Best Startup Websites of 2022 | 30 Examples + Templates

1. Elegant Themes

URL: https://elegantthemes.com/

Elegant themes is a startup which helps other startups build great websites. They have amazing website themes and leads by example.

The moving animations on their homepage are super nice. They do a great job at showing its product capabilities.

Their own homepage looks stunning.

What you can learn from this great  startup website example

• Playful design
• Clear call to actions
• Great user experience

2. Limepay

URL: https://www.limepay.com.au/

That color scheme. Are you kidding me? The website of Limepay did an extremely great job at making the website come ‘alive’, just by using the right colors. I love it. The shoe floating on top of the check out adds an extra dimensions to the homepage.

What you can learn from this great startup website example

• Amazing colors that make the brand stand out

• The website feels ‘3D’
• Nice scrolling animations. Very cool!

3. Donut

URL: https://www.donut.app/

Donut is a great example of minimalistic web design. Their website uses little text but relies on a clean and powerful design. Their main call to action button looks very enticing and makes you want to click before you even read it.

What you can learn from this great startup website example

• Clean web design

• Clear headline
• Awesome button design

4. Primer

URL: https://www.primer.com/

Primer is a perfect startup website example. They did a great job at showcasing their product benefits right when you land at their homepage. By doing so, they make sure that nobody bounces from the website before they saw their product capabilities.

What you can learn from this great startup website example

• They display the product above the fold

• Clear call to action
• Minimal web design

5. Kohost

URL: https://kohost.io/

I love this website. First of all, their tagline is clean and simple. The 2 call to action buttons below it are nicely designed and match perfectly well with the background color.

As you scroll down you’re face with multiple scrolling animations which make the website feel ‘alive’.

What you can learn from this great startup website example

• Very powerful color scheme

• Nice call to ation buttons above the fold
• Epic scrolling animations

6. Utrust

URL: https://utrust.com/

Utrust is a startup in the famous ‘fintech’ niche. I love how their web design is minimal and almost simple. However, don’t be mistaken, building such a clean design is harder than it looks.

What you can learn from this great startup website example

• Nice color scheme

• Great explanation of product benefits
• Nice animations

7. VC Swipe

URL: https://www.vcswipe.com/

Yes. You definitely want to take a look at this one. Admitted, this one is a bit harder to build without graphic experience. Their background animations are from another level. Great design!

What you can learn from this great startup website example

• Amazing animations

• Clean web design
• Very unique website concept

8. Blue Receipt

URL: https://www.bluereceipt.com/

This website is the ultimate combination of design and conversion. At the one hand, the website is filled with awesome shapes and animations. At the same time, everything in me wants to hit that signup button. Just because the design makes me want to.

What you can learn from this great startup website example

• Amazing web design style

• Cool animations
• Very attractive call to action button

9. Easytrax

URL https://easytrax.com/

Easytrax is a service which helps you keep track of the condition of your vehicle. Their web design is rather playful. The shapes and the light color scheme make the website feel ‘easy and breezy’. Great job!

What you can learn from this great startup website example

• Nice illustrations

• Very clean web design
• Nice border radiuses which display cool shapes

10. Store Maven

URL: https://www.storemaven.com/

Store Maven is one of these websites which basically scream ‘we know what we’re doing’. Their color scheme is so powerful, combined with crafty animations they’re able to breathe a professional attitude.

What you can learn from this great startup website example

• Great luxurious color scheme

• Great call to action button
• Nice animations which make the website feel ‘alive’

11. Wiiqare

URL: https://wiiqare.com/

Wiiqare is a startup in the famous ‘fintech’ niche. It’s a digital wallet which helps you put aside money which only can be used for health. I love it. Their website feels clean and playful. Well done!

What you can learn from this great startup website example

• Conversion focused web design

• Nice color gradient
• Nice scrolling animations

12. Betterworth

URL: https://betterworth.com/

Conversion, conversion, conversion. That’s what Betterworth seems to do really well. Their homepage is super clean and pushes all the eyeballs to that slick ‘get started’ button. Great job!

What you can learn from this great startup website example

• Conversion focused web design

• Very clean web design
• Great coywriting

13. Blok Watches 

URL: https://blokwatches.com/

Come on, this website is absolutely done by a pro. The animation? PERFECT! The color combinations? Terrific. Need I say more? Kudos to the designer. What a cool website for stylish, Swiss-made watches!

What you can learn from this great startup website example

• Nice shapes

• Awesome animations
• Nice scrolling objects

14. Bluehost

URL: https://bluehost.com/

I’ll be the first to admit it, I am friends with the guys at Bluehost. That being said, this website definitely deserves a spot in the list.

Bluehost did a great job of combining fresh colors with powerful images – all while focusing on conversions. Well done!

What you can learn from this great startup website example

• High focus on conversion

• Smooth and subtle animations as you scroll down the page
• Clean design with modern color scheme

15. WPX Hosting

URL: https://wpxhosting.com

Although WPX isn’t in the startup phase anymore, they definitely breath the startup vibes any startup website should. The playfulness throughout the design provides a nice mixture of a professional hosting service combined with a fun startup.

What you can learn from this great startup website example

• Fun animations
• Very clear call to actions
• Lots of social proof

16. Rightmessage

URL: https://rightmessage.com/

Oh RightMesssage. What have you done? I love your website. Everything in this design screams ‘value’ and makes me want to sign up immediately. They did a great job at listing their product benefits.

