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Best Photography Websites of 2024 | 44 Examples
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👋 My Experience With Photography Web Design
Hi – it’s Ralph here 👋 In the past 10 years, I’ve designed 20+ websites for photographers. What I learned over the years building websites for Photographers:
1. Portfolio showcase
I encourage you to use clear images of your shots and display them on the homepage of your website where visitors can see them easily. Ensure all of them are loadable in the shortest time possible and at the same time meet the quality standards.
2. Community engagement
I recommend posting a calendar that includes the events that you are either organizing or planning to cover or attend that involve your photography skills. Design a platform for your clients to build a community, talk to each other and share photos that were taken by you and your team.
3. Educational content
It is also beneficial to integrate a blog in which you can post tips concerning photography, as well as some stories from behind the scenes and the progress of your projects. I suggest uploading recorded videos on photography tips and tricks, basic editing techniques, and equipment demonstrations.
Focus on this, and you’ll be fine.
PS: I suggest taking a look at the website examples below. Get inspired by their designs and see which website builders they’ve used. Best of luck!
👋 How I curated this list
Welcome friendly stranger! You’re looking for some inspiring website examples. You found the right page.
About me
My name is Ralph de Groot. I’m the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
How I curated this list
Once a year I collect 500 website examples to create/update this article. I create a shortlist which I send to my team of web designers. Together, we vote to determine the order of this list.
Next to that, I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.
Home » Blogs » Website Examples »
Best Photography Websites
- Marcus Eriksson
- Tom Griffiths
- Aaron Feaver
- Peter McKinnon
- The Locals
- Indus
- Tony D’Orio
- Tom Hull
- Maine Eloping Collective
- Pedro N the World
- This Wild Idea
- Ashley Smith Photography
- Lalu Photo
- Mathieu Stern
- Mathijs Hanenkamp
- Julia X Gil
- Nate in the Wild
- Jay Alonzo
- Lwink Photography
- Daniel Henry
- Anna Kennedy Photography
- Marina Palacios
- Levon Biss
- Jen Huang Bogan
- Mike Kelly
- Scott Synder
- Eric Ryan Anderson
- Rachel Rodgers
- Cassandra Ladru Photography
- Phil Chester
- Susan Stripling
- Lila Marvel
- Gavin Ashworth Photography
- Filmfolk
- Cristina Hohner
- Private Photo Tours
- Studio Noah
- Michael David Adams
- Nick Onken
- Michael Muller
- Lisa Lent Photography
- Photek Photography
1. Marcus Eriksson
Marcus has outdone himself with his website’s amazing graphics. The photographer knows how to engage everyone, and his hard work has paid off. Before knowing his services, his portfolio can clearly be seen on his website. Because of the flexibility of an online portfolio, Marcus was able to show his personality and talent. Perfect strategy!
What you can learn from this great photography website design
- Glorious motion graphic designing
- Alluring photograph display with various celebrities
- Attractive changing color schemes with moving design of the website
🚀 Here's the website builder I recommend to replicate this website
2. Tom Griffiths
URL: https://www.tomgphoto.co.uk/
With a passion for portraiture and producing deeply warming moods in his work, he chooses to shoot, Tom Griffiths’ shots allow this website to create shape and form. His work focuses on story-telling; capturing his subjects in their natural environment, with friends, at dinner parties, at work or home, showing the emotion, the craft, or the ambiance of the situation they are in.
What you can learn from this great photography website design
- Simple and short information page
- Wide range of images – cinematic, portrait, street, etc.
- Select case studies are featured
🚀 Here's the website builder I recommend to replicate this website
3. Aaron Feaver
Have a look at this beauty of a website, thanks to Aaron Feaver’s skillful photography and, of course, his lovely models. This website welcomes you with a simple collage of portraits in different color schemes which, I must say, is a burst of colors! So full of life! Everything looks well-polished and well-planned since every photo and color match with each other.
What you can learn from this great photography website design
- Captivating one-pager homepage
- Images on the homepage show Aaron’s versatility with colors
- Impressive client list – Vogue Paris, Playboy, Marie Claire, Kendall + Kylie, etc.
🚀 Here's the website builder I recommend to replicate this website
4. Peter McKinnon
URL: https://www.petermckinnon.com/
The initial look at Peter Mickinnon’s website will make you want to grab a cup of coffee which showcases his photography skills. The Youtuber’s official website has a sleek black look but still has an engaging look to it. Black is a sophisticated hue. A black color palette gives an air of grace and high style to any website.
