Definitive guide

How to create a mind-blowing SAAS website with/without a web designer

Best SAAS Websites of 2022 | 21 Examples + Templates

Professional Website Example

Here's how to get started.

Okay, so you're looking for some inspiring SAAS website designs. Or maybe need some inspiring templates?
Perhaps you already have a design in mind, and you’re just looking for a SAAS website builder. In any case...
You came to the right place. See, many people who need a SAAS website invest a lot of money to get one. They hire extremely expensive web designers who often build low-quality websites. Although I'm not blaming anybody, I have a better idea for you.
Build it yourself. On this page, you'll find clear instructions on how to do it – even if you don't have any experience. I'll recommend you a couple of tools that I trust and use myself. If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.

Do you prefer to have a professional web designer do it for you? I got your back. Scroll down to check out my recommended web designer.

Ralph de Groot
Let's make building your SAAS website as easy as possible. Welcome to my guide!
My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
After years of trial and error I can confidentially recommend you the following when it comes to building a SAAS website.
PS: Want to get more visitors to your SAAS website? 👇

I partnered up with Foreignerds to grow website traffic

They're an award-winning marketing agency

Request a free marketing consult to grow traffic today!

Promote Your SAAS Website

Semrush SAAS Website Example

1. Semrush


Semrush has this simplicity in its web design that I really admire. Not to mention their content is not compromised! What I loved the most about this website is them featuring some of the world’s leading brands that use their services. A clever choice on that one!

What we love about this web design

  • Clear call-to-action buttons
  • Great color scheme and choice of a muted white background
  • Featured user reviews

2. Dropbox

Clean, minimal, and straightforward – these are the words that describe Dropbox’s web design the most. The texts on the homepage were very clear and well written. They did a great job in conveying what service they offer and that is “keeping life organized and work moving—all in one place”.

What we love about this web design

  • Clean and modern design
  • White space makes the accent colors pop
  • Great copywriting

3. Streak

Aside from its clean and modern design and engaging graphics, Streak provided one of the best copywriting for a SAAS Website! Their “Features” page delivered detailed information about the services they offer by highlighting their most important features.

What we love about this web design

  • Featured user reviews
  • “Recognized by Google” section
  • Muted color scheme

4. Appcues

Appcues is an in-app user engagement platform meant to improve product adoption, and they did an awesome job in providing information and videos that are easy to understand and follow. Great font and color palette choices as well. They are really living up to their name!

What we love about this web design

  • Featured user reviews with mini-tutorial videos
  • Uses a chatbot that provides real-time information for users
  • Bubbly and engaging copywriting

5. Benchmark


Benchmark redefines what’s possible with innovative engineering and electronics, and that notion definitely reflected in their web design! Their website features a futuristic video and detailed information in strong and powerful fonts.

What we love about this web design

  • Breath-taking video
  • Clear call-to-action buttons
  • Detailed information is provided

6. Kissmetrics


Simple but classic! The website Kissmetrics with its vibrant color scheme makes it distinctive and professional. Their color scheme of blue and green is perfect for the services they provide – analytics and metrics.

What we love about this web design

  • Straightforward design
  • Featured user reviews
  • Clear call-to-action buttons

7. Intercom


Scrolling animations, motion graphics, and videos that highly feature their services – these subtle details are what make this website so engaging. Not to mention their great choices of fonts and white space that really make the colors pop on their website.

What we love about this web design

  • Bold typography 
  • Clean design with lots of white space
  • Smooth scrolling

8. Slack


Slack is a collaboration hub that connects people, information, and tools. And certainly, their website connected with me as well with their creative web design! Vibrant colors, high-quality videos, moving graphics, and classic fonts – everything in this website is placed perfectly!

What we love about this web design

  • Brief but informative copywriting
  • Unique color scheme
  • Cool features pop up in every scroll

9. Blue Receipt


This website is the ultimate combination of design and conversion. At the one hand, the website is filled with awesome shapes and animations. At the same time, everything in me wants to hit that signup button. Just because the design makes me want to.

What we love about this web design

  • Amazing web design style

  • Cool animations
  • Very attractive call to action button

10. Viral Loops


Viral Loops is a referral marketing tool which helps you to explode your website with new visitors. We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.

