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Best Jewelry Websites of 2023 | 40 Examples + Templates
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1. Greenwhich Jewelers
URL: https://www.greenwichjewelers.com/
Greenwich St. Jewelers is a tiny, family-based firm owned by local New Yorkers. If you’re into websites with amazing images, clean design, and nice chat features, this is the one you should visit! Greenwhich has the best layout you could ask for, with pieces of jewelry that will satisfy your wants.
- Amazing images
- Clean design
- Nice chat feature
Click the Blue/White buttons to get started – or find a web designer 🚀
2. ISLYNYC
URL: https://isly.nyc/
ISLYNYC is a laser cut acrylic jewelry and accessories brand created by Carrie Morrissey in Brooklyn, New York. Their tiny crew of expert artisans is passionate about art and unique ideas. You’ll love how artistic this website’s logo is combined with stylish fonts!
- Very unique web design
- Bold colors and shapes
- The website feels very much ‘alive’
Click the Blue/White buttons to get started – or find a web designer 🚀
3. The Diamond Store
URL: https://www.thediamondstore.co.uk/
The Diamond Store has created its website to help you, the consumer, find the best jewelry for your budget and to make your special event memorable. This is accomplished through clear and simple design, sophisticated software, and great customer service.
- Clean web design
- Lots of whitespace
- Great shapes
Click the Blue/White buttons to get started – or find a web designer 🚀
4. Jewel Tree London
URL:
https://www.jeweltreelondon.com/
Jewel Tree London is a nice website with high-quality images organized in the best way possible. As you visit, you’ll be welcomed with products to choose from. Each product is presented neatly, so you won’t be overwhelmed by the number of options. Click the link immediately and start shopping!
- Nice background image
- Clean design
- Awesome logo
Click the Blue/White buttons to get started – or find a web designer 🚀
5. Heera Diamonds
URL: https://heeradiamonds.com/
Heera Diamonds was founded in 2015 and is based in Hatton Garden, London. They have four stores and are expanding in less than five years. They are committed to providing the greatest levels of customer care, an extraordinary Bespoke Experience, exceptional craftsmanship, and, most importantly, the rarest quality diamonds that are responsibly and ethically sourced. Visit this professional-looking website to see if they have what you’re looking for!
- Nice menu structure
- Clear call to action above the fold
- Lots of whitespace
Click the Blue/White buttons to get started – or find a web designer 🚀
6. Chekotin
URL: http://chekotin.com/
It’s nice to see how a jewelry website can express so much emotion with copywriting. According to Chekotin, when a piece of jewelry is created from the heart and with meticulous care, it “comes alive” to the finer subtleties of the client’s preference and can even educate you to be more daring in your dreams. Learn from this example’s copywriting if you plan to have a website. Content writing is a must at this time.
- Amazing background image
- Nice menu design
- Clean web design
Click the Blue/White buttons to get started – or find a web designer 🚀
7. The Alkemistry
URL: https://www.thealkemistry.com/
The Alkemistry makes purchasing exquisite jewelry an uplifting and interesting experience. It is a location for women who appreciate luxury to find unique, wearable fine jewelry. Click the link to learn more about them. You will have fun browsing their items because they are organized and detailed.
- Great typography
- Nice slider
- Subtle color scheme
Click the Blue/White buttons to get started – or find a web designer 🚀
8. BLK and Noir
URL: https://www.blkandnoir.com/
BLK and Noir delivers customizable, handmade, and personalized jewelry. This is the perfect jewelry website example for browsing items in a nice menu structure with beautiful images. Also, the pages have an awesome color scheme, so you won’t get bored and enjoy the shoping experience.
- Nice menu structure
- Awesome color scheme
- Beautiful images
Click the Blue/White buttons to get started – or find a web designer 🚀
9. Harry Winston
URL: https://www.harrywinston.com/
Harry Winston’s website looks classy and professional. If you want to browse jewelry presented n a subtle color scheme, great menu design, and detailed examples, I suggest looking into this one without hesitation! Click the link immediately.
- Subtle color scheme
- Great menu design
- Awesome product examples
Click the Blue/White buttons to get started – or find a web designer 🚀
10. Hoochie Mama
URL: https://www.hoochiemama.me/
Hoochie Mama is a nice website if you prefer pages with a clear call to action above the fold, a nice color scheme, and amazing background images. I’d click the link immediately to explore what they can offer and how excellent its user-interface is. Go on!
