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Best Fitness Websites of 2025 | 45 Examples
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👋 My Experience With Fitness Web Design
Hi – it’s Ralph here 👋 In the past 10 years, I’ve designed 8+ websites for fitness companies. What I learned over the years building websites for fitness companies:
1. Motivational Design
I encourage you to provide content and images that will motivate the visitors. I also advise you to to use success stories, other clients’ testimonials, and photos displaying the change before and after the service. To further keep the users active, a motivational quote or a motivational video may be used.
2. Performance Tracking
Provide user facilities like workout logs, progress charts, and goals and achievements facilities to record their progress. Give specific suggestions based on the performance.
3. Nutrition Plans
I recommend you add a health and dietary consultation about the fitness programs that you provide. It is recommended to utilize a nutrition calculator and meal planner when applying the concept.
Focus on this, and you’ll be fine.
PS: I suggest taking a look at the website examples below. Get inspired by their designs and see which website builders they’ve used. Best of luck!
👋 How I curated this list
Welcome friendly stranger! You’re looking for some inspiring website examples. You found the right page.
About me
My name is Ralph de Groot. I’m the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
How I curated this list
Once a year I collect 500 website examples to create/update this article. I create a shortlist which I send to my team of web designers. Together, we vote to determine the order of this list.
Next to that, I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.
Home » Blogs » Website Examples »
Best Fitness Website Examples
- Yogamaya
- Kinective
- Fitlab
- G0180
- The Akt
- Planet Fitness
- Jim Karas
- Ulrik on Hands
- Anytime Fitness
- The Body Coach
- Jose Morales Boxing Academy
- Gym Box
- Lucas Sheehan
- Virginie Oltra
- Real Steel Fitness
- Modest Muscle
- Timberwolf Fitness
- PROGRAM 10
- Hallard Fit
- Body by Bartek
- Solace
- The Mercedes Club
- E60 Fitness
- 1 To 1 Fitness
- Physicality DC
- Fitlight Training
- Bfit by Zeenta
- Kit Rich
- Armoury Coaching Studio
- Truman Griffin Fitness
- Lift Chicago
- Girl Gone Strong
- Built Phoenix Strong
- Box Command
- Stars Gym
- Bodytree Studio
- Coach Adam Cobb
- Fit & Bendy
- Fitwell
- Playground
- All Fit
- Fitness New Zealand
- Zakk Paez

1. Yogamaya
Everything you’d need in a yoga club is available at Yogamaya. As soon as you visit, you’ll appreciate the nice lines moving all over the homepage. Furthermore, the color combinations looks easy on the eyes. I am sure you’ll love this one if you’re into modern aesthetics.
What you can learn from this great fitness website
- Nice choice of color combinations
- Moving lines on the homepage
- Easy navigation
🚀 Here's the website builder I recommend to replicate this website
2. Kinective
Kinective is an intriguing name for a fitness company. It connotes kinetic energy, which is the energy of an object borne from being in motion. A look at their website will show you just that: a uniquely-layouted image scroller showing various people in motion overlayed with the huge message “Find Your Energy.” The scroller is interesting, too, as it conveys four reasons why finding one’s energy is important. Neat concept! Scrolling down, one is greeted with a host of cascading photo animations in each section of the homepage, which is very appealing and colorful. Another thing worth noticing in this website is its drop down menu. Not only is it organized, the menu also shows photos and call-to-action buttons for bookings and class schedules. Clever!
What you can learn from this great fitness website
- Cool 3D exterior and interior designs
- Premium voice of copywriting
- Lots of white space
🚀 Here's the website builder I recommend to replicate this website
3. Fitlab
The time is running out. Are you growing into the person you desire? Tbh, this question always got me wondering. Then. Fitlab just erased my wariness away. With their effective tagline, I just feel how much help they can provide in getting my life back on track. As they say, we should move, breathe, workout, live, then repeat. Very inspiring!
