Definitive guide
Best B2B Websites of 2024 | 32 Examples
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👋 My Experience With B2B Web Design
Hi – it’s Ralph here 👋 In the past 10 years, I’ve designed 25+ websites for B2B. What I learned over the years building websites for B2B:
1. Understanding Your Audience
I recommend creating buyer personas in detail to describe the features and characteristics of the target consumers including their needs and pain points. Analyze the customers’ journey so your website addresses each stage effectively.
2. Content Strategy
I encourage you to write material that is simple, interesting, and relevant to your potential clients’ concerns. Make use of images and pictures, videos, and infographics in presenting such topics as they add the element of creativity.
3. Trust and Credibility
Be sure to incorporate client’s testimonials and examples of their cases in the site. To do this, ensure that you highlight any of the certifications as well as the awards that you have received in your work area.
Focus on this, and you’ll be fine.
PS: I suggest taking a look at the website examples below. Get inspired by their designs and see which website builders they’ve used. Best of luck!
👋 How I curated this list
Welcome friendly stranger! You’re looking for some inspiring website examples. You found the right page.
About me
My name is Ralph de Groot. I’m the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples, too!
How I curated this list
Once a year I collect 500 website examples to create/update this article. I create a shortlist which I send to my team of web designers. Together, we vote to determine the order of this list.
Next to that, I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.
Best B2B Website Examples
- Stord
- Frontline
- Martian Labs
- We Are Digital Freelancers
- Spire Agency
- Interfolio
- DigitlHaus
- Shakuro
- Leadinfo
- Brandlucent
- Emergence
- Squaredot
- Adience
- GMED
- B2BWoo
- PAN
- Stedi
- DemandScience
- Easy Rocket Studio
- Frequence
- VMonopo London
- Red Lorry Yellow Lorry
- Crema
- Beston Global Food Company
- Mapper
- Hoyer Motors
- Huemor
- Creaform Engineering
- Studio19 Rentals
- Agency Inc.
1. Stord
If you are not impressed by this website, then I do not know what will. The enticing image of the background animation progressing as you scroll up and down the page is sure to put a smile on your face. Additionally, the visual components are very stunning to take in.
What you can learn from this great web design
- Professional web design
- Clean color scheme – builds trust and connection to boot!
- Top-notch 3D graphics quality
🚀 Here's the website builder I recommend to replicate this website
2. Frontline
URL: https://www.frontline.vc/
This website welcomes you with dynamic content above the fold that works well for a B2B business. The content features an interesting graphic image and a short, easy-to-understand tagline. This is a good place to go if you need help with your business. Frontline is a venture capital firm for B2B companies on both sides of the Atlantic that want to do business worldwide.
What you can learn from this great web design
- Original graphic illustration above the fold
- Distinctive line art
- Unique color scheme
🚀 Here's the website builder I recommend to replicate this website
3. Martian Labs
URL: https://www.martianlabs.xyz/
The user experience on the Martian Labs website is designed to be relaxing and simple. You can’t help but notice the website’s striking 3D image and the minimal text that accompanies it. If you enjoy reading clever language and looking at striking visuals, this business-to-business website is just what you’ve been looking for.
What you can learn from this great web design
- Unique typography for the text “close menu”
- Witty copywriting on the menu
- Unique and powerful color scheme
🚀 Here's the website builder I recommend to replicate this website
4. We Are Digital Freelancers
URL: https://wearedigitalfreelancers.com/
Every person that visits WADF will have a unique and enjoyable digital experience. WADF’s brilliance lies in its apparent simplicity when contrasted to the other items on this list. Subtly delivering value is the site’s strong suit. Click the link and have a look.
What you can learn from this great web design
- Animated grain effect on the image
- Neutral color scheme
- Clean and minimalistic style
🚀 Here's the website builder I recommend to replicate this website
5. Spire Agency
As the most awarded B2B branding agency in Texas, they definitely know how to combine customer insights with impactful content to get their agency from the top of the list to the dotted line. This website’s design is sure to impress you with its sleek modernity and energizing animation. This is a website you shouldn’t pass up.
What you can learn from this great web design
- Powerful and energetic graphic animation above the fold
- Modern web design
- Stylish and professional color scheme
🚀 Here's the website builder I recommend to replicate this website
6. Interfolio
URL: https://www.interfolio.com/
With the catchy slogan “smart people deserve smart technology,” a prominent call to action button, and an engaging video playing in the background, the website is off to a terrific start. The designer of Interfolio’s website nailed it with a neutral color palette and well-written material. Excellent result!
