Definitive guide

Offline Marketing Statistics

Offline Marketing Statistics 2026 – 53 Key Figures You Must Know

Are you looking for offline marketing statistics?

Perhaps you want some actual numbers on offline marketing to back up an article you’re writing. In any case, you found the right article.

Let’s dive into some actual key figures and facts about online marketing statistics.

1. 39% of marketers said offline campaigns were vital to marketing.

Offline marketing fosters trust more quickly. Any company that uses high-quality conventional marketing media appears more credible to customers.

2. 10.5% of marketers in the United Kingdom said they had spent their marketing budget on offline media.

Any advertising utilizing conventional offline media, such as television, billboards, and radio, is offline marketing. In contrast to online marketing, which uses media sources that are accessible online, offline media don’t always require an internet connection to run a campaign properly.

Traditional offline media channels are still significant, even though many advertisers concentrate on digital marketing and advertising. Knowing which offline strategies are still effective and allocating a portion of the advertising budget are the keys to offline media optimization.

3. Approximately 7 out of 10 drivers make purchasing decisions while driving.

Offline marketing, such as billboard ads, is hard to overlook.

4. There are 300,000 billboards in the United States, making offline marketing an excellent investment.

The goal of offline marketing is to establish human contact without technology. When you meet people, you can engage with potential customers by handing out flyers or business cards. Your brand feels more authentic as a result.

5. Today, 68% of marketers intend to expand their digital strategy into TV commercials.

TV is frequently the first medium that comes to mind when considering how to reach many people quickly. You might believe that television advertising is outdated. You’d be mistaken. Online advertising consistently outperforms TV’s unmatched capacity to reach enormous audiences.

The largest investors in TV advertising in 2021 were online businesses, who upped their spending on TV advertising by 41% annually.

6. Print advertisements are trusted by 82% of customers.

Since they have been there for so long and are still in use today, newspapers, magazines, flyers, and other printed products are not going anywhere. Print media is still a powerful and efficient means of informing people, even in the digital age.

7. Belgium’s offline marketing campaign spending reached 1.77 billion euros in the first half of 2021.

8. In 2021, Canada’s radio advertising revenue was predicted to be around 1.06 billion US dollars.

Radio is a tried-and-true medium for connecting with an engaged audience in a clutter-free environment, regardless of genre or season.

9. In the United Kingdom alone, listeners spend an average of 23 hours per week listening to the radio.

Radio remains one of the market’s most versatile technologies and fills a significant customer need.

10. Television advertising in Singapore accounted for 30.3% of overall advertising in 2018.

For many years now, televisions have been a mainstay in the typical home. People use them for news, entertainment, and even education. But television is also frequently used for advertising. Advertisers have used television ads for a long time to promote their goods and services to customers.

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11. In 2020, Germany’s large-scale posters earned net revenue of approximately 218 million euros.

Huge posters are useful for connecting with more customers at once, typically in a public location. Posters are a traditional marketing strategy perfect for tiny and medium businesses to get their message through to prospective clients in a simple yet effective approach.

12. The market size of newspaper advertising in the Philippines was 3.6% in 2018.

In the Philippines, newspaper advertising made up 3.6 percent of the market in 2018, a steady decline from 2012. The sector is expected to decline by -7.7 percent by 2024.

13. Direct mail has the 3rd most significant ROI, after only email and social media.

Direct mail is opened by 80–90% of recipients, whereas ad emails are opened by 20–30%.

14. In Norway, the advertising revenue from printed newspapers fell from approximately five billion Norwegian kroner in 2014 to around 1.9 billion Norwegian kroner in 2020.

The Norwegian newspaper industry’s advertising revenue has steadily declined since 2014, and it will only be roughly 3.7 billion Norwegian kroner in 2020. In contrast, the revenue from advertisements in 2014 was almost twice as much.

15. Investing in television can enhance advertising effectiveness by 40%!

TV is the most effective medium since investing in it enhances efficacy by 40%. With an average market share increase of 2.6% per year when employing TV advertising, top-line growth that drives profit is best produced by TV advertising.

16. Belgium’s offline advertising spending climbed by 16.5% from 3.31 billion euros in 2020 to 3.87 billion euros in 2021.