What you can learn from this great fitness website
- Responsive site
- Catchy and effective tagline
- Appropriate fitness images
🚀 Here's the website builder I recommend to replicate this website
4. GO180
URL: https://go180.nl/
I find the background video used in GO180’s website very attractive. It presents a good look at the plush facilities and impressive equipment of this Dutch company along with the one-to-one coaching their trainers provide to clients. The background video comes with a vertical button menu that lets visitors of the website easily jump to other sections of the website. Plus, I liked their cool swipe effect on the screen once a section on the top menu is clicked before it loads the said chosen section.
What you can learn from this great fitness website
- Responsive site
- Smooth animations
- Good choice of stock photos
🚀 Here's the website builder I recommend to replicate this website
5. The Akt
AKT is a dance-based cardio fitness and wellness brand, fueled by positivity and a combination of personal training, and movement-based technique. If you want a light and fun option to reach your dream body and if you’re looking for a great website with a unique color scheme, fun, and energetic images, smooth scrolling animations, and of course, comprehensive copywriting, this is it!
What you can learn from this great fitness website
- Engaging background video
- Clear call to action to try a free class
- Good looking high-quality pictures
🚀 Here's the website builder I recommend to replicate this website
6. Planet Fitness
URL: https://www.planetfitness.com/
Elegance at its finest! This website welcomes you with gorgeous and radiant visuals accompanied by a clear call-to-action button that will definitely tempt you to convert. The aesthetics on this one is superb! It looks like an elite school theme which I love, the color combination of purple and yellow is just perfect. Scrolling through this website is a great experience, I tell you.
What you can learn from this great fitness website
- Fun and engaging video above the fold
- Unique color scheme
- Lively and energetic graphic designs
🚀 Here's the website builder I recommend to replicate this website
7. Jim Karas
URL: https://www.jimkaras.com/
I love the calm vibe of this fitness website, especially with all the blue shades as the chosen color palette. Furthermore, the tagline is also remarkable since who doesn’t want to strengthen both mind and body, right? You should definitely check them out!
What you can learn from this great fitness website
- Calm color scheme
- Great tagline
- Awesome web design
🚀 Here's the website builder I recommend to replicate this website
8. Ulrik on Hands
URL: https://www.ulrikonhands.com/
Ulrik On Hands is a very unique fitness website because it’s all about teaching people to do a handstand, which requires learning to balance upside down. That sure needs a lot of physical training and discipline! This is why personal trainer Ulrik Ask Fossum, who became a part of Norway’s Got Talent semifinals, offers a variety of workshops and coaching lessons to achieve this goal for his clients. What I particularly liked about the website is the handwritten font used for its logo, which conveys a personal approach in Ulrik’s training lessons. Plus, there’s the really stunning photos of Ulrik and his students doing impressive handstands.
What you can learn from this great fitness website
- Incredible background image
- Clean design
- Nice typography
🚀 Here's the website builder I recommend to replicate this website
9. Anytime Fitness
URL: https://www.anytimefitness.com/
Getting fit doesn’t work if you only focus on fitness. Anytime Fitness coaches support you in a way no one else can with the best fitness and holistic help inside the gym – and out. This website is inviting with dynamic colors and effective copywriting to get you into wellness. Check them out!
What you can learn from this great fitness website example
- Vibrant color scheme
- Engaging copywriting
- Helpful FAQs
🚀 Here's the website builder I recommend to replicate this website
10. The Body Coach
URL: https://www.thebodycoach.com/
Although the site’s monochromatic design may not be very eye-catching, it accomplishes its intended goals. The Body Coach’s designer gets straight to the point when it comes to showcasing content! In general, every page is quite clean and polished.
What you can learn from this great fitness website design
- Inspiring content
- Fun and interactive website
- Colorful web design
🚀 Here's the website builder I recommend to replicate this website
11. Jose Morales Boxing Academy
URL: https://www.theboxingacademy.net/
“Boxing For All” is the business model of Jose Morales Boxing Academy, a unique fitness hub in Roseville, California. Their website’s background video on the homepage then banks on this business model by showing the many young, female students enrolled in the academy. The video is made all the more captivating since it is in the classic black-and-white. This video above the fold is immediately contrasted by a welcome message and photo from its owner–Entrepreneur and Motivational Speaker Jose Morales–set in a black to red gradient background. Besides that, the website uses subtle animations that add to the beauty of its organized and modern layout. Good job!