What you can learn from this great web design
- Neutral color scheme with a popping red CTAs
- Very professional visual media
- Formal and effective copywriting
🚀 Here's the website builder I recommend to replicate this website
7. DigitlHaus
URL: https://www.digitlhaus.com/
DigitlHaus is as white as snow! This is the website for you if you value order and simplicity. What really impressed me was how neatly the site was kept from beginning to end. Furthermore, they have a fancy 3D slideshow for your amusement. Wow. Don’t let this website design pass you by.
- Clean and minimalistic color scheme
- Sleek 3D slideshow
- Seamless user experience
🚀 Here's the website builder I recommend to replicate this website
8. Shakuro
URL: https://branding.shakuro.com/
Shakuro makes logos and other forms of brand identification that stand out from the crowd while remaining true to its core beliefs. Every time you scroll or move your mouse pointer, a new slideshow of special images appears below the fold. Awesome! Check them out.
What you can learn from this great web design
- Compact and mobile-friendly interface
- Focuses on highlighting their projects
- Modern project portfolio design
🚀 Here's the website builder I recommend to replicate this website
9. Leadinfo
URL: https://www.leadinfo.com/en/
Leadinfo’s website is an excellent example of clean professionalism with a lively orange color scheme. I appreciate how the designer was able to effectively showcase the material despite the dominance of the text size. In my opinion, it’s a perfect fit. Well done!
What you can learn from this great web design
- Featured reviews – lots of social proof!
- Carefully-crafted graphic illustrations
- Lots of colors are introduced!
🚀 Here's the website builder I recommend to replicate this website
10. Brandlucent
URL: https://brandlucent.ca/en
Visit Brandlucent if you’re up for a visual feast. Above the fold, the shape animation beautifully conveys the company’s forward-thinking strategy for taking on the globe. Have you noticed how much more efficient and successful branding is through animations? Go here to find out more information!
What you can learn from this great web design
- Unique and playful interactive animations
- Killer CTA copywriting!
- One-of-a-kind color scheme
🚀 Here's the website builder I recommend to replicate this website
11. PixelGrade
Pixelgrade’s website has a sleek and contemporary design that puts their products and services in the spotlight. The vibrant colors, concise typography, and top-notch images come together to create a visually captivating and polished appearance. The layout is neatly arranged, ensuring that visitors can effortlessly navigate and delve into the company’s offerings.
What you can learn from this great web design
- Attention-grabbing images of realistic bursts of colors
- Lots of visual media!
- Dynamic web design
🚀 Here's the website builder I recommend to replicate this website
12. Squaredot
URL: https://www.squaredot.agency/
I find Squaredot’s web design both cute and modern! There are so many things you can learn from this website. One of which is its outstanding video slider below the fold. Seriously, this website has everything you’d want in a B2B website! This is too good to pass up.
What you can learn from this great web design
- Visually-pleasing animations
- Lots of geometric shapes, lines, and decorative details
- Fixed side navigation
🚀 Here's the website builder I recommend to replicate this website
13. Adience
URL: https://www.hello-adience.com/
The first thing you’d notice on this website is the color scheme. The highly saturated blue and green shades captivate viewers from the get-go. Scrolling further, viewers are greeted with in-vogue graphics and font styles. Nice! Click the link to learn more about Adience!
What you can learn from this great web design
- Distinctive color scheme
- Featured companies they have worked with
- Lots of insightful blogs
🚀 Here's the website builder I recommend to replicate this website
14. GMED
As a sucker for cool-toned colors, I can say I’m a fan of this website. For your professional B2B web design inspiration, GMED has got you covered! Just from the content above the fold itself, you can definitely see that this website has so much in store for you!
What you can learn from this great web design
- Color scheme – need I say more?
- Smooth mouseover effects
- Lots of CTAs
🚀 Here's the website builder I recommend to replicate this website
15. B2BWoo
URL: https://b2bwoo.com/
This website packs not just all the B2B eCommerce features you need to meet the complex needs of B2B selling, but also provides helpful content such as blogs, guides, and interviews. If you’re looking for web design that establishes trust and presents credibility, this is it!
What you can learn from this great web design
- Refreshing color scheme
- Lots of graphic icon thumbnails on the homepage
- Clear call-to-action buttons above the fold
🚀 Here's the website builder I recommend to replicate this website
16. PAN
URL: https://www.pancommunications.com/
As an award-winning, mid-size integrated marketing and PR agency, PAN has nailed it by providing viewers with professional images and captivating stories. In addition, the menu navigation experience is very inspired so don’t forget to check it out!
