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Best Small Business Websites of 2023 | 36 Examples + Templates
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My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
P.S.: I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.
1. Quix Plumbing Service
URL: https://www.quixservice.com/
Quix Plumbing Service’s website begins with genuine and concise copywriting that gets straight to the point! What a way to engage visitors! As you continue scrolling, you will come across a beautifully crafted and engaging design that is complemented by a prominently displayed call-to-action.
What you can learn from this great small business website
- Playful design
- Clear call to action
- In general just a clean and powerful design
Click the blue & white buttons to get started, or find a web designer 🚀
2. Bakery Lorraine
URL: https://www.bakerylorraine.com/
Bakery Lorraine is a bakery based in San Antonio that boasts a beautifully designed, traditional website. I admire how they skillfully combine visually appealing elements with clear call-to-action buttons and a captivating “about us” story. Overall, this design is sleek and definitely worth your time. Great job!
What you can learn from this great small business website
- Slick design
- Beautiful pictures
- Clear call to action
Click the blue & white buttons to get started, or find a web designer 🚀
3. Physicality DC
URL: https://www.physicalitydc.com/
The website of Physicality DC is professionally designed, while still maintaining a trendy and aesthetic vibe that is often found in casual websites. When you visit, you will appreciate the attractive background pictures, easily identifiable call-to-action buttons, and strategically placed whitespaces throughout the website.
What you can learn from this great small business website
- Nice background picture
- Clear call to action
- Lots of whitespace which makes it easy to scroll through
Click the blue & white buttons to get started, or find a web designer 🚀
4. Carlos Bakery
URL: https://www.carlosbakery.com/
Are you looking for a shiny colorful bakery website? Stop searching. Carlos Bakery is a website full of shiny objects and makes your heart rate increase instantly. The website is quite conversion-focused and pushes you towards the ‘shop now’ button. Great job!
What you can learn from this great small business website
- Amazing pictures
- Clear call to action
- Sales orientated, but in a clean way
Click the blue & white buttons to get started, or find a web designer 🚀
5. Tristate Plumbing
Tristate Plumbing combines expert web design with authentic copywriting. Furthermore, a blue color scheme is highly effective for the company as it conveys a sense of trustworthiness and presents a visually appealing and polished appearance to viewers.
What you can learn from this great small business website
- Beautiful background image
- Clear call to action above the fold
- Simple yet effective design
Click the blue & white buttons to get started, or find a web designer 🚀
6. Armoury Coaching Studio
URL: https://www.armourycoachingstudio.co.uk/
The web design of Armoury Coaching Studio is truly impressive, showcasing authenticity, power, and genuineness. This website is a great example of classic and straightforward web design, thanks to its choice of color scheme, candid images, and copywriting. If you’re looking for inspiration in these areas, this website is worth checking out.
What you can learn from this great small business website
- Powerful typography
- Authentic and personal images
- Featured client reviews
Click the blue & white buttons to get started, or find a web designer 🚀
7. The Box Bros
URL: https://www.theboxbros.com/
This website exudes professionalism in every aspect. Although it may be simple, you will still enjoy looking at it due to its color scheme, which is pleasing and easy on the eyes. The designer effectively utilized the white spaces, resulting in a polished and visually appealing appearance.
What you can learn from this great small business website
- Simple yet effective web design
- Great copywriting – it builds trust and connection with the viewers
- Authentic and personal video above the fold
Click the blue & white buttons to get started, or find a web designer 🚀
8. Mr. Splash
URL: https://mrsplashstgeorge.com.au/
The website is full of surprises! When I mention surprises, I am referring to elements such as visual media, call-to-action buttons, and graphic designs. Yes, this website may have numerous activities taking place, but it is certainly effective! Click the link to see what I’m talking about!
What you can learn from this great small business website
- Although there is a lot going on in this design, this website is conversion-focused. I bet it attracts a lot of leads
- Clear call to action
- Great color scheme
Click the blue & white buttons to get started, or find a web designer 🚀
9. Restaurant Green Rebel
Located in Ottowa, Canada
URL: https://www.greenrebel.ca/
Green Rebel’s site really stepped it up with an amazing film in the backdrop that made me feel like I was there. It’s like stepping into a whole new world of culinary awesomeness. You will feel like you’re floating down the page thanks to the gorgeous visuals and expertly executed scrolling animations; the typography is also top-notch.
What you can learn from this great small business website
- Very unique style
- Clean design
- Beautiful pictures which don’t steal the attention from the call to action
Click the blue & white buttons to get started, or find a web designer 🚀
10. The Mercedes Club
URL: https://www.themercedesclub.com
This website is well-organized and presented in a way that promotes good usability. How convenient is that! All texts are well-formatted, making it quick and easy to scan for any specific details you want to know. Furthermore, the designer consistently delivered a flawless experience for visitors.