What you can learn from this great fitness website
- Engaging video above the fold
- Incredible slick design
- Great scrolling animations
🚀 Here's the website builder I recommend to replicate this website
12. Gym Box
Gym Box reset the industry. It was easy to say, there was no other fitness space like this. Exercise blended perfectly with pleasure. Gym Box is home to the unique and diverse classes in London. Olympic-sized boxing rings, combat cages, world-class free weights sections, live DJs, and larger-than-life personal trainers. Their website looks powerful and inspiring, check them out now!
What you can learn from this great fitness website
- Skillfully-produced images
- Wonderful “Find your gym” page
- Unique color scheme
🚀 Here's the website builder I recommend to replicate this website
13. Lucas Sheehan
URL: https://www.lucassheehanpt.com/
The design of this layout is incredibly contemporary and welcoming, ensuring that guests immediately feel completely comfortable. It’s an excellent method to maintain the customers’ attention and assist them in scheduling appointments effortlessly. Each page is also brimming with images that are appealing to the eyes!
What you can learn from this great fitness website design
- Effective use of images for fitness
- Convincing tagline
- Stylish fonts
🚀 Here's the website builder I recommend to replicate this website
14. Virginie Oltra
URL: https://oltra-virginie.com/
Coach at home in Lyon, Virginie Oltra offers you a complete quality service that does not stop at simple physical exercises. Physical and mental well-being are the core goals of Virginie’s personalized coaching methods. What struck me the most about this great website is its colors, the gradient effect is very trendy! Certain graphic designs change colors now and then.
What you can learn from this great fitness website
- Incredible background video
- Clear call to action above the fold
- Nice color scheme!
🚀 Here's the website builder I recommend to replicate this website
15. Real Steel Fitness
URL: https://realsteelfitness.co.uk/
Real Steel Fitness is located in the historical town of Tewkesbury, which is north of England. This membership-based gym uses a good combination of typography in its website to make it look tough, much like its name. It matches the unique color scheme of blue, black, and white in use in the website. This website is a classic, especially with its graphic fade-in animations.
What you can learn from this great fitness website
- Bold design
- Nice typography
- Nice color scheme
🚀 Here's the website builder I recommend to replicate this website
16. Modest Muscle
URL: https://modestmusclemvmt.com/
Modest Muscle has an attractive website that uses an interplay of red, black, and white with tinges of pastel yellow. The homepage starts off with a powerful message and image above the fold coupled with a tempting call-to-action button. It also has a clean layout that uses interesting photos and good copywriting. Overall, the website reflects excellence and character, which are two virtues this Texas-based personal trainer abides with.
What you can learn from this great fitness website
- Bold design
- Clean web design style
- Cool color scheme
🚀 Here's the website builder I recommend to replicate this website
17. Timberwolf Fitness
URL: https://www.timberwolffitness.com/
Timberworlf Fitness offers its clients fitness programs such as CrossFit, personal training, powerlifting, Olympic weightlifting, nutrition, and yoga. They designed their programs to be scalable for those just starting out, all the way to high-level athletes. I love the large text of their tagline as it creates an emphasis on it and motivates you to do well too. Nicely done!
What you can learn from this great fitness website example
- The call to action button stands out
- Slick color scheme
- Clean web design
🚀 Here's the website builder I recommend to replicate this website
18. PROGRAM 10
URL: https://www.program10.co.uk/
PROGRAM 10 is a mind and body transformation module devised by Pete Styring that has helped more than 4,000 people not only lose weight but also develop a productive lifestyle. The program rolled off in 2018 and has, since then, become renowned in the United Kingdom as an effective coaching and motivation program. Their website uses a lot of social backing in the form of photos of clients successfully helped by the program, which is seen in background collage that greets visitors on the homepage to the before-and-after-display under the “Transformations” area. Photos, after all, say more than a thousand words.
What you can learn from this great fitness website example
- Lots of social proof above the fold, great images
- Clear call to action
- Clever animations as you scroll down
🚀 Here's the website builder I recommend to replicate this website
19. Hallard Fit
Hallard’s vision is to properly guide his clients in the right direction in order for them to reach their full potential regardless of their age or body type. Just like how he conducts his sessions, this website presents itself in a fun, innovative, and professional way. If you watch the featured video, you’ll see how hands on he is. Awesome!
