Definitive guide

Real-time statistics about webflow

Webflow Statistics 2024 – 65 Key Figures You Must Know

Are you looking for Webflow statistics?

Perhaps you want some actual numbers on Webflow statistics to back up an article you’re writing. In any case, you found the right article.

Let’s dive into some actual key figures and facts about Webflow statistics.

1. Webflow has a community of more than 85,000 designers and developers.

Webflow’s community boasts of having 85,000 designers and developers across the globe as of April 2024. The community, which is accessible through their website, provides helpful resources for learning, collaboration, and support.

2. 0.7% of all websites in the world use Webflow as of April 2024.

According to W3Techs, Webflow is used by 0.7% of all websites in the world as of April 11, 2024. 1.0% of websites with content management systems use Webflow.

3. The CAGR of Webflow developers globally is 23% over a 10-year period ending 2031.

Data from Rise Verse show that the market for Webflow developers is growing tremendously, which means they have a promising future. Experts predict that the compound annual growth rate for Webflow developers from 2021 to 2031 is 23%.

4. The average salary of Webflow developers is $91,000 last 2023.

Webflow developers receive a salary range of $32,000 to $150,000 annually in 2023, which is $91,000 on average. This varies based on client base, experience, and specialization. Webflow developers can receive an average of $104,105 annually based on experience.

5. Senior-level Webflow developers earned the highest in 2023 at $126,500 minimum.

Experience is key in any industry. For Webflow developers at a senior level, they can earn a minimum of $126,500 annually. Mid-level Webflow developers, on the other hand, earn roughly $104,000 each year. While entry-level Webflow developers earn an average of $81,815 annually.

6. The average annual growth rate of Webflow e-commerce websites is 138.80% over the last three years.

There was a 200% increase in the number of active Webflow e-commerce websites from 2020 (1,598) to 2021 (4,795). This slightly grew by 67.1256% in 2022 (8,012) and regained traction in 2023 with a 149.27% increase (11,950). Overall, this translates to an average annual growth rate of 138.80% from 2020 to 2023.

7. There has been a 647.81% increase in Webflow e-commerce websites in the last three years.

Based on data from Store Leads, there is a 647.81% increase in e-commerce websites made from Webflow from 2020 to 2023. There were 1,598 active Webflow e-commerce websites for the year 2020. This jumped to 11,950 active Webflow e-commerce websites at the end of 2023.

8. There are 12,501 active Webflow e-commerce websites as of Q2 2024.

Store Leads revealed that there are 12,501 e-commerce websites made from Webflow as of the second quarter of 2024 (April 2024). This was up by 25.73% year-on-year for the same period in 2023. There were only 9,943 Webflow ecommerce websites in the second quarter of 2023.

9. 11% of all active Webflow ecommerce websites are under the Business and Industrial industries.

The Business and Industrial industries take the lead among active Webflow ecommerce websites. There are 1,377 ecommerce websites made from Webflow that sell Business and Industrial products as of April 2024.

This is immediately followed by Webflow ecommerce websites with Internet products (1,252) at 10% and Computer products (825) at 6.6%. The least number of Webflow ecommerce websites are engaged in Books & Literature (90).

10. 59.9% of all active Webflow ecommerce websites in Q2 2024 originate from the United States.

The United States dominates the source of active Webflow ecommerce websites in the world at 59.9% (7,487) as of April 2024. The United Kingdom takes the second lead with 819 stores or 6.6%. Canada and Australia take the 3rd and 4th spot at 4.1% (508) and 3.8% (476), respectively. Spain is at the bottom of the list with 95 active Webflow e-commerce websites.


Webflow Statistics 2024_Annual Growth Rate Active Websites

11. Webflow has over 45,000 paying customers. 

Webflow was introduced to the world years ago. After its beta, over 10,000 people signed up.  Behind the scenes, things weren’t looking so good. All the people had left their previous jobs and had no substantial income. 

Today, they’ve amassed more than 45,000 paying clients, including freelancers, firms, product designers, marketing groups, business owners, and even individuals creating entire software products from scratch.

