Definitive guide
Best Hotel Websites of 2023 | 46 Examples + Templates
David Röben – Expert Web Designer
- Hotel websites are all about creating a feeling of luxury and a stress-free getaway. Make sure to incorporate lots of social proof throughout your website.
- I recommend you hire a professional videographer and clips of your hotel as a background video.
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PS: I also wrote an article about cool hotel marketing ideas.
Best Hotel Website Examples
- Ultimate Corfu
- Aguas de Ibiza
- Silo Ridge
- Crans Montana
- Little Palm Island
- Plaza Athenee
- Epic Hotel
- Campbell Gray Hotels
- Sabi Sabi
- Hotell Nordevik
- Costeno Beach
- Espacio
- DDD Hotel
- Aris Hotel
- Elivi
- Badrutt's Place
- Naumi Hotels
- Constance Hotesl
- Hotel Edison
- Casa Angelina
- Villa Luna Blu
- Belmond
- Tofino Resort
- Casselman Overlook Guesthouse
- Pensiunea Roua Muntilor
- Kronen Hotels
- Sre Lodge
- Astra Suites
- The Corner Hotel
- Only You Hotels
- Artus
- Hotel Provincial
- Gage Hotel
- Nordis Hotels
- Nomad
- The Connaught
- Alleys Boutique & Spa
- Borgo Sant Andrea
- Luxury Hotel Merano
- Dust Thai Manila
- Raffles Hotel
- Diamond Hotel
- Amaris Mykonina Residence
- Porto Mykonos Hotel
1. Ultima Corfu
URL: https://www.ultimacorfu.com/
BOOM! This hotel website example just drops on you like a bomb. It's impossible to visit the Ultimate Corfu website without being astounded by what you see. This website is very inspiring even if you don't want to create one for a hotel. Visit them right away to see more visually appealing images and be inspired to create a beautiful one as well.
What you can learn from this great hotel website
- Incredible images
- Great minimalistic typography
- Luxurious design
Click the blue & white buttons to get started, or find a web designer 🚀
2. Aguas De Ibiza
URL: https://aguasdeibiza.com/
For those who want to create a new hotel website, this sample hotel website is the ideal source of ideas. The video backgrounds and typography are incredibly inspiring! Video backgrounds are more effective at grabbing viewers' attention than solid-color or image backgrounds. The section that is above the fold is the first thing someone sees when they visit your website.
What you can learn from this great hotel website
- Incredible background video
- Lots of white spaces
- Clear yet subtle call to actions
Click the blue & white buttons to get started, or find a web designer 🚀
3. Silo Ridge
A hotel called Silo Ridge is in the Hudson Valley. They do a fantastic job of showcasing their services in their video background, which is genuinely inspiring. You stand a better chance of piquing their interest and keeping site visitors for longer if you use a video background. Check it out right away to see some breathtaking images. Fantastic work!
What you can learn from this great hotel website
- Engaging background video
- Minimalistic design
- Elegant style
Click the blue & white buttons to get started, or find a web designer 🚀
4. Crans Montana
URL: https://www.ultimacrans-montana.com/
Ultima Crans Montana did a great job at showcasing their hotel with an amazing background video. Sure, you need great footage to pull this off, but hey, it’s worth it! Website video backgrounds can also show more sensitive themes to an audience. They are also incredibly good at establishing an emotional connection with the user. Learn from this one! Wow!
What you can learn from this great hotel website
- Nice background image
- Great minimalistic typography
- Clean design
Click the blue & white buttons to get started, or find a web designer 🚀
5. Little Palm Island
URL: https://www.littlepalmisland.com/
Little Palm Island is one of the most epic hotel website examples I’ve ever seen. I just like to visit their website now and then, and when I do, it makes me wonder, am I looking at a high-budget cinema production? Or is it a website? Everything looks gorgeous and will entice you to book your well-deserved vacation now! Well done!
