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Hotjar Statistics 2026 – 35 Key Figures You Must Know

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1. Hotjar ranks #6 in the traffic analysis tool market in May 2026.

W3Techs reported that, as of May 2026, Hotjar is used by 1.9% of all websites and that it has a 3.5% share of the traffic analysis tool market. The software lags behind Google Analytics (#1), Meta Pixel (#2), Microsoft Clarity (#3), WordPress JetPack (#4), and Yandex.Metrica (5).

Google Analytics is used by 43.1% of all websites and it has a 78.2% share of the traffic analysis tool market. As such, Hotjar has to catch up by 74.7% with Google Analytics to become the #1 in the traffic analysis tool market.

2. Hotjar is used 1.4% more than HubSpot for all websites.

May 2026 data show that HubSpot is 1.4% behind Hotjar in usage for all websites. HubSpot is accordingly used by only 0.5% of all websites compared to Hotjar, which is used by 1.9%.

Similarly, HubSpot only has a 1.0% share of the traffic analysis tool market, creating a 2.5% gap behind Hotjar.

3. The average monthly cost of a Hotjar plan in 2026 is $87.75.

Hotjar offers four types of plans to its customers. These are the Free Observe, Observe Plus, Observe Business, and Observe Scale. Based on research conducted by Propel Commerce, the cost of Hotjar plans in 2026 ranges from $0 to $213 monthly or an average of $87.75 per month.

This becomes cheaper when done on an annual billing, to $0 to $171 monthly, or an average of $70.75 per month. An important thing to remember when it comes to Hotjar plans is that each comes with a maximum number of visitor sessions per month.

Free Observe has a ceiling of 1,000 sessions and Observe Plus has 3,000 sessions. On the other hand, Observe Business has a maximum of 15,000 sessions and Observe Scale has 45,000.

4. Koji is the #1 AI customer research platform that is said to be slowly taking over Hotjar’s popularity in the market.

The boom of artificial intelligence applications has slowly inched its way into understanding consumer browsing behavior. Koji, one of these applications, brands itself as the best replacement for Hotjar in 2026.

Accordingly, the integration of Hotjar into Contentsquare has created a dissatisfaction among its user base due to the shady and more expensive pricing plans, the migration to the new platform, and the lack of depth in its reporting compared to what AI can provide.

Koji allows a more flexible and in-depth analysis of a website’s visitors since it can communicate in real time with customers, besides producing the usual reports that can be derived from Hotjar. In addition, Hotjar’s service gaps due to its Contentsquare integration are being addressed by Koji at a friendlier price.

Other top alternative tools to Hotjar for modern user interface research are Perspective AI, FullStory, LogRocket, Mouseflow, and Maze.

5. V1CE experienced a 200% increase in revenues after using Hotjar on its website.

V1CE is a Tech company specializing in a mobile app that helps companies capture client conversations to turn them into actual projects. The company commissioned U.K.-based advertising agency Credo to help enhance their website’s performance and the latter partnered with Hotjar to do the job. V1CE’s website, in particular, had low conversion rates and low engagement.

To do the job, Hotjar’s Recordings, Heatmaps, and A/B Testing tools were used to observe user behavior, view engagement zones, and conduct regular experiments on V1CE’s websites for the project.

They were able to identify how to re-arrange the creative elements in the website’s layout to increase visitor engagement by 14.5%.

Removing areas of friction in the website after conducting several A/B tests to analyze user behavior resulted in a 220% increase in revenue.

6. The number of websites that trust Hotjar has increased by 45.15% in 2025.

Hotjar is pleased to serve customers in 180+ countries and collaborate with the best individuals on the planet. No wonder 1,306,323 websites trust Hotjar as of March 19, 2025, marking a 45.15% increase from the 900,000 websites recorded in 2022.

7. The number of Hotjar followers on LinkedIn increased by 30.61% increase in March 2025.

Hotjar has 64,000 followers on LinkedIn as of March 19, 2025, reflecting a 30.61% increase in two years. In 2023, there were 49,000 followers on LinkedIn.

8. The number of Hotjar’s active employees on LinkedIn declined by 38.24% in March 2025.

Looking at Hotjar’s LinkedIn profile, one would see that they have 231 active employees also on the platform. This is 38.24% lower than the number of active employees recorded in 2023, which was 374 and who mostly lived in Spain.

9. Hotjar has 13,500 followers on Twitter, more known now as X, on March 19, 2025.

Hotjar has not updated the platform, however, since October 2021 when it presented its new logo after being acquired by Contentsquare. An interesting tweet on the platform was a pinned one from November 23, 2016 when Hotjar was ranked #57 on Entrepreneur’s list of most rounded companies in the world.

