Website Design Statistics 2024 – 67 Key Facts For Startups

I love anything on web design. As such, I put up My Codeless Website! But, guess, what?! I realized I actually forgot to put a post on web design statistics! So I scoured the net for the most important facts I could find and shared them with you.

(By the way, I made a post on the best website examples. If you need inspiring designs for your business or portfolio, feel free to check them any time!)

Here they are:

1. 94% of netizens identify a website’s easy navigation as the most important for them.

In a survey conducted by Clutch in 2018, 94% of respondents identified “easy navigation” as their most preferred feature of a website’s design. The secondary and third preferred feature is “descriptions of products/services” and “visuals of products/services,” which both got a 91% vote.

A website’s “beautiful/updated design” only ranked fourth for netizens. Other features netizens prefer to see in a website’s design are “links to social media” (67%), “About us/company team page” (63%), and “Company blog” (50%).

People’s preferences for a website’s design seemed to have not changed much even after three years as a 2023 report from Hubspot showed that easy-to-use and navigate websites remain a primary concern only.

This is based on a 2021 study of Top Design Firms, which showed that 42% of people leave websites due to poor functionality in their design.

2. It only takes 0.05 seconds for an online visitor to form an opinion about a website based on its design.

Forbes Advisor highlighted the importance of first impressions when it comes to a website’s design. This is based on a study that revealed it only takes 0.05 seconds for online users to form an opinion on a website. Online users are quick to identify if a website provides a positive user experience and easy navigation.

In fact, 50% of online users based their opinion on a company from a website’s design. The goal of web design then is functionality and aesthetics combined to provide a positive perception of a company.

3. A poorly designed website will not be recommended by 57% of online users.

The design of a website is so important that it could make or break a company. Most or 57% of online users emphasized that they would not recommend a company if its website design was poorly done. This entails having encountered an unpleasant experience in the website such as difficulty in navigating or heavy-loading visuals.

In addition, another study revealed that 48% of online users look at a website’s design to determine the credibility of a company.

4. An unattractive layout discourages interaction from 38% of online users.

According to a study, designing a website that aims to provide a positive user experience encourages more engagement. This is based on the results of the study that showed 38% of online users refusing to engage with a website with a poorly designed or unattractive layout.

5. It takes online users an average of 6.44 seconds to look at a website’s navigation menu.

Speaking of a website’s easy navigation, online users actually spend an average of 6.44 seconds looking at a website’s menu. This short window is enough for a website’s visitor to study if they can easily understand the navigation menu and find what they need quickly.

If they don’t, they will leave the website instantly. A fact based on a study that underscored 61% of online visitors left a website when they could not find what they needed within five seconds.

6. 70% of websites owned by small businesses do not have a call-to-action.

Adding call-to-action messages and graphics helps direct online visitors in navigating a website. It also serves as a visual aid that makes it easier for online visitors to find what they need or make a purchase. Thus, it is also a visual aid for ensuring a positive user experience, increasing conversion rates, and improving site performance.

7. 57% of online visitors spend most of their time “above the fold” of a website.

Experts estimate that a majority or 57% of online visitors spend time or focus their attention “above the fold” of a website. This pertains to the first area online visitors will see once the website’s landing page or homepage loads.

This is why web designers must ensure the home page or landing page suits the tastes and behavior of online visitors since first impressions matter. Forbes Advisor even said that the first two “screenfuls” of a website’s home page or landing page are where 74% of online visitors spend their view time.

8. Videos included in a website’s design prolong an online user’s stay by an average of six minutes.

Websites designed with videos captivate online visitors and keep them on a website longer. In fact, online visitors spend an average of six minutes on a website with videos. But it would be best to optimize the videos that will be placed on your website to avoid slow-loading pages that trigger online visitors to leave instantly.

9. 83% of online users engage with a website with a beautiful and updated design.

With all the aforementioned statistical data highlighting the need for thorough planning and design, it is no wonder statistics show that most or 83% of online users engage with a beautiful and updated website.

