How To Add eCommerce To Your Website – Ultimate Guide 2023 

As a business-minded person, I’m sure you want to widen your reach. So every day you wonder in what way you can do it and how to do it. I’m sure you ever wondered how to add eCommerce to your website as an option.

But you don’t have to keep wondering anymore since we made this article to help you answer your question about how to add eCommerce to your website.

The entire world is shifting online, with new habits forming to connect, make friends, job seekers, and buy anything online. Over the last three decades, internet shopping has grown from almost non-existent to a multibillion-dollar business.

Why sell online?

If you already have a website and want to sell online, you may follow in their footsteps. Obviously, you’ll need to invest in an established eCommerce platform to grow later, but integrating eCommerce into an existing website might be the first step in a larger entrepreneurial adventure.

Many consumers nowadays prefer the ease of online shopping, and catering to this might cause massive success for your company.

Here are five reasons your business should sell online.

1. You’ll see an immediate increase in sales.

Taking your business online can almost immediately solve this problem. Giving your consumers the option to shop online and have things delivered to their door provides them another reason to buy from you. It will display your website on Google, allowing you to reach even more clients.

When you sell online, you’ll access many clients who use the internet to locate the products they want and need. You may quickly raise your sales, customer intake, and client retention all at once.

2. You can improve your business marketing.

They often use the internet for the most successful kinds of marketing. That means having a website from which you can directly sell might be a major benefit. You can keep people coming in if you integrate your digital marketing with your website.

Selling online also aids in other forms of digital marketing. To reach more people, you may advertise things on social media and even make films and infographics.

3. It has the potential to increase customer retention.

Selling online improves client retention in a variety of ways. For starters, buyers who get interested in your company can peruse your whole product or service offering online. Provide a means for them to see everything you offer, and they’ll be even more captivated.

You may even increase client retention by providing them with a cause to return. Many online shops allow clients to create accounts and accumulate points for customer benefits. Customers that receive online incentives are more likely to return to your business in the future.

4. It has the potential to save you money.

Selling online may really help you decrease expenses in certain areas of your business, allowing you to improve your revenues even further.

Some firms only offer particular things online, so they just have to deal with shipping. You may also employ fulfillment centers to assist you with logistics.

5. It enables you in beating your competitors.

Taking your business online might also help you stand out from the crowd. Simply having a quick and simple online store will make consumers more likely to buy from you rather than your rivals.

Any edge you may gain over rival firms is positive, and selling online provides several benefits. It helps with marketing, makes you more accessible to clients, and may help you reach a larger market quickly.

How to add eCommerce to your website?

So you want to add a store to your website in order to sell your items, but how do you go about doing so?

There are a few options for your business, but they depend on the state of your website. Here are five methods for including an online store on your website.

1. Use plug-ins to integrate eCommerce into your existing website.

You’ve undoubtedly heard of plugins if you built your platform with a website builder like WordPress or Joomla. They include online form builders, analytics, SEO meta tags, payment gateways, and shopping carts‌ for your website.

This advice requires that your website software is up to date. Don’t forget to include an eCommerce plugin.

2. Add different options for online sales to your company’s website.

If your company’s website platform does not provide acceptable extensions for online retail, this is the best solution. You may create a separate online store with the same authentic design as your main website. Use this approach to provide a consistent user experience.

When adding eCommerce to a website, this is the greatest choice to consider, especially if your website cannot be modified or does not have an eCommerce extension.

3. Add eCommerce features to your existing website.

You may include eCommerce features like payment gateways and shopping carts but remember the best payment gateways are Paypal and Google Checkout. Customers may pick items and make purchases on an external website using this basic eCommerce capability.

4. Make use of the Shopify Buy Now button.

The Shopify button is the recommended option for small businesses that do not want or cannot afford to invest in a full-fledged internet shop. It’s also a good option if your product inventory is limited. We may add the Shopify button to websites created on platforms like WordPress, Tumblr, Squarespace, and nearly any self-hosted website.

To connect the button, copy, and paste the Shopify code into your website, then choose the items that are sold. We may tailor the button to any form of mobile device, including but not limited to smartphones, tablets, and so on.

5. Set up social media for eCommerce.

It comes as no surprise that the greatest eCommerce platforms are Facebook, Instagram, and Pinterest. They are just the most popular, giving them access to a broader audience.

However, in order to develop the channels through which to sell, you must be a trusted seller, and each platform has its own set of standards for trusted sellers.

Top three eCommerce solutions for any website

Besides everything mentioned above, there are three additional options that can be swiftly added to your website to transform it into an online store.

1. SnipCart

With Snipcart, you can add a shopping cart to any website, including desktop and mobile websites. It may integrate the shopping cart into any website, whether they built it with WordPress, an existing site, a SPA, or even a Jamstack project. 

2. ShopRocket

Shoprocket provides a similar service of adding a shopping cart to a website and promises to put up the selling option in 5 minutes or less. The concept is the same: they expected you to enter the offered code into your website or blog, link your social media accounts and marketplaces, and begin selling immediately.

3. Ecwid

Ecwid provides a free way to sell online. The business promises to build a website in a matter of minutes with no coding required. You will need to add photographs, content, selling choices, and social media connections to your website. So ‌this is more like building up the full internet selling platform. This may work if you cannot install a plugin or a button on your website to sell.

5 eCommerce Success & Sales Tips

You must learn how to sell online after you have eCommerce capabilities. Here are five tips for selling things online:

1. Make a plan for order fulfillment.

You must have these preparations in place so that when you sell online, you are not overwhelmed or unclear on how to process orders. You must establish critical facts such as:

• Rates and alternatives for shipping
• Materials for packaging
• Inventory control
• Return procedure

These are critical pieces of information that you must develop to ensure the success of your eCommerce business.

2. Advertise your online store.

You’re not finished with your website once you’ve included eCommerce. You must publicize your store and inform them they may buy your stuff.

You’ll want to identify which marketing methods are most effective for your company and will help you get the most consumers.

3. Pay attention to the user experience.

If you want visitors to visit your site and continue exploring your stuff, you must provide them with a fantastic experience. A poor user experience will cause a high bounce rate and an increase in abandoned carts.

Responsive design guarantees that your website adapts to the device being used by the user, from tablets to smartphones. 

4. Test everything.

The first version of your eCommerce site will be inadequate. You don’t want to establish your site and then forget about it since there’s always a potential for improvement. You must continue to test different features on your site to ensure that you are providing the best experience to your viewers.

Testing these various features can help guarantee that when you add a shop to your website, you’re providing your audience with the finest possible eCommerce experience.

5. Make certain that your eCommerce site is SEO-friendly.

Whether you integrate eCommerce into your existing website or create a new eCommerce site, you verify everything is SEO-friendly. If your eCommerce site isn’t SEO-friendly, you won’t appear in search results, and customers won’t be able to locate your items.

Wrap Up

You can master online shopping without spending a fortune. If your company already has a website that you are completely satisfied with, you may convert it to an eCommerce website using one of the ways described. This will boost your chances of increasing sales and conversions.

FAQ

Why add eCommerce to my website?

Having your own eCommerce website allows you to have a better understanding of your clients. This includes demographic information such as their location, as well as how they discovered your website and learned about you. You may study their online behavior, such as what they looked at and the path they followed to buy from you.

Is it hard to add eCommerce to my website?

The answer is no. You have different options which you can choose from and select what is the easiest for you to follow, and you can easily put eCommerce on your website. It doesn’t have to be so difficult if you really want your business to grow, and I’m sure you’ll do everything to make it grow.