Definitive guide

What you really need to know about Divi

Divi Review 2024 – Best Site Builder? My Honest Opinion…

Welcome to my Divi review 2024! Beautiful templates and powerful customization features make Divi my most recommended website builder.

Beginner friendly
Ecommerce ready
SEO ready
Customer support
Overall grade
$89 per year
Very easy
Comprehensive ecommerce toolkit
Great for SEO
5.0/5.0 on Trustpilot
Yes, on this page.

#1 Introduction to my Divi review 2024 

Hey there, friendly stranger!

Are you considering buying the Divi theme? Or do you want to know if the Divi builder is worth its money? Welcome to the Divi theme review 2024.

You found the right page. I’ve built 20, and analyzed over 300 websites Divi websites and am here to share my experience with you.

My work is supported by affiliate commissions. Learn more.

Ralph de Groot

Hey there, friendly stranger! My name is Ralph de Groot. I’m the founder and author at My Codeless Website. Wake me up for a great web design!

PS: Click here to see the Divi discount I arranged for readers of this blog 🎉

#2 What is Divi?

Divi is the world’s most popular website builder. It allows you to build drag & drop websites on the free WordPress system.

You can try the demo version of Divi for free. If you decide to purchase the full version of Divi, you’ll have a 30-day money-back guarantee, with no questions asked.

Divi has an annual plan of $89 and a lifetime plan of $249. I’d recommend going with the lifetime pan as it will save you money. But we’ll talk about that later.

Before I show you all the cool things it can do, let me show you some numbers:

  • Worldwide over 2.5 million websites have been built with Divi. It’s a popular theme, with a reason.
  • If you get the Divi theme builder, you can build an unlimited number of websites with 1 Divi Theme license
  • The Divi theme comes with 46 free modules you can use to build your website
  • You can try the Divi theme for 30 days risk-free. If you don’t like it, you’ll receive your money back
  • Divi has 157 pre-built templates you can use for free to build your website
  • Divi has an active Facebook group with over 66,000 users who help each other
  • There are 10 cool web design tricks you can only do with Divi

#3 How to install Divi

Installing Divi is actually super easy! Just follow my steps, and you’ll have everything set up in less than 5 minutes. Pinky promise!

I split it up into 2 phases, in case you already have great hosting, feel free to skip phase 1.

Phase 1: Get hosting

Phase 2: Install Divi

So let’s start with phase 1. Get Hosting.

I assume you want your website to be visited by thousands of people around the world.

That’s why you need to publish your website on the world wide web.

You can do this by getting a hosting company to publish your website. Over the past 5 years, I’ve tried dozens of hosting companies.

Why did I switch that much? Because many of them suck.

Many web hosting companies are only after your money and don’t care if your website gets hacked or has bugs. Sure, they’ll look into it – for a few hundred bucks.

But one of them caught my attention.

I’ve experienced this web hosting company to be extremely helpful. They have 24/7 support which helps you with basically everything. Alongside, they’re cheap too!

The best part? It has a one-click WordPress install, so you’ll be live within 5 minutes.

Follow these 4 steps to set up your hosting account:

Step 1: Open the website of Bluehost and click ‘get started’

I arranged a nice 50% discount for your entire hosting plan.

Step 2: Select your hosting plan

Depending on how many websites you’re planning to host, you can select your plan. If you only need to build 1 website, you can select the cheapest one.

Step 3: Find an available domain name

Here comes the fun part. Play around with the domain name checker and find one that’s available. Click ‘next’ if you found one.

Step 4: Enter your details and confirm the payment

Now you’ve registered with Bluehost, it’s time to install Wordpress. Luckily for you, this is the easiest part. Bluehost offers a one-click install for Wordpress.

Here’s what you need to do:

In the control panel on your left  side, click ‘My Sites’.

From here you can launch your Wordpress website by clicking on ‘Create site by Wordpress’.

That’s it. It’s dead easy.


Let’s continue with phase 2. Install Divi.

Now you’ve registered your WordPress website it’s time to install the Divi theme builder. Follow these 8 steps:

Step 1: Go to the website of Elegant Themes and click on pricing

Step 2: Select the plan which fits your needs

I would recommend taking the lifetime plan, but if you’re short on cash or doing a short-term project the annual plan is obviously fine as well.

Step 3: Fill in the payment details

Step 4: Log in to your account and go to downloads

Download the Divi theme. If you do this, you won’t need the Divi builder plugin. All its features are included in the Divi theme. 

