Best Car Dealer Websites of 2023 | 36 Examples & Templates

1. Infiniti

URL: https://www.infiniti.ca/

Infinity is a brand of luxury cars that are artfully designed yet balanced with performance. This same dynamics the company integrates in the overall concept of their website. Using sharp photos of their newest models against a black theme and a good choice of typography, they were able to radiate a sense of sophistication in the website. This is despite the fact that there isn’t much information in it. What they do have, however, is an easy navigation, clean menu, and lots of tools and resources for present and potential buyers like an online shop and a payment estimator. Visit them and discover the many perks that come with INFINITI-certified pre-owned vehicles.

What you can learn from this great car dealer website example

• Amazing images
• Great call-to-action buttons
• Nice copywriting

2. Dodge

URL: https://www.dodge.com/

The first look on this website’s landing page is an image slider. This is a great way of showcasing a website’s main content. For example, in this case, it’s about car offers. Another noteworthy element in the website’s design is its classic color scheme of black, white, and red with little hints of blue and yellow. Then there’s the unique presentation of images that result to a symmetrical layout. But most notable is the huge content of their website. The website offer a diverse range of services for visitors such as a Research section where you can compare models, see competitive comparisons, and check on different warranties, among others. They also offer tools for applying for credit, scheduling a test drie, and even shop for car parts online. Very useful!

What you can learn from this great car dealer website example

• Functional features
• Nice images
• Lots of white space

3. Chevrolet

URL: https://www.chevrolet.com/

Chevrolet is the “Most Awarded Brand For New Vehicle Quality.” A look at their website will show one the truth behind such a recommendation. Similar to the previous example, the highlighted content on their website are two image sliders. One just under the main menu and another when you scrolldown the page. Both highlights photos of their products, deals, advocacy, and website features. The fade-in animation of the photos beautify the website, which has a clean layout thanks to the ample white spaces in it. Overall, the web design is pretty straightforward and easy to follow. While there are many features worth mentioning for their website such as a multilingual function, members-only section, and an online quiz to test one’s Corvette Quotient. Do check them out!

What you can learn from this great car dealer website example

• Nice images
• Great copywriting
• Clean design

4. Volvo Cars Manhattan

URL: https://www.volvocarsmanhattan.com/

Volvo Cars Manhattan makes it easy for its website visitors to choose the right car for them. They offer two options on how to see their online catalogue: an inventory browser and an image slider that displays available car models, which leads to more info on it once an model’s image is clicked. This is in addition to their online store that brands itself as “Car Buying Made Simple.” This is very efficient and it boosts conversion rates! Kudos to the designer! In terms of their design, it is always a safe choice to use a classic color scheme as seen on this website.

What you can learn from this great car dealer website example

• Slick design
• Functional design
  
• Simply a great design

5. Alba Cars

URL: https://www.albacars.ae/

Alba Cars’ website has the smoothest scrolling animations ever—animations that vary from the top to the bottom menu! Their graphics are engaging and present a friendly environment all throughout. I also love how simple the fonts and other elements are! It is good to remember that busy designs lose their allure and become dated quickly. I also loved the bright and chirpy color theme in use, which is mostly white paired with a couple of reds and tinged with dashes of black. Other colors come up–such as yellow–that appear on mouseover of the vector-illustrationed buttons.

What you can learn from this great car dealer website example

• Slick design
• Lots of white space
• Chirpy color scheme
  

6. Lotus of Vancouver 

URL: https://lotusvancouver.com/

Lotus of Vancouver’s website is very unique to look at. At first, I honestly thought I’d entered a game. Who wouldn’t with the use of 3D rendered images of their cars! I was remind of CSR Racing and is expected to choose a vehicle for the race. LOL. My point is the design is fantastic! As one scrolls down, one gets to even play with the image scroller of 3D-rendered cars. Hovering one’s mouse on a car model changes the color of the car. Cool and fun! Then everything gets informative with the latest listing, latest news, and the likes. Plus, the site’s features get cooler when you get to the listings that allow one to drag an image into view at a closer range. Great one!