10. Hotjar has a 2.6/5.0 rating on Trustpilot in March 2025.

Described as a web collaboration platform, Hotjar received 51 reviews on Trustpilot that generated a total review of 2.6, marked as “poor.” This is 0.7 points lower than the recorded 3.3/5.0 in 2023 when Hotjar only had 33 reviews.

Meanwhile, Hotjar has a 4.7/5.0 rating on Software Advice, where it received 534 reviews. Hotjar used to have a 4.67/5.0 rating on Software Advice back in 2023. Hotjar has a 4.3/5.0 rating on G2 as of March 19, 2025. This was generated from 308 reviews.

11. The number of people who left feedback on Hotjar increased by 5990.91% over 2 years!

Hotjar’s Ask Tools allow businesses to conduct surveys on clients or customers, such as leaving feedback on products and services. Accordingly, there are more than 402 million people from 180 countries who have left feedback through Hotjar Surveys as of March 19, 2025.

That’s a whopping 5,990.91% increase from the recorded 6.6 million people who left feedback via Hotjar Surveys in 2022.7.55% of the Top 1 Million Websites in the world use Hotjar.

Statistics show that 75,494 (7.55%) of the Top 1 Million Websites use Hotjar as of March 19, 2025. While 12,434 (12.43%) of the Top 100,000 Websites in the world use Hotjar. Only 1,382 (13,82%) of the Top 10,000 use Hotjar.

12. Hotjar has a combined 82,600 on Meta platforms as of March 20, 2025.

Hotjar has 75,000 followers on Facebook and 7,600 followers on Instagram, which are both Meta platforms, resulting in 82,600 in total. Both platforms, however, are a year old. The last post on

13. Only 2.5% of all websites with traffic analysis tools in the world used Hotjar in February 2025.

According to W3Techs, Hotjar usage is small (2.5%) when compared to Google Analytics. Google Analytics actually is the leading tool used by companies to assess website traffic and user behavior. Hotjar surpasses other analytics tools, such as Yandex.Metrica, Meta Pixel, and WordPress Jetpack.

6Sense reports that Google Analytics has a 71.70% market share as of February 2025, whereas only 3.25% belong to Hotjar. This translates to having only 304,158 customers as against Google Analytics’ 6,704,937 customers.

14. 56,549 users signed up for Hotjar in February 2025.

According to Hotjar, 56,549 users signed up for their services last February 2025. This is the same number of users who signed up in May 2022. Awesome, isn’t it?!

15. Hotjar ranks 3rd in the Web Analytics Market as of February 2025.

Based on data from 6Sense, Hotjar holds the 3rd spot in the Web Analytics Market, which is dominated by Google Analytics. Facebook Pixel for Shop comes in second with a market share of 13.07% (1,222,431 domains or customers). Hotjar’s 304,158 domains or customers (3.25%), however, surpassed Matomo (Formerly Piwik), which only had 298,752 domains or customers (3.19%).

16. 26. 11.31% of Hotjar customers use their services for Web Design as of February 2025.

Studies show that a minority of Hotjar customers (11.31%) use their services primarily for Web Design, totaling 1,850. Most of the customers use it for marketing (20.60%), totaling 3,368.

The use of Web Design is overpowered by other general Design needs (12.37%), totaling 2,023 customers and Branding (12.46%), totaling 2,037 customers.

17. Almost 20% of Hotjar customers come from Europe.

By region, Europe comes in 2nd insofar as the number of Hotjar customers is concerned. There are 32,337 customers in the United Kingdom, 14,006 customers from the Netherlands, and 11,269 customers from Germany.

This totals 57,609 customers from Europe, comprising 20% of the total market base for Hotjar as of February 2025.

Though this ranks 2nd to the North American region, where there are 106,131 Hotjar customers (34.89%) for the period. This comes from the 94,138 US-based and 11,993 Canada-based Hotjar customers.

The third bulk of Hotjar customers comes from the rest of the world, comprising 34.04% market share, totaling 103,530. This excludes 22,217 Brazilian-based and 14,668 Australian-based customers for the period.

18. The number of Hotjar employees has increased by 27.5% as of January 2025.

Hotjar employees are known to work 40 hours weekly, but completely control their time and productivity. Data from Hotjar’s website shows that there was an increase in their employees–called Hotjarians–ever since the company was acquired by Contentsquare in 2021.

Before acquisition, 200 Hotjarians were working across 5 continents, including Africa, Europe, and North America. But data as of January 2025 indicate 55 new employees were added to the team, totaling 255 or a 27.5% increase.

