Definitive guide
Best Fitness Websites of 2022 | 36 Examples + Templates
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Best Fitness Website Examples
- Modest Muscle
- The Biocode System®
- Virginie Oltra
- Real Steel Fitness
- Timberwolf Fitness
- PROGRAM 10
- Jose Morales Boxing Academy
- Ulrik on Hands
- Hallard Fit
- Body by Bartek
- Solace
- Mercedes Club
- AKT
- E60 Fitness
- 1to1 Fitness
- Physicality DC
- Fitlight Training
- Soflete
- Phive
- B:fit by Zeenta
- Rcoterhill
- Roman Fitness Systems
- James Farmer
- Armoury Coaching Studio
- Truman Griffin Fitness
- WPT Fitness
- Planet Fitness
- No Bull Project
- Kinective
- John Reed Fitness
- Gym Box
- yfitnesslab
- Fitlab
- GO180
1. Modest Muscle
URL: https://modestmusclemvmt.com/
At Modest Muscle, they believe that modesty opens doors to endless opportunities. In a world thriving on using promiscuity and manipulation to get what it wants, Modest Muscle is here to shine a light on those who let their integrity and character do the talking. Starting off with a powerful message and image above the fold, you’d definitely want to click on that call-to-action button.
What you can learn from this great fitness website
- Bold design
- Clean web design style
- Cool color scheme
2. The BioCode System®
URL: https://empowerhousegroup.com/
The BioCode System® empowers the way you lead your life and impact the world around you. This innovative training provides simple yet powerful tools to develop stronger, more confident people. Featuring famous companies and organizations that trust their programs is a great move to build trust and authenticity.
What you can learn from this great fitness website
- Amazing background image
- Nice typography
- Bold web design
3. Virginie Oltra
URL: https://oltra-virginie.com/
Coach at home in Lyon, Virginie Oltra offers you a complete quality service that does not stop at simple physical exercises. Physical and mental well-being are the core goals of Virginie’s personalized coaching methods. What struck me the most about this great website is its colors! Certain graphic designs change colors every now and then.
What you can learn from this great fitness website
- Incredible background video
- Clear call to action above the fold
- Nice color scheme!
4. Real Steel Fitness
URL: https://realsteelfitness.co.uk/
Real Steel Fitness Gym is a modern-day gym in Tewkesbury, Gloucestershire for all types of fitness enthusiasts. This gym has everything you need to get fit, lose weight, tone up or bulk up. Unique typography, text and graphic fade-in animations, and classic web layout – these details make this website timeless.
What you can learn from this great fitness website
- Bold design
- Nice typography
- Nice color scheme
5. Timberwolf Fitness
URL: https://www.timberwolffitness.com/
Timberworlf Fitness offers its clients fitness programs such as CrossFit, personal training, powerlifting, Olympic weightlifting, nutrition, and yoga. Their programs are designed to be scalable for those just starting out, all the way to high-level athletes. Nicely done!
What you can learn from this great fitness website example
- The call to action button stands out
- Slick color scheme
- Clean web design
6. PROGRAM 10
URL: https://www.program10.co.uk/
At PROGRAM 10, they believe there is so much more than just a 10-week body transformation program. It’s about reprogramming your mind with new and improved daily habits. What’s also interesting about this website is its unique color scheme. It’s rare to see a color combination of white, black, and royal blue. Nice!
What you can learn from this great fitness website example
- Lots of social proof above the fold, great images
- Clear call to action
- Clever animations as you scroll down
7. Jose Morales Boxing Academy
URL: https://www.theboxingacademy.net/
The first look on this website is a powerful video that will give you goosebumps. Scrolling further, you’d be inspired by this academy’s members. Jose Morales Boxing Academy has programs for both children and adults, those looking to get fit, box recreationally, or compete at amateur or professional levels. Inspiring!
What you can learn from this great fitness website
- Engaging video above the fold
- Incredible slick design
- Great scrolling animations
8. Ulrik on Hands
URL: https://www.ulrikonhands.com/
This website welcomes you with a heart-stopping image above the fold. The image features Ulrik doing a handstand with great posture and balance. Ulrik helps people achieve their handstand and hand-balancing goals by creating structured training programs around his clients’ physical abilities – being honest and upfront about what they need to do. Awesome!
