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Hotjar Statistics 2025 – 30 Key Figures You Must Know

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Perhaps you want some actual numbers on Hotjar Statistics to back up an article you’re writing. In any case, you found the right article.

Let’s dive into some actual key figures and facts about Hotjar Statistics.

1. The number of websites that use Hotjar worldwide increased by 28% in 2024.

Based on data from BuiltWith, 3,675,300 websites use Hotjar in the world as of December 2024. This shows a 28.32% increase in websites that use Hotjar when compared to 2022’s 2,864,162 websites.

Hotjar is a product experience insights platform that provides behavior analytics and feedback data to assist you in empathizing with and understanding your consumers via tools like Heatmaps, Session Recordings, Surveys, and a Feedback widget.

Furthermore, Hotjar adds to the data and insights that classic product and web analytics solutions such as Google Analytics or Mixpanel provide. It’s an industry-leading, user-friendly solution that combines product experience insights, user behavior analysis, and customer feedback to help you connect the dots between what’s happening on your site and why.

Here are four reasons to utilize Hotjar on your website:

If you own or manage a website that you want to improve, you’ll likely appreciate any tool that:

Provides you with clear and visible data points regarding what’s going on on your site.
Provides some background for why people behave the way they do.
Does all of the above swiftly and without a steep learning curve
It is simple to gain support for and demonstrate the value of.

Hotjar does all of the above!

2. The number of websites that use Hotjar decreased by 38.339% in 2024.

In 2022, the number of websites that use Hotjar were 879. But this became only 542 in December 2024, reflecting a 38.34% decrease after two years.

Filipinos use Hotjar because it is a powerful tool that shows consumers’ online activities and voices. It provides the “big picture” of improving the site’s user experience and performance/conversion rates by combining Analysis and Feedback capabilities. How convenient is that?

3. The number of live websites that use Hotjar globally decreased by 8.68% in 2024.

There were 1,032,047 live websites that use Hotjar as of December 2024. This is a bit lower (8.68%) to the 1,130,106 live websites recorded in 2022.

4. The number of websites that trust Hotjar has increased by 45.15% in 2024.

Hotjar is pleased to serve customers in 180+ countries and collaborate with the best individuals on the planet. No wonder 1,306,323 websites trust Hotjar as of March 19, 2025, marking a 45.15% increase from the 900,000 websites recorded in 2022.

5. 56,549 users signed up for Hotjar in February 2025.

According to Hotjar, 56,549 users signed up for their services last February 2025. This is exactly the same number of users that signed up in May 2022. Awesome, isn’t it?!

6. Hotjar has helped 143,088 teams improve alignment and build the right features.

With Hotjar, you can make product experience insights available to all – collaborate on user insights for intelligent prioritization and create products your consumers truly require and like.

7. 5,750 product managers discover insights in Hotjar weekly.

What’s excellent for your users is best for your business. But do you have the knowledge and insights required to produce and manufacture goods that your people would adore?

You may have vital numbers from a product or web analytics tool, such as churn rate, page traffic, and drop-off rate. But do you know why your users are acting the way they are? Where exactly in your product are they having problems that cause them to churn? Why aren’t they converting?

Why not try using Hotjar? Hotjar is suitable for teams of any size. Whether you’re a small startup with a limited budget or a global corporation with thousands of web pages, it’s simple to get Hotjar approved:

Hotjar is a product experience insights platform that integrates four powerful product experience insights techniques into one. You don’t have to go through the procurement process for various heatmaps, recordings, and feedback tools—you have to do it once and have instant access to all of them. When you ask for clearance, there are no alarm bells at ‘corporate.’

Hotjar Basic is free to use indefinitely, while paid subscriptions are reasonably priced. Legal clearance will not be an issue because Hotjar is GDPR-ready, and the product is created and maintained with privacy by design in mind.

How to succeed in using Hotjar?

1. Prepare the groundwork

Install your tracking code to begin gathering data. Don’t be alarmed if you don’t see great insights right away! Your data may take some time to arrive. Please grab a cup of tea and relax while our algorithms work their magic.

2. Feel the heat

Data for two tools, Heatmaps and Recordings, will be automatically delivered. Examine your Heatmaps to see what people are clicking on and how far they scrolled, then watch your initial recordings to determine what’s going on and identify bottlenecks.

3. Remove the noise

To save only the most essential insights, create Highlights directly from your Heatmaps and Recordings. If you have a subscription membership, you may filter your Heatmaps and Recordings to focus your user research on certain user groups and save time.

4. Distribute the riches

All of our plans (free and paid) allow for an infinite number of users, so invite your teammates to your account. Then, on Hotjar, share your highlights, groups of highlights, and comments with your team.

5. Expand your knowledge

What happens now that you’ve watched your users in the wild and shared that data and your theories with your teammates?

To go deeper, I recommend using Hotjar’s Ask tools (surveys and incoming feedback) to communicate directly with your users.

8. 6,400 designers discover insights in Hotjar weekly.

Hotjar helps businesses better understand how their website’s design affects traffic and performance. It is best used together with whatever website analytics a business is already using to pinpoint pain areas in the design, especially how visitors perceive it. This is mainly why 6,400 designers—not to mention 6,000 researchers—discover insights in Hotjar weekly.