What we love about this web design

  • Unique color scheme

  • 2 well cooperating call to action buttons above the fold
  • Simple yet powerful menu structure

11. Convertkit


Convertkit is a creator marketing platform with a minimal and modern design. With their choice of soft color scheme, clean graphics, and serif font, Convertkit sends out a vibe that their target market, the content creators, will love.

What we love about this web design

  • Brushstrokes that highlight text and images
  • Clean and professional design
  • Featured creators and case studies

12. Mailchimp


Probably one of the most elegant SAAS websites ever! Mailchimp uses vibrant colors, stylish graphics, and classic fonts that certainly engage well with marketers.

What we love about this web design

  • Round-edged images and graphics
  • Clean and elegant fonts
  • Clear call-to-action buttons in every section


13. Petal


Petal’s website went for a minimal design without compromising its creativity. On their homepage is a creative feature that with every scroll, cards rotate. It is impressive how a tiny object – in this case, a card – could be presented in an aesthetic manner.

What we love about this web design

  • A unique feature on the homepage
  • Modern design with minimal photos and illustrations
  • Smooth scrolling


14. Right Message


RightMessage did an amazing job with conveying the “right message” for their target market. With their detailed copywriting, clean fonts, and classic design, they emitted professionalism throughout their website.

What we love about this web design

  • Simple but classic design
  • Straightforward copywriting 
  • Featured user reviews


15. Fullstory


Motion graphics! Yes! And they aren’t just moving shapes – they tell a story on what they offer. Fullstory’s website is an exceptional example of showcasing the integration of digital marketing style in their design which is minimal and modern.

What we love about this web design

  • High-quality motion graphics
  • Animated mobile user interface
  • Featured digital product teams that use their services


16. HelloSign


What captured my eyes on this website is the mini-tutorial animation on the homepage’s highlighted content. It did the right job of guiding HelloSign’s target market on what service they offer, and a cute color scheme of blues and pinks to boot!

What we love about this web design

    • Clear call-to-action buttons
    • “Frequently Asked Questions” section and the use of chatbot
    • “Transparent Pricing” section for their subscription plans


    17. DocuSign


    DocuSign is a perfect example of a website with great design manifesting the words “concise but powerful”. With their cinematic photography on their homepage, overlaid with a humane statement that directly connects with the people, their website showcased their mission to accelerate business and simplify life for companies and people around the world.

    What we love about this web design

      • Contrasting color scheme
      • Brief but powerful copywriting
      • Smooth scrolling with pop-ups


      18. Rafflecopter


      What makes this giveaway platform’s website memorable is its graphics and illustrations which seem straight out of a children’s storybook. On top of that, they have a friendly copywriting style making use of italics and emojis. Cute!

      What we love about this web design

        • Storybook-style illustrations
        • “Test Drive” giveaway demo
        • Clear call-to-action buttons


        Viral Loops Startup Website Example

        19. Viral Loops


        You can never go wrong with white space! Viral Loops’ web design is a great example that did a nice work of using this so-called “negative space”. Paired with subtle details such as patterns and geometric shapes with vibrant colors, they make the website lively and at the same time clean and organized.

        What we love about this web design

        • Geometric shapes and patterns
        • Clean and modern design
        • Classic usage of bold texts and white space 
        Viral Loops Startup Website Example

        20. Typeform


        This is what “aesthetic” looks like! Everything in Typeform’s web design is very attractive and pleasing to the eyes – from classic fonts and vibrant color schemes to contemporary images and graphics. Also, the slight movements of irregular shapes on their homepage overlaid with images and videos are so well done that I did not want to leave the website. Go check it out for yourself!

        What we love about this web design

        • Aesthetically pleasing
        • Minimal design and the use of thin fonts
        • Varying color schemes in every section
        Inspiring SAAS website templates,

        These are my favourites.

        BONUS: Elegant Themes


        Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

        What you can learn from this great  website

        • Playful design
        • Clear call to actions
        • Great user experience

        More website examples

        xuva modern website example

        Modern Examples

        Limepay Startup Website Example

        Startup Examples

        xuva modern website example

        Divi Examples

        3 Award Winning Web Designers I recommend

        I highly recommend you to have a look at their portfolios!




