Best Startup Websites of 2023 | 40 Examples + Templates

1. Elegant Themes

URL: https://elegantthemes.com/

A startup called Elegant Themes assists other startups in creating outstanding websites. They set an excellent example and have awesome website themes. They have some really lovely moving animations on their homepage. The website might appear straightforward at first, but it does a good job of what it is supposed to do. They excel at showcasing the capabilities of their products. Wow! Now go check them out!

Their own homepage looks stunning.

What you can learn from this great  startup website example

• Playful design
• Clear call to actions
• Great user experience

2. Limepay

URL: https://www.limepay.com.au/

Such a color scheme. I’m not kidding, are you? The Limepay website did an outstanding job of “coming to life” through the use of the appropriate colors. I adore it. The shoe that is suspended above the checkout gives the homepage more depth. Everything is just so artfully put together, producing a stunning result for the website. Job well done!

What you can learn from this great startup website example

• Amazing colors that make the brand stand out

• The website feels ‘3D’
• Nice scrolling animations. Very cool!

3. Donut

URL: https://www.donut.app/

Donut is a wonderful illustration of minimalist web design. Their website has a minimal amount of text but a simple but effective layout. Before you even read it, the main call to action button on their website compels you to click. I adore how well the modern font they used for the copy blends in with their brand name and the pastel color scheme.

What you can learn from this great startup website example

• Clean web design

• Clear headline
• Awesome button design

4. Primer

URL: https://www.primer.com/

Primer is the ideal illustration of a startup website. When you first arrive at their homepage, they do a great job of highlighting the advantages of their product. They ensure no one leaves the website before seeing the capabilities of their products. The page’s overall design is absolutely gorgeous and will motivate you to come up with style similar to theirs.

What you can learn from this great startup website example

• They display the product above the fold

• Clear call to action
• Minimal web design

5. Kohost

URL: https://kohost.io/

The website is fantastic. They have a clean, straightforward tagline, to start. Below it, there are two call-to-action buttons that are attractively designed and perfectly coordinated with the background color. It gives the website a “live” feel as you scroll down your face with numerous scrolling animations. You’ll want to return again and again because of how perfect the website feels overall.

What you can learn from this great startup website example

• Very powerful color scheme

• Nice call to ation buttons above the fold
• Epic scrolling animations

6. Utrust

URL: https://utrust.com/

Utrust is a newcomer in the well-known “FinTech” industry. I adore how understated and almost straightforward their web design is. Don’t be fooled, though; creating such a simple design is more difficult than it appears. Simple design is always in style. You won’t need to make many changes because the straightforward design will withstand shifting fashions. Check them out now!

What you can learn from this great startup website example

• Nice color scheme

• Great explanation of product benefits
• Nice animations

7. VC Swipe

URL: https://www.vcswipe.com/

Yes. This is one that you ought to look at. Their background animations are on a different scale. The interest that animations pique in your audience can help them remember more of the details of your presentation. They may therefore remember the important details you want them to remember, which could cause more sales and conversions. You can pick up a few tips here if you enjoy animation.

What you can learn from this great startup website example

• Amazing animations

• Clean web design
• Very unique website concept

8. Blue Receipt

URL: https://www.bluereceipt.com/

In the end, this website combines conversion and design. On the one hand, they crammed the website with amazing animations and shapes. I want to click the signup button with every fiber of my being at the same time. Simply because I’m compelled to by the design. The website’s white spaces give it a polished, modern appearance. Check them out right away if you want to learn more.

What you can learn from this great startup website example

• Amazing web design style

• Cool animations
• Very attractive call to action button

9. Easytrax

URL https://easytrax.com/

You can monitor the condition of your car using the Easytrax service. When compared to other designs, their website has a more humorous feel. The shapes created the website’s “easy and breezy” feel and the light color scheme. In fact, a vibrant color scheme has the power to both stand out in the design and uplift the audience.

What you can learn from this great startup website example

• Nice illustrations

• Very clean web design
• Nice border radiuses which display cool shapes

10. Store Maven

URL: https://www.storemaven.com/

One of the websites that shouts “we know what we’re doing” is Store Maven. Their use of color in combination with their clever animations is very effective. In order to understand the world at their fingertips, Store Maven equips people with the knowledge, abilities, and confidence they need. The website’s overall design is just gorgeous and sophisticated; check it out right away!

What you can learn from this great startup website example

• Great luxurious color scheme

• Great call to action button
• Nice animations which make the website feel ‘alive’

11. Wiiqare

URL: https://wiiqare.com/

A newcomer in the well-known “FinTech” industry is Wiiqare. It is a digital wallet that enables you to set money aside for health-related expenses only. This website has such a fresh, fun vibe. You are not at all overwhelmed by every page. I advise you to look at this and get some ideas if you’re into conversion-focused web design. Awesome!