What you can learn from this great car dealer website design

• Simple yet effective design
• Great background image
• Conversion focused web design

7. Pierre Ford

URL: https://www.pierreford.com/

Pierre Ford is one of Seattle, Washington’s oldest car dealers offering with outstanding and used inventory. Their website presents a robust theme throughout its overall web design. With powerful background videos, bold color schemes, sharp photos, compelling typography, and persuasive copywriting, visitors definitely would want to explore more of what the website has to offer.Speaking of features, they have a live chat, a real-time free estimate for trade-ins, an online map with hours of operation to easily locate them once open, and an online catalogue made easy to view through a search feature.

What you can learn from this car dealer website design

• Great images
• Clean design
• Great online tools
  

8. Al-Futtaim Automotive

URL: https://www.alfuttaim.com/automotive/

Al-Futtaim Automotive is a subsidiary of the multinational company Al-Futtaim, which dates to the 1930s based in Dubai. A first look on their website show how diverse their mother company’s business is that includes even health and retail. And my first impression of this website—clean and refreshing–definitely lasted the entire time I was scrolling through it. The white space, classic font style, clean icons, and blue accent color all contributed to this vibe.

What you can learn from this great car dealer website design

• Lots of white space
• Easy to navigate
• Clean design

9. The Elite Cars

URL: https://theelitecars.com/

The Elite Cars is one of the United Arab Emirate’s leading dealerships on pre-owned and new luxury cars. A look at their website will easily confirm this statement. A full-page background video at the homepage of their website shows the austere offices ad showrooms filled with sleek cars of various models and brands. The website itself exhibits sophistication and class above the ordinary from its typography to vivid photos and subtle animation. All these capture the attention of the website’s visitors and proved they are truly elite.

What you can learn from this great car dealer website design

• Great filter
• Great images
• Great color scheme

10. Sun City Motors

URL: https://suncitymotors.net/

Sun City Motors is Dubai’s favorite car dealerhip for iconic luxury brands and renowned for excellent customer service. This two-decade establishment focuses on buying pre-loved cars with a catchy offer of a quick and easy processing at an amazing price! Their website highlights this particular service through their image slider, which even include an animated video on it. Beyond the live chat and attractive color scheme, their website surely packs lots of call-to-action message. All these web design factors make it a great website inspiration.

What you can learn from this great car dealer website design

• Unique design
• Fun animated images
• Clear two-sided call to action above the fold

11. Al Tayer Motors

URL: https://www.altayermotors.com/

Al Tayer Motors’ website similarly showcases high-quality photos of shiny cars, engaging graphics, and attention-grabbing deals. I also love how clean and uncomplicated their menu structure is. They know how to draw the reader’s attention to what matters most. Scrolling down from their impressive offering of automotive vehicles featured in their image slider, one sees a tile of photos with overlayed texts and drop-down menus–a new take at presenting a company’s various offerings and website content. Impressive visuals!

What you can learn from this great car dealer website design

• Clean design
• Impressive layout
  
• Clear and simple menu structure

12. RMA Motors Dubai

URL: https://www.rmamotors.com/

RMA Motors Dubai boasts of three generations of vehicle technicians that promises to help clients avoid the pit falls and horrors of purchasing cars. Value for money is their guarantee. The RMA Motors Dubai website achieves this goal by presenting in a straightforward fashion all the information clients need to become empowered in achieving “their motoring dreams.” I love how they incorporated a color scheme that gives off both cool and luxurious vibes. While the customer reviews on the top of the menu and within the content of the homepage enforces their identity as a trustworthy company.

What you can learn from this great car dealer website design

• Simple yet effective design
• Lots of whitespace
• Great call to action messages
  

13. Tesla

URL: https://www.tesla.com/

Famous car company Tesla has one of the most aesthetically pleasing websites on this list. Scrolling down the website gives you a view not only of their lustrous cars but also their solar roof, solar panels, and accessories. These are products, after all, based from the inventions of renowned physicist and engineer Nikola Tesla of the 1900s. The chosen design elements make this website a memorable example with its overall minimal layout, soft color scheme, sleek photos, clean font styles, and an attention-grabbing logo. Elon Musk, who owns 13.4% of Tesla as of December 2022, must be so proud of this one.