19. The number of websites that use Hotjar worldwide increased by 28% in 2024.

Based on data from BuiltWith, 3,675,300 websites use Hotjar in the world as of December 2024. This shows a 28.32% increase in websites that use Hotjar when compared to 2022’s 2,864,162 websites.

Hotjar is a product experience insights platform that provides behavior analytics and feedback data to assist you in empathizing with and understanding your consumers via tools like Heatmaps, Session Recordings, Surveys, and a Feedback widget.

Furthermore, Hotjar adds to the data and insights that classic product and web analytics solutions such as Google Analytics or Mixpanel provide.

It’s an industry-leading, user-friendly solution that combines product experience insights, user behavior analysis, and customer feedback to help you connect the dots between what’s happening on your site and why.

Here are four reasons to utilize Hotjar on your website:

If you own or manage a website that you want to improve, you’ll likely appreciate any tool that:

Provides you with clear and visible data points regarding what’s going on on your site.
Provides some background for why people behave the way they do.
Does all of the above swiftly and without a steep learning curve
It is simple to gain support for and demonstrate the value of.

Hotjar does all of the above!

20. The number of websites that use Hotjar decreased by 38.339% in 2024.

In 2022, the number of websites that use Hotjar was 879. But this became only 542 in December 2024, reflecting a 38.34% decrease after two years.

Filipinos use Hotjar because it is a powerful tool that shows consumers’ online activities and voices. It provides the “big picture” of improving the site’s user experience and performance/conversion rates by combining Analysis and Feedback capabilities. How convenient is that?

21. The number of live websites that use Hotjar globally decreased by 8.68% in 2024.

There were 1,032,047 live websites that use Hotjar as of December 2024. This is a bit lower (8.68%) than the 1,130,106 live websites recorded in 2022.

22. Hotjar has helped 143,088 teams improve alignment and build the right features.

With Hotjar, you can make product experience insights available to all – collaborate on user insights for intelligent prioritization and create products your consumers truly require and like.

23. 5,750 product managers discover insights in Hotjar weekly.

What’s excellent for your users is best for your business. But do you have the knowledge and insights required to produce and manufacture goods that your people would adore?

You may have vital numbers from a product or web analytics tool, such as churn rate, page traffic, and drop-off rate. But do you know why your users are acting the way they are? Where exactly in your product are they having problems that cause them to churn? Why aren’t they converting?

Why not try using Hotjar? Hotjar is suitable for teams of any size. Whether you’re a small startup with a limited budget or a global corporation with thousands of web pages, it’s simple to get Hotjar approved:

Hotjar is a product experience insights platform that integrates four powerful product experience insights techniques into one.

You don’t have to go through the procurement process for various heatmaps, recordings, and feedback tools—you have to do it once and have instant access to all of them. When you ask for clearance, there are no alarm bells at ‘corporate.’

Hotjar Basic is free to use indefinitely, while paid subscriptions are reasonably priced. Legal clearance will not be an issue because Hotjar is GDPR-ready, and the product is created and maintained with privacy by design in mind.

How to succeed in using Hotjar?

1. Prepare the groundwork

Install your tracking code to begin gathering data. Don’t be alarmed if you don’t see great insights right away! Your data may take some time to arrive. Please grab a cup of tea and relax while our algorithms work their magic.

2. Feel the heat

Data for two tools, Heatmaps and Recordings, will be automatically delivered. Examine your Heatmaps to see what people are clicking on and how far they scrolled, then watch your initial recordings to determine what’s going on and identify bottlenecks.

3. Remove the noise

To save only the most essential insights, create Highlights directly from your Heatmaps and Recordings. If you have a subscription membership, you may filter your Heatmaps and Recordings to focus your user research on certain user groups and save time.

4. Distribute the riches

All of our plans (free and paid) allow for an infinite number of users, so invite your teammates to your account. Then, on Hotjar, share your highlights, groups of highlights, and comments with your team.

5. Expand your knowledge

What happens now that you’ve watched your users in the wild and shared that data and your theories with your teammates?

To go deeper, I recommend using Hotjar’s Ask tools (surveys and incoming feedback) to communicate directly with your users.

24. 6,400 designers discover insights in Hotjar weekly.

Hotjar helps businesses better understand how their website’s design affects traffic and performance. It is best used together with whatever website analytics a business is already using to pinpoint pain areas in the design, especially how visitors perceive it.

This is mainly why 6,400 designers—not to mention 6,000 researchers—discover insights in Hotjar weekly.

25. Hotjar began as a people-first, self-funded, fully-distributed company in 2014.

Hotjar began in 2014 as a people-first, self-funded, fully-distributed company dedicated to assisting people in creating websites that the users enjoy.