What you can learn from this great hotel website
- Stunning images
- Clear call to actions
- Great copywriting
Click the blue & white buttons to get started, or find a web designer 🚀
6. Plaza Athénée
URL: https://www.dorchestercollection.com/en/paris/hotel-plaza-athenee/
Hôtel Plaza Athénée is not your typical hotel; it proudly offers visitors the best of Paris in keeping with its extraordinary city. I adore how their website highlights how 'cute' their hotel is. If you run a relatively small hotel, I would suggest looking into this design. I adore the colors that were used on the website because they are so eye-catching.
What you can learn from this great hotel website
- Lots of white spaces
- Clean design
- Clear call to actions
Click the blue & white buttons to get started, or find a web designer 🚀
7. Epic Hotel
URL: https://www.epichotel.com/
You guessed it—the Epic Hotel's website is epic. This website converts like crazy thanks to the high-quality images and compelling call to action. Excellent work! If you're interested in visiting Miami, make Kimpton EPIC Hotel your luxurious home base. Its glitzy, flirtatious city adores showcasing its adventurous side. I adore the font style they opted for because it gives the website a more upscale appearance.
What you can learn from this great hotel website
- Great branding
- Clean design
- Engaging images
Click the blue & white buttons to get started, or find a web designer 🚀
8. Campbell Gray Hotels
URL: https://www.campbellgrayhotels.com/
Another excellent example of a hotel website is Campbell Gray Hotels, which used a fantastic background video to showcase the beauty of its property. With no text, the booking bar directly above the fold makes the website slick AND conversion-focused. fantastic combination You'll fall in love with the website right away because of its cozy atmosphere. Fantastic work!
What you can learn from this great hotel website
- Great hotel impression thanks to the background video
- Clear hotel picker
- Smooth scrolling animations
Click the blue & white buttons to get started, or find a web designer 🚀
9. Sabi Sabi
URL: https://www.sabisabi.com/
Sabi Sabi recognized the impact of powerful images. They use a carousel slider to show breathtaking pictures of their hotel and the area. When used properly, images can help you tell the story of your brand, appear in search results, and draw attention. Fantastic, inspiring hotel website!
What you can learn from this great hotel website
- Incredible images
- Lots of content
- Clear footer overview
Click the blue & white buttons to get started, or find a web designer 🚀
10. Hotell Nordevik
URL: https://hotellnordevik.com/
Newly renovated with many thoughtful details, a personal touch, and a roughly Skärhamn location Hotell Nordevik welcomes you to its cool website, which is located 150 m from the harbor. I adore how they made every element appear serene by using various green tones. Look at them right away if you need some motivation. Superb work!
What you can learn from this great hotel website
- Incredible images
- Nice color scheme
- Clean web design
Click the blue & white buttons to get started, or find a web designer 🚀
11. Costeno Beach
URL: https://www.costenobeach.com/
One of the happiest hotel website examples I've ever seen is Costeno Beach, with its warm welcome video, exciting events, and fantastic dorms. Because the designer did a great job of bringing holiday vibes to their visitors, everything feels good. You will undoubtedly feel as though you have already arrived in paradise after viewing the landing page. Outstanding work!
What you can learn from this great hotel website
- Nice video
- Clear call to actions
- Awesome color scheme
Click the blue & white buttons to get started, or find a web designer 🚀
12. Espacio
URL: https://www.espaciowaikiki.com/
Espacio Waikiki did a fantastic job of showcasing the beauty of their hotel using a video background. Video backgrounds can be aesthetically pleasing and succinctly convey what your brand is all about. Just above the fold, using video backdrops, you can tell new site visitors even more. I appreciate how well the "reserve" call to action button blends into their color scheme. Nice!
What you can learn from this great hotel website
- Minimal yet powerful design
- Incredible background video
- Luxurious design
Click the blue & white buttons to get started, or find a web designer 🚀
13. DDD Hotel
URL: https://dddhotel.jp/
Oh yes. You must view this example of a hotel website. One hotel that elevated its web design to new heights is DDD Hotel. It can't be compared to any of the other hotel websites on this list. Believe me. They stood out because of their minimalistic design and flawless animation. The minimalist aesthetic is what makes it look cooler than the others. With many advancements in the online world, consumerism has become complicated. Businesses are tackling various ways to expand their operations as much as possible. However, simpler methods may occasionally be beneficial (if not more), just like this one.
