Definitive guide
Real-time statistics about Ahrefs
Ahrefs Statistics 2025 – 30 Key Figures You Must Know
Are you looking for Ahrefs statistics?
Perhaps you want some actual numbers on Ahrefs statistics to support your article. In any case, you found the right place.
Before we dive into some actual key figures and facts, let us first discuss what Ahrefs is.
Link building, keyword research, competitor analysis, rank tracking, and site auditing features are all included in the SEO software suite Ahrefs. The majority of Ahrefs’ features were created with marketers in mind.
In a nutshell, Ahrefs is an SEO tool to assist users in improving their Google results.
What Is the Use of Ahrefs?
Ahrefs primarily examines a website’s link profile, keyword positions, and SEO health.
How Much Is Ahrefs?
The cost of Ahrefs varies according to the package you select and whether you choose monthly or yearly billing. If you’re interested, you can visit its website right away!
Now that you’re somehow familiar with Ahrefs, let’s tackle some Ahrefs Statistics!
1. 18,480 users joined Ahrefs in the week of March 22-28, 2025 alone.
2. Ahrefs ranks #2 in the SEO and SEM category for having a market share of 22.94% as of March 2025.
World-renowned online analytics tool Ahrefs currently comes second to Google Ads, according to a report released by 6Sense. The report showed that Google Ads encompasses 55.3% of the SEO and SEM category market, having 118,406 domains or customers as of March 2025.
Ahrefs only has a customer base or domains 49,085, comprising only 22.94% of the market. Competitors Yext and SEMrush follow suit with 14,934 (6.98%) and 14,672 (6.86%) customer base or domains, respectively.
3. SEO is the primary use of marketers (1.84%) for Ahrefs as of March 2025.
There are 901 (1.84%) of Ahref’s 49,085 customer base that use their services for Search Engine Optimization (SEO). Besides SEO, clients also use Ahrefs for digital marketing purposes, comprising 1.54% (754). Marketing, on the other hand, is the third top purpose clients use Ahrefs for, with 482 (0.98%).
The other products or services clients use Ahrefs for are web development at 0.91% (448), social media at 0.89% (438), social media marketing at 0.88% (432), and web design at 0.87% (425).
4. Most of Ahrefs’ customers are startups, comprising 40.99% of its customer base as of March 2025.
Ahrefs has a total of 20,119 customers with 0-9 employees, which are startup companies. This comprises 40.99% of Ahrefs’ customer base as of March 2025. Companies with 20-49 employees comprise 24.60% of Ahrefs’ customer base, totaling 12,073. While 4,980 (10.15%) companies of its customer base has 10-19 employees.
5. 60.08% of Ahrefs users come from the United States as of March 2025.
The top seven (7) countries in the world that use Ahrefs are the United States (23,695), the United Kingdom (4,122), India (2,714), Australia (2,361), Canada (1,979), Germany (1,429), and the Netherlands (1,041). Based on this data, the United States is the primary location of Ahrefs users in the world, comprising 60.08% of its customer base.
6. Traffic costs for Ahrefs are $13,700 cheaper than on SEMRush as of March 2025.
A comparative analysis of Ahrefs and SEMRush was published by Self Made Millenials on March 24, 2025 showing the various aspects and features of these SEO tools. Ahrefs is $13,700 cheaper than SEMRush, where traffic costs amount to $36,400. The traffic costs for Ahrefs are only $22,700 for the said period.
7. Ahrefs’ internal backlinks increased by 112.5% in 2025.
The number of internal backlinks Ahrefs has in March 2025 increased by 112.5% to 27.2 trillion when compared to the 12.8 trillion it had in June 2017. On the other hand, this is a comparatively 1.12% increase to that of April 2022’s 26.9 trillion internal backlinks. The increase in internal backlinks Ahrefs has from June 2017 to April 2022 is 110.16%,
According to Ahrefs, internal linking is not complicated. All you need is a clear hierarchy for your site’s organization and for your internal connections to stick to it. At least those are the fundamentals; from your “power pages,” you may strategically connect to others that require a little SEO assistance.
The following rules should be adhered to when creating any internal links:
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Never use the same anchor text repeatedly. Change things up and maintain variety.
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Linking from irrelevant pages won’t help your authority at all. It is advisable to avoid all internal connections.
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Don’t go overboard. One or two strategically positioned internal links can frequently make a significant difference; you don’t need to add hundreds of them for this to work.
8. The number of indexed domains Ahrefs grew by 24.87% in four months.
Ahrefs reported that as of March 2025 they already have 267.6 million indexed domains. This is 24.87% higher than the 214.3 million indexed domains it had between late October 2024 to early November 2024.
The process of indexing a domain’s content to make it searchable is known as domain indexing. A search engine’s index, a database of all the websites the search engine is aware of, is added to the domain to do this.