What you can learn from this great small business website
- Their website has a slick design
- The call to action stands out and draws the attention
- Cool animations as you scroll down the website
Click the blue & white buttons to get started, or find a web designer 🚀
11. Divo Tend
URL: https://www.divotend.com/
Divo Tend’s website features a captivating writing style that I’m confident you will thoroughly enjoy. Furthermore, the designer ensured the inclusion of a visually captivating and aesthetically pleasing interface, complete with stunning image layouts. In general, this is a positive outcome.
What you can learn from this great small business website
- Nice write-up style. Pretty cool!
- Fresh and appealing interface
- Amazing layouts with pictures
Click the blue & white buttons to get started, or find a web designer 🚀
12. RISE
URL: https://www.risemysticct.com/
Rise’s website is designed with a clean and straightforward layout, offering the type of information that café customers typically seek when browsing online. The menu and directions are visually appealing, making it easy for customers to plan their visits to the cafe quickly. Overall, this design appears professional and creates a welcoming atmosphere.
What you can learn from this great small business website
- Images and colors are put into the limelight
- Lots and lots of white space
- Unique font style
Click the blue & white buttons to get started, or find a web designer 🚀
13. Minaal
The website design and color scheme of Minaal are quite pleasing to the eye. It’s hard to think of a single person who would have a problem with such a design. The site’s general atmosphere is very lovely and relaxing; it reminds me of a breathtaking sunset.
What you can learn from this great small business website
- Modern and minimal web design
- Captivating color scheme above the fold
- Slick shop page design
Click the blue & white buttons to get started, or find a web designer 🚀
14. Farmani EXP
URL: https://www.farmaniEXP.com
All of Farmani EXP’s services are listed on the website’s navigation bar, making it a useful resource. You can quickly obtain any information you desire about them due to the convenient navigation! Give it an opportunity and observe how a professional website should appear.
What you can learn from this great small business website
- All services appear at once on the website’s scrolling bar.
- The color choice makes it stand out.
- Convenient to scroll to get information.
Click the blue & white buttons to get started, or find a web designer 🚀
15. Scacciapensieri
URL: https://www.scacciapensieri.biz
The website’s colorful and lively calligraphy immediately gives you a refreshing feeling at first glance. How entertaining! If you’re searching for an incredible website designed for kids, look no further. This website features animated pictures of toys and an engaging writing style that is sure to captivate young minds.
What you can learn from this great small business website
- Excellent navigation style
- Astonishing web design with sectioning of services
- Delightful photography
Click the blue & white buttons to get started, or find a web designer 🚀
16. Da Vinci Tandems
URL: https://www.davincitandems.com/
The website of Da Vinci Tandems is filled with incredible design ideas. I appreciate the use of a subtle gradient that helps guide us smoothly through a well-organized website, complemented by excellent copywriting. That’s great! Click the link to learn more about them!
What you can learn from this great small business website
- Nice use of color and whitespace
- Astonishing web design with sectioning of services
- Great photography
Click the blue & white buttons to get started, or find a web designer 🚀
17. PIBOCO
URL: https://www.piboco.com/en/
The site’s basic design and excellent color scheme are two of my favorite things about PIBOCO. The designer has a wonderful ability to keep you interested without being overbearing. As you keep reading, you’ll notice how simple it is to understand what’s being said.
What you can learn from this great small business website
- Playful and colorful animations
- Kids’ scribbles are included in the graphic designs – cute!
- Mobile-friendly interface
Click the blue & white buttons to get started, or find a web designer 🚀
18. Monna Rosa
This website showcases stunning photographs of children and provides a diverse range of clothing options for them. If you enjoy shopping for your children, this is the ideal destination for you! The designers ensured that the interface is visually appealing and user-friendly, specifically tailored to meet your needs and preferences.
What you can learn from this great small business website
- Up to date and crisp fashion pictures
- Nice and convenient interface
- Beautiful color choice makes the web unique
Click the blue & white buttons to get started, or find a web designer 🚀
19. Studio Neat
URL:https://www.studioneat.com/?ref=ecommdesign
Yes, this is a very cool website, right? Studio Neat has created a website that users, especially those in their target demographic, will appreciate. This website is notable for its rounded borders, informal typefaces, and understated aesthetic. Do not miss this one!
What you can learn from this great small business website
- Neutral color scheme
- Well-thought-out graphic illustrations
- Mobile-friendly interface
Click the blue & white buttons to get started, or find a web designer 🚀
20. Mi Bliskie
The website of Mi Bliskie features an appealing design that is sure to uplift your mood. The designer demonstrated excellent skills in selecting a visually appealing color scheme and putting easily understandable illustrations. Overall, this example is a one-page web design that is worth your time.
