Definitive guide
Best Retail Websites of 2024 | 33 Examples + Templates
Hi – it's Ralph here 👋
In the past 10 years, I’ve designed 4+ websites for retail stores. Here’s what I learned:
What Matters in Retail Web Design (My Experience)
What I learned over the years building websites for retail stores:
1. Product Pages
It’s important to put a detailed product page on your retail website. I suggest including detailed descriptions and high-quality photos to easily entice your customers.
2. Checkout Process
A simple checkout process on your retail website is a plus point. I suggest adding multiple payment methods and proving that your website is credible and trustworthy.Â
3. Customer Support
To ensure that you will meet the expectations of your customers, I recommend adding live chat support and an easy return policy to your website. Customers love retail websites that they can easily reach out to when a problem occurs.
Focus on this, and you’ll be fine.
PS: I suggest taking a look at the website examples below. Get inspired by their designs and see which website builders they’ve used. Best of luck!
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My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!Â
P.S.: I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.
Best Retail Website Examples
1. Jetty
The usage of white space across Jetty’s website gives it a modern and minimalistic appearance. This allows you to browse through the images and services at your own leisure. The website also uses bolded wording to draw attention to key sections. Nice one!Â
What you can learn from this great retail website design
- Lots of white spaces
- Large text for emphasis
- Aesthetically pleasing design
🚀 The website builder I recommend to replicate this website
2. Fire and Flour BreadÂ
URL: https://www.fireandflourbread.com/
This website belongs to a bakery where the bread is crafted by hand and produced using only all-natural ingredients and methods. The photos are breathtaking, and the colors in the background look quite calming and appropriate for the website. I’m hungry!
What you can learn from this great retail website design
- Big pictures
- Clear call to actions
- Playful design
🚀 The website builder I recommend to replicate this website
3. WillMore
WillMore’s website looks so clean and professional! I appreciate how the designer emphasizes the use of the color blue, creating a calm and friendly atmosphere on the pages. Furthermore, the presence of circles throughout the website adds a vibrant and enjoyable visual element. Great job!
What you can learn from this great retail website design
- Simple web design
- Creative concept
- Minimalist layout
🚀 The website builder I recommend to replicate this website
4. Edie Parker
URL:Â https://edieparkerflower.com/
The first brand to fully merge the worlds of fashion and flower, Edie Parker Flower offers fresh ways to entertain at home or light up a night out. What I love about this website, apart from its lovely color scheme, is its very unique home page layout and the use of gradient colors on certain images. Perfect!
What you can learn from this great retail website design
- Playful design
- Great images
- Lots of whitespace
🚀 The website builder I recommend to replicate this website
5. Bellroy
URL:Â https://bellroy.com/
Bellroy is an Australian accessories brand with a mission of helping their customers move through the world with ease and energy while helping the world and their crew flourish. A noteworthy feature of this website is its amazing arrangement of items and wonderful collection of images.
What you can learn from this great retail website design
- Great color scheme
- Big pictures
- Simple yet effective design
🚀 The website builder I recommend to replicate this website
6. ambsn
URL:Â https://ambsn.com/
The ambsn website is everything fun! What began as a fundraiser for a friend in need, ambsn has since grown to be one of the top up-and-coming brands in the nation. With a home base in San Clemente, CA, ambsn continues to produce top-quality California-inspired menswear. I love the graphic designs and compact layout on this one. Check it out!
What you can learn from this retail website design
- Conversion focused design
- Great pictures
- Enticing call to actions
🚀 The website builder I recommend to replicate this website
7. The Horse
URL:Â https://www.thehorse.com.au/
Elegance at its finest! This website welcomes you with gorgeous and radiant visuals accompanied by a clear call-to-action button that will definitely tempt you to convert. The aesthetics on this one is superb! Scrolling through this website is a great experience, I tell you.Â
What you can learn from this great retail website design
- Slick design
- Lots of whitespace
- Amazing images
🚀 The website builder I recommend to replicate this website
8. mahabis
URL:Â https://mahabis.com/
Bringing a footwear icon into the modern world, mahabis’s purpose has always been simple: elevate the slipper into beautifully-designed footwear fit for modern life. This website has that cozy feeling you get from snuggling up on the sofa on a cold day. Love it!
