Link Building Statistics 2023 – 42 Key Figures You Must Know

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Let’s dive into some actual key figures and facts about Link Building Statistics.

1. 65% of marketers believe that link building is the most difficult aspect of Search Engine Optimization.

Link building is vital in SEO since it drives organic traffic via search engines, especially in competitive industries. Link building may be extremely efficient at driving more organic traffic when combined with strong technical SEO foundations, outstanding on-page SEO, fantastic content, and a nice user experience.

The need for quality, relevance, and authenticity has never been greater. While low-quality, spammy link-building strategies can be effective, they should not be part of an organization’s long-term organic search success strategy.

The meaning of Link Building

The process of obtaining hyperlinks from other websites to your own is known as link building. A hyperlink (also known as a link) is a method for users to browse between pages on the Internet. Search engines use links to crawl the web. They will crawl the links between your website’s individual pages and the links between larger domains.

Not all links are created on purpose by SEOs or marketers. Many of them will be generated for a variety of reasons, such as a journalist covering a news story and linking to a source or a blogger who is so excited about the new coffee maker that they link to the shop that sold it to them.

Obtaining links that you did not request is the pinnacle of SEO. You should always strive for and work for it in the long run. This is accomplished by making your website link-worthy, whether through a wonderful product or part of your service or by creating amazing content that is referred by other websites.

What is the process of Link Building?

Earning backlinks from reliable, high-quality websites is the best strategy to increase your authority through link building. If you have a lot of backlinks, but they are from spammy, unrelated sites, they are unlikely to help you rank higher.

Backlinks can be obtained in a variety of ways, including:

• Blogging as a guest
• Promotion on social media
• Hands-on outreach
• Obtaining backlinks from competitors

Keep in mind that backlinks aren’t everything—you should first and foremost focus on providing valuable, high-quality content.

When looking for techniques to boost your ranking, leveraging the power of link-building can be difficult for both beginners and experienced pros. However, it can be one of your most effective organic success techniques.

There are three kinds of links.

When developing your link-building strategy, it’s critical to understand the various types of links.

The most significant types of linkages to understand are shown below.

1st: Follow vs. Nofollow

When you want to link to another website but do not wish Google to crawl it, you can use nofollow links.

2nd: Links from users

Regarding SEO, using user-generated links as a link development technique is not the best way to go. Google formerly penalized individuals that attempted user-generated links.

You may create user-generated links with the intention of promoting your own work. They are also frequently of poorer quality than other kinds of link development that Google favors.

 3rd: Links from other blogs or websites

Natural links are generated more organically by readers who come across your website and include a link on their blog or website without being requested. You do not request backlinks from other webmasters or users using this link type.

You will need to make a regular effort, as with any other part of SEO. While link building demands more effort than most SEO tactics, it will be lucrative in the end and last for a long time.

With enough effort in applying your link-building techniques, your website may improve to the point where you won’t need to work as hard for links in the future. Instead, you may concentrate on creating high-quality content that other websites and companies will want to link to.

2. External links are present in only 94% of the world’s content.

The number and quality of external links you use are important. Adding high-quality, trustworthy, informative website links to your pages will help boost your website’s credibility. However, adding low-quality spam links would harm your site.

Linking to external websites will not harm your page rank as long as the necessary material is from authoritative sources.

External links are more beneficial if they go to popular and relevant pages that are highly ranked and related to the content on your website.

3. On average, blog posts with 3,000+ words are confirmed to earn more backlinks. 

Moz examined a million online articles and discovered that 3,000+ is the ideal number for natural link building. Blog entries with more than 3,000 words have attracted more backlinks than articles with fewer words.

3,000 words should be the minimum word count for any in-depth guide designed to attract natural backlinks. Otherwise, you can stretch beyond 7,000 words of good content, which referring sites can then mine for deep yet relevant insights.

4. 58% of marketers believe backlinks significantly impact Search Engine Rankings.

Backlinks are vital for SEO because they tell Google that another resource values your content enough to connect to it from its own. As a website receives more backlinks, search engines deduce that the website has valuable material worthy of ranking high in the SERPs.

How Do You Get Backlinks?
Obtaining backlinks is a critical component of an off-site SEO strategy. Backlinks are, in fact, the most important off-site ranking component! Backlinks can be obtained in three ways.