What you can learn from this great startup website example

• High focus on conversion

• Great way of showcasing benefits
• Clean design which emphasizes their call to action buttons

17. Webflow

URL: https://webflow.com/

Webflow is great for building dynamic websites. It allows you to manage multiple pages at once, add animations and much more. 

What you can learn from this great startup website example

• Super clean design

• Lots of socialproof thanks to client logos above the fold
• Great example screenshots to illustrate the produt above the fold

18. Leadpages

URL: https://www.leadpages.net/

Leadpages is a salespage builder with a focus on getting conversions. They are knownfor its high conversion rates. With their templates – focused on converting visitors into buyers – you’ll have a good shot of attracting new clients for your business.

What you can learn from this great startup website example

• Super powerful headline

• Clear call to action with a powerful ghost button as secondary option
• Great visuals to backup their promise

19. Viral Loops

URL: https://viral-loops.com/

Viral Loops is a referral marketing tool which helps you to explode your website with new visitors. We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.

What you can learn from this great startup website

• Unique color scheme

• 2 well cooperating call to action buttons above the fold
• Simple yet powerful menu structure

20. Semrush

URL: https://www.semrush.com/

Semrush is a SEO tool which helps you to get more free traffic from the search engines.

We’ve used Semrush for many projects to get over 100.000 monthly visitors to our websites. For free. It’s great for keyword research, backlink building and rank tracking.

What you can learn from this great startup website example

• Great call to action which makes you want to ‘play’ with their software

• Clean design
• Lots of social proof thanks to client logos above the fold

21. Flying Pinata

URL: http://flyingpinata.co/

Okay okay. This one is a bit different. I’m not saying this is the website which you should aim for – but at least have a look at it. They did a great job at showcasing their (epic) product in a fun way!

What you can learn from this great startup website example

• The animation above the fold is funny and explains the concept within a second
• The commercial video is funny and powerful
• Great color palette which gives the website a great look and feel

22. AdQuick

URL: https://www.adquick.com/

AdQuick is an advertising service which helps marketeers to build better campaigns. They did a great job of showcasing their ‘data opportunities’ with great visuals.

What you can learn from this great startup website example

• Clear call to action above the fold
• Lots of social proof by displaying their big brand customers above the fold
• Great screenshot which explains their service within a few seconds

23. Cameo

URL: https://www.cameo.com/

Go Cameo! Your website is so visual – within 2 seconds you know what it’s about.

What you can learn from this great startup website example

• Great tagline which explains the concept within one sentence
• Lots of social proof thanks to the background video above the fold
• Clear call to actions throughout the website

24. Clubhouse

URL: https://clubhouse.io/

Clubhouse is a project management tool which did a great job at coming up with a clean and powerful website. It’s instantly clear what they’re about and how it benefits you.

What you can learn from this great  startup website example

• Clean design
• Lots of whitespace
• Clear call to action

25. Ethos

URL: https://www.getethos.com/

Ethos is an online insurance provider. They rely heavily on social proof by showcasing big brand news outlets above the fold. Their call to action buttons are clear and enticing. Well done.

What you can learn from this great startup website example

• Very clear copywriting throughout the website
• Lots of whitespace which makes the website appealing
• The call to action stands out and looks great

26. Hy

URL: https://okhy.tech/

A minimalistic style website with hints of teal gives Hy a look that stands out from the rest. A few of the titles are animated which adds an extra flair. Plus, Hy has created a video that packs all the relevant information you need about the product.

What you can learn from this great startup website example

• Subtle animations
• Elegant design
• Incredible use of visuals

27. Uplinq

URL: https://uplinq.non-linear.studio/

“The best way to predict the future is to invent it.” Uplinq’s web designer took Theodor Hook’s statement to heart. They successfully invented a  futuristic website for data connections with a fantastic color scheme! Love it! 

What you can learn from this great startup website example

• Effective color scheme
• Modern design trends
• Incredible use of visuals

28. Eyes Here 

URL: https://www.eyeshere.com/

Honestly, the website’s name says it all! The homepage will welcome you with lots of colorful eyes staring right through your soul. Haha, just kidding. I LOVE this website very much. It’s vibrant, creative, and elevates every design to new heights. Frankly, they’re BEYOND their competitors. Great work! 

What you can learn from this great startup website example

• Effective color scheme
• Unbeatable animation 
• Incredible use of eyes as their brand 

29. Mosaic 

URL: https://www.mosaic.tech/strategic-finance 

The use of excel as design in this website just made them unique from their competitors! I like how they selected colors that are associated with office work, and the animation is just perfectly done. Nice one! 

What you can learn from this great startup website example

• Nice concept 
• Responsive site
• Professional-looking website 

BONUS – Here is my favorite template

Digital Product Template

URL: https://mycodelesswebsite.com/try-theme/digital-product

Why this is such a great template

• Incredible design with great graphics
• WordPress compatible, easy to customize
• Free download if you’re a Divi member

Get started in 2 steps

1 ► Download your theme, click on the button above

2 ► Get a free domain with a one click Wordpress installation

About the author

Ralph de Groot loves great web design. In fact, you can wake him up at night if you found an inspiring website. Besides writing at My Codeless Website he also loves to read and to travel.