What you can learn from this great fitness website
- Incredible background image
- Clean design
- Nice typography
9. Hallard Fit
Hallard’s vision is to properly guide his clients in the right direction in order for them to reach their full potential regardless of their age or body type. Just like how he conducts his sessions, this website presents itself in a fun, innovative, and professional way. Hustle to gain more muscle.
What you can learn from this great fitness website
- Engaging video above the fold
- Great images
- Nice typography
10. Body by Bartek
URL: https://bodybybartek.com/
Whether you want to lose weight, gain muscle mass, or just achieve overall fitness, Body by Bartek customizes plans for you. This website has a simple web design without compromising content. What’s interesting about this website is the “Bartek Bio” page. Awe-inspiring!
What you can learn from this great fitness website
- Great background image
- Nice color scheme
- Clean design
11. Solace
URL: https://solacenewyork.com/
At Solace, there’s no one way to train. Whatever your style, they’ve got you covered. Solace is a community of individuals doing fitness their own way – together. Check out this website’s layout and color scheme, simple yet effective. Awesome!
What you can learn from this great fitness website
- Slick background video
- They have a chatbot that pops up and interacts with you
- Their menu is clear
12. The Mercedes Club
URL: https://www.themercedesclub.com
Mercedes Club is a destination health club and fitness community in Hell’s Kitchen, combining 45 weekly classes, professional staff, and upscale amenities. Mercedes Club boasts gorgeous all-day natural light and incredible outdoor spaces, making it as unique and beautiful as its members.
What you can learn from this great fitness website
- Their website has a slick design
- The call to action stands out and draws the attention
- Cool animations as you scroll down the website
13. The Akt
AKT is a dance-based cardio fitness and wellness brand, fueled by positivity and a combination of personal training, and movement-based technique. If you’re looking for a great website with unique color scheme, fun and energetic images, smooth scrolling animations, and of course, comprehensive copywriting, this is it!
What you can learn from this great fitness website
- Engaging background video
- Clear call to action to try a free class
- Good looking high-quality pictures
14. E60 Fitness
URL: https://www.e60fitness.com/
E60 Fitness is a small, locally-owned business with a big mission, to inspire a healthier community. This website starts with a passionate and energetic video of the gym’s members working out and training. What an engaging way to inspire visitors that fitness is not a destination, it is a way of life.
What you can learn from this great fitness website
- Engaging background video
- Clear call to action which offers you a free week membership
- Clear menu structure
15. 1To1 Fitness
The first look on this website is a plain graphic design and a navigation bar at the bottom part of the fold. But wait until you scroll through this website. You’ll never expect what’s in store for you. Let me give you a hint: amazing success stories. 1To1 Fitness’ success story creates visibility, credibility, and clarity.
What you can learn from this great fitness website
- Cool design with a fancy color palette
- One page website which makes it easy to scroll through
- Inspiring success stories
16. Physicality DC
URL: https://www.physicalitydc.com/
Physicality DC is a community of athletes and coaches formed around a shared passion for bodyweight fitness, sustainable health, and continuous self-improvement. This website is presented in a professional manner without compromising that trendy and aesthetic feeling you’d get from casual websites. Cool!
What you can learn from this great fitness website
- Nice background picture
- Clear call to action
- Lots of whitespace which makes it easy to scroll through
17. Fitlight Training
URL: https://www.fitlighttraining.com/
We can definitely learn a thing or two from this website’s thrilling background video and striking typography. This website’s homepage is a complete package. Why? Everything that you’d want to know and access is readily available on the main page! Blogs, brand partners, programs, testimonials, shop, and social media.
What you can learn from this great fitness website
- Engaging background video
- Great design
- Nice background pictures
18. Soflete
URL: https://soflete.com/
I love the action-packed images and graphic designs from this website. On top of that, you’d notice the harshness of colors in the images, which I think is a great choice for this website’s theme. Color not only helps to make a website more unique and emotional, but it may also make the user experience more delightful, resulting in increased conversion rates.
What you can learn from this great fitness website
- Wonderful copywriting
- Clear call to action
- Great color palette which gives the web design a great style
19. Phive
URL: https://phive.pt/en/
Phive’s website is very intriguing. The letter P may appear insignificant to first-time visitors, but it actually urges you to scroll down to learn more about the club’s vast size, comfort, activities, trainers, and cutting-edge equipment. Also, I love how smooth the animations are as you browse every page. Fantastic work!
