Best Fitness Websites of 2023 | 46 Examples + Templates

1. Modest Muscle

URL: https://modestmusclemvmt.com/

Modest Muscle has an attractive website that uses an interplay of red, black, and white with tinges of pastel yellow. The homepage starts off with a powerful message and image above the fold coupled with a tempting call-to-action button. It also has a clean layout that uses interesting photos and good copywriting. Overall, the website reflects excellence and character, which are two virtues this Texas-based personal trainer abides with.

What you can learn from this great fitness website

• Bold design
• Clean web design style
• Cool color scheme

2. The BioCode System®

URL: https://empowerhousegroup.com/

The BioCode System® empowers the way you lead your life and impact the world around you. This innovative training provides simple yet powerful tools to develop stronger, more confident people. Featuring famous companies and organizations that trust their programs is a great move to build trust and authenticity. The image on the homepage is powerful and motivating. Job well done!

What you can learn from this great fitness website

• Amazing background image
• Nice typography
• Bold web design

3. Virginie Oltra

URL: https://oltra-virginie.com/

Coach at home in Lyon, Virginie Oltra offers you a complete quality service that does not stop at simple physical exercises. Physical and mental well-being are the core goals of Virginie’s personalized coaching methods. What struck me the most about this great website is its colors, the gradient effect is very trendy! Certain graphic designs change colors now and then.

What you can learn from this great fitness website

• Incredible background video
• Clear call to action above the fold
• Nice color scheme!

4. Real Steel Fitness

URL: https://realsteelfitness.co.uk/

Real Steel Fitness is located in the historical town of Tewkesbury, which is north of England. This membership-based gym uses a good combination of typography in its website to make it look tough, much like its name. It matches the unique color scheme of blue, black, and white in use in the website. This website is a classic, especially with its graphic fade-in animations.

What you can learn from this great fitness website

• Bold design
• Nice typography
• Nice color scheme

5. Timberwolf Fitness

URL: https://www.timberwolffitness.com/

Timberworlf Fitness offers its clients fitness programs such as CrossFit, personal training, powerlifting, Olympic weightlifting, nutrition, and yoga. They designed their programs to be scalable for those just starting out, all the way to high-level athletes. I love the large text of their tagline as it creates an emphasis on it and motivates you to do well too. Nicely done! 

What you can learn from this great fitness website example

• The call to action button stands out
• Slick color scheme
• Clean web design

6. PROGRAM 10

URL: https://www.program10.co.uk/

PROGRAM 10 is a mind and body transformation module devised by Pete Styring that has helped more than 4,000 people not only lose weight but also develop a productive lifestyle. The program rolled off in 2018 and has, since then, become renowned in the United Kingdom as an effective coaching and motivation program. Their website uses a lot of social backing in the form of photos of clients successfully helped by the program, which is seen in background collage that greets visitors on the homepage to the before-and-after-display under the “Transformations” area. Photos, after all, say more than a thousand words.

What you can learn from this great fitness website example

• Lots of social proof above the fold, great images
• Clear call to action
• Clever animations as you scroll down

7. Jose Morales Boxing Academy

URL: https://www.theboxingacademy.net/

“Boxing For All” is the business model of Jose Morales Boxing Academy, a unique fitness hub in Roseville, California. Their website’s background video on the homepage then banks on this business model by showing the many young, female students enrolled in the academy. The video is made all the more captivating since it is in the classic black-and-white. This video above the fold is immediately contrasted by a welcome message and photo from its owner–Entrepreneur and Motivational Speaker Jose Morales–set in a black to red gradient background. Besides that, the website uses subtle animations that add to the beauty of its organized and modern layout. Good job!

What you can learn from this great fitness website

• Engaging video above the fold
• Incredible slick design
• Great scrolling animations

8. Ulrik on Hands

URL: https://www.ulrikonhands.com/

Ulrik On Hands is a very unique fitness website because it’s all about teaching people to do a handstand, which requires learning to balance upside down. That sure needs a lot of physical training and discipline! This is why personal trainer Ulrik Ask Fossum, who became a part of Norway’s Got Talent semifinals, offers a variety of workshops and coaching lessons to achieve this goal for his clients. What I particularly liked about the website is the handwritten font used for its logo, which conveys a personal approach in Ulrik’s training lessons. Plus, there’s the really stunning photos of Ulrik and his students doing impressive handstands.

