Website Template Statistics 2025 – 45 Key Figures You Must Know

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Perhaps you want some actual numbers on Website Template Statistics to back up an article you’re writing. In any case, you found the right article.

Let’s dive into some actual key figures and facts about Website Template Statistics.

1. 94.22% of website templates available on Envato are responsive as of March 2025.

Envato, a website for creative assets and people, provides 6,227 website templates and 3,269 landing page templates. Of these, the majority (94.22%) are responsive, totaling 5,866, while 66.97% are Retina-Ready.

2. There are 24,869 categories for “website template” available on ThemeForest as of March 2025.

Envato Market, which is more commonly known as ThemeForest, is an e-commerce website for buying and selling all kinds of templates and themes. Almost half (46.13%) of the 24,869 website templates on ThemeForest are “site templates” totaling 11,473. While almost a fifth (17.38%) are “template kits” totaling 4,323. Of the total website templates on ThemeForest, 7.10% or 1,765 are categorized as “WordPress”.

3. There are 771 “E-commerce” website templates on ThemeForest as of March 2025.

3.10% (771) of the 24,869 website templates on ThemeForest are ideal for e-commerce websites. The 771 e-commerce website templates are broken into Shopify (427), OpenCart (198), PrestaShop (102), BigCommerce (22), Magento (19), Zen Cart (2), and Miscellaneous (1) varieties.

4. 35.18% of website templates available on HubSpot can be downloaded for free.

HubSpot has a Template Marketplace where anyone can download free and paid website templates with a combined total of 847. Of these website templates, 35.18%, or 298 are free and 64.82% or 549 are paid. The most popular of HubSpot’s 847 website templates is the “Website Conversion Studio”, which was already installed more than 200 times.

5. There are 13,000 free themes on the WordPress directory as of March 2025.

WordPress, the world’s leading website builder, provides its online community (WordPress.Org) with 13,000 free themes to download and use at any time. These themes are categorized into nine (9) subjects and eight (8) types of layout. In so far as the subjects are concerned, these are website templates for blogs, e-commerce, education, entertainment, food and drink, holiday, news, photography and portfolio.

6. 37.59% of free WordPress themes are “full width” website templates.

WordPress offers a good number of full-width website templates—those that seamlessly occupy the whole screen. These kinds of website templates are best for bakeries, fashion, landscaping, and jewelry businesses. Of the 13,000 free themes, 37.59% or 4,887 are full-wide website templates.

7. 18.55% of free WordPress themes are “e-commerce” website templates.

2,412 free website templates on WordPress would benefit e-commerce companies—from pet care to household needs—the most. This comprises 18.55% of the 13,000 free themes available on WordPress.

8. WordPress has 5,381 more “Blog” themes than “Educational” ones as of March 2025.

As of March 2025, there are only 731 free website templates available on WordPress for companies engaged in the academe. This is 5,381 less than the number of free, full-width blog templates they offer, totaling 6,112. Blog website templates make up 47.02% of WordPress’ offering of 13,000 free themes. While “Educational” website templates only make up 5.62% of what’s available for free on the website.

9. “Portfolio” website templates comprise 25.68% of WordPress free themes as of March 2025.

There are 3,338 portfolio website templates available on WordPress’ free themes directory as of March 2025. This comprises 25.68% of the directory’s 13,000 free themes. The number of Portfolio website templates on WordPress exceeds the number of Photography templates by 2,144. The latter comprise only 9.18% (1,194) of WordPress free themes.

10. WordPress has 1,758 News themes available for free as of March 2025.

When it comes to the “News” website template, publishing companies can choose from 1,758 available in the WordPress directory. This comprises 13.52% of the free themes WordPress offers to the Public. On the other hand, companies engaged in showbusiness, movies, and theaters can choose from the 1,153 “Entertainment” themes in the said directory. Entertainment website templates comprise 8.87% of WordPress’ free offerings.

11. 3.82% of WordPress themes are categorized as “Food and Drinks”.

Surprisingly, WordPress offers a small number of free food and drinks website templates. This totals 496, comprising only 3.82% of WordPress total library of free themes. Similarly, WordPress has a small number of “Holiday” website templates totaling 106 (0.82%).

12. 37% of the global AI website builder market are SMEs.

According to a report by market.us, 63% of the global AI website builder market come from large enterprises and the remaining 37% are small and medium scale enterprises (SMEs). The total market value as of 2023 is $3.17 billion and is expected to increase by 25.8% annually until 2033.

This means that startups are not the only ones who use website templates to create their online presence. Even large enterprises resort to website templates since these are faster and easier to use than hiring a team of professional website designers and developers.