What you can learn from this great fitness website
- Captivating interface
- Simple and nicely colored write up
- Stunning and dynamic scroll
20. Bfit by Zeenta
URL: https://bfitbyzeenta.com/
When you see this website you might get a little sweaty. The website’s video is very inspiring and gives a warm welcome to the users. Below the fold, I love how they allow you to select the type of training you desire. Bfit by Zeenta gives you the sovereignty to choose what you want to lift like a worker and look like a boss. Very nice!
What you can learn from this great fitness website
- User-friendly interface
- Informative and detailed headers
- Lively video show of training
21. RCotterhill
URL: https://www.rcotterillpt.com/
RCoterhill has a unique color scheme for a fitness website. It uses the colors black, white, and gold. This suggests elegance, top-notch service, and premium experience. Also, the colors suit their slogan above the fold, which is “personal online & individual personal training”. Look fit, feel fit!
What you can learn from this great fitness website
- Elegant color scheme
- “Success Stories” page
- Clean font style
22. Roman Fitness Systems
URL: https://romanfitnesssystems.com/
Witty, entertaining, and striking – these words best describe Roman Fitness Systems’ website. If you’re looking for a website inspiration that uses adult language in entertaining its audience, this is the one. Aside from that, you can also learn a thing or two from their bold typography!
What you can learn from this great fitness website
- Clean typography
- Entertaining copywriting
- Attention-grabbing content above the fold
23. James Farmer
URL: https://jamesfarmer.co.uk/
This website is a gem! Starting off with a clear message and a personal image of the coach in a clean layout, visitors would definitely want to scroll further. The minimalistic design is carried out perfectly all throughout the website that you’d be tempted to hit on that sign-up button.
What you can learn from this great fitness website
- Subtle scrolling animations
- Featured client reviews of famous celebrities
- Attractive call-to-action buttons
24. Armoury Coaching Studio
URL: https://www.armourycoachingstudio.co.uk/
Armoury Coaching Studio’s web design speaks for itself – authentic, powerful, and genuine. With its choice of color scheme, candid images, and copywriting, this website is a great example if you’re looking for a classic and straightforward web design.
What you can learn from this great fitness website
- Powerful typography
- Authentic and personal images
- Featured client reviews
25. Truman Griffin Fitness
URL: https://trumangriffinfitness.com/
This website has a more conversion-focused layout than the other examples. It provides brief and informative details about their various services, each accompanied by a call-to-action button. I also love the fact that the call-to-action buttons on this website really stand out that you just can’t help but click.
What you can learn from this great fitness website
- Clear call-to-action buttons
- Classic color scheme
- Personal message as highlighted content
26. WPT Fitness
URL: https://wimbledonpersonaltrainer.co.uk/
WPT Fitness has a web design that displays a professional and legitimate vibe. Slideshows are incorporated into the design, which is a convenient way to display their blogs through images and call-to-action buttons. If one of your fitness goals is to lose weight, don’t forget to consider them right this instant!
What you can learn from this great fitness website
- Image and graphic sliders
- Striking typography
- Professional and genuine images
27. Planet Fitness
URL: https://www.planetfitness.com/
Elegance at its finest! This website welcomes you with gorgeous and radiant visuals accompanied by a clear call-to-action button that will definitely tempt you to convert. The aesthetics on this one is superb! Scrolling through this website is a great experience, I tell you.
What you can learn from this great fitness website
- Fun and engaging video above the fold
- Unique color scheme
- Lively and energetic graphic designs
28. No Bull Project
URL: https://www.nobullproject.com/
No Bull is a shopping website for fitness enthusiasts looking for the right training apparel, accessories, and gear. This website makes it easy for users to access various categories by having an organized menu structure. Menu hierarchy is the basis for having good navigation and URL structure!
What you can learn from this great fitness website
- Featured image slider above the fold
- Powerful image stories and typography
- Crisp and aesthetic images
29. Kinective
Kinective combines the best equipment with limitless specialty classes and luxurious amenities for a rewarding, all-inclusive fitness experience. You can feel passion and elegance through this website’s amazing color scheme of red, black, ad white with hints of neutral tones as accent colors.
