Best Unique Websites of 2023 | 23   Examples + Templates

1. Robby Leonardi

http://www.rleonardi.com/interactive-resume/

Robby Leonardi’s website has got to be the most creative website example. The design is extremely playful – both literally and figuratively. Also, they clearly know how to give an excellent first impression. Click the link to see what I’m talking about. You won’t be disappointed. 

What we love about this web design

• Extremely playful – both literally and figuratively
• Definitely a clear example of giving a good first impression
• Wonderful design

2. Joshua Mccartney

https://www.joshuamccartney.com

On this site, you will find a collection of Joshua McCartney’s work during his time in New York & London as a senior art director, demonstrating a broad spectrum of his abilities. From art direction to hands-on design, static to motion, lighthearted to earnest, his main purpose is to build memorable things with wonderful people. 

What we love about this web design

• Funny copywriting
• Great pictures
• Very unique design

3. Een Nul

URL: https://een-nul.com/

This Dutch web design agency made a bold statement with its website. I love their scrolling animations and their custom illustrations. Super inspiring! For those interested, Een Nul specializes in creating custom websites. This means a site is conceived and built without a website builder. In this way, a website from Een Nul always fits seamlessly with your company’s corporate identity, vision, and goals. That way, you are always one zero ahead. 

What we love about this web design

• Awesome scrolling animations

• Nice illustrations
• Playful web design

4. Toyfight

https://toyfight.co/what/

It’s refreshing to see how Toyfight’s web designer chose a bright color scheme to make every page look lively and entertaining. Toyfight collaborates with brands and agencies to create memorable experiences for those interested. Consider this website as a creative collaborator rather than a resource. Click the link to find your new best friend.  

What we love about this web design

• Great color palette
• Funny images
• Lots of social proof by showing previous clients

5. Thomas Vegetables

https://www.thomasvegetables.com/

Thomas excels at its website design with natural vegetables. With some very clean animations and images of vegetables Thomas definitely scores! This is the perfect inspiration if you’re looking for some nice 3D and parallax effects. What are you waiting for? 

What we love about this web design

• Some nice 3d and parallax effects
• Images are supersaturated to make the vegetables look even better
• Nice menu’s

6. Teapot

https://www.teapot-creation.com/#/page/home

I like how to website instantly captures the attention of the visitor with the geometric shapes, teapots, and animation. On this website are some super creative details to be found. I love that this teapot website is actually a 3D art studio.

What we love about this web design

• Love the navigation bar on the right
• Cool way to show of projects
• Something different

7. Banorama

https://banorama.banenor.no/

The animated background of the profile is just stunning. The sky scheme combo of the theme flatters the view of the website. The animations and the design flourishes are absolutely amazing and fit the website so well! Banorama is worth visiting. Click the link immediately! 

What we love about this web design

• Love the navigation!
• The theme and design fit together so well
• Very clear for the user, despite the busy look

8. Limepay

URL: https://www.limepay.com.au/

That color scheme. Are you kidding me? The website of Limepay did an extremely great job at making the website come ‘alive’, just by using the right colors. I love it. The shoe floating on top of the check out adds an extra dimensions to the homepage.

What we love about this web design

• Amazing colors that make the brand stand out

• The website feels ‘3D’
• Nice scrolling animations. Very cool!

9. Developwise

URL: https://www.developwise.com.au/

Oh yes. Develop Wise really created the perfect real estate website example. The background video, combined with the enticing call to action button above the fold really tells the story. I love how they use scrolling animations to make the website come alive!

What we love about this web design

• Nice call to action above the fold
• Amazing background video
• Clean web design

10. Hill West

URL: https://hillwest.com/

Looking for a minimalistic real estate website example? You got it! Hill West must be one of the cleanest websites I’ve ever seen. They leverage powerful background images and a minimal primary menu to guide you around. Unique design!

What we love about this web design

• Engaging background video
• Little text, lots of visuals
• Clean design

11. Utrust

URL: https://utrust.com/

Utrust is a startup in the famous ‘fintech’ niche. I love how their web design is minimal and almost simple. However, don’t be mistaken, building such a clean design is harder than it looks. I suggest visiting this one if you’re into websites with great explanation of product benefits. 