1st: Natural links are the ones that develop naturally (not easily seen as being placed by your company).

2nd: Manual links are obtained by participating in link-earning activities. The backlink would be manual if the hiking gear website contacted the climbing resource and sought a link. Another strategic strategy is guest writing for a relevant website.

3rd: When site management manually enters a backlink into a forum, blog comment, or online directory, they create self-created links. 

5. Over 60% of organizations outsource their link-building efforts to agencies or contractors.

Link building may assist you in improving your SEO ranks, increasing your monthly visitor number, and increasing your conversion rate and monthly sales. As a result, any SEO agency should provide this service to its clients.

6. 56.3% of marketers believe that link quality and quantity affect rankings.

When building links to your website, you may be asking if having a large number of connections is preferable than a few links from high authority or trusted domains. Is quantity more important than quality, or should your efforts be focused on establishing one truly outstanding link rather than a hundred “good” ones”?

Is the quality of the links more significant than the quantity? Without a doubt. If the quantity of links was more essential than the quality of the links – that is, the quality of the source – it would be quite simple for websites to trick search engines by generating hundreds of links on irrelevant or spammy websites. As previously stated, this was once a prevalent technique, but Google’s algorithm upgrades now penalize websites that engage in this activity.

A single link from a widely read news website, a popular blog, or another high-quality resource can be worth more than a hundred links from other sources. If Google trusts the website you were linked to, it will also trust the connection. A followed link is effectively an editorial endorsement.

7. 85% of marketers acknowledge that link-building significantly influences brand authority and brand establishment.

Link building can also help you brand your company. People will begin to regard you as an expert in your industry if they see you cited on well-known websites.

As a result, they are more inclined to conduct business with you and refer you to others. Link building can also aid in the development of trust with your target audience. People will be more likely to believe you if they see that you are receiving links from websites that they appreciate.

8. Most companies spend $1,000 to $15,000 monthly on link building.

The cost of link building varies greatly based on quality and volume, ranging from $1,000 to $15,000 per month. 

9. Most companies that outsource link building devote at least 25% of their SEO funding to link building.

Link building is an important component of SEO, but it is also a significant investment that can be costly.

Most successful firms with an SEO staff that generates web traffic will engage in link-building initiatives, whether in-house or outsourced.

Before you plunge in and start developing links, I strongly advise you to prepare ahead. Consider the types of sites and keywords you want link building to affect, create a prioritized list, and thoroughly investigate your competition to see what it will take in terms of backlinks to compete and eventually outperform them.

10. Almost half of all SEOs spend $10,000 or more on link building each year.

When considering a link-building project, planning and budgeting are critical. And, whatever you do, creating your own framework with reasonable goals and expectations is definitely advised.

11. Personalized emails for link building are confirmed to increase response rates by 33%!

Personalized emails stand out in the inbox as highly relevant, customized content. Emails that are personalized are more likely to be read and clicked on. By sending the correct material to the right people at the right time, personalized emails improve customer experiences.

12. 13% of search experts say that link building is the “most” helpful SEO tactic.”

Lin” building is an important component of SEO services since it assists search engines in discovering new websites and determining which pages should rank higher in search engine results pages (SERPs).

13. 38% of marketers state that page rankings are the “top “PI” the” use to assess the efficacy of their link-building efforts.

A key performance indicator, or KPI, is a quantitative measurement of performance over time for a certain goal. KPIs offer goals for teams to strive towards, benchmarks to evaluate progress, and insights that aid individuals throughout the organization in making better decisions.

14. 51% of marketers say it takes 1 to 3 months to see the effect of link-building efforts. 

Ranking improvements may begin right away when the link is created, but they take time to manifest completely. 

15. 41% of marketers anticipate the expense of link building will rise.

16. 42% of SEO specialists devote equal time to external and internal link building. 

You must comprehend the distinctions between an internal link and an external link, as well as how each might benefit your SEO strategy, to have a solid SEO plan for your website.

What advantages do Internal Links offer?

Internal links encourage visitors to browse your website for longer. Overall, they offer a satisfying user experience. This can persuade them to buy something or follow you.

These links make your pages and the entire site more authoritative and accessible to viewers. A call to action is frequently used with internal links.

What advantages do External Links offer?

It affects how many and what kind of external connections you use. High-quality links from reputable, educational websites will increase your website’s visibility, while links from spammy, low-quality websites will damage it.

