Case STudy

The hidden benefits of good design

Case Study: A $1200 Redesign Of My Blog Generated $24000 Extra Revenue

6 months ago I decided to redesign the way my blog looks. For example, this article is about the best startup website examples.

Okay, I’ll be honest. I hired a designer to improve my existing work.

I paid a designer $1200 and this redesign generated $12000 within the first 6 months. I am expecting similar results for the next months, which makes my additional annual revenue a whopping $24.000.

That’s huge!

Before I dive into the numbers, here is some context:

  • I have a blog called β€œMy Codeless Website” that I started as a side project 3 years ago
  • I usually blog about inspiring website design and useful WordPress tools
  • The blog is getting 60.000 visitors per month
  • The blog is monetized with affiliate links

Since my blog is monetized with affiliate links it’s helpful if my readers click on my affiliate links.

That’s exactly the problem I was having.

In my old blog articles, I was focused too much on the subject I am writing about. I didn’t care too much for the affiliate clicks.Β 

I still don’t.

However, the web designer I worked with came up with some clever suggestions to increase awareness of the affiliate links.Β 

Know what’s funny?

  • It increased the number of monthly affiliate clicks – as expected!
  • It increased the average time on page
  • It increased the number of organic visitors discovering my blog via Google

I didn’t change the content throughout the blogs but simply changing the design helped to improve the user experience.

Google’s machine learning could tell that my readers had a better experience reading my blog, and rewarded me with higher rankings.

Design β†’ SEO.

This was a massive eye-opener for me.Β 

I’ve been a so-called β€œSEO-Nerd” for 8 years now, but I never fully realised the impact of good design.

So far my focus has always been on writing great articles, technical SEO, and some link building. Now I’m adding design as the 4th pillar to my SEO game plan.

How about you?

If you’re getting traffic to your website, I highly recommend you hire an external web designer every now and then.Β 

Challenge your status quo! I am 100% certain that someone with a fresh perspective can help you increase conversions on your site.

If you’ve got someone in your mind – send them a message! If you don’t, below I listed 3 web designers I’ve worked with that I highly recommend.Β 


PS: If you aren’t getting as much traffic as you would like, request a free marketing scan by completing this form.

I partnered up with the team at Foreignerds, they’re great at increasing traffic!


3 Web Designers I Highly Recommend πŸŽ‰

They know how to increase conversion rates




Max Sher – Sher Agency

We’re a team of 20 designers, developers, and marketers helping our clients create beautiful websites. I can’t wait to meet you – take a look at the video on my home page to learn about how I work! πŸ˜ƒ

βœ“ This web design agency specializes in custom designs built using WordPress
βœ“ This agency focuses on medium-sized businesses and usually doesn’t work for freelancers. They built over 300 websites

Pulkit Jain – Mostli

We build custom websites with Webflow that help you achieve your goals. From Brand Communication to Fundraising. From Lead generation to Conversion. Have a look at our portfolio to see what we build!

βœ“ Working with Seed, Series-A funded SaaS & Tech Startups around the globe
βœ“ 2 years building +100 projects with No-code & Low-code technologies saving months of development and money

Lovepixel Agency

We Build Highly Converting Funnels / Brands / Websites that people fall in Love with. Personal Brands, Authors, Speakers, Influencers, Coaches, Consultants. Check my video to see how we work πŸ‘‹

βœ“ This web design agency specializes in custom websites using WordPress
βœ“ They focus on a personal touch that allows the visitor to connect with the website. Great for personal brands!

Ralph de Groot – My Codeless Website

My name is Ralph de Groot. I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!

PS: Want to know my favorite tools for building a website? πŸ‘‡