Definitive guide
Best Retail Websites of 2022 | 23 Examples + Templates
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Build it yourself. On this page, you'll find clear instructions on how to do it – even if you don't have any experience. I'll recommend you a couple of tools that I trust and use myself. If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.
Do you prefer to have a professional web designer do it for you? I got your back. Scroll down to check out my recommended web designer.
My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
PS: This is my #1 site builder and this is my #1 hosting.
Best Retail Website Examples
1. Narrative
Narrative is an innovative market leader in wearable cameras and intelligent image analysis. This website is a collaboration of functionality and aesthetics. Starting off with an image slider that has clean and minimalistic designs, it’ll definitely grab one’s attention.
What you can learn from this great retail website design
- Great product images
- Great headlines which explains the product and its benefits within a few seconds
- Clear floating call to action
2. Leader Bag
URL: https://www.leaderbagco.com/
This website definitely uses the power of white space to its maximum advantage. Products and colors are highlighted even further. Nice!
What you can learn from this great retail website design
- Big pictures
- Clear call to actions
- Playful design
3. POGG
URL: https://pogg-sweetpotatopie.com/en/
Top-notch user experience! Everything on this website is such a visual pleaser, from the subtle texts and striking product visual media to the unique page transitions and floating text animations. Seriously, this website is a gem!
What you can learn from this great retail website design
- Great animations
- Engaging video
- Incredible user experience design
4. Edie Parker
URL: https://edieparkerflower.com/
The first brand to fully merge the worlds of fashion and flower, Edie Parker Flower offers fresh ways to entertain at home or light up a night out. What I love about this website, apart from its lovely color scheme, is its very unique home page layout and the use of gradient colors on certain images. Perfect!
What you can learn from this great retail website design
- Playful design
- Great images
- Lots of whitespace
5. Bellroy
URL: https://bellroy.com/
Bellroy is an Australian accessories brand with a mission of helping their customers move through the world with ease and energy while helping the world and their crew flourish. A noteworthy feature of this website is its amazing arrangement of items and wonderful collection of images.
What you can learn from this great retail website design
- Great color scheme
- Big pictures
- Simple yet effective design
6. ambsn
URL: https://ambsn.com/
The ambsn website is everything fun! What began as a fundraiser for a friend in need, ambsn has since grown to be one of the top up-and-coming brands in the nation. With a home base in San Clemente, CA, ambsn continues to produce top-quality California-inspired menswear. I love the graphic designs and compact layout on this one. You should definitely check them out!
What you can learn from this retail website design
- Conversion focused design
- Great pictures
- Enticing call to actions
7. The Horse
URL: https://www.thehorse.com.au/
Elegance at its finest! This website welcomes you with gorgeous and radiant visuals accompanied by a clear call-to-action button that will definitely tempt you to convert. The aesthetics on this one is superb! Scrolling through this website is a great experience, I tell you.
What you can learn from this great retail website design
- Slick design
- Lots of whitespace
- Amazing images
8. mahabis
URL: https://mahabis.com/
Bringing a footwear icon into the modern world, mahabis’s purpose has always been simple: elevate the slipper into beautifully-designed footwear fit for modern life. This website has that cozy feeling you get from snuggling up on the sofa on a cold day. Love it!
What you can learn from this great retail website design
- Clean design
- Simple and clean design
- Fresh look
9. Hygo
HYGO is a great retail website that sells both general and fun items that you never knew you’d need. If you’re looking for a website with a convenient and quirky collection of products, this is an awesome website that will inspire you.
What you can learn from this great retail website design
- Big product images
- Great color scheme
- Lots of whitespace
10. Loot Monkey
URL: https://www.lootmonkey.dk/
Loot Monkey goes on a rampage and finds the best treasures in movies, series, and games, puts them in a loot box, and sends them home to you. From the concept itself, this is definitely a stand-out. Scroll through and take inspiration from this geeky yet cool website.
What you can learn from this great retail website design
- Cool color scheme
- Awesome concept page
- Engaging and well-designed content above the fold
11. Central Retail
URL: https://www.centralretail.com/en/home
In celebration of life and all its diversity, Centrai Retail exists to be the “central to life” that completes every need and enriches every day with new experiences. Not only do they have a powerful copywriting voice, but also a web design that makes a statement just from their great choice of images!
What you can learn from this great retail website design
- Wide range of cinematic, authentic, professional, and heartwarming imagery
- Witty and engaging storytelling seen on the video above the fold
- Impressive “sustainability” pages
12. Lemkus
URL: https://lemkus.com/
Lemkus is one of the leading retailers in premium sports footwear and apparel in South Africa, which caters to sneaker enthusiasts. With powerful typography and a clean color scheme, this website definitely steals the spotlight.
What you can learn from this great retail website design
- Smooth scrolling animations
- Awesome arrangement of items
- Hovering over an item will let you see another photo from a different angle
13. Fresh
URL: https://afreshtake.fresh.com/
What began as a small collection in a neighborhood shop has evolved into a full lifestyle line of skincare, lip care, body care, and fragrance sold all over the world. Fresh has one of the best branding styles ever and is one of the most exceptionally designed websites I’ve encountered by far. You should definitely check this out!
What you can learn from this great retail website design
- Skillfully produced video on the home page
- Intro audio – splendid experience with earphones on
- Soft and subtle color scheme
14. NIGHTHAWKS
URL: https://www.nighthawks-fk.com/
NIGHTHAWKS is a progressive retailer based in Fukuoka, Japan. Looking for a website that oozes with confidence and has that hip and trendy vibe? Look no further because NIGHTHAWKS got you covered.