- Clear call to ation above the fold
- Nice color scheme
- Amazing background image
Click the Blue/White buttons to get started – or find a web designer 🚀
11. Hortense Jewelry
URL: https://hortensejewelry.com/
Hortense Jewelry is created with high-quality gold and semi-precious and valuable stones. This website design concept is centered on humorous surprises that speak to the consumers. The web designer never failed to deliver exceptional outcomes by using nice images, lots of whitespaces, and nice CTA buttons.
- Nice images
- Lots of whitespace
- Nice CTA buttons
Click the Blue/White buttons to get started – or find a web designer 🚀
12. Pandora
Pandora began creating its well-known charms in the year 2000. Each charm has a meaning, sometimes several meanings, one from the designer and more from the person who wears and loves it. Each charm is created to tell the personal story of its user while showing its unique flair, whether it’s a celebration of color or pattern or a tribute to a country, occasion, activity, or, most importantly, a person. The website is designed specifically to be seen in ways unique to people interested in jewelry.
- Unique web design
- Clear call to action above the fold
- Nice menu structure
Click the Blue/White buttons to get started – or find a web designer 🚀
13. Kitsch
Kitsch is a beauty powerhouse founded and run by a woman, centered on positivism and pure hard work. You’ll love this jewelry website if you’re into clean design. Everyone knows that less is more, but putting it into practice isn’t easy, especially regarding website design.
- Clean design
- Nice images
- Awesome product pages
Click the Blue/White buttons to get started – or find a web designer 🚀
14. Dinosaur Designs
URL: https://www.dinosaurdesigns.com.au/
This website has great portfolio examples, making you like them even more. A large part of creating an appealing and tidy website is deciding which vital features to highlight and which to omit. If you want to make an impressive impression, display a portfolio like this one!
- Great portfolio examples
- Nice images
- Slick menu design
Click the Blue/White buttons to get started – or find a web designer 🚀
15. New World Diamonds
URL: https://www.newworlddiamonds.com/
New World Diamonds knows how to keep its products up to date. Users visit your website in search of information and assistance. Check to see if your current website accurately represents your primary products just like this one. Click the link to see how it’s done!
- Nice background image
- Nice chat feature
- Lots of whitespace
Click the Blue/White buttons to get started – or find a web designer 🚀
16. Fabrikant
URL: https://www.fabrikant.com/
Fabrikant continues committed to sharing its wisdom with clients to create personalized pieces that stand the test of time. I’m sure you’ll love visiting this website because of its unique design, awesome typography, and slick product images. Go on!
- Unique web design
- Awesome typography
- Slick images
Click the Blue/White buttons to get started – or find a web designer 🚀
17. Dinny Hall
URL: https://www.dinnyhall.com/
Dinny Hall’s website is clean and organized, with many bold images and whitespaces. As much as you’d like your consumers to buy immediately, remember that many will explore their options and return to their shortlists later. A neat website is important for encouraging consumers’ return when they are not quite ready to commit and increasing loyalty through repeat transactions.
- Clean design
- Bold images
- Lots of whitespace
Click the Blue/White buttons to get started – or find a web designer 🚀
18. Aviva
URL: https://www.avivatalmon.co.il/
Aviva knows how to build a strong prospect experience and set up a smooth buyer journey. By reducing the quantity of options on the site, the user is forced to think less, explore less, and spend less time clicking to where they want to go.
- Epic background image
- Awesome logo
- Clean website
Click the Blue/White buttons to get started – or find a web designer 🚀
19. Charriol
URL: https://www.charriol.com/
Charriol’s website has a minimalistic menu for you to enjoy! As you visit this one, you’ll realize that cleanliness and simplicity work better than complicating any design. Busy and overly complex websites are not only confusing, but they often appear to be annoying. Learn from this one.
- Powerful background image
- Minimalistic menu
- Unique web design
Click the Blue/White buttons to get started – or find a web designer 🚀
20. Aurate
URL: https://auratenewyork.com/
Aurate is a twenty-first-century corporation with a direct-to-consumer approach. Simply put, you tell them what you want, and they make it for you. Visit this website today to see a great value proposition. Every product is designed to be worthy of the women who wear it.
- Nice images
- Unique design
- Great value proposition
Click the Blue/White buttons to get started – or find a web designer 🚀
21. Faris
URL: https://www.farisfaris.com/
Faris has the nicest images to promote its products. As visual beings, images catch our attention, elicit emotions, and draw us in. As a result, if your website contains an appealing picture, there is a greater likelihood that people will view and click through it. Images on a website can enhance the user experience and help communicate crucial information more easily.