Part of maintaining a website is making sure it gets redesigned alongside the growth of the company it represents. The updated website also pertains to having not only timely information about the company and its offerings but also deploying trendy features and functionality in design.

10. 28% of online visitors will permanently leave a website due to unintuitive design.

According to Clutch, more than a quarter or 28% of online visitors will leave a website and never access it again if they find it has unintuitive design. At the same time, 35% will permanently leave a website due to advertisements. A big chunk (50%) of online visitors, however, will leave a website permanently when it contains irrelevant content.

11. The British Broadcasting Company (BBC) website is said to be the most expensive website designed so far.

Designed between the years 2017 to 2018, the BBC website is considered the most expensively designed online portal according to the Radio Times. BBC had a budget of £214 million ($260 million equivalent today) for the website’s design, which included hundreds of pages.

Technology giant Apple is also known to invest millions of dollars in its website to ensure it conveys the right image about its company, products, and services.

12. 46% of online users prefer blue-colored business websites.

According to TopDesignFirms, 46% of online users prefer business websites that are colored blue. While 30% prefer green-colored websites.

These are great design considerations when making or recreating your website, especially if you’re a startup. It would attract more visitors since color impacts mood and perception. This is the reason why color psychology is also used in web design.

It is no surprise that blue-colored websites are preferable to online users since blue is perceived as tranquil and peaceful. In particular, blue signifies loyalty, conveys honesty, and symbolizes dependability in business.

13. 39% of online users appreciate a website’s color as the 2nd most important visual element.

Speaking of the importance of color, a study highlighted that color ranks #2 for visual elements appreciated by online users. The study revealed that 39% of online users identified color as a visual element that adds to the value of a business website.

Outnumbering color, 40% of online users appreciate photos or images the most among the visual elements of a website’s design. Videos (21%), typography (19%), infographics/charts (15%), and animation (12%) are the other visual elements online users appreciate most in a website.

14. The Web Design Services Industry in the United States grew by 3.5% in market size year-on-year in 2022.

According to an industry report released by IBISWorld, the market size of the Web Design Services industry in the United States generated $56.7 billion in 2022. This reflects a 3.5% increase year-on-year and an average of 6.2% increase in the last five years since 2017. Interestingly, the industry’s growth is faster than the overall economy of the United States.

15. The revenue for web designers in the United Kingdom is projected to decline at a compound annual rate of 0.2% from 2020 to 2024.

Industry intelligence provider MarketResearch.com reported that the revenue of web designers in the United Kingdom will decline in the next five years due to the COVID-19 pandemic.

Accordingly, the pandemic’s first two years held web designers back when business confidence in the UK declined along with the limited spending of the general public.

The report highlighted that the decline in revenue will continue until 2024 at 0.2% to $753.89 million (£621.3 ) amidst the growing shift of businesses online and the high demand for web design since 2022.

16. The Web Design Industry in Australia is projected to grow this 2023 by 1.7%.

According to MarketResearch.com, the COVID-19 pandemic was beneficial to the web design industry in Australia as it pushed internet usage due to the popularity of online shopping.

The shift from in-person purchasing to online has also increased the demand for outstanding website designs that are mobile responsive.

This boom industry is then seen by experts to continue at an average annual rate of 1.7% since the pandemic began until the end of 2023. Overall, this is foreseen to result in an industry revenue of $1.3 billion.

17. Switzerland is the highest paying country for web designers at $77,530 annually.

A study released by Hongkiat last April 2023 showed that the top five highest paying countries in the world for web designers are Switzerland, Australia, New Zealand, Germany, and Sweden.

Accordingly, web designers from Switzerland receive a whopping $77,530 per year. Web designers from Australia, on the other hand, receive $52,351 per year. The annual pay for web designers in New Zealand is $48,156, in Germany is $47,245, and in Sweden is $43,526.

