Definitive guide
Best Shoes Websites of 2023 | 10 Examples + Templates
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1. Extra Butter
URL: https://shop.extrabutterny.com/
Extra Butter is a high-end, forward-thinking New York boutique and independent lifestyle brand. EB has made its name by curating a best-in-class range of products, great customer service, and a signature cinematic experience in its flagship store on New York City’s renowned Lower East Side and its fresh new shop in Long Island City, Queens. Come and see what a unique website design should look like!
What you can learn from this great shoes store website design
- Very unique design
- The design gives a luxurious feeling
- Lots of whitespace which makes the design easy on the eyes
Click the blue & white buttons to get started, or find a web designer 🚀
2. Allen Edmunds
URL: https://www.allenedmonds.com/
Bring added refinement to every family dinner, wedding, and formal occasion this season—and all year round—with Allen Edmunds’ sharpest oxfords, loafers, and brogues in the most sophisticated materials. This website is easy to understand because of its whitespaces. You won’t have any problems shipping here!
What you can learn from this great shoes store website design
- Great big images
- Lots of whitespaces
- Great color scheme
Click the blue & white buttons to get started, or find a web designer 🚀
3. Flightclub
URL: https://www.flightclub.com/
Flight Club has developed from a one-stop sneaker destination to a cultural hub for sneaker fans and novices alike, carrying the rarest exclusives and valuable sneakers. I suggest shopping on this website because the items are organized, and they have a great style to approach you into buying. They also have a clear call to action, so you can follow them on every social media account. Go!
What you can learn from this great shoes store website design
- Great style
- Clear call to actions
- Great look and feel
Click the blue & white buttons to get started, or find a web designer 🚀
4. The Shoe Box
URL: https://www.theshoeboxnyc.com/
Theshoeboxnyc is a website that markets shoe products and accessories. This website contains a product review blog, a promotional film, a performance report, and other shoe-related articles. The web design is easy on the eyes, so you won’t feel overwhelmed here despite the details presented.
What you can learn from this great shoes store website design
- Great color scheme
- Unique design
- Great focus on conversion by displaying coupon codes
Click the blue & white buttons to get started, or find a web designer 🚀
5. Tip Top Shoes
You will enjoy shopping at Tip Top Shoes because they have an engaging background video combined with clear images for you to explore on. They have various products of all materials, so you will absolutely find what you are looking for. Click the link to learn more about the brand and more!
What you can learn from this great shoes store website design
- Engaging background video
- Clear images
- Lots of whitespaces
Click the blue & white buttons to get started, or find a web designer 🚀
6. The Reformation
URL: https://www.thereformation.com/
In 2009, Reformation began selling antique clothing from a small Los Angeles storefront. They swiftly grew into producing their goods, focusing on sustainability. Today, they create effortless silhouettes that celebrate the feminine shape and pioneer ecological processes while concentrating on people and progress. You can check out this website to learn more about unique images and great color schemes!
What you can learn from this shoes store website design
- Unique images
- Great color scheme
- Great tone of voice
Click the blue & white buttons to get started, or find a web designer 🚀
7. Ruthie Davis
Ruthie Davis offers a lifestyle that embraces the brand DNA that has been so painstakingly built over the years: to stand out, stand strong, and stand tall, to set trends while remaining ageless. On this website, you’ll learn about elegant branding ad unique dark design.
What you can learn from this great shoes store website design
- Unique dark design
- Elegant branding
- Great look and feel
Click the blue & white buttons to get started, or find a web designer 🚀
8. Naturino
URL: https://www.thenaturinooutlet.com/
You’ll love how Naturino has a simple yet elegant design with many whitespaces. Simplicity in website design does not always imply a minimalist design approach. Remove unnecessary elements from the design, content, and code for simple webpages.
