Definitive guide

Statistics on Bounce Rates

Bounce Rate Statistics 2026 – 49 Facts That Will Surprise You

Having a high bounce rate for your website may not necessarily put a big dent in your search engine ranking, but it does reflect a possible need to improve your website’s overall design and navigation to provide a better user experience to online visitors. So here are 13 surprising bounce rate statistics 2023 to help you achieve that:

1. Blogs have the highest bounce rates at a maximum of 90%

According to Texas-based think tank CXL, blogs have the highest bounce rates based on type of website and industry at 70% to 90%. This is fairly high when compared to service websites, which only have a 10% to 30% bounce rate. Content websites, on the other hand, fall second to blog sites for having a bounce rate of 40% to 60%.

2. By industry, grocery websites recorded the highest bounce rate at 52.1% as of June 2023.

Online grocery stores experienced the highest bounce rate at 52.1% as of mid-2023. This is based on a study originally released in December 2020 and updated June 2023 by Contentsquare. It was conducted among 10,000 e-commerce websites. E-commerce websites for home supply and technology ranked second with a 51.4% bounce rate.

While e-commerce websites on energy and cosmetics came in next at 50.5% and 50.1%, respectively. Travel websites, on the other hand, have a 47.3% bounce rate, which is almost 2 notches away from Luxury websites’ 45.8% bounce rate.

The last three industries on the scale for ecommerce websites’ bounce rates are Automotive at 43.7%, Financial services at 43.4%, and Apparel at 42.3%. Thus, e-commerce websites with the lowest bounce rate are those who belong to the Apparel industry. But regardless of industry, the average bounce rate for e-commerce websites is 47%.

3. Bounce rate increases by 123% for every 10 seconds delay in a website’s load time.

Google published in its “10 Years Of Digital Marketing Insights,” which encompassed the period 2012 to 2022, that the probability of bounce rates increased by 123% whenever delays in webpage load time occur within one to 10 seconds.

This is most especially true for websites accessed through a mobile phone and is a tough fact to handle particularly with mobile websites taking an average of 22 seconds to fully load.

4. Mobile websites experienced the highest bounce rate at 51%.

Speaking of mobile, they actually registered the highest average bounce rate according to device at 51%. Online visitors to websites using desktops tend to explore its content more as seen from their bounce rate of 43%.

While tablet users registered a bounce rate of 45%. Regardless of the type of device used to access a website, these numbers show that only half of online visitors at maximum take time to explore a website.

This is highly true if the webpage that led them to the website or social media post on it was the only thing they were interested in. The content of such a lead may not prove to be worthwhile of lingering on the website to check out its other contents, or it was just poorly written to begin with.

5. YouTube has the lowest bounce rate among the Top 20 Most Visited Websites In The World at 34.29% as of July 2023

Semrush released a listing of the Top 20 Most Visited Websites In The World as of July 2023, showing that #2 placeholder YouTube also had the lowest bounce rate at 34.29%. YouTube had 83,049,974,020 visits for the period as compared to Google’s 95,544,799,504, which got the #1 spot.

Google’s bounce rate, however, is at 43.44%. Yahoo Japan, which had 2,294,921,416 visits for the period, came in next to YouTube for having a bounce rate of 34.59%.

6. Tsyndicate, Twitter, and Weather are the top three websites with the highest bounce rates for July 2023, averaging 79.18%.

Based on Semrush data on the Most Visited Websites In The World, Tsyndicate registered the highest bounce rate for July 2023 at 94.79%. Twitter is ranked #4 for the Most Visited Websites in the World but ranks #2 in terms of high bounce rate at 71.46%.

Twitter had 7,846,744,000 visits for the period. While Weather.com, which ranked #16 for the Most Visited Website In The World since it had 2,768,324,124 visits, comes next to Twitter with its 71.28% bounce rate.

7. As of February 2023, the maximum average bounce rate is 55%.

Forbes Advisor reported that a good percentage of online users do not engage with a website since the average bounce rate runs from 41% to 55%. This data was based on information provided by Search Engine Journal for the month of February 2023.

8. A 50% bounce rate is ideal for websites.

SiegeMedia released the result of their analysis of more than 1 billion sessions from 110 clients that used Google Analytics last March 2023. They found that a 50% bounce rate is ideal for websites regardless of the type of content but dependent on the industry. But when it comes to blogs, having a bounce rate of 70% or an average bounce rate of 80% is still considered good and nothing to worry about.