What you can learn from this great fitness website

• Incredible background image
• Clean design
• Nice typography

9. Hallard Fit

URL: https://hallardfit.com/

Hallard’s vision is to properly guide his clients in the right direction in order for them to reach their full potential regardless of their age or body type. Just like how he conducts his sessions, this website presents itself in a fun, innovative, and professional way. If you watch the featured video, you’ll see how hands on he is. Awesome!

What you can learn from this great fitness website

• Engaging video above the fold
• Great images
• Nice typography

10. Body by Bartek

URL: https://bodybybartek.com/

Body By Bartek’s website is glaring in red–thanks to the dimmed background photo on its homepage and splash of black in its other content. This raging colors simply signify what this fitness company represent: bigger and stronger. Well, at least, when it comes to their clients’ bodies being transformed in their confines through various personal training and workout programs. I just like the straightforwardness and simplicity of this website that is owned by Fitness Coach and Bodybuilder Bartek Trzos. It makes navigating the website easy and pleasant.

What you can learn from this great fitness website

• Great background image
• Nice color scheme
• Clean design

11. Solace

URL: https://solacenewyork.com/

What’s nice about the Solace website is its seriousness in doing business, which is shown by the online booking form that welcomes visitors in the homepage. The form is attractive, easy to fill-up, and lets users choose upfront the kind of program they’d like to sign up to. Beside the form, there’s another call-to-action button beside it, which is for booking a tour. This website then is heavy on conversions–as one can see after scrolling down. There are other call-to-action buttons set in place in the content. Beyond that, the website uses crisp images of what transpires inside their confines to reinforce its message of being a one-stop-shop facility for different training types.

What you can learn from this great fitness website

• Slick background video
• They have a chatbot that pops up and interacts with you
• Their menu is clear

12. The Mercedes Club

URL: https://www.themercedesclub.com

Mercedes Club is a destination health club and fitness community in Hell’s Kitchen, combining 45 weekly classes, professional staff, and upscale amenities. Their website looks expensive and classy that matches the name of their club well. Mercedes Club boasts gorgeous all-day natural light and incredible outdoor spaces, making it as unique and beautiful as its members. Stunning and perfect job!

What you can learn from this great fitness website

• Their website has a slick design
• The call to action stands out and draws the attention
• Cool animations as you scroll down the website

13. The Akt

URL: https://www.theakt.com/

AKT is a dance-based cardio fitness and wellness brand, fueled by positivity and a combination of personal training, and movement-based technique. If you want a light and fun option to reach your dream body and if you’re looking for a great website with a unique color scheme, fun, and energetic images, smooth scrolling animations, and of course, comprehensive copywriting, this is it!

What you can learn from this great fitness website

• Engaging background video
• Clear call to action to try a free class
• Good looking high-quality pictures

14. E60 Fitness

URL: https://www.e60fitness.com/

E60 is a top-rated Texas-based fitness studio that help people achieve their health goals. Their website is refreshing to the eyes despite having a black theme–all thanks to the generous splashes of pastel green in the design. Unlike most fitness websites, E60’s uses one full-page photo in the homepage and a background image at that just to highlight what they are all about: strength training. I like how they particularly highlighted the free one week training they give through a sign-up form on it and the competitions they hold through statistical graphics on the Myzone heart rate reading of members. Very supportive of their clients!

What you can learn from this great fitness website

• Engaging background video
• Clear call to action which offers you a free week membership
• Clear menu structure

15. 1To1 Fitness

URL: https://1to1fitness.com/

The first look on this website is a plain graphic design and a navigation bar at the bottom part of the fold. But wait until you scroll through this website. You’ll never expect what’s in store for you. Let me give you a hint: amazing success stories. 1To1 Fitness’ success story creates visibility, credibility, and clarity. Check them out now!

What you can learn from this great fitness website

• Cool design with a fancy color palette
• One page website which makes it easy to scroll through
• Inspiring success stories

16. Physicality DC

URL: https://www.physicalitydc.com/

Physicality DC is another unique fitness studio for it focuses on teaching gymnastics. Their goal is to help clients improve overall health while gaining physical flexibility and strength. Their website is also conversion-focused. This is seen with the big call-to-action button set in the middle of the homepage that is overlayed against the full-scale background photo of the Capitol, just below their name and introduction. A minimalist website, they use a good selection of videos and photos including one highlighting the guesting of Ulrik On Hands in their studio.