What you can learn from this great small business website
- Lovely pictures with modern web design
- Beautiful light colors touch. Pretty Cool!
- Amazing layouts with a nice writeup
Click the blue & white buttons to get started, or find a web designer 🚀
21. Nick Fusedale Design
URL: https://www.fusedaledesign.com/
Nick Fusedale’s website is easy to navigate and understand. This website deviates from the usual web design approach by prioritizing the display of design works over written content. Furthermore, the pages feature stunningly crisp and clear images that are sure to leave you in awe!
What you can learn from this great small business website
- Simple one-pager website
- Easy navigation
- Crisp and clear images
Click the blue & white buttons to get started, or find a web designer 🚀
22. Precies Lies
URL: https://www.precieslies.nl/
If you crave sophistication in graphic designs, videos, animations, or colors, Precies Lies is your one-stop shop! This website is truly remarkable! Not only does it have a streamlined and contemporary design, but it’s also loaded with an incredible array of resources.
What you can learn from this great small business website
- Modern web design with classy pictures
- An amazing and smooth scrolling bar
- Colorful layout with script providing a catchy look!
Click the blue & white buttons to get started, or find a web designer 🚀
23. Angels Distributo Rusa
URL: https://angelsdistributorusa.com/
This website’s modern concept and images of models will make you fall in love with it immediately. I admire how the designer was able to create a pleasant experience without complicating matters. I urge you to make an effort to find out more about Angels Distributo Rusa!
What you can learn from this great small business website
- Lots of subtle touches of color
- Enchanting interface
- A smooth and plain scrolling bar
Click the blue & white buttons to get started, or find a web designer 🚀
24. Pip Christie
The web designer for Pip Christie truly nailed it with their pinkish background aesthetic! I adore the sites’ lovely and sophisticated atmosphere. In addition, the content is absolutely entertaining from beginning to end! There are never any monotonous moments here!
What you can learn from this great small business website
- Beautiful pinkish layouts with marvelous pictures. So Cool!
- Amazing and classy writeups
- Captivating user interface
Click the blue & white buttons to get started, or find a web designer 🚀
25. Souls Collective
URL: https://www.soulscollective.com/
The aesthetics of Souls Collective are top-notch throughout. The designer did a great job of fitting in aesthetically pleasing text and forms where they belong. The site’s simplicity and clarity are two of the main reasons why people enjoy visiting this one so much.
What you can learn from this great small business website
- The detailed and nice writeup
- A quite adorable web design
- Smooth interface
Click the blue & white buttons to get started, or find a web designer 🚀
26. My Digiscale
My Digiscale will be ingrained in your mind for a very long time. The site’s fresh approach to web design is sure to win you over. This is perfect for you if you like wonder canvas designs, colorful layout, or amazing navigation bar. What are you waiting for?
What you can learn from this great small business website
- Wonderful canvas designs and colorful layouts
- Detailed sectioning of services makes unique
- The amazing navigation bar and interface
Click the blue & white buttons to get started, or find a web designer 🚀
27. Millk
URL: https://millk.co/
The website of Milkk showcases a soothing color scheme that is sure to inspire you to explore its content further. As you scroll down, you will notice that the product pages are well organized, providing you with a delightful shopping experience. This website is designed to be easy to read, so feel free to visit it!
What you can learn from this great small business website
- Neutral color scheme
- Minimalistic web design
- Product pages are well organized
Click the blue & white buttons to get started, or find a web designer 🚀
28. ZConcept
URL: https://zconcept.nl/
ZConcept’s website is one of my favorites because of the gorgeous variety of colors utilized throughout! The color scheme worked to make the pages more interesting and valuable. In addition, I recommend exploring their user-friendly menu navigation.
What you can learn from this great small business website
- Terrific web design. Captivating!
- Masterful use of color
- Smooth to scroll
Click the blue & white buttons to get started, or find a web designer 🚀
29. dBuggers
URL: https://www.dbuggers.com/
Please take a moment to review this example of a highly professional website. This small business demonstrates how to accomplish its objectives. The website is enhanced by the seamless integration of animations, slideshows, and images, resulting in a polished and visually appealing experience.
What you can learn from this great small business website
- Call to action above the fold
- Up to date and classy web design
- The beautiful blend of colors with professional pictures
Click the blue & white buttons to get started, or find a web designer 🚀
30. Bowery
URL: https://boweryfarming.com/
Isn’t this quite refreshing? I really like the color scheme on Bowery’s website. One particularly noteworthy feature of this one is the subtle change in background color that occurs when scrolling on the homepage. Pretty amazing. Check them out immediately!