9. In March 2023, the lowest average bounce rate by industry belonged to Real Estate at 40.78%.

As per SiegeMedia’s March 29, 2023 data, the Real Estate industry registered the lowest average bounce rate at 40.78% compared to seven other industries. This data was based on an analysis of 1.3 billion sessions of 42 websites using Google Analytics. Next to the Real Estate Industry, the Insurance Industry registered a 45.96% average bounce rate and the E-Commerce Industry at 54.54%.

10. In March 2023, the Travel Industry registered the highest average bounce rate at 82.58%.

The Travel Industry ranked on the extreme end of the Real Estate Industry with its 82.58% average bounce rate. While the B2B and Lifestyle Industries ranked second (65.17%) and third (64,26%), respectively.

The Business and Finance Industry, on the other hand, ranked fourth among those with the highest average bounce rate at 63.51%. The 5th spot went to the Healthcare Industry, which registered an average bounce rate of 59.50%.

11. Apple.com ranked #1 in its industry for having a June 2023 bounce rate of 55.2%.

Statista said Apple.com topped the charts last June 2023 among selected worldwide electronic websites. The renowned top competitor of Microsoft registered a bounce rate of almost 55.2%, surpassing that of Samsung.com’s 52.7% for the said period.

Meanwhile, Sony.Com ranked the lowest for its 40.2% bounce rate. The Consumer Electronics Industry is regarded as having the lowest abandonment rates for online shopping carts in 2022.

12. An excellent average bounce rate for lead generation websites is 42.5%.

CustomMediaLabs, a two-decade “digital transformation” agency with branches in Greece and Pennsylvania, USA, identified several benchmark bounce rates based on the type of websites.

The veteran agency said that a good benchmark for lead generation websites is between 30% to 55%, averaging 42.5%. In its list, landing pages have an ideal bounce rate benchmark of 60% to 90%. This range is the same for news and events websites, blogs, portals, and online dictionaries.

13. Mobile websites experience 16% higher bounce rates than desktops.

As per CustomMediaLabs, mobile users tend to access only one page from a website regardless of the type of website being browsed. This is why mobile websites experience 16% higher bounce rates than their desktop counterparts, which are often at an average of 42%. Meanwhile, websites accessed from tablets also exhibit higher bounce rates of 12% than desktops.

14. Apple.com recorded the highest bounce rate globally among consumer electronics retailers last April 2024, leading at 1.3%.

Data from Statista show that Apple.com had a bounce Rate of 55.3% last April 2024. This was 1.3% higher than Samsung.com’s 54.0% and 30.91% higher than Huawei.com’s for the said period. Accordingly, Huawei.com’s bounce rate was the lowest in the world for that month.

15. Sainsburys.co.uk recorded the highest bounce rate among online supermarkets in the United Kingdom last March 2024 at 42.8%.

Sainsbury’s is the United Kingdom’s leading and centuries-old chain of supermarkets, convenience stores, and banks renowned for providing affordable, high quality food. Their online supermarket, Sainsburys.co.uk, recorded the highest bounce rate for retailers in the United Kingdom last March 2024.

Sainsburys.co.uk’s bounce rate was 0.72% higher than Ocado’s and 1.50% higher than Asda’s for the period. Accordingly, Sainsburys.co.uk had a bounce rate of 42.8%; Ocado 42.08%; and Asda 41.5%.

16. Websites belonging to the health sector had the highest bounce rate on mobile, based on industry, at 60%.

According to the industry, websites from the Health Sector recorded the highest bounce rate in March 2024 at 60%. Websites from the Finance Sector, on the other hand, were at the extreme end with a bounce rate of only 35% for mobile.

17. Websites from the Home & Garden Industry recorded the highest bounce rate on desktop at 49% last March 2024.

In terms of desktop users, websites from the Home & Garden Industry recorded a 31% higher bounce rate to that of the Finance Industry last March 2024.

The desktop bounce rate for Home & Garden websites was at 49% and for Finance websites was at 18% during the period. These data show the ever increasing challenge of online marketers to keep website visitors interested in its content.

18. An 18.23% average decline in bounce rate was recorded in the Q1 of 2024 for the E-commerce Industry.

The E-commerce Industry showed an 18.23% average decline in bounce rate for the 1st Quarter of 2024 compared to the 1st Quarter of 2023. The average bounce rate for the E-commerce Industry was at 55.095% for the 1st Quarter of 2023 and dropped to 36.87% for the 1st Quarter of 2024.

