Best Sportswear Websites of 2025 | 11 Examples

1. Wilson

https://www.wilson.com/en-gb

Wilson has been a trusted sports brands for a long time now. They’re able to build up their fame by gaining the trust of people and giving them high-quality products. What  I love about the website is the simplicity of the design, yet you’ll still be in awe because of rhe way the elements are just blending well with each other. Wow!

What you can learn from this great website example

• Minimalist and simple design
• Abundance of white spaces
• Easy to access for everyone

2. Founder Sports Group

https://www.foundersport.com/

Looking for the best apparel brands for sports? Look no further because Founder Sports Group is here to help you. They have good products that won’t disappoint you. Even their website doesn’t disappoint because of the cool design. I like the way they maximize the homepage and deliver you everything you are looking for.

What you can learn from this great website example

• Awesome typography
• Fully-loaded homepage
• Seamless navigation

3. Nike

URL: https://www.nike.com/

Nike’s website is loaded with active people photos wearing their products. Their branding, after all, is all about prompt action in Sports or daily activities. Using a black-and-white theme, the website maintains consistency with their brand colors while giving more emphasis on the photos it contain. They also use their recent TV commercial above the fold, which is interesting to watch.

What you can learn from this great website design

• Strong branding
• Lots of people and product photos
• Clean layout and organized content

4. Asics

URL: https://www.asics.com/

Asics is Japan’s renowned active footwear for all ages and gender. Their website has a homey feel to it mainly due to the soft-toned colors that are gradients of pinks to grays for photo backgrounds. Their brand color of blue is a nice contrast used for CTA buttons, copywriting, and section backgorunds. Overall, the website is visually appealing and clean. Products are easy to view through an image scroller or according to category.

What you can learn from this great website design

• Well-organized content
• Appealing visuals
• Strong branding

5. On Cloud 5

URL: https://www.on.com/

On Cloud 5’s website sure has an unconventional but trendy layout. To begin with, they have a dramatic full-page photo above the fold of a runner in motion taken from a worm’s eyeview. This photo is accompanied by powerful messaging and CTA buttons to purchase the product or other items. Floating above this photo is a pastel yellow menu that joins the visitor while scrolling down the page. The products are presented accordingly—by category, by activity, by product line, and by new products—mostly through image sliders. Finding what one needs is so easy!

What you can learn from this great website design

• Easy to navigate
• User-friendly and interactive features
• Professional design

6. GymShark

URL: https://www.gymshark.com/

If you are looking for high-quality gym clothes, then you should visit GymShark. Their website will surely entice you to buy immediately because of the good design and material. The layout of the texts allows for a leisurely reading experience, allowing you to absorb every detail at your own pace.

What you can learn from this great website design

• Cool landing page
• Nice color scheme
• Straightforward design 

7. Genuis Sports

https://geniussports.com/

Genius Sports offers a lot of stuff that are related to sports. If you are looking for a great sports website, this might be the one. I love the cool video background that will make your jaw drop upon watching it. I love the design because it is very well-polished and the elements just blends well with each other.

What you can learn from this great website example

• Awesome video background
• Cool color scheme
• Remarkable web layout

8. Extra Butter

URL: https://shop.extrabutterny.com/

Extra Butter is a high-end, forward-thinking New York boutique and independent lifestyle brand. The design of the website is very modern and trendy. I love the bold images they placed as the attention-grabber of the page which works really well. Come and see what a unique website design should look like!

What you can learn from this great website design

• Very unique design
• The design gives a luxurious feeling
• Lots of whitespace which makes the design easy on the eyes

BONUS – Here is my favorite template

FAQ

What makes a good sportswear website?

A sportswear website should have a minimalistic design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a sportswear website?

1. Analyze the best examples on this page
   
2. Make notes of what you like – and what you don’t like
   
3. Design your own site with this drag & drop website builder 
4. Publish your website with our recommended hosting platform.

How much does a sportswear website cost?

A web designer will charge anywhere between $1500 and $2000 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a sportswear website?

Your website will need at least the following pages: ‘Home, About us, Contact, Products.’ To create trust with your visitor it’s important to show lots of pictures and videos of your classes.