Best Insurance Websites of 2025 | 32 Examples

1. Lemonade

URL: https://www.lemonade.com/

Lemonade’s site is bright, fun, and super easy to use. The pink pops, the language feels casual, and it walks you through everything without the usual insurance stress. It’s modern, fast, and honestly feels more like using a cool app than dealing with insurance.

What you can learn from this great website design

• Professional website design
• Great color scheme
• Simple yet outstanding visual

2. PetleyHare

URL: https://petleyhare.com/

This is a hassle-free insurance that will help you find the right insurance that fits your lifestyle. It will give you options and compare everything, so you can choose the right one for you. What I also love about the website is the playful and bright background that gives the website more life. Well done!

What you can learn from this great website design

• Awesome web design
• Large text for emphasis
• Great color palette

3. Brown & Brown Insurance

URL: https://www.bbinsurance.com/

Since 1939, Brown & Brown, Inc., a renowned insurance brokerage company, has provided individuals and companies with risk management solutions. You can determine they are dependable and trustworthy enough based on their many years in the industry. If you desire devoted clients, this is a crucial factor. Well done!

What you can learn from this great website design

• Great use of white spaces
• Simple web design
• Stunning visuals

4. Sean the Insurance Guy

URL: https://seantheinsuranceguy.com/

Sean the Insurance Guy assists individuals, families, and companies in finding the greatest health, dental, and life insurance options. I adore how the website’s personalized layout makes it feel hospitable and friendly. I think the website’s humorous style is a bonus because it shows how much he enjoys what he does. Fantastic!

What you can learn from this great website design

• Great and stunning layout
• Simple website design
• Creative artwork

5. Insurify 

URL: https://insurify.com/

You may get a life, health, auto, home, and pet insurance more easily with the aid of Insurify. I adore their mission to assist customers in obtaining low-cost insurance for the things they desire. I really adore the website’s straightforward design. The website looks tidy and clean thanks to the white areas. Make sure to stop by right away.

What you can learn from this great website design

• Simple web design
• Simple color scheme
• Adorable logo design

6. Metromile 

URL: https://www.metromile.com/

If you are looking for the right insurance for your car, then Metromile might be the one you are looking for. They have lots option you can choose from and it will definitely save your money and time especially when it comes to your car. Great job! The design of the website will entice you more as you browse it.

What you can learn from this great website design

• Awesome photograph
• Great web layout
• Aesthetically pleasing design

7. Prudential  

URL: https://www.prudential.com/

Prudential is your one-stop shop for insurance. Through annuities, investments, retirement services, and life and health insurance, they assist people and organizations in enhancing their financial wellness. I adore the website’s overall design because it is sleek and organized. The left-side menu bar is my favorite. Cool!

What you can learn from this great website design 

• Great color palette
• Fast loading website
• Awesome web layout

8. Pet Insurance by Nationwide 

URL: https://www.petinsurance.com/

Your pets also require insurance, so it’s not only for humans. Nationwide has you covered because of this. Dog, cat, bird, and exotic pet owners can get industry-leading pet health insurance from Nationwide. This is a wonderful way to express how precious to you your pets are. Visit them right away.

What you can learn from this great website design

• Simple web design
• Smooth navigation of the page
• Stunning visual background

9. Lumico

URL: https://lumico.com/

A life and health insurance provider, Lumico Life Insurance Company is dedicated to providing consumers with high-value insurance products at a reasonable price and with a simpler approach. If you want to visit a professional and simple-to-use website, this is a fantastic choice. I adore every aspect of this page. Awesome!

What you can learn from this great website design

• Awesome web design
• Fast loading website
• Well-polished website

10. Titan Insurance

URL: https://titaninsured.com/

Since 2015, Titan Insurance has provided individuals, families, and businesses in Massachusetts and elsewhere with insurance assistance. Their use of white space gives the page a crisp, uncluttered appearance. I really adore the utilization of only black and yellow to add a splash of color. Outstanding effort!