        Max Sher – Sher Agency

        We're a team of 20 designers, developers, and marketers helping our clients create beautiful websites. I can't wait to meet you – take a look at the video on my home page to learn about how I work! 😃

        This web design agency specializes in custom designs built using WordPress
        This agency focuses on medium-sized businesses and usually doesn't work for freelancers. They built over 300 websites

        Pulkit Jain – Mostli

        We build custom websites with Webflow that help you achieve your goals. From Brand Communication to Fundraising. From Lead generation to Conversion. Have a look at our portfolio to see what we build!

        Working with Seed, Series-A funded SaaS & Tech Startups around the globe
        2 years building +100 projects with No-code & Low-code technologies saving months of development and money

        Lovepixel Agency

        We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work 👋

        This web design agency specializes in custom websites using WordPress
        They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!

        I partnered up with Foreignerds to grow website traffic

        They're an award-winning marketing agency

        Request a free marketing consult to grow traffic today!

        Promote Your SAAS Website


        Website hosting that I recommend.

        Where should I host my SAAS website? After trying many hosting services we found 2 which stand out.

        Great for hosting a single website
        Great support

        Great for hosting multiple websites
        Free migrations

        Ralph de Groot
        Recommended Page Builder


        Selecting the right page builder.

        Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.

        Here is the one I recommend.


        Grab my install guide.

        Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.

        Here is the one I recommend.

        Recommended Page Builder
        Recommended Page Builder


        Best Practices (BONUS).

        Claim the right domain before it's gone

        Spend your money wisely.

        We recommend Divi, it's great for beginners and allows you to customize everything.

        SAAS website building
        You can use these amazing SAAS websites as inspiration for your own website. Of course you shouldn't copy these websites. Simply pick your favourite ones and blend them into your perfect design.
        SAAS website design
        I hope you enjoyed these SAAS website examples. If you need help to design a website, make sure to request a free quote. I'm sure we'll be able to help you out!
        SAAS website builders
        Are you looking for a SAAS website builder? I'm a big fan of Divi. Honestly, I've been using it for 5+ years now. It's such a powerful tool, yet easy to use. I can't recommend it enough!

        About the author

        Ralph de Groot loves great web design. In fact, you can wake him up at night if you found an inspiring website. Besides writing at My Codeless Website he also loves to read and to travel.

        Checklist: 5 ways to make your SAAS website beautiful and highly converting

        1. Don’t break the 5 second rule

        The moment a visitor lands on your website you only have 5 seconds to make a good impression.

        That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.

        Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

        2. Don’t confuse your visitor with too many call to actions

        Great call to actions draw the attention of your visitors.

        That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.

        In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.

        3. Design mobile first

        Last year over 52% of all the website traffic worldwide came from mobile devices.

        More than half of the website visits are on a mobile device.

        This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your SAAS website.

        When designing your website, think about the mobile design before you build your desktop website.

        4. Watch people using your website without telling them what to do

        Once your website is ready it’s time to launch. Well, almost.

        Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

        Now sit next to them, and don’t say anything (this will be harder than you think).

        Do this with at least 5 people and learn from their behavior:

        • Did they follow the steps you expected them to?
        • Did your website load fast enough?
        • Was everything clear to them?

        5. Collect real testimonials from real members

        By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.

        Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.

        Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

        Growth hacking: 3 powerful strategies to promote your SAAS website

        1. Go viral with a viral give-away


        You send your website to 5 friends. Who each send it to 5 friends.

        Now these friends also send it to 5 friends.  Oeh la la! Continue this loop for a while, and your website is actually going viral.

        Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.

        We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.

        2. Use local SEO

        SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

        Check out these articles about local SEO if you want to learn more about this:

        3. Do a press release

        Yaiks! A press release? That’s not for SAAS websites, right?

        Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

        Everybody loves entrepreneurs.

        Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

        Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

        Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.


        What makes a good SAAS website?

        A SAAS website design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

        How to create a SAAS website?

        1. Analyze the best examples on this page
        2. Make notes of what you like – and what you don’t like
        3. Design your own site with this a drag & drop website builder 
        4. Publish your website with our recommended hosting platform.

        How much does a SAAS website cost?

        A web designer will charge anywhere between $2800 and $5800 for a decent website. However, this article will teach you to do it yourself for less than $100.

        What information is needed on a SAAS website?

        Your website will need at least the following pages: ‘Home, About us, Contact, Pricing. To create trust with your visitor it’s important to show lots of pictures and videos of your classes.


        You're now ready to get your SAAS website up and running!