12.  Webflow has 3.5 million users worldwide. 

Webflow has a user base of more than 3.5 million, according to its website. Over 100,000 clients use Webflow to create their highly visited external and essential internal websites across 190 countries.

13. Each month, Webflow receives around 4 million visitors.  

Are you looking for a modern approach to web development? If yes, this website builder should be on your list.   

Webflow is the product of an innovative vision approved by 4 million visitors.

As a website builder, it enables designers to create excellent, bespoke websites on a visual canvas that requires no coding! You can choose whether to make a website from scratch or start with one of their attractive templates.

However, it is crucial to note that even though it doesn’t involve coding, it does require particular technical knowledge of how websites are formed on the front end.

Still, it has a superb template selection suited for eCommerce and web content.

If you’re interested, I’ll teach you how to install Webflow. 

How to install Webflow:

Installing Webflow is super easy! Follow my steps, and you’ll have everything set up in less than 5 minutes. Pinky promise!

Step 1: Go to Webflow’s website.

Step 2: Click the ‘Get started — it’s “free” button.

Step 3: Answer several questions about your role and business.

In this section, you’ll be guided into instructions (sections 1 and 2) to guide you into making your long-desired website.

Step 4: It’s time to get the ball rolling.

Feel free to unleash your hidden creativity in this step. Your website is a reflection of you, so make it a hit!

If you’re unfamiliar with website development, Webflow’s video lessons, blogs, and showcases will get you back up and running. They will provide you with the knowledge, ideas, and motivation to thrive with Webflow — and as a business.

Go on! What are you waiting for?

14. In 2013, Webflow did its first fundraiser, raising $2.9 million. 

$2.9 million was raised for Webflow’s seed round in 2013. With the second round of funding of $72 million in 2019, Webflow was valued at more than $350 million. In the six years separating these two rounds, Team Webflow developed a successful, self-sustaining, cash-flow-positive business.

In 2021 Webflow announced to raise another $140 million at a $2.1 billion valuation. 

Webflow Fundraising

15. Webflow is valued at $2.1 billion in their latest fundraise in 2021

16. Roughly 230,000 websites use Webflow.

Only 0.6% of websites on the entire internet and 0.9% of CMS-using websites are now powered by Webflow, according to W3Techs. 

17. Webflow is the 2nd most popular Content Management System in Anguilla.

18.  Webflow is the 3rd most popular Content Management System in Somalia.

19.  Webflow is the 6th most popular Content Management System in Micronesia.

20. Over 3,500,000 designers and teams use Webflow to build, collaborate on, and scale amazing websites in a completely visual canvas.

More than 3,500,000 designers and teams use Webflow to build, collaborate, and scale amazing websites without requiring code.

21. Every month, Webflow hosting processes approximately 4.1 billion page views.

Over 4.1 billion page views are handled by Webflow hosting each month. More than and combined that is.

22. Webflow has over 1,000 business, portfolio, and blog templates!

Webflow stands out in design, despite not being the cheapest or easiest platform. You can tweak everything without knowing how to code, giving it a sophisticated feel without making it inaccessible.

The templates are well-designed, mobile-friendly, and suitable for various sectors. Webflow’s functionalities, on the other hand, are limited, and you may need to rely on third-party integrations.

Things you should know about Webflow Templates:

  • The templates can be filtered by business, category, style, feature, and type, making locating a template that matches your requirements quick.
  • Webflow’s templates are all responsive for the users! Each template briefly explains what type of site it’s best suited for and what design options you have.

23. For each customer you refer to Webflow, you will receive 50% of all payments for the next 12 months.

Accepted affiliates can earn 50% of all payments for a full year through the Webflow affiliate program for each customer they introduce. The program is available to writers, educators, entrepreneurs, creators, and more, and there are no restrictions on how much you can make.

24. Webflow has 400+ incredibly amazing team members!

Webflow is at the vanguard of a wave of specialized start-ups trying to transform how businesses develop their online presence with 400+ team members and 3.5+ million users. The creators of Webflow recognized a chance to do something fresh and sought to lessen the burden of needing to learn code.