13. Website template costs range from $24 to more than $1,000 in 2025.

Forbes reported that website template costs can skyrocket to $1,200 or more in 2025. There are design companies and website builders who sell templates for as low as $24 that are customizable. What some design agencies do is they charge a minimal fee for the template and simply reuse it for another client since it can be personalized or modified according to their branding.

14. Unbounce offers 92 landing pages, 34 pop-up pages, and 21 sticky bars.

Unbounce, a renowned design and marketing agency that specializes landing pages, is a great stop for website templates. This company offers 92 landing pages, 34 popup pages, and 21 sticky bars. The nice thing about Unbounce is the ease one experiences in looking for a website template to match one’s business, needs, and market. The templates are searchable according to tool, industry, and type which pertains to the purpose or output desired for the popup.

15. Wix has more than 900 website templates on its directory as of March 2025.

Wix, popular for being a drag-and-drop and cloud-based website builder, provides individuals and organizations 900 website templates to choose from. As of March 2025, this 900-website template directory has five (5) main sections. The five main sections are Business & Services, Store, Creative, Community, and Blog. This does not include Blank templates, which has nine (9) designs to choose from.

16. Wix’s website templates is subdivided into 20 categories as of March 2025.

Wix has subclassified its 900-website template directory into 20 categories. These are as follows: Blog (74), Education (56), Communities (67), Events (130), and Photography (39). Then there is the Design (68), Music (68), Creative Arts (60), Portfolio & CV (82), Video (42), E-commerce (131), and Business (254) categories.

In addition, there’s the One-page (96), Industrial (144), Health & Wellness (149), Beauty & Hair (35), Fashion & Style (61), Travel & Tourism (46), Restaurants & Food (119), and Professional CV (12) categories. These 20 categories does not include a New category that picks from all aforementioned category the recently-uploaded template designs. Currently, there are 27 new website templates in its directory.

17. Health & Wellness website templates make up the most number of designs in Wix’s directory, comprising 16.56%.

16.56% of Wix’s website template-directory are for Health & Wellness businesses. This ranks first among Wix’s 22 categories for website templates. Health & Wellness is followed by Industrial website templates, which comprise 16% of Wix’s offering. Third place went to E-commerce website templates at 14.56% and fourth plae to Events at 14.44%. Restaurants & Food website templates holds the fifth spot, making up 13.22% of Wix’s directory.

18. 67.80% of website templates online are provided by ThemeForest.

ThemeForest has the most number of website templates with its 30,000 directory, comprising 67.80% of what’s offered online. WordPress only comes second for having a 9,000-website template directory, comprising 20.34% of online offerings.

While HubSpot (1,500) and Colorlib (1,500) share the third spot, comprising 3.39% of online offerings. Webflow ranks 4th with this 1,000 website template directory, comprising 2.26% of online offerings. Wix takes the 5th spot for comprising 1.81%% (800), Zyro 6th place at 0.29% (130), Squarespace 7th place at 0.25% (110), Unbounce 8th place at 0.21% (92), Shopify 9th place at 0.16% (70), and Weebly 10th place at 0.11% (50). There are a total of more than 44,250 website templates online.

19. There are only 10 website builders as of March 20, 2025 that offer AI-designed website templates.

As of March 20, 2025, there are only 10 website builders that offer AI-designed website templates. These are Dorik, Framer, GetResponse, GoDaddy, Hostinger, Jimdo, Neo, SITE123, Squarespace, and Wix.

20. Dorik offers 86 free website templates in its directory.

Dorik, whose selling point are AI-website templates, provides 86 available website templates in its directory as of March 20, 2025. The cool thing it is all free! However, it is not that easy to browse their offering since it is not divided into categories accessible from their website menu.

Everything is under the Templates section of the website that loads a minimum of 12 at the onset and reveals the rest of the templates each time you click “Load More”. So everything is jumbled together and you have to go through each one. Nonetheless, their website templates offers a “Live Preview” and can be used for businesses engaged in SaaS, Fod & Restaurants, Travel & Tourism, and Real Estate to name a few.

21. Framer offers more than 2,100 website templates in its directory.

Framer is a website builder that is among the first to offer AI-created templates. As of March 2025, they provide more than 2,100 website templates in its directory. 28.52% of these website templates are available for free use totaling 599. The rest of its more than 1,500 (71.43%) website templates require a purchase before it can be used. However, like Dorik, the website templates are not categorized into business type. Yet it is more organized and can be sorted according to Paid or Free.

