Best Retail Website Designs of 2022 | 23 Fresh Examples🤸‍♀

1. Narrative

URL: http://getnarrative.com/

Narrative is an innovative market leader in wearable cameras and intelligent image analysis. This website is a collaboration of functionality and aesthetics. Starting off with an image slider that has clean and minimalistic designs, it’ll definitely grab one’s attention.

What you can learn from this great retail website design

• Great product images
• Great headlines which explains the product and its benefits within a few seconds
• Clear floating call to action

2. Leader Bag

URL: https://www.leaderbagco.com/

This website definitely uses the power of white space to its maximum advantage. Products and colors are highlighted even further. Nice!

What you can learn from this great retail website design

• Big pictures
• Clear call to actions
• Playful design

3. POGG

URL: https://pogg-sweetpotatopie.com/en/

Top-notch user experience! Everything on this website is such a visual pleaser, from the subtle texts and striking product visual media to the unique page transitions and floating text animations. Seriously, this website is a gem!

What you can learn from this great retail website design

• Great animations
• Engaging video
• Incredible user experience design

4. Edie Parker

URL: https://edieparkerflower.com/

The first brand to fully merge the worlds of fashion and flower, Edie Parker Flower offers fresh ways to entertain at home or light up a night out. What I love about this website, apart from its lovely color scheme, is its very unique home page layout and the use of gradient colors on certain images. Perfect!

What you can learn from this great retail website design

• Playful design
• Great images
• Lots of whitespace

5. Bellroy

URL: https://bellroy.com/

Bellroy is an Australian accessories brand with a mission of helping their customers move through the world with ease and energy while helping the world and their crew flourish. A noteworthy feature of this website is its amazing arrangement of items and wonderful collection of images.

What you can learn from this great retail website design

• Great color scheme
• Big pictures
• Simple yet effective design

6. ambsn

URL: https://ambsn.com/

The ambsn website is everything fun! What began as a fundraiser for a friend in need, ambsn has since grown to be one of the top up-and-coming brands in the nation. With a home base in San Clemente, CA, ambsn continues to produce top-quality California-inspired menswear. I love the graphic designs and compact layout on this one. You should definitely check them out!

What you can learn from this retail website design

• Conversion focused design
• Great pictures
• Enticing call to actions

7. The Horse

URL: https://www.thehorse.com.au/

Elegance at its finest! This website welcomes you with gorgeous and radiant visuals accompanied by a clear call-to-action button that will definitely tempt you to convert. The aesthetics on this one is superb! Scrolling through this website is a great experience, I tell you. 

What you can learn from this great retail website design

• Slick design
• Lots of whitespace
• Amazing images

8. mahabis

URL: https://mahabis.com/

Bringing a footwear icon into the modern world, mahabis’s purpose has always been simple: elevate the slipper into beautifully-designed footwear fit for modern life. This website has that cozy feeling you get from snuggling up on the sofa on a cold day. Love it!

What you can learn from this great retail website design

• Clean design
• Simple and clean design
• Fresh look

9. Hygo

URL: https://hygoshop.com/

HYGO is a great retail website that sells both general and fun items that you never knew you’d need. If you’re looking for a website with a convenient and quirky collection of products, this is an awesome website that will inspire you.

What you can learn from this great retail website design

• Big product images
• Great color scheme
• Lots of whitespace

10. Loot Monkey

URL: https://www.lootmonkey.dk/

Loot Monkey goes on a rampage and finds the best treasures in movies, series, and games, puts them in a loot box, and sends them home to you. From the concept itself, this is definitely a stand-out. Scroll through and take inspiration from this geeky yet cool website.

What you can learn from this great retail website design

• Cool color scheme
• Awesome concept page
• Engaging and well-designed content above the fold

11. Central Retail

URL: https://www.centralretail.com/en/home 

In celebration of life and all its diversity, Centrai Retail exists to be the “central to life” that completes every need and enriches every day with new experiences. Not only do they have a powerful copywriting voice, but also a web design that makes a statement just from their great choice of images!

What you can learn from this great retail website design

• Wide range of cinematic, authentic, professional, and heartwarming imagery
• Witty and engaging storytelling seen on the video above the fold
• Impressive “sustainability” pages

12. Lemkus

URL: https://lemkus.com/ 

Lemkus is one of the leading retailers in premium sports footwear and apparel in South Africa, which caters to sneaker enthusiasts. With powerful typography and a clean color scheme, this website definitely steals the spotlight.

What you can learn from this great retail website design

• Smooth scrolling animations
• Awesome arrangement of items
• Hovering over an item will let you see another photo from a different angle

13. Fresh

URL: https://afreshtake.fresh.com/ 

What began as a small collection in a neighborhood shop has evolved into a full lifestyle line of skincare, lip care, body care, and fragrance sold all over the world. Fresh has one of the best branding styles ever and is one of the most exceptionally designed websites I’ve encountered by far. You should definitely check this out!

