#1 Growth Hacking Case Study โ€“ How 1 Experiment Increased Revenue with 95%

Hey there!

Itโ€™s time for an inspiring growth hacking example.

Hereโ€™s what you can expect:

A โ€“ About the company

B โ€“ The challenge

C โ€“ The growth hack

D โ€“ How to implement it yourself

E โ€“ Growth hacking tool of the week

Grab yourself a cup of coffee and get comfortable. Here we go!

PS: About 30% of all websites are able toย grow their traffic with My Codeless Website partners. Enter the checklist below this case study to find out if your website qualifies.

A โ€“ About the company

I wanted to start this series with one of my own websites. My Codeless Website.

โ†’ Itโ€™s a website I started 2 years ago and is generating 80% of its revenue via affiliate marketing.ย 

โ†’ The pages where I make most of my money are blogs like โ€œThe 25 Best Startup Website Examplesโ€.

โ†’ 95% of its traffic comes from people who do google searches like โ€œstartup website examplesโ€.

B โ€“ The challenge

In a perfect world, somebody would read my blog, and click one of the affiliate links. For example, a link to one of my favorite WordPress Themes called โ€œElegant Themesโ€.

The more people click on these affiliate links and actually purchase the theme, the more revenue I generate.

The average revenue per affiliate sale is $100 :

โ†’ Iโ€™m getting a 50% commission on all sales

โ†’ The average order value is $200.

So my revenue calculation looks like this:

Monthly revenue = (Number of monthly visitors) X (% clicking on affiliate links) X (% purchasing the affiliate product)

In order to increase my monthly revenue, I need to increase at least one of these variables.

See, my most clicked affiliate button at the time was a black, squared, button that saysย 

โ€˜VIEW TEMPLATEโ€™.

At the time, 1.41% of my readers would click on this button.

Now here comes the growth hacking challenge.

At the time, 1.41% of my readers would click on this button.

Now here comes the growth hacking challenge.

C โ€“ The growth hack

In this growth hack, I decided to focus on increasing the % of people clicking on the affiliate links.

How did I do it? By testing.

Every week I would do an A/B test to see if I can increase this percentage.

Week 1:

A: Keep the same, black, squared button

B: Make the button pink

The result?

Oeh. Button B actually saw an increased click-through rate of 38%.

Letโ€™s do another test:

Week 2:

A: Keep the text: โ€VIEW TEMPLATEโ€

B: Change the text to: โ€œVIEW TEMPLATE / DEMO โ†’โ€

The result?

Oeh! Button B now saw an even higher click-through rate of another 14% higher than the previous version B.

Week 3:

A: Keep the button in a squared shape

B: Make the button look like a pill, with a border-radius of 45 pixels.

The result?

BOOM! The click-through rate actually increased by another 24%.

 

And next?

Well. I keep on experimenting every week.

And as expected, version B doesnโ€™t always win from version A.

 

โ†’ If thatโ€™s the case, you should go back to version A and see if thereโ€™s something you think you can improve.

โ†’ Actually, over 75% of my experiments donโ€™t outperform the status quo.

โ†’ But thatโ€™s okay, itโ€™s about learning from your experiments and trying to improve from there.

D โ€“ How to implement it yourself

Now there are many ways you can set up these A/B tests yourself.

My 2 favorite tools for this are:

โ†’ Google Optimize

โ†’ Elegant Themes built-in A/B test feature

Google Optimize is a great tool, after installing it, you can create A/B tests without even being logged in to your website. However, it does seem to make your website a little bit slower.ย 

In my case, I used Elegant Themes. If you already have their template, thereโ€™s nothing you need to set up. You can just click on any element and select โ€˜split testingโ€™, itโ€™s really that easy.

E โ€“ Growth hacking tool of the week

Now usually I would recommend a powerful growth hacking tool in this part of the email. However, I felt in this email I already talked about 2 A/B testing tools you might want to explore.

If youโ€™re not doing A/B testing yet, I highly recommend it.

Next weekโ€™s growth hacking tool is going to be a cool one. Itโ€™s one I recently discovered and works like a charm!

Final thoughts

Is your website ready for A/B high conversions? Or does your website make your visitors feel like itโ€™s 1990? If so, get in touch with our web design team. They can help you out!

Ralph



Growth Marketing Support โ€“ Checklist

About 30% of all websites are able to grow their traffic with My Codeless Website partners.

If you qualify, you'll be contacted by our 3 recommended growth marketing agencies.

Whether a website qualifies, depends on 3 variables:

  • The type of website
  • The marketing goals
  • The marketing budget

Enter the checklist below to find out if your website qualifies.