Best WordPress Websites of 2023 | 38 Examples + Templates

1. Mighty App

https://www.mightyapp.com/

This website is a magnificent rainbow of hues. The moving image on the home page is the main attraction. Simply move your cursor over the image to observe the magic. Mighty is a browser that saves you time and increases your productivity by loading pages more quickly, finding documents quickly, and maintaining speed even with hundreds of open tabs.

Things we love about this web design

• Incredible colors
• Awesome animations
• Excellent logo

2. Customer.io 

https://customer.io/

Customer.io provides a simple aesthetic with purple undertones. The main picture is intriguing because it appears to have been hand drawn. The website appears to be quite tasteful and organized overall. Check out this automated messaging platform for tech-savvy marketers who want more freedom and control when creating and distributing data-driven emails, push alerts, in-app messages, and SMS.

Things we love about this web design

• Lots of white spaces
• Pops of color
• Great graphic style

3. Fortmatic

https://fortmatic.com/

Although Fortmatic advocates for simplicity, the design is quite gorgeous! The vivid hues stand out against the lovely black-and-white backdrop. The information is clearly structured, and the graphics are animated. What a cool thing! The layout is trendy and uses simple yet attractive animation. To find out more about the top blockchain businesses, click the link.

Things we love about this web design

• Amazing choice of colors
• Great composition
• Less is more

4. Elegant Themes

URL: https://elegantthemes.com/

Elegant Themes is a startup that helps other startups build great websites. Elegant Themes’ website has super nice moving animations on the homepage that includes a console of their product’s features. Clicking on a feature would seamlessly play a video that has been incorporated into the page’s design. Neat! They sure did a great job at showing their product’s capabilities.

Their own homepage looks stunning.

Things we love about this web design

• Playful design
• Clear call to actions
• Great user experience

5. Academy Of Self Defense

URL: https://academyselfdefense.com/

The Academy of Self Defense is a great website to visit when you want to learn all about protecting yourself from danger. Their website has an inviting color scheme which makes it look attractive and friendly to the eyes of the visitors. I also like that they showed photos of how exciting the training can be. Job well done!

Things we love about this web design

• Amazing colors that make the brand stand out

• The website feels ‘3D’
• Nice scrolling animations. Very cool!

6. Donut

URL: https://www.donut.app/

Donut is a wonderful illustration of simple web design. Their website has a minimal amount of text yet a simple but effective layout. Before you even read it, the main call to action button on their website compels you to click. Get to know this app and bid idle money farewell!

Things we love about this web design

• Clean web design

• Clear headline
• Awesome button design

7. Beautiful Press

https://beautifulpress.net/

Bringing up creation! A fantastic place to find inspiration for WordPress website displaying is BeautifulPress. They are constantly looking for great WordPress websites to highlight. Design-wise, the website looks visually pleasing with the simple elements which make the design look neat and stunning. The color palette is very easy on the eyes and has a cool tone. Wow!

What we love about this web design

• Great navigation
• Lots of website inspiration
• Nice color scheme

8. Frill

https://frill.co/

Frill stands out from the crowd of websites thanks to pink gradients and a plain dynamic background. Using a pink color scheme causes some web designers anxiety. They might think it’s more feminine and only appropriate for specific items and target markets. Pink, however, can fulfill your requirements for site design. To see what I’m referring to, click the link.

Things we love about this web design

• Minimalistic theme
• More visuals
• Bauhaus inspired design

9. Easytrax

URL https://easytrax.com/

Easytrax is a GPS Tracking Service Provider dominating Bangladesh because of its excellent product features and customer reviews. Their website’s design has an “easy and breezy” appearance thanks to the forms and the pale color scheme. Every aspect of web design is just simple to look at despite the load of serious information it contains! Well done!

What we love about this web design

• Nice illustrations

• Very clean web design
• Nice border radiuses which display cool shapes

10. Store Maven

URL: https://www.storemaven.com/

One of these websites, Store Maven, basically screams, “We know what we’re doing.” With the help of clever animations and a strong color palette, they can exude professionalism. They can utilize it to capture interest, convey meaning, arouse desire, increase conversions, or even win over a consumer. Check out Store Maven to see how they accomplished such a great job!