25. Webflow has a combined total of 442 reviews online posted on various social media platforms and websites as of July 6, 2023.

There were 235 reviews about Webflow posted on Facebook in 2020. It is a big number if you compare it to the reviews on Glassdoor, which was only 27 last June 1, 2022; on Trustradius, which was 45 last 2022 and 49 this July 2023.; and 86 in Trustpilot. Overall, these reviews total 442 in all.

Webflow Statistics 2023 – 55 Key Figures You Must Know

26. Interestingly, 48% of those who posted reviews on TrustPilot only gave Webflow a 1-star rating.

Webflow received an overall poor rating in Trustpilot where 86 reviews about it could be found. This rating was derived by appropriating a certain number of stars to reflect the quality of a company’s product or service. Webflow received a total of 2.2 stars.

Of the 86 reviews as of July 6, 2023, 25% gave a 5 star, 5% gave a 4 star, 7% gave a 3 star, 15% gave a 2 star, and and 48% gave a 1 star. These ratings are totally in reverse to the review Webflow received in Trustradius where it received a score of 8.8 over 10 with a 4.5 star rating.

27. Webflow offers 2 different plans.

You can create your site for free and take as much time as you need, but your account will stay in trial mode. (That’s right, there’s no trial period here.) And then, when you’re ready to conquer the online world, purchase a plan for extra pages and a personalized domain. Make sure to get a plan suited to your needs!

28. Webflow followers on LinkedIn increased by 11.13% in the last eight months

In 2022, Webflow had 128,837 followers on LinkedIn. Their current number of followers was 143,176 including 986 employees as of July 6, 2023.

29. Webflow’s LinkedIn account showed an 8.95% increase in the number of its member-employees.

LinkedIn, the professional social media platform, indicated that Webflow had 905 employees in 2022. This number increased minimally in the past months by 8.95%, totaling 986 employees as of July 6, 2023.

30. Webflow followers on Twitter increased by 1004.1% in three months in 2023.

Webflow followers on Twitter increased from 12,200 in April 2023 to 134,700 in June 2023. Accordingly, this reflects the growing popularity of Webflow as a website builder in the past few months.

Forbes Advisor even ranked Webflow second to WordPress in an April 2023 review of the two website builders, pointing out that the former got a 3.5-star rating and the latter a 4-star rating.

Webflow Statistics 2023 – 55 Key Figures You Must Know2

31. Webflow is now the 18th most popular content management system (CMS) in the United States and the 19th most popular CMS globally, according to

Webflow’s market share of content management systems among website builders consistently remained small at .2% in 2019 to .9% in May 2022. According to Tooltester, Webflow’s small market share of content management systems is rather impressive as it continues to grow financially. The company falls four slots behind WordPress in ranking when it comes to market share.

32. Webflow is running on 9,943 active online stores as of June 30, 2023.

There are 9,943 active ecommerce websites made from the Webflow platform. This includes the 2,093 new ecommerce websites made from Webflow in the first half of 2023. Of that number, 1,020 were made in the first quarter of 2023 and 1,073 in the second quarter of 2023.

33. Online stores made from Webflow experienced historical growth in the first quarter of 2023 with a quarter-over-quarter increase of 13.6%.

For the first quarter of 2023, there was an increase of 13% in the number of online stores or ecommerce websites made from Webflow when compared to the same period in 2022. There were 561 online stores made from Webflow in the first quarter of 2022, which increased to 1,020 in the first quarter of 2023.

34. Webflow’s 1st quarter 2023 growth is a 129.15% increase from its 1st quarter 2017 data.

There were only 14 active online stores made from Webflow in the first quarter of 2017, which leaped to 1,020 after six years for the same period. The 2017 data increased very minimally in the first quarter of 2018 to 27 and only started having a big increase in the first quarter of 2019 to 173. This declined in the first quarter of 2020 to 134 and more than doubled in the first quarter of 2021 to 301. By the first quarter of 2022, Webflow stores were recorded at 561.