- Nice image
- Bold logo
- Clean menu design
Click the Blue/White buttons to get started – or find a web designer 🚀
22. David Yurman
URL: https://www.davidyurman.com/
David Yurman’s web designers know how to bring his products to life. Of course, writing is necessary to explain your products or services, but visuals assist you in making the finest initial impression. They bring your offering to life and provide your visitors the ability to visualize and picture using it; this increases sales and highlights your brand.
- Clear call to action above the fold
- Nice background image
- Clean menu
Click the Blue/White buttons to get started – or find a web designer 🚀
23. Auverture
URL: https://www.auverture.com/
Auverture that fine jewelry conveys a story about you, not just your style. This website features exceptional jewelry for exceptional people, creating the ultimate location for artistic expression and influential creation. Overall, Auverture is passionate about fine jewelry and hopes to disrupt, redefine, and elevate your jewelry collection.
- Intriguing background image
- Nice color scheme
- Nice images
Click the Blue/White buttons to get started – or find a web designer 🚀
24. Lisi Lerch
URL: https://www.lisilerch.com/
Lisi Lerch chose an adorable color scheme to display the personality and loveliness of her website. You’ll love how the pages are full of pink hues with exceptional handmade products! Click the link to learn more about Lisi and her fantastic team!
- Great menu design
- Nice color scheme
- Amazing product images
Click the Blue/White buttons to get started – or find a web designer 🚀
25. Lightbox
URL: https://lightboxjewelry.com/
Lightbox’s objective is to make the radiance of a diamond more accessible to more people. They constantly innovate world-leading technology to produce larger, better, and more affordable lab-produced diamond stones. Visit the website to learn more about the! They have some nice images you will enjoy!
- Nice images
- Unique design
- Great value proposition
Click the Blue/White buttons to get started – or find a web designer 🚀
26. Astley Clarke
URL: https://www.astleyclarke.com/
Astley Clarke is a trustworthy brand to create long-lasting jewelry that does not hurt the environment. I suggest visiting her website to see how precious each piece of jewelry is. Don’t miss this one! You won’t be disappointed. Available with free global delivery and free returns for the UK, USA and Europe.
- Clean design
- Lots of whitespace
- Cool animations
Click the Blue/White buttons to get started – or find a web designer 🚀
27. Zales
This website has a nice menu design with cool category pages. If you’re into neat and organized jewelry shops, this is the one to explore. The website’s whitespace emphasizes the items on the website, drawing the user’s attention to the essential materials.
- Nice menu design
- Cool category pages
- Nice images
Click the Blue/White buttons to get started – or find a web designer 🚀
28. Anchor & Crew
URL: https://www.anchorandcrew.com/
Instead of worrying about cramming as much information as possible into a page, take a deep breath, relax, and trust the power and benefit of white space, just like this website. As the cliche goes, sometimes less is more, and white space is your greatest friend regarding text readability. Click to see how it’s done!
- Nice menu design
- Nice images
- Cool slider
Click the Blue/White buttons to get started – or find a web designer 🚀
29. Jewelstreet
URL: https://www.jewelstreet.com/
This website has a clean design you should use as inspiration. Minimalist website designs are fast gaining popularity. One of the numerous benefits is that basic web designs provide a much more professional appearance to the whole design, making your site much more inviting to visitors. I suggest looking at this example to see how it’s done!
- Mind blowing images
- Clean design
- Awesome logo design
Click the Blue/White buttons to get started – or find a web designer 🚀
30. Gemfields
Gemfields is a world-leading supplier of responsibly sourced colored gemstones. They specialize in emeralds mined from Zambia and rubies from Mozambique and operate with transparency, legitimacy, and integrity. Click the link to see come amazing jewelry images! Every picture is of high-quality. Fantastic!
- Amazing images
- Clean web design
- Lots of whitespace
Click the Blue/White buttons to get started – or find a web designer 🚀
31. Carlo Barberis
URL: https://www.carlobarberis.com/
Carlo Barberis’ website has whitespaces that make the pages aesthetically pleasing. White space not only makes a website easier to operate, but it also makes it more visually appealing. High-end brands like this use a lot of white space online to convey a sense of elegance and luxury. It’s a simple but effective approach to exude elegance.