What you can learn from this great retail website design
- Clean design
- Simple and clean design
- Fresh look
🚀 The website builder I recommend to replicate this website
9. Hygo
URL:Â https://hygoshop.com/
HYGO is a great retail website that sells both general and fun items that you never knew you’d need. If you’re looking for a website with a convenient and quirky collection of products, this is an awesome website that will inspire you. The design is well-polished and neat. Nice!
What you can learn from this great retail website design
- Big product images
- Great color scheme
- Lots of whitespace
🚀 The website builder I recommend to replicate this website
10. HLO Branding Agency
URL: https://www.hlobranding.com/
The website for HLO Branding Agency is really attractive and features numerous breathtaking photos. I think the designer did a great job on the homepage because it looks good and works well. This is the website for you if you value consistent high-quality design!
What you can learn from this great retail website design
- Stylish font style
- Modern and chic design
- Creative web layout
🚀 The website builder I recommend to replicate this website
11. Central Retail
URL: https://www.centralretail.com/en/homeÂ
In celebration of life and all its diversity, Centrai Retail exists to be the “central to life” that completes every need and enriches every day with new experiences. Not only do they have a powerful copywriting voice, but also a web design that makes a statement just from their great choice of images!
What you can learn from this great retail website design
- Wide range of cinematic, authentic, professional, and heartwarming imagery
- Witty and engaging storytelling seen on the video above the fold
- Impressive “sustainability” pages
🚀 The website builder I recommend to replicate this website
12. Lemkus
URL: https://lemkus.com/Â
Lemkus is one of the leading retailers in premium sports footwear and apparel in South Africa, which caters to sneaker enthusiasts. With powerful typography and a clean color scheme, this website definitely steals the spotlight. Definitely a must-visit website, so check it out now!
What you can learn from this great retail website design
- Smooth scrolling animations
- Awesome arrangement of items
- Hovering over an item will let you see another photo from a different angle
🚀 The website builder I recommend to replicate this website
13. Fresh
URL: https://afreshtake.fresh.com/Â
What began as a small collection in a neighborhood shop has evolved into a full lifestyle line of skincare, lip care, body care, and fragrance sold all over the world. Fresh has one of the best branding styles ever and is one of the most exceptionally designed websites I’ve encountered by far. You should definitely check this out!
What you can learn from this great retail website design
- Skillfully produced video on the home page
- Intro audio – splendid experience with earphones on
- Soft and subtle color scheme
🚀 The website builder I recommend to replicate this website
14. NIGHTHAWKS
URL: https://www.nighthawks-fk.com/Â
NIGHTHAWKS is a progressive retailer based in Fukuoka, Japan. Looking for a website that oozes with confidence and has that hip and trendy vibe? Look no further because NIGHTHAWKS got you covered. Everything on this website is so chic and funky, the design is simply out of this world and cool. Awesome!
What you can learn from this great retail website design
- Cool model visuals
- Neutral color scheme makes the item collection stand out
- Clean and modern shop interface
🚀 The website builder I recommend to replicate this website
15. Skupos
URL: https://www.skupos.com/Â
Skupos powers smarter, more profitable retail by connecting independent stores, brands, and distributors on one platform. What I love about this website is that it is user-friendly, its content is easy to understand especially to potential clients. Awesome! Click the link now!
What you can learn from this great retail website design
- Vibrant color scheme and lots of white space
- Featured famous brands that use their services
- Building trust and competency by presenting numbers of customers, transactions, and sales
🚀 The website builder I recommend to replicate this website
16. ELITE BATH+KITCHEN
URL: https://www.elitebathkitchen.cz/enÂ
At ELITE BATH+KITCHEN, design is a process that aims to connect the aesthetic and functional side of a product, object, or service. And that is not only evident in their products but in their web design as well! In the hunt for an aesthetic and functional website? Say no more.