22. Hostinger’s AI-powered website templates have five (5) main categories.

Hostinger boasts of its AI-powered website builder that has five main categories to begin with. These categories are: Portfolio, Business Showcase, Online Store, Blog, and Other. However, all the website templates available can not be viewed before sign-up. What could be seen are only three website templates per category, totaling 18 at the onset.

23. The number of website templates offered on Squarespace has grown by 69.09% in two years.

Squarespace’s offering for website templates has grown to 186 as of March 2025, reflecting a 69.09% increase in two years. Previously, there were only 110 website templates offered in 2023. Squarespace presents its Popular website templates (29) on the onset of viewing their directory. One can also opt to view their website templates from Collaboration (12) or simply view All Templates from the side menu of their directory.

This means, minus the Collaboration samples, there are 174 uniquely created Squarespace website templates in the directory. These are then subdivided into Arts & Design, Community & Non-Profits, Entertainment, Events, Fashion, Fitness, Food, Health & Beauty, Home & Decor, Local Business, Media & Podcasts, Nature & Animals, Personal & CV, Photography, Professional Services, Real Estate & Properties, Restaurants, Travel, and Weddings.

24. 30.65% of Squarespace’s website templates directory are categorized as Local Businesses.

With more than 44,250 website templates to choose from online, startups can feel very overwhelmed in choosing the right one for their business. Good thing Squarespace has a special section for Local Businesses containing 57 website templates for startups, which are professionally designed and easy to customize. (Go ahead and try Squarespace now!)

Website templates for Local Businesses actually make the bulk (30.65%) of Squarespace’s directory. Professional Services come second with 25.27% (47) of website templates under its category. Interestingly Art & Design come third with 31 website templates (16.67%) available as of March 2025.

Ranking 4th, Photography website templates comprise 14.52% (27) of Squarespace’s directory. Website templates under the Health & Beauty (21) and Personal & CV (21) share the fifth spot for comprising 11.29% of Squarespace’s directory.

25. Web designers earn $500 to $30,000 monthly by selling their own-made website templates.

Website templates are not only simple to put up, but they are also cost-effective in a variety of ways. While the cost of the template itself is often inexpensive (between $60 and $120), the cost of setup and development is reduced by exploiting the potential of the template’s built-in capabilities.

26. Most premium WordPress website templates range from $30 to $300.

Templates are the files that govern how your WordPress site appears on the Internet. These files pull data from your WordPress MySQL database and generate HTML code transmitted to the web browser. WordPress’s robust Theme system enables you to specify as few or as many Templates as you want, all under one Theme. Each template file can be customized to be used in specified circumstances. Theme Development has more information on generating Themes.

There’s no doubt that pre-built WordPress themes can be less expensive than bespoke options. Some of these themes are even entirely free to download and use. Who doesn’t appreciate a freebie?

To be sure, if you’re just getting started and want to see if there’s a demand for your product or service, a pre-built WordPress theme might just do the trick – for now.

27. Wix has 800 designer-made website templates.

Wix is an online platform that provides a set of tools for quickly and easily developing professional websites. You may develop a website in a very short amount of time and with high-quality results thanks to pre-setting features and a selection of unique themes.

Wix users have access to hundreds of different templates to choose from. They are divided into numerous categories based on the niches or types of internet sites they are intended for. These categories are super-specific, so choosing what is right for you should be easy.

Just replace the placeholder content with your own, and that’s it; you got a website. You can adjust elements to make them just the way you like them.

Things you should know about Wix Templates:

• All templates are responsive and will fit any browser on any device.
• All templates can be customized to the maximum. There are no limitations. You can adjust any Wix template to whatever you like. Even though some of the designs appear a little outdated, you’ll find that most of them are the latest.
• Great images will improve any template. Web design nowadays is highly affected by great photos. You can find great stock images for free using Unsplash or Pexels to enhance your design.

28. Elementor has 2000 stunning ready website templates.

Elementor is one of the most powerful drag-and-drop page builders available. The free and paid versions come with a stunning UI, advanced customization possibilities, and a tolerable learning curve. What more can you ask for?

As a website builder, it has swiftly become one of WordPress’s most popular visual page builders, despite the intense rivalry, and it continues to expand quickly.

Elementor lives up to the hype as one of the most powerful WordPress add-ons. Many of its templates and widgets are available, and the interface has been simplified to speed up the development process.

One of the key reasons for Elementor’s popularity is the large number of ready-made templates and designs available for individuals to utilize to create their sites.