What you can learn from this great startup website example

• Conversion-focused web design

• Nice color gradient
• Nice scrolling animations

12. Betterworth

URL: https://betterworth.com/

Conversion — always conversion. Betterworth appears to be adept at doing that. They have a very tidy homepage that draws attention to the attractive “get started” button. Superb work! Visit the website to see some excellent copywriting that will capture your interest from the very beginning! White spaces give the website a clean and awesome look that will inspire you to have one!

What you can learn from this great startup website example

• Conversion focused web design

• Very clean web design
• Great copywriting

13. Blok Watches 

URL: https://blokwatches.com/

Come on, a pro unquestionably designed this website. The cartoon? PERFECT! The combination of colors? Terrific. According to the website, Blok stands for sustainability, authenticity, collectability, knowledge, independence, self-assurance, and fun. Blok is proudly analog in a world that is becoming more and more digital. I adore the design’s color scheme because I know it will appeal to and appeal to the tastes of children.

What you can learn from this great startup website example

• Nice shapes

• Awesome animations
• Nice scrolling objects

14. Bluehost

URL: https://bluehost.com/

I am the first to admit that I am good friends with the Bluehost employees. Having said that, this website deserves to be on the list without a doubt. Bluehost did a fantastic job of fusing vibrant colors with striking images while keeping conversion rates in mind. Not just because I know them, but also because they are truly amazing, is why I say this. Good work!

What you can learn from this great startup website example

• High focus on conversion

• Smooth and subtle animations as you scroll down the page
• Clean design with modern color scheme

15. WPX Hosting

URL: https://wpxhosting.com

WPX still exudes the vibes that a startup website should have even though it is no longer in the early stages. The design’s playful elements nicely balance the need for a reliable hosting service with enjoyable animation. They use what they know about the audience’s preferences in their designs, and it unquestionably succeeds! To see some very obvious calls to action, click the link!

What you can learn from this great startup website example

• Fun animations
• Very clear call to actions
• Lots of social proof

16. Rightmessage

URL: https://rightmessage.com/

I got it, Rightmessage. Your website is fantastic. This design screams “value” from every angle, and it compels me to sign up right away. They did a great job of outlining the advantages of their product. A key element of creating a successful product or service is providing benefits to people. You can create and market your product or service more successfully if you know what makes it appealing to consumers.

What you can learn from this great startup website example

• High focus on conversion

• Great way of showcasing benefits
• Clean design which emphasizes their call to action buttons

17. Webflow

URL: https://webflow.com/

No coding is necessary when creating, collaborating on, and growing amazing websites with Webflow, which is used by over 3,500,000 designers and teams. To learn how web design should be used, go to this website. They possess a level of creativity far beyond templates. I adore their tagline because it is motivating and piques my interest in their company. Awesome!

What you can learn from this great startup website example

• Super clean design

• Lots of socialproof thanks to client logos above the fold
• Great example screenshots to illustrate the produt above the fold

18. Leadpages

URL: https://www.leadpages.net/

A sales page builder that focuses on conversions is called Leadpages. They are well-known for having high conversion rates. You’ll have a good chance of bringing in new customers for your business if you use their templates, which are aimed at turning visitors into buyers. I adore the color scheme they chose for the design because it has a stunning impact on the look and makes it appear very contemporary.

What you can learn from this great startup website example

• Super powerful headline

• Clear call to action with a powerful ghost button as secondary option
• Great visuals to backup their promise

19. Viral Loops

URL: https://viral-loops.com/

A referral marketing tool called Viral Loops can help you rapidly increase the number of visitors to your website. Viral loops have been used by us to make a number of websites popular. It enables you to create a sustainable referral program that accelerates the growth of your website. I appreciate the features they included in the design to make sure it adhered to their branding guidelines. Well done!

What you can learn from this great startup website

• Unique color scheme

• 2 well cooperating call to action buttons above the fold
• Simple yet powerful menu structure

20. Semrush

URL: https://www.semrush.com/

Semrush is an SEO tool that enables you to increase your free search engine traffic. In many projects, we used Semrush to increase our website’s monthly traffic by over 100.000 visitors. for nothing. It’s excellent for tracking rankings, building backlinks, and researching keywords. Check them out now to see how quickly your website will grow using this tool! Excellent work!