Belgian spending on offline advertising increased from 3.31 billion euros in 2020 to 3.87 billion euros in 2021, a 16.5% increase. The amount had exceeded four billion euros years prior, but has been steadily declining.

17. In 2021, offline media in the United States garnered 196 billion US dollars in media spending.

The amount of money spent on offline media in the United States in 2021 was 196 billion dollars, an increase of 14 billion dollars from 2020 when the COVID-19 epidemic hurt the sector.

18. The total amount spent on advertising and marketing in the US in 2021 increased by $77.4 billion from the previous year, or 21.6%, to $436.3 billion.

According to a study by the Winterberry Group, offline media increased to a total of $196 billion by 2020, expanding by 7.6%.

19. Digital marketing accounts for 55% of all marketing. In 2021, $436 billion was spent overall on digital advertising, compared to $196 billion for offline advertising.

20. Between February and March 2022, a survey from large companies in North America, the UK, Germany, and France showed that 18.8% of offline marketing budgets were spent on event marketing.

At that time, 15.3% went to advertising, and 14% went to TV. For those unfamiliar, “event marketing” refers to promoting a good, service, cause, or organization by creating a themed exhibit, display, or presentation. Its main selling point is the personal interaction it provides with customers. Things can happen both online and offline. You can participate, help fund, or even organize the event.

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21. In 2021, offline marketing spending in the US grew by 7.6%.

The two media that grew the most in the given year were addressable TV (33.2%) and experiential/sponsorship (27.6%). The same two media types are expected to grow the most in 2022.

22. In 2021, people in the United States spent 196 billion U.S. dollars on offline marketing.

This data was 14 billion more than in 2020, when the COVID-19 pandemic hurt the business.

23. In 2021, $436 billion was spent on digital advertising, while only $196 billion was spent on traditional (offline) marketing.

Despite a rise in 2021, total media expenditures continued shifting toward online outlets. These days, online channels receive more funding than their offline counterparts. According to Zenith’s research, digital media will have faster yearly growth than offline media from 2021 to 2024.

24. US offline marketing spend rose by 11% in 2024 year on year.

Marketing spending by US-based companies was recorded at $551.9 billion in 2024. This was 11% higher than the $497.4 billion incurred by US-based companies in 2023.

25. Offline marketing spend in the US is projected to decrease by 19% in 2025.

Experts predict that offline marketing spend in the US for traditional channels like Television will decline by 19% in 2025. An 8% decrease in advertising expenditures for sponsorships and experiential marketing is also expected to occur in 2025.

Experts explained that the big investments in the majority of traditional media spending in 2024 during the US elections will negatively impact 2025 ad spending.

26. US direct mail spending increased by 12% in 2024 year on year.

Key findings of the 2024 Direct Mail Marketing Benchmark Report show 61% of marketers belonging to B2C and B2B companies in the United States have increased spending for direct mail marketing. This reflects a 12% increase in the amount of direct mail spending in 2023.

Surprisingly, spending for email marketing came only second in 2024 at 55% and followed by paid social media at 51%.

27. 54% of marketers in the US attest they will continue to increase direct mail budgets in 2025.

More than half (54%) of US marketers belonging to B2C and B2B companies told Sequel Response in an April 2024 survey that they intend to increase their direct mail investments in 2025. While 51% say they will increase their email marketing spending and 49% will increase their paid social media spending in 2025.

28. 3% of US marketers did not use Radio advertisements in 2024.

Radio advertising’s appeal to US marketers has not declined despite digital marketing’s wide usage. Data show that only 3% of US marketers did not spend on radio advertisements in 2024. While 4% say they do not intend to spend on radio advertisements in 2025.

On the other hand, marketing spend for Linear TV, Printed Media, and Out-Of-Home (OOH) advertisements in the US increased by 35% in 2024. US marketers say they intend to increase investments for the said offline marketing channels by 30%, 29%, and 33%, respectively, in 2025.

29. The CAGR of the Global Experiential Marketing Service Market is 4.7% from 2025 to 2032.

Congruence Market Insights released its forecast report on the Global Experiential Marketing Service Market for 2025 to 2032, emphasizing a Compound Annual Growth Rate (CAGR) of 4.7%.