What you can learn from this great shoes store website design
- Simple yet elegant design
- Lots of whitespaces
- Great light color scheme
Click the blue & white buttons to get started, or find a web designer 🚀
9. Shoe Warehouse
URL: https://shoewarehouse.com.au/
Shoe Warehouse is a really one-of-a-kind online shopping experience for shoe enthusiasts. The Shoe Warehouse has evolved into a unique retail concept that allows you to personalize your online shopping experience by delivering a superb selection of women’s, men’s, and children’s shoes that are readily available and meet a wide range of comfort and style requirements.
What you can learn from this great shoes store website design
- Colorful images
- Unique color scheme
- Great amount of whitespace between the products
Click the blue & white buttons to get started, or find a web designer 🚀
10. Platypuss
URL: https://www.platypusshoes.com.au/
Platypuss has the freshest footwear from all the major brands. Come and learn from its unique design angle, which focuses on social proof! This is the best shop to explore shoes and other stuff. Click the link to learn more about them Happy shopping!
What you can learn from this great shoes store website design
- Unique design
- The design has a unique angle that focuses on social proof
- Great colorful images
Click the blue & white buttons to get started, or find a web designer 🚀
These are my favourites.
BONUS – Here is my favorite template
Shoes Website Template
URL: https://mycodelesswebsite.com/try-theme/fashion
Why this is such a great template
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
🚀 Click on the blue button to download – or ask a web designer to help you
BONUS: Elegant Themes
URL: https://elegantthemes.com/
Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What you can learn from this great website
- Playful design
- Clear call to actions
- Great user experience
More website examples
Modern Examples
Startup Examples
Divi Examples
3 Award Winning Web Designers I recommend
I highly recommend you to have a look at their portfolios!
WORDPRESS EXPERT
HIGH-END
CONVERTING WEB DESIGN
Kegan Quimby
keganquimby.com
Kegan is a freelance WordPress designer/developer. He works with businesses of all sizes to share their story. He builds websites that are fast, mobile & SEO friendly, and built to last!
✓ He specializes in WordPress design and development. From branding to e-commerce, to mobile, and everything in between.
✓ He has a focus on small to medium size businesses but also has enterprise clients.
✓ Clients include Level Up Digital Media, Center for Human Insights by User Testing.
Vrrb
vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
✓ Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
✓ We engage with established companies (50+ employees), as well as funded startups looking to turbocharge their growth.
✓ Clients include Ferrari, Visa, HP, UCLA, and Behr Paint.
Lovepixel Agency
lovepixelagency.com
We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work 👋
✓ This web design agency specializes in custom websites using WordPress.
✓ They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!
✓ Clients include Oto Gomes, Laura Dawn, Sigrid Tasies.
1
Website hosting that I recommend.
Where should I host my website? Have a look at our #1 hosting.
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Selecting the right page builder.
Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.
Here is the one I recommend.
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Grab my install guide.
Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.
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Best Practices (BONUS).
Claim the right domain before it's gone
Spend your money wisely.
We recommend Divi, it's great for beginners and allows you to customize everything.
About the author
My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.
PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.
Checklist: 5 ways to make your shoes website beautiful and highly converting
1. Don’t break the 5-second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
2. Don’t confuse your visitor with too many call to actions
Great call to actions draw the attention of your visitors.
That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.
In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.
3. Design mobile first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your shoes website.
When designing your website, think about mobile design before you build your desktop website.
4. Watch people using your website without telling them what to do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behavior:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
5. Collect real testimonials from real members
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.
Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
Growth hacking: 3 powerful strategies to promote your shoes website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now, these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.
We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
2. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you want to learn more about this:
3. Do a press release
Yikes! A press release? That’s not for your website, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your SEO. The more websites mention you on their website, the higher you’ll rank in the search engine.
FAQ
What makes a good shoes website?
A great shoes website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a shoes website?
1. Analyze the best shoes websites on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a shoes website cost?
A shoes website will cost you anywhere between $1200 and $5000. Of course, it’s cheaper to do it yourself. Have a look at the tools I recommend in this article to get started for under $100.