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Best Startup Websites of 2022 | 40 Examples + Templates

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Let's make building your Startup website as easy as possible. Welcome to my guide!
Okay, so you're looking for some inspiring Startup website designs. Or maybe need some inspiring templates?
After years of trial and error I can confidentially recommend you the following when it comes to building a Startup website.
If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.

PS: My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!

Ralph de Groot – My Codeless Website
The best Startup websites of 2022.

1. Elegant Themes

URL: https://elegantthemes.com/

Elegant themes is a startup which helps other startups build great websites. They have amazing website themes and leads by example. The moving animations on their homepage are super nice. They do a great job at showing its product capabilities.

Their own homepage looks stunning.

What you can learn from this great  startup website example

  • Playful design
  • Clear call to actions
  • Great user experience

2. Limepay

URL: https://www.limepay.com.au/

That color scheme. Are you kidding me? The website of Limepay did an extremely great job at making the website come ‘alive’, just by using the right colors. I love it. The shoe floating on top of the check out adds an extra dimensions to the homepage.

What you can learn from this great startup website example

  • Amazing colors that make the brand stand out

  • The website feels ‘3D’
  • Nice scrolling animations. Very cool!

3. Donut

URL: https://www.donut.app/

Donut is a great example of minimalistic web design. Their website uses little text but relies on a clean and powerful design. Their main call to action button looks very enticing and makes you want to click before you even read it.

What you can learn from this great startup website example

  • Clean web design

  • Clear headline
  • Awesome button design

4. Primer

URL: https://www.primer.com/

Primer is a perfect startup website example. They did a great job at showcasing their product benefits right when you land at their homepage. By doing so, they make sure that nobody bounces from the website before they saw their product capabilities.

What you can learn from this great startup website example

  • They display the product above the fold

  • Clear call to action
  • Minimal web design

5. Kohost

URL: https://kohost.io/

I love this website. First of all, their tagline is clean and simple. The 2 call to action buttons below it are nicely designed and match perfectly well with the background color. As you scroll down you’re face with multiple scrolling animations which make the website feel ‘alive’.

What you can learn from this great startup website example

  • Very powerful color scheme

  • Nice call to ation buttons above the fold
  • Epic scrolling animations

6. Utrust

URL: https://utrust.com/

Utrust is a startup in the famous ‘fintech’ niche. I love how their web design is minimal and almost simple. However, don’t be mistaken, building such a clean design is harder than it looks. A complex or complicated site design can rapidly become outdated. As soon as you make one update, you’ll feel the impulse to go back and make another. This is a waste of valuable time and money. A simple design is timeless. Because the straightforward design will resist changing trends, you won’t need to make many changes.

What you can learn from this great startup website example

  • Nice color scheme

  • Great explanation of product benefits
  • Nice animations

7. VC Swipe

URL: https://www.vcswipe.com/

Yes. You definitely want to take a look at this one. Admitted, this one is a bit harder to build without graphic experience. Their background animations are from another level.  Animations pique your audience’s interest and may boost their capacity to retain specifics from your presentation. This means they might recall the crucial items you want them to remember, which could lead to increased sales and conversions. If you’re into animations, you can learn a thing or two here. 

What you can learn from this great startup website example

  • Amazing animations

  • Clean web design
  • Very unique website concept

8. Blue Receipt

URL: https://www.bluereceipt.com/

This website is the ultimate combination of design and conversion. At the one hand, the website is filled with awesome shapes and animations. At the same time, everything in me wants to hit that signup button. Just because the design makes me want to.

What you can learn from this great startup website example

  • Amazing web design style

  • Cool animations
  • Very attractive call to action button

9. Easytrax

URL https://easytrax.com/

Easytrax is a service which helps you keep track of the condition of your vehicle. Their web design is rather playful compared to other examples. The shapes and the light color scheme make the website feel ‘easy and breezy’. Indeed, avibrant color palette has the ability to make the design stand out while also putting the audience in a good mood. 

What you can learn from this great startup website example

  • Nice illustrations

  • Very clean web design
  • Nice border radiuses which display cool shapes

10. Store Maven

URL: https://www.storemaven.com/

Store Maven is one of the websites that scream ‘we know what we’re doing’. Their color scheme is so powerful combined with crafty animations. Store Maven empowers people with the tools, skills, and confidence
they need to understand the world at their fingertips.