What you can learn from this great hotel website
- Incredible images
- Great minimalistic typography
- Luxurious design
Click the blue & white buttons to get started, or find a web designer 🚀
14. Aris Hotel
URL: https://www.arishotel.gr/
You are greeted by the Aris Hotel with a brief video that makes you CRAVE a vacation. You won't have any doubts about whether they offer the best lodging because the website is wholly inspired by nature and relaxation. The design can easily entice the audience with its enigmatic yet soothing aura. Exploring is very relaxing!
What you can learn from this great hotel website
- Classy design
- Engaging fonts
- Catchy tagline
Click the blue & white buttons to get started, or find a web designer 🚀
15. Elivi
URL: https://www.elivihotels.com/
Would you like to visit a hotel website that takes a unique approach? Elivi is worth a look. This example is chock-full of amazing scrolling animations, wonderful images, and creative designs. Very motivating! Visit the website to learn how Elivi uses aspects of the black swan to serve as a reminder of their origin, inspiration, and goal.
What you can learn from this great hotel website
- Cool hover animations going on as you hover on their call to actions
- Lots of white space
- Overall the website has a very unique design which makes you remember the hotel
Click the blue & white buttons to get started, or find a web designer 🚀
16. Badrutt's Palace
URL: https://www.badruttspalace.com/en
A hotel with a visually appealing website is Bradrutt's Palace, which is located in Switzerland. I adore how their website is divided into sections for summer and winter vacations. Given that their hotel's surroundings are very different, it makes sense. The tagline that was included in the design is also something I like. Clever strategy!
What you can learn from this great hotel website
- Engaging background video above the fold
- Great call to action which stands out
- Lots of whitespaces which makes the website easy on the eye
Click the blue & white buttons to get started, or find a web designer 🚀
17. Naumi Hotels
Want to visit a hotel website that has the aesthetic of a work of art? You nailed it. The Naumi hotels operate in a unique way from the competition. It wouldn't be fair to just summarize what they do; you should see it for yourself. The website has a very trendy and modern feel to it. A definite smash!
What you can learn from this great hotel website
- Beautiful pictures
- Clear call to action which stands out
- Well-designed animations that explain the benefits of booking at Naumi Hotel
Click the blue & white buttons to get started, or find a web designer 🚀
18. Constance Hotels
URL: https://www.constancehotels.com/en/
Constance Hotels is located in the Maldives, Seychelles, Madagascar, and Mauritius. Their website has some cool shapes going on, which really creates a unique style. Apart from that, the website's opening video will keep you engaged and wanting more. Definitely check it out!
What you can learn from this great hotel website
- Beautiful pictures throughout the website
- This website incorporated a lot of white space throughout the design
- The floating call to action draws attention in a good way
Click the blue & white buttons to get started, or find a web designer 🚀
19. Hotel Edison
URL: https://www.edisonhotelnyc.com/
NYC Times Square's The Hotel Edison offers a treasured stay in the center of NYC's Theater District, just steps from Broadway's bright lights and Times Square's bustle. Being in the "center" of the world and having a VIP experience permeates every aspect of this website. This is a must-visit website! I love it!
What you can learn from this great hotel website
- Simple but powerful design
- Enticing call to action which tells you to ‘unlock’ a special offer
- Great pictures
Click the blue & white buttons to get started, or find a web designer 🚀
20. Casa Angelina
URL: http://www.casangelina.com/
Oh my god. The Casa Angelina hotel's website truly feels like a work of art. The typography is absolutely stunning and eye-catching. You'll find some cute scrolling animations and lovely images as you scroll down. These guys are definitely skilled in their field. Outstanding work. Click the link to learn more about their services.