What we love about this web design

• Nice color scheme

• Great explanation of product benefits
• Nice animations

12. Blue Receipt

URL: https://www.bluereceipt.com/

This website is the ultimate combination of design and conversion. At the one hand, the website is filled with awesome shapes and animations. At the same time, everything in me wants to hit that signup button. Just because the design makes me want to.

What we love about this web design

• Amazing web design style

• Cool animations
• Very attractive call to action button

13. Viral Loops

URL: https://viral-loops.com/

Viral Loops is a referral marketing tool which helps you to explode your website with new visitors. We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme which helps you to grow your website rapidly.

What we love about this web design

• Unique color scheme

• 2 well cooperating call to action buttons above the fold
• Simple yet powerful menu structure

14. Flying Pinata

URL: http://flyingpinata.co/

Okay okay. This one is a bit different. I’m not saying this is the website which you should aim for – but at least have a look at it. They did a great job at showcasing their (epic) product in a fun way! Also, the animation above the fold is funny and explains the concept within a second. 

What we love about this web design

• The animation above the fold is funny and explains the concept within a second
• The commercial video is funny and powerful
• Great color palette which gives the website a great look and feel

15. Ultima Corfu

URL: https://www.ultimacorfu.com/

BOOM! This hotel website example just hits you like a bomb. There’s no way you can have a look at the website of Ultimate Corfu and not be amazed by what you see. Even if you’re not looking to build a website for a hotel, this one is very inspring anyway!

What we love about this web design

• Incredible images
• Great minimalistic typography
• Luxurious design

16. Aguas De Ibiza

URL: https://aguasdeibiza.com/

This hotel website example is the perfect source of inspiration for people who are looking to build a new hotel website. The typography and video backgrounds are truly inspiring! Slip your body and mind into the spirit of Ibiza. Ibiza is for the whole family, and the wonderful island has infinite activities for everyone to enjoy. 

What we love about this web design

• Incredible background video
• Lots of whitespace
• Clear yet subtle call to actions

17. Little Palm Island

URL: https://www.littlepalmisland.com/

Little Palm Island is one of the most epic hotel website examples I’ve ever seen. I just like to visit their website every now and then, and when I do, it makes me wonder. Am I looking at a high budget cinema production? Or is it a website? I love it. Great job!

What we love about this web design

• Stunning images
• Clear call to actions
• Great copywriting

18. Restaurant Tio Luchin

URL: http://www.tioluchin.com/

Located in Peru. Restaurant Tio Luchin is definitely an inspring restaurant website example! When you open the homepage, you’ll see various objects flying in. These animations, combined with a floating call to action button make this a great web design!

What we love about this web design

• Unique styling
• Playful webdesign
• Classy branding, with a clear call to action

19. Restaurant Incanto

URL: https://www.incantorestaurant.com/en/

Oh yes. Incanto really did a great job at creating an inspiring restaurant website example. The background image is powerful and inspiring. The scrolling animations as you explore the rest of the website are slick and make the website feel ‘alive’!

What we love about this web design

• Incredible images
• Classy design
• Unique vibe

20. Restaurant Amali

URL: https://www.amalinyc.com/

Amali is a restaurant based in new York and has a very modern website. The typography combined with powerful background images make this website fresh and funky! I absolutely love how they execute a consistent color scheme throughout the design – great job!

What we love about this web design

• Beautifull background image
• Clear call to action
• Great navigation throughout the website

21. Restaurant Ell Burro

URL: http://elburro.no/

Oh yes – El Burro. This website definitely has it’s own unique web design style. They did an awesome job ad blending background images with the active color scheme. Scrolling down their website, you’ll see how they added their menu in the page. Absolutely awesome, definitely make sure to check this one out!