What you can learn from this great startup website example

  • Great luxurious color scheme

  • Great call to action button
  • Nice animations which make the website feel ‘alive’

11. Wiiqare

URL: https://wiiqare.com/

Wiiqare is a startup in the famous ‘fintech’ niche. It’s a digital wallet that helps you put aside money that only can be used for health. I love how this website feels clean and playful. Every page doesn’t overwhelm you at all. If you’re into conversion-focused web design, I suggest you look at this one! 

What you can learn from this great startup website example

  • Conversion-focused web design

  • Nice color gradient
  • Nice scrolling animations

12. Betterworth

URL: https://betterworth.com/

Conversion, conversion, conversion. That’s what Betterworth seems to do really well. Their homepage is super clean and pushes all the eyeballs to that slick ‘get started’ button. Great job! Come and visit the website to see some great copywriting that will keep you interested from start to finish! 

What you can learn from this great startup website example

  • Conversion focused web design

  • Very clean web design
  • Great copywriting

13. Blok Watches 

URL: https://blokwatches.com/

Come on; this website is absolutely done by a pro. The animation? PERFECT! The color combinations? Terrific. The website will tell you that Blok represents sustainable authenticity, collectibility, knowledge, independence, confidence, and fun. In an increasingly digital world, Blok is proudly analogue. 

What you can learn from this great startup website example

  • Nice shapes

  • Awesome animations
  • Nice scrolling objects

14. Bluehost

URL: https://bluehost.com/

I’ll be the first to admit it, I am friends with the guys at Bluehost. That being said, this website definitely deserves a spot in the list. Bluehost did a great job of combining fresh colors with powerful images – all while focusing on conversions. Well done!

What you can learn from this great startup website example

  • High focus on conversion

  • Smooth and subtle animations as you scroll down the page
  • Clean design with modern color scheme
WPX Startup Website Example.png

15. WPX Hosting

URL: https://wpxhosting.com

Although WPX isn’t in the startup phase anymore, they definitely breath the vibes any startup website should. The playfulness throughout the design provides a nice mixture of a professional hosting service combined with a fun animation. Click the link to see some very clear call to action! 

What you can learn from this great startup website example

  • Fun animations
  • Very clear call to actions
  • Lots of social proof

16. Rightmessage

URL: https://rightmessage.com/

Oh RightMesssage. What have you done? I love your website. Everything in this design screams ‘value’ and makes me want to sign up immediately. They did a great job at listing their product benefits. Providing product benefits to people is a critical component of developing a profitable product or service. Understanding what makes your product or service desirable will help you develop and advertise it more successfully.

What you can learn from this great startup website example

  • High focus on conversion

  • Great way of showcasing benefits
  • Clean design which emphasizes their call to action buttons

17. Webflow

URL: https://webflow.com/

More than 3,500,000 designers and teams use Webflow to develop, collaborate on, and grow amazing websites in a completely visual canvas – no coding required. Visit this website to know how web design should be implemented. They have the creative power that goes way beyond templates. 

What you can learn from this great startup website example

  • Super clean design

  • Lots of socialproof thanks to client logos above the fold
  • Great example screenshots to illustrate the produt above the fold

18. Leadpages

URL: https://www.leadpages.net/

Leadpages is a salespage builder with a focus on getting conversions. They are knownfor its high conversion rates. With their templates – focused on converting visitors into buyers – you’ll have a good shot of attracting new clients for your business.

What you can learn from this great startup website example

  • Super powerful headline

  • Clear call to action with a powerful ghost button as secondary option
  • Great visuals to backup their promise

19. Viral Loops

URL: https://viral-loops.com/

Viral Loops is a referral marketing tool which helps you to explode your website with new visitors. We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.

What you can learn from this great startup website

  • Unique color scheme

  • 2 well cooperating call to action buttons above the fold
  • Simple yet powerful menu structure

20. Semrush

URL: https://www.semrush.com/

Semrush is a SEO tool which helps you to get more free traffic from the search engines. We’ve used Semrush for many projects to get over 100.000 monthly visitors to our websites. For free. It’s great for keyword research, backlink building and rank tracking.

