Definitive guide

The right amount of keywords your website should have

How Many Keywords Should a Website Have? Easy Guide

If you’ve been thinking about how many keywords a website should have, you’ve come to the right place! 

The keywords you select for your company website are extremely significant since they are used to optimize your website and make it easier for search engines to locate and index it.

There are specific general guidelines you should go by to achieve better ranks when determining how many SEO keywords to target each page.

In the world of SEO, keywords are an apparently indisputable fact. Despite the fact that SEO experts advise customers to focus on metrics other than the meager keyword position, ranking well in Google for keywords with high search volume will drive traffic to your website.

Don’t only focus on the volume of searches for the main term you’re targeting while creating your content. 

The top-ranking sites for that keyword should be pulled up so you can see how many other keywords they rank for and how much search traffic they receive.

Selecting and doing keyword research

The truth is that every blogger and digital marketer has to understand how to do keyword research because it is a fundamental SEO chore.

Keywords don’t appear anywhere or in a vision for us. Furthermore, you can’t just assume that you are ranking for the right keywords and that you know what people look for. 

Because of this, keyword research should always be your first step.

There are hundreds of options to pick from when deciding which to employ, particularly when selecting phrases of four or five syllables.

According to SEOPressor, “Which type of keyword you want to use for your marketing is going to depend very much on the type of traffic that you want to drive to your site. As keywords get longer, search volume becomes lower. However, all other metrics such as conversion rates go in favor of long tail keywords.”

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How many keywords should you pay attention to?

For each page, you should, at the very least, concentrate on two to three keywords.

You should include one primary keyword and two closely related search terms below. Try to optimize for additional SEO keyword variants if you can concentrate on more keywords without sacrificing the content’s natural flow.

Search engine marketers should target one primary keyword or key phrase and for each unique page.

Less is more when it comes to the number of keywords to target on each page.

How many keywords should be the primary focus of each page?

The number of keywords you should concentrate on every page will now depend on how long the content is.

It’s simple to optimize a 500-word blog post for two or three keywords, but trying to cram five or six into such a little piece will probably seem forced. 

However, it’s typical practice to concentrate on five or six keywords in a 2,000-word blog article, and you may use those terms sparingly so the material feels genuine.

Each page of your website should ideally have three to five keyword phrases that are unique to that page. Your website entire website, not just the front page, is indexed, allowing you to optimize carefully each page for a tiny set of keywords.

Your clients will find your site to be much more relevant and user-friendly when they locate and visit you since the phrases will be much easier to integrate into the content of your website naturally, eliminating the chance of being considered spam or penalized for low quality by the search engines.

How many keywords should a homepage contain?

A homepage should, at the very least, include three to four keywords.

For the sake of SEO keyword optimization, they should consider the homepage the same as any other page on your website. So, to gain the greatest SEO effect, focus on three to four keywords on the homepage.

However, in reality, utilizing a lot of keywords is not feasible and could even hurt the website’s search engine optimization (SEO). 

Your website’s content must contain the words you decide to use, and it ultimately aimed this material at your consumers. 

While you must make sure that the site is navigable and intelligible for search engine crawlers, keep in mind that your target audience is your consumers, not the search engines.

For how many keywords can a page rank?

A single website may appear in search results for hundreds or even thousands of different keywords. 

How effectively a page is optimized for SEO and the overall amount of searches for the relevant terms determine how many keywords it ranks for.

According to Ahrefs, “It looks like the average #1 ranking page will also rank in the top 10 [search results] for nearly 1,000 other relevant keywords (while the median value is more than two times smaller — around 400 keywords). And the lower ranking pages tend to rank for less keywords.”

This happens because one page may rank for hundreds to thousands of “long-tail” keywords that are closely linked to it.

Visitors are more likely to utilize long-tail keywords, which are longer and more specialized keyword phrases, when they’re near to making a purchase or when they’re utilizing voice search. 

Compared to short or “head” keywords, most long-tail keywords have a lower search volume. At first, they seem a little counter-intuitive, but if you know how to utilize them, they may be quite useful.

How many keywords should you be tracking?

At the very least, one; some sites could have a narrow emphasis that only addresses one inquiry. 

Even if they are only near variants, it is far more probable that you’ll want to target two or three keywords on each page. 

Since each page only has one title tag and meta description, more than four are a bit cluttered. We can calculate how many keywords we’ll track once we’ve established a range of keywords per page.

How to monitor keyword rankings?

You probably won’t want to manually watch keyword rankings by searching for your website on Google every day.

Thankfully, there are several choices for keyword tracking.


You can set up keyword tracking for desktop and mobile, certain areas, several languages, and a ton of other options using their powerful tool. 

Additionally, they save HTML copies of the SERPs for the terms you follow so you can see how your website and those of your rivals performed in Google search results.

2. Ahrefs

Ahrefs refreshes daily with all the keywords that your tracked sites rank for, so you don’t need to specify which ones you want to follow actively. 

It’s still tremendously thorough even if you can’t monitor that ambitious term you’ve always wanted to rank for.

3. Google Search Console

Although this is a fantastic free choice, you get what you pay for. We have discussed the usage of the search console to determine the keywords you are already showing up for in Google searches. 

The site, however, simply displays your overall average rating for a certain term over time. This implies that your 28-day average ranking will be in the 70s if you spent weeks ranked 80th for a keyword before unexpectedly moving up to second.

Which keyword density is best?

SEO specialists claim that the optimal keyword density is between one and two percent. This suggests that for every 100 words, the keyword appears one to two times.

In general, the keyword density should be lower the longer the material. For effective SEO without keyword stuffing, you want the keyword to appear frequently enough.

Even if all of your keywords are absolutely different from one another, trying to cram too many into your text might be detrimental. 

You can end up adding much too much information to your website, making it difficult for visitors to locate the necessary component. If clients aren’t initially engaged, they will walk on to another website, therefore you need to attract their attention with what they need straight away.

The material might also seem artificial and uninteresting. Search engines favor popular, high-quality websites, so attract visitors with material that is concise and to the point.


As you now know, the length of the material will determine how many keywords you should aim for. For each page, it’s best to concentrate on at least two to three keywords.

The answer to how many SEO keywords per page might be five, six, or even more if your content is lengthier.

You should be alright as long as the text continues to sound natural. Just keep in mind that in order to receive the most SEO benefit from your keywords, you should employ them appropriately across the page.


Why are keywords important?

Keywords are important because they are used to improve your website and make it simpler for search engines to find and crawl it. We need to make sure we have the correct keywords in order to bring traffic to our websites.

Can a website have too many keywords?

This actually depends on the length of the article you are going for. If you are going for a 500 words article, then 1-3 keywords would be enough. But if you are going for a 2000 words article, then 6-7 keywords would be fine for that.

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Ralph de Groot – My Codeless Website

My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!

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