Definitive guide
Best Web App Websites of 2023 | 13 Examples + Templates
1. BMW
BMW has a gallery-like layout as the main feature of its web design. It is a creative way to feature a great volume of visual media and articles – from scenic landscapes to bustling cities, simple graphics to cool 3D animations, and people to fast-paced cars – just about everything under the sun.
Things we love about this web design
- Engaging photos and videos on auto-play
- Clean and simple font
- Great copywriting
Click the blue & white buttons to get started, or find a web designer 🚀
2. Spotify
Spotify’s website is basically a straightforward one. It focuses on conversion, hence its simple web design, clear call-to-action buttons, and brief but persuasive copywriting in bold fonts. This website’s logo also stands out as well – timeless, distinctive, and simple in form.
Things we love about this web design
- Cool-toned color scheme
- Powerful typography
- Catchy statement above the fold
Click the blue & white buttons to get started, or find a web designer 🚀
3. AliExpress
In an online shopping platform’s website, keeping it clutter-free could be a challenge. However, AliExpress still manages to keep a clean user interface. With round-edged images and text borders, consistent simple fonts, and white background, the website has an overall neat design and menu structure.
Things we love about this web design
- Great choice of white space
- Clear call-to-action buttons
- Easy navigation
Click the blue & white buttons to get started, or find a web designer 🚀
4. Basecamp
Simple yet fun! What I love about this website is the use of big fonts, a pleasing color scheme, and engaging illustrations that grab the attention of its visitors. In the “How it works” section, featured is a sample video of the service they provide to their users and explainer boards of the tools within their service. It is very simple but their web design does the job.
Things we love about this web design
- Powerful typography and copywriting
- Fun graphics and illustrations
- Clear call-to-action buttons
Click the blue & white buttons to get started, or find a web designer 🚀
5. Flipboard
Flipboard is a social news app that lets you curate headlines based on your interests. With that in mind, the color red is a fitting accent color for its web design and logo. It emits warmth, elegance, and personalization for its users. It encourages its audience to take action as well. You can also notice that this website has both powerful (capitalized texts) and sophisticated (serif font) typography.
What we love about this web design
- Clean web design
- Attractive fonts
- Clear call-to-action buttons
Click the blue & white buttons to get started, or find a web designer 🚀
6. Pinterest
Pinterest has an attractive design, making use of vibrant, contemporary images that automatically fades out as new images replace them. Smooth! Another interesting feature is that on your first scroll, visitors are directed to the bottom of the page with a clear call-to-action section.
What we love about this web design
Click the blue & white buttons to get started, or find a web designer 🚀
7. Netflix
As a streaming service that offers a wide variety of movies and shows, the dark theme works very well for Netflix. They focus their design on conversion, hence, the compact layout, subtle animations, and brief but persuasive copywriting.
What we love about this web design
- Dark-themed design
- Easy-to-read fonts
- Conversion-focused layout
Click the blue & white buttons to get started, or find a web designer 🚀
8. Uber
With their cinematic and people-focused images, they have conveyed their mission of creating a safe environment for their users through their website. And that is what a great web design should be able to do – being able to tell their story.
What we love about this web design
- Clean white-black contrast color scheme
- Cinematic images
- Compact call-to-action section above the fold
Click the blue & white buttons to get started, or find a web designer 🚀
9. Make My Trip
This website provides online travel services in such a manner that is efficient and easy to understand. It is designed in a way that makes travel research, planning, and booking experience seamless for its users. As soon as “search” is clicked, it shows a completely new loading page with very useful information in an organized and neat manner.
What we love about this web design
- Compact call-to-action
- Pleasing color scheme
- Clean user interface and easy navigation
Click the blue & white buttons to get started, or find a web designer 🚀
10. Settled
This website uses a blue-orange color combination which not only is a classic color scheme but also suggests a dazzling contrast that makes the website memorable, and easy to remember and to return to whenever people feel like it. White space highlighted this color scheme even more as well as the texts.
What we love about this web design
- Relaxing color scheme
- Simple user interface
- Cool animation above the fold
Click the blue & white buttons to get started, or find a web designer 🚀
11. Yummly
Yummly has a noteworthy call-to-action experience that you just can’t resist. And below the fold are photos in a gallery-like layout wherein some have auto-play and pop-up text features whenever the mouse cursor hovers on top of it. These features keep the web design clean and orderly. On top of that, the website has an alluring color scheme fit for a platform that offers food recipes.