- Powerful background design
- Nice logo
- Very clean menu
Click the Blue/White buttons to get started – or find a web designer 🚀
32. Limnia
URL: https://limnia.com/
Limnia has a slick background video on the website that will keep you engaged and interested to know more. As you click the link, you’ll realize that websites can captivate people’s attention and imagination. It’s time to abandon static web pages and stop treating our websites like books.
- Slick background video
- Nice call to action above the fold
- Clean design
Click the Blue/White buttons to get started – or find a web designer 🚀
33. Daniella Draper
URL: https://danielladraper.com/
Daniella Draper, a multi-award winning British jewelry designer, graduated with a degree in jewellery design from Central St. Martins in 2009 and returned to her hometown of Lincolnshire to launch her business. She combines recycled gold and silver to create high-quality pieces that will last for years, producing future heirlooms for today and future generations. Click her neat website to learn more about her!
- Nice images
- Clcean menu
- Clear call to action above the fold
Click the Blue/White buttons to get started – or find a web designer 🚀
34. Lin Shiao
URL: https://www.lin-shiao-tung.com/
Another feature of clean web design is its easy navigation structures for accessing content, just like this one. That implies that if someone can’t find what they’re looking for on your home page (or whatever page they wind up on), they can go to it quickly. Click the link to see how it’s done!
- Nice menu design
- Amazing background video
- Unique web design
Click the Blue/White buttons to get started – or find a web designer 🚀
35. Mejuri
URL: https://mejuri.com/
Mejuri has a clear call to action above the fold that should be used as a basis for a nice website feature. If you truly want a prospective consumer to call you, that call to action should be prominent on each page. Similarly, you may encourage visitors to fill out a form, download a report, or even purchase directly from your website. Whatever you want to achieve, strive to draw a straight line to that conversion objective.
- Awesome background image
- Clear call to action above the fold
- Slick logo design
Click the Blue/White buttons to get started – or find a web designer 🚀
36. Mable
URL: https://www.mablejewelry.com/
Mable Jewelry was established out of a passion for silver. Jewelry that is both inexpensive and appealing. Don’t is this excellent website with a nice quote on the homepage, lots of whitespaces, and a slick menu! Just click the link and learn more about the brand, Mable. Go! The whole product line is ethically sourced and manufactured in Canada.
- Nice quote on the home page
- Lots whitespace
- Slick menu
Click the Blue/White buttons to get started – or find a web designer 🚀
37. Paris Jewellers
URL: https://www.parisjewellers.ca/
At Paris Jewellers, ensuring customers are happy with every purchase is the highest priority. They promise to celebrate every occasion and every story with you. I suggest seeing this website to see how a clean design combined with lots of whitespaces do their magic together.
- Lots of whitespace
- Clean design
- High quality images
Click the Blue/White buttons to get started – or find a web designer 🚀
38. Sholdt Design
URL: https://www.sholdtdesign.com/
Sholdt’s website design is the epitome of luxury and elegance. The gold accents paired with the simplistic typeface give the website a regal look. The composition is unique, each picture is oddly placed but it works well! Click the link immediately! What are you waiting for?
- Dropdown menu bars
- Interesting video
- Clean design
Click the Blue/White buttons to get started – or find a web designer 🚀
These are my favourites.
BONUS – Here is my favorite template
URL: https://mycodelesswebsite.com/try-theme/jeweler
Why this is such a great template
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
🚀 Click on the blue button to download – or ask a web designer to help you
BONUS: Elegant Themes
URL: https://elegantthemes.com/
Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What you can learn from this great website
- Playful design
- Clear call to actions
- Great user experience
More website examples
Modern Examples
Startup Examples
Divi Examples
3 Award Winning Web Designers I recommend
I highly recommend you to have a look at their portfolios!
WORDPRESS EXPERT
UNIQUE DESIGNS
CONVERTING WEB DESIGN
Kegan Quimby
keganquimby.com
Kegan is a freelance WordPress designer/developer. He works with businesses of all sizes to share their story. He builds websites that are fast, mobile & SEO friendly, and built to last!
✓ He specializes in WordPress design and development. From branding to e-commerce, to mobile, and everything in between.
✓ He has a focus on small to medium size businesses but also has enterprise clients
BOWEN
bowenmedia.com
BOWEN is a premium web design agency based in the USA that partners with businesses to create powerful, enduring results. We combine exceptional artistry and sharpened strategy to provide our clients with unparalleled value.
✓ This web design agency focuses on high-quality websites
✓ This company partners with medium-large sized companies
Lovepixel Agency
lovepixelagency.com
We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work 👋
✓ This web design agency specializes in custom websites using WordPress
✓ They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!
