Best Fitness Websites of 2023 | 36 Examples + Templates

1. Modest Muscle

URL: https://modestmusclemvmt.com/

At Modest Muscle, they believe that modesty opens doors to endless opportunities. In a world thriving on using promiscuity and manipulation to get what it wants, Modest Muscle is here to shine a light on those who let their integrity and character do the talking. Starting off with a powerful message and image above the fold, you’d definitely want to click on that call-to-action button.

What you can learn from this great fitness website

• Bold design
• Clean web design style
• Cool color scheme

2. The BioCode System®

URL: https://empowerhousegroup.com/

The BioCode System® empowers the way you lead your life and impact the world around you. This innovative training provides simple yet powerful tools to develop stronger, more confident people. Featuring famous companies and organizations that trust their programs is a great move to build trust and authenticity. The image on the homepage is powerful and motivating. Job well done!

What you can learn from this great fitness website

• Amazing background image
• Nice typography
• Bold web design

3. Virginie Oltra

URL: https://oltra-virginie.com/

Coach at home in Lyon, Virginie Oltra offers you a complete quality service that does not stop at simple physical exercises. Physical and mental well-being are the core goals of Virginie’s personalized coaching methods. What struck me the most about this great website is its colors, the gradient effect is very trendy! Certain graphic designs change colors now and then.

What you can learn from this great fitness website

• Incredible background video
• Clear call to action above the fold
• Nice color scheme!

4. Real Steel Fitness

URL: https://realsteelfitness.co.uk/

Real Steel Fitness Gym is a modern-day gym in Tewkesbury, Gloucestershire for many fitness enthusiasts. This gym has everything you need to get fit, lose weight, tone up or bulk up. Unique typography, text and graphic fade-in animations, and classic web layout – these details make this website timeless. The website looks tough, so it makes you think you will become one as well.

What you can learn from this great fitness website

• Bold design
• Nice typography
• Nice color scheme

5. Timberwolf Fitness

URL: https://www.timberwolffitness.com/

Timberworlf Fitness offers its clients fitness programs such as CrossFit, personal training, powerlifting, Olympic weightlifting, nutrition, and yoga. They designed their programs to be scalable for those just starting out, all the way to high-level athletes. I love the large text of their tagline as it creates an emphasis on it and motivates you to do well too. Nicely done! 

What you can learn from this great fitness website example

• The call to action button stands out
• Slick color scheme
• Clean web design

6. PROGRAM 10

URL: https://www.program10.co.uk/

At PROGRAM 10, they believe there is so much more than just a 10-week body transformation program. It’s about reprogramming your mind with new and improved daily habits. What’s also interesting about this website is its unique color scheme. It’s rare to see a color combination of white, black, and royal blue. The background photo shows how great they are. Nice!

What you can learn from this great fitness website example

• Lots of social proof above the fold, great images
• Clear call to action
• Clever animations as you scroll down

7. Jose Morales Boxing Academy

URL: https://www.theboxingacademy.net/

The first look on this website is a powerful video that will give you goosebumps. Scrolling further, this academy’s members inspire you. Jose Morales Boxing Academy has programs for both children and adults, those looking to get fit, box recreationally, or compete at amateur or professional levels. If you are looking for the perfect boxing academy for you, this might be it already. Inspiring!

What you can learn from this great fitness website

• Engaging video above the fold
• Incredible slick design
• Great scrolling animations

8. Ulrik on Hands

URL: https://www.ulrikonhands.com/

This website welcomes you with a heart-stopping image above the fold. The image features Ulrik doing a handstand with great posture and balance that is very amusing to look at. Ulrik helps people achieve their handstand and hand-balancing goals by creating structured training programs around his clients’ physical abilities – being honest and upfront about what they need to do. Awesome!

What you can learn from this great fitness website

• Incredible background image
• Clean design
• Nice typography

9. Hallard Fit

URL: https://hallardfit.com/

Hallard’s vision is to properly guide his clients in the right direction in order for them to reach their full potential regardless of their age or body type. Just like how he conducts his sessions, this website presents itself in a fun, innovative, and professional way. If you watch the featured video, you’ll see how hands on he is. Awesome!

