Definitive guide

Essential feature of website template

Essential Features of Website Templates for E-commerce Sites

Building your e-commerce site using a website template can actually save you a lot of time and hassle rather than getting a customized one which can take a long time to make. But in order to make it still unique and personal, we need to make sure you have the essential features of website templates for e-commerce sites.

When it comes to e-commerce websites, you must keep in mind the functionality, designs, and features of the site, in order for it to perform well. You have to make sure to leave a good impression on your potential customers to keep them coming back for more.

During the pandemic, the trend for e-commerce increased. Since everyone cannot leave their homes, the new way to shop is online, and this is where the e-commerce website is in action. This has become the new normal for everyone.

Even now that the world is slowly recovering from the pandemic, the use of e-commerce sites just keeps increasing and levitating.

It is important for business owners to have the tools necessary to manage their websites and ensure that the administrative features align with their operational procedures.

What is an e-commerce website?

According to MailChimp, an e-commerce website is a site that allows people to buy and sell products and services online and in the comfort of their own homes rather than the traditional physical store.

The growth of e-commerce has been unstoppable these past years, especially with the rise of smartphones. This allows the consumers to shop anywhere and anytime they want.

If you want to look further more about e-commerce websites, you can check out our list of best e-commerce websites. 

e-commerce website templates

Essential features of website templates for e-commerce sites

A homepage, products page, blog, and about us page are common features of a functional eCommerce website. But as the year progresses, businesspeople have to think of other trends and features that will make their e-commerce website stand out.

Here are some essential features you might want to put on your websites.

1. User experience friendly

Design is not just about the visual appeal of the website but also what the customers feel about it. You need to make sure that your website provides a unique experience for them which connects on an emotional level Through this, you will touch their heart and make a connection between the product and the buyers.

Beautiful pictures and vibrant colors are wonderful, but putting the needs of the consumer first has the biggest impact. Customers are more likely to finish their orders and become repeat buyers after a positive user experience.

2. Matches your brand identity perfectly

Your website is more than just a website, it also acts as your identity online. Your brand highlights who you are as an online company embodies your corporate culture and complements the quality of your goods.

A successful design tells your brand’s story through consistent visuals and text. Identify the kinds of product images, fonts, iconography, and color schemes that your buyer will find appealing.

Remember to be consistent with your design, you may add elements that may vary but the menu, logo, font, and color palette must be consistent in order to keep the identity of your brand.

3. Responsive and mobile-friendly design

Now that we are in a time wherein smartphones are everyone’s best friend when it comes to purchasing something online, you need to ensure that your website is mobile-friendly and responsive to all devices.

Your navigation should be consistent with your mobile design. Before launching, test your mobile design to ensure that screen size changes and feature migration are accurate. 

You can check out the list of our responsive website examples so you can take inspiration for your e-commerce website.

4. Great security features

As technology keeps innovating, the chances of hacking and security breaches continue to rise, this is why having a great security feature for your e-commerce website is important.

You want your customers to feel safe while shopping on your website, so you need to put a great security feature in order for them to continue trusting your brand and keep them coming back. Choose your plugins carefully and make sure that this is not something that hackers would use.

5. Easy checkout process

The buying process for your customers should be clear and simple. A one-page checkout process lowers friction and speeds up the process. 

Try different color combinations to guide customers through the purchasing process. Red buttons and dynamic font that highlights particular information will grab their attention. When you put various checkout buttons all over your website where visitors can see them will help you increase your conversion rate.

6. Put multiple payment options

Placing multiple payment options is another great feature that you can put on your e-commerce website. Having a flexible term of payment can increase your sales and enhance your customer experience.

It pays to have backup plans because you never know when a payment channel might be unavailable. Your website will become more adaptable as a result, and it might even mean the difference between a sale and a cart that is abandoned.

7. Complete shipping and return information

To keep the trust of your customers, you need to inform them about the shipping details of your website, such as having free delivery options or still having to pay for it. Putting this feature on your website will decrease the rate of abandoned shopping carts or make them shift to another brand.

You also need to inform them about the return procedure for their items in case of unforeseen incidents. Remember that giving your customers a great experience will transform them into loyal customers. 

8. Give them trust signals

We all know that first-time visitors to your website may be a little skeptical about your brand, so you need to give them trust signals that your website is trustworthy and worthy of their money.

For startups and small businesses in particular, adding trust signals to your web design adds a level of openness that can prevent skepticism. Here are some common trust signals you can put on your website:

  • High-quality photos and videos
  • Contact information
  • Store Policies
  • Technical certifications

    9. Placing product reviews and ratings

    This is an essential feature that you need to integrate with your website. Since you want to avoid looking like a scammer, you need to put the reviews and ratings of your products, so customers can see that you are legit.

    Make sure to put a space as well to let the customers leave their reviews on the page, so you’ll know where to improve next. Positive reviews and ratings will increase a potential customer’s interest in buying your products.

    10. Great SEO optimization

    To increase your website’s online presence in search engine results, you must have built-in SEO capabilities or make sure the website template is SEO-friendly. This contains heading formats, URLs, and meta tags that can be customized.


    You can lose out on a chance to boost product recognition and raise your digital brand if your website is ineffective. An optimized design offers a more individualized user experience, boosts store traffic, and increases product visibility.

    By integrating the features mentioned above, you can now start optimizing your website templates for your e-commerce site. You can now create a website even without technical expertise with the help of website templates.


    Is a website template customizable to match my brand identity?

    We can customize a website template on certain elements, but that does not stop it from matching your brand’s identity. You just need to be creative and resourceful when you really want to personalize your website using a template without breaking your budget.

    How to make sure that the website template is mobile-friendly?

    As mentioned earlier, you need to ensure that the website responds to different devices and has easy navigation. You can test the website first on a smartphone and check all the measurements and functions before publishing it.

    How to keep my e-commerce website template safe?

    In order to keep your website safe, you need to make sure that you have a great team that will prevent hackers from invading your site. It may be pricey, but it is worth the shot rather than risking the safety of your customers.