What you can learn from this great fitness website

• Nice background picture
• Clear call to action
• Lots of whitespace which makes it easy to scroll through

17. Fitlight Training

URL: https://www.fitlighttraining.com/

We can definitely learn a thing or two from this website’s thrilling background video and striking typography. This website’s homepage is a complete package. Why? Everything that you’d want to know and access is readily available on the main page! Blogs, brand partners, programs, testimonials, shop, and social media. They have a creative and unique concepts that makes them stand out.

What you can learn from this great fitness website

• Engaging background video
• Great design
• Nice background pictures

18. Soflete

URL: https://soflete.com/

I love the action-packed images and graphic designs from this website. On top of that, you’d notice the harshness of colors in the images, which I think is a great choice for this website’s theme. Color not only helps to make a website more unique and emotional, but it may also make the user experience more delightful, resulting in increased conversion rates.

What you can learn from this great fitness website

• Wonderful copywriting
• Clear call to action
• Great color palette which gives the web design a great style

19. Phive 

URL: https://phive.pt/en/

Phive’s website is very intriguing. The letter P may appear insignificant to first-time visitors, but it actually urges you to scroll down to learn more about the club’s vast size, comfort, activities, trainers, and innovative equipment. Also, I love how smooth the animations are as you browse every page. It may be minimalist but it works well with the whole website. Fantastic work!

What you can learn from this great fitness website

• Captivating interface
• Simple and nicely colored write up 
• Stunning and dynamic scroll

20. Bfit by Zeenta

URL: https://bfitbyzeenta.com/

When you see this website you might get a little sweaty. The website’s video is very inspiring and gives a warm welcome to the users. Below the fold, I love how they allow you to select the type of training you desire. Bfit by Zeenta gives you the sovereignty to choose what you want to lift like a worker and look like a boss. Very nice!

What you can learn from this great fitness website

• User-friendly interface
• Informative and detailed headers  
• Lively video show of training

21. RCotterhill

URL: https://www.rcotterillpt.com/ 

RCoterhill has a unique color scheme for a fitness website. It uses the colors black, white, and gold. This suggests elegance, top-notch service, and a premium experience. Their tagline incorporates well with the theme and makes it more modern. Also, the colors suit their slogan above the fold, which is “personal online & individual personal training”. Look fit, feel fit!

What you can learn from this great fitness website

• Elegant color scheme
• “Success Stories” page
• Clean font style

22. Roman Fitness Systems

URL: https://romanfitnesssystems.com/ 

Witty, entertaining, and striking – these words best describe Roman Fitness Systems’ website. If you’re looking for a website inspiration that uses adult language in entertaining its audience, this is the one. Aside from that, you can also learn a thing or two from their bold typography! I also love the creative design of the logo which makes it look cooler. Great!

What you can learn from this great fitness website

• Clean typography
• Entertaining copywriting
• Attention-grabbing content above the fold

23. James Farmer

URL: https://jamesfarmer.co.uk/ 

This website is a gem! Starting off with a clear message and a personal image of the coach in a clean layout, visitors would definitely want to scroll further. It carried the minimalistic design out perfectly all throughout the website that you’d be tempted to hit on that sign up button. This is a perfect example of a simple yet effective website.

What you can learn from this great fitness website

• Subtle scrolling animations
• Featured client reviews of famous celebrities
• Attractive call-to-action buttons

24. Armoury Coaching Studio

URL: https://www.armourycoachingstudio.co.uk/ 

Armoury Coaching Studio’s web design speaks for itself – authentic, powerful, and genuine. With its choice of color scheme, candid images, and copywriting. The website screams out power and hard work that will keep you motivated and sign up for the training. this website is a great example if you’re looking for a classic and straightforward web design. Well done!

What you can learn from this great fitness website

• Powerful typography
• Authentic and personal images
• Featured client reviews

25. Truman Griffin Fitness

URL: https://trumangriffinfitness.com/ 

This website has a more conversion-focused layout than the other examples. It provides brief and informative details about their various services, each accompanied by a call-to-action button. I love the high-quality visual of the page that makes it look classy. I also love the fact that the call-to-action buttons on this website really stand out that you just can’t help but click.

What you can learn from this great fitness website

• Clear call-to-action buttons
• Classic color scheme
• Personal message as highlighted content

26. WPT Fitness

URL: https://wimbledonpersonaltrainer.co.uk/ 

WPT Fitness has a web design that displays a professional and legitimate vibe. They incorporated slideshows into the design, which is a convenient way to display their blogs through images and call-to-action buttons. I love the calm and simple color combination that they used. If one of your fitness goals is to lose weight, don’t forget to consider them right this instant! 