What you can learn from this great photography website design
- Notable usage of different fonts to grab attention
- Easy access to additional forums and communication channels
- Personalized touches look great while also informative
🚀 Here's the website builder I recommend to replicate this website
5. The Locals
The Locals is the online home for the street-style photography of Søren Jepsen. Scrolling through this website is like stepping into the streets of the world’s fashion capitals. An amazing experience indeed! If you’re into modern typography and magazine-like arrangements of visual media, you won’t be disappointed with this one! So make sure to check them out and get some inspiration from them.
What you can learn from this great photography website design
- Trendy graphic layouts
- Modern typography and magazine-like arrangements of visual media
- Visually pleasing combination of light and dark-muted colors
🚀 Here's the website builder I recommend to replicate this website
6. Indus
Indus shows a series of portraits at first glance, all elegantly placed to get a good look. As a visitor, I’m sure you’ll be intrigued to scroll down without hesitation. Then, the modern design also portrays the photographer’s unique portraits and her ability to carry out new styles in photography.
What you can learn from this great photography website design
- Simple modern website design
- The muted color scheme that emphasizes the colors in the displayed photographs
- Easy-access communication channels
🚀 Here's the website builder I recommend to replicate this website
7. Tony D’Orio
Just like in the movies! If you’re looking for photography website inspiration that displays awesome movie-poster-like photos and mind-blowing concepts, this is it! You will definitely learn a thing or two when you visit his site that just screams creativity all over it. Tony Dario is the one! Come visit to see some intriguing, witty, funny, and mind-blowing concept photos.
What you can learn from this great photography website design
- Crisp and clear images
- Intriguing, witty, funny, and mind-blowing concept photos
- Simple and modern menu structure
🚀 Here's the website builder I recommend to replicate this website
8. Tom Hull
URL: https://www.tomhull.co.uk/
You’ll know exactly where to look from the very start of the page because of this website’s wonderful execution of graphic movement. The unique arrangement of photos and white space really does the website a favor of looking more neat and sleek. The website now exceeds a very classy aura that everyone would love to look at when they browse your portfolio.
What you can learn from this great photography website design
- Soft colors in the “Projects” background
- Unique project pages – viewers are given the option to view photos individually or as thumbnails in a gallery
- Subtle color scheme
🚀 Here's the website builder I recommend to replicate this website
9. Maine Eloping Collective
https://maineelopementcollective.com/
A very sweet website, the Maine Eloping Collective is the real winner here. This is a great website full of playful and original touches. The subtle and complementary colors are definitely a nice touch. A pro tip from this one: choosing the proper colors for a website may be a difficult and time-consuming endeavor unless you have a thorough understanding of color theory. Colors play an important role in the success of some businesses and can have a significant impact on revenue.
What you can learn from this great photography website design
- Playful graphic elements
- Easy to navigate layout
- Subtle and attractive color and font scheme
🚀 Here's the website builder I recommend to replicate this website
10. Pedro N the World
https://www.pedrontheworld.com/
Looking for an unconventional and modern-styled photographer website example that captures nature and adventures, then Pedro N the World is the one you want. At first glance at the website, you can see an array of photographs telling each person’s story. The vibrant pictures in the fast moving fullpage slideshow is a wonderful idea. It gives a great overview of the best of your work.
What you can learn from this great photography website design
- Simple yet beautiful
- Easy-access navigation
- Brilliant website graphic design
🚀 Here's the website builder I recommend to replicate this website
11. This Wild Idea
This Wild Idea takes you on an adventure on their website. It’s not hard to imagine yourself in any scenario because there are a lot of photos to dream away from. Check how Theron Humphrey’s photography exists somewhere between country living and city ideals. Images with roots and connections but excited about big lights and tall buildings.
What you can learn from this great photography website design
- Warm color schemes look great
- Attractive graphics and font usage
- Lovely descriptions with loving photographs
🚀 Here's the website builder I recommend to replicate this website
12. Ashley Smith Photography
URL: https://www.ashleysmithphotos.com/
Ashley Smith Photography will make you have beautiful daydreams. Her photography portrays elegance but also the love between people from all parts of the world. If you’re looking for photography website examples this is a great one. The subtle color, graphic design, and arrangement of the images are just stunning.