17. Brands that blog generate 97% more inbound links.

Search engines may give higher rankings to websites that receive a lot of inbound links. Inbound links basically inform search engine spiders that your website is an authority on a certain topic; hence, the more inbound links you have from high-quality, high-authority sites, the higher your website will rank (SERPs).

18. In a survey of 310 SEO and marketing professionals, Semrush was favored above Ahrefs by 51.3%.

Semrush makes sure that marketing professionals always have time for innovation and creativity.

19/ Google’s page has an average of 3.8 times more backlinks than pages in positions 2 through 10.

20. 95% of all web pages (uSERP) have no backlinks pointing at them.

21. 91% of internet pages receive no organic traffic, primarily because they have no hyperlinks pointing to them or to their content.

The foundation of the World Wide Web is hyperlinks. Due to their capacity to offer a visitor a lot of high-quality information and the part they play in how modern search engines rank websites; their significance is very high.

22. 94% of content on the internet has no external links.

23. Infographics have a reputation for drawing links. To obtain backlinks, 53% of SEO experts create them since they can compress complex material.

Infographics are the ideal combination of text and images. Most infographics are aesthetically pleasing and frequently include relevant facts about a subject that readers can quickly scan through.

More importantly, effective infographics may increase traffic to your website, create tons of high-quality backlinks, and help your content go viral.

24. In comparison to videos and “how-to” posts, “why” posts, “what” posts, and infographics receive 25% more links.

25. Old blog posts that have been updated can boost organic search traffic by as much as 113%.

26. Bloggers should include 2-3 internal links in a blog post, according to 51% of SEO experts.

Avoid overwhelming the reader. Try to limit the number of inbound and outbound connections per 1,000 words to three to five (3-5).

27. 41% of SEOs think that as competition gets stiffer, the price of getting new backlinks will go up even more.

28. According to 69% of businesses, purchasing links improves their search engine ranks for challenging keywords.

29. 52% of marketers think that brand mentions have an effect on organic search results.

30. 92% of marketers think links will still be a ranking factor in Google engines in five years.

31. 34% of marketers would look at domain authority, and 22% would look at domain rating if they could only look at one statistic for analyzing link quality.

32. 36% of companies use independent contractors or consultants for link construction projects.

33. Brands frequently pay $1,000 or more to acquire a good link.

34. Nearly 50% of pages with high rankings contain reciprocal links.

Two-way links are reciprocal links. In other words, a reciprocal link exists if site A connects out to site B and site B links out to site A. Since reciprocal connections sometimes result from unethical SEO practices like link exchanges, SEOs have frequently fretted that Google might not like them.

35. Reverse links appear on about 50% of the top-ranking pages.

Links that are reciprocal are bidirectional. To put it another way, a reciprocal link occurs when site A links out to site B and site B links out to site A. Because reciprocal connections sometimes result from unethical SEO techniques like link exchanges, SEOs have frequently fretted that Google might not like them. Still, this statistic reveals that they are actually quite popular.

36. Only 8.5% of cold emails for link building get results.

That may seem like a tiny number, but most outreach programs for link-building entail mass emailing dozens or even hundreds of individuals at once. Therefore, even if only 8.5% of your cold email campaigns are successful, you can still get a lot of new links from just one campaign.

37. Domain authority is regarded by 65% of marketers as the most crucial aspect to consider when evaluating the quality of backlinks.

Your ranking power may be more impacted by a single link from a high-authority domain than by dozens of low-quality connections from low-domain sites.

38. In some circumstances, high-quality links can cost more than $1500.

Although the average price of a backlink is $360, connections from reputable websites and newspapers, which have a lot of authority, might cost you much more. According to Siege Media, a single high-quality backlink might cost as much as $1500. Additionally, Siege discovered that some backlink strategies might cost firms up to $200,000 per month.

39. Data and research are the most successful content types for drawing connections, according to 70% of SEO experts.

40. Google Search Console is the most used tool for link building (42.3%), followed by Buzzstream (14.8%) and Ahrefs (8.5%).

41. There is a 0% correlation between backlinks and social shares, according to research.

42. For 24% of businesses, creating internal links takes more time than creating external ones.

External sources:

Search Engine Journal 

Hubspot 

epicShops

Radd Interactive

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