35. When it comes to social media usage of online stores made from Webflow, the majority or 52.6% use Instagram to engage with customers

Store Leads identified that the number one social media platform used by Webflow stores is Instagram, which comprises 52.6% or 5,234. Accordingly, these social media platforms were used by the owners of the ecommerce websites or online stores made from Webflow to engage with customers–whether for simple communication purposes or to lead them into purchasing the products they sell.

Webflow Statistics 2023 – 55 Key Figures You Must Know3

36. The top two social media platforms used by Webflow-made online stores are Facebook and LinkedIn

Accordingly, Instagram beat Facebook and LinkedIn among social media platforms used by Webflow-made ecommerce or online stores. Store Leads reported that there were only 14.4% or 1,429 Webflow-made online stores that use LinkedIn and 37.7% or 3,753 that use Facebook.

37. Snapchat is the least social media platform used by online stores made from Webflow, comprising only 0.03%

There were only three (3) Webflow-made online stores or ecommerce websites that use Snapchat to engage with their customers as of June 2023. Snapchat is ranked 10th among social media platforms for having a 0.03% usage by Webflow stores. This popular platform is preceded by Twitter (1,215), YouTube (983), TikTok (470), Pinterest (269), Facebook Group (75), and Yelp (39).

38. The majority or 59% of Webflow-made stores indicate their email address in their contact information.

Store Leads reported that 5,821 online stores made from Webflow or 59% of them have an email on their website. While 40% or 3,969 Webflow forms only provide their phone numbers for their contact information. A very minimal number of Webflow stores totaling 110 have a WhatsApp account and provide it as one of their contact information.

39. Business and industrial products are the leading items sold by Webflow-made stores, comprising 9.7%

When it comes to the industry a Webflow-made online store belongs to, a majority or 9.7% offer business and industrial products. This translates to 954 Webflow-made online stores and is followed by Internet products and Food and Drink products at 9.2% (911) and 6.4% (633), respectively.

40. Games and Toys and Hobbies are the two least types of products sold on Webflow-made stores.

Online stores made from Webflow that offer Gaming products or Games themselves, as well as, Toys and Hobbies are the least in the industry category, translating to 82 in total for each. These two industries are ranked 18th in the top industries by product, falling behind Pets and Animals at 93, and Science at 111.

Webflow stores for Travel (125), Autos and Vehicles (138), Finance (149), Jobs & Education (286), and Sports (313) come next.

Webflow-made websites selling products for Computers (614), Home and Garden (608), Arts & Entertainment (578), Beauty and Fitness (537), Apparel (502), People and Society (456), and Health (375) are within the top 10 industries Webflow-made stores belong to.

Webflow Statistics 2023 – 55 Key Figures You Must Know4

41. In mid 2023, 58.6% of e-commerce or online stores made from Webflow are owned by businesses located in the United States.

There are 5,688 Webflow-made stores owned by businesses based in the United States in 2022. This comprises 58.6% of all Webflow stores in the world. The country with the least number of Webflow stores is Spain with 78.

42. Webflow is 4x to 5x cheaper than hiring a web designer or web developer

According to Rakuten, renowned creator of Viber, their company saved thousands when they moved from WordPress to Webflow. This exodus took place when the company decided to redesign its website due to WordPress’ security and outage issues. The shift to Webflow enabled Rakuten to experience a 12.7% increase in page views, a 27.9% decline in bounce rates, a 9.5% increase in new users, and a 3.4% increase in page sessions.

43. Most of the Webflow stores or 47.4% (4,598) offer one to 9 different products.

Store Leads reported that 4,598 Webflow-made stores offer one to nine different products. This comprises a majority or 47.4% of all Webflow stores. A minority or 7% of Webflow stores are businesses that can afford to offer up to more than 250,000 products.

44. There are 47,811 installations made collectively on online stores or e-commerce websites made from Webflow involving 165 different software or computer applications.

Interestingly, Webflow-made stores collectively have made a total of 47,811 installations on their websites. These are third-party technologies—a total of 165 different software or computer applications—that help the business owner conduct a smooth purchasing process for their customers while managing the entire website.