What you can learn from this great retail website design
- Clear and crisp images especially above the fold
- Featured award from the IPA – International Property Awards
- Innovative catalog pages that feel like you’re skimming through a real book
🚀 The website builder I recommend to replicate this website
17. Infuse by Casabella
URL: https://www.infuseclean.com/Â
At Infuse by Casabella, their goal is to help users achieve a clean home with their toxic-free and cruelty-free products. This simply designed website makes a great impact on their branding and storytelling no matter how subtle details are. Well done!
What you can learn from this great retail website design
- Visually pleasing color scheme
- Attention-grabbing product images
- Brief but sufficient copywriting
🚀 The website builder I recommend to replicate this website
18. EMPHASIS
URL: https://www.emphasis.com/Â
EMPHASIS is here to define the new daily wear. They embrace the freedom of self-expression that does not limit within the confines of tradition. Their website is designed to celebrate the stylish, sophisticated, and inspiring. This website is definitely for girl bosses, so make sure to check it out now!
What you can learn from this great retail website design
- Remarkable logo which features the outline of a majestic crown
- Vogue visuals and photography
- Unique arrangement of images and texts
🚀 The website builder I recommend to replicate this website
19. EDITED
URL: https://edited.com/Â
EDITED enables competitor and enterprise retail analysis and automation, empowering buyers, planners, merchandisers, and marketers to grow profits. This website welcomes you with a strategically-placed call-to-action above the fold. Nice! So clean and well-organized! The website just simply amazes me with its minimalist aesthetic.
What you can learn from this great retail website design
- Refreshing color scheme that also builds trust with the audience
- Professional charts, images, videos, and graphic designs
- Clear call-to-action buttons
🚀 The website builder I recommend to replicate this website
20. Canal Street Market
URL: https://canalstreet.market/Â
Canal Street Market, aside from being a carefully curated retail market, food hall & community space, takes pride in its creative and out-of-the-ordinary web design, unique animations, graphics, and typefaces. Seriously, you shouldn’t miss out on this one! Every element is just perfect and awesome!
What you can learn from this great retail website design
- Inventive menu structure
- The introduction of vibrant colors in this website is an eye-catcher
- Subtle moving animations
🚀 The website builder I recommend to replicate this website
21. Zalora
URL: https://www.zalora.comÂ
Zalora is the leading name in online shopping for fashion, carrying an ever-expanding line-up of top local and international brands tailored for consumers in the Philippines. This website has everything you need to have in a retail website. It offers you lots of items and details, all while having an organized layout. Love it!
What you can learn from this great retail website design
- Clear and bold call-to-action buttons
- Attractive graphic designs
- Wide range of high-quality and stunning photos
🚀 The website builder I recommend to replicate this website
22. HebeÂ
URL: https://hebeboutique.com/
This website knows how to engage with customers without overwhelming them. Absolutely love the homepage where you can see all the details you’ll need without asking for help. In addition, the fonts look professional but lovely at the same time. Fantastic!Â
What you can learn from this great retail website design
- Beautiful background homepageÂ
- Easy navigationÂ
- Uer-friendly interfaceÂ
🚀 The website builder I recommend to replicate this website
23. BlissÂ
URL: https://www.blissworld.com/
You’ll know if a design was made thoroughly like this one. This website’s designer surely had the time in the world to produce a fine outcome. I suggest visiting this one if you want to explore pages that can help you learn dynamics and creativity.
What you can learn from this great retail website design
- Creative designÂ
- Dynamic websiteÂ
- Full of high-quality imagesÂ
🚀 The website builder I recommend to replicate this website
24. Magic SpoonÂ
This website has a friendly vibe that you and other visitors would love. Scrolling down will also be enjoyable for you because the layout looks easy on the eyes and the information can be located effortlessly without assistance. Give this one a visit and you’ll have a pleasant time.
