find a web designer 🚀
6. Power Plate
Burning fat has never been easier with Power Plate but what is more interesting is how they have strategically place colors of reds and teals to catch the eye! They have also added great visuals. In simple words, more seeing less reading!
Things we love about this web design
- Less text
- Amazing use of colors
- Call to action above the fold
Click the Blue/White buttons to get started – or find a web designer 🚀
7. Telescopic Mast
If you have seen hazard signs, you will immediately recognize the website design of the telescopic mast! What’s great is the use of several videos and icons to explain what they do. How cool is that!
Things we love about this web design
- Live chat support
- Dropdown menu
- User-friendly interface
Click the Blue/White buttons to get started – or find a web designer 🚀
8. Frill
Pink gradients and a simplistic animated background are what make Frill stand out of the sea of websites. The main highlight? Well, the font is cursive which adds to the theme of the overall website.
Things we love about this web design
- Minimalistic theme
- More visuals
- Bauhaus inspired design
Click the Blue/White buttons to get started – or find a web designer 🚀
9. Easytrax
Easytrax is a service which helps you keep track of the condition of your vehicle. Their web design is rather playful. The shapes and the light color scheme make the website feel ‘easy and breezy’. Great job!
What you can learn from this great startup website example
-
Nice illustrations
- Very clean web design
- Nice border radiuses which display cool shapes
Click the Blue/White buttons to get started – or find a web designer 🚀
10. Store Maven
URL: https://www.storemaven.com/
Store Maven is one of these websites which basically scream ‘we know what we’re doing’. Their color scheme is so powerful, combined with crafty animations they’re able to breathe a professional attitude.
What you can learn from this great startup website example
-
Great luxurious color scheme
- Great call to action button
- Nice animations which make the website feel ‘alive’
Click the Blue/White buttons to get started – or find a web designer 🚀
11. Wiiqare
URL: https://wiiqare.com/
Wiiqare is a startup in the famous ‘fintech’ niche. It’s a digital wallet which helps you put aside money which only can be used for health. I love it. Their website feels clean and playful. Well done!
What you can learn from this great startup website example
-
Conversion focused web design
- Nice color gradient
- Nice scrolling animations
Click the Blue/White buttons to get started – or find a web designer 🚀
12. Betterworth
Conversion, conversion, conversion. That’s what Betterworth seems to do really well. Their homepage is super clean and pushes all the eyeballs to that slick ‘get started’ button. Great job!
What you can learn from this great startup website example
-
Conversion focused web design
- Very clean web design
- Great coywriting
Click the Blue/White buttons to get started – or find a web designer 🚀
13. AirBnB
URL: https://www.airbnb.com/d/designhost
This AirBnB landing page serves as a one-stop shop for visitors interested in hosting. It includes feedback from current hosts, advice articles, and a calculator to estimate your average weekly profits based on your area. If all this information has persuaded you to start hosting, the bright pink CTA at the top makes it simple to convert immediately.
What you can learn from this great startup website example
-
Neat design
- Excellent animations
- Nice scrolling objects
Click the Blue/White buttons to get started – or find a web designer 🚀
14. Bluehost
I’ll be the first to admit it, I am friends with the guys at Bluehost. That being said, this website definitely deserves a spot in the list.
Bluehost did a great job of combining fresh colors with powerful images – all while focusing on conversions. Well done!
What you can learn from this great startup website example
-
High focus on conversion
- Smooth and subtle animations as you scroll down the page
- Clean design with modern color scheme
Click the Blue/White buttons to get started – or find a web designer 🚀
15. WPX Hosting
Although WPX isn’t in the startup phase anymore, they definitely breath the startup vibes any startup website should. The playfulness throughout the design provides a nice mixture of a professional hosting service combined with a fun startup.
What you can learn from this great startup website example
- Fun animations
- Very clear call to actions
- Lots of social proof
Click the Blue/White buttons to get started – or find a web designer 🚀
BONUS – Here is my favorite template
Landing Page Template
URL: https://mycodelesswebsite.com/try-theme/car-dealer
Why this is such a great template:
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
🚀 Click on the blue button to download – install it on this hosting
BONUS: Elegant Themes
URL: https://elegantthemes.com/
Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What you can learn from this great website
- Playful design
- Clear call to actions
- Great user experience
More website examples
Modern Examples
Startup Examples
Divi Examples
3 Award Winning Web Designers I recommend
I highly recommend you to have a look at their portfolios!
WORDPRESS EXPERT
UNIQUE DESIGNS
CONVERTING WEB DESIGN
Kegan Quimby
keganquimby.com
Kegan is a freelance WordPress designer/developer. He works with businesses of all sizes to share their story. He builds websites that are fast, mobile & SEO friendly, and built to last!
✓ He specializes in WordPress design and development. From branding to e-commerce, to mobile, and everything in between.
✓ He has a focus on small to medium size businesses but also has enterprise clients
BOWEN
bowenmedia.com
BOWEN is a premium web design agency based in the USA that partners with businesses to create powerful, enduring results. We combine exceptional artistry and sharpened strategy to provide our clients with unparalleled value.
✓ This web design agency focuses on high-quality websites
✓ This company partners with medium-large sized companies
Lovepixel Agency
lovepixelagency.com
We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work 👋
✓ This web design agency specializes in custom websites using WordPress
✓ They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!
1
Website hosting that I recommend.
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Selecting the right page builder.
Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.
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Grab my install guide.
Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.
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Best Practices (BONUS).
Claim the right domain before it's gone
Spend your money wisely.
We recommend Divi, it's great for beginners and allows you to customize everything.
About the author
My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.
PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.
Checklist: 5 ways to make your landing page beautiful and highly converting
1. Don’t break the 5-second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the back button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
2. Don’t confuse your visitor with too many call to actions
Great call to actions draw the attention of your visitors.
That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.
In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.
3. Design mobile-first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your website.
When designing your website, think about mobile design before you build your desktop website.
4. Watch people using your website without telling them what to do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be potential customers and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behavior:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
5. Collect real testimonials from real members
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.
Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
Growth hacking: 3 powerful strategies to promote your landing page
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each sends it to 5 friends.
Now, these friends also send it to 5 friends. Oh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.
We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
2. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you want to learn more about this:
3. Do a press release
Yikes! A press release? That’s not for your website, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.
FAQ
What makes a good landing page?
A landing page should have a minimalistic design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a landing page?
- Analyze the best examples on this page
- Make notes of what you like – and what you don’t like
- Design your own site with this drag & drop website builder
- Publish your website with our recommended hosting platform.
How much does a landing page cost?
A web designer will charge anywhere between $1800 and $4800 for a decent website. However, this article will teach you to do it yourself for less than $100.
What information is needed on a landing page?
Your website will need at least the following pages: ‘Home, About us, Contact, Timetable. To create trust with your visitor it’s important to show lots of pictures and videos of your classes.