What you can learn from this great website design

• Simple color scheme
• Great neutral tones
• Well-organized website

11. Brightway Insurance 

URL: https://www.brightway.com/

Brightway Insurance takes a pride with its local, expert insurance counsel and it gives you more access to more insurance companies. That’s a great idea to entice the visitors to get insured already. Design wise, I love the color palette and crisp image they used for the landing page since it portrays the website as reliable and good.

What you can learn from this great website design

• Great color scheme
• Trustworthy aura
• Easy menu navigation 

12. Country Financial 

URL: https://www.countryfinancial.com/

Country Financial has been aiding great home, car, life, and business insurance to a lot of people already, and it would be a great choice to choose them as your insurance provider as well. The design of the website is clean and neat, all thanks to the white spaces all over the design. Wow!

What you can learn from this great website design

• Easy to read fonts
• Lots of white spaces
• Spotless design

13. Loop  

URL: https://www.ridewithloop.com/

Loop is a mission driven car insurance that will definitely ensure you that you are in goof hands. They have tons of great review to their website that adds credibility to their company. What I love more about the website is the funky and modern color palette that they chose for the design. It creates a huge difference. Well done!

What you can learn from this great website design

• Pastel color theme
• Lots of testimonials 
• Modern web design 

14. Progressive

URL: https://www.progressive.com/

Progressive is your one-stop shop for different kinds of insurance that you want to have. Whatever you are looking for, they have it. Talking about the design of the website, all I can is it is all about simplicity and neatness. They did a great job of making the white space to not look dull and boring.

What you can learn from this great website design

• Great use of white spaces
• Simplicity is beauty
• Easy navigation

15. Travelers Insurance

URL: https://www.travelers.com/

Having a great insurance company is a must, especially for busy adults like us who strives to work hard everyday. In order to make sure we protect the important moments in our lives, Travelers Insurance is here. What I love most about the design of the website is the high-quality images that is very entertaining to look at.

What you can learn from this great website design

• Great images
• Awesome color palette 
• Touching copywriting

16. Allstate

URL: https://www.allstate.com/

Allstate’s website feels clean and easy to use. The blue and white colors give off a calm, trustworthy vibe. Everything’s laid out simply—whether you’re looking for a quote or just browsing, it’s easy to find what you need. The design feels modern, friendly, and built to help real people quickly get answers.

What you can learn from this great website design

• Simple and clean
• Great use of whitespaces
• Minimalist design

17. Ethos

URL: https://www.ethos.com/

Ethos’s site is simple, modern, and user-friendly. Soft greens and strong white space make it feel fresh and welcoming. A clean header highlights key benefits—no exams, instant quotes, and free wills. Trust signals and family imagery build confidence. CTAs are clear and spaced out, guiding you smoothly from estimate to coverage.

What you can learn from this great website design

• High-quality image
• Great web design
• Smooth and easy navigation

18. AIG

URL: https://www.aig.com/home

AIG’s website has a bold, professional look with a strong navy-blue color scheme. It’s clean and well-organized, making it easy to explore services for individuals and businesses. Clear headings, calls to action, and trust-building content create a confident, corporate feel.

What you can learn from this great website design

• Corporate and professional feels
• Great hues of blue
• Sleek and modern

19. Ladder

URL: https://www.ladderlife.com/

Ladder’s website is clean and modern, featuring soft colors and ample white space. It feels calm and easy to navigate. Key information is front and center, with clear calls to action and simple tools, such as sliders for quotes. The overall vibe is smart, trustworthy, and user-friendly.

What you can learn from this great website design

• Soft color palette
• Modern and lively design
• Nice typography

20. Amica

URL: https://www.amica.com/

Amica’s website feels calm and easy to use, with soft colors and a friendly vibe. It’s simple to find what you need, whether it’s a quote or info on coverage. Clear buttons, helpful tips, and customer reviews make it feel trustworthy and focused on real people.

What you can learn from this great website design

• Easy navigation
• Soft color scheme
• Modern font style

21. Geico

URL: https://www.geico.com/

GEICO’s site is fun, fast, and super easy to use. The gecko mascot adds a friendly touch, while big buttons and simple steps help you get a quote or manage your policy in minutes. It feels like everything’s made to save you time and keep things stress-free.

