Best SAAS Websites of 2023 | 21 Examples + Templates

1. Semrush

URL: https://semrush.com

Semrush has this simplicity in its web design that I really admire. Not to mention their content is not compromised! What I loved the most about this website is them featuring some of the world’s leading brands that use their services. A clever choice on that one! The chosen color scheme for the design never gets old. Well done!

What we love about this web design

• Clear call-to-action buttons
• Great color scheme and choice of a muted white background
• Featured user reviews

2. Dropbox

https://www.dropbox.com/

Clean, minimal, and straightforward—these are the words that describe Dropbox’s web design the most. The texts on the homepage were very clear and well written. They did a great job in conveying what service they offer and that is “keeping life organized and work moving—all in one place”.

What we love about this web design

• Clean and modern design
• White space makes the accent colors pop
• Great copywriting

3. Streak

https://www.streak.com/

Aside from its clean and modern design and engaging graphics, Streak provided one of the best copywriting for a SAAS Website! Their “Features” page delivered detailed information about the services they offer by highlighting their most important features. With the help of white spaces, they were able to able to elevate the cleanliness of the website. Awesome!

What we love about this web design

• Featured user reviews
• “Recognized by Google” section
• Muted color scheme

4. Appcues

https://www.appcues.com/

Appcues is an in-app user engagement platform meant to improve product adoption, and they did an awesome job in providing information and videos that are easy to understand and follow. Great font and color palette choices as well. They are really living up to their name!

What we love about this web design

• Featured user reviews with mini-tutorial videos
• Uses a chatbot that provides real-time information for users
• Bubbly and engaging copywriting

5. Benchmark

URL: https://www.bench.com/

Benchmark redefines what’s possible with innovative engineering and electronics, and that notion definitely reflected in their web design! Their website features a futuristic video and detailed information in strong and powerful fonts. I also love the copy on the website which can entice the visitor to know more about the site. Check it out too!

What we love about this web design

• Breath-taking video
• Clear call-to-action buttons
• Detailed information is provided

6. Kissmetrics

URL: https://www.kissmetrics.io/

Simple but classic! The website Kissmetrics with its vibrant color scheme makes it distinctive and professional. Their color scheme of blue and green is perfect for the services they provide—analytics and metrics. The whole website is just well-polished and it can catch your attention because of the friendly design. Fantastic work!

What we love about this web design

• Straightforward design
• Featured user reviews
• Clear call-to-action buttons

7. Intercom

URL: https://www.intercom.com/

Scrolling animations, motion graphics, and videos that highly feature their services – these subtle details are what make this website so engaging. Not to mention their great choices of fonts and white space that really make the colors pop on their website. Awesome!

What we love about this web design

• Bold typography 
• Clean design with lots of white space
• Smooth scrolling

8. Slack

URL: https://slack.com/

Slack is a collaboration hub that connects people, information, and tools. And certainly, their website connected with me as well with their creative web design! Vibrant colors, high-quality videos, moving graphics, and classic fonts—everything in this website is placed perfectly! Believe me because I use it too. Great job!

What we love about this web design

• Brief but informative copywriting
• Unique color scheme
• Cool features pop up in every scroll

9. Blue Receipt

URL: https://www.bluereceipt.com/

This website is the ultimate combination of design and conversion. At the one hand, the website is filled with awesome shapes and animations. At the same time, everything in me wants to hit that signup button. Just because the design makes me want to. Nice!

What we love about this web design

• Amazing web design style

• Cool animations
• Very attractive call to action button

10. Viral Loops

URL: https://viral-loops.com/

This website is the ultimate combination of design and conversion. At the same time, everything in me wants to hit that signup button. Just because the design makes me want to. I love the modern touch of the color scheme since it makes the website look futuristic and fun. Make sure to check it out now!

What we love about this web design

• Unique color scheme

• 2 well cooperating call to action buttons above the fold
• Simple yet powerful menu structure

11. Convertkit

URL: https://convertkit.com/

Convertkit is a creator marketing platform with a minimal and modern design. With their choice of soft color scheme, clean graphics, and serif font, Convertkit sends out a vibe that their target market, the content creators, will love. I love that everything is well-polished already and all you have to do is browse it and enjoy.

What we love about this web design

• Brushstrokes that highlight text and images
• Clean and professional design
• Featured creators and case studies

12. Mailchimp

URL: https://mailchimp.com/

Probably one of the most elegant SAAS websites ever! Mailchimp uses vibrant colors, stylish graphics, and classic fonts that certainly engage well with marketers. I love the pastel color scheme which is very modern and trendy. I’m sure you’ll love it too once you visit the website. So, what are you waiting for? Visit them now!