What you can learn from this great retail website design
- Cool model visuals
- Neutral color scheme makes the item collection stand out
- Clean and modern shop interface
15. Skupos
Skupos powers smarter, more profitable retail by connecting independent stores, brands, and distributors on one platform. What I love about this website is that it is user-friendly, its content is easy to understand especially to potential clients. Awesome!
What you can learn from this great retail website design
- Vibrant color scheme and lots of white space
- Featured famous brands that use their services
- Building trust and competency by presenting numbers of customers, transactions, and sales
16. ELITE BATH+KITCHEN
URL: https://www.elitebathkitchen.cz/en
At ELITE BATH+KITCHEN, design is a process that aims to connect the aesthetic and functional side of a product, object, or service. And that is not only evident in their products but in their web design as well! In the hunt for an aesthetic and functional website? Say no more.
What you can learn from this great retail website design
- Clear and crisp images especially above the fold
- Featured award from the IPA – International Property Awards
- Innovative catalog pages that feel like you’re skimming through a real book
17. Infuse by Casabella
URL: https://www.infuseclean.com/
At Infuse by Casabella, their goal is to help users achieve a clean home with their toxic-free and cruelty-free products. This simply designed website makes a great impact on their branding and storytelling no matter how subtle details are.
What you can learn from this great retail website design
- Visually pleasing color scheme
- Attention-grabbing product images
- Brief but sufficient copywriting
18. EMPHASIS
URL: https://www.emphasis.com/
EMPHASIS is here to define the new daily wear. They embrace the freedom of self-expression that does not limit within the confines of tradition. Their website is designed to celebrate the stylish, sophisticated, and inspiring.
What you can learn from this great retail website design
- Remarkable logo which features the outline of a majestic crown
- Vogue visuals and photography
- Unique arrangement of images and texts
19. EDITED
URL: https://edited.com/
EDITED enables competitor and enterprise retail analysis and automation, empowering buyers, planners, merchandisers, and marketers to grow profits. This website welcomes you with a strategically-placed call-to-action above the fold. Nice!
What you can learn from this great retail website design
- Refreshing color scheme that also builds trust with the audience
- Professional charts, images, videos, and graphic designs
- Clear call-to-action buttons
20. Canal Street Market
URL: https://canalstreet.market/
Canal Street Market, aside from being a carefully curated retail market, food hall & community space, takes pride in its creative and out-of-the-ordinary web design, unique animations, graphics, and typefaces. Seriously, you shouldn’t miss out on this one!
What you can learn from this great retail website design
- Inventive menu structure
- The introduction of vibrant colors in this website is an eye-catcher
- Subtle moving animations
21. Zalora
Zalora is the leading name in online shopping for fashion, carrying an ever-expanding line-up of top local and international brands tailored for consumers in the Philippines. This website has everything you need to have in a retail website. It offers you lots of items and details, all while having an organized layout. Love it!
What you can learn from this great retail website design
- Clear and bold call-to-action buttons
- Attractive graphic designs
- Wide range of high-quality and stunning photos
These are my favourites.
BONUS – Here is my favorite template
Retail Website Template
URL: https://mycodelesswebsite.com/try-theme/juice-shop
Why this is such a great template
- Clean design, great to turn visitors into customers
- WordPress compatible, easy to customize
- Free download if you’re a Divi member
Get started in 2 steps
1 ► Download your theme, click on the button above
2 ► Get a free domain with a one click Wordpress installation
BONUS: Elegant Themes
URL: https://elegantthemes.com/
Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What you can learn from this great website
- Playful design
- Clear call to actions
- Great user experience
here are your next steps.
1
Find a web designer, or do it yourself.
The team at My Codeless Website offers high-quality websites for fair prices. We partnered up with a professional web design agency to deliver jaw-dropping websites that are not just good-looking, but conversion-focused.
❤ Proven track record of over 300 websites built
❤ Organized, easy-to-follow process from start to finish
❤ Experts guide you through the architecture of your website
2
Website hosting that I recommend.
❤ Great for hosting a single website
❤ Cheap
❤ Great support
❤ Great for hosting multiple websites
❤ Free migrations
3
Selecting the right page builder.
Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.
Here is the one I recommend.
Get a professional logo.
I recommend you to hire a professional designer to create a logo. Prices starting at $5!
4
Grab my install guide.
Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.
Here is the one I recommend.
5
Best Practices (BONUS).
Claim the right domain before it's gone
Spend your money wisely.
We recommend Divi, it's great for beginners and allows you to customize everything.
About the author
Ralph de Groot loves great web design. In fact, you can wake him up at night if you found an inspiring website. Besides writing at My Codeless Website he also loves to read and to travel.
Checklist: 5 ways to make your retail website beautiful and highly converting
1. Don’t break the 5-second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
2. Don’t confuse your visitor with too many call to actions
Great call to actions draw the attention of your visitors.
That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.
In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.
3. Design mobile first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your retail website.
When designing your website, think about mobile design before you build your desktop website.
4. Watch people using your website without telling them what to do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behavior:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
5. Collect real testimonials from real members
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.
Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
Growth hacking: 3 powerful strategies to promote your retail website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now, these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.
We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
2. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you want to learn more about this:
3. Do a press release
Yikes! A press release? That’s not for your website, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your SEO. The more websites mention you on their website, the higher you’ll rank in the search engine.
FAQ
What makes a good retail website?
A great retail website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a retail website?
1. Analyze the best retail websites on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a retail website cost?
A retail website will cost you anywhere between $1200 and $5000. Of course, it’s cheaper to do it yourself. Have a look at the tools I recommend in this article to get started for under $100.