On a side note, web designers here in Netherland do not go very far though from this range since they receive an annual pay of $39,945, which isn’t that bad really.

18. On average, web designers in Switzerland get an annual salary of $61,042.

A 2023 survey conducted in Switzerland by Payscale showed 25% of web designers get a total compensation of $49,472.66 annually ($4,122.72 monthly) and most or 75% get $93,447.43 annually. This already includes bonuses, tips, and overtime pay.

The survey further broke down the salary range into level of experience, which interestingly highlighted that the longer the web designer is in the industry, the lower is the total compensation he or she receives.

In particular, web designers with 1 to 4 years of working experience receive a compensation within a 6-tier annual salary range starting. These are $64,783.17; $69,166.42; $73,557.94; $79,042.37; $83,433.61; and $96,607.34. Thus, resulting in an average annual salary of $86,508.72 per web designer.

While web designers with a 5 to 9 years of working experience (mid career) and 10 to 19 years of working experience (late career) both receive an annual total compensation of $65,863.95.

19. Web designers in Australia receive an average annual salary of $41,930.28 (AUD64,552.00).

A Payscale 2023 industry report show that 10% of web designers in Australia, which ranks 2nd in the top 5 highest paying countries, receive an annual salary of $29,234.18.

Most of web designers in Australia, on the other hand, or 90% of them receive an annual salary of $58,459.78. The median or average salary for web designers in Australia then is $41,930.28.

Unlike in Switzerland, however, web designers in Australia earn more depending on the level of expertise they have in the industry. Entry-level or web designers with less than a 1 year experience receives a total compensation of $34,007.44 on average each year.

While web designers with 1 to 4 years experience receive $38,996.71 as their average annual total compensation. The average annual salary range of web designers down under for those with 5 to 9 years of experience $45,568.14 and 20 years and above of experience $48,670.74 are surprisingly close to each other.

On the other hand, web designers who have worked 10 to 19 years are uniquely paid the highest since they receive an annual average salary of $51,897.57.

20. In 2022, Australia’s Web Design Services industry grew by 6.9%.

IBISWorld reported that the Australian market size for the Web Design Industry grew by 6.9% in 2022. This translates to a market value of $1.3 billion. The report also showed that the average annual growth rate of Australia’s Web Design Services industry is 1.4% from 2017 to 2022.

Similar to the United States, the industry’s growth rate was faster than the overall growth of the Australian economy. The increase of the Web Design Services industry in Australia is said to be fueled by the similar growth of internet subscribers that will continue to expand in scope this 2023 by 2.2%.

21. Conversion rates can increase by 200% if a website is well-designed.

WebFX highlighted the relationship of a website’s conversion rate to its design. Websites that are well-planned and designed have a higher conversion rate of as much as 200% than that of a badly designed one. This echoes what was identified early in terms of 30% of visitors leaving a website due to a poorly-done layout and unattractive content.

22. Adding red buy buttons in a website’s design increases conversions to a maximum of 34%.

As mentioned earlier in this post, color plays a vital part in the sucess and effectiveness of a website’s design. Making a website’s call-to-action buttons attractive, such as coloring it red, increases conversions by 34%.

This is the reason why the color red is often used to highlight an important aspect in a creative asset like a poster or advertisement. It is to draw people in to what the company expects them to do when they are in the website.

Besides getting relevant and factual information about the company, products, and services, red call-to-action buttons make it easier for companies to draw people in to a successful sale. This is because comprehension improves by 37% because of color.

23. Conversion rates increase by 35% if a website uses original photos.

WebFX highlighted the need of business owners to invest in original photos to use in the design of their website. Accordingly, a website’s conversion rates increase by a maximum of 35% when original photos are used in its design instead of stock photos.

24. Websites designed to be mobile-friendly increase visitors by 50%.

Based on data from WebFX, websites that were not designed to be flexible for mobile browsing don’t get patronized by 50% of people who like a brand or business. This is so because 48% of consumers perceive this as a lack of concern for them by the company they like. The end result, in addition to not patronizing the company’s website, is consumers (57%) won’t also recommend it to others.