Now you’ve registered your WordPress website

Now you’ve downloaded the Divi theme it’s time to upload it to WordPress.

Uploading a theme is very simple. Here’s what you got to do:

Step 5: Go to your WordPress dashboard

Step 6: On the left side, click on ‘appearance’, and then on ‘themes’

Step 7: Click on ‘add new’ and go to ‘upload theme’

Now select your Divi Theme file and submit it.

Step 8: Click ‘activate theme’

That’s it. Divi is installed!

#4 Templates

Divi has outstanding templates.

Although you and I might have a different opinion on what looks good and what looks bad – I’m sure you’ll like a couple of Divi’s 214 free templates.

Here are a couple of example templates:

Agency Website Template

Example template 1 – Agency Template

Juice Shop Template

Example template 2 – Juice Shop Template

Travel Agency about us template

Example template 3 – Travel Agency Template

Things you should know about Divi Templates

A few important notes:

All templates are responsive

  • Which means they will fit any browser on any device. They are 100% mobile-friendly.

All templates can be customized to the maximum

  • There are literally no limitations. I’ve been in a situation where I started with the Agency Website Template but gradually customized it all so that it had literally no building blocks of that template left.

Great images will improve any template

  • Web design nowadays is highly affected by great images. You can find great stock images for free using Unsplash or Pexels to improve your design.


#5 The Editor

The Divi visual builder allows you to customize everything.

Divi works with Sections, Rows, and Modules.

What is a Divi Section

Sections are the biggest building block in the Divi builder. You can think of them as horizontal stacking blocks that can group your content into visually distinguishable areas. In Divi, everything you build starts with a section. This content wrapper has various settings that can be used to do some really awesome things.

What is a Divi Row

Rows are the various column layouts that can be placed inside sections. Much like modules, rows have various settings that can be accessed by clicking the settings icon on the top left of the row. Rows settings in particular can be used to greatly increase the variety of layouts built with the Divi Builder since they create the structure that your modules are housed in.

What is a Divi Module

A Divi module is a content element that’s represented visually by a block. We can drag and drop that block anywhere within sections, rows, and columns to build our layouts. Each module has individual settings that can be adjusted with visual adjustments such as color selections, slider controls, or switches. Examples modules: images, testimonials, videos, text, carousel, and lots more.

Add elements with the Divi builder

While changing your homepage in the ‘customize’ section, you probably noticed there are tons of things you can customize on your website.

Take your time to explore each tab, as this is where you get to control your websites. Here are a few examples of things I like to adjust on my Divi website while I’m setting up a website:

How to change the name of a Divi website

  1. Go to customize > general settings > site identity
  2. Give your site a nice site title
  3. Add a cool tagline
  4. Upload a site icon (optional)

How to change the font of a Divi website

  1. Go to customize > general settings > typography
  2. Change the header font (headlines)
  3. Change the body font (normal text)

How to change the font color of a Divi website

  1. Go to customize > general settings > typography
  2. Scroll down and change the header text color
  3. Change the body text color
  4. Change the body link color (this will be the color for all the links in your text)

How to change the footer of a Divi website

  1. Go to customize > footer
  2. Here you can change the footer colors and your footer text

#6 Ease of Use

Are you able to use Microsoft Word or Google Docs? Great.

Then you can stop reading this Divi Review. You’ll be fine. The best way to describe Divi is intuitive.

Everything is thoughtful and clear. The interface is never overwhelming.

Although I don’t have any proof, I’m sure the youngest Divi user is probably around 8 years old. And the oldest around 80?

I mean, I’m not sure. But it’s just so super easy to use..

Build A Divi Theme Website

#7 Ecommerce

Should you use Divi for ecommerce?

Yes, it has lots of benefits. Let me show you why. 

Divi has a custom Ecommerce toolkit that integrates seamlessly with Woocommerce. Woocommerce is the world’s most popular e-commerce plugin and is great to run an e-commerce website.

A few of Divi’s Ecommerce features:

Sell Your Products

Showcase unlimited items in your store for users to browse and purchase your products online. Selling with WordPress has never looked so good.

Divi Product Selling

Build Product Layouts with Divi’s WooCommerce Modules

Enjoy full control over the design of your product pages with custom WooCommerce Modules that allow you to create and control any individual WooCommerce element anywhere on your website.