What you can learn from this great car dealer website design

• Aesthetically pleasing web design
• Soft color scheme
• Clean navigation bar

14. DealerOn

URL: https://www.dealeron.com/

DealerOn is one of the biggest car dealerships in North America–reporting a 298% revenue growth for 2016 to 2021–with a string of awards under its name including the Automotive Website Awards. A look at their website does show they are one of a kind—using visuals uncommon to its competitors. No huge, flashy photos of cars shown on the homepage like other car dealer websites do. Instead, they highlight their personnel, upcoming events of the industry, and their unique service of “custom vehicle ordering.” The website uses a classic color scheme: blue, orange, and white that effectively attracted attention, drove conversions, and even earned customer’s loyalty. Colors can really be your most powerful tool to gain a reaction from your targeted audience.

What you can learn from this great car dealer website design

• Unique design
• Classic color scheme
• Clear call-to-action buttons

15. CarDekho

URL: https://www.cardekho.com/

CarDekho is a car dealership in India with an impressive website. It is an online shopping site galore for cars that provide ease for purchasing one. They highlight on the onset the most searched cars sorted by vehicle type and provided with links to monthly offers. This is immediately followed by a listing of the lastest, upcoming, and budget-friendly cars. What I like most is they have a section where cars of the same make though different brands are compared of its features and a section on news items to help clients choose their car. A truly service-oriented website!

What you can learn from this great car dealer website design

• Engaging and friendly photos
• White space makes the graphics and colors pop
• Clear call-to-action buttons

16. AAA Auto

URL: https://www.aaaauto.eu/

AAA Auto is Europe’s used cars dealer for more than three decades. They pride themselves of having served more than 2.7 million “satisfied customers in 58 countries to date.” AAA Auto has a conversion-focused web design, easily seen from the compelling message accompanying sleek visuals on its homepage. Scrolling further, various categories are listed that prompt visitors to either search for their car model in mind or preview recommended ones. This is capped with a Google Map that clearly shows the various locations of AAA Auto in it–subtly inviting visitors to drop by and check their offerings.

What you can learn from this great car dealer website design

• Refreshing color scheme
• Conversion-focused layout
• Easy navigation

17. Piston Nerd

URL: https://pistonnerd.com/

Piston Nerd, a unique name for a car dealer, conveys a sense of mystery in its website with its background video for the new M5 showing only its headlights. Scrolling down gives one a peak into the other parts of the car–beginning with its engine and interiors. The entire car is seen once you get to the bottom. All these were presented in a black-theme with tinges of white and orange. Nice concept!This website gave justice to BMW’s classy looks and reputation. Black is rarely used as the primary color in web design. However, when used correctly, it can create stunning visual and design effects.

What you can learn from this great car dealer website design

• Classy design 
• Responsive website 
• Unique approach to promoting vehicles 

18.Jay Wolfe Honda

URL: https://www.jaywolfehonda.com/

Kansas City’s Jay Wolfe Honda offers a unique advantage that works successfully for those wishing to purchase their own car. Called Direc2U, the program is all about helping clients from second-guessing the best car for them. This advantage is clearly communicated in their website with its different-colored fonts to highlight their message. A pop-up window containing a video about the program waits at the leftmost bottom corner for visitors to check out. Plus, once in a while, a black window pops-up asking visitors if they wish to purchase a car and recommends one to them from Jay Wolfe. Strong conversion-focus here!

What you can learn from this great car dealer website design

• User-friendly navigation
  
• Great color scheme
• Conversion-focused design 

19. Rimac

URL: https://www.rimac-automobili.com/

Exceptional and powerful are two words that describe Rimac’s website. The full-page background video of its newest model, Nevera, running with speed and force under various weather is truly inviting to those who love cars or intend to purchase one. Rivac’s website animations are what sets them apart! I love how smooth and fast everything changes—visuals swirling out while others swirl out as you scroll down from one section to another. They really pushed technology to the edge of possibility. What a job well done!

What you can learn from this great car dealer website design

• Smooth animations
• Great choice of images
• Conversion-focused design

20. Toyota 

URL: https://www.toyota.com/

Toyota wowed the audience with its excellent website. Using a white and gray theme, the website’s flashy opening video slider—take note, not image slider–welcomes visitors on its homepage. That’s a slider presenting four 3D virtual reality videos of their 2023 upcoming models. The website also boasts a simple, clutter-free design without sacrificing functionality. The website offers accessibility and privacy choices options along with an inventory search and vehicle exploration by type and pricing.