What you can learn from this great photography website design
- Elegant graphic design
- Symmetrical arrangement of photographs
- A beautiful color scheme that complements the photograph
🚀 Here's the website builder I recommend to replicate this website
13. Lalu Photo
URL: https://laluphoto.com.au/
Lalu Photo gives you a warm and cuddly feel as soon as you visit their website. The family photographs displayed look mesmerizing to the point that you have to stop to admire them. Family portraits by Lalu Photos are a must-have.
What you can learn from this great photography website design
- Warm color schemes look great
- Attractive graphics and font usage
- Lovely descriptions with loving photographs
🚀 Here's the website builder I recommend to replicate this website
14. Mathieu Stern
Mathieu Stern’s website gives you an idea about his fantastic editing and graphic skills on the first look. Visitors won’t regret choosing Mathieu Stern and his team to portray their picture just as they like. A little background about Mathieu is that he’s a professional photographer and filmmaker based in Paris, France. He got his nickname the ” Weird Lens Guru” because of his love for vintage lenses and his passion for experimenting with photography technics.
What you can learn from this great photography website design
- A fantastic method for photograph display
- Easy to use information side-bar
- Excellent and attractive graphic design
🚀 Here's the website builder I recommend to replicate this website
15. Mathijs Hanenkamp
URL: https://mathijshanenkamp.com/
Mathijs Hanenkamp is a Netherlands-based photographer with an out-of-the-ordinary portfolio website. Cited as one of the 2024 Webby Awards Honorable Mention for best professional service, the website’s concept uses that of a DLSR camera’s viewfinder grid. The website presents the photographer’s view of the world from within his camera where grids and scales move settings to present a beautiful photograph. Except that the scale shows the different areas Hanenkamp specializes in for photography. It’s a very interactive and futuristic website in terms of animation like in how the dropdown menu unfolds. Awesome!
What you can learn from this great photography website design
- Well-planned design and great execution
- Awesome concept
- CTA buttons strategically in place
🚀 Here's the website builder I recommend to replicate this website
16. Julia X Gil
Looking for a wedding photograpy webiste example that is both non-traditional and stunning? Look no further! This website features all the design ques that make for a succesful website. Great arrangement of photos, an orginal way to show testimonials and a stunnin g way to show theur presets. Lovely!
What you can learn from this great photography website design
- Excellent and attractive usage of fonts
- Great use of whitespace
- Unconventional, fun descriptions
🚀 Here's the website builder I recommend to replicate this website
17. Nate in the Wild
Nate Luebbe’s website gives you an idea about his work at first glance due to nature photography’s features. The relevant graphics and animation help set the layout for his portfolio ‘Nate in the Wild.’ Make sure to visit this one to see some eye-capturing picture slideshow as the background.
What you can learn from this great photography website design
- A splendid display of motion landscape photographs
- Eye-capturing picture slideshow as the background
- Satisfying scroll
🚀 Here's the website builder I recommend to replicate this website
18. Jay Alonzo
URL: https://www.learnfromjaya.com/
Jay Alonzo, a renowned photographer in the Philippines and the UAE, brands himself online as “Learn From Jaya”. Jay Alonzo shares his 28-year expertise as a professional photographer through his website by providing one-on-one coaching sessions and easy-to-learn modules. He prides himself of turning beginners into professional photographers himself. Using a black-and-white theme, the website is packed with marketing techniques such as strategically-placed CTA buttons, compelling copywriting, and social proofs.
What you can learn from this great photography website design
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User-friendly design and navigation
-
Crisp photographs presented in a minimalist layout
-
Use of lead magnet and color in the visual hierarchy
🚀 Here's the website builder I recommend to replicate this website
19. Lwink Photography
URL: https://lwinkphotography.com/
If you’re looking for a photographer specializing in dancing, you’ve probably heard of L. Wink, one of the top photographers in the business. This photographer is one of the most well-known artists in this genre, not only in the United States but also internationally. The sleek display of photographs gives you a pretty good idea of how L-Wink Photography will cater to your needs.
What you can learn from this great photography website design
- Beautiful still image background
- Sleek and modern scroll design of features
- Elegant yet boldly prominent display of picture
🚀 Here's the website builder I recommend to replicate this website
20. Daniel Henry
URL: https://www.danhenrynewyork.com/
If you are looking for a great photographer around New York, you just got lucky since Dan Henry is there! You can see the works of art on his website, and I know you will love them just as much as I did. The collage of photos shows his flexibility as a photographer. Well done!