1
Website hosting that I recommend.
Where should I host my website? Have a look at our #1 hosting.
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Selecting the right page builder.
Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.
Here is the one I recommend.
3
Grab my install guide.
Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.
Here is the one I recommend.
4
Best Practices (BONUS).
Claim the right domain before it's gone
Spend your money wisely.
We recommend Divi, it's great for beginners and allows you to customize everything.
About the author
My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.
PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.
Checklist: 5 ways to make your constructing website beautiful and highly converting
1. Showcase your work with great images
When you’re hiring someone to do something which is important to you, you want to make sure they do it right.
And sure, they can tell you they’re the best at what they do. But wouldn’t it be better to see some proof?
Your visitors think just like this. That’s why you need to establish social proof by showcasing previous projects with great images.
When it comes to creating social proof, more is better. This goes for the entire jewelry industry.
2. Use video footage to make your website come alive
In the list with website examples you found some cool websites which use video background in the header of their website. If you have video footage yourself, definitely consider doing this as well.
- It makes your website come alive
- It adds credibility and makes you look professional
3. Use a ‘smart lead form’ to turn visitors into clients
Getting someone to visit your website is one thing. Getting them to do business with you is the next one.
Sure, you can add your contact information to your website – you should – but don’t expect people to be calling right away.
Make it easy. Add a ‘discuss your project’ contact form to enable them to get in touch with you.
Make it as easy as possible. I recommend not using more than 3 fields in your contact form.
4. Collect real testimonials from real clients
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients in the jewelry industry.
Don’t write them yourself, don’t ask your friends to write them. They’ll feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
5. Watch people using your website without telling them what do do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behaviour:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
I wish you the best of luck!
Growth hacking: 5 powerful strategies to promote a jewelry website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool which helps you to explode your website with new visitors.
We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.
2. Do a press release
Yaiks! A press release? That’s not for small businesses, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the followup. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your seo. The more websites mentioning you on their website, the higher you’ll rank in the search engine.
3. Use a LinkedIn-bot to generate traffic on autopilot
Allright. You’re now probably thinking one of two things:
- That sounds spammy. I’m not going to do that.
- A bot? How does that even work? I’m not a scientist.
Trust me, I thought the same as you. But it’s not as sketchy as it seems.
Dux-Soup is a LinkedIn tool which allows you to ‘look’ at 100 LinkedIn profiles per day.
This tool automatically visits LinkedIn profiles of people of your choice. In the past, I’ve used this a lot to get in touch with business owners.
I would have Dux-Soup open the profiles of 100 business owners per day.
It’s actually pretty simple:
- Download the Dux-Soup tool
- Open your LinkedIn account
- Search for ‘business owner’ or any other job description’
- Click the ‘Visit profiles’ button.
Now here comes the important part: Make sure your LinkedIn profile is optimized.
This means:
- A good looking profile picture
- A good tagline which describes what you do
- A great profile description which demonstrates your skills as a constructor
- Some nice portfolio projects on your LinkedIn profile
Let’s say 20% of every profile visit converts into a ‘return-visit’. That will mean 20 potential business owners who look at your LinkedIn profile every day.
That’s 600 potential leads in a month.
4. Target hot traffic with retargeting ads
Imagine.
A potential client is looking for jewelry services and stumbled upon your website. But after scrolling through your website for 30 seconds, he or she got a phone call from a friend. After calling for 20 minutes they forgot about your website and they close down their computer.
Auch.
That’s why I use retargeting advertisements to bring back these lost leads.
This will enable you to display advertisements to people who visited your website.
Just install a Facebook pixel on your website to target all your website visitors with an advertisement on Facebook or Instagram.
5. Outsource your social media management
Back in 2015 social media could have enormous impact in your business. Nowadays, not so much.
There’s way more competition than before. That being said, it can still be done. You just need to be consistent.
That’s where most businesses fail. They handle the social media themselves. For a while. And then they forget about it.
That’s why I recommend you to have a look at Fiverr. It’s a platform which allows you to hire professionals overseas. They’re seriously good – and cheap! The past few years I hired multiple professional digital marketing experts for as little as $100 per month.
FAQ
What makes a good jewelry website?
A great jewelry website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a jewelry website?
1. Analyze the best website examples on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a jewelry website cost?
A web designer will charge anywhere between $1500 and $5000 for a jewelry website. However, this article will teach you to do it yourself for less than $100.