25. Designing a website with red call-to-action (CTA) buttons results to higher conversions than green call-to-action buttons at an average of 20%.

Based on three case studies, red call-to-action buttons proved to have higher conversion rates at an average of 20% than green call-to-action buttons when designing a website. The three separate case studies were conducted by market research companies VWO, Hubspot, and Dmix.

Conducted in 2010, the DMIX A/B testing involved 600 subjects that resulted in a 34% increase in website conversions through the use of a red call-to-action buttons as against green ones.

Hubspot conducted a similar A/B testing in 2011 that resulted in a 21% increase of conversions and an increase in 2,000 visits for their website.

On the other hand, the VWO study involved Netherlands-based GSM.nl’s e-commerce website. Though it was more of a green versus orange call-to-action button, the latter button still showed 5% more conversions being related to the color red.

26. Blue call-to-action buttons increase conversion rate by 9% versus orange ones.

In an A/B testing study conducted by Monetate, blue call-to-action buttons performed better in a website by increasing conversion rates by 9%.

The A/B testing meant to identify whether orange, being reddish in color family, would increase a website’s performance over blue call-to-action buttons.

A similar result happened to Bing, which designed its call-to-action links in a specific color of blue (#0044CC) in their website. The result was an additional $80 million annual revenue for Bing!

Market analyst company CXL, despite these results, highlighted that it is not really in the color alone that makes a call-to-action button standout but rather choosing the right color that would make it prominent in a website.

That is if it stands out and does not blend in with the website’s color theme, which more often reflects the branding of the company. The wording of the button’s message and the urgency of its tone (such as adding a limited time as in a promotional offer) adds to its effectiveness.

27. 70% of websites owned by small businesses do not have call-to-action buttons.

Data from Small Business Trends show that business-to-business (B2B) small business websites do not communicate effectively with its visitors and convert them into potential or actual customers since they lack call-to-action buttons.

Despite the importance of having call-to-action buttons to increase conversions, 70% of small business websites skip it in their website’s home page design.

Other things small business websites miss out on are not adding their social media accounts in the design (82%), not indicating the email address on the landing or home page (68%), and not placing meta descriptions where needed (56%).

28. 73.1% of people leave websites for having a non-responsive design.

A 2022 survey conducted by GoodFirms revealed the second top reason people leave websites is a non-responsive design. The web design survey highlighted the importance of making a responsive website design for business growth.

The primary reason people leave is slow loading websites (88.5%) and non-responsive websites came in second with a 15.4% difference (73.1%). Bad navigation, on the other hand, came in third with 61.5%. This is the reason why, as per Hubspot, 73.1% of web designers attribute non-responsiveness as the main reason people leave a website.

29. 38.5% of people leave websites for having an outdated design.

GoodFirm also discovered that 38.5% of people leave websites for outdated designs. This is the fourth top reason people leave websites next to bad navigation and non-responsiveness.

30. 34.6% of people leave websites for poor content structure.

Poor content structure is also another reason people leave websites, comprising 34.6% of responses from GoodFirms’ survey. This is the fifth top reason leave websites.

Web designers confirmed this fact was due to small business owners desire to put a lot of things in the content. In fact, 84.6% of web designers say the usual mistake small business owners make is having a crowded design for their website.

31. Adding pictures and product information to an e-commerce website’s design improves conversion by 85%.

A Google/Ipsos study highlighted the importance of adding pictures and product information or descriptions to product listings on an e-commerce website. Accordingly, 85% of shoppers base their decision on which item, brand, and retailer to purchase from on photos and product information highlighted in a website’s design.

32. Low conversion rates push 80.8% of websites to be redesigned.

Conversion rates are important to the growth of a business through its website since it is an indication of the effectiveness of converting online visitors into possible or actual customers. Sadly, a GoodFirms survey revealed that low conversion rates pushed80.8% of websites to be redesigned.

