Google Analytics Statistics 2023 – 27 Key Figures You Must Know

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Perhaps you want some actual numbers on Google Analytics Statistics to back up an article you’re writing. In any case, you found the right article.

Let’s dive into some actual key figures and facts about Google Analytics Statistics.

1. Google Analytics topped the global web analytics technologies in 2022 with a 29.62% market share.

According to Statista’s “Market Share Of Leading Web Analytics Technologies Worldwide In 2022,” which was released in September of the said year, Google Analytics had the most significant market share among existing tools for measuring website traffic at 29.62%. Google’s three analytical tools dominated the market with Global Site Tag having a market share of 23.73% and Universal Analytics with 19.61%. The three technologies cumulatively had a market share of 72.96% as against Facebook Analytics’ 5.86%, MonsterInsights’ 3.85%, and other providers’ 17.33%.

2. Google’s market share in 2022 was a 63.878% decline from its ranking ten years earlier.

Alexa Internet reported in 2010 that roughly 49.95% or almost half of the top 1,000,000 websites in the world use Google Analytics. While TechCrunch+ reported in April 2012 that Google’s first quarter earnings for the said year amounted to $10.65 billion in revenue and a $2.9 billion net income. This was due to having a market share of 10 million websites (82%) globally, which translated to 55% of the top 10,000 websites.

3. Google Analytics usage for all websites grew by 0.558659% from June 2023 to July 2023.

Google Analytics is a popular tool for website owners to track anything from traffic statistics to conversion rates. It has shown dominance in the web analytics market for more than a decade. Insights provider BusinessDIT reported on June 9, 2023 that Google Analytics is used by 55.49% of all websites. This is approximately 37.9 million websites. In contrast, W3Techs reported that, as of July 27, 2023, Google Analytics is used by 55.8% of all websites in the world. This shows a 0.558659% increase in the number of websites using Google Analytics over only a month.

4. Google Analytics’s market share of websites that use traffic analysis tools increased by 1.4% in July 2023.

Google Analytics has an 85.4% market share of websites that use traffic analysis tools as of July 27, 2023. This reflects a 1.4% increase to its June 2023 market share of websites that use traffic analysis tools, which was 84%. Debuted on November 14, 2005, Google Analytics would soon be obsolete as Google released its G4 web analytics at the beginning of this month (July 1, 2023).

Major updates normally occur every few years, but minor enhancements and new features are released several times per quarter. G4 was released with the intent of securing the data privacy of users, which has become more critical than ever. There are more tools available besides Google Analytics for monitoring website statistics. There are alternative contenders out there. However, Google’s preferred tool triumphs, handily besting its rivals.

5. Google Analytics pricing begins at $0.

Google Analytics is available in free and premium versions. The free version will most likely provide all of the capabilities small and medium-sized organizations require. While the premium version, called Analytics 360, is most aptly used by large-scale organizations or by websites with high volumes of traffic. The premium version starts at $150,000 annually that is billed monthly. The price rises until the website generates more than one billion monthly hits.

6. Google Analytics ranks #1 among small businesses

Google Analytics is an excellent free resource that everyone should be familiar with. This is why it is the most commonly used web analytics tool by Small Businesses—those with 1 to 50 employees—in the Marketing & Advertising industry.

7. Google Analytics’ ranking in Trustpilot declined by 3.0303% in 2023.

Google Analytics had a 3.3 rating on Trustpilot in 2022 that decreased to a 3.2 rating as of July 27, 2023. This shows a 3.0303% decrease in its rating in a span of a year. Currently, Google Analytics has only 1 review in Trustpilot, which is dated May 4, 2021. Google Analytics previously had 10 reviews on Trustpilot back in 2022.

8. Google Analytics’ followers in Facebook increased by 9.40% in 2023.

Google Analytics had 243,134 followers on Facebook in 2022, which increased to 266,000 followers this July 2023. This translates to a 9.40469% increase in a span of few months from December 2022. Similarly, Google Analytics’ Facebook likes increased a couple of notch. The dominating web analytics tool had 113,335 likes on Facebook in 2022 and is currently at 124,000 (July 27, 2023).

9. There was a 10% increase in the followers of Google Analytics on Twitter in 2023.

Google Analytics previously had 1 million followers on Twitter in 2022, just before Elon Musk changed the platforms logo to an X instead of a blue bird. Google Analytic’s followers increased this July 2023 by 10%, which is equivalent to 1.1 million.

10. Google Analytics has 453,397 followers on LinkedIn as of April 2023.

11. 89.3% of the top 1,000,000 websites use Google Analytics in July 2023

According to W3Techs, Google Analytics is used by 89.3% of the top 1,000,000 websites with traffic analysis tools as of July 27, 2023. This is way bigger when compared to its nearest competitor Adobe Analytics, which only has a 0.3% scope for the top 1,000,000 websites using traffic anaylysis tools.

12. Google Analytics also dominates 84.5% of the top 1,000 websites in the world

According to W3Techs, Google Analytics enjoys an 84.5% share of the top 1,000 websites in the world as of July 2023. This is a 78.4% gap with Adobe Analytics, which only has a 6.1% share of the top 1,000 websites.

13. 87.2% of the top 10,000 websites use Google Analytics

Google Analytics is used by 87.2% of the top 10,000 websites as of July 2023, which is a far cry from the 3.3% share of Adobe Analytics. Similarly, Google Analytics leads the top 100,000 websites with an 89.1% share. While Adobe Analytics only has a 1.2% share of the top 100,000 websites.

14. 89.1% of the top 100,000 websites use Google Analytics

As of July 2023, W3Techs reported that 89.1% of the top 100,000 websites that use traffic analytics tools are dominated by Google Analytics. While only 1.2% of the top 100,000 websites use Adobe Analytics.