The report was based on the market’s value in 2024 at US$68 B. It said that the market value will reach US$98.1B by 2032.

Accordingly, this growth will be fueled by the combined approach of digital and physical marketing campaign channels, captivating customer experience strategies, and augmented brand engagement initiatives.

30. Blended event adoption as an aspect of experiential marketing is projected to increase by 35% in 2032.

Experts project that the second most influential driver of growth for the global experiential marketing service market from 2025 to 2032 is the growth in blended event adoption by 35%.

Blended event adoption entails a combination of digital and physical marketing campaign channels.

The primary driver is an anticipated increase in digital engagement activations by 42% for the said period. The third driving factor is an enhancement in consumer recall effectiveness by 31%.

Meanwhile, the consolidation of high-end analytics and multi-platform audience tracking is seen to augment the efficiency of global marketing campaigns by 27% in 2028.

OfflineMarketing_Statistics-GlobalExperientialMktgMktShare2024

31. The U.S. dominated the global experiential marketing service market in 2024 at 29%.

Research records show that the United States dominated the global experiential marketing service market in 2024 by 29%. During the period, 20% of marketing budgets were allocated by 63% of Fortune 500 companies in the United States for experiential marketing.

This dominance was attributed to the US having high-end technological adoption of event-based marketing campaigns and a vast ecosystem for brand investment. The US controls 35% deployment of the global experiential technology.

32. 64% of global brands use a hybrid approach to experiential marketing in 2025.

Data reveals that 64% of global brands now use a combination of physical and digital experiential marketing formats for their campaigns. The format was found to reach a more varied audience, comprising mostly Gen Zs and Millennials (68%) who prefer experiential marketing to traditional ones.

In addition, attendance at such events increased by 37% in attendance and 28% in user engagement. Examples of hybrid campaigns are Augmented Reality-assisted test drives and product try-ons that are made available in physical stores.

33. The Retail Industry dominates the adoption of experiential marketing campaigns in 2032 by 41%.

Among the different industries, Retail was seen to dominate the use of experiential marketing campaigns in 2032 at 41%. The Automotive Industry and IT & Telecom Industry follow in adoption at 26% and 21%, respectively.

The Fast Moving Consumer Goods (FMCG) Industry, on the other hand, is anticipated to have a 7.9% market share for the period. While the Hospitality and Entertainment Industry is forecasted to have a 12% market share by 2032.

34. North America registered the largest market share for the Global Experiential Marketing Service Market in 2024 at 36.4%.

Regionally speaking, North America dominated the global experiential marketing service market in 2024 with a share of 36.4%. It is expected to continuously dominate the market in 2032 when it is projected to have a market value of US$36.4 B.

Europe follows in market dominance by 29.4% since it is projected to have a value of US$28.9 B in 2032. The Middle East and Africa and South America have a combined market share of 12.7%.

The Asia Pacific, which is foreseen as the fastest-growing region with a global market share of 24.7 in 2024, will have a CAGR of 6.1% beginning in 2025. It is expected to reach a market value of US$24.7 B in 2032.

35. The Direct Marketing Strategies Market in the United States is anticipated to have a CAGR of 8.6%.

The Compound Annual Growth Rate of the United States for its Direct Marketing Strategies Market is anticipated at 8.6% from 2026 to 2033. Consumer behavior shifts, government regulatory changes, and technological advancements are pushing the growth in the market, which had a value of $200 B in 2025.

According to Raj Reality, the Direct Marketing Strategies Market comprises eight (8) segments. These are direct mail, direct selling, email marketing, handouts, social media marketing, telemarketing, text (SMS) marketing, and others.

36. 67% of brands use location data as part of making their marketing campaigns.

A Marketing Evolution study revealed that 67% of brands use location data in 2025 to aid offline sales and pair it with online marketing campaigns. Brands use geofencing technology to drive traffic to physical stores, where QR Codes are then used to bring customers online.

37. Global ad spend is expected to increase by 80% pre-pandemic in 2026.

The Global Ad Spend Outlook 2024/25 highlighted that the global ad spend in 2026 will reach US$1.2T. Accordingly, this value is 80% higher than the global ad spend recorded in 2019.

