Definitive guide

Creating and selling website templates

How to Get Started with Creating and Selling Your Own Website Template from Scratch

I know how frustrating it can be if you can’t find the perfect website template design that will match your business and boost your online presence. Did it ever occur to you to create a website template instead, so you could finally put the design you were imagining together? You can even sell it to make some money while boosting the performance of your website.

Are you up for that? Then this article is for you. Keep reading it because I will give you tips on creating and selling your website template from scratch. 

Making website templates and making money from them is enjoyable. However, creating ideal website designs that generate revenue might be difficult and complex. But if you follow the right steps, it will eventually become second nature. 

10 Tips on How to create and sell your own website template from scratch

1. Plan and design your website template

Plan the layout and begin with a simple form drawing that shows the header, footer, and primary content section. Define a color scheme that enhances the template’s aesthetic appeal and completes the entire design. To get better outcomes, you can work with a web design company or a  freelance web designer.

2. Convert the design to HTML

The sketch needs to be transformed into HTML in order to be animated. Just a simple structure: HTML. You must then style the template using CSS. Last, add interaction using JavaScript (JS). You may add features like dropdown menus, slideshows, and pop-ups using JS.

3. Test your website

Start testing your website templates once you’re done creating them. Examine its features and functionality across various platforms and browsers to make sure a flawless user experience can lead to greater sales.

Make sure to test the following:

  • Responsiveness
  • Compatible browsers
  • The speed at which various browsers and devices load
  • Features include buttons, drop-down menus, links, and forms
  • High-contrast mode, keyboard navigation, screen reader compatibility, and other accessibility features are available

4. Consider the purchasing experience

The buyer’s experience is a crucial component of developing a website template. In order to create the ideal website templates, you need to consider the requirements of your customers.

Consider for a moment that even if you have just finished creating the most gorgeous template in the world, your consumer will still not purchase it if it does not suit their needs and tastes. Therefore, put the BUYERS first.

Keep in mind these functionalities for a smooth buyer experience:

  • Simple to use and understand
  • Aesthetically pleasing and contemporary design that satisfies the requirements and expectations of the customer
  • Appropriate functionalities that support the buyer’s ultimate objectives
  • Responsive, functional, and appealing on various screen sizes
  • Built under current coding conventions and standards

5. Pick your market

Marketplaces can be a terrific way to sell your digital goods, but when you select one, be selective, do your homework, and be aware of your options. Different markets have various rules and specifications, and some won’t work with the kinds of website templates you’re creating or building.

To enhance your chances that your template will be successful and reach the proper audiences, research the various marketplaces and see what they offer. Check to see whether you can provide special characteristics or design features that separate your template. You may improve your template’s chances of being successful and being bought by standing out in the market.

6. Consider the revenue and payment options

Evaluating each market and the revenue and payment options they provide is crucial when you think about selling website templates. This will assist you in determining the marketplace for your templates and the terms and conditions you should or shouldn’t accept.

You can maximize your potential profits from selling themes and templates by carefully examining the income and payment options, and you may select the platform that best meets your requirements.

Here are some great markets where you can sell your website template:

7. Publish your website templates

When you’ve finished designing your ideal website templates, it’s time to list them for sale on the marketplace of your choice. Before posting, be certain that:

  • Its precise characteristics and functionalities are well-described in a well-written explanation
  • With pictures and screenshots, you thoroughly documented it
  • It features a straightforward approach for customers to request help.
  • It has a live demo that purchasers may check out

8. Update and continue to improve your templates

Keep your templates up-to-date with the newest functions and graphic elements to improve the user experience. Customers prefer to purchase web templates that are updated frequently; therefore, updating your templates can even increase your visibility and sales in the marketplace.

9. Improve the SEO of your website template

Making a flawless website template is insufficient. It’s crucial to make sure your customers can find you in the appropriate categories. In order to boost their visibility and draw in more potential customers, you must optimize your site templates for SEO.

The following steps can make the templates SEO-friendly:

  • Use relevant keywords
  • Add internal links
  • Optimize images
  • Create a sitemap

10. Market your template

For anyone trying to sell web design products, we should never consider marketing a negative concept. The chance that individuals will be interested in learning about your new product is high.

Here are some ways to market your website template:

  • Social media
  • Blogs
  • Freebies
  • Give back to the community
  • Use ads


Creating and selling a website template can be scary at first but I know that in the end, once you master everything, you will enjoy it so much. So, try to experiment and sell your website templates online and who knows, you might make a lot of money with it.

Follow the tips I mentioned above and you might become successful in creating and selling your website template from scratch.


How can I prevent unauthorized use of the website templates I created?

Consider including licensing agreements that outline the conditions of usage for your templates, employing encryption or obfuscation to secure your HTML, CSS, and JavaScript code, and adding watermarks or copyright statements to your template designs.

How much should I charge for my website templates?

Consider the time, effort, and resources you spent making your templates, as well as the prices similar templates are being sold for. Strike a balance between getting clients by offering affordable prices and making sure your templates are priced fairly.

After purchasing website templates, can I change or tweak them?

Each template’s conditions of use or licensing agreement ought to be carefully reviewed in order to see how much editing is permitted and whether any attribution or other requirements need to be followed.