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Best Shoes Websites of 2024 | 35 Examples
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👋 How I curated this list
Welcome friendly stranger! You’re looking for some inspiring website examples. You found the right page.
About me
My name is Ralph de Groot. I’m the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
How I curated this list
Once a year I collect 500 website examples to create/update this article. I create a shortlist which I send to my team of web designers. Together, we vote to determine the order of this list.
Next to that, I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.
Home » Blogs » Website Examples »
Best Shoes Websites
- Converse
- Nike
- Nelson made
- VANS
- Extra Butter
- Allen Edmunds
- Flightclub
- Tip Top Shoes
- The Reformation
- Ruthie Davis
- Naturino
- Shoe Warehouse
- Platypus
- A. Emery
- Tony Bianco
- Blundstore
- Merrell
- SeaVees
- Sabah
- Teva
- Rothy’s
- Asics
- Kane
- On Cloud 5
- OOFOS
- Rebecca Allen
- Chelsea Paris
- Birkenstock
- Crocs
- Clarks
- Timberland
- Sorel
- Hunter
1. Converse
URL: https://www.converse.com/ie/en/go?lang=en_IE
Converse is a website that markets shoe products and accessories. This website contains a product review blog, a promotional film, a performance report, and other shoe-related articles. The web design is easy on the eyes, so you won’t feel overwhelmed here despite the details presented.
What you can learn from this great shoes store website design
- Great color scheme
- Unique design
- Great focus on conversion by displaying coupon codes
🚀 Here's the website builder I recommend to replicate this website
2. Nike
Nike’s website is loaded with active people photos wearing their products. Their branding, after all, is all about prompt action in Sports or daily activities. Using a black-and-white theme, the website maintains consistency with their brand colors while giving more emphasis on the photos it contain. They also use their recent TV commercial above the fold, which is interesting to watch.
What you can learn from this great shoes website design
- Strong branding
- Lots of people and product photos
- Clean layout and organized content
🚀 Here's the website builder I recommend to replicate this website
3. Nelson Made
URL: https://nelsonmade.com.au/
Elegant is the first word that comes to mind upon browsing Nelson Made’s website. They have a unique photo above the fold of white-colored shoes against a black background. Scrolling down, one finds black-and-white pictures of models in formal wear showcasing their products. Surely, one easily gets the drift of the perfect occasion their shoes are for! Regarded as “The Modern Shoemakers” by Vogue, the website highlights publishing companies they are featured in along with reviews.
What you can learn from this great shoe website design
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Breathtaking design
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Use of social proofs
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Simple layout and navigation
🚀 Here's the website builder I recommend to replicate this website
4. Vans
URL: https://www.vans.com
The Vans website opens with a pop-up window offering a hefty discount for visitors who join their family club. It’s an attractive lead magnet and a good way to promote products for the whole family. The website is minimalist in design, with lots of white areas and contents segregated into categories represented by interesting photos. A nice area of the content is a feature on member-submitted content, which are photos and videos showing customers wearing their brand.
What you can learn from this great shoes website design
- Member-submitted content for community building and brand loyalty
- Minimalist design
- Simple but organized navigation
🚀 Here's the website builder I recommend to replicate this website
5. Extra Butter
URL: https://shop.extrabutterny.com/
Extra Butter is a high-end, forward-thinking New York boutique and independent lifestyle brand. The design of the website is very modern and trendy. I love the bold images they placed as the attention-grabber of the page which works really well. Come and see what a unique website design should look like!
What you can learn from this great shoes store website design
- Very unique design
- The design gives a luxurious feeling
- Lots of whitespace which makes the design easy on the eyes
🚀 Here's the website builder I recommend to replicate this website
6. Allen Edmunds
URL: https://www.allenedmonds.com/
Bring added refinement to every family dinner, wedding, and formal occasion this season—and all year round—with Allen Edmunds’ sharpest oxfords, loafers, and brogues in the most sophisticated materials. This website is easy to understand because of its white spaces and awesome design of the page. You won’t have any problems shipping here!