Month on month, April 2024 recorded a bounce rate of 36.48% for E-commerce websites. This is 19.60% lower for the same month in the previous year, which was at 56.08%. These show signs that people are more engaged with E-commerce websites than with those from other industries.

19. The month of February recorded the highest bounce rate for E-commerce websites during Q1 of 2024.

E-commerce websites experienced fluctuating bounce rates in the 1st Quarter of 2024, reaching a peak of 39% in February. Bounce Rates for E-commerce websites were at 35% in January, 37% in March, and 36.48% in April.

Despite the slight deviations, the bounce rate for E-commerce websites was doing far better a year before. The bounce rate for E-commerce websites in January 2023 was at 54.8% before it increased to 55.0% in February 2023 and declined to 54.5% in March 2023. Bounce rates for E-commerce were highest for Q1 2023 in April, with 56.08%

20. UberEats beats DoorDash in the lowest bounce rate in the US in February 2025 by 4.4%.

Statista reported that UberEats had the lowest bounce rate among food delivery websites in the United States in February 2025 at 29.6%. This is 4.4% lower than the bounce rate recorded for DoorDash’s website for the period, which was 34%.

21. The bounce rate of Uber Eats’ website is lower than that of DoorDash for the 1Q 2025.

Data from Semrush shows that Uber Eats maintained a low bounce rate for the first quarter of 2025 at 50.32%. The website of Uber Eats recorded 16.15 million visits in March 2025 alone, attaining the #2 rank among restaurants in the world. Globally, Uber Eats is 966th among all websites and enjoys a domain authority score of 90.

On the other hand, DoorDash has a bounce rate of 53.73%. The DoorDash website recorded 76.49 million visits from March 1-31, 2025, making it the #1 worldwide. However, it is 791st globally among all websites with a domain authority score lower than Uber Eats ‘ of 87.

22. Among the Top 3 fast-food chains in the United States, McDonald’s had the highest bounce rate for March 2025 at 60.47%.

McDonald’s, the number 1 fast food chain in the United States, falls below in website performance with a bounce rate of 60.47% compared to its top competitors, Starbucks and Chick-Fil-A. Ironically, Chick-Fil-A had the lowest bounce rate among the three at only 35.93%. Starbucks had a 56.48% bounce rate for the period.

23. There was a 6.1% decline in conversions due to an increase in bounce rates globally in 2024.

Content Square highlighted that one of the trends of 2024 for website traffic involved the inverse effect bounce rates have on conversion rates. As bounce rates increased globally, a decline in conversion rates was seen at 6.1%.

Other trends seen in 2024 were an increase in cost per visit by 9% and an increase in returning traffic by 1.9%, resulting in websites experiencing higher retention and more engagement.

24. The ideal bounce rate for websites in 2025 is 40% or lower.

SEO experts say that the ideal bounce rate for websites is 40% and below. The lower the better since bounce rates reflect how the website is and visitor satisfaction. Per industry, bounce rates differ. A bounce rate of 49.47% is still ideal for professional and consulting services.

The same goes for educational websites with a bounce rate of 42.4% and SaaS websites with a bounce rate of 48.24%. On the other hand, an ideal bounce rate for websites in the apparel and footwear industry is 27.92%.

Websites in the health and wellness industry should aim to have a bounce rate of only 38.65% or lower.

25. The average baseline bounce rate for News & Media websites in 2026 is 65.1%.

Data researched by DigitalApplied shows that the average baseline bounce rate per industry varies. Websites that belong to the News & Media industry are said to have the biggest average bounce rate (65.1%) since visitors often come to read one article before they leave.

The Government & Public Sector, on the other hand, has the second-highest average bounce rate per industry in 2026 at 62.1%. While the Nonprofit Industry comes in third with an average bounce rate of 57.6%

26. Websites that belong to the Ecommerce industry have an average baseline bounce rate of 41.7%.

Companies engaged in ecommerce should target an average baseline bounce rate of 41.7% in 2026 to compete. Accordingly, ecommerce websites should have a 32.4% bounce rate to rank within the Top 25 listings of Google’s search engine results page.

But for Google Analytics 4 (GA4) engagement, ecommerce websites should have a bounce rate of 58.3%. The key to playing efficiently online is a matter of priorities. Best to set lower bounce rates for higher customer engagement.

27. The average bounce rate on desktop for a load time of under one (1) second is 30.8% in 2026.

Bounce rates also differ according to the device used to access a website, but both are greatly affected by load time. The longer the load time, the higher the bounce rate, which is bad for a website.