Avoiding the pitfalls of poor website design–as indicated by the previous statistical data we’ve listed–will then save business owners’ or entrepreneurs’ redesign costs.

33. The demand for web designers and developers is projected to increase by 16% annually until 2032.

The United States Bureau of Labor Statistics (USBLS), as of September 6, 2023, reported that employment for web designers and developers will grow faster than other occupations.

The bureau projected that there will be an average of 19,000 job openings annually for web designers and developers from 2022 to 2032. This reflects a 16% growth each year.

34. The number of web developers and designers in the United States is forecasted to increase by more than 14% in 2032.

According to an August 2023 report of Statista, the total number of web developers and designers in the United States will reach more than 229,000 in 2032. There were 200,000 web developers and designers in 2022 and the forecasted number by 2032 reflects a 14% increase in the said industry’s workforce.

35. 59% of consumers prefer beautifully designed websites over simple websites.

Adobe surveyed 12,169 consumers from six countries across the globe on what type of content they are interested in. The survey, involving two batches of participants aged 18 years and above, showed the importance of “digital decadence” in designing and planning the content of websites.

The survey interestingly revealed that 59% of consumers prefer beautifully designed websites over simple ones. While 41% of consumers prefer simple and plain websites. Which to use for your website? The answer would come from your market profiling and research of target consumers.

But the important thing is to make sure your website’s design is beautiful since it affects your company’s revenue. Adobe highlighted that companies that are design-driven had a 219% higher return than the Standard & Poor’s 500 index in a span of 10 years.

Adobe emphasized that, in terms of the importance of the global viewing experience, 64% of consumers prefer websites with designs that hold their attention.

36. 30% of consumers will stop viewing a website when it is not displaying accordingly or well on a gadget.

Adobe said more than a quarter or 30% of consumers will stop viewing a website if it does not display well on the gadget they are currently using. This is due to consumers getting shorter attention spans.

However, 49% will just opt to switch the gadget or device they are using when a website does not display well on their screen. On the other hand, 21% of consumers will make no change under such circumstances.

This data points to the importance of designing mobile responsive websites to avoid increasing bounce rates or losing consumers.

37. 65% of consumers experience satisfaction when a website is mobile-responsive.

When it comes to the importance of the viewing experience, 65% of online consumers in the world are satisfied with a website when it displays well on the device they are using. While another 45% find a website’s design satisfactory when it works across the different gadgets or devices they use.

38. 49% of consumers look for personalized content in websites they frequently visit.

Personalization of content based on a consumer’s interests and design sensibilities is the trend of worldwide online viewing experience. Adobe revealed that 49% of consumers prefer websites that personalize their interest. While 54% prefer websites with photography and layout that appeal to them (design sensibilities).

39. Mobile users view websites 257 times a day.

According to Kleiner Perkins Caufield & Byers Design Partner John Maeda, people nowadays unlock their mobile phones every 5.6 minutes to view websites on apps or various platforms. This means, computed in a 24-hour cycle we have in a day, people actually view websites 257 times a day.

Designing very appealing and individually-relevant websites equipped for mobile viewing are all the more important because of this statistical data. Maeda explained that “a single bad design can pop up again and again for a user throughout the day,” implying frustration and dissatisfaction.

40. Hiring a website designer costs $10,000 upfront as of September 2023.

As per the Website Builder Expert, making a website would always involve costs depending on the options one chooses beginning with its design. Hiring website designers is the most expensive option since it has an upfront cost of $10,000. Opting to use a website builder can range from $9.99 monthly to $50, depending on the company or provider.

41. High photo quality is the primary reason 90% of consumers purchased a product online.

Meero revealed that using high-quality, large photos when designing a website will result in higher conversion rates and revenues. Data show that most consumers or 90% attribute a photo’s high image quality as a reason for making a purchase online. Using larger product photos increases online sales by 9.46%.

