Best Travel Agency Websites of 2023 | 24 Examples + Templates

1. Adams & Butler

https://www.adamsandbutler.com/

In Ireland, Adams & Butler is recognized as the best travel agency in the country. This ten-year-old business has won many honors, including the Best Travel Professional 2020 Irish Industry Travel Awards. Their website advertises them as the “Hallmark of Luxury Travel,” and the homepage features breathtaking background picturesque videos to back up their claim. Really alluring!

 Things we love about this web design

• Nice video background
• Clean design
• Lots of white spaces

2. Global Nomad

https://www.theglobalnomad.info/

The Global Nomad promotes travel by offering pre-made travel packages that may be tailored to a person’s interests, needs, and budget. Users of their website may simply select from a variety of vacation packages, specify their desired length of stay, choose the planning process they are interested in, click “Plan My Trip,” and presto! The screen loads with a unique trip experience.

Things we love about this web design

• User-friendly features
• Clean layout
• Nice images

3. Blue Orange Travel

https://blueorangetravel.com/

Blue Orange Travel uses innovative technology and trusted sources to suit client demands while creatively enhancing luxury and business travel. Their logo, which is a globe with an orange slice cut in half and blue paint on top, symbolizes their unique persona, which is also reflected on their website. Anyone who wants to develop an innovative travel agency design should take inspiration from them.

Things we love about this web design

• Strong branding
• Clean, modern layout
• Lots of social proof by showing previous clients

4. Iceland Like a Local

https://iceland-like-a-local.com/

Iceland Like A Local clearly knows how to persuade tourists to schedule a trip with them. Their website purposefully displays stunning images of Iceland to provide visitors with the “inspiration” they have to visit. I really loved the feature where they highlighted the various regions of Iceland and accompanied it with a map marked with a plus symbol. Quite original in presentation and design!

Things we love about this web design

• Clean design
• Great call to action above the fold
• Nice ‘discover’ section

5. Allure Travel by CTM

https://www.alluretravel.com/

For “travelers who expect more,” Allure Travel offers customized vacations. Customers can choose from a range of packages based on the kinds of travel experiences they want to have. Their website has a professional layout, plenty of white space, and vibrant photographs. Besides the persuasive content that can be seen in the image slider on their homepage, they also use lead generation methods and a lot of call-to-action buttons. 

Things we love about this web design

• Compelling copywriting
• Professionally designed
• Nice subtle call to action

6. Thrillophilia

https://thrillophilia.com

The website Thrillophilia is fantastic! This website contains many calls to action incorporated into the layout in a way that makes them not immediately visible. The corners of the image shapes were smoothed out for a gentler appearance that makes viewers feel welcome. Not to add that it’s simple to use and fascinating!

Things we love about this web design

• Nice image shapes
• Amazing design
• Conversion focused in a subtle way

7. Context

https://contexttravel.com/

I like how the Context website’s call to action above the fold immediately grabs the visitor’s attention. The website balances everything using many large photographs, minimal content, and space. It’s also great that they have a blog and “Stories” to keep website users interested and help them plan their future vacations.

Things we love about this web design

• Nice booking feature
• Cool color scheme
• Big images

8. Iceland Tours

https://www.icelandtours.is/

This is great! The website for Iceland Tours is one that I particularly like. The homepage’s left side has motivational imagery, while they dedicated the right side to making it easier for you to make tour reservations. It’s convenient that users can move the slider left or right to examine the offers that are offered.

Things we love about this web design

• Nice images
• Cool conversion strategy
• Nice offer pages

9. VanSol Travel & Tours

https://vansol.travel

Philippines-based VanSol Travel & Tours is a travel company that provides domestic and international tour packages. The website’s color palette, chrome orange, is nicely incorporated into the typography, graphics, and borders to match the images and white spaces. This makes the entire aesthetic uplifting and warm. I adore the typography and the way the copywriting convinces visitors to arrange trips as a once-in-a-lifetime experience.