A load time of under one (1) second on a desktop results in a 30.8% bounce rate on average. On a mobile device, the bounce rate is higher at 33.6% for the same load time. Load times of more than 10 seconds result in an average bounce rate of 67.2% on desktop and 74.1% on mobile.

28. A website that complies with the standard load time of two (2) to two and a half (2.5) seconds is estimated to have a bounce rate of 38.5% on average.

The average bounce rate for a website with a load time of 2-2.5 seconds that was accessed using a desktop computer is 38.5%. The bounce rate rises to 43.2% when accessed using a mobile device.

For websites with a load time of one (1) to two (2) seconds, the average bounce rate on a desktop computer is 34.9%. This increases by 3.8% on a mobile phone, totaling 38.7%.

29. Branded queries are said to have the lowest bounce rate at 32.4% in 2026.

Bounce rates also differ by intent of queries, which are either pre-qualified, commercial investigation, or informational. Branded queries are referred by SERP to a website on a particular brand, which eventually results in a bounce since the information has been attained.

The bounce rate for this is 32.4% and becomes smaller at 28.3% when it directly happens on the product page of a website.

On the other hand, commercial investigation or queries that involve the “best”, “vs”, “versus”, or “review” result in a bounce rate of 41.3%. While the bounce rate for informational queries or those that result from long-tail research traffic is 49.7%.

30. Tablet bounce rate comprise 4% of all sessions online in 2026.

Studies show that, according to device, tablets have a bounce rate of 44.6%, which comprise 4% of all sessions online in 2026. Desktop bounce rate is found to be 39.7%, which comprise 31% of all sessions. Mobile bounce rate is recorded at 51.8% and comprise 65% of all sessions.

31. In 2026, B2B SaaS had a higher bounce rate on mobile at 55.7%.

Websites of companies engaged in business-to-business software as a service (B2B SaaS) have a higher bounce rate on mobile (55.7%) than on desktop (42.8%).

B2B SaaS websites have a lower bounce rate than those engaged in financial services, which recorded a bounce rate of 57.3% on mobile and 44.1% on desktop.

32. By device, websites belonging to the Ecommerce industry have a bounce rate of 46.2% on mobile.

Ecommerce websites have a lower bounce rate on desktop at 35.4% as against 46.2% on mobile. It has the lowest bounce rate by industry according to device, both for desktop and mobile.

Interestingly, the Travel Industry has a higher bounce rate than the ecommerce industry in 2026. It is 52.1% on mobile and 41.4% on desktop.

33. The Healthcare industry has a lower bounce rate on mobile than the News & Media industry at 7.9%.

The Healthcare industry has a 62.5% bounce rate on mobile and a 48.7% bounce rate on desktop. This is significantly lower than the bounce rate of the News & Media industry, which is 70.4% on mobile and 57.2% on desktop.

On the other hand, the Education industry has a lower bounce rate than the Healthcare industry. It is 59.8% on mobile and 47.3% on desktop.

The industry has an average baseline bounce rate of 53.7%. Experts recommend maintaining a bounce rate of 42.8% to reach SERP’s Top 25 listing and a 46.3% bounce rate for GA4 engagement.

34. Converting to Next.js from React can reduce bounce rates by 46%.

QuintoAndar is a 40,000-page condominium content hub. In 2021, they decided to migrate to Next.js from React to improve their website’s performance.

The migration resulted in a 46% decrease in bounce rate, a 5% increase in conversion during the validation phase, and an 87% increase in pages per session.

The company also had to optimize JavaScript resources, optimize image resources, decrease layout shift, and progressively roll out these changes in the website over a span of time.

35. Offering a dark theme to visitors using a desktop device can reduce the bounce rate by 60%.

Brazil-based Terra conducted a research in 2021 to see visitor behavior on their website according to device and dark theme preference. The result showed that visitors using a desktop preferred a dark theme over those who use a mobile device.

The media company, which had 75 million subscribers at that time, decided to configure its website to automatically offer visitors a dark theme as a viewing option. The small effort paved the way to big results: a 60% decrease in bounce rate and 170% more pages accessed per visitor session. Awesome!

In addition, mobile users who chose the dark theme showed a 20% increase in engagement. This translates to visitors staying longer on the website from 2.47 pages per session to 5.24 pages.