42. The compound annual growth rate of the global web design services market is forecasted at 8.5% until 2030.

In the recently-released “Web Design Services Market Report 2023 (Global Edition)” of Illinois-based Cognitive Market Research, the website design services market is expected to grow at a compound annual rate of 8.5% from 2023 to 2030.

The forecast was based on historical data from 2018 to 2023, with the latter as the base year. The sales revenue of the global web design services market last 2022 was $58.5 billion and is projected to reach $95.4 billion by 2030.

43. 33.33% of online users prefer the Dark Mode theme in websites and apps.

The Nielsen Norman Group conducted a survey on how users think about the Dark Mode design theme popularly used in websites and mobile apps this 2023. Involving 115 respondents, the survey showed that online users have an equal preference for dark and light modes.

The survey particularly showed that almost 1/3 of respondents prefer the dark mode and another 1/3 prefer the light mode. While another 1/3 prefer a combination of both on their mobile phones or devices.

Overall, the main reason online users prefer the dark theme—such as the one used in BlackFin Tech is its reduction of eye strain, aesthetic appeal, better accessibility for the visually impaired or those with poor eyesight, and longer battery life.

44. 35% of the web design services market’s global revenue comes from North America.<

Cognitive Market Research data show that 35% of the global market revenue for 2022 of $58.5 billion was generated by North America. This amounts to $20.475 billion, which makes North America the leading region in the world for web design services.

Europe follows suit as second, Asia Pacific as third, Middle East and Africa as fourth, and South America as fifth region for web design services in the world.

45. The compound annual growth rate of the global web development market value will at 8.08% by 2028.

As per Industry Research, the global web development market value for 2022 is at $60,709.6 million. This is projected to increase at a compounded annual growth rate of 8.08% until 2028. By then, the market value for the global web development market is $96,748.41 million.

The global web development market, which encompasses or includes web design, has reportedly grown substantially over the last few years in proportion to the increase in demand for various products and services online.

46. 60% of online users usability as the top characteristic of a website’s design.

Flashy websites—those with techie effects—can be quite captivating on first or second visits. But if a special effect of a website doesn’t make an online user’s browsing experience easy and convenient, there is a high probability that bounce rates may increase.

Most special features or effects added to a website’s design must have a particular function to make the navigation experience convenient and seamless. This is what usability is all about.

Something that is especially true for an e-commerce website. Statista revealed that 60% of online users who browse shopping websites prefer its features to be easy to use for a seamless shopping experience.

47. 57% of online viewing time is spent on the left side of a webpage.

The most recent eye-tracking study of the Nielsen Norman Group (2018) revealed that 57% of the time online users view a webpage is spent mostly on the left side of the screen.

This reflects a 23% decline from their 2010 data of 80%. Nonetheless, both data still indicate where web designers should situate important information on a webpage for better performance and results.

48. 42% of viewing time decreases within the first 20% of a webpage.

Nielsen Norman Group’s study further broke down the viewing behavior of online users revealing that it has a correlation to how search engine results are viewed. Accordingly, the percentage of viewing time by segment of a webpage’s content could be divided into five equal parts according to screen size.

Thus, the study showed that the first 20% of the page is viewed longest by online users at 42%. This is similar to how online users spend 47% of the time viewing the first 20% of a search engine result.

The next 20% of the webpage (40%) is viewed by 24% by online users and declines to 16% for 60% of the webpage. This further goes down to 11% for 80% of the webpage and 8% for the bottom or 100% of the webpage.

On the other hand, online users spend 27% of the time on 40% of the search engine results page and 11% on 60% of the search engine results page. While 8% of viewing time is spent on 80% of the search engine results page and 6% is spent at the bottom or 100% of the search engine results page.

This means that online users do not like scrolling down a webpage due to short attention spans. Thus, it is best to keep all the important information at the top.

49. Most or 88.5% of web designers agree that flat design is the most popular design used in the industry.

GoodFirms revealed that most web designers (88.5%) find flat design as the most popular design used in websites these days. Flat design, being minimalist or simple, hypes functionality over flashy visual effects, which online users look for.