What you can learn from this great fitness website

• Image and graphic sliders
• Striking typography
• Professional and genuine images

27. Planet Fitness

URL: https://www.planetfitness.com/ 

Elegance at its finest! This website welcomes you with gorgeous and radiant visuals accompanied by a clear call-to-action button that will definitely tempt you to convert. The aesthetics on this one is superb! It looks like an elite school theme which I love, the color combination of purple and yellow is just perfect. Scrolling through this website is a great experience, I tell you.

What you can learn from this great fitness website

• Fun and engaging video above the fold
• Unique color scheme
• Lively and energetic graphic designs

28. No Bull Project

URL: https://www.nobullproject.com/ 

No Bull is a shopping website for fitness enthusiasts looking for the right training apparel, accessories, and gear. The group photo looks powerful and cool in that it makes you want to shop ’til you drop. This website makes it easy for users to access various categories by having an organized menu structure. Menu hierarchy is the basis for having good navigation and URL structure!

What you can learn from this great fitness website

• Featured image slider above the fold
• Powerful image stories and typography
• Crisp and aesthetic images

29. Kinective

URL: https://kinective.com/ 

Kinective is an intriguing name for a fitness company. It connotes kinetic energy, which is the energy of an object borne from being in motion. A look at their website will show you just that: a uniquely-layouted image scroller showing various people in motion overlayed with the huge message “Find Your Energy.” The scroller is interesting, too, as it conveys four reasons why finding one’s energy is important. Neat concept! Scrolling down, one is greeted with a host of cascading photo animations in each section of the homepage, which is very appealing and colorful. Another thing worth noticing in this website is its drop down menu. Not only is it organized, the menu also shows photos and call-to-action buttons for bookings and class schedules. Clever!

What you can learn from this great fitness website

• Cool 3D exterior and interior designs
• Premium voice of copywriting
• Lots of white space

30. John Reed Fitness

URL: https://johnreed.fitness/nl 

Everything you’d need in a fitness club is available at John Reed Fitness. Music, clothing, entertainment, splendid interiors, relaxation areas, name it all, John Reed Fitness has it all. This is a great fitness website that everyone should take inspiration from. Complete package! What are you waiting for? Go! Visit them today and treat yourself to something good now! Cool!

What you can learn from this great fitness website

• Skillfully produced video on the home page
• Users can play audio while scrolling through 
• Awesome 3D 360° tour

31. Gym Box

URL: https://www.gymbox.com/ 

Gym Box reset the industry. It was easy to say, there was no other fitness space like this. Exercise blended perfectly with pleasure. Gym Box is home to the unique and diverse classes in London. Olympic-sized boxing rings, combat cages, world-class free weights sections, live DJs, and larger-than-life personal trainers. Their website looks powerful and inspiring, check them out now!

What you can learn from this great fitness website

• Skillfully-produced images
• Wonderful “Find your gym” page
• Unique color scheme

32. yfitnesslab

URL: https://yfitnesslab.com/

yfitnesslab’s website uses a black theme with a twist–it integrates an animated sparkler for the background, which looks like a flickering TV screen but in a more subtle way. To blend with the theme, the website also uses black-and-white photos to accompany its powerful messages. Messages that became effectively powerful through the use of an appropriately bold-yet-funky font. Good font choices, after all, are important in a design for it aligns with the character or persona of the company it represents.

What you can learn from this great fitness website

• Manly images 
• Nice choice of fonts 
• Responsive site 

33. Fitlab 

URL: https://www.fitlab.nl/

The time is running out. Are you growing into the person you desire? Tbh, this question always got me wondering. Then. Fitlab just erased my wariness away. With their effective tagline, I just feel how much help they can provide in getting  my life back on track. As they say, we should move, breathe, workout, live, then repeat. Very inspiring!

What you can learn from this great fitness website

• Responsive site 
• Catchy and effective tagline  
• Appropriate fitness images  

34. GO180 

URL: https://go180.nl/

I find the background video used in GO180’s website very attractive. It presents a good look at the plush facilities and impressive equipment of this Dutch company along with the one-to-one coaching their trainers provide to clients. The background video comes with a vertical button menu that lets visitors of the website easily jump to other sections of the website. Plus, I liked their cool swipe effect on the screen once a section on the top menu is clicked before it loads the said chosen section.

What you can learn from this great fitness website

• Responsive site 
• Smooth animations 
• Good choice of stock photos 

35. Lift Chicago

URL: https://www.lift-chicago.com/

If you are looking for a personal trainer based in Chicago, then Lift Chicago must be the one for you. Visiting their website, you will be welcomed with the videos of their personal trainers and you will see how great they are at what they are doing.