What you can learn from this great fitness website
- Cool 3D exterior and interior designs
- Premium voice of copywriting
- Lots of white space
30. John Reed Fitness
URL: https://johnreed.fitness/nl
Everything you’d need in a fitness club is available at John Reed Fitness. Music, clothing, entertainment, splendid interiors, relaxation areas, name it all, John Reed Fitness has it all. Complete package! What are you waiting for? Go! Visit them today!
What you can learn from this great fitness website
- Skillfully produced video on the home page
- Users can play audio while scrolling through
- Awesome 3D 360° tour
31. Gym Box
Gym Box reset the industry. It was easy to say, there was no other fitness space like this. Exercise blended perfectly with pleasure. Gym Box is home to the most unique and diverse classes in London. Olympic-sized boxing rings, combat cages, world-class free weights sections, live DJs, and larger-than-life personal trainers.
What you can learn from this great fitness website
- Skillfully-produced images
- Wonderful “Find your gym” page
- Unique color scheme
32. yfitnesslab
yfitnesslab’s website looks quite macho because of the color choice and featured images. Indeed, it is powered by fitness & inspired by helping others! Feel free to visit to see all fitness trainings provided. Keep in mind that all progress occurs outside of one’s comfort zone!
What you can learn from this great fitness website
- Manly images
- Nice choice of fonts
- Responsive site
33. Fitlab
The time is running out. Are you growing into the person you desire? Tbh, this question always got me wondering. Then. Fitlab just erased my wariness away. With their effective tagline, I just feel how much help they can provide in getting my life back on track. As they say, we should move, breathe, workout, live, then repeat. Very inspiring!
What you can learn from this great fitness website
- Responsive site
- Catchy and effective tagline
- Appropriate fitness images
34. GO180
URL: https://go180.nl/
At GO180, they do everything to help you become your best self for the rest of your life! Their website took advantage of fitness images to establish who they are quickly and effectively. The animations are also smooth combined with easy-to-read fonts for all visitors. Way to go to encourage everyone to build their tomorrows!
What you can learn from this great fitness website
- Responsive site
- Smooth animations
- Good choice of stock photos
These are my favourites.
BONUS – Here is my favorite template
Fitness Website Template
URL: https://mycodelesswebsite.com/try-theme/fitness-gym
Why this is such a great template
- Bold design
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
Get started in 2 steps
1 ► Download your theme, click on the button above
2 ► Get a free domain with a one click Wordpress installation
BONUS – Here is my favorite template
Personal Trainer Template
URL: https://mycodelesswebsite.com/try-theme/personal-trainer
Why this is such a great template
- Great focus on donating to your charity
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
Get started in 2 steps
1 ► Download your theme, click on the button above
2 ► Get a free domain with a one click Wordpress installation
More website examples
Modern Examples
Startup Examples
Divi Examples
3 Award Winning Web Designers I recommend
I highly recommend you to have a look at their portfolios!
UNIQUE DESIGNS
WEBFLOW EXPERTS
CONVERTING WEB DESIGN
Max Sher – Sher Agency
We're a team of 20 designers, developers, and marketers helping our clients create beautiful websites. I can't wait to meet you – take a look at the video on my home page to learn about how I work! 😃
✓ This web design agency specializes in custom designs built using WordPress
✓ This agency focuses on medium-sized businesses and usually doesn't work for freelancers. They built over 300 websites
Pulkit Jain – Mostli
We build custom websites with Webflow that help you achieve your goals. From Brand Communication to Fundraising. From Lead generation to Conversion. Have a look at our portfolio to see what we build!
✓ Working with Seed, Series-A funded SaaS & Tech Startups around the globe
✓ 2 years building +100 projects with No-code & Low-code technologies saving months of development and money
Lovepixel Agency
We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work 👋
✓ This web design agency specializes in custom websites using WordPress
✓ They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!
I partnered up with Foreignerds to grow website traffic
They're an award-winning marketing agency
Request a free marketing consult to grow traffic today!
1
Website hosting that I recommend.
❤ Great for hosting a single website
❤ Cheap
❤ Great support
❤ Great for hosting multiple websites
❤ Free migrations
2
Selecting the right page builder.
Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.
Here is the one I recommend.
3
Grab my install guide.
Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.
Here is the one I recommend.
4
Best Practices (BONUS).
