Definitive guide

How to create a mind-blowing travel agency website with/without a web designer

Best Travel Agency Websites of 2022 | 17 Examples + Templates

Professional Website Example

Here's how to get started.

Are you looking for the best travel agency website designs? Or are you looking for some inspiring templates?
Perhaps you already have a design in mind, and you’re just looking for a travel agency website builder. In any case...
You came to the right place. See, many people who need a travel agency website invest a lot of money to get one. They hire extremely expensive web designers who often build low-quality websites. Although I'm not blaming anybody, I have a better idea for you.

Build it yourself. On this page you'll find clear instructions to do it – even if you don't have any experience. I'll recommend you a couple of tools that I trust. If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.

Do you prefer to have a professional web designer do it for you? I got your back. Scroll down to check out my recommended web designer.

They're great at building travel agency websites!
Ralph de Groot
Let's make building your travel agency website as easy as possible. Welcome to my guide!
After years of trial and error I can confidentially recommend you the following when it comes to building a travel agency website.

My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!

PS: This is my #1 site builder and this is my #1 hosting.

The best travel agency websites of 2022.

1. Le Monde en VO

Oh yes! This travel agency did exactly what any great agency should do – show the magic of traveling. I like how they feature an exotic video background with their quote ‘the house of travel’.

Things we love about this web design

  • Nice video background
  • Clean design
  • Lots of whitespace

2. Turista

Want to see a design that looks both professional and upbeat? Have a look at this one.

Things we love about this web design

  • Nice illustrations
  • Lots of social proof
  • Nice images

3. Blue Orange Travel

This example is a great inspiration for anyone who wants to build a fresh and modern travel agency design.

Things we love about this web design

  • Sharp images
  • Funky shapes
  • Lots of social proof by showing previous clients

4. Iceland Like a Local

This is one of the cleanest websites I’ve seen in the travel sector. The typography throughout this design is spot on and is used well with lots of whitespace.

Things we love about this web design

  • Clean design
  • Great call to action above the fold
  • Nice ‘discover’ section

5. Iceland Unlimited

Yes, I like this one. The background video is simply amazing and is a powerful asset when it comes to converting visitors into customers. This just shows the power of great videography!

Things we love about this web design

  • Inspiring design
  • Amazing video
  • Nice subtle call to action

6. Thrillophilia

What a cool website! This website features lots of calls to action, which actually don’t appear to be calls to action at the first sight. That’s great web design! The shapes, the images, very appealing. Definitely a must-see!

Things we love about this web design

  • Nice image shapes
  • Amazing design
  • Conversion focused in a subtle way

7. Context

I like how to website instantly captures the attention of the visitor with a call to action above the fold. This will make your visitors move down the funnel a lot faster. Nice approach!

Things we love about this web design

  • Nice booking feature
  • Cool color scheme
  • Big images

8. Iceland Tours

Love this one! This beauty of a travel agency is one of the examples which I find very inspiring. The left side of the screen features inspiring images, while the right side is solely focused on helping you to book tours. Well done!

Things we love about this web design

  • Nice images
  • Cool conversion strategy
  • Nice offer pages

9. Vansol

Admitted, this unique from the others. But I like it! It does a great job at displaying the traveling possibilities. The color scheme throughout the design is very inspiring!

Things we love about this web design

  • Nice color scheme
  • Great copywriting
  • Very clear call to action button

10. Gulmarg Ski

Are you building a travel agency for winter sports? Have a look at this one. It’s unique in its style and has inspirational playfulness embedded.

Things we love about this web design

  • Playful design
  • Great pricing packages feature
  • Cool images

11. Dutch Explorers

I’m getting a bit chilly looking at this website. The great photos create a welcoming feeling and get the visitor all excited to travel. Very cool!

Things we love about this web design

  • Great atmospheric photos. Breath-taking!
  • Attractive and wonderful layout and classy web design.
  • User-friendly and highly amicable interface with lovely color choice

12. Myths and Mountains

When the first thing the visitor sees is those awesome photos, it’s not hard to see why this is one of the best travel agency websites out there. Below the fold is a very clean design whit a great user interface.

Things we love about this web design

  • Lively breath-taking slideshow of pictures
  • Call to action above the fold
  • Smooth interface.

13. Niarra Travel

Oh, to be on a vacation this time of the year! Visiting Niarra Travel’s website just made me yearn for a trip to Africa. I love how the opening visual moves with the cursor. So fun to stay and appreciate the view. Also, the stock photos are mesmerizing to look at. Awesome work!

Things we love about this web design

  • Breathtaking stock images
  • Easy to navigate 
  • Great choice of colors 

14. TravelStore

TravelStore is the largest independently owned travel agency in California. If you ever need an innovative travel solution, I strongly advise you to look into this one. Their website is professional, and I like how the color violet is emphasized. Well done! 