What we love about this web design

• Bright colors
• Funny animations
• They clearly have their own style

22. Flavordent

URL: https://flavordent.com/

With its bright and very child-friendly interface, Flavordent is really a unique website. The creativity of the design is what I love most about it, I’m sure that every child will love it once they see the site. Click the link to learn more about them! Go now!

What we love about this web design

• Bright colors
• Child-friendly design
• Nice use of animation 

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.

Checklist: 5 ways to make your unique website beautiful and highly converting

1. Don’t break the 5 second rule

The moment a visitor lands on your website you only have 5 seconds to make a good impression.

That’s 5 short seconds to convince your visitor to stay on your website – and don’t hit the ‘back’ button.

Make sure the text on your website is appealing and gets your visitor excited. Don’t waste the first 5 seconds of somebody’s visit with unnecessary fluff.

2. Don’t confuse your visitor with too many call to actions

Great call to actions draw the attention of your visitors.

That said, you don’t want your call to action buttons fighting for the attention of your visitor. Pick the most important call to action for that page, and go with it.

In case you want to show multiple call to actions anyway, make sure to give them a different design, with your primary call to action being the most notable one.

3. Design mobile first

Last year over 52% of all the website traffic worldwide came from mobile devices.

More than half of the website visits are on a mobile device.

This percentage will only increase in the coming years, therefore the mobile design of your website is crucial for the success of your unique website.

When designing your website, think about the mobile design before you build your desktop website.

4. Watch people using your website without telling them what to do

Once your website is ready it’s time to launch. Well, almost.

Invite some friends or colleagues and put them in front of a computer. Ask them to pretend to be a potential customer and have them visit your website.

Now sit next to them, and don’t say anything (this will be harder than you think).

Do this with at least 5 people and learn from their behavior:

• Did they follow the steps you expected them to?
• Did your website load fast enough?
• Was everything clear to them?

5. Collect real testimonials from real members

By now you probably realized social proof is extremely important when it comes to building a great website. Take it to the next level, and add testimonials from your members.

Don’t write them yourself, don’t ask your friends to write them. Everybody will feel something is off.

Want to go for the perfect score? Include video testimonials. Trust me, this will turn your website into a conversion machine.

Growth hacking: 3 powerful strategies to promote your unique website

1. Go viral with a viral give-away

Imagine.

You send your website to 5 friends. Who each send it to 5 friends.

Now these friends also send it to 5 friends.  Oeh la la! Continue this loop for a while, and your website is actually going viral.

Viral Loops is a referral marketing tool that helps you to explode your website with new visitors.

We’ve used Viral loops to create virality with multiple websites. It allows you to build a sustainable referral scheme that helps you to grow your website rapidly.

2. Use local SEO

SEO is a great way to attract local clients. SEO stands for Search Engine Optimization and helps you to get free website traffic through search engines.

Check out these articles about local SEO if you want to learn more about this:

• https://ahrefs.com/blog/local-seo/
• https://moz.com/learn/seo/local

3. Do a press release

Yaiks! A press release? That’s not for unique websites, right?

Well. It is actually. Journalists LOVE small businesses and the entrepreneurs behind them. It makes sense – if you’re at a birthday party, friends are probably always asking how your business is doing.

Everybody loves entrepreneurs.

Write a press release about a milestone your company achieved. It doesn’t really matter what it is your company did, just make it juicy and interesting.

Create a list of journalists and reach out to them. The key in this process is the follow-up. If you’re just sending them just one email you’re probably not going to have a lot of success. Remind them at least once within a period of 7 days.

Being featured by local news outlets actually is good for your SEO. The more websites mentioning you on their website, the higher you’ll rank in the search engine.

FAQ

What makes a good unique website?

A unique website design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a unique website?

1. Analyze the best examples on this page
   
2. Make notes of what you like – and what you don’t like
   
3. Design your own site with this drag & drop website builder 
4. Publish your website with our recommended hosting platform.

How much does a unique website cost?

A web designer will charge anywhere between $2800 and $5800 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a unique website?

Your website will need at least the following pages: ‘Home, About us, Contact, Timetable. To create trust with your visitor it’s important to show lots of pictures and videos of your classes.