How Tiktok Ads Help Me Boost SEO Traffic ( With Brand Searches)

Let’s cut to the chase. Google’s constantly evolving algorithms have put a premium on brand searches. It’s not just about keywords and backlinks; it’s about making your brand a frequent search term. Here’s how I leveraged TikTok, to drive these crucial brand searches for “My Codeless Website.”

Just a heads-up: there’s an affiliate link at the end of this post.

#1 The idea

The idea hit me while digesting a piece on the rising importance of brand searches in SEO. Why not use TikTok ads? I mean, I’m definitely not a TikTok user myself. But I did hear a lot of good things about their ads platform.

They’re cost-effective, and the platform’s explosive reach could catapult my brand into the spotlight. So, I took a plunge into TikTok ads—a great decision.

#2 Building a tool to attract brand searches

If you want people to search for your brand, you need to give them a reason. That’s what I did.

At the heart of My Codeless Website is a tool that’s as straightforward as it is powerful. Enter a URL and it spits out details on the website builder, plugins, and hosting used—a handy tool for small business owners and web designers.

The tool at the center of My Codeless Website allows users to enter any URL and discover the technology behind it—what website builder, plugins, and hosting services were used. The development process was challenging. Initially, many websites would block the tool’s attempts to scan them, and accurately matching the data to specific technologies was complex. It involved a lot of guesswork, fine-tuning, and testing. 

To refine the tool, I engaged with Facebook groups related to web design, gathering feedback and making adjustments based on real user experiences. This iterative process was crucial in turning the tool into something that people found genuinely useful and worth searching for.

#3 Promoting my tool to get more brand searches

TikTok’s platform is ideal for viral marketing because it’s built on quick, visual content that can easily be shared and rewatched. By creating an engaging and straightforward video ad that highlighted the tool’s value, I tapped into the audience’s curiosity. The ad prompted viewers to go beyond watching; it made them interact by searching for the website themselves to try the tool. 

This interaction is key because Google notices when a brand name becomes a frequent search term and may rank the website higher as a result.

TikTok ads can be remarkably effective due to their ability to target specific demographics. I targeted small business owners and tech enthusiasts who would be most likely to benefit from my tool. The platform’s algorithm ensures that ads reach users based on their interests and previous interactions, increasing the likelihood of engagement. Users intrigued by the ad would likely search for “My Codeless Website” directly, thus boosting my brand’s search volume on Google.

#4 The results

When more people began searching for my website, it signaled to Google that My Codeless Website was gaining relevance. Increased brand searches not only improve direct traffic but also enhance overall search engine credibility, which can lead to better rankings across related keywords.

The results were clear:

• Significant increase in brand searches: More than 1000 monthly searches for “My Codeless Website.”
• Splash in direct traffic: Viewers were not just visiting; they were engaging, as demonstrated by increased affiliate conversions and active interaction.

#5 A New Opportunity

After this article went live, TikTok reached out with an affiliate deal sweetened with a 30% cashback offer for business owners who sign up through my link https://mycodelesswebsite.com/try-tiktok. 

It seems like they are pushing their advertising platform hard, and they are able to give deals like this. Smart move in my opinion, Kudos to their marketing department!

If you want more brand searches to boost your SEO, I’d recommend giving this a go. TikTok ads are very cheap and easy to set up.

PS:

I recently created a Tiktok Ads Calculator. I figured I would also paste it below. I use it myself to play around and crunch some numbers. Hope it helps someone out there!