36. Decreasing a website’s LCP will decrease its bounce rate by as little as 14%.

France-based Renault has five websites in Europe that experience high bounce rates. The said websites have visitors from more than 130 countries in the world. The multinational automobile manufacturer decided to optimize its websites’ Largest Contentful Paint (LCP) from December 2020 to March 2021.

The result of their optimization surprisingly showed the direct correlation of LCP with bounce rates. A decline in LCP by one (1) second led to a 14% point decline in bounce rate.

Visitors to the five websites that experienced less than 2.5 seconds of LCP were found to have a better average bounce rate of 22% points. Plus, they also experienced an increase in conversions by 13%.

Why are they directly related? LCP pertains to the amount of time it takes for the largest-sized image, video, or block of text on a website to be processed by a computer and shown on the screen. The faster the LCP, the better the user experience, and the lesser bounce rate.

37. Improving a website’s LCP, CLS, and CrUX can lead to a decrease in bounce rate by at least 43%.

The Economic Times’ website was rated “poor” for its Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS), which affected their visitors’ overall user experience. Besides LCP, CLS also affects a visitor’s reading or viewing experience on a website.

Improving LCP and CLS from October 2020 to July 2021 was then the initial undertaking of the India-based newspaper that’s renowned worldwide.

The optimization improved LCP from 4.5 seconds to 2.5 seconds or by 80%, and CLS improved from 0.25 to 0.09 points, or by 250%. This led to an improvement of the website’s Chrome User Experience (CrUX) and also decreased the bounce rate by 43%.

38. Reducing CLS decreases bounce rate by at least an average of 11.5%.

There are several companies that, after fixing their website’s Cumulative Layout Shift (CLS) issues, decreased their bounce rate and improved pageviews or read time.

Take the case of Yahoo! Japan, which experienced a 98% decrease in “poor” pages and a 15% increase in pageviews per session after improving its CLS. Then there’s Ameba Manga, whose comic reading time increased by 200% to 300% after their CLS score improved by 1,000%.

On the other hand, improving CLS by 1,000% helped China-based AliExpress decrease its website’s bounce rate by 15%. The 77% decline in CLS for GEDI’s website led to a decrease in bounce rates by 8%.

39. Enhancing the CWV metrics of a website reduces bounce rates by at least 2.6%.

A website has three Core Web Vitals (CWV) metrics: LCP, CLS, and Interaction to Next Paint (INP), as per Web.dev. Case studies of companies that enhance their CWV have harvested great results in user experience, clickthrough rates, and organic traffic, which are all tied to bounce rates.

For one, Flipkart uplifted its website’s CWV and experienced a decrease in bounce rate by 2.6%. Then there’s Agrofy Market, which optimized its website’s LCP by 70%, resulting in a 76% decrease in bounce rate. Another example is NDTV, which optimized its LCP by 50%, achieving a better bounce rate by 50%.

40. The cross-industry median for bounce rates in 2026 is 47.4%.

Research shows that Google Analytics 4 (GA4) reads a website session that has less than 10 seconds with no conversion events and no secondary pageviews as a bounce.

Accordingly, since 50% of all websites experience sessions matching GA4’s definition of a bounce, the bounce rate for all industries is pegged at 47.4%. But experts suggest that having a bounce rate of 36.1% for a website, regardless of industry, is a sure win in GA4.

Bounce Rate Statistics_The Economic Times

41. Page load speeds of more than six (6) seconds have a bounce rate of 67.2% in 2026.

Speed matters most in defining the success of a website’s performance offhand. The faster a page loads, the higher a website’s user experience, since Netizens have become more demanding. As such, page load speeds must be under three (3) seconds so that bounce rates will not increase by 38%.

This is why a webpage will less than one (1) second is foreseen to have a bounce rate of 30.8% in 2026. While webpages with three (3) to six (6) seconds experience a bounce rate of 49.3%. On the other hand, 67.2% is the bounce rate of webpages that take more than six (6) seconds to load.

42. The average bounce rate for the Real Estate industry increased by 12.06% over the last two years.

Based on data from Semrush, the Real Estate industry had an average bounce rate of 42.14% in 2024. This increased by 12.06% in 2026 to 54.2%.

However, to be included in the Top 25 of SERPs, a website belonging to the Real Estate industry must have a bounce rate of only 43.5%. While GA4 engagement pegs a healthy bounce rate for the industry at 45.8%.