Things we love about this web design

• Nice color scheme
• Great copywriting
• Very clear call to action button

10. Royal India Expedition

https://skiingulmarg.com/

Are you setting up a winter sports travel company? Check out the website for Royal India Expedition, which is named Ski In Gulmarg and encourages visitors to “experience the white Himalayas.” It has a distinctive aesthetic with graphics and photographs that are chopped in a novel way. Although it has incorporated fun inspiration into its diverse typeface and action images.

Things we love about this web design

• Playful design
• Great pricing packages feature
• Cool images

11. Dutch Explorers

https://www.dutchexplorers.com/

Dutch Express is a Norwegian outdoor and nature travel organization that arranges road excursions, expeditions, courses, and outdoor adventures in difficult, remote locations throughout Arctic Norway. Sincerely, I’m feeling a little chilly when browsing this page (but it’s a pleasant feeling). The fantastic pictures make the visitor feel at home and inspire them to go.

Things we love about this web design

• Great atmospheric photos. Breath-taking!
• Attractive and wonderful layout and classy web design.
• User-friendly and highly amicable interface with lovely color choice

12. Myths and Mountains

https://mythsandmountains.com/

Glancing at Myths and Mountains’ website, it is clear why they describe themselves as “a wild frontiers company.” The website starts with huge images (on the entire page, no less!) of popular locations in Asia like Burma, Nepal, and Vietnam. This website’s design below the fold is quite simple, with lots of white space and more lovely pictures! This one is very wonderful!

Things we love about this web design

• Lively breath-taking slideshow of pictures
• Call to action above the fold
• Smooth interface.

13. Niarra Travel 

https://www.niarratravel.com/

Oh, how I wish I was on vacation now! My desire for an African vacation was only increased by browsing Niarra Travel’s website. The aerial view of the beautiful mountain ranges in the opening image is gorgeous! I particularly adore the typographic overlay that perfectly captures the entire amazing experience of using their website and making reservations for trips. Fantastic work!

Things we love about this web design

• Breathtaking images
• Easy to navigate 
• Great choice of colors 

14. TravelStore 

https://www.travelstore.com

The website design of TravelStore is very innovative. The website opens with a splash film that separates the screen into “Corporate” or “Vacation,” showcasing the two sides of travel. For simply curious visitors, the video expands to the left or to the right as one drags the mouse to give them a sense of what is on each side. Very awesome!

Things we love about this web design

• Clean design 
• Effective color scheme  
• Great copywriting 

15. Travelshift

https://travelshift.com/

Ooooh! One of my favorite travel agency websites is Travelshift. Everything is just done in a special way, even the cursor’s special effects, like its ability to move and change the screen. This website’s ability to be memorable was the result of creativity. It improves a travel agency’s reputation, fosters recall, and solidifies its position in the market. Bravo for this one!

Things we love about this web design

• Unique design!
• Effective color scheme  
• Fast loading time and smooth animations 

16. Airbnb

https://www.airbnb.com/

Airbnb, Inc. provides homestays for tourism and vacation rentals. Visit this website to learn about the most incredible locations in the globe that you may select as your temporary residence while traveling for leisure or business if you want to have the finest vacation possible. On their website, which loads lodgings based on your location in the world, Airbnb never fails to evenly represent all locations!

Things we love about this web design

• Unique design!
• Effective color scheme  
• Fast loading time and smooth animations 

17. Rome2rio

https://www.rome2rio.com/

Rome2rio is a distinctive travel website because it connects travelers with lodging, car rental agencies, and transportation providers. I appreciate how easily users can find what they need on their website because of its straightforward design. I especially adore the way this website uses pink to create a feminine atmosphere that makes it stylish and pleasing to the eye.

Things we love about this web design

• Lovely color scheme
• Simple and organized 
• Fast loading time 

18. Avenue H

http://avenueh.com/

Avenue H is a distinctive travel company in London. Their website, which has a full-page looping video of the ocean seen from a macro perspective, is just as brilliant as their trip strategy. The name and a call-to-action button are on opposite sides, with their tagline and description taking center stage. The website’s other sections all feature this same simple structure with lots of vibrant photographs arranged in it.

