Are you looking for the best travel agency website examples? 

You came to the right place.

See, many travel agencies invest a lot of money to replicate the best websites.

They hire the best designers and the best developers. Although that definitely is a great strategy, I have a better one for you.

The best part? It’s free.

If you decide to purchase a tool I recommend, I earn a small commission from them at no extra costs to you.  If you do, thank you so much!

PS: This guide will help set up a travel agency website from scratch.

1. How to build a travel agency website
2. Best travel agency website examples
3. Best travel agency templates
4. Best hosting for travel agency websites
5. Tips for travel agency websites
6. travel agency website design
7. travel agency website FAQ
8. travel agency website tutorial

The best travel agency website designs

After visiting countless websites in the travel industry we made some hard decisions. Here are the best 14 examples.

Here's how to get the most out of this article:

  1. Discover which themes are used by the best website examples
  2. Download the free PDF version of this guide
  3. Find a web designer who can build your website
  4. Find a marketing team to help you with SEO & digital marketing

1. Le Monde en VO

Oh yes! This travel agency did exactly what any great agency should do – show the magic of traveling. I like how they feature an exotic video background with their quote ‘the house of travel’.

Things we love about this web design

  • Nice video background
  • Clean design
  • Lots of whitespace

2. Turista

Want to see a design that looks both professional and upbeat? Have a look at this one.

Things we love about this web design

  • Nice illustrations
  • Lots of social proof
  • Nice images

3. Blue Orange Travel

This example is a great inspiration for anyone who wants to build a fresh and modern travel agency design.

Things we love about this web design

  • Sharp images
  • Funky shapes
  • Lots of social proof by showing previous clients

4. Iceland Like a Local

This is one of the cleanest websites I’ve seen in the travel sector. The typography throughout this design is spot on and is used well with lots of whitespace.

Things we love about this web design

  • Clean design
  • Great call to action above the fold
  • Nice ‘discover’ section

5. Iceland Unlimited

Yes, I like this one. The background video is simply amazing and is a powerful asset when it comes to converting visitors into customers. This just shows the power of great videography!

Things we love about this web design

  • Inspiring design
  • Amazing video
  • Nice subtle call to action

6. Thrillophilia

What a cool website! This website features lots of calls to action, which actually don’t appear to be calls to action at the first sight. That’s great web design! The shapes, the images, very appealing. Definitely a must-see!

Things we love about this web design

  • Nice image shapes
  • Amazing design
  • Conversion focused in a subtle way

7. Context

I like how to website instantly captures the attention of the visitor with a call to action above the fold. This will make your visitors move down the funnel a lot faster. Nice approach!

Things we love about this web design

  • Nice booking feature
  • Cool color scheme
  • Big images

8. Iceland Tours

Love this one! This beauty of a travel agency is one of the examples which I find very inspiring. The left side of the screen features inspiring images, while the right side is solely focused on helping you to book tours. Well done!

Things we love about this web design

  • Nice images
  • Cool conversion strategy
  • Nice offer pages

9. Vansol

Admitted, this unique from the others. But I like it! It does a great job at displaying the traveling possibilities. The color scheme throughout the design is very inspiring!

Things we love about this web design

  • Nice color scheme
  • Great copywriting
  • Very clear call to action button

10. Gulmarg Ski

Are you building a travel agency for winter sports? Have a look at this one. It’s unique in its style and has inspirational playfulness embedded.

Things we love about this web design

  • Playful design
  • Great pricing packages feature
  • Cool images

11. Dutch Explorers

I’m getting a bit chilly looking at this website. The great photos create a welcoming feeling and get the visitor all excited to travel. Very cool!

Things we love about this web design

  • Great atmospheric photos. Breath-taking!
  • Attractive and wonderful layout and classy web design.
  • User-friendly and highly amicable interface with lovely color choice

12. Myths and Mountains

When the first thing the visitor sees is those awesome photos, it’s not hard to see why this is one of the best travel agency websites out there. Below the fold is a very clean design whit a great user interface.