9. The number of people who left feedback on Hotjar increased by 5990.91% over 2 years!

Hotjar’s Ask Tools allow businesses to conduct surveys on clients or customers, like leaving feedback on products and services. Accordingly, there are more than 402 million people from 180 countries who have left feedback through Hotjar Surveys as of March 19, 2025. That’s a whopping 5,990.91% increase from the recorded 6.6 million people who left feedback via Hotjar Surveys in 2022.

10. Hotjar began as a people-first, self-funded, fully-distributed company in 2014.

Hotjar began in 2014 as a people-first, self-funded, fully-distributed company dedicated to assisting people in creating websites that the users enjoy. After seven successful years (almost all of which were profitable), they partnered with Contentsquare to take this objective to the next level. Hotjar was taken over by Contentsquare in 2021, exactly seven years after it was established.

11. The number of Hotjar employees have increased by 27.5% as of January 2025.

Hotjar employees are known to work 40 hours weekly but completely control their time and productivity. Data from Hotjar’s website show that there was an increase in their employees–called Hotjarians–eversince the company was acquired by Contentsquare in 2021.

Prior to acquisition, there were 200 Hotjarians working across 5 continents including Africa, Europe, and North America. But data as of January 2025 indicate 55 new employees were added to the team, totaling 255 or a 27.5% increase.

12. Hotjar has a free 15-day trial-no-credit-card requirement.

Hotjar offers three main plans: Basic, Business, and Scale. Basic plans are free forever and Business plans are priced at $80.00 per month. On the other hand, Scale plans are priced at $170.00 per month. All the plans are provided with a 15-day trial period with no necessary credit card. There is no commitment to sign up with Hotjar and you can switch plans anytime.

They also offer packages based on the type Hotjar product businesses need. The products are: Experience Analytics, Voice of Customer, and Product Analytics. Each product correspond to a package and may be customized by combining two or more products in one one package.

Feel free to try out any of the said plans or packages now!

13. 15. Hotjar retains data for 365 days from the date of capture.

Hotjar stores several types of data: recordings data, heatmap data, and survey data. The first two types of data are retained by Hotjar for 365 days from the date of capture. This is regardless of the type of plan or package a business is signed up to. On the other hand, survey data is retained by Hotjar forever—well, unless the client or account owner deleted it.

14. 51.30% of Hotjar’s web-analytics customers have 0-9 employees.

Data from 6sense.com show that Hotjar has 224,452 customers for web analytics. 51.30% of this or 115,136 companies have 0-9 employees. Companies with 20-49 employees, on the other hand, make up 34.34% of Hotjar’s web analytics customers, totaling 77,077. While only 32,239 companies or 14.36% have 10-19 employees.

15. Majority (41.89%) of Hotjar customers for web analytics are located in the United States.

The United States dominate usage for Hotjar where 94,117 customers (41.89%) for web analytics are located. Customers from the United Kingdom come second following a big gap at 32,356 (14.40%). Brazil, Australia, and The Netherlands complete the top 5 for the most number of customers using Hotjar in the world at 22,224 (9.89%), 14,675, and 14,021, respectively.

16. Hotjar gives a 25% recurring revenue for every Hotjar referral.

Are you a UX, digital marketing, or growth freelancer or agency? You can join Hotjar’s Partner Program to gain new skills, develop your business, and make extra money.

Being a partner has advantages:

a. Earn money

Earn up to a 25% revenue share for as long as your referral has a paid subscription with them.

b. Become a Hotjar expert

Learn how to incorporate Hotjar into your services and develop your abilities with customized training and priority assistance at every stage.

c. Promote your company

Take part in case studies, press releases, speaking engagements, and co-marketing.

d. Be in the loop

Be the first to try out Hotjar’s newest products and features before it is even launched to the public.

This is how it works:

Complete the 2-minute partner application form.
Within two weeks, Hotjar will assess your application.
If all goes well, you’ll be invited to join the Partner Program.

Who should participate?

Anyone who promotes and uses Hotjar to help their clients create better product experiences is eligible for the partner program. You should ideally have a group of clients who require a solution like Hotjar. Plus points if you’re a Hotjar proponent eager to promote its use to achieve exponential development.

17. The number of Hotjar followers on LinkedIn increased by 30.61% increase in March 2025.

Hotjar has 64,000 followers on LinkedIn as of March 19, 2025, reflecting a 30.61% increase in two years. Previously, there were 49,000 followers on LinkedIn in 2023.

18. The number of Hotjar’s active employees on LinkedIn declined by 38.24% as if March 2025.

Looking at Hotjar’s LinkedIn profile, one would see that they have 231 active employees also on the platform. This is 38.24% lower to the number of active employees recorded in 2023, which was 374 and who mostly lived in Spain.

19. Hotjar has 13,500 followers on Twitter, more known now as X, as of March 19, 2025.

Hotjar has not updated the platform, however, since October 2021 when it presented its new logo after being acquired by Contentsquare. An interesting tweet on the platform was a pinned one from November 23, 2016 when Hotjar was ranked #57 on Entrepreneur’s list of most rounded companies in the world.