What you can learn from this great car dealer website design

• Simple-free design 
• Great choice of images
• Conversion-focused design

21. Carmax 

URL: https://www.carmax.com/

Finding the greatest car for the money is difficult. But not when you have Carmax to assist you in finding the ideal vehicle for you. Carmax allows users to sell or buy cars online. With its accessibility and user-friendly features, the website looks fantastic. For example, a visitor can easily search for the car he wants to buy on the homepage.

What you can learn from this great car dealer website design

• Accessible to all users
• User-friendly 
• Conversion-focused design

22. EDealer 

URL: https://www.edealer.ca/

EDealer delivers marketing technologies designed for the success of vehicle dealers all throughout Canada. They offer a complete solution for car dealers through the latest innovations, a certified partner program, and even high-conversion website design. Thus, they have a well-organized website with interesting information and cool features. It includes a lovely homepage, eye-catching graphics, good typography, a clear visual hierarchy, enticing animation when navigating, and much more.

What you can learn from this great car dealer website design

• Lovely homepage 
• Clear Visual hierarchy 
• Enticing animation

23. Segrex 

URL: https://www.segrex.com/

Segrex is a fantastic and unique website that car dealers should look into. It offers an eye-catching header design with a great logo, map, phone number, and social media integration. The hero header is also visually appealing, thanks to its innovative use of a slider to display imagery. The website, in particular, uses boxes to display available cars in the business.

What you can learn from this great car dealer website design

• Unique website 
• Great logo map 
• Fantastic social media integration 

24. South Motors Infiniti

URL: https://www.southinfiniti.com/

If you’re working on a car dealer website, consider South Infiniti as a web design idea. The website’s color palette is black and white, which enhances its visual appeal. The header contains numerous helpful components such as phone numbers, hours of operation, and accessibility options on top of the menu and image slider. The layout is organized and clean, making it easy to appreciate the important aspects of a page. A pop-up window highlighting important offers and a livechat option are also worth noting.

What you can learn from this great car dealer website design

• Oozing visual appeal
• Great choice of images
• Conversion-focused design

25. Volvo Cars PH 

URL: https://www.volvocars.com/ph

The seamless design of the vehicle dealership website provides a terrific user experience. Volvo Cars has a fantastic vehicle dealer website. It has a modern and clean design with plenty of white space. The hero header includes a nice image, a call to action, and an advanced search option. This website features a special display of phone numbers on the top to make it easy to contact the company.

What you can learn from this great car dealer website design

• Nice hero header 
• Advanced Search option 
• Conversion-focused design

26. Rolls-Royce Motor Cars

URL: https://www.rolls-roycemotorcars.com/en_GB/home.html

Rolls-Royce Motor Cars incorporates the essence of good visuals and design. It has a full-page vertical visual slider on its homepage comprising an animated photo collage, a static closeup photo, and a 3D virtual video of a new model. These beautiful imagery quickly communicate messages to website visitors and increase site traffic. Additionally, the out-of-the-box cursor effect is one of this website’s coolest features.

What you can learn from this great car dealer website design

• Out-of-the-box cursor
• Great choice of images
• Cool video background

27. Dodge Philippines

URL: https://www.dodge.com/ph/en/index.html

Dodge Philippines is yet another fantastic car dealer website worth visiting. It boasts an eye-catching, asymmetrical design that is both unique and inventive. The hero header, in particular, dazzles visitors with a slick photo mixed with the eye-catching design of CTAs. A cool feature is an animated side menu that not only gives easy access to their social media platforms but also provides useful services to visitors. These services include scheduling a test drive, getting a quote, signing up for updates, and finding a dealer nearest them.