In 2024, global ad spend reached US$1T for the first time. This reflects an increase of 10.7%. This was expected to rise by US$104B in 2025, which is the second time it reached a high amount historically.

38. Print media spending for 2025 decreased by 5.5% in the US.

MediaPost reported that offline spending, particularly for print media, declined in 2025 by 5.5%. This is in contrast to the online ad spend increase of 12.3% year-on-year in the United States.

The lack of political boost dragged ad spend for linear TV down by 19.3%, print newspapers by 13%, magazines by 7.3%, and terrestrial radio by 5.1%. Nevertheless, media spending was expected to grow by 6.1% with a value of US$585B in 2025.

39. The OOH and DOOH marketing segment in the Philippines is expected to have a CAGR of 5.60% from 2026 to 2031.

Mordor Intelligence released its Philippine Out Of Home (OOH) Digital Out Of Home (DOOH) Market Report 2026-2031 that highlights the shift from traditional billboards to programmatic ones.

The report showed that the OOH and DOOH marketing segment in the Philippines attained a value of US$0.34B in 2025 and is expected to reach US$0.37B in 2026.

With a compound annual growth rate (CAGR) of 5.60%, the market is anticipated to have a value of US$0.47B by 2031. Static formats, which comprised 65.10% of the Philippine OOH and DOOH market, are expected to shift to programmatic ones at a CAGR of 7.02% until 2031.

40. The majority (49.08%) of the Philippine OOH and DOOH marketing segment is dominated by billboard media.

Most companies in the Philippines still resort to billboard media for OOH and DOOH marketing approaches to bring target consumers to their stores or websites.

Data shows that 49.08% of the Philippine OOH and DOOH market is dominated by billboard media and a minimal share goes to transportation-based placements, which is expected to grow by 6.45% until 2031.

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41. Healthcare messaging in the Philippine OOH and DOOH marketing segment is forecasted to grow by 40% in 2031.

Data show that healthcare messaging—near point-of-sale prompts educating consumers on vaccination drives and remote diagnosis options, among others—will increase by 40% in 2031. This translates to a growth in market value from US$0.05B in 2026 to US$0.07 in 2031.

The growth indicates the need to enhance storytelling in outdoor displays to heighten brand trust and increase foot traffic in pharmacies, diagnostic clinics, and hospitals.

Accordingly, the CAGR of pharmaceutical and telemedicine companies is estimated at 6.25% from 2026 to 2031. Consumer and retail goods comprised 28.10% of 2025’s ad spend in the Philippines.

42. The Global Out of Home Advertising marketing segment has a 9.7% CAGR from 2026 to 2033.

The “Out Of Home Advertising Market Size, Share, and Growth Analysis” released by SkyQuest Technology Consulting in November 2025 showed that the global out-of-home advertising market segment will grow by 9.7% between 2026 and 2033. This translates to US$71.88 B in 2033 from a US$34.27B in 2025 and a US$31.24B in 2024.

43. Traditional FM Radio advertising recorded a 91% reach of adults in 2023.

Advertising on traditional radio (FM) was found to have the highest media reach for adults aged 18 and above among all platforms in 2023 at 91% in the United States. Live time-shifted TV is just one notch down at 90% and smartphone three points less at 87%. TV-connected devices were found to have a monthly reach of 86%, just a few points higher than a regular PC (79%) and Tablet (57%).

44. Ad spending for the traditional out-of-home advertising marketing segment has a CAGR of 3.22% in 2029.

Statista revealed that the traditional out-of-home advertising spend will grow by 3.22% by 2029 at a value of US$25.4 B. This is far lower than the expected market value for digital advertising spend at US$697B.

Traditional out-of-home advertising cost per mile (CPM) or cost per thousand (CPT) ranges from $10 to $1,300 for offline marketing. It is more expensive than digital ads that have a CPM ranging from $6.46 to $38.40.

45. 70% of marketers are increasing investments in physical touchpoints for marketing campaigns.

Consumers, especially those belonging to Gen Z and Millennials, are showing a shift from an online lifestyle to an in-person, experiential one. A Harris Poll data shows that a majority (77%) of Gen Zs and Millennials intend to visit a brand destination.