What you can learn from this great small business website
- Green color scheme does the website a favor
- The call-to-action buttons stand out in every section of the page
- Crisp and clear images
Click the blue & white buttons to get started, or find a web designer 🚀
31. Open Platform
URL: https://open-platform.dk/
Open Platform’s design above the fold is truly wonderful! The website is remarkable due to the intricate color gradient details. When you visit this website, be sure to click on the ‘view project’ button and prepare yourself for a sudden burst of vibrant colors!
What you can learn from this great small business website
- Wonderful color scheme
- Modern and trendy layout
- Minimalistic web design
Click the blue & white buttons to get started, or find a web designer 🚀
32. Branding for the People
URL: https://brandingforthepeople.com/
Similar to the example mentioned earlier, Branding for the People’s website utilizes a contemporary color gradient design at the top of the page. I am sure you’ll love the trendy design, which greatly enhances its overall appeal. Overall, this one’s worth your time!
What you can learn from this great small business website
- Call-to-action buttons above the fold
- Up to date and classy web design
- Featured case studies
Click the blue & white buttons to get started, or find a web designer 🚀
33. Notorious Nooch Co.
URL: https://notoriousnooch.co/
The website of Notorious Nooch Co. is designed to captivate you with its unique, high-quality, and playful approach. It achieves this by utilizing concise written content and emphasizing visually stunning media. I highly recommend not missing out on this.
What you can learn from this great small business website
- Playful and vibrant color scheme
- Lots of moving graphic designs, visual media, and texts
- Imaginative layouts on every web page
Click the blue & white buttons to get started, or find a web designer 🚀
34. Built by Buffalo
URL: https://builtbybuffalo.com/
Built by Buffalo elevates minimalism and portfolio organization and design to new heights. Please take a moment to explore this visually pleasing website, as it offers a wealth of knowledge and learning opportunities. I bet you’ll love its unique gallery filled with geometric shapes!
What you can learn from this great small business website
- Unique gallery of geometric shapes
- Minimalistic web design
- Featured statistics and happy clients
Click the blue & white buttons to get started, or find a web designer 🚀
These are my favourites.
BONUS – Here is my favorite template
Small Business Website
URL: https://mycodelesswebsite.com/try-theme/boutique
Why this is such a great template
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
BONUS: Elegant Themes
URL: https://elegantthemes.com/
Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What you can learn from this great website
- Playful design
- Clear call to actions
- Great user experience
Modern Examples
Startup Examples
Wix Examples
More website examples
3 Award Winning Web Designers I recommend
I highly recommend you to have a look at their portfolios!
WORDPRESS EXPERT
HIGH-END
CONVERTING WEB DESIGN
Kegan Quimby
keganquimby.com
Kegan is a freelance WordPress designer/developer. He works with businesses of all sizes to share their story. He builds websites that are fast, mobile & SEO friendly, and built to last!
✓ He specializes in WordPress design and development. From branding to e-commerce, to mobile, and everything in between.
✓ He has a focus on small to medium size businesses but also has enterprise clients.
✓ Clients include Level Up Digital Media, Center for Human Insights by User Testing.
Vrrb
vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
✓ Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
✓ We engage with established companies (50+ employees), as well as funded startups looking to turbocharge their growth.
✓ Clients include Ferrari, Visa, HP, UCLA, and Behr Paint.
Lovepixel Agency
lovepixelagency.com
We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work 👋
✓ This web design agency specializes in custom websites using WordPress.
✓ They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!
✓ Clients include Oto Gomes, Laura Dawn, Sigrid Tasies.
1
Explore inspiring website templates
Epic website templates you install and customize.
2
Select the right page builder.
Using a page builder allows you to build a website without using code.
Here is the one I recommend.
About the author
My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.
PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.
Checklist: 5 ways to make your small business website beautiful and highly converting
1. Don’t break the 5-second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
2. Don’t confuse your visitor with too many call to actions
Great call to actions draw the attention of your visitors.
That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.
In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.
3. Design mobile first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your small business website.
When designing your website, think about mobile design before you build your desktop website.
4. Watch people using your website without telling them what to do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behavior:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
5. Collect real testimonials from real members
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.
Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
Growth hacking: 3 powerful strategies to promote your small business website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each send it to 5 friends.
Now, these friends also send it to 5 friends. Oeh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.
We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
2. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you want to learn more about this:
3. Do a press release
Yikes! A press release? That’s not for your website, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your SEO. The more websites mention you on their website, the higher you’ll rank in the search engine.
FAQ
What makes a good small business website?
A great small business website should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a small business website?
1. Analyze the best small business websites on this page
2. Make notes of what you like – and what you don’t like
3. Design your own site with this drag & drop website builder (includes free themes)
4. Publish your website with a cheap hosting plan (includes free domain + SSL)
How much does a small business website cost?
A small business website will cost you anywhere between $1200 and $5000. Of course, it’s cheaper to do it yourself. Have a look at the tools I recommend in this article to get started for under $100.