What you can learn from this great fitness website

• Engaging video above the fold
• Great images
• Nice typography

10. Body by Bartek

URL: https://bodybybartek.com/

Whether you want to lose weight, gain muscle mass, or just achieve overall fitness, Body by Bartek customizes plans for you. This website has a simple web design without compromising content. What’s interesting about this website is the “Bartek Bio” page. I also love the tagline that they placed on the center that will inspire you to do well. Awe-inspiring!

What you can learn from this great fitness website

• Great background image
• Nice color scheme
• Clean design

11. Solace

URL: https://solacenewyork.com/

At Solace, there’s no one way to train. Whatever your style, they’ve got you covered. Solace is a community of individuals doing fitness their own way – together. They have tons of trainer that will help you pave the way towards your dream body and achieve it. Check out this website’s layout and color scheme, simple yet effective.Very awesome!

What you can learn from this great fitness website

• Slick background video
• They have a chatbot that pops up and interacts with you
• Their menu is clear

12. The Mercedes Club

URL: https://www.themercedesclub.com

Mercedes Club is a destination health club and fitness community in Hell’s Kitchen, combining 45 weekly classes, professional staff, and upscale amenities. Their website looks expensive and classy that matches the name of their club well. Mercedes Club boasts gorgeous all-day natural light and incredible outdoor spaces, making it as unique and beautiful as its members. Stunning and perfect job!

What you can learn from this great fitness website

• Their website has a slick design
• The call to action stands out and draws the attention
• Cool animations as you scroll down the website

13. The Akt

URL: https://www.theakt.com/

AKT is a dance-based cardio fitness and wellness brand, fueled by positivity and a combination of personal training, and movement-based technique. If you want a light and fun option to reach your dream body and if you’re looking for a great website with a unique color scheme, fun, and energetic images, smooth scrolling animations, and of course, comprehensive copywriting, this is it!

What you can learn from this great fitness website

• Engaging background video
• Clear call to action to try a free class
• Good looking high-quality pictures

14. E60 Fitness

URL: https://www.e60fitness.com/

E60 Fitness is a small, locally owned business with a big mission, to inspire a healthier community. This website starts with a passionate and energetic video of the gym’s members working out and training. What an engaging way to inspire visitors that fitness is not a destination, it is a way of life. That is such an inspiration. Well done!

What you can learn from this great fitness website

• Engaging background video
• Clear call to action which offers you a free week membership
• Clear menu structure

15. 1To1 Fitness

URL: https://1to1fitness.com/

The first look on this website is a plain graphic design and a navigation bar at the bottom part of the fold. But wait until you scroll through this website. You’ll never expect what’s in store for you. Let me give you a hint: amazing success stories. 1To1 Fitness’ success story creates visibility, credibility, and clarity. Check them out now!

What you can learn from this great fitness website

• Cool design with a fancy color palette
• One page website which makes it easy to scroll through
• Inspiring success stories

16. Physicality DC

URL: https://www.physicalitydc.com/

Physicality DC is a community of athletes and coaches formed around a shared passion for bodyweight fitness, sustainable health, and continuous self-improvement. They presented this website in a professional manner without compromising that trendy and aesthetic feeling you’d get from casual websites. With the background of a classical building, you can tell that they are sleek and neat on their job. Cool!

What you can learn from this great fitness website

• Nice background picture
• Clear call to action
• Lots of whitespace which makes it easy to scroll through

17. Fitlight Training

URL: https://www.fitlighttraining.com/

We can definitely learn a thing or two from this website’s thrilling background video and striking typography. This website’s homepage is a complete package. Why? Everything that you’d want to know and access is readily available on the main page! Blogs, brand partners, programs, testimonials, shop, and social media. They have a creative and unique concepts that makes them stand out.

What you can learn from this great fitness website

• Engaging background video
• Great design
• Nice background pictures

18. Soflete

URL: https://soflete.com/

I love the action-packed images and graphic designs from this website. On top of that, you’d notice the harshness of colors in the images, which I think is a great choice for this website’s theme. Color not only helps to make a website more unique and emotional, but it may also make the user experience more delightful, resulting in increased conversion rates.