What you can learn from this great startup website example

  • Great call to action which makes you want to ‘play’ with their software

  • Clean design
  • Lots of social proof thanks to client logos above the fold

21. Flying Pinata

URL: http://flyingpinata.co/

Okay okay. This one is a bit different. I’m not saying this is the website which you should aim for – but at least have a look at it. They did a great job at showcasing their (epic) product in a fun way! They know how to apply ideas that are creative and unusual and that are not limited or controlled by rules or tradition.

What you can learn from this great startup website example

  • The animation above the fold is funny and explains the concept within a second
  • The commercial video is funny and powerful
  • Great color palette which gives the website a great look and feel

22. AdQuick

URL: https://www.adquick.com/

AdQuick is an advertising service which helps marketers to build better campaigns. They did a great job of showcasing their ‘data opportunities’ with great visuals. Just like this one, visual components on your website can assist your visitors find information faster, create better interaction and reactions, and improve their overall user experience. 

What you can learn from this great startup website example

  • Clear call to action above the fold
  • Lots of social proof by displaying their big brand customers above the fold
  • Great screenshot which explains their service within a few seconds

23. Cameo

URL: https://www.cameo.com/

Go Cameo is a website about personalized videos from your favorite celebrities. As you click the link, you’ll be welcomed with a chic black background and tons of videos to watch from. The animations and type fonts chosen complement the overall mood of the website, making it fun to explore.

What you can learn from this great startup website example

  • Great tagline which explains the concept within one sentence
  • Lots of social proof thanks to the background video above the fold
  • Clear call to actions throughout the website

24. Clubhouse

URL: https://clubhouse.io/

Clubhouse is a project management tool that did a great job creating a clean and powerful website. It’s instantly clear what they’re about and how it benefits you. If you’re planning to have a website with lots of whitespaces, I suggest you lok at this one as an inspiration! 

What you can learn from this great  startup website example

  • Clean design
  • Lots of whitespaces
  • Clear call to action
Ethos Startup Website Example

25. Ethos

URL: https://www.getethos.com/

Ethos takes pride in providing a faster, better, and easier life insurance experience for you and your loved ones. Its mission is to protect the next million families with a simple and transparent process. For their website, they rely heavily on social proof by showcasing big brand news outlets above the fold. Their call-to-action buttons are clear and enticing. Well done!

What you can learn from this great startup website example

  • Very clear copywriting throughout the website
  • Lots of whitespace which makes the website appealing
  • The call to action stands out and looks great

Ethos Startup Website Example

26. Hy

URL: https://okhy.tech/

A minimalistic style website with hints of teal gives Hy a look that stands out from the rest. A few of the titles are animated which adds an extra flair. Plus, Hy has created a video that packs all the relevant information you need about the product.

What you can learn from this great startup website example

  • Subtle animations
  • Elegant design
  • Incredible use of visuals

Ethos Startup Website Example

27. Uplinq

URL: https://uplinq.non-linear.studio/

“The best way to predict the future is to invent it.” Uplinq’s web designer took Theodor Hook’s statement to heart. They successfully invented a  futuristic website for data connections with a fantastic color scheme! Choosing the proper colors for your website’s design is critical to its success. Colors can be used to elicit emotional responses from visitors or to prompt them to respond to a call-to-action on your website.

What you can learn from this great startup website example

  • Effective color scheme
  • Modern design trends
  • Incredible use of visuals

Ethos Startup Website Example

28. Eyes Here 

URL: https://www.eyeshere.com/

Honestly, the website’s name says it all! The homepage will welcome you with lots of colorful eyes staring right through your soul. Haha, just kidding. I LOVE this website very much. It’s vibrant, creative, and elevates every design to new heights. Frankly, they’re BEYOND their competitors. Great work!

What you can learn from this great startup website example

  • Effective color scheme
  • Unbeatable animation 
  • Incredible use of eyes as their brand 

Ethos Startup Website Example

29. Mosaic 

URL: https://www.mosaic.tech/strategic-finance

The use of excel as design in this website just made them unique from their competitors! I like how they selected colors that are associated with office work, and the animation is just perfectly done. Nice one! Visit the website to know more about The First Strategic Finance Platform. 