Things you should know about Elementor Templates:

• You won’t be disappointed with Elementor’s library. I can testify to that. There are several templates in the library that you may use with a single click. If you want a more extensive and sophisticated selection, upgrade to Elementor Pro.
• Although Elementor allows you to develop designs from scratch, you may find that choosing a prepared template saves you time. If you’re short on time, you may choose from the examples above!
• Elementor templates are available for free and for a fee from various sources. Whatever type of website you wish to create, there’s almost certainly an Elementor template for it!

29. GoDaddy has 100 website templates.

GoDaddy’s templates are 100% responsive! You can customize any template so that it precisely complements your content.

Things you should know about GoDaddy Templates:

• Compared to Webflow, GoDaddy has few template options with not-so-groundbreaking designs. Still, I’m sure you’ll find one right for you. If you want some glow-up, I recommend choosing Webflow for striking designs!
• Although you only have a few choices, GoDaddy’s templates are 100% responsive!
• You can customize any template so that it precisely complements your content.

30. Themeforest has over 30,000 website templates.

You can select from a variety of demos and homepage layouts. Furthermore, utilizing numerous customization tools may quickly personalize the site to meet your needs.

31. HubSpot has over 1,500 website and email templates.

HubSpot theme templates are easier for marketers and content creators to customize. Users may quickly alter the entire site’s colors, fonts, and build call-to-action buttons.

The themes are designed with conversion in mind. Themes also have pre-built visuals to assist you in creating great images for your site, such as a hero image to introduce your business.

32. TemplateMonster has over 50,000 website templates.

TemplateMonster’s amazing templates, clear tutorials, and fantastic 24/7 support system enable you to develop your website in as little as 1-2 days!

Don’t waste time hunting for unique ideas, matching color schemes, or deciding on the best layout – their templates already have these qualities. They offer one of the most extensive template libraries on the Internet.

33. Shopify has 100 pre-built website templates—both free and premium.

Shopify has sleek and customizable themes that will help you convey your brand! You can choose from over 100 pre-built themes—free and premium to your heart’s desire.

Varied themes feature different aesthetics and layouts, providing a unique experience for your clients!

Things you should know about Shopify Themes:

• Shopify has over 100 pre-built free and premium themes, allowing you to customize and adjust your work to your liking.
• All Shopify themes are mobile-friendly, increasing your chances of converting on-the-go customers.
• A free Shopify theme is ideal for people just starting to sell online. However, compared to a premium theme, the layout of a free theme is relatively basic.

If you decide to use a premium template in the future, you may need to contact the developer who made it for assistance and inquiries. So much trouble if you ask me when there are free themes to choose from. But then again, it’s your preference, after all!

34. Squarespace has 110 website templates as of 2023.

Squarespace provides a fantastic selection of templates.

Although aesthetics are subjective, I believe that no other website builder can compete with Squarespace’s clean, contemporary templates.

Just replace the placeholder content with your own, and that’s it; you got a website. You can adjust elements to make them just the way you like them.

In fact, click here if you want to see the other 110 Squarespace templates.

Things you should know about Squarespace Templates:

Here are a few essential points to remember:

• Templates are responsive, which means that they adapt to the browser window’s size, making them suitable for use on desktops, mobile devices, and tablets.

• Squarespace designs have a distinct appearance, including bold text, white space, and ample website area to display photos.

• As of Squarespace 7.1, templates serve as starting points for new projects. Every template is a member of the same family and shares the same features and customization possibilities.

• Squarespace designs are intended to display photography. Even the most basic stock photographs will improve the overall appearance of a Squarespace website.

35. Webflow has over 1,000 business, portfolio, and blog website templates.

Webflow stands out in design, despite not being the cheapest or easiest platform to use. You can tweak everything without knowing how to code, giving it a sophisticated feel without making it inaccessible.

The templates are well-designed, mobile-friendly, and suitable for various sectors. Webflow’s functionalities, on the other hand, are limited, and you may need to rely on third-party integrations.

Things you should know about Webflow Templates:

• The templates can be filtered by business, category, style, feature, and type, making it quick to locate a template that matches your requirements.

• Webflow’s templates are all responsive for the users! Each template briefly explains what type of site it’s best suited for and what design options you have.

36. Bluehost has over 800 premium website templates.

Bluehost recently launched a new website builder based on WordPress that is designed to let you create a professional-looking website without any technical knowledge.

Drag-and-drop and copy-and-paste are the only skills required. The templates are beautiful, functional foundations for how your website will look, which you may customize as much as you like.