Decide what shows up on your product listings, move things around and even mix WooCommerce modules with standard Divi modules to create just about anything. Divi takes WooCommerce to the next level.

Advanced features

#8 Features

Divi has a lot of features. Honestly, I can’t think of a feature I would like to add to the builder.

However, I can imagine you want to know more about what features are included in your Divi license. So here we go.


Let’s be honest, Divi is the best blogging tool out there. It’s great for SEO and has all the features you need to build a successful blog:

  • Text blocks
  • Image blocks
  • Video blocks
  • Email options
  • … and so much more

I’ve built several blogs which have over 1 million annual visitors – all built with Divi.

Contact Form

Enjoy a full-feature contact form builder. Create custom form fields to collect any type of information from your visitors. Hide and display input fields using advanced conditional logic. Style each input individually using a full range of design options.

Photo Galleries

Divi has always been popular with designers and photographers— partly because of their beautiful photo galleries.

  • Gallerie styling
  • Click-through URLs on images
  • Lightboxes

Optin Forms

Build your email marketing lists with Divi’s email opt-in module. Divi comes with an impressive range of email provider support, allowing you to build lists on almost any platform. You can even create custom fields, allowing you to build segmented lists and collect unique information from your subscribers. It also comes with GDPR compliance features.


Divi has some powerful analytics tools, that allow you to see which buttons or which headlines perform better.

Marketing Tools

Divi is great for online marketing wizards. It comes with some powerful tools:

  • Lead generation
  • Built in Split Testing
  • Conversion Insights

#9 Pricing

You can try the demo version of Divi for free. If you decide to purchase the full version of Divi, you’ll have a 30 day money-back guarantee, with no questions asked.

Divi has 2 options:

The annual plan of Divi costs $89

The lifetime plan of Divi costs $249

I’d recommend going with the lifetime pan.

The Divi Pricing is pretty straightforward. You’re always going to get the full package, you just have to decide how long you want to be able to update your website.

Sure, you might pay a little extra now, but in the long run, you’ll save a lot of money down the road.

I did the math for you.

It all comes down to how long you’re planning to use Divi.

You should purchase Divi for the lifetime price if you’re planning to use Divi for 34 months or more. If you use it for 33 months or less it’s better to get the annual license.

And the best thing?

You can use your Divi license for unlimited websites. That’s crazy!

#10 SEO

I’m going to keep this short. Divi is great for SEO.

I’ve been able to rank multiple of my websites to the number one spot in Google for very high competitive keywords. A few of my Divi websites actually get more than 500,000 visitors per year through Google.

Actually, the website you’re looking at is built with Divi. And it’s getting over 20.000 views per month – all with SEO.

Divi SEO Review

#11 Domains & Emails

As many website builders provide a free email, I wanted to cover this in my Divi review as well.

That being said, I can be short. Divi does not offer a free domain or email.

Simply because Divi is a tool that you install on your existing hosting. In fact, Bluehost, the hosting I recommend for your Divi website, does offer you a free domain and email address.

Just scroll back to the ‘How to Install Divi‘ section to sign up for your Bluehost account.

#12 Examples

Here I’ll share my 3 favourite Divi examples. However, if you want to see more, here is a dedicated blog with the best Divi website examples of 2024.

The first example I’d like to share with you is the one I love the most. It’s the website of Divi itself. It has great animations and feels incredibly smooth as you scroll down. Have a look and see what’s possible.

#1 Elegant Themes

The first example I’d like to share with you is the one I love the most. It’s the website of Divi itself. It has great animations and feels incredibly smooth as you scroll down. Have a look and see what’s possible.

Want to see more Divi website examples?

Well, I got what you’re looking for. I created a dedicated page with over 70 Divi website examples to inspire you.


#13 Customer Support

If you care a lot about good customer support, you’re going to like this.

Have a look at the Trust Pilot profile of Divi.

It has over 16,000 reviews and 97% of them are 5 stars. SO yeah. Their support is pretty good.

#14 FAQ

How much does the Divi theme cost?

  • The Divi 1 year license costs $89
  • The Divi lifetime license costs $249
  • However, if you buy Divi via this link, you’ll receive a 10% discount.

How fast is the Divi theme?

The Divi theme is really fast. Loading the Divi builder literally takes less than a second. I’ve built many websites with Divi and never encountered any speed problems. Just make sure you have a good WordPress Hosting and your website will be incredibly fast!