What you can learn from this great hotel website
- Incredible pictures
- This website incorporated a lot of whitespace throughout the design
- The website contains a nice looking floating call to action bar at the right side of the screen
Click the blue & white buttons to get started, or find a web designer 🚀
21. Villa Luna Blu
URL: https://villalunablu.com/
St. John's Villa Lunablu is home to some beautiful photographs. I adore how they use a testimonial page to highlight what previous visitors found enjoyable about their stay for website visitors. An excellent way to use social proof! Giving you a testimonial is a wonderful opportunity for someone to practice speaking in front of others.
What you can learn from this great hotel website
- Clear call to actions throughout
- Clear menu structure
- Nice pictures
Click the blue & white buttons to get started, or find a web designer 🚀
22. Belmond
One of these websites for hotels that has it all is Belmond. They displayed a strong booking feature above the fold, along with grand video backgrounds and stylish typography. They strive to leave no trace while contributing to the various communities they operate in. You can see they are making every effort to preserve their world's beauty as you explore it.
What you can learn from this great hotel website
- Nice background video
- Slick design
- Clear booking bar above the fold
Click the blue & white buttons to get started, or find a web designer 🚀
23. Tofino Resort
URL: https://tofinoresortandmarina.com/
Tofino Resort is as spotless as it possibly can be. The homepage employs a unified color scheme and includes some incredible images. I adore the font and tagline they chose for it. Their website has some cool scrolling animations that make everything look and feel "just right." Well done!
What you can learn from this great hotel website
- Amazing typography
- Clean design
- Nice backgrounds throughout the entire website
Click the blue & white buttons to get started, or find a web designer 🚀
24. Casselman Overlook Guesthouse
URL: https://casselmanoverlook.com/
If you're looking for a simple website design, the Casselman Guest House website example is a good choice. This website demonstrates how a few images and a few straightforward bullet points can convey a lot about a guest house. The way the elements are arranged is beautiful. You must check out this website!
What you can learn from this great hotel website
- Simple yet effective design
- The website creates a great feeling of the guesthouse
- Great home-like feeling
Click the blue & white buttons to get started, or find a web designer 🚀
25. Pensiunea Roua Muntilor
URL: http://www.pensiunearouamuntilor.ro/
To highlight the mountains in their region, Pensiunea Roua Muntilor uses some cool shapes throughout their website. You'll find some cool illustrations that emphasize the nearby woods as you continue to scroll down. Clever! They want to give you memories that will live on in your albums, so they are here for you.
What you can learn from this great hotel website
- Unique design
- Nice small animations
- Playful website
Click the blue & white buttons to get started, or find a web designer 🚀
26. Kronen Hotels
Kronen Hotels is quite different from the others, so I wanted to include it in this list of awesome hotel website examples. This website demonstrates what you can do if you have multiple locations and how you can make the most of it. I appreciate how they made distinct landing pages for each location. Good work!
What you can learn from this great hotel website
- Lots of white space
- Clean design
- Lots of social proof
Click the blue & white buttons to get started, or find a web designer 🚀
27. Sre Lodge
The website opens with a stunning video of lodges situated in the most breathtaking landscape. The website exudes calm thanks to the use of the contrasting colors olive, black, and white. Another clever placement is the slideshow of happy kids playing in the grass. Isn't that remarkable?
What you can learn from this great hotel website
- Animated menu bar
- User-friendly
- A circular link that you cannot miss
Click the blue & white buttons to get started, or find a web designer 🚀
28. Astra Suites
URL: https://www.astrasuites.com/
The elegance and sophistication of this website permeate every page. The website's captivating background image and a persuasive copy will undoubtedly compel visitors to take action. The pictures on this website are captivating and even include pictures of hotel interiors and seascape views! For the mood they want to convey, the color scheme is ideal.
What you can learn from this great hotel website
- Compelling copywriting
- Decorative graphics
- Soft color scheme and font style
Click the blue & white buttons to get started, or find a web designer 🚀
29. The Corner Hotel
URL: https://www.thecornerhotel-barcelona.com/en/
You should definitely take a look at this if you're looking for website inspiration for a hotel that highlights its amenities, design, and entertaining activities. This website's condensed call-to-action section above the fold is another noteworthy aspect. This is a great way for guests to make an immediate reservation!