What you can learn from this great startup website example

  • Nice concept 
  • Responsive site
  • Professional-looking website 

Ethos Startup Website Example

30. Loom 

URL:  https://www.loom.com/

Loom enables you to record your screen for any reason. What makes this website so handy (apart from its soothing purple tint) is its memorable headline: “Show it, speak it, send it.” The page also includes video, which always attracts attention.

What you can learn from this great startup website example

  • Nice concept 
  • Responsive site
  • Soothing purple hues 

Ethos Startup Website Example

31. Runner 

URL:  https://www.hirerunner.co/

Runner links people too busy to get the administrative support they require.  If you’re into professional-looking websites with attractive color schemes, I suggest looking into this one!  You’ll love how they used violet hues to make every page stunning.

What you can learn from this great startup website example

  • Nice concept 
  • Responsive and fast-loading site
  • Attractive purple hues 

Ethos Startup Website Example

32. Modalyst 

URL:  https://www.modalyst.co/

Modalyst is the future of dropshipping, allowing all types of Creators and Merchants to manage, produce, and grow their eCommerce brands with the greatest print-on-demand services and dropshipping solutions. Visit this website to discover how the strategic position of web design elements makes the website more stunning to look at. 

What you can learn from this great startup website example

  • Functions well without complications
  • Responsive and fast-loading site
  • Excellent website header 

Ethos Startup Website Example

33. Cindo de Mayo 

URL:https://www.cincodemayo.to/

This digital marketing agency uses a professional website template as a solid basis for business growth. Cinco de Mayo’s multilingual website likewise caters to English and Spanish-speaking customers, demonstrating how localized content may lead to happier customers. Even before potential clients visit the agency’s website, the homepage provides a positive first impression of the company and what it stands for.

What you can learn from this great startup website example

  • Well-designed and functional 
  • Responsive and fast-loading site
  • Attractive font selection 

Ethos Startup Website Example

34. Cobiro 

URL:https://www.cincodemayo.to/

 Cobiro’s white backdrop with vivid purple and blue splashes emanates a clean, pleasant, and minimalist vibe. As you continue down, you’ll see more five-star client evaluations, which adds credibility to the company’s internet image. For those interested, Cobiro lets businesses grow online using one simple platform.

What you can learn from this great startup website example

  • Clean, pleasant, and minimalist vibe 
  • Clean and organized 
  • Fast-loading website 

Ethos Startup Website Example

35. With Minta

URL: https://www.withminta.com/

Minta is your one-stop social marketing solution. In one click, you can automatically create, plan, and upload your social videos and photographs! Minta’s automated content marketing technology assists online shops in increasing their social engagement and visibility. With a fixed banner indicating its cookie policy at the website bottom, Minta’s website leads by example in protecting clients’ and online users’ privacy.

What you can learn from this great startup website example

  • Claer purpose 
  • Clean and organized
  • High-quality content 

Ethos Startup Website Example

36. EDGE 

URL: https://www.cinera.net/

Cinera promotes its unique cinematic experience with headphones that take nightly Netflix bingeing to the next level. It delivers a tale about fashion and technology with the main photograph of a user wearing the unique headpiece and urges visitors to engage in the idea through a crowdfunding CTA. If a single image does not pique a site visitor’s interest, they can also interact with the product via video, infographics, and professional photography.

What you can learn from this great startup website example

  • Simple and professional design 
  • User-friendly navigation 
  • Compatible in different browsers 

Ethos Startup Website Example

37. Cazoo

URL: https://www.cazoo.co.uk/

Cazoo’s website quickly connects visitors to the most important action: purchasing or selling an automobile. Aside from typical menu listings, the homepage includes an eye-catching form where customers may enter pertinent information about their vehicle purchase or sale.

What you can learn from this great startup website example

  • Simple and professional design
  • User-friendly navigation
  • Nice functionality 

Ethos Startup Website Example

38. Krochet Kids 

URL: https://krochetkids.com/

Krochet Kids is a fantastic example of how a website can tell a story. The brand sells headwear and accessories designed by Ugandan and Peruvian artists. The company’s overarching purpose is to increase empowering work possibilities for people in these countries.