What you can learn from this great web design
- Striking color scheme
- Clean menu structure and smooth mouseover effects
- Professional images
🚀 Here's the website builder I recommend to replicate this website
17. Stedi
Stedi is the go-to B2B website for those seeking visual inspiration in the form of codes, symbols, geometric patterns, and shapes. Plus, the color scheme is great because it can be applied to a variety of situations. Click the link now and learn a thing or two here.
What you can learn from this great web design
- Lots of decorative details – patterns, shapes, symbols
- Versatile color scheme!
- Clear call-to-action buttons above the fold
🚀 Here's the website builder I recommend to replicate this website
18. DemandScience
URL: https://pureb2b.com/
DemandScience starts off with a well-made graphic design above the fold, highlighting an image and fill-out form with its corresponding CTA. What you’d notice in the design is the color scheme used. You can never go wrong with blue for professional websites. Pair it with an enticing red CTA, and you’re good to go!
What you can learn from this great web design
- Well-made graphic design above the fold
- Great copywriting
- Straightforward CTAs
🚀 Here's the website builder I recommend to replicate this website
19. Easy Rocket Studio
URL: https://easyrocketstudio.com/
For your personal yet professional website inspiration needs, Easy Rocket Studio can help you with that! It looks simple, especially in the blog section but the content above the fold has that charm in it that makes you want to explore more of the web pages.
What you can learn from this great web design
- Cute rocket illustration above the fold
- Vibrant CTAs
- Lots of resources (blog posts)
🚀 Here's the website builder I recommend to replicate this website
20. Frequence
URL: https://www.frequence.com/
Prepare to get your eyes blown. When you navigate down the Frequence website, animations begin playing. Everything about this site is slick and beautiful. Also, the addition of backdrop patterns and lines enhances the website’s liveliness and interest.
What you can learn from this great web design
- Subtle decorative details in the background
- Innovative scrolling animations
- Wide range of visual media – video animations, 3D illustrations, professional images
🚀 Here's the website builder I recommend to replicate this website
21. Monopo London
Loving this website is as easy as one-two-three. The first look on this website is a simple text with a background of moving colors. And wait – the mouse cursor is a 3D graphic design of what seems to be like a magnifying glass. Hovering on top of the text translates it to Japanese. Awesome!
What you can learn from this great website design
- Inspired design of the image slider below the fold
- Creative style of scrolling effects
- Captivating colors – they’re interactive to boot!
🚀 Here's the website builder I recommend to replicate this website
22. Red Lorry Yellow Lorry
Red Lorry Yellow Lorry likes to keep things energetic with its great choice of colors and graphic movement. I also love this website’s logo. The design is very memorable and captivating! And oh, did I mention that the menu design on this website is awesome too!
What you can learn from this great website design
- Vibrant and energetic web design
- Great graphic movement, thanks to the colors and sizing of graphics and texts
- Simple and nice menu design
🚀 Here's the website builder I recommend to replicate this website
23. Crema
Well, isn’t this an innovative one? Go ahead and check out their “About” page. You can see there the photos of the team members and wait till you hover your mouse on top of each photo. The members’ desk setups are then displayed. Very empowering!
What you can learn from this great web design
- The color scheme looks very pleasing to the eyes
- Lots of visual media – videos, images, 3D product images
- Compact header – adds beautification to the design
🚀 Here's the website builder I recommend to replicate this website
24. Beston Global Food Company
URL: https://bestonglobalfoods.com.au/
This site is the real deal; it has a timeless layout and a color palette that’s easy on the eyes and original copywriting! I’m constantly amazed by the ingenuity of modern web designers. This is quite pleasing to my eyes. Visit this one for premium food products!
What you can learn from this great web design
- Featured awards – lots of social proof!
- The heartwarming vibe from the copywriting and color scheme
- Simple and classic web design
🚀 Here's the website builder I recommend to replicate this website
25. ReputationSquad
URL: https://monitoring.reputationsquad.com/
Reputation Squad just embodies a futuristic and modern design. The color palette is unique it for sire catches the attention of visitors because of the moving background. I like how they play with different elements to make the website design more visually pleasing. Check them out now!
What you can learn from this great web design
- Smart graphic illustration above the fold
- Straightforward message above the fold
- One-of-a-kind color scheme
🚀 Here's the website builder I recommend to replicate this website
26. Hoyer Motors
The first look on this website is a 3D product image with a lighting effect that slowly fades in and out. This presents a sense of mystery to the viewers which I believe is a very smart move because it encourages the viewers to scroll and explore what this website is all about!