What you can learn from this great hotel website
- Amazing background video
- Mobile-friendly interface
- 360° virtual tour feature
Click the blue & white buttons to get started, or find a web designer 🚀
30. Only You Hotels
URL: https://www.onlyyouhotels.com/
A slider of enticing images of the hotel's interior and surroundings can be seen when visiting this website for the first time. As you scroll down, more aesthetically pleasing elements are revealed, including classy fonts, neutral-toned images, enticing food photos, and more image sliders! They perfectly positioned everything on the website!
What you can learn from this great hotel website
- Attractive fonts
- Bold navigation bar
- Stylish images
Click the blue & white buttons to get started, or find a web designer 🚀
31. Artus
URL: https://www.artus.com.hk/
One of the most captivating website designs I've ever seen is Artus. Since it was a hotel website, it did not adhere to conventions. Particularly in the highlighted content above the fold, it has a futuristic feel. The sliders and the sleek animations, in my opinion, are the website's best features.
What you can learn from this great hotel website
- Calming background music
- Skillfully produced background video
- Unique content above the fold
Click the blue & white buttons to get started, or find a web designer 🚀
32. Hotel Provincial
URL: https://theprovincialballarat.com.au/
The color scheme and graphic designs on this website are definitely something we can learn from. On this website, the call-to-action buttons are artistically created. In addition to serving as functional additions to the website, they also serve as decorative elements. The website makes a great impression thanks to the color scheme's aesthetic appeal. Amazing work!
What you can learn from this great hotel website
- Appealing slideshow above the fold
- Excellent typography
- Well-thought color scheme and graphic designs
Click the blue & white buttons to get started, or find a web designer 🚀
33. Gage Hotel
The Gage Hotel organizes the way it provides its distinctive lodgings with casual luxury. And the landing page of the website makes that very clear. Not to mention that the subtle animations on this website are so visually appealing that you'll want to scroll endlessly. The website stands out because of how simple it is. Awesome!
What you can learn from this great hotel website
- Featured recognitions and client reviews
- Upscale-themed images
- Personal message as highlighted content
Click the blue & white buttons to get started, or find a web designer 🚀
34. Nordis Hotels
URL: https://nordishotels.com/
Nordis Hotels is working on several opulent and cozy hotels and residences as part of its commitment to expanding its footprint in the future. This website is absolutely stunning! The fonts, graphics, and videos complement the website's opulent aesthetic. Seriously, take a look. This website has a lot of information that you can learn.
What you can learn from this great hotel website
- Luxurious images and videos
- Mobile-friendly web design
- Elegant color scheme and font style
Click the blue & white buttons to get started, or find a web designer 🚀
35. NoMad
URL: https://www.thenomadhotel.com/
NoMad is a portrayal of a life lived with creativity. Exceptional creative design, art, food, beverage, and hospitality combined to create the website. This website's superb selection of various content and visual media is a standout feature. Everything is simply sophisticated! Fantastic job!
What you can learn from this great hotel website
- Remarkable logo
- Top-notch imagery
- Smooth fade-in animations
Click the blue & white buttons to get started, or find a web designer 🚀
36. The Connaught
URL: https://www.the-connaught.co.uk/
There are simply no better five-star hotels in London. The Connaught, located in the center of Mayfair, is renowned for its elegant design and exemplary customer service. Entering this website is a bit like stepping into another world. Elegant but unforced The more you browse this stylish website, the more you'll love it!
What you can learn from this great hotel website
- Modern and time-honored themes go hand-in-hand
- Attractive color scheme
- Impeccable images
Click the blue & white buttons to get started, or find a web designer 🚀
37. Alleys Boutique Hotel & Spa
The website for Alleys Boutique Hotel & Spa is attractive and well-kept. You undoubtedly feel calm after viewing the images. It can be found in the picturesque town of Pyrgos, Santorini, if you're looking for a luxurious experience for your senses. whenever you can, take a breather!