What you can learn from this great fitness website
- Engaging video above the fold
- Great images
- Nice typography
🚀 Here's the website builder I recommend to replicate this website
20. Body by Bartek
URL: https://bodybybartek.com/
Body By Bartek’s website is glaring in red–thanks to the dimmed background photo on its homepage and splash of black in its other content. This raging colors simply signify what this fitness company represent: bigger and stronger. Well, at least, when it comes to their clients’ bodies being transformed in their confines through various personal training and workout programs. I just like the straightforwardness and simplicity of this website that is owned by Fitness Coach and Bodybuilder Bartek Trzos. It makes navigating the website easy and pleasant.
What you can learn from this great fitness website
- Great background image
- Nice color scheme
- Clean design
🚀 Here's the website builder I recommend to replicate this website
21. Solace
URL: https://solacenewyork.com/
What’s nice about the Solace website is its seriousness in doing business, which is shown by the online booking form that welcomes visitors in the homepage. The form is attractive, easy to fill-up, and lets users choose upfront the kind of program they’d like to sign up to. Beside the form, there’s another call-to-action button beside it, which is for booking a tour. This website then is heavy on conversions–as one can see after scrolling down. There are other call-to-action buttons set in place in the content. Beyond that, the website uses crisp images of what transpires inside their confines to reinforce its message of being a one-stop-shop facility for different training types.
What you can learn from this great fitness website
- Slick background video
- They have a chatbot that pops up and interacts with you
- Their menu is clear
🚀 Here's the website builder I recommend to replicate this website
22. The Mercedes Club
URL: https://www.themercedesclub.com
Mercedes Club is a destination health club and fitness community in Hell’s Kitchen, combining 45 weekly classes, professional staff, and upscale amenities. Their website looks expensive and classy that matches the name of their club well. Mercedes Club boasts gorgeous all-day natural light and incredible outdoor spaces, making it as unique and beautiful as its members. Stunning and perfect job!
What you can learn from this great fitness website
- Their website has a slick design
- The call to action stands out and draws the attention
- Cool animations as you scroll down the website
🚀 Here's the website builder I recommend to replicate this website
23. E60 Fitness
URL: https://www.e60fitness.com/
E60 is a top-rated Texas-based fitness studio that help people achieve their health goals. Their website is refreshing to the eyes despite having a black theme–all thanks to the generous splashes of pastel green in the design. Unlike most fitness websites, E60’s uses one full-page photo in the homepage and a background image at that just to highlight what they are all about: strength training. I like how they particularly highlighted the free one week training they give through a sign-up form on it and the competitions they hold through statistical graphics on the Myzone heart rate reading of members. Very supportive of their clients!
What you can learn from this great fitness website
- Engaging background video
- Clear call to action which offers you a free week membership
- Clear menu structure
🚀 Here's the website builder I recommend to replicate this website
24. 1To1 Fitness
The first look on this website is a plain graphic design and a navigation bar at the bottom part of the fold. But wait until you scroll through this website. You’ll never expect what’s in store for you. Let me give you a hint: amazing success stories. 1To1 Fitness’ success story creates visibility, credibility, and clarity. Check them out now!
What you can learn from this great fitness website
- Cool design with a fancy color palette
- One page website which makes it easy to scroll through
- Inspiring success stories
🚀 Here's the website builder I recommend to replicate this website
25. Physicality DC
URL: https://www.physicalitydc.com/
Physicality DC is another unique fitness studio for it focuses on teaching gymnastics. Their goal is to help clients improve overall health while gaining physical flexibility and strength. Their website is also conversion-focused. This is seen with the big call-to-action button set in the middle of the homepage that is overlayed against the full-scale background photo of the Capitol, just below their name and introduction. A minimalist website, they use a good selection of videos and photos including one highlighting the guesting of Ulrik On Hands in their studio.