What you can learn from this great fitness website

• Wonderful copywriting
• Clear call to action
• Great color palette which gives the web design a great style

19. Phive 

URL: https://phive.pt/en/

Phive’s website is very intriguing. The letter P may appear insignificant to first-time visitors, but it actually urges you to scroll down to learn more about the club’s vast size, comfort, activities, trainers, and innovative equipment. Also, I love how smooth the animations are as you browse every page. It may be minimalist but it works well with the whole website. Fantastic work!

What you can learn from this great fitness website

• Captivating interface
• Simple and nicely colored write up 
• Stunning and dynamic scroll

20. Bfit by Zeenta

URL: https://bfitbyzeenta.com/

When you see this website you might get a little sweaty. The website’s video is very inspiring and gives a warm welcome to the users. Below the fold, I love how they allow you to select the type of training you desire. Bfit by Zeenta gives you the sovereignty to choose what you want to lift like a worker and look like a boss. Very nice!

What you can learn from this great fitness website

• User-friendly interface
• Informative and detailed headers  
• Lively video show of training

21. RCotterhill

URL: https://www.rcotterillpt.com/ 

RCoterhill has a unique color scheme for a fitness website. It uses the colors black, white, and gold. This suggests elegance, top-notch service, and a premium experience. Their tagline incorporates well with the theme and makes it more modern. Also, the colors suit their slogan above the fold, which is “personal online & individual personal training”. Look fit, feel fit!

What you can learn from this great fitness website

• Elegant color scheme
• “Success Stories” page
• Clean font style

22. Roman Fitness Systems

URL: https://romanfitnesssystems.com/ 

Witty, entertaining, and striking – these words best describe Roman Fitness Systems’ website. If you’re looking for a website inspiration that uses adult language in entertaining its audience, this is the one. Aside from that, you can also learn a thing or two from their bold typography! I also love the creative design of the logo which makes it look cooler. Great!

What you can learn from this great fitness website

• Clean typography
• Entertaining copywriting
• Attention-grabbing content above the fold

23. James Farmer

URL: https://jamesfarmer.co.uk/ 

This website is a gem! Starting off with a clear message and a personal image of the coach in a clean layout, visitors would definitely want to scroll further. It carried the minimalistic design out perfectly all throughout the website that you’d be tempted to hit on that sign up button. This is a perfect example of a simple yet effective website.

What you can learn from this great fitness website

• Subtle scrolling animations
• Featured client reviews of famous celebrities
• Attractive call-to-action buttons

24. Armoury Coaching Studio

URL: https://www.armourycoachingstudio.co.uk/ 

Armoury Coaching Studio’s web design speaks for itself – authentic, powerful, and genuine. With its choice of color scheme, candid images, and copywriting. The website screams out power and hard work that will keep you motivated and sign up for the training. this website is a great example if you’re looking for a classic and straightforward web design. Well done!

What you can learn from this great fitness website

• Powerful typography
• Authentic and personal images
• Featured client reviews

25. Truman Griffin Fitness

URL: https://trumangriffinfitness.com/ 

This website has a more conversion-focused layout than the other examples. It provides brief and informative details about their various services, each accompanied by a call-to-action button. I love the high-quality visual of the page that makes it look classy. I also love the fact that the call-to-action buttons on this website really stand out that you just can’t help but click.

What you can learn from this great fitness website

• Clear call-to-action buttons
• Classic color scheme
• Personal message as highlighted content

26. WPT Fitness

URL: https://wimbledonpersonaltrainer.co.uk/ 

WPT Fitness has a web design that displays a professional and legitimate vibe. They incorporated slideshows into the design, which is a convenient way to display their blogs through images and call-to-action buttons. I love the calm and simple color combination that they used. If one of your fitness goals is to lose weight, don’t forget to consider them right this instant! 

What you can learn from this great fitness website

• Image and graphic sliders
• Striking typography
• Professional and genuine images

27. Planet Fitness

URL: https://www.planetfitness.com/ 

Elegance at its finest! This website welcomes you with gorgeous and radiant visuals accompanied by a clear call-to-action button that will definitely tempt you to convert. The aesthetics on this one is superb! It looks like an elite school theme which I love, the color combination of purple and yellow is just perfect. Scrolling through this website is a great experience, I tell you.