20. Hotjar has a 2.6/5.0 rating on Trustpilot as of March 2025.

Described as a web collaboration platform, Hotjar received 51 reviews on Trustpilot that generated a total review of 2.6 marked as “poor.” This is 0.7 points lower than the recorded 3.3/5.0 in 2023 when Hotjar only had 33 reviews.

Meanwhile, Hotjar has a 4.7/5.0 rating on Software Advice where it received 534 reviews. Hotjar used to have a 4.67/5.0 rating on Software Advice back in 2023. Hotjar has a 4.3/5.0 rating on G2 as of March 19, 2025. This was generated from 308 reviews.

21. 7.55% of the Top 1 Million Websites in the world use Hotjar.

Statistics show that 75,494 (7.55%) of the Top 1 Million Websites use Hotjar as of March 19, 2025. While 12,434 (12.43%) of the Top 100,000 Websites in the world use Hotjar. Only 1,382 (13,82%) of the Top 10,000 use Hotjar.

22. Only 2.5% of all websites in the world use Hotjar.

According to W3Techs, Hotjar usage is small (2.5%) when compared to Google Analytics. Google Analytics actually is the leading tool used by companies to assess website traffic and user behavior. Hotjar suprasses other analytics tools Yandex.Metrica, Meta Pixel, and WordPress Jetpack.

6Sense reports that Google Analytics has a 71.70% market share as of February 2025, whereas only 3.25% belong to Hotjar. This translates to having only 304,158 customers as against Google Analytics’ 6,704,937 customers.

23. Hotjar parent company Contentsquare raised $600 million on August 2022.

Hotjar raised funding for their company twice during the height of the pandemic. The first was $500 million for their Series E investment back in May 2021. The second was on August 2022 for their Series F investment round that amounted to $600 million Series F investment round.

24. Marketing is the primary use (20.57%) customers have for Hotjar.

The top three (3) usage of Hotjar are Marketing, Digital Marketing and SEO. Statistics show that 3,364 customers (20.57%) use Hotjar for Marketing; 2,544 (15.55%) for Digital Marketing; and 2,311 (14.13%) for SEO.

25. Hotjar ranks 3rd in the Web Analytics Market as of February 2025.

Based on data from 6Sense, Hotjar holds the 3rd spot in the Web Analytics Market that is dominated by Google Analytics. Facebook Pixel For Shop comes in second with a market share of 13.07% (1,222,431 domains or customers). Hotjar’s 304,158 domains or customers (3.25%), however, surpassed Matomo (Formerly Piwik) who only had 298,752 domains or customers (3.19%).

26. 11.31% of Hotjar customers use their services for Web Design as of February 2025.

Studies show that a minority of Hotjar customers (11.31%) use their services primarily for Web Design, totaling 1,850. Most of the customers use it for marketing (20.60%) totaling 3,368. The use for Web Design is overpowered by other general Design needs (12.37%) totaling 2,023 customers and Branding (12.46%) totaling 2,037 customers.

27. Almost 20% of Hotjar customers come from Europe.

By region, Europe comes in 2nd in so far as the number of Hotjar customers are concerned. There are 32,337 customers in the United Kingdom, 14,006 customers from The Netherlands, and 11,269 customers from Germany. This totals 57,609 customers from Europe, comprising 20% of the total market base for Hotjar as of February 2025.

Though this ranks 2nd to the Northern American region where there are 106,131 Hotjar customers (34.89%) for the period. This comes from the 94,138 US-based and 11,993 Canada-based Hotjar customers.

The third bulk of Hotjar customers come from the rest of the world comprising 34.04% market share totaling 103,530. This excludes 22,217 Brazilian-based and 14,668 Australian-based customers for the period.

28. Using Hotjar achieves at least 3% conversion rate and increases new signups by 75%.

Hotjar used their own system to enhance the effectivity of their website to increase trial signups. After analyzing website traffic, they identified the need to place a popup page in their pricing page only that is targetted only for new visitors to the website.

The popup page opens only when the new visitor is about to leave, which makes it unobtrusive and ensures a positive user experience. This created a 3% conversion rate from regular website traffic while increasing signups by 75% in exchange for an ebook, as per Unbounce.

29. Hotjar has a combined 82,600 on Meta platforms as of March 20, 2025.

Hotjar has 75,000 followers on Facebook and 7,600 followers on Instagram, which are both Meta platforms resulting to 82,600 in total. Both platforms, however, are a year outdated. The last post on Facebook was on February 5, 2024 and on Instagram was December 2023.

30. Hotjar generated a 1,976.92% increase in revenue after six years of operation.

Data from Getlatka reveal that it only took Hotjar six years to operate to earn $27 million, which was 1,976.92% higher than the revenue they generated in 2015. Hotjar was established in 2014 and earned their first million the year after, totaling $1.3 million in revenue. This more than tripled in 2016 at $4.5 million, reflecting a 246.15% increase. Hotjar then earned $6.2 million in 2017, which jumped to $21 million in 2019.

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