What you can learn from this great fitness website
- Nice background picture
- Clear call to action
- Lots of whitespace which makes it easy to scroll through
🚀 Here's the website builder I recommend to replicate this website
26. Fitlight Training
URL: https://www.fitlighttraining.com/
We can definitely learn a thing or two from this website’s thrilling background video and striking typography. This website’s homepage is a complete package. Why? Everything that you’d want to know and access is readily available on the main page! Blogs, brand partners, programs, testimonials, shop, and social media. They have a creative and unique concepts that makes them stand out.
What you can learn from this great fitness website
- Engaging background video
- Great design
- Nice background pictures
🚀 Here's the website builder I recommend to replicate this website
27. Bfit by Zeenta
URL: https://bfitbyzeenta.com/
When you see this website you might get a little sweaty. The website’s video is very inspiring and gives a warm welcome to the users. Below the fold, I love how they allow you to select the type of training you desire. Bfit by Zeenta gives you the sovereignty to choose what you want to lift like a worker and look like a boss. Very nice!
What you can learn from this great fitness website
- User-friendly interface
- Informative and detailed headers
- Lively video show of training
🚀 Here's the website builder I recommend to replicate this website
28. Kit Rich
The content of this website consists entirely of texts laid out on white backgrounds. I would recommend looking into other personal trainers if you prefer minimalist websites. Nonetheless, Kit Rich knows how to flaunt herself and inspire visitors to join.
What you can learn from this great fitness website design
- Lots of whitespaces
- Striking typography
- Filled with content
🚀 Here's the website builder I recommend to replicate this website
29. Armoury Coaching Studio
URL: https://www.armourycoachingstudio.co.uk/
Armoury Coaching Studio’s web design speaks for itself – authentic, powerful, and genuine. With its choice of color scheme, candid images, and copywriting. The website screams out power and hard work that will keep you motivated and sign up for the training. this website is a great example if you’re looking for a classic and straightforward web design. Well done!
What you can learn from this great fitness website
- Powerful typography
- Authentic and personal images
- Featured client reviews
🚀 Here's the website builder I recommend to replicate this website
30. Truman Griffin Fitness
URL: https://trumangriffinfitness.com/
This website has a more conversion-focused layout than the other examples. It provides brief and informative details about their various services, each accompanied by a call-to-action button. I love the high-quality visual of the page that makes it look classy. I also love the fact that the call-to-action buttons on this website really stand out that you just can’t help but click.
What you can learn from this great fitness website
- Clear call-to-action buttons
- Classic color scheme
- Personal message as highlighted content
🚀 Here's the website builder I recommend to replicate this website
31. Lift Chicago
URL: https://www.lift-chicago.com/
If you are looking for a personal trainer based in Chicago, then Lift Chicago must be the one for you. Visiting their website, you will be welcomed with the videos of their personal trainers and you will see how great they are at what they are doing.
What you can learn from this great fitness website
- Interesting videos
- Creative logo design
- Well-designed and functional
🚀 Here's the website builder I recommend to replicate this website
32. Girl Gone Strong
URL: https://www.girlsgonestrong.com/
This is a very inspiring website, especially for women. I love how they incorporate their advocacy with their website. The photo of a strong woman is very enticing and makes you want to become like her as well. Their tagline is also heartwarming, you should visit them now.
What you can learn from this great fitness website
- Pastel themed color scheme
- Great tagline and advocacy
- Memorable photograph
🚀 Here's the website builder I recommend to replicate this website
33. Built Phoenix Strong
URL: https://builtphoenixstrong.org/
Built Phoenix Strong gives you a coach to guide you through the tailored process keeping you on track to your fitness goals. They have three pillars that rely on the core components of total health and wellness which are: fitness, nutrition, and accountability. This is a very great website that you should visit.
What you can learn from this great fitness website
- Well-polished website
- Lots of white spaces
- Very true to their mission
🚀 Here's the website builder I recommend to replicate this website
34. Box Command
Box Command has a very simple yet well-managed website. If you are looking for one of the best personal trainers, then you should try them out. Trust me. They have a very easy menu to navigate and you won’t have a hard time contacting them.
What you can learn from this great fitness website
- Easy menu navigation
- Clean and neat layout
- Great use of white spaces
🚀 Here's the website builder I recommend to replicate this website
35. Stars Gym
URL: https://starsgym.pl/
If you are looking for a world-class personal trainer website, Stars Gym may be the one you are looking for. They have a very modern and futuristic design on their website and to be honest; it looks so awesome already. The black and red combination makes it cooler than it already is.