What you can learn from this great fitness website

• Fun and engaging video above the fold
• Unique color scheme
• Lively and energetic graphic designs

28. No Bull Project

URL: https://www.nobullproject.com/ 

No Bull is a shopping website for fitness enthusiasts looking for the right training apparel, accessories, and gear. The group photo looks powerful and cool in that it makes you want to shop ’til you drop. This website makes it easy for users to access various categories by having an organized menu structure. Menu hierarchy is the basis for having good navigation and URL structure!

What you can learn from this great fitness website

• Featured image slider above the fold
• Powerful image stories and typography
• Crisp and aesthetic images

29. Kinective

URL: https://kinective.com/ 

Kinective combines the best equipment with limitless specialty classes and luxurious amenities for a rewarding, all-inclusive fitness experience. You can feel passion and elegance through this website’s amazing color scheme of red, black, and white with hints of neutral tones as accent colors. Everything looks well-polished and well-planned by the designer, kudos to that! You should check them out now.

What you can learn from this great fitness website

• Cool 3D exterior and interior designs
• Premium voice of copywriting
• Lots of white space

30. John Reed Fitness

URL: https://johnreed.fitness/nl 

Everything you’d need in a fitness club is available at John Reed Fitness. Music, clothing, entertainment, splendid interiors, relaxation areas, name it all, John Reed Fitness has it all. This is a great fitness website that everyone should take inspiration from. Complete package! What are you waiting for? Go! Visit them today and treat yourself to something good now! Cool!

What you can learn from this great fitness website

• Skillfully produced video on the home page
• Users can play audio while scrolling through 
• Awesome 3D 360° tour

31. Gym Box

URL: https://www.gymbox.com/ 

Gym Box reset the industry. It was easy to say, there was no other fitness space like this. Exercise blended perfectly with pleasure. Gym Box is home to the unique and diverse classes in London. Olympic-sized boxing rings, combat cages, world-class free weights sections, live DJs, and larger-than-life personal trainers. Their website looks powerful and inspiring, check them out now!

What you can learn from this great fitness website

• Skillfully-produced images
• Wonderful “Find your gym” page
• Unique color scheme

32. yfitnesslab

URL: https://yfitnesslab.com/

yfitnesslab’s website looks quite macho because of the color choice and featured images. Indeed, it is powered by fitness & inspired by helping others! That is such a big help, especially for those who are still struggling. Feel free to visit to see all the fitness training provided. Keep in mind that all progress occurs outside of one’s comfort zone!

What you can learn from this great fitness website

• Manly images 
• Nice choice of fonts 
• Responsive site 

33. Fitlab 

URL: https://www.fitlab.nl/

The time is running out. Are you growing into the person you desire? Tbh, this question always got me wondering. Then. Fitlab just erased my wariness away. With their effective tagline, I just feel how much help they can provide in getting  my life back on track. As they say, we should move, breathe, workout, live, then repeat. Very inspiring!

What you can learn from this great fitness website

• Responsive site 
• Catchy and effective tagline  
• Appropriate fitness images  

34. GO180 

URL: https://go180.nl/

At GO180, they do everything to help you become your best self for the rest of your life! Their website took advantage of fitness images to establish who they are quickly and effectively. The animations are also smoothly combined with easy-to-read fonts for all visitors. Way to go to encourage everyone to build their tomorrows! You should definitely check their website now! Go!

What you can learn from this great fitness website

• Responsive site 
• Smooth animations 
• Good choice of stock photos 

BONUS – Here is my favorite template

Fitness Website Template

URL: https://mycodelesswebsite.com/try-theme/fitness-gym

Why this is such a great template

• Bold design
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

🚀 Click on the blue button to download – install it on this hosting

BONUS – Here is my favorite template

Personal Trainer Template

URL: https://mycodelesswebsite.com/try-theme/personal-trainer

Why this is such a great template

• Great focus on donating to your charity
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

🚀 Click on the blue button to download – install it on this hosting

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.