Things we love about this web design

  • Lively breath-taking slideshow of pictures
  • Call to action above the fold
  • Smooth interface.

BONUS – Here is my favorite template

Travel Agency Website Template

Travel Agency Template


Why this is such a great template:

  • Clean design, great to turn visitors into customers
  • WordPress compatible, easy to customize
  • Free download if you’re a Divi member

Get started in 2 steps

1 ► Download your theme, click on the button above

2 ► Get a free domain with a one click Wordpress installation

BONUS: Elegant Themes


Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

  • Playful design
  • Clear call to actions
  • Great user experience

How to build a travel agency website?

  1. Analyze the best examples on this page
  2. Make notes of what you like – and what you don’t like
  3. Design your own site with this drag & drop website builder (includes free themes) 

4. Publish your website with a cheap hosting plan (includes free domain + SSL)

Travel Agency website hosting

Where should I host my travel agency website?

After trying many hosting services we found 2 which stand out.

#1 Bluehost

 Great for hosting a single website
 Great support

#2 WPX Hosting

 Great for hosting multiple websites
 Free migrations

Travel Agency Website Best Practices

#1 Claim the right domain before it’s gone

#2 Spend your money wisely

Many agencies pay high hourly rates to web designers who use simple templates to build a website.

Don’t let that be you. Nowadays it’s easy to build and customize templates using drag & drop website builder. We recommend Divi, it’s great for beginners and allows you to customize everything.

Here's how to get the most out of this article:

  1. Discover which themes are used by the best website examples
  2. Download the free PDF version of this guide
  3. Find a web designer who can build your website
  4. Find a marketing team to help you with SEO & digital marketing

Checklist: 5 ways to make your travel agency website beautiful and highly converting

1. Use video footage to make your website come alive

In the list with website examples you found some cool websites which use video background in the header of their website. If you have video footage yourself, definitely consider doing this as well.

  • It makes your website come alive
  • It adds credibility and makes you look professional

2. Design mobile first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your travel business.

When designing your website, think about the mobile design before you build your desktop website.

3. Define your unique selling points before you start building

Every business has unique selling points. Pick your most important ones and use them to design your website. After all, you want to give your visitor a reason to stick around with you.

Examples of unique selling points are:

  • High quality, because you only work with the best partners
  • 24/7 customer support
  • Not satisfied? Money back guarantee.

Repeat your unique selling points throughout your website.

4. Collect real testimonials from real clients

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients you worked with.

Don’t write them yourself, don’t ask your friends to write them. They’ll feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

5. Watch people using your website without telling them what do do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behaviour:

  • Did they follow the steps you expected them to?
  • Did your website load fast enough?
  • Was everything clear to them?

Growth hacking: 3 powerful strategies to promote your travel agency websites

1. Use paid advertising

Yes. This one is super obvious. But when used well this can be the biggest source of quick growth for your business. Let’s say every client brings you $100 in profit. And let’s say 1 out of every 100 clients becomes a client. That means you’re allowed to spend $1 to acquire a website visitor.

Now let’s say you’re running Facebook ads and you only pay $0.60 for a visitor.

That means you’re profiting $0.40 on every person who visits your website. I’d say, start spending on paid advertising!

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you you want to learn more about this:

3. Do a press release

Yaiks! A press release? That’s not for travel agencies, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the followup. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your seo. The more websites mentioning you on their website, the higher you’ll rank in the search engine.


What makes a good travel agency website?

A travel agency design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a travel agency website?

  1. Analyze the best examples on this page
  2. Make notes of what you like – and what you don’t like
  3. Design your own site with this a drag & drop website builder 
  4. Publish your website with our recommended hosting platform.

How much does a travel agency website cost?

A webdesigner will charge anywhere between $1800 and $5000 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a travel agency website?

Your website will need at least the following pages: ‘Home, About us, Contact, Destinations. To create trust with your visitor it’s important to show lots of pictures of your destinations.




Get the best website examples to inspire you!