What you can learn from this great retail website design

• Skillfully produced video on the home page
• Intro audio – splendid experience with earphones on
• Soft and subtle color scheme

14. NIGHTHAWKS

URL: https://www.nighthawks-fk.com/ 

NIGHTHAWKS is a progressive retailer based in Fukuoka, Japan. Looking for a website that oozes with confidence and has that hip and trendy vibe? Look no further because NIGHTHAWKS got you covered.

What you can learn from this great retail website design

• Cool model visuals
• Neutral color scheme makes the item collection stand out
• Clean and modern shop interface

15. Skupos

URL: https://www.skupos.com/ 

Skupos powers smarter, more profitable retail by connecting independent stores, brands, and distributors on one platform. What I love about this website is that it is user-friendly, its content is easy to understand especially to potential clients. Awesome!

What you can learn from this great retail website design

• Vibrant color scheme and lots of white space
• Featured famous brands that use their services
• Building trust and competency by presenting numbers of customers, transactions, and sales

16. ELITE BATH+KITCHEN

URL: https://www.elitebathkitchen.cz/en 

At ELITE BATH+KITCHEN, design is a process that aims to connect the aesthetic and functional side of a product, object, or service. And that is not only evident in their products but in their web design as well! In the hunt for an aesthetic and functional website? Say no more.

What you can learn from this great retail website design

• Clear and crisp images especially above the fold
• Featured award from the IPA – International Property Awards
• Innovative catalog pages that feel like you’re skimming through a real book

17. Infuse by Casabella

URL: https://www.infuseclean.com/ 

At Infuse by Casabella, their goal is to help users achieve a clean home with their toxic-free and cruelty-free products. This simply designed website makes a great impact on their branding and storytelling no matter how subtle details are.

What you can learn from this great retail website design

• Visually pleasing color scheme
• Attention-grabbing product images
• Brief but sufficient copywriting

18. EMPHASIS

URL: https://www.emphasis.com/ 

EMPHASIS is here to define the new daily wear. They embrace the freedom of self-expression that does not limit within the confines of tradition. Their website is designed to celebrate the stylish, sophisticated, and inspiring.

What you can learn from this great retail website design

• Remarkable logo which features the outline of a majestic crown
• Vogue visuals and photography
• Unique arrangement of images and texts

19. EDITED

URL: https://edited.com/ 

EDITED enables competitor and enterprise retail analysis and automation, empowering buyers, planners, merchandisers, and marketers to grow profits. This website welcomes you with a strategically-placed call-to-action above the fold. Nice!

What you can learn from this great retail website design

• Refreshing color scheme that also builds trust with the audience
• Professional charts, images, videos, and graphic designs
• Clear call-to-action buttons

20. Canal Street Market

URL: https://canalstreet.market/ 

Canal Street Market, aside from being a carefully curated retail market, food hall & community space, takes pride in its creative and out-of-the-ordinary web design, unique animations, graphics, and typefaces. Seriously, you shouldn’t miss out on this one!

What you can learn from this great retail website design

• Inventive menu structure
• The introduction of vibrant colors in this website is an eye-catcher
• Subtle moving animations

21. Zalora

URL: https://www.zalora.com 

Zalora is the leading name in online shopping for fashion, carrying an ever-expanding line-up of top local and international brands tailored for consumers in the Philippines. This website has everything you need to have in a retail website. It offers you lots of items and details, all while having an organized layout. Love it!

What you can learn from this great retail website design

• Clear and bold call-to-action buttons
• Attractive graphic designs
• Wide range of high-quality and stunning photos

BONUS – Here is my favorite template

VIEW THEME / DOWNLOAD

Retail Website Template

URL: https://mycodelesswebsite.com/try-theme/juice-shop

Why this is such a great template

• Clean design, great to turn visitors into customers
• WordPress compatible, easy to customize
• Free download if you’re a Divi member

Get started in 2 steps

1 ► Download your theme, click on the button above

2 ► Get a free domain with a one click Wordpress installation

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

Retail Website Hosting

Where should I host my retail website?

After trying many hosting services we found 2 which stand out.

#1 Bluehost [learn more]

✓ Great for hosting a single website
✓ Cheap
✓ Great support

#2 WPX Hosting [learn more]

✓ Great for hosting multiple websites
✓ Free migrations

Retail Website Tips

#1 Claim the right domain before it’s gone

#2 Spend your money wisely

Many retailers spend days to code a website which they could have build in a few hours with a simple site builder.

Don’t let that be you. Nowadays it’s easy to build and customize templates using drag & drop website builder. We recommend Divi, it’s great for beginners and allows you to customize everything.

Retail Website FAQ