What you can learn from this great website design

• Fun and lively website
• Simple menu navigation
• Helpful information

22. Liberty Mutual Insurance

URL: https://www.libertymutual.com/

Liberty Mutual’s site feels simple and friendly, with bright yellow touches that make it pop. It’s easy to get a quote, find what you need, or file a claim. Clear icons and quick links help you move fast, and the whole experience feels made for everyday people, not insurance pros.

What you can learn from this great website design

• User-friendly interface
• Fast-loading website
• Easy navigation

23. Nationwide

URL: https://www.nationwide.com/

Nationwide’s site feels calm, clean, and easy to use. The soft blue colors create a sense of trust, and big buttons help you get quotes or file claims quickly. Everything’s laid out clearly, so you don’t waste time searching. It feels like it’s built to help regular people get things done fast.

What you can learn from this great website design

• Calm and easy vibes
• Great color combination
• Quick loading homepage

24. USAA

URL: https://www.usaa.com/

USAA’s site feels solid and dependable, with a clean look and calm navy colors. It’s easy to log in, get a quote, or find what you need fast. Everything’s laid out clearly, like it’s built to help you get things done without any hassle. It just works—simple and reliable.

What you can learn from this great website design

• Professional web design
• Simple and reliable website
• Cool color palette

25. The Zebra

URL: https://www.thezebra.com/

The Zebra’s site is clean, modern, and super easy to use. It helps you compare insurance quotes in minutes, without the confusing stuff. Big buttons, simple steps, and trust badges make it feel friendly and stress-free—like someone’s helping you find the best deal without the hassle.

What you can learn from this great website design

• Clean and modern
• Easy navigation
• Reliable website

26. Experian

URL: https://www.experian.com/

Experian’s site feels modern, straightforward, and trustworthy. It uses warm purples and clean layouts. Dashboards are intuitive, with clear visuals and interactive tools—all built to help simplify complex finances and make things easy to understand.

What you can learn from this great website design

• Modern and sleek
• Clean layout
• Nice color scheme

27. Westfield Insurance

URL: https://www.westfieldinsurance.com/

Westfield’s site feels warm, dependable, and easy to use. It blends clean layouts with friendly visuals and clear buttons. Pops of orange highlight key actions, while straightforward menus guide you to the right coverage—whether personal or business. It’s like chatting with a trusted advisor who’s got your back.

What you can learn from this great website design

• Lively color palette
• User-friendly website
• Great visual combination

28. Chubb

URL: https://www.chubb.com/us-en/

Chubb’s site feels polished and professional, with clean lines and a calm navy-blue palette. Navigation is clear, with strong visuals and bold icons simplifying complex offerings—like a trusted expert making everything feel easy and approachable.

What you can learn from this great website design

• Easy-to-use website
• Clean and sleek
• Professional web design

29. Erie Insurance

URL: https://www.erieinsurance.com/

Erie Insurance’s site feels warm and easy to use, with calm blue colors and a clean, simple layout. Big buttons help you quickly get a quote or file a claim, and the whole thing feels friendly—like someone’s there to help, not just sell. It’s straightforward and built with real people in mind.

What you can learn from this great website design

• Warm and lively design
• Calm color palette
• Modern font style

30. Unum Insurance

URL: https://www.unum.com/

Unum’s site feels calm and thoughtful, with soft colors and simple navigation. It’s easy to find what you need—whether you’re filing a claim or learning about benefits. Everything’s laid out clearly, making it feel like they truly want to help, not just explain. It’s clean, helpful, and made for real life.

What you can learn from this great website design

• Lots of white spaces
• Simple and clean layout
• Sleek color combination

BONUS – Here is my favorite template

Futuristic Website Template

URL: https://mycodelesswebsite.com/try-theme/sightseeing

Why this is such a great template

• Clean design, great to turn visitors into customers
• WordPress compatible, easy to customize
• Free download if you’re a Divi member