What you can learn from this great shoes store website design
- Great big images
- Lots of whitespaces
- Great color scheme
🚀 Here's the website builder I recommend to replicate this website
7. Flightclub
URL: https://www.flightclub.com/
Flight Club has developed from a one-stop sneaker destination to a cultural hub for sneaker fans and novices alike, carrying the rarest exclusives and valuable sneakers. They have a great style to approach you into buying. They also have a clear call to action, so you can follow them on every social media account. Go!
What you can learn from this great shoes store website design
- Great style
- Clear call to actions
- Great look and feel
🚀 Here's the website builder I recommend to replicate this website
8. Tip Top Shoes
You will enjoy shopping at Tip Top Shoes because they have an engaging background video combined with clear images for you to explore. I love the slick and neat design of the website which makes it look visually pleasing and very inviting to navigate. Click the link to learn more about the brand and more!
What you can learn from this great shoes store website design
- Engaging background video
- Clear images
- Lots of whitespaces
🚀 Here's the website builder I recommend to replicate this website
9. The Reformation
URL: https://www.thereformation.com/
In 2009, Reformation began selling antique clothing from a small Los Angeles storefront. They create effortless silhouettes that celebrate the feminine shape and pioneer ecological processes while concentrating on people and progress. You can check out this website to learn more about unique images and great color schemes! This is also a great website to empower women. Well done!
What you can learn from this shoes store website design
- Unique images
- Great color scheme
- Great tone of voice
🚀 Here's the website builder I recommend to replicate this website
10. Ruthie Davis
Ruthie Davis offers a lifestyle that embraces the brand DNA that has been so painstakingly built over the years: to stand out, stand strong, and stand tall, to set trends while remaining ageless. On this website, you’ll learn about elegant branding ad unique dark design. I love the black background which gives emphasis to the image in the middle. Nice!
What you can learn from this great shoes store website design
- Unique dark design
- Elegant branding
- Great look and feel
🚀 Here's the website builder I recommend to replicate this website
11. Naturino
URL: https://www.thenaturinooutlet.com/
You’ll love how Naturino has a simple yet elegant design with many white spaces. Simplicity in website design does not always imply a minimalist design approach. Remove unnecessary elements from the design, content, and code for simple web pages. I also adore the soft color palette of the website which matches their branding well. Great job!
What you can learn from this great shoes store website design
- Simple yet elegant design
- Lots of whitespaces
- Great light color scheme
🚀 Here's the website builder I recommend to replicate this website
12. Shoe Warehouse
URL: https://shoewarehouse.com.au/
Shoe Warehouse is a really one-of-a-kind online shopping experience for shoe enthusiasts. The pop of colors all over the website is just something that will excite the eyes of the visitors. Another great thing about the design is the organized and neat layout of images which are a great feast to the eyes. Awesome!
What you can learn from this great shoes store website design
- Colorful images
- Unique color scheme
- Great amount of whitespace between the products
🚀 Here's the website builder I recommend to replicate this website
13. Platypuss
URL: https://www.platypusshoes.com.au/
Platypuss has the freshest footwear from all the major brands. Come and learn from its unique design angle, which focuses on social proof! You’ll love the fresh and unique vibe of the design. I love everything about this website. This is the best shop to explore shoes and other stuff. Click the link to learn more about them Happy shopping!
What you can learn from this great shoes store website design
- Unique design
- The design has a unique angle that focuses on social proof
- Great colorful images
🚀 Here's the website builder I recommend to replicate this website
14. A. Emery
URL: https://aemery.com/
A. Emery’s website literally maximizes the adage, “a photo is worth a thousand words”. The website contains purely closeup photos of their latest product and full-body shots of a model wearing them. The vivid pictures combine earthen and muted tones giving the website a very relaxing yet fashionable vibe. The only text or copy in the website are menu links and an invitation to their newsletter at the footer.