Things we love about this web design

• Minimalist design
  
• Vivid photos
  
• Clean layout
  

19. Pack Up + Go 

https://www.packupgo.com/

Pack Up + Go is a vacation planning company specializing in surprise vacations. Travelers complete a survey about their trip preferences, budget, etc. The travel agency will then design the entire trip accordingly. This vacation style is ideal for people who enjoy traveling and being spontaneous but dislike creative travel preparation. Visit this heavenly website that will make you daydream of your next destination!

Things we love about this web design

• Captivating countries 
• Simple and organized 
• Inspiring mission 

20. Explorateur Travel

https://explorateurtravel.com/

Booking a trip with Explorateur involves more than just checking things off a list. They offer a range of services to help you plan the perfect trip, from choosing the right location to booking hotels and activities. I adore the aesthetics of this website and how it includes a soothing journey movie!

Things we love about this web design

• Fast load time 
• Aesthetic vibes 
• High-quality video clips 

21. Earth + Ocean Travel Co.

https://www.earth-ocean.com/

The Earth + Ocean Travel Company offers a range of vacation, guided group tours, honeymoons, and destination wedding packages. Their website has a minimalistic style with large images of beautiful locations from France, Hawaii, Italy, and Mexico scattered across vast white spaces and short content. The website’s open and airy design facilitates user engagement. Well done!

Things we love about this web design

• Great user interaction
• Establishes a professional online presence
• Stunning background images  

22. Custom Travel 

http://customtravelvictoria.com/index.html

The homepage of Custom Travel’s website features a slogan that is straightforward yet effective: “Let’s getaway.” A background image of pristine white sand, a large, clear blue sea, and summer blue skies accompany this message. Stunning imagery! The ease of access to their contact details and social networking plugins is another noteworthy aspect of their website design.

Things we love about this web design

• Professional website 
• Simple access to contact information
• Stunning background images  

BONUS – Here is my favorite template

Travel Agency Template

URL: https://mycodelesswebsite.com/try-theme/travel-agency

Why this is such a great template:

• Clean design, great to turn visitors into customers
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

🚀 Click on the blue button to download – or ask a web designer to help you

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.

Checklist: 5 ways to make your travel agency website beautiful and highly converting

1. Use video footage to make your website come alive

In the list with website examples you found some cool websites which use video background in the header of their website. If you have video footage yourself, definitely consider doing this as well.

• It makes your website come alive
• It adds credibility and makes you look professional

2. Design mobile first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your travel business.

When designing your website, think about the mobile design before you build your desktop website.

3. Define your unique selling points before you start building

Every business has unique selling points. Pick your most important ones and use them to design your website. After all, you want to give your visitor a reason to stick around with you.

Examples of unique selling points are:

• High quality, because you only work with the best partners
• 24/7 customer support
• Not satisfied? Money back guarantee.

Repeat your unique selling points throughout your website.

4. Collect real testimonials from real clients

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from real clients you worked with.

Don’t write them yourself, don’t ask your friends to write them. They’ll feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

5. Watch people using your website without telling them what do do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behaviour:

• Did they follow the steps you expected them to?
• Did your website load fast enough?
• Was everything clear to them?

Growth hacking: 3 powerful strategies to promote your travel agency websites

1. Use paid advertising

Yes. This one is super obvious. But when used well this can be the biggest source of quick growth for your business. Let’s say every client brings you $100 in profit. And let’s say 1 out of every 100 clients becomes a client. That means you’re allowed to spend $1 to acquire a website visitor.

Now let’s say you’re running Facebook ads and you only pay $0.60 for a visitor.

That means you’re profiting $0.40 on every person who visits your website. I’d say, start spending on paid advertising!

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

3. Do a press release

Yaiks! A press release? That’s not for travel agencies, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the followup. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your seo. The more websites mentioning you on their website, the higher you’ll rank in the search engine.

FAQ

What makes a good travel agency website?

A travel agency design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a travel agency website?

1. Analyze the best examples on this page
   
2. Make notes of what you like – and what you don’t like
   
3. Design your own site with this drag & drop website builder 
4. Publish your website with our recommended hosting platform.

How much does a travel agency website cost?

A web designer will charge anywhere between $1800 and $5000 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a travel agency website?

Your website will need at least the following pages: ‘Home, About us, Contact, Destinations. To create trust with your visitor it’s important to show lots of pictures of your destinations.