What we love about this web design

• Great luxurious color scheme

• Great call to action button
• Nice animations which make the website feel ‘alive’

11. Wiiqare

URL: https://wiiqare.com/

Wiiqare’s a newcomer in the digital wallet industry designed to help with health-related expenses. The gradient colors, generous white spaces, and colorful vector graphics make their website easy. I also liked how they communicated the ease of using their app with how the website was designed and the text written such that it has a fresh, fun vibe.

What we love about this web design

• Conversion-focused web design

• Nice color gradient
• Nice scrolling animations

12. Betterworth

URL: https://betterworth.com/

Betterworth’s homepage is super clean and pushes all the eyeballs to that slick ‘get started’ button. Great job! Beyond the attractive call-to-action messaging, this website smoothly guides visitors to what their product does just like how a butterfly—their icon—does as it glides lightly from one object to another. Its content is easy to understand and navigate. Good branding here!

What we love about this web design

• Conversion-focused web design

• Very clean web design
• Great copywriting

13. Obama Foundation 

URL: https://www.obama.org/

The Obama Foundation’s a non-profit organization dedicated to the many people-empowering programs of former US President Barrack Obama. The design is well in keeping with its identity using the classic colors of black and white for elegance, seriousness, and power. It uses large fonts for paragraphs that are not only attractive but blend well with the persona of the organization.

What we love about this web design

• Informative website

• Clean and organized
• Nice scrolling objects

14. Bluehost

URL: https://bluehost.com/

Bluehost is a web hosting company for e-commerce stores and websites created with WordPress. They structure their website with conversions in mind with its upfront copyrighting on current promotions supported with compelling call-to-action messages. Overall, the website has an upbeat layout, appealing visuals, social backing, and a cool color scheme. This website definitely deserves a spot on this list.

What we love about this web design

• High focus on conversion

• Smooth and subtle animations as you scroll down the page
• Clean design with a modern color scheme

15. WPX

URL: https://wpxhosting.com

They globally acclaimed WPX as the best web hosting for all speed-test categories. Their website is warm and chirpy with its unique color scheme of purple, yellow, and white. As friendly as the cartoon animations they’ve integrated into their design yet exude professional business to relate with—something the many social proofs displayed on the website do guarantee.

What we love about this web design

• Fun animations
• Very clear call to action
• Lots of social proof

16. Utrust

URL: https://utrust.com/

Utrust is very straightforward in what it does. These visitors get to easily understand through their website’s animated video that shows how their product works. I adore how their website is so clean and understated—something that’s tougher than it seems. Adopting minimalism in website design is very beneficial! Well done!

What we love about this web design

• Nice color scheme

• Great explanation of product benefits
• Nice animations

17. Firescript

https://firescript.ca/

This classy and cool-looking website gives me the chills! The blueish background, the mountain, and the animated cloud are well accomplished. But this is just the cherry on top of it. The website is compact yet straightforward in its content without sacrificing good design elements. The time has come to rebuild and revamp. Love it!

Things we love about this web design

• Simple but stylish
• Call to action above the fold
• Great social proof

18. Kristen Lee Calligraphy

https://www.kristenleecalligraphy.com/

Kristen Lee has an innovative design for her website. While being incredibly modest and succinct, a lot of planning and work went into this website. Here, no word is used excessively. The website’s writing style contributes to its very attractive typography. I adore the website’s tidy and clear design. Do look at this!

Things we love about this web design

• White and muted colors fit so well here
• Use of calligraphy on a calligraphy website is a must!
• Very attractive images

19. Cutiepies Pizza

URL: https://www.cutiepiespizza.com/

I adore their motto, and the juicy pictures used. Speaking of juicy, you better be ready when you visit Cutiepies Pizza’s website. Amazing pictures and tempting call-to-action buttons are all over the website. The photos are super zoomed and you get to see the pie crust’s texture and even taste it in your mouth. Amazing work!

What we love about this web design

• Bold background image
• Nice color scheme
• Clear call-to-action buttons above the fold

20. Rialto

URL: https://rialto-wismar.de/

Germany is the home of the website Rialto Wismar. Their in-house culinary team is continuously coming up with exciting new concepts and products that they think you’ll enjoy. I adore how they combine large, powerful imagery with delicate lettering. The website features several entertaining scrolling animations that give it a lively feel. Really motivating!