What you can learn from this great shoes website design
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Very simple but visually appealing design
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Straightforward content
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Uses lead magnet
🚀 Here's the website builder I recommend to replicate this website
15. Tony Bianco
URL: https://www.tonybianco.com/
Tony Bianco has a website that also maximizes the elegance o black and white photos and videos. Their wall to wall black and white video above the fold is used to convey remaining products on stock that are put on sale, which is what the message overlayed on it says. Scrolling down, one finds more items on sale—an image slider of product photos in black and white highlighted by CTA buttons and copywriting colored in red for emphasis. With a minimalist design, the rest of the content is similarly presented with lovely product photos, CTA buttons, and enticing copywriting.
What you can learn from this great shoes website design
- Beautiful visuals
- Use of color for visual hierarchy
- Ample CTA buttons placed strategically
🚀 Here's the website builder I recommend to replicate this website
16. Blundstone
URL: https://www.blundstone.com/
Blundstone is a good example of a blue-themed website. It uses several hues of blues that are even consistently seen in the photos. The typography is all colored blue except those overlayed above photos. The CTA buttons are placed generously throughout the layout and some are even in red for visual hierarchy. With nice mouseover features, product photos are accompanied by customer rating and individually has a scroller that shows different angles of the product.
What you can learn from this great shoes website design
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Interactive content
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Ample CTA buttons
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Consistent use of brand color (blue) in the content and visuals
🚀 Here's the website builder I recommend to replicate this website
17. Merrell
Merrell’s website has a very colorful animated photo presentation above the fold. It is accompanied by a powerful message and a CTA button for more information. This visual is contrasted by generous white spaces seen throughout the website’s trendy layout, giving an overall attrctive design. The website uses orange to highlight important information such as a sale and a special featured article.
What you can learn from this great shoes website design
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Use of color for visual hierarchy
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Minimalist design and trendy layout
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Very attractive animation above the fold
🚀 Here's the website builder I recommend to replicate this website
18. SeaVees
SeaVees uses its brand color ash blue throughout the website’s design—from typography to photos and graphics. This is also another example of a website with minimalist layout as it uses more photos than text presented in a neat manner. The website uses cute mouseover effects for photos, provides accessibility options, and an expandable content feature for featured Instagram photos of customers mentioning their account handle.
What you can learn from this great shoe website design
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Minimalist layout
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Strong branding
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User-friendly features
🚀 Here's the website builder I recommend to replicate this website
19. Sabah
Sabah has a lively and playful website thanks to the many mouseover and animated text effects it is equipped with. The most attractive of these special effects is their CTA buttons that appear when the mouseovers over an image. Next, are the big, color photos tiled throughout the layout leading to different sections of the website. They even have interesting photos showcasing how their products are handmade and highlight social media platform content.
What you can learn from this great shoes website design
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Lots of vibrant photos
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Interactive features and content
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Playful vibe
🚀 Here's the website builder I recommend to replicate this website
20. Teva
Teva’s website is straightforward and easy to navigate. Finding products is made easy at the onset with a search feature along the menu. While finding the product is quick with its store locator feature above the menu. A feedback form button is visible since it floats while scrolling and uses a dominant color. The website uses nice photos above the fold accompanied by compelling message and a CTA button to purchase their product. The layout is unconventional but orderly, giving focus to particular products and allowing customers to choose accordingly.
What you can learn from this great shoes website design
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User-friendly and user-focused features
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Easy to navigate content
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Use of color for visual hierarchy
🚀 Here's the website builder I recommend to replicate this website
21. Rothy’s
URL: https://rothys.com/
Rothy’s uses rounded, easy-to-read typography for its minimal yet compelling copywriting. It complements their vibrant photos and makes intriguing special content, such as a blog on their backstory as a renowned company advocating environmental sustainability. There are ample white spaces between the huge photos, making it balanced and easy on the eyes. Their products are organized accordingly and accessible through their dropdown menu, which comes with nice pictures, too.
What you can learn from this great shoes website design
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Easy-to-navigate
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Nice typography
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Organized navigation and attractive menu
🚀 Here's the website builder I recommend to replicate this website
22. Asics
Asics is Japan’s renowned active footwear for all ages and gender. Their website has a homey feel to it mainly due to the soft-toned colors that are gradients of pinks to grays for photo backgrounds. Their brand color of blue is a nice contrast used for CTA buttons, copywriting, and section backgorunds. Overall, the website is visually appealing and clean. Products are easy to view through an image scroller or according to category.