While a majority (73%) of the same generation group look forward to a “cultural moment” where they participate in a brand event or shop at a brand pop-up store. Consumers look forward to real experiences now and this translates to integrating physical touchpoints with digital ones.

This is why a majority of marketers (70%) point to the need to invest in physical touchpoints from 2025 onwards.

46. In-person events have increased in attendance by 3.7% in 2025, pushing marketing professionals to invest more in them in 2026.

Data show that attendance at in-person events has increased and is just 3.7% below 2019 records or pre-pandemic. This means people are looking forward to more experiential events like the FIFA World Cup 2026, Consumer Electronics Show 2026, South by Southwest 2026, Experiential Marketing Summit 2026, and the like.

This is why 74% of marketers from Fortune 1000 companies have increased their budget for experiential marketing campaigns in 2026.

47. Personalization is the #1 tool to succeed in experiential marketing campaigns in 2026.

Research shows that 71% of consumers look forward to personalized interactions in 2026, of which 76% get disappointed when it doesn’t.

Promo.cv pointed out that experiential marketing campaigns should then particularly format the talking points for their onsite booths to their target visitor profiles. Preference-tailored samplings and well-oriented ambassadors on consumer attendee information should also be made as a winning approach in 2026.

48. The top three (3) factors that must be present in personalized product samplings in 2026 are brand-aligned color, design, and messaging.

MarketingDive emphasized in an article that consistently maintaining branded visual design for customized product sampling, event venues, pop-up shops, and offices will address the heightened consumer demand for personalization and brand experience.

Thus, product samplings should maintain brand colors, design, and messaging for consumers to have the willingness and mood to participate in-person marketing campaigns.

49. Offline retail sales increased by 21% year-on-year via Shopify POS in 2025 for Black Friday marketing campaigns.

Shopify reported that their Black Friday promotions in the United States for 2025 led to a 21% year-on-year increase in offline retail sales via their POS. The promotion also resulted in a 7% increase in cross-border sales with top-selling cities as Los Angeles, New York, and San Francisco.

Globally, Black Friday sales via Shop Pay increased by 39% year-on-year, and orders made using Shop Pay increased by 32%. The United States was the top-selling country, followed by the United Kingdom.

50. In-store traffic in the United States decreased by 3.6% year-on-year in 2025 during Black Friday’s marketing campaigns.

Despite the increase in offline retail sales, actual foot traffic in stores across the United States decreased by 3.6% year-on-year during Black Friday 2025. Experts say this indicates that US consumers have already outgrown the impulse buying spree during holidays.

Nonetheless, annual data for in-store traffic in the United States showed an increase of 1.7% year-on-year in 2025. The increase particularly involved department stores. While beauty and health products saw a decline.

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51. The global immersive marketing market is seen to exhibit a CAGR of 29.01% for the next eight (8) years.

The global immersive marketing market size attained a value of US$9.03B in 2025, which is expected to grow by 29.01% from 2026 to 2034. The report, provided by Fortune Business Insights, showed that experts anticipate the global immersive marketing market size to reach a value of US$11.66 billion in 2026 and US$89.45 come 2034.

52. 38% of the global immersive marketing market size is dominated by North America in 2026.

Experts say that the United States dominates the global immersive marketing market by 38% due to their immediate adoption of experiential marketing tactics, high-end digital infrastructure, and tight brand competition.

The Asia Pacific is next in line with its 29% share of the global immersive marketing market. Of which, Japan has a modest share of 8%, lagging behind China’s 17% market share.

On the other hand, Europe follows in market dominance by 27%, with Germany getting 9% and the United Kingdom 8% of that chunk. The other regions of the world have a combined share of only 6%.

53. The global digital out-of-home advertising market is projected to have a 12.09% CAGR from 2026 to 2034.

Data from Fortune Business Insights highlight a 12.09% compound annual growth rate (CAGR) for the global digital out-of-home advertising market from 2026 to 2034.

The projection revealed that this entails a market size value of US$22.51 B in 2026 that will grow to US$56.1B in 2034. This was based on 2025’s actual market value size of US$20.17B for the said marketing segment.