What we love about this web design

• Amazing images
• Clean web design
• Nice scrolling animations

21. Tio Luchin

URL: http://www.tioluchin.com/

Tio Luchin is a renowned restaurant in Peru. The homepage opens with a slider of full-page closeup photos of delectable dishes, which will surely hook any visitor of the website to stay. The website also has a superb design made more eye-catching by the photos of Tio Luchin and other chefs cooking great food in blazing fire. I love it!

What we love about this web design

• Unique styling
• Playful web design
• Classy branding, with a clear call to action

22. Ceremony Coffee Roasters

URL: https://ceremonycoffee.com/

A look at Ceremony Coffee Roasters’ websites makes one want to grab a cup of fresh brew! The photos used in it are just nice and clear. What’s intriguing in the homepage is a Taste by Color section that on hover changes the mouse pointer into a drab of colors that spray onto the page. Check it out! It’s cool!

What you can learn from this restaurant website example

• Elegant style
• Classic design
• Beautiful photos

23. Heat

URL: https://heathbg.se/

Heat’s website offers a background video on the homepage. The video also gives website visitors a good idea that it’s a great place for dining. The website uses the colors of fire from white to red and black with tinges of yellow in between. I love how the color scheme and shapes were used throughout this website. Definitely inspiring!

What we love about this web design

• Dark and powerful design
• Great pictures
• Lots of white space

24. Amali

URL: https://www.amalinyc.com/

Amali is a restaurant serving Mediterranean cuisine in New York. Their website has a very modern design. The layout is clean and simple with generous white areas that highlight huge photos of their delicious food and gorgeous facilities. While the Middle Eastern-looking typography combined with powerful background images makes this website fresh and funky! Great job!

What we love about this web design

• Beautiful background image
• Clear call to action
• Great navigation throughout the website

25. Codeless Fitness Coach

URL: https://mycodelesswebsite.com/coach-website-example-template/

This is the first coach website example made by our team. I absolutely love the scrolling animations and the clean web design. I also love how various colors we integrated into the design along with photos to highlight content without compromising a professional overall feel to it. If you need a website design template for anything fitness, use this one!

What we love about this web design

• Awesome scrolling objects
• Very clean design
• Great images

26. Amazonia

URL: https://amazoniafont.com/

Amazonia is a designer of various fonts inspired by the diverse wildlife of the Amazon Jungle. What I love about their website is the concept of presenting the fonts, which are way out of the ordinary. An alphabetical compass-looking navigator can view each font at the bottom of the page. It’s just fun to discover!

What we love about this web design

• Beautiful illustrations
• Great product catalog concept
• Brilliant web design

27. Angel of Sweden

URL: http://angelofsweden.com/

Because it mixes fantastic photographs with attractive shapes, this coaching website sample has a lot of impact. You should absolutely consider the homepage testimonials area while creating your own tutoring website! Testimonials on websites improve credibility. When someone visits your website, testimonials clarify you are a genuine person who follows through on your promises. Always remember that!

What we love about this web design

• Incredible images
• Powerful shapes
• Classy color scheme

28. Awesome Motive

URL: https://awesomemotive.com/

Awesome Motive is truly an awesome company. They help business startups grow and contend with big corporations through their software and resource materials. Their website is similarly impressive with its clean layout, light color scheme, and cute yet professionally made vector graphics. Plus, they have lots of information that’s presented in a modern, easy-to-read layout. Cool!

What we love about this web design

• Incredible images
• Clear call to action above the fold
• Classy color scheme

29. Maria Charles

URL: https://mariacharles.co.uk/

Maria Charles is expert hair and beauty salon in Sussex, England. It comes as no surprise that their website is incredibly motivating. The vivid pictures, beautiful fonts, and compelling copywriting balanced by ample white areas give the website a refined look. Add to that their engaging tagline just packs the personal touch to the website. Well done!

What we love about this web design

• Amazing full-screen background image
• Nice menu structure
• Great images

30. The Salon On The Boulevard

URL: https://www.the-salon.com.au/

The Salon On The Boulevard is a chic place to unwind and pamper oneself. The salon is compact yet ambient and orderly. It’s a straightforward service that ensures customers will leave fabulous and beautiful. Their website is similarly simple yet beautiful, informative, and functional. I love how they used muted colors to highlight the photos of their clients and facilities.