Things we love about this web design

  • Clean design 
  • Effective color scheme  
  • Great copywriting 

15. Travelsift

Travelshift is one of my favorite travel agency websites! Everything is just uniquely done, from the cursor to every animation possible. Hats off to this one!

Book your trips right here. Build memories for decades to come!

Things we love about this web design

  • Unique design!
  • Effective color scheme  
  • Fast loading time and smooth animations 
Inspiring travel agency website templates,

These are my favourites.

BONUS – Here is my favorite template

Travel Agency Website Template

Travel Agency Template


Why this is such a great template:

  • Clean design, great to turn visitors into customers
  • WordPress compatible, easy to customize
  • Free download if you’re a Divi member

Get started in 2 steps

1 ► Download your theme, click on the button above

2 ► Get a free domain with a one click Wordpress installation

BONUS: Elegant Themes


Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

  • Playful design
  • Clear call to actions
  • Great user experience
Now you've found some cool travel agency examples,

here are your next steps.

Ralph de Groot


Find a web designer, or do it yourself.

The team at My Codeless Website offers high-quality websites for fair prices. We partnered up with a professional web design agency to deliver jaw-dropping websites that are not just good-looking, but conversion-focused.

Proven track record of over 300 websites built
Organized, easy-to-follow process from start to finish
Experts guide you through the architecture of your website


Website hosting that I recommend.

Where should I host my travel agency website? After trying many hosting services we found 2 which stand out.

Great for hosting a single website
Great support

Great for hosting multiple websites
Free migrations

Ralph de Groot
Recommended Page Builder


Selecting the right page builder.

Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.

Here is the one I recommend.

Get a professional logo.

I recommend you to hire a professional designer to create a logo. Prices starting at $5!


Grab my install guide.

Analyze the best examples on this page and select a page builder that is powerful and isn't buggy.

Here is the one I recommend.

Recommended Page Builder
Recommended Page Builder


Best Practices (BONUS).

Claim the right domain before it's gone

Spend your money wisely.

We recommend Divi, it's great for beginners and allows you to customize everything.

travel agency website building
You can use these amazing travel agency websites as inspiration for your own website. Of course you shouldn't copy these websites. Simply pick your favourite ones and blend them into your perfect design.
travel agency website design
I hope you enjoyed these travel agency website examples. If you need help to design a website, make sure to request a free quote. I'm sure we'll be able to help you out!
travel agency website builders
Are you looking for a travel agency website builder? I'm a big fan of Divi. Honestly, I've been using it for 5+ years now. It's such a powerful tool, yet easy to use. I can't recommend it enough!

About the author

Ralph de Groot loves great web design. In fact, you can wake him up at night if you found an inspiring website. Besides writing at My Codeless Website he also loves to read and to travel.

Checklist: 5 ways to make your travel agency website beautiful and highly converting

1. Use video footage to make your website come alive

In the list with website examples you found some cool websites which use video background in the header of their website. If you have video footage yourself, definitely consider doing this as well.

  • It makes your website come alive
  • It adds credibility and makes you look professional

2. Design mobile first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your travel business.

When designing your website, think about the mobile design before you build your desktop website.

3. Define your unique selling points before you start building

Every business has unique selling points. Pick your most important ones and use them to design your website. After all, you want to give your visitor a reason to stick around with you.

Examples of unique selling points are:

  • High quality, because you only work with the best partners
  • 24/7 customer support
  • Not satisfied? Money back guarantee.

Repeat your unique selling points throughout your website.

4. Collect real testimonials from real clients

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients you worked with.

Don’t write them yourself, don’t ask your friends to write them. They’ll feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

5. Watch people using your website without telling them what do do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behaviour:

  • Did they follow the steps you expected them to?
  • Did your website load fast enough?
  • Was everything clear to them?

Growth hacking: 3 powerful strategies to promote your travel agency websites

1. Use paid advertising

Yes. This one is super obvious. But when used well this can be the biggest source of quick growth for your business. Let’s say every client brings you $100 in profit. And let’s say 1 out of every 100 clients becomes a client. That means you’re allowed to spend $1 to acquire a website visitor.

Now let’s say you’re running Facebook ads and you only pay $0.60 for a visitor.

That means you’re profiting $0.40 on every person who visits your website. I’d say, start spending on paid advertising!

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you you want to learn more about this:

3. Do a press release

Yaiks! A press release? That’s not for travel agencies, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the followup. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your seo. The more websites mentioning you on their website, the higher you’ll rank in the search engine.


What makes a good travel agency website?

A travel agency design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a travel agency website?

  1. Analyze the best examples on this page
  2. Make notes of what you like – and what you don’t like
  3. Design your own site with this drag & drop website builder 
  4. Publish your website with our recommended hosting platform.

How much does a travel agency website cost?

A web designer will charge anywhere between $1800 and $5000 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a travel agency website?

Your website will need at least the following pages: ‘Home, About us, Contact, Destinations. To create trust with your visitor it’s important to show lots of pictures of your destinations.


You're now ready to get your travel agency website up and running!