What you can learn from this great startup website example

• Great call to action which makes you want to ‘play’ with their software

• Clean design
• Lots of social proof thanks to client logos above the fold

21. Flying Pinata

URL: http://flyingpinata.co/

Okay. This one is a little unique. I’m not saying that you should aim for this website, but at the very least, take a look at it. They did a fantastic job of entertainingly showcasing their (epic) product! They understand how to put creative, unique ideas to use that are unrestricted by convention or rules. This is a must-visit website!

What you can learn from this great startup website example

• The animation above the fold is funny and explains the concept within a second
• The commercial video is funny and powerful
• Great color palette which gives the website a great look and feel

22. AdQuick

URL: https://www.adquick.com/

With the aid of its advertising platform, AdQuick, marketers can create more effective campaigns. With excellent visuals, they did a great job of showcasing their “data opportunities.” Similar to this one, visual elements on your website can help your visitors find information more quickly, foster better interaction and reactions, and enhance their user experience as a whole. Add this website to your list immediately!

What you can learn from this great startup website example

• Clear call to action above the fold
• Lots of social proof by displaying their big brand customers above the fold
• Great screenshot which explains their service within a few seconds

23. Cameo

URL: https://www.cameo.com/

A website called Go Cameo features customized videos from your favorite celebrities. When you click the link, a stylish black background and a large selection of videos will greet you. They chose the animations and typefaces to enhance the website’s overall mood and make it enjoyable to explore. You won’t have any trouble navigating the website, so you can look around with ease.

What you can learn from this great startup website example

• Great tagline which explains the concept within one sentence
• Lots of social proof thanks to the background video above the fold
• Clear call to actions throughout the website

24. Clubhouse

URL: https://clubhouse.io/

The project management tool Clubhouse did an excellent job building a simple yet effective website. It is immediately obvious what they stand for and how it will help you. The tagline is awesome and begs you to act right away. I advise you to use this website as inspiration if you want to have a website with a lot of white space.

What you can learn from this great  startup website example

• Clean design
• Lots of whitespaces
• Clear call to action

25. Ethos

URL: https://www.getethos.com/

For you and your loved ones, Ethos takes pride in offering a quicker, better, and simpler life insurance experience. Its goal is to protect the subsequent million families through an easy-to-use system. They heavily rely on social proof for their website by putting prominent news sources from well-known brands above the fold. Their call-to-action buttons are easy to understand and tempting. Good work!

What you can learn from this great startup website example

• Very clear copywriting throughout the website
• Lots of whitespace which makes the website appealing
• The call to action stands out and looks great

26. Hy

URL: https://okhy.tech/

Hy stands out from the competition thanks to a website that has a minimalist design and teal accents. A few of the titles are animated, which gives them more flair. Hy has also produced a video that contains all the necessary details about the product. I adore the website’s goal; it perfectly appeals to the audience’s hearts. Job well done!

What you can learn from this great startup website example

• Subtle animations
• Elegant design
• Incredible use of visuals

27. Uplinq

URL: https://uplinq.non-linear.studio/

Theodor Hook once said, “The best way to predict the future is to invent it.” Uplinq’s web designer took this to heart. They were able to create a fantastic color scheme for a futuristic data connection website. The success of your website’s design depends on selecting the right colors. Visitors’ emotional responses to colors or calls to action on your website can influence their behavior.

What you can learn from this great startup website example

• Effective color scheme
• Modern design trends
• Incredible use of visuals

28. Eyes Here 

URL: https://www.eyeshere.com/

I mean, the website’s name pretty much says it all. Many colorful eyes that are intent on penetrating your very soul will greet you on the homepage. Joking, of course, haha. This website is amazing, I adore it. It took each design to new heights with its vibrant, inventive quality. They truly surpass their rivals in every way. I can say that even though it may appear odd, it is odd in a good way. 

What you can learn from this great startup website example

• Effective color scheme
• Unbeatable animation 
• Incredible use of eyes as their brand 

29. Mosaic 

URL: https://www.mosaic.tech/strategic-finance

This website is distinctive from its rivals because they designed it using excel! The animation is just perfect, and I like how they chose colors that are related to office work. On this one, the designers did a fantastic job. Good job! For more information on the first strategic finance platform, go to the website and explore the wonders of their page.

What you can learn from this great startup website example

• Nice concept 
• Responsive site
• Professional-looking website 

30. Loom 

URL:  https://www.loom.com/

Loom enables you to record your screen for any reason. This website’s catchy slogan, “Show it, speak it, send it,” as well as the page’s inclusion of video, which always grabs attention, are what make it so useful (aside from its soothing purple tint). I adore how this website has already made a lot of people’s lives easier. Good work!