What you can learn from this great fitness website
- Great color combination
- Futuristic design
- High-quality website
🚀 Here's the website builder I recommend to replicate this website
36. Bodytree Studio
URL: https://www.bodytreestudio.com/
Another different type of personal trainer website is Bodytree Studio. They lean more towards the yoga type of wellness and fitness, and I know for sure that some of us would love to try it. They have a very calm and simple website that matches well with their vibe.
What you can learn from this great fitness design
- Calm color palette
- Simple web layout
- Creative logo design
🚀 Here's the website builder I recommend to replicate this website
37. Coach Adam Cobb
URL: https://coachadamcobb.com/
Another great personal trainer is Coach Adam Cobb. His type of training leans more towards the simpler and easy way of being fit. He does not only care about you physically but also mentally and emotionally, which is what we are all looking for a personal trainer. Keep up the good work!
What you can learn from this great fitness website
- Large texts for emphasis
- Nice tagline
- Well-designed layout
🚀 Here's the website builder I recommend to replicate this website
38. Fit & Bendy
The website of Fit & Bendy features a layout that is both sophisticated and up-to-date. I admire how they make the most of the area to demonstrate their services’ efficiency. Additionally, the tagline is highly attractive because it includes their exercise routines. Well done!
What you can learn from this great website design
- Stylish font
- Nice color to match the website
- Simple layout
🚀 Here's the website builder I recommend to replicate this website
39. Fitwell
This is a helpful personal trainer website if you don’t have the budget to go to a physical gym. They let you get fit in the comfort of your own home which is great since most of us are busy with work and can’t find time to squeeze in for some gym time.
What you can learn from this great fitness website
- Minimalist web layout
- Nice landscape photograph
- Helpful application
🚀 Here's the website builder I recommend to replicate this website
40. Playground
URL: https://www.playgroundfitness.co.nz/
This health and fitness website really nailed the all-black aesthetic. Playground’s designer made considerable effort to get the color scheme just right, despite the fact that it is unconventional for a fitness website. As you scroll down, you’ll see snippets of everything that’s going on in the gym. Consider giving this a shot.
What you can learn from this great fitness website
- All-black aesthetic
- Nice color combinations
- Interesting snippets
🚀 Here's the website builder I recommend to replicate this website
41. All Fit
URL: https://www.allfit.co.nz/
Fitness enthusiasts will enjoy their time on All Fit. The bright yellow color scheme enlivened every space without overwhelming the eye. Then, large, high-resolution photographs of the fitness center greet you as you scroll down. This is a good example because it has a warm and inviting vibe.
What you can learn from this great fitness website
- Bright color scheme
- Large-high-resolution photographs
- Warm and inviting vibe
🚀 Here's the website builder I recommend to replicate this website
42. Fitness New Zealand
URL: https://www.fitness.net.nz/
Fitness New Zealand is a prominent fitness retail outlet in New Zealand. You won’t find any blank space on their website as it’s completely packed with content. Although a lot is displayed, the designer made sure that visitors won’t be overwhelmed and will still be interested all throughout. Overall, this website looks professional and fitting for a fitness business.
What you can learn from this great fitness website
- Looks professional
- Full of content
- Simple design
🚀 Here's the website builder I recommend to replicate this website
43. Zakk Paez
URL: https://www.zakkpaezfitness.com
If you are looking for a great personal trainer, then Zakk Paez might be the one you are looking for. His website not just focuses on physical training but also mentally which is a need when you are training yourself. You can look at his training packages that will suit your current health status. Awesome!
What you can learn from this great fitness website design
- Well-matched web design
- Nice color palette
- Cool photograph
🚀 Here's the website builder I recommend to replicate this website
These are my favourites.
