Best Tourism Websites of 2025 | 24 Examples

1. Vela Nordic

https://velanordic.com/

Let’s start with their quote: “Let’s discover the Nordic and Arctic together, all it’s wonders and great infinities.” I love it. This website is a true winner, as it has a slick design but communicates the right information at. thesame time. The color scheme just matches perfectly with the aesthetic of the design. Check it out now!

Things we love about this web design

• Powerful images
• Great copywriting
• Clean design

2. Grand Forest

https://www.grand-forest.gr/

Oh yes, I love this website. The design is very modern and sophisticated. The slideshow of their landscape can easily make your jaw drop and get you excited. The font and color scheme just blends perfectly, creating perfect well-polished website design. Awesome!

Things we love about this web design

• Nice color scheme
• Nice shapes
• Clear call to action

3. Story Scape Travel

https://storyscapetravel.co.za/

I like how this website chose a color scheme and used it throughout the entire design. On top of that, the pictures are simply amazing. When you’re building a tourism orientated website, make sure to invest in great images like these. I just love every elements on the website, very creative and fun. Well done!

Things we love about this web design

• Nice color scheme
• Clear call to actions throughout the website
• Professional photography

4. Michael Tours

https://michaeltours.com/

This is one of the most professional and clean websites I’ve seen in the tourism sector. The typography throughout this design is spot on, and is used well with lots of white space. I also love the copy on the site that is very enticing and helpful if you really want to go on a tour. Great job!

Things we love about this web design

• Big and bold images
• Clcean design
• Great typography

5. Mary Wright

https://marywrighttravel.com/

Yes, I like this one. Although it’s a completely different design than the others ones in this list, it’s one you should definitely check out. It’s filled with call to actions and colourful content items. Inspiring design! Colorful design is like a feast to the eyes and it can easily bring potential customers to your website.

Things we love about this web design

• Inspiring design
• Lots of colours
• Nice call to action buttons

6. Snorkel Shell Island

https://www.snorkelshellisland.com/

Kids and kids at heart will definitely love this website. What a cool website! Their background video instantly tells you what they’re about. The shapes, the images, very appealing. Every element on the website just matches well with each other and creates a great aesthetic for the website. Definitely a must-see!

Things we love about this web design

• Nice image shapes
• Clear background ideo
• Long homepage

7. Madeira Happy Tours

https://www.madeirahappytours.com/

I like how to website instantly captures the attention of the visitor with 3 different sorts of tours. It’s interesting to see how they draw you into the offer pages. Nice approach! Another thing I love from the design is the easy navigation of the page, which is a big plus point. Make sure to check it out now!

Things we love about this web design

• Nice conversion strategy
• Cool design
• Very conversion focused

8. Iceland Tours

https://www.icelandtours.is/

Love this one! This beauty of a tourism website is one of the examples which I find very inspiring. The left side of the screen features inspiring images, while the right side is solely focused on helping you to book tours. Well done!

Things we love about this web design

• Nice images
• Cool conversion strategy
• Nice offer pages

9.Aguas de Ibiza 

https://aguasdeibiza.com/

What I love about this website is the luxurious vibe that gives great energy to the visitors of the website. The whole scenery on the slideshows can easily attract the attention of visitors and make them to stay longer. Every element on the website just exudes sophistication, so make sure to check it out now.

Things we love about this web design

• Elegant web design 
• Great copywriting
• Very clear call to action button

10. Whale Watching Sydney

https://www.whalewatchingsydney.com.au

Want to see an example which leverages video to convert visitors into customers within 5 seconds? Oh yes – check this one out! I love their background video combined with a clear call to action above the fold Well done! I love the neat and clean look of the website. Check it out now!

Things we love about this web design

• Epic background video
• Nice menue structure
• Nice booking feature

11. Thrillophilia

https://thrillophilia.com

Thrillophilia’s website impresses with its fantastic design! Cleverly incorporating subtle calls to action seamlessly into the layout, they’ve created a user-friendly experience. The softened corners of image shapes add a welcoming touch, making navigation both simple and fascinating. A standout example of effective and user-centric web design!

Things we love about this web design

• Nice image shapes
• Amazing design
• Conversion focused in a subtle way

12. Tofino Resort

URL: https://tofinoresortandmarina.com/

Tofino Resort is as spotless as it possibly can be. The homepage employs a unified color scheme and includes some incredible images. I adore the font and tagline they chose for it. Their website has some cool scrolling animations that make everything look and feel “just right.” Well done!

Things we love about this web design

• Amazing typography
• Clean design
• Nice backgrounds throughout the entire website

13. Silo Ridge

URL: https://siloridge.com/

This website knows how display its services engagingly. As a result, visitors are interested and would want to see the whole thing. I suggest visiting this one if you want to learn more about modern approaches. The use of visuals are great, paired with informative texts that’ll help you know what you require. 

Things we love about this web design

• Engaging background video
• Minimalistic design
• Elegant style

14.  Aguas De Ibiza

URL: https://aguasdeibiza.com/

Aguas De Ibiza’s website is heavenly right from the homepage. I love how lively the atmosphere is. The designer did such a great job of choosing images that offer a sense of warmth, urging you to book a vacation immediately. Visit this one if you like friendly interfaces and atmospheres. 