What we love about this web design
- Aesthetically pleasing photos
- Compelling call-to-action above the fold
- Compact gallery and clean article section
Click the blue & white buttons to get started, or find a web designer 🚀
12. Starbucks
Starbucks is not only famous for their coffees but also for the personalized customer experience they provide. And the latter reflects on its web design. With a calming color scheme, inviting photos, and friendly copywriting – its web design really does an awesome job of telling the company’s story. Moreover, the menu page also has a very clean and uncomplicated interface.
What we love about this web design
- Calming color scheme
- User-friendly interface
- Minimal but colorful graphics and gift cards
Click the blue & white buttons to get started, or find a web designer 🚀
These are my favourites.
BONUS: Elegant Themes
URL: https://elegantthemes.com/
Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What you can learn from this great website
- Playful design
- Clear call to actions
- Great user experience
More website examples
Modern Examples
Startup Examples
Divi Examples
3 Award Winning Web Designers I recommend
I highly recommend you to have a look at their portfolios!
WORDPRESS EXPERT
HIGH-END
CONVERTING WEB DESIGN
Kegan Quimby
keganquimby.com
Kegan is a freelance WordPress designer/developer. He works with businesses of all sizes to share their story. He builds websites that are fast, mobile & SEO friendly, and built to last!
✓ He specializes in WordPress design and development. From branding to e-commerce, to mobile, and everything in between.
✓ He has a focus on small to medium size businesses but also has enterprise clients.
✓ Clients include Level Up Digital Media, Center for Human Insights by User Testing.
Vrrb
vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
✓ Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
✓ We engage with established companies (50+ employees), as well as funded startups looking to turbocharge their growth.
✓ Clients include Ferrari, Visa, HP, UCLA, and Behr Paint.
Lovepixel Agency
lovepixelagency.com
We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work 👋
✓ This web design agency specializes in custom websites using WordPress.
✓ They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!
✓ Clients include Oto Gomes, Laura Dawn, Sigrid Tasies.
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Best Practices (BONUS).
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About the author
My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.
PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.
Checklist: 5 ways to make your web app page beautiful and highly converting
1. Don’t break the 5-second rule
The moment a visitor lands on your website you only have 5 seconds to make a good impression.
That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the back button.
Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.
2. Don’t confuse your visitor with too many call to actions
Great call to actions draw the attention of your visitors.
That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.
In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.
3. Design mobile-first
Last year over 52% of all the website traffic worldwide came from mobile devices.
More than half of the website visits are on a mobile device.
This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your website.
When designing your website, think about mobile design before you build your desktop website.
4. Watch people using your website without telling them what to do
Once your website is ready it’s time to launch. Well, almost.
Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be potential customers and have them visit your website.
Now sit next to them, and don’t say anything (this will be harder than you think).
Do this with at least 5 people and learn from their behavior:
- Did they follow the steps you expected them to?
- Did your website load fast enough?
- Was everything clear to them?
5. Collect real testimonials from real members
By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.
Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.
Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.
Growth hacking: 3 powerful strategies to promote your web app website
1. Go viral with a viral give-away
Imagine.
You send your website to 5 friends. Who each sends it to 5 friends.
Now, these friends also send it to 5 friends. Oh la la! Continue this loop for a while, and your website is actually going viral.
Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.
We’ve used Viral Loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.
2. Use local SEO
SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.
Check out these articles about local SEO if you want to learn more about this:
3. Do a press release
Yikes! A press release? That’s not for your website, right?
Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.
Everybody loves entrepreneurs.
Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.
Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.
Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.
FAQ
What makes a good web app website?
A web app website should have a minimalistic design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a web app website?
- Analyze the best examples on this page
- Make notes of what you like – and what you don’t like
- Design your own site with this drag & drop website builder
- Publish your website with our recommended hosting platform.
How much does a web app website cost?
A web designer will charge anywhere between $1800 and $4800 for a decent website. However, this article will teach you to do it yourself for less than $100.
What information is needed on a web app website?
Your website will need at least the following pages: ‘Home, About us, Contact, Timetable. To create trust with your visitor it’s important to show lots of pictures and videos of your classes.