What you can learn from this great photography website design
- Excellent style for communication channels
- The sleek and noticeable design portrays the website’s purpose
- Smooth interface with engaging creative work
🚀 Here's the website builder I recommend to replicate this website
21. Anna Kennedy Photography
URL: https://annakennedyphotography.co.uk/
What a festive yet elegant look Anna Kennedy Photography’s website provides. Along with cute and attractive pictures of families, specifically tiny babies, the website also provides a sense of comfort. If you’re into websites with a beautiful and engaging array of photographs, look no further.
What you can learn from this great photography website design
- A beautiful and engaging array of photographs
- Fun and fascinating display of articles
- Unique visual art and color scheme
🚀 Here's the website builder I recommend to replicate this website
22. Marina Palacios
At first glance, Marina Palacios’s website has you enthralled and amazed for a minute or two. The beautiful display of wedding pictures gives you a peek at what it might look like and attracts immediate attention. Check out this one for its beautiful symmetry and soothing color schemes.
What you can learn from this great photography website design
- Elegant and eye-catching website style
- Beautiful symmetry and soothing color schemes
- Enchanting picture display along with their stories
🚀 Here's the website builder I recommend to replicate this website
23. Levon Biss
An awe-inspiring first look at Levon Biss and his work is nothing less than jaw-dropping. The high-resolution photographs combined with the modern yet not subtle style of the website will have you invested in every picture, and it truly portrays the photographer’s skill.
What you can learn from this great photography website design
- Modern and bold design
- The high-resolution photographs look amazing
- Classy write up, and communication channel gives it an edge
🚀 Here's the website builder I recommend to replicate this website
24. Jen Huang Bogan
URL: https://jenhuangphoto.com/
The graceful exhibit of photographs portrays Jen Huang Photo’s website as unique and tasteful. Jen Huang Bogan deals with event photography, primarily weddings, and you can see it all on her website. Her photographs capture the moment but also the grace and beauty within the moment.
What you can learn from this great photography website design
- The muted color scheme emphasizes the photograph’s emotion
- Great simple design
- Classy and catchy writings with photograph pull it all together
🚀 Here's the website builder I recommend to replicate this website
25. Mike Kelley
M.P.Kelley has a fantastic sense of modern-day photography along with a sense of new landscape photography methods. His website definitely radiates this expertise without failure. Every page and chosen element is very clean and focuses completely on the images. Very cool!
What you can learn from this great photography website design
- Easy-access navigation
- The mesmerizing portrayal of photographs
- Fun ‘about’ page
🚀 Here's the website builder I recommend to replicate this website
26. Scott Synder
https://www.scottsnyderphoto.com/
The homepage of this website instantly reveals its purpose – to display amazing photography. The collage of photos make the web design simple yet beautiful. I am sure you’ll love how all visuals can be found anywhere you set your eyes into! Take a look at this and witness some modern design.
What you can learn from this great photography website design
- Lovely collage of photographs
- Subtle color scheme
- Full focus on the photography
🚀 Here's the website builder I recommend to replicate this website
27. Eric Ryan Anderson
URL: https://www.ericryananderson.com/
Eric Ryan Anderson’s photograph website will show you just how talented he is. It’s mind-blowing what he can do with a blank background and a simple human being. His website has the single focus of showing his art to potential clients. Wonderful!
What you can learn from this great photography website design
- A lovely blend of colors
- A beautiful display of photographs
- User-friendly website design that makes you want to see more
🚀 Here's the website builder I recommend to replicate this website
28. Rachel Rodgers
URL: https://rachelrodgersphotography.com/
Rachel Rodgers’ photography website will transport you to different places with different people. The new unique way of showing the photography is mesmerizing while also fun to watch. Bold colors and creative borders make this a brilliant and quite original website. Nice!
What you can learn from this great photography website design
- Unique use of color and typography
- Playful graphics
- Great social proof
🚀 Here's the website builder I recommend to replicate this website
29. Cassandra Ladru Photography
URL: https://cassandraladru.com/
Cassandra Ladru’s website depicts her passion for capturing picture-perfect moments and their emotion. Isn’t that nice? The website also displays other modeling and family-based projects, which are nothing less than mesmerizing.