43. The average bounce rate for the Automotive industry increased by 4.7% over the last two years.

The Automotive Industry had an average bounce rate of 40.1% in 2024 and increased by 4.7%, totaling 44.8%. GA4 engagement pegs a healthy bounce rate for the industry at 55.2%. To be listed within the Top 25, websites belonging to the industry must have a bounce rate of only 35.6%.

44. Companies should target a bounce rate of less than 3% for cold emails in 2026.

LeadHaste points out that cold emails must not exceed a bounce rate of 3% to succeed in 2026. Accordingly, having a bounce rate of 10% reflects a poor reputation on the part of the sender. This is why bounce rates of more than 5% are risky not only for a company but also for its website.

45. There are eight (8) common UX mistakes that push bounce rates up.

As per Medium, the eight (8) common user experience (UX) mistakes that push bounce rates to increase are slow loading pages, inferior mobile-first design, mediocre navigation, non-compliance to accessibility standards, annoying pop-up windows, irrelevant content, shoddy visual hierarchy, and scarce trust signals.

It is interesting to note that there are an average of 1.5 million websites with inferior mobile-first design. This means there are 1.4 million to 1.6 million websites with a high bounce rate, which is at 60% as per SEO Sherpa. In terms of page loading speeds, Google highlights that roughly 80% of mobile websites 65% of desktop websites have high LCP, resulting to high bounce rates across devices.

46. There are seven (7) personalization tactics that Ecommerce websites can use to decrease bounce rates in 2026.

According to Tatvic, Ecommerce websites can experience higher conversion rates and sales by doing one (1) thing. That is to personalize the online shopping experience for each website visitor.

But how do you do that?! Amazon is the premier Ecommerce benchmark to follow and from which seven (7) personalization tactics can be copied.

The global digital analytics consultant and market technologist Tatvic recommends E-commerce startups to: customize the Homepage’s content based on the visitor’s algorithms, suggest products based on online browsing and search history, use AI for a faster and smarter product search, and refine messaging and content to suit the visitor’s profile.

The other personalization tactics are segmenting visitors based on buying decisions, enabling smart triggers and exit-intent deals suitable for the visitor, and providing live technical and chat support.

47. Websites of non-profits have an average bounce rate of 65% in 2026.

Based on data from Nonprofit Tech For Good, the average bounce rate of websites belonging to the Nonprofit industry is 65%. That falls within the range of 60% to 70% for bounce rate, though they recommend one that’s lower than 40%.

DigitalApplied, on the other hand, reported that the average bounce rate for websites in the Nonprofit industry is 57.6%, a difference of 7.4%.

A bounce rate of 45.4% for websites in the said industry entails being a part of the Top 25. GA4 engagement, they said, finds a healthy bounce rate of 42.4% for Nonprofits.

48. 65% is the bounce rate experienced by websites from visitors clicking display ads.

Study shows that the bounce rate of display ad visitors is higher by 26.4% than that of visitors coming from paid searches. Display ad visitors have a bounce rate of at least 65% since they came with no intent on a website.

Paid search visitors have a smaller bounce rate of 38.6% since they have a particular intent in mind. Thus, experts say, channels have an effect on the percentage of bounce rate recorded by a website for a particular period.

49. Websites with more than 1M visits have a smaller bounce rate, which is 42.8%.

Research shows that the amount of traffic to a website also affects the level of its bounce rate. Enterprise-level websites, or those with 1M and above monthly visits, only have a 42.8% bounce rate regardless of industry.

Whereas Micro websites, or those with less than 1K monthly visits, have a higher bounce rate at 58.4% across industries.

Websites with more than 1K but less than 10K monthly visits have a bounce rate of 53.2% in 2026. Small to Mid-size Businesses (SMB) level websites have a monthly visit of more than 10K but less than 100K. They have a bounce rate of 48.9%.

Finally, websites with more than 100K but less than 1M monthly visits or Mid-markets have a bounce rate of 45.6% in 2026.

Sources used:

FAQs

1. Is it really important to measure bounce rates?

Yes, it is. Bounce rates reflect the behavior of your website’s visitors from whichever source led them to your website. The lower the bounce rate and the more interaction a visitor to your website makes, the better website performance, and the bigger possibility of conversions.

2. What factors cause a website to have a 100% bounce rate?

Many factors cause a website to have a 100% bounce rate. First off is the time it takes for the website to load. The slower the loading time is the higher will the bounce rate be. The other reasons are misleading descriptions (often clickbait), poor quality of content, broken links or Error 404, no click-to-action visuals or messaging, and non-mobile friendly. Other factors include having a bad link from another website and having a bad form.