What you can learn from this great shoes website design
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Well-organized content
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Appealing visuals
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Strong branding
🚀 Here's the website builder I recommend to replicate this website
23. Kane
URL: https://kanefootwear.com/
Kane is the first website in this listing that I’ve encountered using a family photo above the fold. The picture is accompanied by powerful messaging for their new product line. The copywriting used throughout the website is short, at times one-worded, but powerful. It’s as unique as the photos used in the rest of the website which are mostly group photos, of kids, and even a doctor for credibility on their product’s health benefit. Product reviews from various publications are highlighted in the design and form part of its interesting content.
What you can learn from this great shoes website design
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Well-planned visuals and content
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Powerful copywriting
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Use of social proofs and lead magnets
🚀 Here's the website builder I recommend to replicate this website
24. On Cloud 5
URL: https://www.on.com/
On Cloud 5’s website sure has an unconventional but trendy layout. To begin with, they have a dramatic full-page photo above the fold of a runner in motion taken from a worm’s eyeview. This photo is accompanied by powerful messaging and CTA buttons to purchase the product or other items. Floating above this photo is a pastel yellow menu that joins the visitor while scrolling down the page. The products are presented accordingly—by category, by activity, by product line, and by new products—mostly through image sliders. Finding what one needs is so easy!
What you can learn from this great shoes website design
- Easy to navigate
- User-friendly and interactive features
- Professional design
🚀 Here's the website builder I recommend to replicate this website
25. OOFOS
The OOFOS website has a fresh feel to it. It uses muted colors of gray paired with generous white spaces and tinges of pastel green for important content. The website also has nice features such as browser notifications, customer ratings for products, a newsletter sign-up form, and a very interesting dropdown menu. Plus, clicking the “Quick View” CTA button for products offers leads to a popup window with zoom feature for photos, pricing, color options, and complete information. Very informative and easy to choose!
What you can learn from this great shoes website design
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Use of color for visual hierarchy
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Lots of user-friendly and user-focused features
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Use of social proofs and lead magnets
🚀 Here's the website builder I recommend to replicate this website
26. Rebecca Allen
URL: https://rebecca-allen.com/
Rebecca Allen’s website has a very unique and tempting lead magnet on page load. A pop-up window with an interactive wheel of fortune opens. It contains various offers including a $500 shopping spree voucher for grabs once a visitor signs up to their newsletter. Surely, most visitors won’t miss this great opportunity. Design wise, the website has beautiful photos including close-up shots of products that are given more focus thanks to plenty white spaces surrounding it.
What you can learn from this great shoes website design
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Very enticing lead magnets in place
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Generous white spaces
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Appealing visuals
🚀 Here's the website builder I recommend to replicate this website
27. Chelsea Paris
URL: https://chelseaparis.com/
Chelsea Paris is a renowned luxury, handcrafted, European footwear founded by African-born designer Theresa Ebagua. What I like about the website’s minimalist layout are the macro shots of the products that show the detail put in each creation. Brand color (green-blue) is used consistently throughout the website, especially for headers, CTA buttons, and backgrounds.
What you can learn from this great shoe website design
- Professionally-taken photographs
- Strong branding
- Minimalist layout
🚀 Here's the website builder I recommend to replicate this website
28. Birkenstock
URL: https://www.birkenstock.com
Birkenstock has a white-themed website suitable for its bright and lovely photos. They have an attractive product photo above the fold that is accompanied by a powerful message. The website has a chatbot feature, as well as, a favorites icon to make it easy to locate products for future purchase. The company particularly highlights is newsletter throughout the design beginning with a text header highlighted in blue background just below the menu. While a boxed blue area near the bottom of the page highlights subscription benefits.