What you can learn from this great fitness website 

• Interesting videos
• Creative logo design
• Well-designed and functional

36. Jim Karas

URL: https://www.jimkaras.com/

I love the calm vibe of this fitness website, especially with all the blue shades as the chosen color palette. Furthermore, the tagline is also remarkable since who doesn’t want to strengthen both mind and body, right? You should definitely check them out!

What you can learn from this great fitness website 

• Calm color scheme
• Great tagline
• Awesome web design

36. Girl Gone Strong

URL: https://www.girlsgonestrong.com/

This is a very inspiring website, especially for women. I love how they incorporate their advocacy with their website. The photo of a strong woman is very enticing and makes you want to become like her as well. Their tagline is also heartwarming, you should visit them now.

What you can learn from this great fitness website 

• Pastel themed color scheme
• Great tagline and advocacy
• Memorable photograph

37. Built Phoenix Strong

URL: https://builtphoenixstrong.org/

Built Phoenix Strong gives you a coach to guide you through the tailored process keeping you on track to your fitness goals. They have three pillars that rely on the core components of total health and wellness which are: fitness, nutrition, and accountability. This is a very great website that you should visit.

What you can learn from this great fitness website 

• Well-polished website
• Lots of white spaces
• Very true to their mission

38. Box Command

URL: https://boxcommand.com/

Box Command has a very simple yet well-managed website. If you are looking for one of the best personal trainers, then you should try them out. Trust me. They have a very easy menu to navigate and you won’t have a hard time contacting them.

What you can learn from this great fitness website 

• Easy menu navigation
• Clean and neat layout
• Great use of white spaces

39. Upside Aerial Arts & Fitness

URL: https://www.upsideaerial.com/

This is a very different kind of fitness exercise, but if you want to try something new with your fitness, you should try Upside Aerial Arts & Fitness. This will not just calm your body but also your mind while doing poses in the air. A yoga and exercise all-in-one. Amazing!

What you can learn from this great fitness website 

• Aesthetic photograph
• Calm color palette
• Unique concept for fitness

40. Stars Gym

URL: https://starsgym.pl/

If you are looking for a world-class personal trainer website, Stars Gym may be the one you are looking for. They have a very modern and futuristic design on their website and to be honest; it looks so awesome already. The black and red combination makes it cooler than it already is.

What you can learn from this great fitness website 

• Great color combination
• Futuristic design
• High-quality website

41. Bodytree Studio

URL: https://www.bodytreestudio.com/

Another different type of personal trainer website is Bodytree Studio. They lean more towards the yoga type of wellness and fitness, and I know for sure that some of us would love to try it. They have a very calm and simple website that matches well with their vibe.

What you can learn from this great fitness design 

• Calm color palette
• Simple web layout
• Creative logo design

42. Coach Adam Cobb

URL: https://coachadamcobb.com/

Another great personal trainer is Coach Adam Cobb. His type of training leans more towards the simpler and easy way of being fit. He does not only care about you physically but also mentally and emotionally, which is what we are all looking for a personal trainer. Keep up the good work!

What you can learn from this great fitness website 

• Large texts for emphasis
• Nice tagline
• Well-designed layout

43. Fit & Bendy

URL: https://fitandbendy.com/

The website of Fit & Bendy features a layout that is both sophisticated and up-to-date. I admire how they make the most of the area to demonstrate their services’ efficiency. Additionally, the tagline is highly attractive because it includes their exercise routines. Well done!  

What you can learn from this great website design

• Stylish font
• Nice color to match the website
• Simple layout

44. Fitwell

URL: https://www.fitwell.co/

This is a helpful personal trainer website if you don’t have the budget to go to a physical gym. They let you get fit in the comfort of your own home which is great since most of us are busy with work and can’t find time to squeeze in for some gym time.

What you can learn from this great fitness website

• Minimalist web layout
• Nice landscape photograph
• Helpful application

BONUS – Here is my favorite template

Fitness Website Template

URL: https://mycodelesswebsite.com/try-theme/fitness-gym

Why this is such a great template

• Bold design
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

🚀 Click on the blue button to download – or ask a web designer to help you

BONUS – Here is my favorite template

Personal Trainer Template

URL: https://mycodelesswebsite.com/try-theme/personal-trainer

Why this is such a great template

• Great focus on donating to your charity
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

🚀 Click on the blue button to download – or ask a web designer to help you

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.