What we love about this web design

• Round-edged images and graphics
• Clean and elegant fonts
• Clear call-to-action buttons in every section

13. Petal

URL: https://www.petalcard.com/

Petal’s website went for a minimal design without compromising its creativity. On their homepage is a creative feature that with every scroll, cards rotate. It is impressive how a tiny object – in this case, a card – could be presented in an aesthetic manner.

What we love about this web design

• A unique feature on the homepage
• Modern design with minimal photos and illustrations
• Smooth scrolling

14. Right Message

URL: https://rightmessage.com/

RightMessage did an amazing job with conveying the “right message” for their target market. With their detailed copywriting, clean fonts, and classic design, they emitted professionalism throughout their website. The white spaces add a bit of spice to the design and makes it more clean and neat. Everything is well-organize. Perfect!

What we love about this web design

• Simple but classic design
• Straightforward copywriting 
• Featured user reviews

15. Fullstory

URL: https://www.fullstory.com/

Motion graphics! Yes! And they aren’t just moving shapes – they tell a story on what they offer. Fullstory’s website is an exceptional example of showcasing the integration of digital marketing style in their design which is minimal and modern. Well done!

What we love about this web design

• High-quality motion graphics
• Animated mobile user interface
• Featured digital product teams that use their services

16. HelloSign

URL: https://www.hellosign.com/

What captured my eyes on this website is the mini-tutorial animation on the homepage’s highlighted content. It did the right job of guiding HelloSign’s target market on what service they offer, and a cute color scheme of blues and pinks to boot! Wow!

What we love about this web design

• Clear call-to-action buttons
• “Frequently Asked Questions” section and the use of chatbot
• “Transparent Pricing” section for their subscription plans

17. DocuSign

URL: https://www.docusign.com/

DocuSign is a perfect example of a website with great design manifesting the words “concise but powerful”. With their cinematic photography on their homepage, overlaid with a humane statement that directly connects with the people, their website showcased their mission to accelerate business and simplify life for companies and people around the world.

What we love about this web design

• Contrasting color scheme
• Brief but powerful copywriting
• Smooth scrolling with pop-ups

18. Rafflecopter

URL: https://www.rafflecopter.com/

What makes this giveaway platform’s website memorable is its graphics and illustrations which seem straight out of a children’s storybook. On top of that, they have a friendly copywriting style making use of italics and emojis. Cute! This is definitely a must-visit website!

What we love about this web design

• Storybook-style illustrations
• “Test Drive” giveaway demo
• Clear call-to-action buttons 

19. Typeform

URL: https://typeform.com/

This is what “aesthetic” looks like! Everything in Typeform’s web design is very attractive and pleasing to the eyes – from classic fonts and vibrant color schemes to contemporary images and graphics. Also, the slight movements of irregular shapes on their homepage overlaid with images and videos are so well done. Go check it out for yourself!

What we love about this web design

• Aesthetically pleasing
• Minimal design and the use of thin fonts
• Varying color schemes in every section

20. PandaDoc

URL: https://www.pandadoc.com/

The website of Pandadoc captivates visitors with its visually pleasing web design and well-crafted color scheme. The abundance of animation adds a lively and dynamic touch. Despite the presence of numerous elements, the website maintains a sense of elegance and sophistication due to its sleek lines and restrained color palette. The overall look exudes modernity and style.

What we love about this web design

• Simple yet refined design
• Modern touch
• A lot of animated elements, which brings vibrancy

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.

Checklist: 5 ways to make your SAAS website beautiful and highly converting

1. Don’t break the 5 second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

2. Don’t confuse your visitor with too many call to actions

Great call to actions draw the attention of your visitors.

That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.

In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.

3. Design mobile first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your SAAS website.

When designing your website, think about the mobile design before you build your desktop website.

4. Watch people using your website without telling them what to do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behavior:

• Did they follow the steps you expected them to?
• Did your website load fast enough?
• Was everything clear to them?

5. Collect real testimonials from real members

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.

Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

Growth hacking: 3 powerful strategies to promote your SAAS website

1. Go viral with a viral give-away

Imagine.

You send your website to 5 friends. Who each send it to 5 friends.

Now these friends also send it to 5 friends.  Oeh la la! Continue this loop for a while, and your website is actually going viral.

Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.

We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

3. Do a press release

Yaiks! A press release? That’s not for SAAS websites, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.

FAQ

What makes a good SAAS website?

A SAAS website design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a SAAS website?

1. Analyze the best examples on this page
   
2. Make notes of what you like – and what you don’t like
   
3. Design your own site with this a drag & drop website builder 
4. Publish your website with our recommended hosting platform.

How much does a SAAS website cost?

A web designer will charge anywhere between $2800 and $5800 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a SAAS website?

Your website will need at least the following pages: ‘Home, About us, Contact, Pricing. To create trust with your visitor it’s important to show lots of pictures and videos of your classes.