What we love about this web design

• Nice personal images
• Great menu overview
• Clear site structure

31. Lab Salon + Brow Studio

URL: https://labsalonandbrowstudio.com/

Besides its name, Lab Salon + Brow Studio is one-of-a-kind. Their website, in fact, is a great one to study! They clearly hired a professional designer to have an excellent outcome. The typography matches perfectly with the chosen color scheme of pinkish grays and whites. The images used throughout this website make everything feel very professional, too.

What we love about this web design

• Incredible images
• Clear copywriting
• Clean call-to-action buttons

32. Craft Skin Co

URL: https://craftskinco.com/

Craft Skin Co has probably the simplest beauty website I have ever seen. No frills and splashy design. Just straightforward content, muted colors of smokey blues and grays, and light illustrations. I love how light and breezy this website feels. Yet it subliminally conveys what this company’s products are all about: natural and ethically sourced, home-use, anti-aging skincare. Wow!

What we love about this web design

• Very clean design
• Nice color scheme
• Great subtle typography

33. Mina Dair

URL: https://www.minadair.com/

Mina Dair is a renowned celebrity in London for her artistic and versatile makeup services suitable for glamorous photography or weddings. Her website displays her expertise through models that don her creative masterpiece on their beautiful faces. Also, the copywriting throughout this website is very strong. They know how to convert visitors into customers. This is how you do it!

What we love about this web design

• Incredible images
• Clean design
• Nice and powerful color scheme

34. Beauty Room

URL: https://beautyroom.ca/

Beauty Room prides itself as the only go-to place in Toronto for beauty, self-care, and spa services. Their minimalist-designed shop extends its ambiance in its website, which has lots of white spaces, muted color scheme, and minimal copywriting. They also have well-organized content that makes for a pleasant online experience. Job well done!

What we love about this web design

• Nice color scheme
• Clean design
• Unique web design style

35. Khaila Nicole

URL: https://khailanicolemakeup.com/

Khaila Nicole is a freelance makeup artist of 16 years. I like how the website used the classic black-and-white scheme to bring out an overall elegant look. I particularly loved the effect placed on the black-and-white images that become colored on mouseover. It’s a visual way of saying this makeup artist brings “to life” those who her brush touches. Awesome!

What we love about this web design

• Super clean design
• Great typography
• Very unique makeup artist website design

36. TelescopicMast

URL: https://telescopicmast.com/

TelescopicMast offers a variety of security solutions for companies and organizations. Their website is very informative on the various applications of their products. The website offers multi-language options that make it easier for visitors to better understand their products. I also appreciate the strategic location of call-to-action buttons that are designed with an attractive color.

What we love about this web design

• Live chat support
• Dropdown menu
• User-friendly interface

BONUS – Here is my favorite template

WordPress website Template

URL: https://mycodelesswebsite.com/try-theme/car-dealer

Why this is such a great template:

• Clean design, great to turn visitors into customers
• Wordpress compatible, easy to customize
• Free download if you’re a Divi member

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.

Checklist: 5 ways to make your WordPress website beautiful and highly converting

1. Don’t break the 5-second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the back button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

2. Don’t confuse your visitor with too many call to actions

Great call to actions draw the attention of your visitors.

That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.

In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.

3. Design mobile-first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your website.

When designing your website, think about mobile design before you build your desktop website.

4. Watch people using your website without telling them what to do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be potential customers and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behavior:

• Did they follow the steps you expected them to?
• Did your website load fast enough?
• Was everything clear to them?

5. Collect real testimonials from real members

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.

Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

Growth hacking: 3 powerful strategies to promote your WordPress website

1. Go viral with a viral give-away

Imagine.

You send your website to 5 friends. Who each sends it to 5 friends.

Now, these friends also send it to 5 friends.  Oh la la! Continue this loop for a while, and your website is actually going viral.

Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.

We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

3. Do a press release

Yikes! A press release? That’s not for your website, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.

FAQ

What makes a good WordPress website?

A WordPress website should have a minimalistic design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a WordPress website?

1. Analyze the best examples on this page
   
2. Make notes of what you like – and what you don’t like
   
3. Design your own site with this drag & drop website builder 
4. Publish your website with our recommended hosting platform.

How much does a WordPress website cost?

A web designer will charge anywhere between $1800 and $4800 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a WordPress website?

Your website will need at least the following pages: ‘Home, About us, Contact, Timetable. To create trust with your visitor it’s important to show lots of pictures and videos of your classes.