9. The number of indexed pages Ahrefs has increased by 12.94% in March 2025.
As of March 2025, Ahrefs has 456.5 billion indexed pages. This is 12.94% higher than the recorded 404.2 billion indexed pages from late December 2024 to early January 2025.
Google indexes a page if the Google crawler (“Googlebot”) has visited it, examined it for content and significance, and added it to the Google index. If indexed pages adhere to Google’s webmaster rules, they may appear in Google Search results.
10. Ahrefs’ external backlinks increased by 960.61% as of March 2025.
In 2022, Ahrefs reported having indexed 3.3 trillion external backlinks. This skyrocketed three years later to 35.0 trillion, reflecting a 960.61% increase historically. Ahrefs’ backlink data is amazingly updated every 15 to 20 seconds with fresh data!
Backlinks are crucial when it comes to ranking in search engines like Google. Nevertheless, not every backlink is made equal. A link’s quality and utility are influenced by its relevance, placement, and other factors. Generally speaking, a link will be less valuable the easier it is to obtain.
11. The number of indexed keywords Ahrefs has rose by 37.98% as of March 2025.
Ahrefs has indexed 20.8 billion keywords on its database in 2024, which comes from 243 countries and 10 search engines. This gigantic database further grew to 28.7 billion in March 2025, reflecting an increase of 37.98% and sourced from 217 locations on the globe.
Interestingly, the 28.7 billion involves only filtered keywords that reflect only 26.09% of the total keywords Ahrefs has of 110 billion. The bulk of these keywords come from the United States, which involved 2.2 billion as of March 2025.
The Ahrefs keyword index database is enormous indeed! To think that internet-using businesses must conduct keyword research. Thus, it would be best if businesses used the greatest tool available—and there is none better than Ahrefs’ Keywords Explorer. One only needs to input one or more keywords, separated by commas, in the search box and choose a search engine and a country to conduct keyword research on Keywords Explorer.
12. Ahref’s indexed keywords are spread over ten search engines.
There are other search engines than Google. Ahrefs can estimate keyword volumes for websites like YouTube, Amazon, Bing, Baidu, etc., by analyzing a lot of clickstream data.
13. Ahrefs’s database generates 589 million keywords of organic search traffic as of March 2025.
According to Ahrefs, the amount of search traffic and queries coming from their database generates 589 million keywords. All of these are organic traffic sent to top-ranking websites in 189 locations across the globe.
14. The number of servers Ahrefs has across the globe increased by 68.93% in 2025.
Ahrefs reported having 3,600 servers across the globe in 2025, reflecting a 68.93% increase to the 2,131 recorded in 2022. Their servers are run by 691,000 CPU cores, 4 PB (4,000TB) RAM, 33PB (33,000TB) HDD, and 495PM (495,000TB) SSD.
Accordingly, Ahrefs spends $900 M every three years for Cloud infrastructure. This is run by a supercomputer of 23.32 Pflops (floating point operations per second) from a data center based in Singapore.
15. The number of new pages Ahrefs discovers every 24 hours have increased by 233.33% in 2025.
In 2022, Ahrefs reported that it discovers 3 million new pages for every 24 hours. This amazingly skyrocketed by 233.33% in 2025 to 10 million for every 24 hours. Awesome!
16. Ahrefs’ update metrics increased by 25% in 2025.
Ahrefs reported that they update metrics for 240 million pages every 24 hours in 2022. In 2025, this powerful SEO analytics company can update metrics for 300 million pages every 24 hours. They boast of having a total content index size of 16.7 billion pages as of March 2025.
17. Ahrefs crawls the entire web 24/7.
The Ahrefs team takes great delight in gathering, processing, and storing vast amounts of data for search marketing experts. Like search engines, they continuously crawl the whole web while collecting petabytes of data about active websites, including how they link to one another and the terms they rank for.
18. Ahrefs is rated 4.7/ 5 stars on Capterra as of March 2025.
They say in-house marketing departments, agencies, corporations, and search engine optimization specialists would love Ahrefs. A look at Ahrefs’ rating on Capterra shows that it has a 4.7 ranking based on 575 reviews as of March 2025. It is actually top-rated in 3 Capterra Shortlist. Why don’t you give it a try?
19. Ahrefs is rated 4.5/5 on G2 Business Software Reviews as of January 2024.
They say Ahrefs has the most accurate data possible, with about 11 billion keywords in their database.
20. Ahrefs is rated 9.1/10 on TrustRadius.
They say that if you’re looking for an off-page SEO solution, go no further than Ahrefs. TrustRadius recommends Ahrefs, which scored 9.1 out of 10 based on 380 reviews as of March 2025.
