Best CRO Websites of 2025 | 22 Examples

1. Fresh

URL: https://www.fresh.com/us/home

They established Fresh in 1991 with the goal of providing environmentally and human-friendly natural products. The website’s color scheme, which includes pastel pinks, blues, and white, is quite feminine. I suggest visiting this one if you like charming/lovely designs from top to bottom! Every page is quite enjoyable to the eyes. 

What you can learn from this great cro website

• Skillfully produced a video on the home page
• Intro audio—splendid experience with earphones on
• Soft and subtle color scheme

2. Ellis

URL: https://ellisbridals.co.uk/

Ellis’ stunning website takes aback anyone when they view it. The gallery of breathtaking photographs with models wearing various gowns from the current collections, shown in black and white and in full color. Visit this website because it will undoubtedly tempt visitors to click on its call-to-action buttons.

What you can learn from this great cro website

• Engaging background video

• Slick and minimal design
• Clear call to actions

3. NORTVI

URL: https://nortvi.com/

NORTVI’s website looks so stylish. I enjoy how the website showcases the products with clear, up-close pictures from different perspectives in both videos and photos. Along with the elegant layout, I appreciate the well-done mouse-over effect on the buttons, which is very novel. Perfect example of a CRO website if you ask me. 

What you can learn from this great cro website

• Powerful design

• Engaging background video

• Very clean web design

4. Soul Kandy

URL: https://soulkandy.com/

The words that best describe Soul Kandy’s website are cheerful, enjoyable, and girly. No wonder everything’s a visual treat! I adore the blue and orange color scheme used to emphasize key points in the text, which was also evident in the confetti included in each gift box.

What you can learn from this great cro website

• Exciting colors

• Clear call to actions
• Fun animations as you scroll down

5. Mojave RX

URL: https://mojaverx.com/

Mojave RX’s website performed a wonderful job of showcasing its items through clear, vibrant photographs, along with strong language and call-to-action messages. The website’s strong, tough typeface successfully communicated an active and manly appeal while utilizing its brand colors.

What you can learn from this great cro website

• Great visuals
• Animated drop-down bars
• Quick access to products

6. Cuyana

URL: https://www.cuyana.com/

Cuyana’s website adheres to a minimalist aesthetic while developing women’s bags, jewelry, and clothing. The website significantly uses photographs—not just any photos, but enormous, vibrant ones that make it easy to appreciate their products—and very little prose.

What you can learn from this great cro website

• Minimal neutral color scheme
• Skillful model photography
• Sleek shop interface and convenient navigation

7. Urban Jungle

URL: https://urbanjunglebeauty.com/

The website for this company is well-designed and simple to use. They have an excellent font selection that successfully communicates their concept. With swagger and confidence, this website bravely and courageously displays incredible visuals and product photos!

What you can learn from this great cro website

• Combination of soft pastel and saturated colors
• Engaging, confident, and fun “voice” of copywriting
• Lively product sliders below the fold

8. Rue La La

URL: https://www.ruelala.com/boutique/

Best-selling brands are available at the online shopping destination Rue La La. An exquisite and glittering graphic that welcomes you to this website above the fold is a sign of the opulent goods on offer. The website is wonderful since they thoughtfully curated it down to the smallest marketable accessories. Awesome! Check out the elegant content above the fold. 

What you can learn from this great cro website

• Elegant content above the fold
• Neutral color scheme
• Striking grid of contents

9. FASHIONPHILE

URL: https://www.fashionphile.com/

An addiction to fashionable, gorgeous bags, accessories, and clothing is appropriately described as a “Fashionphile” disorder. This is what this website aims to achieve by showcasing a variety of alluring designer brands for ladies that are simply accessible with a mouse click! The alluring catch is that everything on exhibit is pre-owned luxury merchandise, which lowers the price.

What you can learn from this great cro website

• Clear and striking call-to-action buttons above the fold
• Search bar is available for easy access
• Consistent font – this keeps a clean vibe

10. Moonshot Snacks

URL: https://moonshotsnacks.com/

The moving 3D images will capture every visitor’s attention in the middle of the website homepage’s bright-yellow vector art background. The stuff above the fold is really colorful. I could picture this cheery graphic and the bouncing motion of other design components providing website users with a constant sensation of lightness and excitement. Cool!

What you can learn from this great cro website

• Engaging content above the fold! 
• Smooth scrolling animations
• Subtle movements of texts and graphic designs

11. Mint 

URL: https://mint.intuit.com/

Mint’s website looks really cool with the chosen color scheme. As a result, each page looks reliable, friendly, and inviting. If you like green-white combinations. I suggest visiting this website to learn more about how to use it. Aside from colors, I love how the designer knows how to position fonts for maximum readability. 