What you can learn from this great startup website example

  • Keeps target audience in mind 
  • Accessible  to all users 
  • Nice functionality

Ethos Startup Website Example

39. Ritual 

URL: https://ritual.com/

The site of Ritual emphasizes the brand’s mission as it  provides a fast overview of the brand’s selling points, such as traceable ingredients, third-party testing, and vegan and non-GMO ingredients, in addition to quick connections to the company’s main product categories. Additional links are prominently shown for those who want to learn more.

What you can learn from this great startup website example

  • Mobile Compatibility 
  • Accessible  to all users
  • Well-formatted content that is easy to scan

InspiringStartup website templates,

These are my favourites.

BONUS – Here is my favorite template

Digital Product Template

URL: https://mycodelesswebsite.com/try-theme/digital-product

Why this is such a great template

  • Incredible design with great graphics
  • Wordpress compatible, easy to customize
  • Free download if you’re a Divi member

Get started in 2 steps

1 ► Download your theme, click on the button above

2 ► Get a free domain with a one click Wordpress installation

More website examples

xuva modern website example

Modern Examples

Limepay Startup Website Example

Startup Examples

xuva modern website example

Divi Examples

3 Award Winning Web Designers I recommend

I highly recommend you to have a look at their portfolios!

3 Award Winning Web Designers I recommend

I highly recommend you to have a look at their portfolios!

UNIQUE DESIGNS

WEBFLOW EXPERTS

CONVERTING WEB DESIGN

Max Sher – Sher Agency

We're a team of 20 designers, developers, and marketers helping our clients create beautiful websites. I can't wait to meet you – take a look at the video on my home page to learn about how I work! 😃

This web design agency specializes in custom designs built using WordPress
This agency focuses on medium-sized businesses and usually doesn't work for freelancers. They built over 300 websites

Pulkit Jain – Mostli

We build custom websites with Webflow that help you achieve your goals. From Brand Communication to Fundraising. From Lead generation to Conversion. Have a look at our portfolio to see what we build!

Working with Seed, Series-A funded SaaS & Tech Startups around the globe
2 years building +100 projects with No-code & Low-code technologies saving months of development and money

Lovepixel Agency

We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work 👋

This web design agency specializes in custom websites using WordPress
They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!

1

Website hosting that I recommend.

Where should I host my Ecommerce website? Have a look at our #1 hosting.

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Ralph de Groot
Recommended Page Builder

2

Selecting the right page builder.

Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.

Here is the one I recommend.

3

Grab my install guide.

Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.

Here is the one I recommend.

Recommended Page Builder
Recommended Page Builder

4

Best Practices (BONUS).

Claim the right domain before it's gone

Spend your money wisely.

We recommend Divi, it's great for beginners and allows you to customize everything.

Startup website building
You can use these amazing Startup websites as inspiration for your own website. Of course you shouldn't copy these websites. Simply pick your favourite ones and blend them into your perfect design.
Startup website design
I hope you enjoyed these Startup website examples. If you need help to design a website, make sure to request a free quote. I'm sure we'll be able to help you out!
Startup website builders
Are you looking for a Startup website builder? I'm a big fan of Divi. Honestly, I've been using it for 5+ years now. It's such a powerful tool, yet easy to use. I can't recommend it enough!
Ralph de Groot – My Codeless Website

About the author

Ralph de Groot loves great web design. In fact, you can wake him up at night if you found an inspiring website. Besides writing at My Codeless Website he also loves to read and to travel.

5 ways to make your Startup website

beautiful and highly converting

1. Don’t break the 5-second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

2. Don’t confuse your visitor with too many call to actions

Great call to actions draw the attention of your visitors.

That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.

In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.

3. Design mobile first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your startup website.

When designing your website, think about mobile design before you build your desktop website.

4. Watch people using your website without telling them what to do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behavior:

  • Did they follow the steps you expected them to?
  • Did your website load fast enough?
  • Was everything clear to them?

5. Collect real testimonials from real members

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.

Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

Growth hacking: 3 powerful strategies

to promote your Startup website

1. Go viral with a viral give-away

Imagine.

You send your website to 5 friends. Who each send it to 5 friends.

Now, these friends also send it to 5 friends.  Oeh la la! Continue this loop for a while, and your website is actually going viral.

Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.

We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you want to learn more about this:

3. Do a press release

Yikes! A press release? That’s not for your webiste, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your SEO. The more websites mention you on their website, the higher you’ll rank in the search engine.

You're now ready to get your Startup website up and running!