What you can learn from this great retail website design
- Dynamic color schemeÂ
- Friendy vibeÂ
- Easy navigationÂ
🚀 The website builder I recommend to replicate this website
25. EsquidoÂ
URL: https://esqido.com/
This website knows how to use call-to-action excellently. Visiting the homepage will immediately attract you to click all the buttons because they are placed where you can see them effortlessly. In addition, the designer ensured a friendly navigation to avoid hassle.
What you can learn from this great retail website design
- Easy navigation
- Â Clear CTA buttonsÂ
- Interesting choice of fontsÂ
🚀 The website builder I recommend to replicate this website
26. PoketoÂ
If you’re looking for a retail website that looks professional and modern, you’ll never go wrong with this one. The pages offer maximum readability so you can read any detail at your own phase. In addition, the images look engaging and would entice you to scroll down deeper
What you can learn from this great retail website design
- Interesting choice of illustrationsÂ
- Lively presentationÂ
- Vibrant color schemeÂ
🚀 The website builder I recommend to replicate this website
27. GrovemadeÂ
Retail websites don’t have to be boring like this one. If you’re looking for something delightful, you’ll appreciate going here. Scroll down to see the company’s products laid out nicely for you. Trust me, the web designer ensured your curiosity is piqued throughout.
What you can learn from this great retail website design
- Excellent image placementÂ
- Easy navigationÂ
- Lots of whitespacesÂ
🚀 The website builder I recommend to replicate this website
28. ParfoisÂ
URL: https://www.parfois.com/en/ph/home/
This website’s designer knows how to use colors well to create a vibe that is worth staying for hours. I love the vibrancy the pages bring, making me want to click all tabs and explore every button until I’m tired. Overall, there’s never a dull corner here. Make sure to take a peek!
What you can learn from this great retail website design
- Clear and bold call-to-action buttons
- Stunning colorsÂ
- Wide range of high-quality and stunning photos
🚀 The website builder I recommend to replicate this website
These are my favourites.
BONUS –Â Here is my favorite template
Retail Website Template
URL:Â https://mycodelesswebsite.com/try-theme/juice-shop
Why this is such a great template
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
BONUS: Elegant Themes
URL:Â https://www.elegantthemes.com/
Although this one shouldn't be on the list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.Â
What can you learn from this great websiteÂ
- Playful design
- Clear call to actionsÂ
- Great user experienceÂ
Award-Winning Web Designers 🎉
I highly recommend you to have a look at their portfolios
WEBFLOW EXPERT
HIGH-END
Arch Web Design
archcowebdesign.com
We're a Canadian Webflow agency that helps SaaS companies increase their revenue using high-converting websites. We've worked with over 200 SaaS companies and see an average 3.7x increase in website leads.
âś“ Top Companies worked with:
Hugo (acquired by Calendly), SmartSuite,
DuxSoup
âś“ Our average client increases their conversions by 3.7x in 90 days
âś“ We've helped our clients secure $200M in funding
Vrrb
vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
âś“ Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
âś“ We work with companies (50+ employees) and funded startups to accelerate growth
âś“ Clients include Ferrari, Visa, HP, UCLA, and Behr Paint
Checklist: 5 ways to make your retail website beautiful and highly converting
1. Don’t break the 5-second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
2. Don’t confuse your visitor with too many call to actions
Great call to actions draw the attention of your visitors.
That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.
In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.
3. Design mobile first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your retail website.
When designing your website, think about mobile design before you build your desktop website.
4. Watch people using your website without telling them what to do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behavior:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
5. Collect real testimonials from real members
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.
Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
Growth hacking: 3 powerful strategies to promote your retail website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now, these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.
We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
2. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you want to learn more about this:
3. Do a press release
Yikes! A press release? That’s not for your website, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your SEO. The more websites mention you on their website, the higher you’ll rank in the search engine.
FAQ
What makes a good retail website?
A great retail website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a retail website?
1. Analyze the best retail websites on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)Â
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a retail website cost?
A retail website will cost you anywhere between $1200 and $5000. Of course, it’s cheaper to do it yourself. Have a look at the tools I recommend in this article to get started for under $100.