Things you should know about Bluehost Templates:

• Templates are fully changeable “themes” that allow you to create the appearance and feel you want without starting from scratch. Drag-and-drop and copy-and-paste are the only skills required. The templates are beautiful, functional foundations for your website’s look, which you may customize as much as you like.
• The benefit of using Bluehost’s website builder is that it allows you to change the design and feel of your website at any moment. You can visually evaluate your website in real-time. If you want to modify photographs, text, movies, etc., you can preview how your pages will appear to your visitors before you re-publish to the world.

37. Thrive has around 300-page website templates.

Thrive has around 300-page templates to pick from to help you get started quickly producing web pages. Their designers constantly develop new landing page templates, blocks, themes, and individual elements. Everything you need is there at your fingertips.

Things you should know about Thrive Templates:

• The page builder and templates from Thrive Themes are fully responsive.
• The templates are fantastic for the eyes! Every visitor would love to see more of your website.
• Thrive Suite includes a variety of premium templates, including landing page templates, blocks, and element templates, among others.
• Thrive’s designers handled all of the legwork for you. They understand how important your time is as a solopreneur so you can count on them.

38. Weebly has over 50 website templates.

If you want much control over your website’s personalization, I won’t choose Weebly. Wix gives you much more creative power, and Squarespace offers more sophisticated designs than Weebly.

Overall, if you’re looking for something more advanced, you’ll probably find Weebly restrictive.

Nonetheless, Weebly’s themes are organized into categories to make it easier to choose the right look for your website. You can learn more about these categories and themes by checking out these fantastic samples.

Things you should know about Weebly Templates:

• Weebly has various appealing themes, allowing you to customize and adjust your work to your liking.
• No need to worry yourself because Weebly’s templates are 100% responsive.
• Although most of Weebly’s themes are free, it doesn’t mean you can’t edit them the way you want. There are literally no limitations. You can customize the theme so that it precisely complements your content.

39. Zyro offers a solid selection of over 130 website templates.

Choose from Zyro’s over 100 designer-made themes that are totally customizable. Create a new site quickly and efficiently to meet your business’s needs. There are no web design or coding requirements.

Things you should know about Zyro Templates:

• Zyro’s templates for your website, online store, or personal brand are all responsive.
• You can preview all website designs before you start editing them using Zyro. Meaning, you can have a decent concept of how the web design appears in practice on different devices.
• Zyro features a library of ready-to-use templates to help you get started. These are meant to give you an idea of what sites might look like, and then you can either use them “as is” and customize the content, or you can alter them as much as you like.
• Modifying existing templates is significantly easier with Zyro’s builder than with most other site builders because there are fewer elements and design principles to consider.
• All Zyro templates are part of the plan fee and are configurable. You may add or alter any element on their 100+ professionally designed templates using Zyro. If you wish to extend your business, you may quickly extend an online store aspect to a portfolio template.

40. Duda prides itself on the quality of its 100 core website templates.

I won’t mince words: design is where Duda truly excels. It has 100 professionally designed templates to pick from, pre-filled samples, and ten blank ones that you may fill in from scratch.

Are you not sure you want to go through nearly a hundred templates? You can refine your search by category – there are ten to choose from, including business, travel, portfolio, and online store.

You can preview each template to get a comprehensive look before deciding. Duda goes above and above by allowing you to inspect the design on a desktop, tablet, and mobile to ensure it is truly ideal for your needs.

All templates may be adjusted per device, ensuring that your site always looks its best, regardless of format. Given that mobile traffic accounts for around half of global online traffic, this is a fantastic feature!

41. Webnode has over 100 templates that can all be edited.

Webnode provides responsive designs and a wide range of options. However, you will not be able to change their HTML or CSS. A cool feature is that you may give each area a distinct look by altering the backdrop color. Unfortunately, changing the template without deleting all the content is impossible.

42. Nicepage has over 10,000 website templates as of 2023.

Nicepage’s templates contain diverse CSS templates that may be used to create a multi-purpose adaptive website with topic-specific product material.

43. Colorlib has over 1500 website templates as of 2023.

Colorlib has made certain that its templates are very customizable and have a premium look and feel to them.

44. Mobirise has over 8000 website templates as of 2023.

Websites built using Mobirise themes are amazing, providing unrivaled customization and ease of use even for individuals without coding knowledge. Templates are professionally designed and offer a current, elegant finish with well-structured, organized code that may be easily adjusted.

45. Envanto has over 5000 website templates as of 2023.

Source:

• Envato

• ThemeForest

• HubSpot

• WPZoom

• WordPress

• market.us

• Nicepage

• Colorlib

• Mobirise

• Forbes

• Unbounce