What you can learn from this great hotel website
- Neat and modern website
- Entertaining video clip
- Smooth animation as you scroll down
Click the blue & white buttons to get started, or find a web designer 🚀
38. Borgo Sant Andrea
URL: https://borgosantandrea.it/
A website with a lot of white space is difficult to pull off, but Borgo Sant Andrea did it perfectly! No one can dispute how smoothly the transitions are made as you scroll down, although many spaces are visible. The combination of stylish fonts and absolutely captivating images is excellent. Well done!
What you can learn from this great hotel website
- Clean design
- Stylist fonts
- Captivating video clip and images
Click the blue & white buttons to get started, or find a web designer 🚀
39. Luxury Hotel Merano
URL: https://www.palace.it/en/
The lavish Luxury Hotel Merano radiates pure elegance. Each visitor to the website received a relaxing hotel experience thanks to the website. Although it might seem like something only the wealthy can afford, anyone who wants to have fun can afford it. Sometimes let your hair down!
What you can learn from this great hotel website
- Very classy design
- Excellent typography
- Informative homepage
Click the blue & white buttons to get started, or find a web designer 🚀
40. Dusit Thani Manila
URL: https://www.dusit.com/dusitthani-manila/
Dusit Thani is a historic Manila staycation favorite that has evolved to meet the needs of modern luxury tourists and guests! The hotel delivers the trademark Thai hospitality of its brand with a dose of Filipino warmth to Manila with 500 spectacular rooms and suites that stylishly incorporate a combination of heritage, elegance, and comfort. Check out this one and be amazed at the website's luxurious vibes!
What you can learn from this great hotel website
- Very classy design
- Excellent typography
- Informative homepage
Click the blue & white buttons to get started, or find a web designer 🚀
41. Raffles Hotel
URL: https://www.raffles.com/makati/
The Raffles Hotel is a 30-story architectural marvel that epitomizes the global brand made famous by the original Raffles Hotel in Singapore. The hotel's 32 spacious suites are designed to epitomize the pinnacle of luxurious comfort, blending classic elements with modern touches. Check this out for some last-minute pampering. The website is organized, so you will be able to handle the details and can book without difficulties!
What you can learn from this great hotel website
- Functions well
- Classy font
- Luxurious vibes
Click the blue & white buttons to get started, or find a web designer 🚀
42. Diamond Hotel
URL: https://www.diamondhotel.com/
If you want to see the beautiful sunset in the Philippines, the Diamond Hotel Manila is the place to stay. Trust me. It is one of the popular tourist attractions that can be reached on foot. The hotel offers luxurious 5-star accommodations and services. I bet you'll love the classy layout, filled with the necessary content you'd like to see as a client.
What you can learn from this great hotel website
- Luxury design
- Stylish fonts
- Loads well and fast
Click the blue & white buttons to get started, or find a web designer 🚀
43. Amaris Mykonian Residence
URL: https://www.amarismykonos.com/
The Amaris Residence is found on the Greek island of Mykonos. The original Cycladic architecture, one of the finest manifestations of Greek culture, works perfectly with the Aegean Sea, making this one a site full of a special vitality. Check out this beautiful website with high-quality and engaging photographs that will make you book quickly!
What you can learn from this great hotel website
- High-quality photographs
- Engaging design
- Luxurious vibes
Click the blue & white buttons to get started, or find a web designer 🚀
44. Porto Mykonos Hotel
URL: https://www.portomykonos.gr/
Porto Mykonos is in a prime spot in Mykonos town, with a view of the harbor and the dazzling blue waters beyond. Book now and enjoy the most breathtaking sunset over the Aegean! The website is clean and organized, so every step of your booking will be comfortable and easy. What are you waiting for?
What you can learn from this great hotel website
- Minimalistic design
- Organized layout
- Clean images
Click the blue & white buttons to get started, or find a web designer 🚀
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What you can learn from this great website
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Luxury Hotel Template
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Small Hotel Template
- Great template especially for small hotels or bed and breakfasts
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Bungalow Hotel Template
- Elegant template which is easy to set up
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Modern Examples
Startup Examples
Divi Examples
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Checklist: 5 ways to make your hotel website beautiful and highly converting
1. Showcase your work with great images
When you're hiring someone to do something which is important to you, you want to make sure they do it right.
