Offline Marketing Statistics 2022 – 17 Key Figures You Must Know

Are you looking for offline marketing statistics?

Perhaps you want some actual numbers on offline marketing to back up an article you’re writing. In any case, you found the right article.

Let’s dive into some actual key figures and facts about online marketing statistics.

1. 39% of marketers said that offline campaigns were vital to their all-around marketing endeavors. 

Offline marketing fosters trust quicker. Any company that uses high-quality conventional marketing media appears more credible to customers.

2. 10.5% of marketers in the United Kingdom said they had spent their marketing budget on offline media. 

3. Approximately 7 out of 10 drivers make purchasing decisions while driving.

Offline marketing, such as billboard ads, is hard to overlook.

4. There are 300,000 billboards in the United States, making offline marketing an excellent investment.

5. Today, 68% of marketers intend to expand their digital strategy into TV commercials.

TV is frequently the first medium that comes to mind when considering how to reach a huge number of people shortly.

6. Print advertisements are trusted by 82% of customers.

7. Belgium’s offline advertising spending reached 1.77 billion euros in the first half of 2021. 

8. In 2021, Canada’s radio advertising revenue was predicted to be around 1.06 billion US dollars.

9. In the United Kingdom alone, listeners spend an average of 23 hours per week listening to the radio.

10. Television advertising in Singapore accounted for 30.3% of overall advertising in 2018.

11. In 2020, Germany’s large-scale posters earned net revenue of approximately 218 million euros.

12. The market size of newspaper advertising in the Philippines was 3.6% in 2018.

13. Direct mail has the 3rd most significant ROI, after only email and social media.

Direct mail is opened by 80–90% of recipients, whereas ad emails are opened by 20–30%.

14. In Norway, the advertising revenue from printed newspapers fell from approximately five billion Norwegian kroner in 2014 to around 1.9 billion Norwegian kroner in 2020.

15. Investing in television can enhance advertising effectiveness by 40%!

16. Belgium’s offline advertising spending climbed by 16.5% from 3.31 billion euros in 2020 to 3.87 billion euros in 2021. 

17. In 2021, offline media in the United States garnered 196 billion US dollars in media spending. 

External sources:

Statista

SmallBizGenius

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