50. Expressive typography is used by 61.5% of website designers.

Another interesting information from the report of GoodFirms is the use of expressive or creative fonts that have become popular in newly-designed websites.

Accordingly, 61.5% of web designers use expressive fonts to create a certain atmosphere or ambiance in a website to align with its theme or a company’s branding.

51. The number of Vietnam-based enterprises having websites with mobile versions increased by 3% in 2023.

Statista reported that enterprises in Vietnam with mobile versions of their websites have increased by 3% in 2023 when compared to 2021 data.

Records show that only 16% of enterprises in Vietnam had mobile versions of their websites in 2021 and this increased to 19% in 2023.

Accordingly, only 44% of enterprises in Vietnam had a website in 2022 half of these (23%) use e-commerce platforms.

52. Newsweek.Com broke world records for an 82.7% year-on-year increase in website traffic in January 2024.

According to Statista, the top 10 news websites in the world normally show an annual growth rate of 30% to 40%.

But Newsweek.Com surpassed that mark in January 2024 for registering a website traffic year-on-year increase of 82.7%. This made Newsweek.Com the fastest growing news website in the world.

53. The combined average YOY increase in worldwide traffic of Aljazeera.Com and Livemont.Com is 16.75% lower than Newsweek.Com.

Following close behind Newsweek.Com are Aljazeera.Com and Livemint.Com. The two news websites also surpassed the top 10 mark for having a 56.2% and 75.9% year-on-year traffic increase, respectively.

While popular news website CBSNews.Com only registered a 30.1% year-on-year growth in website traffic, garnering the 9th post for top new websites worldwide.

54. Booking.Com’s page visits are 5x higher than Tripadvisor.Com and Airbnb.Com.

Booking.Com became the most visited travel and tourism website in the world last April 2024 for having 556 million page visits.

This is 5x higher than Airbnb.Com’s 101 million page visits and Tripadvisor.Com’s 176 million page visits for the same period.

Booking.Com’s global revenue reached US$21 billion in 2023.

55. Booking.Com’s page visits increased by 9.89% in June 2024.

Booking.Com’s page visits increased to 611 million in June 2024 from 556 million in April 3024, reflecting a 9.89% growth.

As per Statista, 11% of the 611 million visits came from the United States.

56. The number of employment in Canada for web designers and developers is expected to increase by 29.63% in 2031.

The Canadian Job Bank projected that a 29.63% increase in job openings for web designers and developers will occur in Canada from 2022 to 2031. 

As of 2021, employment for web designers and developers totalled 35,100. This is expected to increase with new job openings of 10,400 come 2031. However, 12,700 newly grads are expected to vie for this post.

57. The Web Design Market in North America is projected to have a CAGR of 6.7% until 2031.

Data from Cognitive Market Research highlight that North America will dominate the global Web Design Market from 2024 to 2031 for having a compound annual growth rate of 6.7%. This is based on the projected North America market size revenue for 2024 at US$22,726.08 million.

58. Latin America is projected to have the smallest market share for the Web Design Market in 2031 with a CAGR of 7.90%.

The Web Design Market in Latin America is projected to experience a compound annual growth rate of 7.90% from 2024 to 2031. This is based on expectations that the market size revenue will reach US$2,840.76 million by the end of 2024. 

59. The Asia Pacific Web Design Market is expected to have a CAGR of 10.50% in 2031.

Researchers predict the Asia Pacific Web Design Market will have a market size revenue of US$13,067.50 million by the end of 2024.

Because of this, researchers believe that the compound annual growth rate of the said market will be at 10.50% from 2024 to 2031.

60. The global Web Design Market from 2024 to 2031 will have a CAGR of 8.50%.

Experts predict the global Web Design Market will grow at a compound annual rate of 8.50% from 2024 to 2031. This is based on expectations that the market size revenue will reach US$56,815.2 million by the end of 2024.

