Best Lead Magnet Websites 2025 | 10 Awesome Examples

1. Happiness Mountain

URL: https://www.happinessmountain.com/ 

The Happiness Mountain website is taken from the Best Elementor Website Examples.

What’s awesome about the lead magnet they have here is it is blended nicely in the design. It is also positioned in two areas on the homepage. 

One is above the fold and the other near the bottom of the page.

The website’s white theme and minimalist design, easily directs visitors to the lead magnet. It is strategically placed much like the CTA buttons, leading to higher subscriptions and conversions. 

Things we love about this web design:

• Strategically-placed lead magnets and CTA buttons
• Colorful and attractive 
• Clean layout with vibrant pics

2. Holley Gerth

URL: https://holleygerth.com/ 

Holley Gerth owns one of the best life coach websites we found so far.

As an amazing lead magnet example, Holly Gerth’s website offers an online quiz that would really pique anyone’s interest.

It gauges one’s level of introvertness for free–here’s the catch!–in exchange for one’s name and email address.

What makes it more engaging for visitors is the persuasive copywriting that reflects the friendly and warm personality Gerth has!

Things we love about this web design:

• Content touches on human interest
• Awesome lead magnet technique
• Irresistible copywriting

3. Jerry Jenkins

URL: https://jerryjenkins.com 

This renowned author does not only reflect his writing prowess on his website but also highlights his skill in online marketing techniques.

Jerry Jenkins sure knows what baits in visitors for subscriptions and conversions!

His website’s lead magnet similarly touches on a human need: excellence. 

The result of the assessment is provided once name and email is provided.

Besides the free assessment, Jenkins also provides free e-books upon subscription.

Things we love about this web design

• Professional layout and design
• Awesome lead magnet techniques
• Compelling copywriting

4. Mariage Frères

URL: https://www.mariagefreres.com/en/ 

Mariage Frères owns one of the best teas and the best designed websites in the world. 

Both reflect the exquisite taste of this century-old brand, reflecting a keenness for detail and upper class excellence. 

As such it also provides an awesome example for lead magnets. 

The lead magnet touches on the human need for power, prestige, and influence through member-only events, discounts, and through being always among the “first to know”.

Very tempting, huh?! Surely, you’d join and subscribe!

Things we love about this web design:

• Awesome lead magnet offering and strategic placement
• Elegant design and high-quality visuals
• Very interactive layout and features

5. Web Summit

URL: https://websummit.com/ 

The Web Summit owns one of the best event websites in the world. Plus, it is also an awesome example for lead magnets. The design of the website creatively integrates lead magnet methods.

The lead magnet comes as an offer to access free yet vital information on the Web Summit in exchange for one’s name and email address. This is through a downloadable overview on the summit.

Things we love about this web design:

• Amazing lead magnet integration
• Professional layout and design
• Compelling copywriting

6. Vans

URL: https://www.vans.com 

The Vans website, lifted from our best shoes website examples, opens with a pop-up window offering a hefty discount for visitors who join their family club. 

It’s an amazing lead magnet that also promotes products for the whole family.

Besides this, the other lead magnet is found at the bottom of the page and forms part of the footer design.

The subscription form at the bottom is a bit thorough though but provides the visitors the option to customize the content of the newsletter they will receive.

In particular, it can be localized such that the newsletter received in one’s email is country-specific in product information and special offers. Cool, huh?!

Things we love about this web design:

• Awesome lead magnet design / features
• Member-submitted content for community building and brand loyalty
• Minimalist design with organized navigation

7. Baylor Scott & White Health

URL: https://www.bswhealth.com 

Taken from our best doctor website examples, Baylor Scott & White Health has a clean layout and professional design.

The website has excellent CTA buttons and an amazing-designed sign-up form as a lead magnet.

The lead magnet provides an interesting offer that any health-conscious person will find hard to resist. It answers the basic human need on how to have a healthy and long life.

Things we love about this web design:

• Amazing lead market strategy
• Strong branding
• Good call-to-action messages

8. Jay Hardway

URL: https://www.jayhardway.com/ 

Jay Hardway, lifted from our Best DJ Website Examples, intriguingly provides exclusive content in his black-themed website. 

The website’s amazing lead magnet technique is seen offhand above the fold through a members-only area, which is very visible for its teal-colored CTA button and compelling message.

Signing-up to be a member is easy through a Facebook login, which adds a really personal touch to it.

Things we love about this web design:

• Amazing lead magnet technique
• Use of visual hierarchy through color and CTA buttons for important content
• Easy navigation

9. Luxe Bouquet

URL: https://luxebouquet.com.au/ 

As you’ve guessed, Luxe Bouquet was lifted from our Best Flower Shop Website Examples.

Luxe Bouquet’s website is par excellence when it comes to its lead magnet techniques. It is really loaded with lead magnets from a floating member perks box that expands like an open envelope to a floating button for a $10 discount.

The member perks box is scrollable and links to the member sign-up page.

While the floating button for a $10 discount at the bottom center of the screen also leads to the member sign-up form.

These exclude the opt-in form that was made a part of the page’s design and a pop-up window on sales discounts upon page load.

Things we love about this web design:

• Amazing lead magnet techniques integrated in the design and features
• Clean layout and pleasant color theme
• Great visuals and copywriting

10. Les Brown

URL: https://lesbrown.com/ 

Finally, Les Brown’s website is featured as one of our best public speaker website examples.

Les Brown has become an institution in the field of Public Speaking over the last five decades. 

His lead magnet entails a mentorship program–to become his “prodigy”–to website visitors who sign up to his email list.

Who wouldn’t want that offer, especially when it’s for free?!

This is on top of the subscription forms that are part of the website’s design. One is at the top of the page and the other at the bottom.

Things we love about this web design:

• Amazing lead magnet technique
• Compelling copywriting
• Well-planned design

Wrap-Up

Lead magnets come in many forms and techniques. The most successful of which are those that tickle visitors’ interest, provide an answer to a human need, or shake a human fear (fear of missing out or FOMO).

Plus, these should be well-blended in the design, easy-to-see, easy-to-understand, fun, and easy to sign-up to.

BONUS – Here is my favorite template