Claim the right domain before it's gone
Spend your money wisely.
We recommend Divi, it's great for beginners and allows you to customize everything.
About the author
Ralph de Groot loves great web design. In fact, you can wake him up at night if you found an inspiring website. Besides writing at My Codeless Website he also loves to read and to travel.
Checklist: 5 ways to make your fitness website beautiful and highly converting
1. Showcase your work with great images
When you’re hiring someone to do something which is important to you, you want to make sure they do it right.
And sure, they can tell you they’re the best at what they do. But wouldn’t it be better to see some proof?
Your visitors think just like this. That’s why you need to establish social proof by showcasing previous projects with great images.
When it comes to creating social proof, more is better. This goes for the entire fitness industry.
2. Use video footage to make your website come alive
In the list with website examples you found some cool websites which use video background in the header of their website. If you have video footage yourself, definitely consider doing this as well.
- It makes your website come alive
- It adds credibility and makes you look professional
3. Use a ‘smart lead form’ to turn visitors into clients
Getting someone to visit your website is one thing. Getting them to do business with you is the next one.
Sure, you can add your contact information to your website – you should – but don’t expect people to be calling right away.
Make it easy. Add a ‘discuss your project’ contact form to enable them to get in touch with you.
Make it as easy as possible. I recommend not using more than 3 fields in your contact form.
4. Collect real testimonials from real clients
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients in the fitness industry.
Don’t write them yourself, don’t ask your friends to write them. They’ll feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
5. Watch people using your website without telling them what do do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behaviour:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
I wish you the best of luck!
Growth hacking: 5 powerful strategies to promote a fitness website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool which helps you to explode your website with new visitors.
We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.
2. Do a press release
Yaiks! A press release? That’s not for small businesses, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the followup. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your seo. The more websites mentioning you on their website, the higher you’ll rank in the search engine.
3. Use a LinkedIn-bot to generate traffic on autopilot
Allright. You’re now probably thinking one of two things:
- That sounds spammy. I’m not going to do that.
- A bot? How does that even work? I’m not a scientist.
Trust me, I thought the same as you. But it’s not as sketchy as it seems.
Dux-Soup is a LinkedIn tool which allows you to ‘look’ at 100 LinkedIn profiles per day.
This tool automatically visits LinkedIn profiles of people of your choice. In the past, I’ve used this a lot to get in touch with business owners.
I would have Dux-Soup open the profiles of 100 business owners per day.
It’s actually pretty simple:
- Download the Dux-Soup tool
- Open your LinkedIn account
- Search for ‘business owner’ or any other job description’
- Click the ‘Visit profiles’ button.
Now here comes the important part: Make sure your LinkedIn profile is optimized.
This means:
- A good looking profile picture
- A good tagline which describes what you do
- A great profile description which demonstrates your skills as a constructor
- Some nice portfolio projects on your LinkedIn profile
Let’s say 20% of every profile visit converts into a ‘return-visit’. That will mean 20 potential business owners who look at your LinkedIn profile every day.
That’s 600 potential leads in a month.
4. Target hot traffic with retargeting ads
Imagine.
A potential client is looking for fitness services and stumbled upon your website. But after scrolling through your website for 30 seconds, he or she got a phone call from a friend. After calling for 20 minutes they forgot about your website and they close down their computer.
Auch.
That’s why I use retargeting advertisements to bring back these lost leads.
This will enable you to display advertisements to people who visited your website.
Just install a Facebook pixel on your website to target all your website visitors with an advertisement on Facebook or Instagram.
5. Outsource your social media management
Back in 2015 social media could have enormous impact in your business. Nowadays, not so much.
There’s way more competition than before. That being said, it can still be done. You just need to be consistent.
That’s where most businesses fail. They handle the social media themselves. For a while. And then they forget about it.
That’s why I recommend you to have a look at Fiverr. It’s a platform which allows you to hire professionals overseas. They’re seriously good – and cheap! The past few years I hired multiple professional digital marketing experts for as little as $100 per month.
FAQ
What makes a good fitness website?
A great fitness website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a fitness website?
1. Analyze the best fitness websites on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a fitness website cost?
A fitness website will cost you anywhere between $1200 and $5000. Of course, it’s cheaper to do it yourself. Have a look at the tools I recommend in this article to get started for under $100.