Things we love about this web design

• Incredible background video
• Lots of white spaces
• Clear yet subtle call to actions

15. Espacio Waikiki

URL: https://www.espaciowaikiki.com/

Espacio Waikiki did a fantastic job of showcasing the beauty of their hotel using a video background. The visuals perfectly conveyed the brand. Furthermore, I appreciate how well the “reserve” button blends into their color scheme. Nice outcome overall!

Things we love about this web design

• Minimal yet powerful design
• Incredible background video
• Luxurious design

16. Costeno Beach

URL: https://www.costenobeach.com/

One of the happiest hotel website examples I’ve ever seen is Costeno Beach, with its warm welcome video, exciting events, and fantastic dorms. Because the designer did a great job of bringing holiday vibes to their visitors, everything feels good. You will undoubtedly feel as though you have already arrived in paradise after viewing the landing page. Outstanding work!

Things we love about this web design

• Nice video
• Clear call to actions
• Awesome color scheme

17. Tofino Resort

URL: https://tofinoresortandmarina.com/

Tofino Resort is as spotless as it possibly can be. The homepage employs a unified color scheme and includes some incredible images. I adore the font and tagline they chose for it. Their website has some cool scrolling animations that make everything look and feel “just right.” Well done!

Things we love about this web design

• Amazing typography
• Clean design
• Nice backgrounds throughout the entire website

18. Belmond

URL: https://www.belmond.com/

Belmond’s website displayed a strong booking feature above the fold, along with grand video backgrounds and stylish typography.  How amazing is that! Every page looks modern and well-thought-out. Visit this website if you want to witness something amazing. 

Things we love about this web design

• Nice background video
• Slick design
• Clear booking bar above the fold

19. Casa Angelina

URL: https://www.casangelina.com/

This website truly feels like a work of art. The typography is absolutely stunning and eye-catching. You’ll also find some cute scrolling animations and lovely images as you scroll down. The designers are definitely skilled in their field. Outstanding work. Click the link to learn more about their services! 

Things we love about this web design

• Incredible pictures
• Lots of whitespaces 
• The website contains a nice looking floating call to action bar 

BONUS – Here is my favorite template

Tourism Template

URL: https://mycodelesswebsite.com/try-theme/resort

Why this is such a great template:

• Clean design, great to turn visitors into customers
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

Checklist: 5 ways to make your tourism website beautiful and highly converting

1. Design mobile first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your tourism business.

When designing your website, think about the mobile design before you build your desktop website.

2. Whitespace is king

Remember the last time you read a book which had:

• Long sentences
• Never ending paragraphs
• A small font size
• No images

Did you like it? Probably not.

Give your visitors a pleasant user experience and use lots of ‘breath’ throughout your design.

Just like your paragraphs shouldn’t be too long, add some whitespace between each block of your website.

Your visitors need small breaks when scrolling down your website.

It helps your visitors to absorb information and it gives a clean look to your website.

3. Don’t break the 5 second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

4. Showcase your work with great images

When you’re hiring someone to do something which is important to you, you want to make sure they do it right.

And sure, they can tell you they’re the best at what they do. But wouldn’t it be better to see some proof?

Your visitors think just like this. That’s why you need to establish social proof by showcasing previous tours with great images and videos.

When it comes to creating social proof, more is better. This goes for the entire tourism industry.

5. Watch people using your website without telling them what do do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behaviour:

• Did they follow the steps you expected them to?
• Did your website load fast enough?
• Was everything clear to them?

Growth hacking: 3 powerful strategies to promote your tourism website

1. Use paid advertising

Yes. This one is super obvious. But when used well this can be the biggest source of quick growth for your business. Let’s say every client brings you $100 in profit. And let’s say 1 out of every 100 clients becomes a client. That means you’re allowed to spend $1 to acquire a website visitor.

Now let’s say you’re running Facebook ads and you only pay $0.60 for a visitor.

That means you’re profiting $0.40 on every person who visits your website. I’d say, start spending on paid advertising!

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

3. Target hot traffic with retargeting ads

Imagine.

A potential client is looking for a tour and stumbled upon your website. But after scrolling through your website for 30 seconds, he or she got a phone call from a friend. After calling for 20 minutes they forgot about your website and they close down their computer.

Auch.

That’s why I use retargeting advertisements to bring back these lost leads.

This will enable you to display advertisements to people who visited your website.

Just install a Facebook pixel on your website to target all your website visitors with an advertisement on Facebook or Instagram.

FAQ

What makes a good tourism website?

A tour operator design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a tourism website?

1. Analyze the best examples on this page
   
2. Make notes of what you like – and what you don’t like
   
3. Design your own site with this drag & drop website builder 
4. Publish your website with our recommended hosting platform.

How much does a tourism website cost?

A web designer will charge anywhere between $2500 and $4000 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a tourism website?

Your website will need at least the following pages: ‘Home, About us, Contact, Tour overview. To create trust with your visitor it’s important to show lots of pictures of your products.