What you can learn from this great shoes website design
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Attractive photos
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User-friendly and user-focused features
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Use of lead magnets
🚀 Here's the website builder I recommend to replicate this website
29. Crocs
Crocs has a big website, which one can see through its organized dropdown menu. The website has a playful vibe shown through its colors ranging from pastel pinks to bright greens. Its choice of colors and featured products are just suitable for its target market, which are mostly children. Despite the lively colors, the content is presented in an orderly and trendy design. Navigating the website is convenient and finding products is easy.
What you can learn from this great shoes website design
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Well-organized content and navigation
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Colorful and lively visuals
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Trendy layout and design
🚀 Here's the website builder I recommend to replicate this website
30. Clarks
Clarks uses a nice combination of bold typography interspersed between the sharp photos on its website. The pictures become more lively due to the pastel pink, green, and blue alternately used for the background. Overall, the website is colorful and pleasing to the eyes. Many freebies and special offers are highlighted on the website alongside well-placed CTA buttons to complete the purchasing funnel.
What you can learn from this great shoes website design
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Lively and colorful design
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Ample CTA buttons in place
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Good choice of typography
🚀 Here's the website builder I recommend to replicate this website
31. Timberland
URL: https://www.timberland.com
Timberland makes sure visitors—new ones and returning—will have a pleasant experience browsing their website. They offer location settings for localized content, an online shop with favorites and order tracking features, a chatbot, a store locator, and a search option. All these features one would easily find atthe top right menu of the website. This is separate from the regular menu, which contains different sections for its products. The website has simple content presented in a minimalist design.
What you can learn from this great shoes website design
- Localization features
- Navigation is quick and easy
- Minimalist design
🚀 Here's the website builder I recommend to replicate this website
32. Sorel
Sorel has a black-and-white theme website with straightforward content. The content is filled with vibrant photos arranged in a minimalist layout and trendy design. I like the animated photo presentation above the fold. The colors used in the picturesaccentuate the colors of the product, giving it a playful vibe. Sorel, after all, is known for its playfulness, which is seen in the design and colors of their products.
What you can learn from this great shoes website design
- Playful vibe
- Minimalist layout
- Cool online shop with lots of user-friendly features
🚀 Here's the website builder I recommend to replicate this website
33. Hunter
Hunter’s website uses an exit-intent pop-up for its lead magnet, which offers a discount voucher upon opt-in. Red dominates the website’s design in CTA buttons, product star ratings, text colors for discounts, and visual highlights since it is the brand’s color. Product photos come with a Fit Guide, zoom options, different color options, and sizes. Shopping is made convenient and fun! Tracking an order or returning an item is also made easy with a click of a button.
What you can learn from this great shoes website design
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Generous CTA buttons
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Strong branding
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User-friendly and user-focused features
🚀 Here's the website builder I recommend to replicate this website
These are my favourites.
BONUS – Here is my favorite template
Shoes Website Template
URL: https://mycodelesswebsite.com/try-theme/fashion
Why this is such a great template
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
BONUS: Elegant Themes
URL: https://www.elegantthemes.com/
Although this one shouldn't be on the list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What can you learn from this great website
- Playful design
- Clear call to actions
- Great user experience
Award-Winning Web Designers 🎉
I highly recommend you to have a look at their portfolios
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Checklist: 5 ways to make your shoes website beautiful and highly converting
1. Don’t break the 5-second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
2. Don’t confuse your visitor with too many call to actions
Great call to actions draw the attention of your visitors.
That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.
In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.
3. Design mobile first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your shoes website.
When designing your website, think about mobile design before you build your desktop website.
4. Watch people using your website without telling them what to do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behavior:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
5. Collect real testimonials from real members
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.
Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
Growth hacking: 3 powerful strategies to promote your shoes website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now, these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.
We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
2. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you want to learn more about this:
3. Do a press release
Yikes! A press release? That’s not for your website, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your SEO. The more websites mention you on their website, the higher you’ll rank in the search engine.
FAQ
What makes a good shoes website?
A great shoes website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a shoes website?
1. Analyze the best shoes websites on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a shoes website cost?
A shoes website will cost you anywhere between $1200 and $5000. Of course, it’s cheaper to do it yourself. Have a look at the tools I recommend in this article to get started for under $100.