What you can learn from this great web design
- Dark theme at first but shifts to light theme upon scrolling
- Mysterious content above the fold
- Jam-packed resources in the menu
🚀 Here's the website builder I recommend to replicate this website
27. Huemor
Huemor’s graphical depiction is really effective. As you explore the site further, you’ll see that its inventiveness is constant. Really, what else could one want? You can count on this digital marketing agency as a reliable partner. Huemor is driven by a love of design and the opportunity to collaborate with innovative companies. Their “About” page is a great place to discover more about them.
What you can learn from this great web design
- The artistic illustration above the fold
- The project thumbnails pop out of the screen thanks to the black background
- Cute and whimsical animation at the bottom part of the homepage
🚀 Here's the website builder I recommend to replicate this website
28. Creaform Engineering
URL: https://creaform-engineering.com/en/
The website of Creaform is quite well put together, with polished photographs and a colorful overlay on the image slider. Its color palette is simple, uncluttered, and easy on the eyes, so I am sure you will find it appealing. You won’t regret your time here.
What you can learn from this great web design
- Sleek images
- Color overlay on the image slider – adds smoothness to the animation
- Professional web design
🚀 Here's the website builder I recommend to replicate this website
29. Studio19 Rentals
URL: https://www.studio19.com.au/
The background image of this website is so warm and friendly. Considering Studio19’s focus on rentals, I appreciate the designer’s use of a paintbrush effect on select sentences to inject energy into the layout. There’s no reason for a rental website to be dull. Follow this model to create a b2b website that attracts attention.
What you can learn from this great web design
- The paintbrush effect on some texts add liveliness to the design
- High-spirited images thanks to the color palette
- Modern and easy-to-read typography
🚀 Here's the website builder I recommend to replicate this website
30. Agency Inc.
URL: https://www.agencyinc.co.uk/
Agency, Inc. is a website full of scrolling animations! At the start of each scroll, a solid color is shown, and then a movie plays in the background as text graphics are superimposed on top. What a seamless change! The website also features a soothing color palette. Oh, how beautiful it is all around. You should look into this right away.
What you can learn from this great web design
- Soft-toned color scheme
- Fixed side navigation
- Awesome scrolling animations!
🚀 Here's the website builder I recommend to replicate this website
These are my favourites.
BONUS – Here is my favorite template
B2B Website Template
URL: https://mycodelesswebsite.com/try-theme/accountant
Why this is such a great template
- Clean design, great to turn visitors into customers
- Wordpress compatible, easy to customize
- Free download if you’re a Divi member
BONUS: Elegant Themes
URL: https://www.elegantthemes.com/
Although this one shouldn't be on the list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning.
What can you learn from this great website
- Playful design
- Clear call to actions
- Great user experience
Award-Winning Web Designers 🎉
I highly recommend you to have a look at their portfolios
WEBFLOW EXPERT
HIGH-END
Arch Web Design
archcowebdesign.com
We're a Canadian Webflow agency that helps SaaS companies increase their revenue using high-converting websites. We've worked with over 200 SaaS companies and see an average 3.7x increase in website leads.
✓ Top Companies worked with:
Hugo (acquired by Calendly), SmartSuite,
DuxSoup
✓ Our average client increases their conversions by 3.7x in 90 days
✓ We've helped our clients secure $200M in funding
Vrrb
vrrb.com
Vrrb is an award-winning creative agency based in Los Angeles. 14+ years of experience building extraordinary websites, applications, and digital solutions for the world's most recognizable brands.
✓ Our core services include branding, website design/development, mobile apps, digital strategy, and ongoing support
✓ We work with companies (50+ employees) and funded startups to accelerate growth
✓ Clients include Ferrari, Visa, HP, UCLA, and Behr Paint
FAQ
What makes a good B2B website?
A great B2B design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.
How to create a B2B website?
- Analyze the best examples on this page
- Make notes of what you like – and what you don’t like
- Design your own site with this a drag & drop website builder
- Publish your website with our recommended hosting platform.
How much does a B2B website cost?
A web designer will charge anywhere between $2500 and $7000 for a decent website. However, this article will teach you to do it yourself for less than $100.
What information is needed on a B2B website?
Your website will need at least the following pages: ‘Home, About us, Contact, Portfolio’. To create trust with your visitor it’s important to show lots of pictures of your team and your latest projects.