45. 93.7% of Webflow-made stores use Apple Pay

When it comes to the brand of purchasing software used in Webflow-made stores, it was found that most or 93.7% use Apple Pay. This totals 9,093 stores.

Webflow Statistics 2023 – 55 Key Figures You Must Know5

46. Cloudfront CDN and Google Tag Manager rank 2nd and 3rd in the top technologies used in Webflow stores

Of the 165 different computer applications or software installed in Webflow-made stores, Cloudfront CDN and Google Tag Manager were found to be the 2nd and 3rd most commonly used. These were respectively recorded at 8,037 (82.8%) and 4,897 (50.5%) for all Webflow-made stores.

47. 37% of the stores that have switched to Webflow from March 2023 to June 2023 came from a Shopify platform.

According to a report from Store Leads, there were a total of 100 stores that moved to Webflow from various platforms over the last 100 days ending June 2023. Most of these online stores or 37% used to have a Shopify platform.

The rest came from Squarespace (22%), WooCommerce (18%), Wix (9%), and Custom Cart (9%). The least number of stores (1 each) came from Boutir, Odoo, Kajabi, and Square Online.

48. Webflow earns a recurring revenue from subscriptions of $100 million annually as of March 2022.

Webflow enjoys a $100 million annual recurring revenue from subscriptions as of March 2022. This includes income from 450,000 new websites for the same period.

49. As of March 16, 2022, Forbes reported that Webflow was valued at $4 billion at the time its revenue was reported at $100 million.

Webflow was valued at $4 billion on March 16, 2022 while it was reported to have a $100 million revenue. This is almost twice the company’s value a year earlier, which was at $2.1 billion. This value is the result of Webflow raising $120 million for its Series C round through the aid of the company’s investors Accel, CapitalG, and Y Combinator Continuity.

The other investors of Weblflow for its Series C funding round are Draper Associates and Silversmith Capital Partners. Y Combinator, Draper, and CapitalG also funded the company for its Series B round together with Rainfall Ventures.

50. Despite its market value, Weblow only had a 0.9% share of the market of content management systems as of May 2022.

When it comes to the market share of content management systems (CMS), Webflow was reported to have the least share in it at 0.9% as compared to WordPress, which has been constantly dominating the market (64.10%) since 2018. Other players in the CMS market are Shopify (6.40%), Wix (3.40%), and Squarespace (3.00%).

Webflow Statistics 2023 – 55 Key Figures You Must Know6

51. The number of Webflow employees increased annually by 31.64% on average since 2019 and by 159.74% in the last four years.

Webflow, awarded by the San Francisco Business Times and the Silicon Valley Business Journal as the Best Places To Work 2020, has been gaining more employees in the last five years alongside its business growth.

From 154 employees in 2019, Webflow’s manpower increased to 202 (31.17%) in 2020. Their employees increased year-on-year to 389 (92.57%) in 2021, 400 (2.83%) in 2022, and more than 600 this 2023. The average increase over the last four years (2019-2022) is 31.64%.

An increase of 159.74% is seen when comparing the data for 2022 to that of 2019. Overall, Webflow’s employees increased remarkably in a span of 10 years since it was founded in 2013.

52. In March 2022, there were 450,000 new Webflow websites created already.

This is a far cry from the total number of Webflow websites in 2020, which was recorded at 417,000; and in 2021, which was at 480,000. This reflects that the number of Webflow websites has been increasing rapidly each year.

53. Accordingly, the 480,000 Webflow websites got 10 billion visits monthly in 2021.

According to Webflow, one of the things they were grateful for in the year 2021 was having more than 480,000 websites made from their platform. The said websites, they highlighted, received more than 10,000,000,000 visits every month. Some of these websites include Bentley Creative, Abstract, Greta Music, Niccolo Miranda, White Board, and Map Box.

54. 25.28% of the 10 billion monthly visits experienced by Webflow-made websites in 2021 come from the United States

The United States generates most of the traffic experienced by Webflow-made websites in 2021, comprising 25.28% of it or 2,528,000,000 visits. While 5.82% of the said global traffic or 582,000,000 come from the United Kingdom (5.82%).