What you can learn from this great car dealer website design

• Boosts an eye-catching, asymmetrical design
• Dazzling hero header 
• Conversion-focused design

28. Metro Honda

URL: http://www.mymetrohonda.com/

Located in New Jersey, Metro Honda has a team that helps Bayonne drivers select superior vehicles and services to allow them great savings. They offer many free services, instant cashback, and even zero downpayment on purchases. All these benefits to the customer is visibly highlighted in the image slider of their website’s homepage. Their website, which uses a blue and white theme, has a clean layout and informative content including test drive videos.

What you can learn from this great car dealer website design

• Customer-oriented content
  
• Great choice of images
• Conversion-focused design

29. Kelley Blue Book

URL: https://www.kbb.com/

Kelley Blue Book is a reliable car guide in Brazil and Canada. Renowned as a one-stop resource for new and used cars, this 97-year-old establishment has already formulated a Fair Purchase Price for used cars and a Price Advisor for new cars to easily guide clients decide accordingly. They even host an annual awards–the Best Buy Award–on which cars prove to be a most worthwhile purchase for customers. All these and more one can find in their very informative and functional website, which is easy to navigate, organized, and has a clean layout.

What you can learn from this great car dealer website design

• Informative website
  
• Organized and clean layout
  
• Conversion-focused design

30. Auto Nation 

URL: https://www.autonationusa.com/

AutoNation USA makes it simple to purchase a used automobile. The website’s content is easy to understand, concise, and very helpful. If you’re into websites with a great choice of images and a user-friendly interface, I suggest learning more from this one. Their color theme of white and pink matched with vivid photos is very refreshing to the eyes–something one should always consider when it comes to website design.

What you can learn from this great car dealer website design

• Refreshing color theme
  
• Great choice of images
• Easy to understand content

31. Chrysler 

URL:https://www.chrysler.com/

As one of the greatest car dealer websites, Chrysler’s take on its website image slider highlights the company’s innovation, most-awarded model, and sales event that includes cash bonuses to buyers. Also, the website ensures that users can easily explore inventories through its online shop and quickly discern the “build and price” of a model through links made visibly accessible at the upper right area of the menu. Scrolling down the website, visitors get a host of informative content from top safety picks to feature articles on their most advanced models suitable to families and individuals.

What you can learn from this great car dealer website design

• Attractive video slider 
• Great choice of images
• Conversion-focused design

32. CarNation Auto Buyers

URL: https://www.carnationautobuyers.com/

CarNation Auto Buyers, located in New York’s Rockville Recreation Center, guarantees to pay in cash “more than anyone” for used cars. They abide to three principles in outrightly purchasing a used car: same day service, true market value, and treating customers right. Talk about awesome service! Their website, then, has a Free Quote form and even a Cash Offer From to help automotive owners in the speedy sale of their cars. Speaking of their website, I particularly liked the use of various typography in the delivery of their CTA in a friendly and inviting manner–not hard-sell and annoying. The rest of the website echoes this friendliness through visuals and content that highlight customer benefits.

What you can learn from this great car dealer website design

• Inviting CTA 
• Beautiful typography
  
• Friendly images

33. Subaru 

URL: https://www.subaru.com/index.html

Subaru’s website is an excellent blend of practicality and design. The website undoubtedly reinforces the company’s reputation of vehicle engineering safety and reliability by incorporating characteristics essential to a car dealer website. These are a full-width image slider with beautiful animation, mouseover features for customer-relevant sections, and feature articles on recent models and car safety. Not to mention, lots of white spaces, a clean layout, and organized content.

What you can learn from this great car dealer website design

• Practicality and design
• Full-width image slider
  
• Beautiful animation and effects

34. Sunset Car Company 

URL: https://sunsetcar.net/

Finding a reliable, honest, used car dealership near Santa Ana is as easy as coming to Sunset Car Company. I suggest visiting this one if you’re looking for a well-qualified staff always on-hand to ensure you have the best experience possible. Click the link to learn more about them. The website is easy on the eyes and equipped with the knowledge you’ll need for a used car dealership near Santa Ana. 

What you can learn from this great car dealer website design

• Valuable content 
• Informative website 
• Conversion-focused design

BONUS – Here is my favorite template

Car Dealer Template

URL: https://mycodelesswebsite.com/try-theme/car-dealer

Why this is such a great template

• Clean design, great to turn visitors into customers
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

🚀 Click on the blue button to download – install it on this hosting

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.