And sure, they can tell you they're the best at what they do. But wouldn't it be better to see some proof?
Your visitors think just like this. That's why you need to establish social proof by showcasing previous projects with great images.
When it comes to creating social proof, more is better. This goes for the entire hotel industry.
2. Use video footage to make your website come alive
In the list with website examples you found some cool websites which use video background in the header of their website. If you have video footage yourself, definitely consider doing this as well.
- It makes your website come alive
- It adds credibility and makes you look professional
3. Use a 'smart lead form' to turn visitors into clients
Getting someone to visit your website is one thing. Getting them to do business with you is the next one.
Sure, you can add your contact information to your website – you should – but don't expect people to be calling right away.
Make it easy. Add a 'discuss your project' contact form to enable them to get in touch with you.
Make it as easy as possible. I recommend not using more than 3 fields in your contact form.
4. Collect real testimonials from real clients
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients in the hotel industry.
Don't write them yourself, don't ask your friends to write them. They'll feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
5. Watch people using your website without telling them what do do
Once your website is ready it's time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don't say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behaviour:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
I wish you the best of luck!
Growth hacking: 5 powerful strategies to promote a hotel website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool which helps you to explode your website with new visitors.
We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.
2. Do a press release
Yaiks! A press release? That’s not for small businesses, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the followup. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your seo. The more websites mentioning you on their website, the higher you'll rank in the search engine.
3. Use a LinkedIn-bot to generate traffic on autopilot
Allright. You’re now probably thinking one of two things:
- That sounds spammy. I’m not going to do that.
- A bot? How does that even work? I’m not a scientist.
Trust me, I thought the same as you. But it’s not as sketchy as it seems.
Dux-Soup is a LinkedIn tool which allows you to ‘look’ at 100 LinkedIn profiles per day.
This tool automatically visits LinkedIn profiles of people of your choice. In the past, I’ve used this a lot to get in touch with business owners.
I would have Dux-Soup open the profiles of 100 business owners per day.
It’s actually pretty simple:
- Download the Dux-Soup tool
- Open your LinkedIn account
- Search for ‘business owner’ or any other job description’
- Click the ‘Visit profiles’ button.
Now here comes the important part: Make sure your LinkedIn profile is optimized.
This means:
- A good looking profile picture
- A good tagline which describes what you do
- A great profile description which demonstrates your skills as a constructor
- Some nice portfolio projects on your LinkedIn profile
Let’s say 20% of every profile visit converts into a ‘return-visit’. That will mean 20 potential business owners who look at your LinkedIn profile every day.
That’s 600 potential leads in a month.
4. Target hot traffic with retargeting ads
Imagine.
A potential client is looking for hotel services and stumbled upon your website. But after scrolling through your website for 30 seconds, he or she got a phone call from a friend. After calling for 20 minutes they forgot about your website and they close down their computer.
Auch.
That’s why I use retargeting advertisements to bring back these lost leads.
This will enable you to display advertisements to people who visited your website.
Just install a Facebook pixel on your website to target all your website visitors with an advertisement on Facebook or Instagram.
5. Outsource your social media management
Back in 2015 social media could have enormous impact in your business. Nowadays, not so much.
There's way more competition than before. That being said, it can still be done. You just need to be consistent.
That's where most businesses fail. They handle the social media themselves. For a while. And then they forget about it.
That's why I recommend you to have a look at Fiverr. It's a platform which allows you to hire professionals overseas. They're seriously good – and cheap! The past few years I hired multiple professional digital marketing experts for as little as $100 per month.
FAQ
What is the best hotel website?
1. Ultima Corfu
2. Boaveli Maldives
3. Solent View Hotel
4. Raschanga Hotel
5. Silo Ridge
What makes a good hotel website?
A good hotel website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a hotel website?
1. Analyze the best hotel websites of 2020 on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a hotel website cost?
A web designer will charge anywhere between $2500 and $8000 for a school website. However, this article will teach you to do it yourself for less than $100.