55. As of June 2023, the majaority or 61.54% of Webflow users are male

A report from Similar Web show that male users of Webflow dominate the market at 61.54% and female users comprise only 38.46% as of June 2023

Webflow Statistics 2023 – 55 Key Figures You Must Know7

56. The biggest increase in the number of active Webflow-made online stores occurred in 2018 at 573.53%

As of July 7, 2023, 5,738 active online stores made from Webflow are located in the United States. The increase in the number of active Webflow-made online stores in the said country has been steady over the last seven years.

The biggest year-on-year increase for Webflow-made online stores occured in 2018 when the record jumped to 229 from only 34 in 2017, comprising 573.53%.

The number of stores increased by 10.92% year-on-year in 2019 to 254, 70.87% year-on-year in 2020 to 434, 148.16% in 2021 to 1,077, and 124.80% in 2022 to 2,421. There are 1,289 new active stores as of the 2nd quarter of 2023 in the United States.

57. 37.73% of Webflow users belong to the 25 to 34 age bracket.

As to the age of Webflow users, the majority or 37.73% were found to be aged 25 to 34. While 22.42% belong are aged 18 to 24, 20.14% are aged 35 to 44, 10.64% are aged 45 to 54, 5.85% are aged 55 to 64, and 3.22% are aged 65 and above.

58. The number of Webflow customers increased to 200,000 in 2022, twice the number recorded for 2021.

Webflow has more than 100,00 customers in over 190 countries that resulted to 2 million users in 2020 and 1.5 new users in 2021. This totaled 3.5 million users in 2021. The number of webflow users almost doubled in 2022 with a recorded 200,000.

59. As of December 2022, Webflow has created 1,500 website templates

Data online reveal that Webflow had an available 1,500 templates by December 2022, which it offered for its customers to use in blogs, business websites, and online portfolios. The great thing about these templates is that all of them were code-free and customizable, as it remains today.

60. India, Canada, and France collectively contributed an average of 4.47% to the global Webflow website traffic in 2020

Visitors from India, Canada, and France also contributed to the total traffic experienced by Webflow websites, respectively registering at 5.72%, 3.88%, and 3.81%.

Webflow Statistics 2023 – 55 Key Figures You Must Know8

61. As of June 2023, the average visit duration in all Webflow-made websites is 7:31

Similarweb reported that visitors spent less time on Webflow-made websites based on data available this June 2023 compared to data seven months ago. November 2022 data showed visitors spent an average of eight minutes and seven seconds on Webflow-made websites. This is 36 seconds less than the June 2023 data of seven minutes and 31 seconds.

62. A bulk of these visitors use their desktop computers to access Webflow websites (79.38%).

Most of the visitors of Webflow-made websites use their desktop computers, comprising 79.38%. While only a small portion or 20.6% use their mobile phone or other gadgets.

63. YouTube is the number one social media platform driving traffic to Webflow’s website, comprising 56.41%

Similar Web highlighted in its June 2023 report that, when it comes to social network distribution, 56.41% of traffic to Webflow’s website comes from YouTube. This is seconded by LinkedIn at 9.79%.

While Twitter ranks third at 9.69%, Facebook fourth at 7.44%, WhatsApp at 4.25%, and others at 12.43%. Surprisingly, Facebook’s contributions to the Webflow website’s traffic is small despite having 91,000 followers on Facebook where posts have a total of 83,000 likes.

64. In the Philippines, Webflow is the 15th most popular website builder in terms of content management system.

Webflow has 248 customers in the Philippines, which is pretty small when compared to its customer base in the United States.

65. The maximum tech spend by Webflow Customers in the Philippines for their website is $2,000.

BuiltWith reported that the top two websites in the Philippines made from Webflow–Sulit.PH and PayMongo.Com–spend $2000 for the technical expenditures of their company, especially for their website.

Webflow Statistics 2023 – 55 Key Figures You Must Know9