Definitive guide

What Is SEO Analytics?

SEO Analytics: Complete Guide for Beginners

Regular monitoring of the website is the obligatory component of any SEO and marketing strategy. It means that SEO analytics is used to assess the performance of the website and its content. In particular, SEO web analytics reflecting the technical characteristics of the website determines user behavior. This helps to make any adjustments on the backend and frontend side of the website to improve user experience. Using tools for SEO reporting analytics also helps to deal with an immense amount of data almost each SEO specialist deals with nowadays. Read this article to learn more about SEO data analytics and its role in business growth.

What Is SEO Analytics?

The term data analytics is very popular nowadays because it is used in multiple spheres of human activity. SEO analytics could be perceived as data analytics exploring the website’s organic performance for the sake of further optimization processes. This analysis is carried out with dedicated software for SEO web analytics. One of the great examples is SEO reporting analytics provided by Google tools.

Speaking about SEO analytics naturally triggers the question of its role in website optimization. Given the constantly increasing amount of data on the web, the role of the web and data analytics is incredible. It allows SEO specialists to structure the obtained data and drive certain conclusions based on it.

The data gathered and analyzed is then used for the optimization of the website and its enhancement. It helps to determine which components of the website should be improved, how the content could be changed, etc. Thus, SEO analytics’ role in web traffic growth should not be underestimated.

SEO Data Analytics for Beginners

If you have not already started making decisions for marketing and content strategy based on SEO data analytics, it is the right time to do that. We will provide you with the key components of where to start analyzing web data and how to benefit from it. You will learn how to analyze the homepage performance after the guest posting service was used, check the technical performance of the website, see how the content performs, etc.

Tools for SEO Web Analytics

To start analyzing organic traffic and technical hints of your website, you should set up several essential tools. Those include various types of software for SEO data analytics ranging from free tools to highly paid ones.

The most well-known and effective tool used for SEO web analytics is provided by Google and is called Google Analytics. You have to create an account and associate it with your website first to start using Google Analytics. This is a powerful tool that allows you to check all user actions and behavior patterns.

Another group of SEO analytic tools includes paid SEO software that could be accessed online or installed directly on your computer. It usually provides a wide spectrum of options, which includes broken link analysis, competitor analysis, keyword comparison, and many other functions that could significantly improve your competitive advantage on the web. See to explore how analytics tools help SEO analysts in enhancing their workflow.

Content Analysis

Most analytic tools allow you to have an overview not only of the homepage performance but also of each particular page of your website or blog. Thus, you can check where the audience mostly comes from and how much time people stay on each web page. Moreover, you will be able to check how each keyword performs for the selected blog article or web page.

The indices mentioned above help to make a precise analysis of the article and see what could be improved. By understanding which keywords work well and which not, you could optimize the content. Figuring out where most users come from would help to make decisions on content localization to other languages. Meanwhile, the time spent on the page helps to realize whether the content is interesting enough for users. 

Off-Page Analysis

Building a strong backlink profile is one of the core goals of any off-page optimization strategy. Connecting with other online resources not only contributes to traffic growth but builds brand reputation. That is why gaining and sustaining backlinks is crucially important for any SEO content strategy.

To carry out off-page analysis, the utilization of SEO tools is highly important. Those allow you to check whether there are any incoming and outgoing broken links and replace them. Also, such SEO software helps to analyze the credibility and authority of the resources that link back to your website.

Technical Analysis

Google has more than 150 criteria based on which it indexes and later ranks websites. That is why technical components of the website play a huge role in attaining the needed results. SEO technical analysis allows you to check whether your website meets the technical objectives and provides a hint on what components to mend. 

The main technical characteristic to pay to during analysis is the page load speed. In case the website page takes too long to load, a user will not likely visit it. Also, check the parameters of the host your website resides on as it also might impose limits on the load speed and the web traffic amount.

Social Media Analysis

If you use social media such as YouTube, Facebook, or Instagram for your business, you can benefit from their analytics tools as well. All these social media platforms provide a comprehensive in-build solution for business analysis. It provides information on the number of new customers subscribed, the posts or videos that bring followers, the demographics of the audience, and other parameters. All this helps you to correlate your marketing and SEO strategy to meet your business goals and create engaging content for users.


The analysis is an integral part of a successful SEO strategy aimed to enhance business growth. It implies the usage of SEO analytic tools that greatly help drive thorough decisions for SEO content plans and marketing strategies. Owing to SEO data analytics, you can discover how the keywords perform, what content users appreciate, see how much time users spend on the site, check the page load speed, etc. Based on this data, you can improve your website, which invokes its better perception by Google and its users.