What you can learn from this great cro website

• Stylish fonts 
• Lots of whitespaces 
• Green-white color combinations 

12. Discord 

URL: https://discord.com/

Discord’s website looks so cool with personalized illustrations from all corners. If you prefer engaging designs, this is the perfect place to explore! Each page is brimming with life thanks to the bright, dynamic color choices. Overall, what a fun and friendly page to visit. Try it! 

What you can learn from this great cro website

• Engaging and dynamic
• Bright color scheme 
• Personalized illustrations! 

13. The Barn Storm

URL: https://www.thebarnstorm.com/

I absolutely adore this website! I commend the designer for creating an attention-grabbing introductory animation prior to presenting the band. While you explore each page, mesmerizing motion graphics greet you, accompanied by interesting content about each member.

What you can learn from this great cro website

• Everything you need to know about the band is on the homepage
• Accessible to all users 
• Great images

14. Red Soda

URL: https://redsoda.com.au/

If you appreciate sleek, simplistic websites with captivating background videos, then Red Soda is the perfect choice for you. Dynamic hues, photographs, and captivating content fill every corner. There’s always something exciting happening here! 

What you can learn from this great cro website

• Simple yet effective web design
• Clear call to action above the fold
• Great background video which gives a good impression of the band

15. ELITE BATH+KITCHEN

URL: https://www.elitebathkitchen.cz/en

Elite Bath + Kitchen aims is to provide customers aesthetically functional designs for better living. It’s no surprise its website is just top of the class, too! Lots of beautiful photos integrated with soft animations and minimal copywriting. I particularly liked how they presented client testimonials in a modern, magazine-like layout of an image scroller. Impressive!

What you can learn from this great cro website

• Clear and crisp images especially above the fold
• Featured award from the IPA – International Property Awards
• Innovative catalog pages that feel like you’re skimming through a real book

16. Wayfair

URL: https://www.wayfair.com

Wayfair, an online retailer of furniture and home items, isn’t averse to adding new colors to its website. The fact that each photo is selected and improved to fit the general tone of the website design makes it much more amazing. I love the neutral tones that is very on the eyes, everything is just well-polished. Wow!

What you can learn from this great cro website

• Lots of products to choose from
• Temporary deals which urge visitors to act
• Great menu hierarchy
  

17. Blendjet

URL: https://blendjet.com

More than a portable blender, BlendJet is a movement to make healthy happen anywhere. I love how Blendjet’s website features product images and videos with consistent colors. If the colors vary between channels, you risk losing recognition, harming sales, and portraying a disorganized and unprofessional image. Consistent brand coloration can significantly increase brand identification, hence increasing sales and engagement!

What you can learn from this great cro website

• Great background image
• Clear one product focus
• Simple yet effective design
  

18. Bluecrate

URL: https://bluecrate.com/

Bluecrate will surely surprise any first-time website visitors. This website features funny and bizarre items that one would find weird but will put a smile on one’s face! Websites are really meant to be interactive and provide value to their visitors. Make sure to leave a fascinating first impression. Nice!

What you can learn from this great cro website

• Vibrant color palette
• Out-of-the-ordinary product images
• Clean web design

19. Meowingtons

URL: https://www.meowingtons.com/

From the brand name itself, you’d get the gist of it. Meowingtons is more than a company–it is a community for cat lovers to share the latest and greatest cat trends, news, memes, and advice–all while shopping from the largest variety of unique, cat-themed products. I love how adorable everything is, from fonts to logos! Perfection!

What you can learn from this great cro website

• Floofy and irresistible images
• Visually pleasing color scheme
• Cute graphic design above the fold

20. Dog Pawty

URL: https://www.dogpawty.com/

Dog Pawty remains humble and down-to-earth with its web design. I love how the designer used too much purple. Purple is associated with royalty. It can communicate creativity, imagination, authority, sophistication, power, wealth, prosperity, mystery, wisdom, and respect.

What you can learn from this great cro website

• The blog page creates traffic toward the store
• Clean shop interface
• Adorable images grab the attention of the website’s audience.

BONUS – Here is my favorite template

Futuristic Website Template

URL: https://mycodelesswebsite.com/try-theme/sightseeing

Why this is such a great template

• Clean design, great to turn visitors into customers
• WordPress compatible, easy to customize
• Free download if you’re a Divi member