What you can learn from this great photography website design
- Enchanting slideshow of photographs
- Beautiful black and white contrast of photographs
- Modern and sleek website design
🚀 Here's the website builder I recommend to replicate this website
30. Phil Chester
What a fantastic way to display your portfolio and at the same time show the loving bond between two people. Phill Chester knows how to help people relax and love, and it is clearly seen on his website. Wonderful job!
What you can learn from this great photography website design
- Photographs as backgrounds look stunning
- A beautiful contrast of picture colors ranging from vintage to modern
- Great use of wonderful typography
🚀 Here's the website builder I recommend to replicate this website
31. Susan Stripling
https://www.susanstripling.com/
Susan Stripling is a wonderful and elegant website! Plenty of whitespaces combined with the gold of the logo and text make for an enchanting website with lots and lots of photos. Stunning! Click the link to also see an accessible side-bar navigation.
What you can learn from this great photography website design
- Accessible side-bar navigation
- Lots of whitespace with subtle colors
- CTO’s below images
🚀 Here's the website builder I recommend to replicate this website
32. Lila Marvel
URL: https://www.lilamariesmoments.com/
A photography website that takes you on a visual journey is hard to find, but Lila Marvel does it like it’s a piece of cake. Her website showcases her extraordinary storytelling abilities with eye-catching descriptions and makes you want to try it to find your happy ending.
What you can learn from this great photography website design
- A fantastic portrayal of photographs and their descriptions
- A beautiful color palette for the background
- Easy-access navigation and modern website design
🚀 Here's the website builder I recommend to replicate this website
33. Gavin Ashworth Photography
Gavin Ashworth specializes in fine and decorative arts photography for museums and private collectors. This website made a very memorable impression on me. Why? It’s because I love its classy design complained with engaging background images.
What you can learn from this great photography website design
- Engaging background images
- Classy design
- Lots of whitespaces
🚀 Here's the website builder I recommend to replicate this website
34. Filmfolk
URL: https://www.filmfolk.com/
Filmfolk ilicits some happy and friendly vibes. This is what happens when you choose the right photos to welcome your visitors. If you want your visitors to feel included, learn from this one. Plus, the fonts look professional too! All in all, this one has a great outcome you should look through immediately.
What you can learn from this great photography website design
- Unique web design
- Great color scheme
- Great shapes
🚀 Here's the website builder I recommend to replicate this website
35. Cristina Hohner
URL: https://christinahohner.de/
Cristina Hohner conveys her strength in wedding photography on her website by using a white and gray color scheme, which makes her featured photos stand out. Using a minimalist layout, the website presents the photographer’s portfolio alternating with white areas, well-rounded typography, and organized content. Simple photo animation is used in the website that adds interest and interactivity.
What you can learn from this great photography website design
- Clean and organized content
- Simple design
- Use of social proofs and CTA buttons
🚀 Here's the website builder I recommend to replicate this website
36. Private Photo Tours
https://www.privatephototours.com/
Such a beautiful portrayal of animated attractiveness on Private Photo Tours’ website! The Private Photo Tours gives photographers worldwide a chance to fulfill their traveling wishes and continue their photography passion. Visit this one to see some eye-capturing yet informative titles and descriptions like no other!
What you can learn from this great photography website design
- Animated marvels on the website’s first glance
- Bold depictions of goals
- Eye-capturing yet informative titles and descriptions
🚀 Here's the website builder I recommend to replicate this website
37. Studio Noah
URL: https://studionoah.com.au/
The website’s first look showed what a session with Studio Noah would entail: a fun and memorable time with your pets. The design and array of the pet pictures are elaborate and inviting, which Studio Noah is all about. If you’re a fan of playful and inviting web design, this example is worth your time.
What you can learn from this great photography website design
- A charming and delightful display of pictures
- Fun and inviting website design
- Informative descriptions that take you on a journey
🚀 Here's the website builder I recommend to replicate this website
38. Michael David Adams
URL: https://michaeldavidadams.com/
Apart from this website’s attention-grabbing slideshow of his portfolio highlights, this website will impress you with how organized it can be. I love how there are pages intended to showcase his different photography styles, and it shows how creative a mind can be when it comes to their passion. For an inspiring organization of content, check out this one! Awesome!