What you can learn from this great startup website example

• Nice concept 
• Responsive site
• Soothing purple hues 

31. Runner 

URL: https://www.hirerunner.co/

Runner connects people who are too busy to receive the administrative assistance they need. I advise looking into this website if you enjoy clean, appealing color schemes on websites. You’ll adore how each page was made beautiful by the use of violet tones. You will adore this website as much as I do, so check it out right away! Outstanding work!

What you can learn from this great startup website example

• Nice concept 
• Responsive and fast-loading site
• Attractive purple hues 

32. Modalyst 

URL: https://www.modalyst.co/

With the best print-on-demand services and dropshipping solutions, Modalyst is the future of dropshipping, enabling all kinds of creators and merchants to manage, produce, and expand their eCommerce brands. I adore the colors in their logo; they really make it pop. Visit this website to see how the web design elements’ clever placement enhances the website’s visual appeal. Excellent work!

What you can learn from this great startup website example

• Functions well without complications
• Responsive and fast-loading site
• Excellent website header 

33. Cindo de Mayo 

URL: https://www.cincodemayo.to/

A credible foundation for business growth is provided by the expert website template used by this digital marketing company. The multilingual website for Cinco de Mayo also serves customers who speak English and Spanish, showing how localized content might make users happier. The homepage gives prospective clients a favorable first impression of the business and what it stands for even before they visit the agency’s website.

What you can learn from this great startup website example

• Well-designed and functional 
• Responsive and fast-loading site
• Attractive font selection 

34. Cobiro 

URL: https://cobiro.com/

The white background of Cobiro, with splashes of vibrant purple and blue, exudes a tidy, pleasant, and minimalist vibe. Over five-star customer reviews can be found as you scroll down, which strengthens the company’s online reputation. Pick their website if you want to advertise with ease. For those who are interested, Cobiro offers a straightforward platform for growing businesses online. Job well done!

What you can learn from this great startup website example

• Clean, pleasant, and minimalist vibe
• Clean and organized
• Fast-loading website

35. Minta

URL: https://www.withminta.com/

Your one-stop shop for social media marketing is Minta. Your social videos and pictures can be automatically produced, planned, and uploaded with just one click! The automated content marketing technology from Minta helps online stores become more visible and socially engaged. The website of Minta sets the bar high for privacy protection, with a fixed banner stating its cookie policy at the bottom of the page.

What you can learn from this great startup website example

• Claer purpose
• Clean and organized
• High-quality content

36. EDGE 

URL: https://www.cinera.net/

With headphones, Cinera advertises its distinctive cinematic experience and elevates the nightly Netflix binge. With the main image of a user sporting the distinctive headpiece, it tells a story about fashion and technology and challenges viewers to take part in the concept through a crowdfunding CTA. If a single image does not pique a site visitor’s interest, they can interact with the product through video, infographics, and expert photography.

What you can learn from this great startup website example

• Simple and professional design
• User-friendly navigation
• Compatible in different browsers

37. Cazoo

URL: https://www.cazoo.co.uk/

The Cazoo website efficiently links users to the most crucial action: buying or selling a car. The homepage features an attractive form where customers can enter important details about their vehicle sale or purchase in addition to the usual menu listings. Since it only requires a basic understanding, the website is simple to use and navigate. Check out their website right away if you need to buy a car.

What you can learn from this great startup website example

• Simple and professional design
• User-friendly navigation
• Nice functionality

38. Krochet Kids 

URL: https://krochetkids.com/

A great illustration of how a website can tell a narrative is Krochet Kids. The company sells accessories and headwear created by Peruvian and Ugandan designers. The company’s main goal is to give people in these nations more opportunities for empowering employment. I adore the website’s advocacy, so if you’re looking for inspiration, this might be the place to go!

What you can learn from this great startup website example

• Keeps target audience in mind
• Accessible  to all users
• Nice functionality

39. Ritual 

URL: https://ritual.com/

In addition to giving a brief overview of the brand’s selling points, such as traceable ingredients, third-party testing, and vegan and non-GMO ingredients, Ritual’s website also offers quick connections to the company’s main product categories, emphasizing the brand’s mission in the process. For those who are interested in learning more, they prominently displayed additional links. I adore the homepage’s elements because they immediately draw in the viewer.

What you can learn from this great startup website example

• Mobile Compatibility
• Accessible  to all users
• Well-formatted content that is easy to scan

BONUS – Here is my favorite template

Digital Product Template

URL: https://mycodelesswebsite.com/try-theme/digital-product

Why this is such a great template

• Incredible design with great graphics
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

🚀 Click on the blue button to download – or ask a web designer to help you

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.