How many websites can you build with the Divi theme?

You can build unlimited websites with the Divi theme. That being said, if you purchase the 1-year license, you won’t be able to update your website after 1 year. The website will still be alive, but it will be exposed to safety risks if you don’t update your website every now and then.

Is Divi a professional website builder?

Yes. I’ve built numerous websites for clients using the Divi theme and the Divi builder. Do you know what’s the best part? My clients loved it! They like how easy the Divi builder is because it enables them to make small adjustments to their website whenever they want. Using Divi for a client is a win-win!

How can I make money if I purchase Divi?

I’ve used Divi to make multiple websites for clients which allowed me to earn a few thousand dollars per website. If you’re able to sell a few websites per month this can generate a great income.

Do I need a separate Divi license for my client?

No. If you’ve bought the Divi theme and the Divi builder you only need one license for you and your clients.

Can I copy my Divi design to a different website?

Yes. Divi allows you to import/export your designs from one website to another. This allows you to work even faster!

Are there any Divi Templates?

Yes. Divi offers 20+ free templates you can use to jumpstart your next website.

Is Divi slow?

The short answer is no. The long answer is – it depends. Divi could potentially be slow, but that most likely has to do with your hosting. 

Can I build a webshop with the Divi theme?

Yes. You can combine Divi with the Woocommerce WordPress plugin to build a webshop.

Is the Divi theme SEO-friendly?

Yes. I’ve been able to rank multiple of my websites to the number one spot in Google for very high competitive keywords. A few of my Divi websites actually get more than 500,000 visitors per year through Google.

Is the Divi theme good for my business website?

Yes. Divi is the perfect theme to build your busines website.

Is there a free Divi theme crack?

The short answer is yes. The long answer is – don’t even think about it. There are a few illegal Divi theme downloads out there. I understand this sounds good, but these illegal downloads come with many virusses. Alongside, without a valid Divi license you won’t be able to update your website, which will expose your website to hackers and many other problems. Use this link to get Divi with a 10% discount, it’s one of the best investments I’ve ever done!

Can I try a free Divi theme demo?

Yes! Click here to try Divi a Divi demo for free.

Is the Divi theme good for ecommerce?

Yes. Divi works great together with the Woocommerce Wordpress plugin. Great for building powerfull websites.

Can I install Google Analytics on the Divi Theme?

Yes. Divi allows you to implement Google Analytics to your website.

Is the Divi Theme Multisite?

Yes. You can build an unlimited number of websites with the Divi theme.

Can I create popups with the Divi theme?

Yes. If you purchase Divi you’ll get a free popup maker called Bloom. It’s great to capture emails of your visitors.

What about the Divi theme speed?

Divi could potentially be slow, but that most likely has to do with your hosting.

All of my Divi websites are loading fast.

Is the Divi theme compatible with Woocommerce?

Yes. Divi works great together with the Woocommerce Wordpress plugin. Great for building powerful websites.

What is the Divi theme?

Divi is a Wordpress theme created by Elegant Themes. It’s used by webdesigners to build great looking websites. If you purchase the Divi theme you’ll also receive the Divi builder which enables you to use their mindblowing drag & drop builder. Building websites was never easier.

Is Divi a good WordPress theme?

Yes. I’ve built over 20 websites with the Divi theme and I absolutely love it. I’ve used many website builders such as Wix, Squarespace, or just HTML/CSS/Javascript, for me Divi stands out the most.

It’s powerful, light-weight and many features.

What do you dislike about Divi theme?

Once you’ve built your website with Divi, it’s almost impossible to change to a different platform.

But does that really matter?


I know multiple developers who customize Divi templates and built great websites in a fraction of the normal time to build a website.”

Concluding on this topic – yes, you’re stuck with Divi. But that’s not a bad thing.

How to get the Divi theme?

You can buy Divi by clicking here with an exclusive 10% discount.

Is it best to purchase Divi for the ‘one time’ price?

My recommendation is to go for the lifetime license. Sure, you might pay a little extra now, but in the long run you’ll save a lot of money down the road.

What is the difference between Divi and Wordpress?

Wordpress is a Content Management System (CMS) which allows you to manage your website.

The Divi theme is a layer which you put on top of your Wordpress website which enables you to create a good looking design.

The Divi builder is a tool which you can use to build your website with a powerful drag & drop builder. The Divi builder has 46 elements you can use for free.