What you can learn from this great photography website design
- Full-page visual media on the homepage
- Long-scroll portfolio pages drive more traffic to the website
- Inspiring organization of content
🚀 Here's the website builder I recommend to replicate this website
39. Nick Onken
URL: https://onken.co/
Nick Onsen’s website has a captivating tagline that inspires viewers with its authenticity. What’s even more remarkable about this website is that you’d witness Onsen’s confidence as a self-proclaimed ‘Creative Alchemist’. The website may look simple but if you try to look at it from a different perspective, you’ll understand how cool art can be. How cool is that?
What you can learn from this great photography website design
- Onken has one of the most inspiring “About” page
- Featured famous clients – Adidas, Justin Bieber, Coca-Cola, Toyota
- Powerful tagline above the fold
🚀 Here's the website builder I recommend to replicate this website
40. Michael Muller
URL: https://www.mullerphoto.com/#/
Wow! Just wow! If you haven’t heard of Michael Muller, then you’d be really impressed with this website’s star-studded gallery and its enticing background video above the fold! I was surprised the moment I visit the website. It felt like I was underwater with Michael and the shark. That can be a shocker and an awesome featured to showcase how deep your service can go.
What you can learn from this great photography website design
- Images are organized according to style or genres
- Multiple image sliders below the fold
- Heart-stopping video on the homepage
🚀 Here's the website builder I recommend to replicate this website
41. Lisa Lent Photography
Lisa Lent Photography knows how to capture the audience’s attention with their mesmerizing featured photos from previous clients and the many perks listed for future clients. Testimonials work because they are not powerful sales pitches, they are delivered in an unbiased manner, and they generate confidence. You’re employing actual individuals to demonstrate the success of your product or service. Finally, if you use testimonials appropriately, they will help you convert more prospects into customers.
What you can learn from this great photography website design
- Elegant and adorable design that looks appealing at a glance
- Informative & structured website complying with its’ purpose
- Easy access to queries and communication channel
🚀 Here's the website builder I recommend to replicate this website
42. Photek Photography
Talk about commercial and architectural brand photography because this website has got you covered! Not to mention Photek’s confident “voice” of copywriting! Love it! Copywriting is more than just writing lines in English and uploading them online. It entails appealing to your audience’s emotions and instilling curiosity in them. Excellent writing piques the audience’s interest and leaves them wondering how your company might help them.
What you can learn from this great photography website design
- Professional look & feel
- Lots of social proof
- Solid and clear web design
🚀 Here's the website builder I recommend to replicate this website
These are my favourites.
BONUS – Here is my favorite template
Photography Website Template
URL: https://mycodelesswebsite.com/try-theme/photo-marketplace
Why this is such a great template
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
BONUS: Elegant Themes
URL: https://www.elegantthemes.com/
Although this one shouldn't be on the list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What can you learn from this great website
- Playful design
- Clear call to actions
- Great user experience
Award-Winning Web Designers 🎉
I highly recommend you to have a look at their portfolios
WEBFLOW EXPERT
HIGH-END
Arch Web Design
archcowebdesign.com
We're a Canadian Webflow agency that helps SaaS companies increase their revenue using high-converting websites. We've worked with over 200 SaaS companies and see an average 3.7x increase in website leads.
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Hugo (acquired by Calendly), SmartSuite,
DuxSoup
✓ Our average client increases their conversions by 3.7x in 90 days
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Vrrb
vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
✓ Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
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Checklist: 5 ways to make your photographywebsite beautiful and highly converting
1. Don’t break the 5-second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
2. Don’t confuse your visitor with too many call to actions
Great call to actions draw the attention of your visitors.
That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.
In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.
3. Design mobile first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your photography website.
When designing your website, think about mobile design before you build your desktop website.
4. Watch people using your website without telling them what to do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behavior:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
5. Collect real testimonials from real members
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.
Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
Growth hacking: 3 powerful strategies to promote your photography website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now, these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.
We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
2. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you want to learn more about this:
3. Do a press release
Yikes! A press release? That’s not for your website, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your SEO. The more websites mention you on their website, the higher you’ll rank in the search engine.
FAQ
What are the top 3 best photography websites?
1. Mathijs Hanenkamp
2. Jay Alonzo
3. Cassandra Ladru
What makes a good photography website?
A great photography website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How much does a photography website cost?
A photography website will cost you anywhere between $1200 and $5000. Of course, it’s cheaper to do it yourself. Have a look at the tools I recommend in this article to get started for under $100.