Best Pillar Pages of 2023 | 16 Outstanding Examples

1. Brand Awareness: nearly everything you need to know

URL: https://www.typeform.com/blog/guides/brand-awareness/

This pillar page from Typeform is very calming yet very informative as well. From the blue background and easy font to read, you can tell that you will learn a lot from it. The simplicity of the whole website is what makes it more interesting to read.

What you can learn from this great website design

• Informative page
• Sleek font styles
• Great color combination

2. The Future of Content Strategy

URL: https://blog.hubspot.com/marketing/content-marketing-strategy

The future of content strategy is a pillar page from Hubspot that talks about how search engines and search results are gradually changing as time goes by. They teach you how your business can keep up with this innovation. This is a very informative webpage, especially for business enthusiasts.

What you can learn from this great website design

• Soft-themed color palette
• Large text to create emphasis
• Simple web design

3. Customer Success: nearly everything you need to know

URL: https://www.typeform.com/blog/guides/customer-success/

Another pillar page from Typeform is Customer Success. This may look like Brand awareness but this one has a purple background color and the image transparency is more visible. The page has friendly vibes and I know for sure that the audience will love to learn more about it.

What you can learn from this great website design

• Nice color scheme
• Easy web navigation
• Informative webpage

4. On the Front Lines of America’s Health Care Revolution

URL: https://www.theatlantic.com/sponsored/athenahealth/population-healthier/598/

This pillar page has an outstanding and informative advocacy. The kid-like graphic and pastel-themed color palette can instantly entice you to keep reading it and learn something new today. We shouldn’t stop making pages like this, especially in times like today wherein, we can really say that health is wealth.

What you can learn from this great website design

• Amazing graphic style
• Soft-themed color combination
• Powerful advocacy

5. SEO: The Complete Guide for Beginners

URL: https://ahrefs.com/seo

This page from Ahrefs is a big help for beginners who want to learn more about SEO and maybe start a career in this niche. The adorable captain on the home page will catch your attention first. I love the simplicity of the page since they stick with one color.

What you can learn from this great website design

• Large text for emphasis
• Informative webpage
• Nice graphics

6. Wine 101 Learn the Basics

URL: https://winefolly.com/wine-basics-beginners-guide/

If you are of the people who love wine and want to know more about it, then this pillar page is for you. Wine Folly created a very informative page for wine beginners to teach them more about it which is very helpful. The page is straightforward but packed with information that will not bore you.

What you can learn from this great website design

• Lots of white spaces
• Fancy font style
• Easy menu navigation

7. A-Z Directory of Yoga Poses

URL: https://www.yogajournal.com/pose-finder/pose-finder/

For the women out there, for sure you will love this pillar page especially if you’re into yoga. A-Z Directory of Yoga Poses has a variety of poses you choose from and copy in the comfort of your own home. The page has a very peaceful aura and you will surely learn a lot from it.

What you can learn from this great website design 

• Great use of white spaces
• Soft color palette
• Nice graphic style

8. What is Wine?

URL: https://winefolly.com/deep-dive/what-is-wine/

Another pillar page from Wine Folly is very interesting, especially for people who just started to learn about wines. The whole page may have a lot of white spaces but it is full of information and it will make you interested to learn more about wines. Cool page!

What you can learn from this great website design

• Great use of white space
• Sleek font style
• Clean and neat webpage

9. How to Create a Content Style Guide

URL: https://www.impactplus.com/content-style-guide

This pillar page from Impact is very helpful and informative, especially for people who want to learn more about content marketing. This page is very straight to the point and has a large text for the title to create more emphasis on what you will learn from the page.

What you can learn from this great website design

• Simple color combination
• Large text for emphasis
• Adorable graphic design

10. Battle of the Bots

URL: https://www.hubspot.com/stories/chatbot-marketing-future

This is a very futuristic pillar page but very interesting to read about too. I know sometimes we want to become a geek and just read about the future. The whole page is very well-polished and there’s nothing to say more except for a job well done!

What you can learn from this great website design

• Awesome color scheme
• Well-matched font styles
• Well-thought graphic designs

11. Artificial Intelligence

URL: https://builtin.com/artificial-intelligence

Another futuristic pillar page talks about artificial intelligence. Here you will learn what is AI and how it really works especially since we’re in the generation where everything is slowly being taken over by the AI community. That’s just some cool stuff to read about.

What you can learn from this great website design

• Simple and sleek layout
• Easy menu navigation
• Informative web page

12. TED

URL: https://www.ted.com/

Well, I know for sure we are all familiar with TED. They have very inspiring and motivational talks that will drive you to become a better person. With their famous tagline “Thank you for coming to my TED Talk” they indeed made a mark on the industry and helped a lot of people.

What you can learn from this great website design

• Motivational and inspiring stories
• Memorable tagline
• Famous website

13. WikiHow

URL: https://www.wikihow.com/

WikiHow is the most trusted how-to site on the Internet. They loaded their website with information that you want to know and they will teach you how. I love their graphics since this is a big help for visual learners. They have a great website already and I know you visit them every once in a while.

What you can learn from this great website design

• Calm color palette
• Great use of white space
• Fun and playful visuals

14. Greatist

URL: https://greatist.com/

Greatist is an amazing website about lifestyle. They tackle different topics such as health and wellness, foods, and fitness. They are like an online magazine that you will enjoy reading in your free time while relaxing and just want to have a good time. They have a colorful range of visuals that will attract you. Awesome!

What you can learn from this great website design

• Great variety of visuals
• Striking color palette
• Great use of white spaces

BONUS – Here is my favorite template

Futuristic Website Template

URL: https://mycodelesswebsite.com/try-theme/sightseeing

Why this is such a great template

• Clean design, great to turn visitors into customers
• WordPress compatible, easy to customize
• Free download if you’re a Divi member

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.