BONUS – Here is my favorite template
Fitness Website Template
URL: https://mycodelesswebsite.com/try-theme/fitness-gym
Why this is such a great template
- Bold design
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
BONUS – Here is my favorite template
Personal Trainer Template
URL: https://mycodelesswebsite.com/try-theme/personal-trainer
Why this is such a great template
- Great focus on donating to your charity
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
Award-Winning Web Designers 🎉
I highly recommend you to have a look at their portfolios
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Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
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Checklist: 5 ways to make your fitness website beautiful and highly converting
1. Showcase your work with great images
When you’re hiring someone to do something which is important to you, you want to make sure they do it right.
And sure, they can tell you they’re the best at what they do. But wouldn’t it be better to see some proof?
Your visitors think just like this. That’s why you need to establish social proof by showcasing previous projects with great images.
When it comes to creating social proof, more is better. This goes for the entire fitness industry.
2. Use video footage to make your website come alive
In the list with website examples you found some cool websites which use video background in the header of their website. If you have video footage yourself, definitely consider doing this as well.
- It makes your website come alive
- It adds credibility and makes you look professional
3. Use a ‘smart lead form’ to turn visitors into clients
Getting someone to visit your website is one thing. Getting them to do business with you is the next one.
Sure, you can add your contact information to your website – you should – but don’t expect people to be calling right away.
Make it easy. Add a ‘discuss your project’ contact form to enable them to get in touch with you.
Make it as easy as possible. I recommend not using more than 3 fields in your contact form.
4. Collect real testimonials from real clients
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients in the fitness industry.
Don’t write them yourself, don’t ask your friends to write them. They’ll feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
5. Watch people using your website without telling them what do do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behaviour:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
I wish you the best of luck!
Growth hacking: 5 powerful strategies to promote a fitness website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool which helps you to explode your website with new visitors.
We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.
2. Do a press release
Yaiks! A press release? That’s not for small businesses, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the followup. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your seo. The more websites mentioning you on their website, the higher you’ll rank in the search engine.
3. Use a LinkedIn-bot to generate traffic on autopilot
Allright. You’re now probably thinking one of two things:
- That sounds spammy. I’m not going to do that.
- A bot? How does that even work? I’m not a scientist.
Trust me, I thought the same as you. But it’s not as sketchy as it seems.
Dux-Soup is a LinkedIn tool which allows you to ‘look’ at 100 LinkedIn profiles per day.
This tool automatically visits LinkedIn profiles of people of your choice. In the past, I’ve used this a lot to get in touch with business owners.
I would have Dux-Soup open the profiles of 100 business owners per day.
It’s actually pretty simple:
- Download the Dux-Soup tool
- Open your LinkedIn account
- Search for ‘business owner’ or any other job description’
- Click the ‘Visit profiles’ button.
Now here comes the important part: Make sure your LinkedIn profile is optimized.
This means:
- A good looking profile picture
- A good tagline which describes what you do
- A great profile description which demonstrates your skills as a constructor
- Some nice portfolio projects on your LinkedIn profile
Let’s say 20% of every profile visit converts into a ‘return-visit’. That will mean 20 potential business owners who look at your LinkedIn profile every day.
That’s 600 potential leads in a month.
4. Target hot traffic with retargeting ads
Imagine.
A potential client is looking for fitness services and stumbled upon your website. But after scrolling through your website for 30 seconds, he or she got a phone call from a friend. After calling for 20 minutes they forgot about your website and they close down their computer.
Auch.
That’s why I use retargeting advertisements to bring back these lost leads.
This will enable you to display advertisements to people who visited your website.
Just install a Facebook pixel on your website to target all your website visitors with an advertisement on Facebook or Instagram.
5. Outsource your social media management
Back in 2015 social media could have enormous impact in your business. Nowadays, not so much.
There’s way more competition than before. That being said, it can still be done. You just need to be consistent.
That’s where most businesses fail. They handle the social media themselves. For a while. And then they forget about it.
That’s why I recommend you to have a look at Fiverr. It’s a platform which allows you to hire professionals overseas. They’re seriously good – and cheap! The past few years I hired multiple professional digital marketing experts for as little as $100 per month.
FAQ
What makes a good fitness website?
A great fitness website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a fitness website?
1. Analyze the best fitness websites on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a fitness website cost?
A fitness website will cost you anywhere between $1200 and $5000. Of course, it’s cheaper to do it yourself. Have a look at the tools I recommend in this article to get started for under $100.