21. Ahrefs is rated 4.6/5 on Crozdesk.
They say Ahrefs is a top-tier SEO suite. To put it mildly, it has excellent capabilities for competition research, keyword research, website analysis, rank tracking, content discovery, and performance analysis.
However, this SEO toolkit does not come cheap. If you want to use this SEO strategy, you should be prepared to make a substantial investment. This is why Ahrefs scored 93/100 on Crozdesk with a 4.6/5 rating.
22. Ahrefs is rated 2.0 on Trustpilot as of March 2025.
Ironically, Ahrefs is rated poorly on Trustpilot at 2.0 for having 94% negative reviews. The total reviews posted on Trustpilot for Ahrefs was 270.
23. Ahrefs has a 4.6 rating on Gartner Peer Insights as of March 2025.
Among SEO Tools, Ahrefs received a 4.6 rating on Gartner Peer Insights from 63 reviews as of March 2025. 62% of these reviews were 5-star ratings and 35% were 4-star ratings. Those who provided the ratings identified evaluation and contracting (4.3 rating), integration and deployment (4.6 rating), and service and support (4.4 rating) as the key factors that affected customer experience with Ahrefs. On the other hand, majority of those who provided the ratings agree to Ahref’s superior product capabalities, giving it a 4.8 ranking.
24. The number of people employed by Ahrefs increased by 58.43% over the last three years.
Despite its huge global scope, Ahrefs only employs 141 people from 26 locations. Ahrefs’ employees, called “teammates”, proudly display their photos and profiles on their website. Just imagine how a small number of people manage their gigantic database and superb operations! By the way, this number has grown by 58.43% to the 89 people employed in 2022.
25. 44% of marketers from Fortune500 companies trust Ahrefs.
Ahrefs is trusted by 44% of marketers from Fortune500 companies. Besides that, Ahref’s link data is trusted by 64% of SEO professionals compared to their competitors based on a 2022 study by AIRA. Not to mention 44% of marketers that choose to use Ahrefs’s Domain Rating for their SEO metrics.
With such a huge database and powerful platform, who wouldn’t trust Ahrefs’s products and services?! It’s a no-brainer! Ahrefs is the marketing intelligence tool I personally use for My Codeless Website, after all.
26. AhrefsBot is not only #2 biggest crawler in the world but also the #1 SEO tool.
Ahrefs boasts of having a web crawler—AhrefsBot—that comes next to Google and outpowers Bing and Yahoo. AhrefsBot gives users the most complete and up-to-date information possible since it continuously searches the web to add new links to Ahrefs’ database. It also constantly checks the status of websites or information sources that have already been discovered.
More importantly, AhrefsBot outranks Moz, Babbar, SEMrush, and other SEO tools in the world. This is possible since Ahrefs has been collecting petabytes of data daily in the last decade. No wonder thousands of digital marketers utilize the link data that AhrefsBot collects from the web.
Marketers use it to plan, carry out, and track their online marketing initiatives. This information is of great use to the SEO community since it aids in a better understanding of the fundamental search engine algorithms by marketing experts, enabling them to optimize websites appropriately.
What activity does AhrefsBot have on your website?
Your website is being crawled by AhrefsBot, which records all outbound links and adds them to our database. It will repeatedly crawl your website to check on the status of any links it previously discovered. No other data about your website is gathered or stored by their crawler. It doesn’t cause adverts to appear.
27. Ahrefs’ website has a domain rating of 91 as of March 2025.
Using the Ahrefs Domain Rating Checker, I figured out that Ahrefs.com has a domain rating of 91 as of March 28, 2025. The checker also showed that Ahrefs’ website has 19 million backlinks where 50% do follow from among the Top 100 backlinks. Their website also has 87,000 linking websites to it where 83% do follow Ahrefs.
28. Ahref’s link data is trusted by 64% of SEO professionals around the globe.
Besides that, Ahref’s link data is trusted by 64% of SEO professionals compared to their competitors based on a 2022 study by AIRA. Not to mention 44% of marketers that choose to use Ahrefs’s Domain Rating for their SEO metrics.
29. Ahrefs supports 13 languages as of March 2025.
According to G2.com, Ahrefs supports 13 languages. These are Chinese (Simplified), Dutch, English, French, Italian, German, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, and Turkish.
30. Ahrefs’ cheapest plan costs $29 a month as of March 2025.
Ahrefs provides customers five plans to choose from depending on their needs. There’s the Starter Plan that costs $29 a month and provides access to Keywords Explorer, Site Audit, and Site Explorer. The Starter Plan is basically new.
Its older pricing packages include the Lite, Standard, Advanced, and Enterprise Plans. The cost of these packages are $129 per month, $249 per month, $449 per month, and $1,499 per month, respectively.
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