15. Google Analytics has course content that takes 4-6 hours to complete.

Google provides two types of training in its Analytics Academy: Google Analytics for Beginners and Advanced Google Analytics. The beginners’ course takes 4 to 6 hours to complete and those who finish the course undergo an Individual Qualification Exam.

A certificate of course completion is recorded in the Analytics Academy under the account of the person who took it. While the certificate for taking and passing the exam is issued by Skillshop and is not stored in the Analytics Acadamy records. Notwithstanding, experts say it takes four to six months before any graduate of the Beginners course really learns Google Analytics.

16. 30% of the web analytics industry in 2021 was led by Google Analytics

According to Statista in a September 13, 2022 report, Google dominated the web analytics industry for its three tools Analytics, Global Site Tag, and Universal Analytics in 2021. Leading the three Google products is Analytics with a 30% market share. While Google Global Universal Analytics came in next with a 24% market share and Google Global Site Tag with 20%. The three Google web analytics tools made up 70% of the analytics industry in the said year.

17. With Google Analytics, Lider has raised the conversion rate by 18X.

18. Google Analytics enables 10 server error failed requests each hour.

Whenever a website encounters server errors while requesting a Reporting API, Google Analytics tracks this to see if it would reach the per hour or per day quota limit. Google Analytics immediately blocks a website once it attains a 10 server error failed request per project per profile within an hour or 50 server errors per failed API requests per project per profile within a day.

19. Google Analytics has 10,001+ employees as of April 2023.

20. There were 220 Google Analytics Certified Partners worldwide in 2012.

Google launched a partnership program with agencies around the world to assist companies with the marketing needs of their websites. The certification granted by Google to advertising and consultancy agencies through its Marketing Platform is either as a Certified or Sales Partner.

The certification guarantees the expertise of the agency in using Google’s web analytics tools and advertising tools. As per Nebo, there were 220 Google Analytics Certified Partners across the globe last 2012. While the Google Marketing Platform Partners (Sales and Certified) numbered 600 as of May 28, 2019. As of July 28, 2023, Google has a total of 23,468 partners across the globe.

21. Google Analytics is utilized by 64% of the Top 500 US Retailers.

Many American website owners understand the importance of using Google Analytics to monitor traffic and other metrics. This is why Google Analytics is used on 4,122,067 websites in the United States as of February 2023, of which 64% are the top 500 retailers.

22. The United States is the leading country in the world that uses Google Analytics with a 5.91% market share.

There are a total of 75,004,567 websites in the world that uses Google Analytics. BuiltWith reported that 4,431,087 websites of this come from the United States, which ranks first (5.91%) in the world in terms of Google Analytics users. The United Kingdom (1,825,867), Russia (1,483,380), Germany (1,059,421), and Brazil (905,666) complete chronologically the top five (5) users of Google Analytics in the world.

23. The number of Google Analytics users in Russia increased by 24.47% in July 2023

Data from BuiltWith showed there are a total of 1,483,380 websites in Russia that use Google Analytics. This reflects a 24.47% increase in a span of four months (February 2023), during which only 1,191,737 websites in Russia used Google Analytics.

24. There are 1,697,133 Google Analytics users in the UK as of February 2023.

Several European countries have made it illegal to use Google Analytics. Even though Google Analytics is very useful for website owners, some countries don’t like how it works. As mentioned by The Social Shepherd, the General Data Protection Regulation, or GDPR, was passed by the European Union in 2016.

The goal of GDPR was to protect people’s personal information and rights in the European Union. It made a lot of companies rethink how they gathered and stored customer data, and they had to get permission before collecting it. Despite the ban, there were 1,697,133 websites in the United Kingdom that use Google Analytics as of February 2023.

25. The number of Google Analytics users in the Netherlands increased by 5.64% and in Germany by 8.31684% in July 2023

As of February 2023, there were 815,386 users of Google Analytics in the Netherlands. This increased to 861,380 in July 2023, which is 5.64% higher than February’s. While 978,076 websites in Germany use Google Analytics as of February 2023, which increased to 1,059,421 or by 8.31684%.

26. There have been seven (7) versions of Google Analytics since it began in 2005.

ToTheNew made a timeline of developments in Google Analytics’ history over the last 18 years. Google bought the technology in 2005, which was called Urchin and renamed it as Google Analytics. Two versions of Google Analytics came out in 2007: the Synchronous Code and the Asynchronous Code. After another two years, Google came out with Google Analytics Asynchronous Tracking Code.

A second-generation web analytics tool was released in October 2012 as Universal Analytics and Global Analytics Tag. The two new tools co-existed with the original Google Analytics, which was later referred to as Classic Analytics in 2014. But two years later, Classic Analytics was merged with Universal Analytics.

It took another six years (October 2020) before Google came out with the third-generation web analytics tool: GA4, which was in beta use until its rollout last July 1, 2023.

27. 70% of Google Analytics users will be migrating to Google’s new GA4 analytics platform internally

GA4 is a third-generation web analytics tool that Google officially rolled out last July 1, 2023 to replace Google Analytics. Accordingly, GA4 provides website traffic measurements differently since it does not depend on cookies and the Internet Protocol (IP) address of a website’s visitor.

It collects data in compliance with national data protection laws based on actions made by a visitor on a website or mobile app if they have opted to be served with personalized ads as a Google Account holder.

With the rollout of the new tool, Braveriver reported that 70% of Google Analytics users have signified migrating on their own and that the remaining 30% will hire third-party agencies to help them migrate to GA4.

External sources:

Nebo

Google Analytics

Social Shepherd