After seven successful years (almost all of which were profitable), they partnered with Contentsquare to take this objective to the next level. Hotjar was taken over by Contentsquare in 2021, exactly seven years after it was established.

26. Hotjar has a free 15-day trial with no credit card requirement.

Hotjar offers three main plans: Basic, Business, and Scale. Basic plans are free forever and Business plans are priced at $80.00 per month. On the other hand, Scale plans are priced at $170.00 per month.

All the plans are provided with a 15-day trial period with no credit card required. There is no commitment to sign up with Hotjar and you can switch plans anytime.

They also offer packages based on the type of Hotjar product businesses need. The products are: Experience Analytics, Voice of Customer, and Product Analytics. Each product corresponds to a package and may be customized by combining two or more products in one package.

Feel free to try out any of the said plans or packages now!

27. 15. Hotjar retains data for 365 days from the date of capture.

Hotjar stores several types of data: recording data, heatmap data, and survey data. The first two types of data are retained by Hotjar for 365 days from the date of capture.

This is regardless of the type of plan or package a business is signed up to. On the other hand, survey data is retained by Hotjar forever—well, unless the client or account owner deletes it.

28. 51.30% of Hotjar’s web analytics customers have 0-9 employees.

Data from 6sense.com shows that Hotjar has 224,452 customers for web analytics. 51.30% of this or 115,136 companies, have 0-9 employees. Companies with 20-49 employees, on the other hand, make up 34.34% of Hotjar’s web analytics customers, totaling 77,077. While only 32,239 companies or 14.36% have 10-19 employees.

29. Majority (41.89%) of Hotjar customers for web analytics are located in the United States.

The United States dominates usage for Hotjar with 94,117 customers (41.89%) for web analytics located. Customers from the United Kingdom come second, following a big gap at 32,356 (14.40%). Brazil, Australia, and the Netherlands complete the top 5 for the largest number of customers using Hotjar in the world at 22,224 (9.89%), 14,675, and 14,021, respectively.

30. Hotjar gives a 25% recurring revenue for every Hotjar referral.

Are you a UX, digital marketing, or growth freelancer or agency? You can join Hotjar’s Partner Program to gain new skills, develop your business, and make extra money.

Being a partner has advantages:

a. Earn money

Earn up to a 25% revenue share for as long as your referral has a paid subscription with them.

b. Become a Hotjar expert

Learn how to incorporate Hotjar into your services and develop your abilities with customized training and priority assistance at every stage.

c. Promote your company

Take part in case studies, press releases, speaking engagements, and co-marketing.

d. Be in the loop

Be the first to try out Hotjar’s newest products and features before it is even launched to the public.

This is how it works:

Complete the 2-minute partner application form.
Within two weeks, Hotjar will assess your application.
If all goes well, you’ll be invited to join the Partner Program.

Who should participate?

Anyone who promotes and uses Hotjar to help their clients create better product experiences is eligible for the partner program. You should ideally have a group of clients who require a solution like Hotjar. Plus points if you’re a Hotjar proponent eager to promote its use to achieve exponential development.

31. Hotjar parent company Contentsquare raised $600 million in August 2022.

Hotjar raised funding for its company twice during the height of the pandemic. The first was $500 million for their Series E investment back in May 2021. The second was on August 2022 for their Series F investment round that amounted to $600 million Series F investment round.

32. Marketing is the primary use (20.57%) that customers have for Hotjar.

The top three (3) uses of Hotjar are Marketing, Digital Marketing and SEO. Statistics show that 3,364 customers (20.57%) use Hotjar for Marketing; 2,544 (15.55%) for Digital Marketing; and 2,311 (14.13%) for SEO.

33. Using Hotjar achieves at least 3% conversion rate and increases new signups by 75%.

Hotjar used its own system to enhance the effectiveness of its website to increase trial signups. After analyzing website traffic, they identified the need to place a pop-up page in their pricing page which is targeted only for new visitors to the website.

The pop-up page opens only when the new visitor is about to leave, which makes it unobtrusive and ensures a positive user experience. This created a 3% conversion rate from regular website traffic while increasing signups by 75% in exchange for an ebook, as per Unbounce.

34. Facebook was on February 5, 2024 and on Instagram was December 2023.

35. Hotjar generated a 1,976.92% increase in revenue after six years of operation.

Data from Getlatka reveal that it only took Hotjar six years to operate to earn $27 million, which was 1,976.92% higher than the revenue they generated in 2015.

Hotjar was established in 2014 and earned its first million the year after, totaling $1.3 million in revenue. This more than tripled in 2016 at $4.5 million, reflecting a 246.15% increase. Hotjar then earned $6.2 million in 2017, which jumped to $21 million in 2019.