How to Create a Button in Email Without Coding

Want to know how to add eye-catching buttons to your emails without wrestling with code?

Good news: You don’t need to be a developer to create professional-looking email buttons. Introducing our Button Generator Tool—your shortcut to crafting clickable, compelling buttons that can boost your click-through rates and, ultimately, your revenue.

Introducing the Button Generator Tool

Why wait? Let’s dive right into how you can create stunning email buttons in minutes.

Customize Your Button: Adjust the text, colors, fonts, and styles to match your brand identity. The tool offers a variety of options to make your button truly yours.
Preview in Real-Time: Watch your button come to life as you tweak the settings. No guesswork involved.
Generate the Code: Satisfied with the design? Click to generate the HTML code tailored for your button.
Insert into Your Email: Copy the generated code and paste it into your email platform’s HTML editor. It’s compatible with most major email services.

Button Generator Tool

Preview:

Click Me Optional Subtitle

Text & URL Settings

Button Text:

Secondary CTA Text:

Button URL:

Font Family:

Font Size (px):

Font Weight:

Font Style:

Text Color:

Hover Text Color:

Text Shadow

Background Settings

Button Style:

Border Radius (px):

Button Background:

Button Color:

Hover Background Color:

Border Settings

Border

Border Width (px):

Border Color:

Hover Border Color:

Padding & Alignment

Horizontal Padding (px):

Vertical Padding (px):

Shadow & Animation Settings

Text Shadow

Button Shadow

Animation Effect:

Generated Code:

Where to Paste the Code

Most email marketing platforms like Mailchimp, Sendinblue, or Constant Contact have an option to switch to an HTML editor. Locate where you want your button in the email, switch to HTML view, and paste the code. Simple as that.

Why a Well-Designed Email Button Matters

Now that you have the tool at your fingertips, let’s talk about why it’s a game-changer.

Imagine sending out an email campaign and watching your click-through rates triple. Sounds like a marketer’s dream, right? A well-designed button can make this a reality. It’s not just about aesthetics; it’s about guiding your readers effortlessly to the action you want them to take.

Studies have shown that visually appealing buttons can increase click-through rates by up to 300%.

The Struggle with Coding

Before tools like ours, creating custom email buttons was a task reserved for those fluent in HTML and CSS. Inline styles, compatibility issues across various email clients, and the sheer time investment made it a daunting endeavor.

But let’s be honest—spending hours coding a button isn’t the best use of your time when you’re juggling multiple responsibilities.

Alternatives Aren’t Always Ideal

You might be thinking, “Can’t I just use an image or the default buttons in my email platform?” You could, but image-based buttons can suffer from loading issues and may not display properly for all recipients. Default buttons often lack the customization needed to align with your brand, leaving you with something that feels generic and uninspiring.