61. Almost half (40%) of the predicted Web Design Market size revenue by 2024 will come from North America.

The North American Web Design Market is expected to take the lead by the end of 2024, encompassing at least 40% of the global revenue of US$56,815.2 million.

Next in line is Europe that’s expected to generate at least 30% of the global market size revenue by the end of 2024. Its market size revenue is seen to reach US$17,044.56 during the period.

62. 23% of the global market size revenue by the end of 2024 for the Web Design Market wil come from Asia Pacific.

The Asia Pacific Web Design Market is expected to encompass 23% of the global market size revenue by the end of 2024.

While Latin America is foreseen to encompass 5% of the global market size revenue for the period. At the bottom of the Web Design market share or around 2% will come from Africa and the Middle East.

63. Website conversions can increase to an average of 178% annually if it is redesigned with the intent of meeting visitor needs and behavior.

Studies conducted by Sixth City Marketing show that a strategically-redesigned website will tremendously impact conversions and leads.

One study involved Shini USA whose monthly leads increased by 129% year-on-year after redesigning their website specifically for conversions.

Another involved TYKMA Electrox whose monthly leads increased by 314% after redesigning their website and launching an SEO campaign.

Finally, there’s the case study involving University Commons who refocused their digital marketing and undertook a website redesign to focus on increasing leads. The result was a 90% increase in conversions.

64. Companies redesign every 2 years on average.

Statistics show that companies undertake to redesign their websites every 3 or 4 years in 2021. But this changed dramatically recently as current studies show that website redesign occurs every 1.5 to 2.5 years, averaging 2 years at the most.

65. 39% of companies still need a website to be designed and developed.

According to statistics, only 71% of businesses around the globe have a website as of the year ended 2023. This means that 39% of these businesses are still up for grabs by web design agencies and freelance web designers and developers.

If there are 334 million businesses worldwide as per Brimco in the first quarter of 2024, this translates to 133.26 million business prospects for web designers the world over.

66. There was a 0.72% increase in the number of websites in the first quarter of 2024.

Netcraft conducted a web server study in February 2024 and discovered a 0.72% increase ( in websites across the globe totaling 7.8 million. 

Prior to their study, there were only 1,079,116,398 websites globally. This became 1,086,916,398 in February 2024, involving 12,489,253 computers with web-facing technologies and 

The increase involved 151,543 new computers with web-facing technologies and 694,270 domains.

Web designers have many opportunities to look forward to for redesign projects on top of new ones.

67. Websites that use primary colors are prefered by 26% of online users.

A study showed that 26% of online users prefer websites that use primary colors (red, blue, and yellow). Although data also show that 23% of consumers have a distaste for yellow websites.

Blue is the most preferred (46%) and favorite (42%) color for websites among consumers followed by green (30%).

Sources Used:

• Clutch
• Forbes Advisor
• BenSmith
• TopDesignFirms
• IBISWorld
• Market Research
• Payscale
• WebFX
• Hubspot
• Dmix
• VWO
• CXL
• Shock Marketer
• GoodFirms
• Google/IPSOS
• Sagapixel
• USBLS
• Small Business Trends
• Adobe
• Website Builder Expert
• Nielsen Norman Group
• Blogging Wizard
• Industry Research
• Statista
• Canadian Job Bank
• Cognitive Market Research
• Sixth City Marketing
• Brimco
• Netcraft
• Colorlib

FAQs

1. Is website design really important?

Definitely! Website design allows companies to visually communicate who they are, what they believe in, and what they can uniquely offer to consumers online. It is so important that it either creates or breaks a company’s brand perception and reputation, which affects the lifespan and well-being of a business.

2. Is there a high demand for website design?

Yes, there is. The COVID-19 pandemic changed the purchasing behavior of consumers to shift online and will continue to do so after the pandemic ceases to exist. Plus, the surfacing of new technologies such as artificial intelligence and the Metaverse will further increase demand for website design.